DOUG
There is something as simple as fun is the easiest way to change people`s behavior for the better.
About
Lin Yen Hsiang / Doug I always have crazy ideas, and I rarely say "no". Some people think that I'm reticent, I just like to keep low-key. I don't "talk" to people, in fact, I "communicate" with people. And trust me, that makes me efficient. I know dreams are fulfilled only through action, not through endless planning to take action, so I make things go whenever I'm sure that it's right, but I'm still prudent for problem-solving. By the way, when it comes to a different problem, I'm used to getting some hot chocolate milk before taking a deep breath, and then I'll face it no matter how hard it is. It`s not how good you are, it`s how good you want to be.
2019 Nagoya Rainbow Pride Scandinavian Modern, Japan
The first year of Rainbow Pride Event for IKEA in Nagoya. It is a good opportunity to present Caring people and planet, also sustainbility as the IKEA Values. Base on the event rules and LM's request that showsing the unique identity as well as representing the brand ability. How/What we can do, How/What we can provide, How/Waht creative we can be, How/What can we lead...etc. There are several elements in this site, such as photo booth spot/exhibition area/catalog providing area/ rainbow representing area and storage area. Following the Rainbow Pride key visual image, I used BILLY and combining products groupig by colors. The reason that choosed BILLY because it is one of key ranges in IKEA, also it is easy for transport. Using the corner of site to locate the photo spot and utilize the public area to support photo shooting. Create the path in the site to attract visitor can easily enter and approach. OSB board and pallets are representing the sustainbility and the flatpack. Furthermore, creating the roof by wooden structure and fabric to let visitor could easy to the spot. The yellow color is the key that connecting the site's flooring which is blue, the color combination of the brand YELLOW+BLUE. As the starting point of the idea, the booth could be the visule spots surrounding the exterior also from the top view. Showing IKEA can provide any possibility in the life and spot on at the area as well.
IFrestaurant Activity Podium Summer/Crayfish/Halloween, Japan
The IF restaurant activity podium implementation schedule is following Commercial Calendar and Practical Calendar, also it is the first try to relate more seasonal atmosphere in the store. It will be consider about the visual impression of the spcific festivals to show the product strength for local relevancy.
IF SFM Activity Podium Summer/Crayfish/Halloween, Japan
The IF SFM activity podium is same as IF restaurant AP, because it shows the same theme also connecting the message from the middle of the store to the end of the check-out. It is not just presenting the activity as well as linking the atmosphere through the store then remind customer of the message via those Activity Podiums as the Media Repetition.
IF SFM Activity Podium Crayfish, Japan
IF SFM Activity Podium Halloween, Japan
HFB10 Coordination Area Scandinavian Modern, Japan
KNIXHULT is the main article, made by bamboo and also the lighting texture is unique from this product. It is the reason that the spot light is avoiding the table lamps, it lets customer easy to see the light goes through the shade and the shadow pattern as the part of home decoration light as well.
1LDK
Scandinavian Traditional, Japan The living situation is living single, the target is the graduated university student who rents a house as starting out and ready for the new working life. 1LDK is really typical and common room type in Japan, L: Living / D: Dining / K: Kitchen, 1 means one room. the layout is LD+Bedroom together and divides Kitchen, Toilet and Shower room on the hallway. For example: According to Japanese Culture, people usually do not make hole on the wall in the house especially rent house. One of the reason is they use wall paper very often so it is diffcult to repare. So this is the main message for this complete price room. Use hooks with IVAR side unite to hook on the Japanese structure "nageshi" to relate local relevancy also trying and educating the customer to understand how the solution works and presenting product benfit with tips & idea. This room is not only provide local relevance but also trying to solve problem. As well as we are providing any possibility to let customer understand how good IKEA can be and how different between competitors as an unique home furnishing brand in Japan.
Children Room
Scandinavian Modern, Japan In Japan, most of children will sleep with their parents when they are young so the children bedroom change to the play room during this period, it is Japanese common living situation. The room is for a 5 years old girl who loves to imitate her mother cooks in kitchen. The inspirations are using the hot wall as the kitchen cooking area and combining TROFAST as a kitchen island, creating more playful atmosphere in the room and using STUVA as the cutlery and soft toy storage.
Living Room
Popular Modern, Japan The small space living with smart lighting as the futuristic home, everything is be hided in the cabinets and have clear line as a tidy, clean, utilizing each centimitre and multi function space. The target is 1couple, the man is an engineer and the woman is a graphic designer, bot of them have good income but sometimes they need to work at home also relaxe at the same place. The bar table is combining wireless charger, hooks and sockets to provide working and dining function. Using the curtain roller as the cinema screen that provide the sofa relaxing area are not just a seating space also can increase closer feeling at the moment. Showing how to utilize the each spaces with products to let every corner has the meanings and purpose. Furthermore, the room also provide different solution of storage to lead customer can remind or recall their needs and problems by themselves via the media to reach several outcomes, such as educating, interacting, brainstorming and inspiring.
Lucia
IKEA Nagakute first Lucia, Japan The first Lucia in IKEA Nagakute Store, it is important to show event to our customer, especially Japanese loves to have western seasonality festivals. it provides togetherness with family and having meals to enjoy the date. The event is not just using Christmas decoration product as the table setting, also tried to use the wrap paper to represent the pattern of the theme as the tablecloth, it increases the atmosphere and inspire the team and customer could have different thought of home decorating. Co-ordinating the theme then providing visual impression to align Lucia message and the activity party area, it lets participant could enjoy and feeling playful and warm together with IKEA.
Xmas Party Prise
IKEA Nagakute first Party, Japan It is the first Xmas Party of IKEA Nagakute Store. The theme of the party is Sparkling, according to this message, I used Christmas ornament combining frame and decoration to create the unique prise for the winners. it is not only present the sparkling theme and also the value of the brand and the country. Connecting people and IKEA via this special gift.
Problem Solving
IF Restaurant shutter line, Japan The problem in IF Customer Restaurant is the seats beside the window, it could block the shutter line and also the bar table area has the shutter line gap between table and window, it could easy drop something into the gap then makes shutter can not be close completely. Table Seats: Customer will move the table forward to the window or park the cart next to it which is the big issue that they can not realize the location of the shutter line. So the solution is the create the fence to stop the table be pushing to the window, also customer belongings would not cross the line. Bar Table Seats: Because of the table was create by external company, so the back board of the table was completely cover from floor. The concern is when something drop into the gap, it is diffcult to eliminate. The solution is to cut the back board to let bottom space open and easy for barrier checking, also let the natural light goes through.
Soft Toy Store Window Scandinavian Modern, Taiwan
Attract people from outside of the store via the store window to communicate the campaign as the first impression. Using EXPEDIT to lean on the wall and combining the fabric to lead the visual from the top to the bottom. Showing playful and interesting theme with the natural pattern to align the key message and together with soft toy. Attracting, Inspiring, communicating.
IKEA PS 2012 Collection Scandinavian Modern, Taiwan
Following CSP to present the collection and introduce it to our customer.
Living Room
Popular Modern, Taiwan The living situation of this room is living together and organized your living, the building type is a new apartment with lift, the inhabitant is 4 people, parents have stable income jobs and two children just starting school. In this case, I used 3mm MDF paint in concrete colour to represent concrete wall which is the one of the popular interior material in Taiwan. There is a fire hydrant on the front wall, so it has to get 1.5x1.5 square meter clearance or do not hinder the door open. As a result of this issue cannot be changed, I planned the entrance of the house at here to solve the wall elevation problem and let the interior space rationalizatly. The main product item is the medium price of double add treble corner type sofa and support product is the combination BESTA cabinet with high gloss doors. I created the corner solution to fix the limited space, also used different depth of frame size for the specific location to prevent not hurting users, the floor cabinet with slide doors which is next to the main aisle to keep function and do not hinder the doors open.
Kitchen
Popular Modern, Taiwan The Kitchen is the one of important space at home. This room set shows small space living and living with baby, the building type is an old apartment without lift, the inhabitant both have stable income jobs, so the product positioning price is medium to high in the work brief. The kitchen location is at the end of the main aisle on the shop floor before an emergency exit. In this case, there's a blind view as the cold wall in this room, so I set the balcony door at this cold spot and created a good visual space for the kitchenware to provide customers have clear overview of the kitchen main products. In the room, I choosed 20cm depth TV cabinets to keep enough space to balcony. Most of Taiwanese family are used to watch TV during the dining time. As a result of this habit, in the current situation whitch is mother can cooking and taking care the baby in the same time. Furthermore, there are LED lights surround TV under the shelf to relieve eye fatigue. The main product item is the medium price of high gloss doors kitchenware, I created the organized cabinet combination to fix the limited corner space and also combining the rolling door cabinet to make organization efficiently and interesting at the corner space.
Children`s Bedroom Popular Modern, Taiwan
For children, the space should be playful, interesting and safe. This living situation is living together with a 4 year old girl, the main wall color is pink, there is a cartoon illustration painting on the wall to correspond the pattern on the quilt cover. I changed that Sun ceiling lamp to wall lamp and used carpentry with the LED product to make a cloud corresponding the wall lamp. Then the wall elevation may inspire customers to creat their own children room style.
HFB9 Children's Arch Scandinavian Modern, Taiwan
In 2013, there is the first children story book product in IKEA that we have never seen before, and the soft toy campaign communication all related a part of the book, so it's the main point for this year. The Children's Arch is an unique entrance to let customers know the area is Children's IKEA of the store, it will be update in a time period of six months. I re-fresh all display to relate the story book which is connecting the whole illustration, also created a interesting and welcomig arch for customers. I focused some detail on this arch to let our young guests be attract by it and interest in the story. The ladybug is on the wall to attract children's attention and so does the spider light. The fly dragon is with the red LED light supporting to let the location could be more like volcano or magma. At the corner of arch, I created a small cave for the night lamps and customer can also see the net inside, it is "the spider house!" There are lots of soft toy details on the arch to be discovered as an interactive entrance and increased the exposure for the first children's story book.
HFB9 Playing Area Scandinavian Modern, Taiwan
Utilizing the Children's IKEA illustration to create the low wall, the theme is the falling tree cover the area to securing and dividing the area and the main aisle. It is not just for safety also provide the playful atmosphere and aligning the visual impression special for HFB9. The result of this idea was support by ID Line manager and working together with carpenter to discuss how to make it and division of labor cooperation.
HFB9 OVRE Vignette Scandinavian Modern, Taiwan
According to Toolbox images as the reference to represent the submarine theme. Creating playful and colorful vignette at the hot spot in HFB9. Providing solution to inspire customer also attract children can be enjoy at here with family.
HFB92 Children's Safty IKEA Family, Taiwan
The IKEA Family safty products display solution is not only functional but also practical. Using carpentry work to support different products in function, such as doors, stairs, corners and drawer section...etc. The display lets customer understand easily and know how the product works, it does not just show the function and touch and feel but also increasing the connection between IKEA and their life.
Soft Toy Give Twice IKEA Donation Activity, Taiwan
Give Twice activity is a part of soft toy campaign, the purpose is to help vulnerable children to go to school and they could have more soft toys accompany their growing. Give Twice means customers bought a soft toy and put it into the donation house after cashier line. IKEA will donate EUR$1 to World Vision by customers' buying as same as the store will donate NTD$100 and soft toys to Down Syndrome Foundation R.O.C. For this donation activity, I designed a small wood house to collect all of donation soft toys, customers just need to put the toy into the chimney, the donation process is done. It is very easy and fun to do this.
TRAVA Benefit
Scandinavian Modern, Taiwan Panting the same pattern from cartoon fabric on the big TRAVA also show the original surface to let customer understand the product could be paint by their preference. And using the fabric to wrap the small TRAVA to show different solution and inspire customer.
Since 1984