Community Relations Department Community Relations Director (Jason Post)
Digital Media Manager (Steve Jones)
Digital Media Designer (Hayley Chapman)
Communications Manager (Allison Parker)
Administrative Assistant (Hiring Now)
Multimedia Specialist & Webmaster (Chris Dixon)
Marketing & Events Coordinator (Vacant )
Community Outreach Coordinator (Emily Hardaway)
Community Relations Department PREVIOUS UPDATE: February 2020 ◦ Lobby Displays ◦ Facebook Ward Groups ◦ New Residents Guide
Community Relations Department Lobby Displays ◦ ◦
Original Goal: Deploy displays throughout city facilities to help share and promote upcoming city events, programs, and important information. Update Use: Utilize displays to share social distance requirements and COVID safety measures.
Community Relations Department Lobby Displays •
5 Deployed Digital Displays ◦ ◦ ◦ ◦
•
City Hall Douglasville Conference Center (2) Ike Owings Community Center Court Services
We have started reverting these displays back to their original purpose.
Community Relations Department Facebook Ward Groups ◦ ◦ ◦
A Facebook group was launched for each ward. These groups have provided us options to share hyper-localized information with residents of each ward when needed. Moving forward we hope to utilize these more to connect with specific segments of the community.
Community Relations Department New Residents Guide ◦
◦
Original Goal: Create a web portal focused on providing new residents with information on community service providers, important contacts, information on city services, and connections with our various communications platforms. Updated Goal: This goal was quickly replaced by the creation of web portals dedicated to our COVID response.
Community Relations Department COVID-19 Information Center ◦ ◦
This portal was established in early 2020 and contains all city updates, news items, stats, and helpful links related to COVID-19. This page is still being updated as needed and still hosts the updated COVID stats for the Douglas County area.
Community Relations Department COMMUNITY AND SOCIAL SERVICES RESOURCE CENTER ◦ Local Community Resources ◦ Metro Atlanta Service agencies ◦ State Agencies
Community Relations Department New Residents Guide ◦ Create a web portal focused on providing new residents with information on community service providers, important contacts, information on city services, and connections with our various communications platforms.
Performance Measures
Number of Digital Media Projects FY2019
FY2020
FY2021 YTD
252
300
527
Newsletters: ^95 • 4 quarterly digital editions • 12 monthly internal newsletters • 10 monthly Playbook newsletters • 52 weekly update newsletters • 17 various designed email blasts Design Projects: 290 (^95%) • Includes PowerPoint presentations, advertising elements, event artwork, city branded materials, web and social media elements, updating digital display content, etc.
Video Projects: 142 • Includes coverage of City Council meetings, regular programing, special event coverage, and promotional video elements. Virtual Meeting Support • In additional to regular video projects, we provided support for countless zoom meetings and video calls throughout the year.
Social Media Audience FY2019
FY2020
FY2021 YTD
1,694
16,075
21,234
Facebook: 11,458 Instagram: 2,408 Twitter: 432 Next Door: 6,936 LinkedIn: Just added
YTD we have seen a 32% increase in our social media audience in FY21.
Website Traffic FY2019
FY2020
FY2021 YTD
181,000
205,092
217,195
• 217,000 Sessions • 153,000 Unique Users
61% from organic Google searches 24% from direct links/direct URL
Top Five Starting Pages
Top Five Destination Pages
1. 2. 3. 4. 5.
1. 2. 3. 4. 5.
Home Page Residential Waste Services Douglasville Police Job Openings Court Services
Job Openings Douglasville Police COVID-19 Information Center Residential Waste Services RFBs, RFPs, and RFQs Page
Community Events Discovering New Ways to Connect • • • • • • • • •
Parks to Kids Day Rec in a Bag Hopping Hunter Virtual Scavenger Hunts Honk-o-Ween Second Graders Virtual Visit Douglasville Live! Trivia Virtual Town Hall Meetings Drive Thru Recycling Events
• Deck the Homes Holiday Decorating Contest • Virtual Tree Lighting and visit with Santa • Parking Lot Bingo • July 4th Virtual Shoebox Parade
Community Events Moving Forward… • We will slowly see the return of our traditional large events, festivals, and concerts as it is deemed safe to do so. • We will continue to adhere to CDC recommendations and do everything we can to ensure the safety of our community at our public events.
Community Events Returning Events
Continuing Events
• • • • • • •
• • • •
Farmers Market Food Truck Mondays Screen On The Green Fishing Derby at Hunter Park Taste of Douglasville Flag Day Christmas Parade
Parking Lot Bingo Douglasville Live! Trivia Honk-o-Ween Deck the Homes Holiday Decorating Contest • Scavenger Hunts
Community Outreach Community Connections are vital! • • • •
COVID-19 information center Community and social services portal Regular updates from the office of the mayor Targeted email blasts with support information • local business support • city service-related support • Virtual events and social media campaigns for increased community connection • Take Care campaign
Community Outreach Take Care Douglasville • Distributed masks (over 1000), yard signs (300+), buttons (500+), and static window clings (400+). • We were able to maintain a clear, positive message. • Promote mask usage, social distancing, safety measures. • Support our local businesses. • And still avoid being pulled into the constant arguments and debates surrounding mask mandates and government restrictions.
Community Relations
TARGETED GOALS AND OBJECTIVES
TARGETED GOALS AND OBJECTIVES: NEW RESIDENTS GUIDE PROJECT GOALS ◦ To streamline information for new residents and help them better transition to our community. ◦ To make our city more attractive to new residents.
PROJECT OBJECTIVES ◦ To more easily inform new residents of city services, area providers, and community activities. ◦ To introduce new residents to our elected officials and city departments.
TARGETED GOALS AND OBJECTIVES: COMMUNITY EVENTS PROJECT GOALS ◦ Bring back community events and activities safely. ◦ Use the opportunity to cull our events down to the most popular and successful. ◦ Establish new events and activities in all areas of Douglasville.
PROJECT OBJECTIVES ◦ To establish a calendar of regular events and activities taking place in all areas of the city. ◦ Build a solid reputation for high-quality events presented by the City of Douglasville.
TARGETED GOALS AND OBJECTIVES: INTERNAL COMMUNICATIONS PROJECT GOALS ◦ Work with the City Manager's office to determine the needs and use-cases for an employee intranet. ◦ Establish clear methods for sharing information with staff through an employee intranet. ◦ Establish clear methods for sharing information with staff through an off-line solution.
PROJECT OBJECTIVES ◦ Create an environment where employees are fully informed about important updates, news, and changes to city policy. ◦ Create a resource for employees to have access to important information as they need it.