Letter from the Board Chair
As Chair of the Downtown Detroit Business Improvement Zone (BIZ) Board, I have the distinct honor of witnessing firsthand the remarkable impact of our collective efforts. The BIZ plays an incredibly pivotal role in the ongoing growth and success of Downtown Detroit. Its influence extends far beyond mere maintenance. The BIZ represents our unwavering commitment to enhancing the vibrancy and appeal of Detroit’s urban core.
The success of the BIZ is a direct result of the steadfast dedication of property owners, businesses, residents, and visitors who actively support and engage with us. The daily evidence of our work’s positive impact is both rewarding and motivating. It is a profound honor to see the tangible results of our labor—transforming our cityscape into a dynamic and flourishing environment that benefits everyone who experiences it.
Our collaboration and shared vision are what drive this improvement. Every initiative, every project, and every enhancement made through the BIZ is a testament to our collective resolve and passion for our community. It is inspiring to see how it all contributes to an increasingly vibrant and welcoming community.
As we look ahead, let us continue to build on our successes and embrace the opportunities that lie before us. The dedication and support of our entire community are the driving forces behind the BIZ’s achievements, and I am confident that, together, we will continue to elevate Downtown Detroit to new heights.
Thank you for your unwavering commitment and for being an essential part of this journey. It is a privilege to work alongside each of you in making our Downtown a shining example of growth and vitality.
Steve Ogden BIZ Board Chair Senior Vice President, Government Affairs, Rocket Companies
Letter from the Executive Director Letter from the DDP CEO
When reflecting on our journey and looking ahead, I am both proud and honored to highlight the pivotal role of the Business Improvement Zone (BIZ) in shaping the vibrancy of Downtown Detroit. The BIZ was established with a clear and dynamic vision: to be agile and responsive to the evolving needs of the community.
Our mission has always been to deliver an exceptional public realm through ongoing and thoughtful beautification. This adaptability is crucial as we navigate the changes and growth of Detroit’s urban landscape.
For more than 10 years, the BIZ steadfastly worked to enhance Detroit’s Downtown, focusing on creating a clean, safe, and welcoming environment for everyone who experiences our city. Our dedication to this mission has been unwavering, and I am proud to say that our accomplishments reflect the BIZ’s commitment to excellence.
Our work is carried out with the utmost transparency and fiscal responsibility. We understand the importance of managing resources effectively and are dedicated to upholding a standard of professionalism that ensures our efforts are both impactful and sustainable. Every initiative and project we undertake is driven by our goal to benefit all Downtown Detroit patrons and are motivated by the positive feedback and support we receive from the community.
Moving into another 10-year term, the BIZ remains committed to maintaining quality work and addressing the changing needs of our community with the same enthusiasm and precision as in the last 10 years.
Thank you for your continued support and partnership. Together, we are shaping a vibrant and thriving Downtown Detroit, and it is a privilege to be part of this journey.
Gina Cavaliere BIZ Executive Director Chief Community Impact Officer, Downtown Detroit Partnership
As we continue to strive towards enhancing our city’s vitality and appeal, I want to take a moment to highlight an integral partnership that allows the efforts of the Downtown Detroit Partnership (DDP) come to fruition—the Downtown Detroit Business Improvement Zone (BIZ). As the CEO of the organization that the BIZ Board contracts with to support its day-to-day operations, it is an honor to be a part of the amazing work the BIZ does in our community.
The BIZ’s mission aligns so closely with DDP’s -- to cultivate a vibrant, welcoming Downtown – and it plays a crucial role in fostering an environment that benefits all who experience our city. The natural collaboration between the BIZ and DDP is undeniable, and we collectively work to serve our community thoughtfully, strategically, and efficiently.
When residents, visitors, and workers observe the hard work and dedication of BIZ Ambassadors who are actively engaged in maintaining and beautifying Downtown, it sends a powerful message of commitment, care, and pride. This visible dedication serves as an inspiration to take part in nurturing and enhancing our shared environment.
When we see our city through the eyes of those who maintain and beautify it, we are reminded of the impact that thoughtful, consistent care can deliver. It inspires a sense of responsibility and enthusiasm within all of us to contribute positively to our Downtown.
Together, we are building a Downtown that reflects our shared values and aspirations. Let us continue to work together to inspire and maintain the vibrancy of our community, ensuring that Downtown remains a place where everyone feels welcome and proud.
Eric B. Larson Chief Executive Officer, Downtown Detroit Partnership
GOVERNANCE
The Downtown Detroit Business Improvement Zone (BIZ) is a pivotal public organization committed to elevating the attractiveness and vibrancy of Downtown Detroit. Established through a property owners vote in 2014 and renewed by a second vote in 2023 for another decade until 2034, the BIZ operates as an assessment district focused on strategic enhancements for the area’s appeal.
The BIZ is governed by a dedicated volunteer Board of Directors, representatives of the engaged property owner community, and contracts with the Downtown Detroit Partnership (DDP) to oversee its daily operations.
The BIZ Board has demonstrated resilience and continuity over the years, with half of its members having sustained their leadership roles while collaborating with newer members who bring fresh perspectives.
2022 Annual Meeting of Assessed Property Owners
MISSION
The Downtown Detroit Business Improvement Zone (BIZ) cultivates a clean, safe, and welcoming environment for all by leveraging the collective resources of property owners, the City of Detroit, and other stakeholders.
CORE VALUES
• Inclusive
• Diverse
• Sustainable
• Transparent
• Innovative
• Responsible
• Collaborative
• Proactive
• Data-driven
• Accountable
VISION
The Downtown Detroit Business Improvement Zone is a global leader that delivers a vibrant, sustainable, and prosperous Downtown community built on Detroit’s rich heritage.
2022 Annual Meeting of Assessed Property Owners
BIZ 10-year renewal election in October 2023
Holiday BIZ Connect 2023
BIZ at City Council hearing in 2014
BIZ 10-year renewal election in October 2023
Original (2014) BIZ Board of Directors Roster
*Indicates Board Members who served the full first term of the BIZ.
George P. Barnes Heritage Optical
Charles Beckham City of Detroit
Debra Dansby Rock Ventures
David Di Rita Roxbury Group
Chris Ferchill Ferchill Group
Linda Forte Comerica Bank
Ken Harris Michigan Black Chamber of Commerce
Debra Homic Hoge General Motors
Richard J. Hosey III Karp Group
George Johnson George Johnson & Company
Tricia Keith Blue Cross Blue Shield of Michigan
Mark King
DTE Energy
Steve Marquardt Olympia Development
Dwight Phillips 1274 Library Street
Steven Zanella
MGM Grand Detroit
“The BIZ is a critical part of creating a growing and vibrant urban core that thrives for all who interact with it. The BIZ aims to use the generous commitment of property owners for the betterment of the entire community.”
DEBRA HOMIC HOGE
“As a BIZ business owner and Board Member, it has been a privilege to see how our Downtown has grown and how the leadership has evolved to stay in line with the needs of the community.”
GEORGE BARNES
“The BIZ is an anchor Downtown, providing enhanced services and connecting stakeholders large and small. I have served the BIZ since its start and have prioritized my continued volunteerism because the BIZ Board is a committed group of community leaders with diverse perspectives advancing Downtown Detroit together.”
DWIGHT PHILLIPS
“I am proud to live within the geography of the BIZ and to be a voice for my fellow residents. Knowing that there is a dedicated team executing the strategic initiatives of the BIZ should give anyone the confidence to be a Downtown resident.”
RICHARD HOSEY
“The role that the BIZ has played in the vitality of Downtown is hard to overstate. As a property owner, Board Member, and a BIZ resident, I am proud to call this community home and look forward to another decade of growth and impact.”
DAVID DI RITA
BIZ Board of Directors at the BIZ 10-year celebration on June 20, 2024
Michael McLauchlan* Ilitch Companies BIZ TREASURER Tony Tomczak*
Regina Gaines House of Pure Vin
Richard J. Hosey III*
Hosey Development LLC + BIZ Resident
Dwight W. Phillips
Phifer, Phillips & White, PC (Retired)
Rainy Hamilton Hamilton Anderson Associates
Athina Papas Atheneum Suite Hotel + Greektown Neighborhood Partnership
George Barnes, Jr.* Heritage Optical
Christos Moisides 400 Monroe Associates
Ken Hayward* Blue Cross Blue Shield of Michigan
Area-wide representation: * Executive committee member
Original board member from 2014
BIZ BOARD CHAIR
Steve Ogden* Rocket Companies
Hassan Beydoun City of Detroit
Celebrating a Decade of Commitment to Downtown Detroit
2014
APRIL 86% of property owners vote to establish BIZ and Board of Directors
2018
2016
NOV City Council honors BIZ Ambassadors with Spirit of Detroit Award
Launched BIZ Connect, a sidewalk level business network
2015
JAN First Downtown Perceptions Survey with the BIZ
MAY BIZ Ambassador program launched, adding hospitality component to the well-established “Clean Downtown” program
BIZ Safety Ambassador Project launched
Cigarette recycling receptacles installed
Expanded Downtown Winter / Supplemental Lighting, beginning the implementation of “Light the D” Plan
2017
220 permanent trash cans installed throughout the BIZ
FALL First annual Downtown Detroit Development Update published
2019
SPRING BIZ trash compactor truck deployed, a first of its kind for a U.S. Ambassador Program
DDP, with BIZ and D300, received International Downtown Association (IDA) Award of Excellence for Downtown’s Winter Lighting
BIZ received Spirit of Detroit Award at 5-year anniversary celebration
2020
Detroit Datascape launched
BIZ Ambassadors provided services without interruption from the start and throughout the COVID-19 pandemic
Opened BIZ Ambassador Broadway Street location
2022
Launched the BIZ Business Directory featuring 260+ restaurants, retailers, and services in Downtown Detroit
Launched BIZ Safety Outreach project to provide street outreach and support to the unhoused community in Downtown Detroit
2021
SUMMER The Spirit Card, community e-gift card, launched
Launched The BIZ Insider, exclusive quarterly newsletter for BIZ stakeholders
Launched Downtown Detroit Dashboard to track recovery and growth of the Downtown
2024
APRIL 10-year anniversary of the BIZ
Expanded BIZ Safety Outreach program, adding a social worker position
2023
FALL BIZ renewal approved for another 10 years by a unanimous vote of assessed property owners
STRATEGIC INITIATIVES
The Downtown Detroit Business Improvement Zone (BIZ) plays a pivotal role in fostering the growth and prosperity of Downtown Detroit. The unwavering dedication of property owners, businesses, residents, and visitors contributes significantly to the area’s enhancement and vibrancy.
The core principles of the Downtown BIZ – “Clean, Safe, Welcoming” – serve as the foundation for all its programs and initiatives. These guiding values ensure that every effort aligns with the BIZ’s commitment to improving the Downtown experience.
Outlined below are the key strategic initiatives that reflect the BIZ’s dedication to advancing the Downtown and exemplify its commitment to a thriving, dynamic community.
Ambassadors
Enhancing hospitality, cleanliness, and safety
Community and Business Engagement
Fostering collaboration
Data
Leveraging insights for informed decision-making
Safety
Marketing and Communications
Promoting and communicating the Downtown experience
Implementing measures to ensure
Supplemental Lighting
Enhancing illumination for safety and aesthetics
Infrastructure and Planning
Supporting strategic development
Park and Street Landscaping
Improving green spaces and streetscapes
AMBASSADORS
The BIZ Ambassadors are dedicated professionals committed to maintaining Downtown Detroit’s cleanliness, safety, and welcoming atmosphere. They provide exceptional service with a friendly demeanor, helping with directions, restaurant recommendations, and other needs. Notably, for many years, at least 90% of the Ambassador team are Detroit residents, largely in part because the BIZ made an intentional effort to recruit Detroiters. The Ambassadors’ deep pride in their community is evident in their work.
Since the program’s inception, BIZ Ambassadors have significantly contributed to the Downtown area by assisting over 530,000 patrons, removing more than 8,300 tons of trash, and addressing nearly 33,000 instances of graffiti. Additionally, they undertake regular power washing of parks and sidewalks to ensure a pristine and inviting environment.
of Ambassadors who are Detroit residents
NEW TRASH TRUCK
Downtown Detroit BIZ was the first Block by Block vendor in the nation to purchase a trash compactor truck for cleaning services.
Stats from the past decade
(Methodology for tracking data has evolved during the past 10 years)
6,044 total tons of trash collected
NEW TRASH CANS
Downtown BIZ purchased new trash cans and is refurbishing existing ones to fill in gaps where cans are needed. BIZ AMBASSADOR HIGHLIGHTS
278,524 pedestrians assisted
612,165 hours worked
(Does not reflect full 10 years)
A chance to feature team members who are the heartbeat of the Downtown Detroit BIZ.
29,461 instances of graffiti removed
“I wanted to send a big thank you to Thomas, the nicest gentleman who was very helpful and friendly when my friend and I were taking a walk through Valade park and stopped for a break. You are very lucky to have him on your team!”
CAROLYN
Ambassadors’
Lasting Legacy
From long-time Detroit residents to visitors from around the world, people often share how this team of professionals positively impacted their time in the city as well as their overall perception of Detroit.
“It’s truly refreshing to encounter someone so dedicated to their job and proud of their city, not to mention courteous! Richard has a gentlemanly demeanor, and when I pointed out areas that needed attention, he responded graciously and promptly took action.
Finding individuals like him is rare. However, I can assure you that as long as he is appreciated and treated with the utmost respect, he will continue to represent your organization with the same passion he shows for Detroit. Looking forward to encountering him more frequently!”
SHEILA P.
“My wife and I would like to thank Detroit for the Ambassador program. We had a great visit with Richard Miller. Richard is a great example of the spirit of Detroit.”
PHILIP AND ALLY F.
“We were showing some guests visiting from California around Downtown Detroit and Thomas made us all feel welcome. He was thoughtful, kind, and friendly. Despite his busy schedule, he offered to take pictures of our group. The pictures he took have helped capture wonderful memories and will always be cherished.”
Richard Miller has received hundreds of positive emails about his hard work and dedication to Downtown Detroit.
AMOOLYA
“Last Wednesday, January 11, we were in downtown Detroit (from Arizona). We met Thomas, one of the Ambassadors, who was immensely helpful and informative. He obviously enjoys what he’s doing. He made us feel welcome and showed us where we could rent skates at the downtown rink. It was my first time in Detroit, and an enjoyable experience, partly due to Thomas.
GARY B.
“I was back home in Detroit for a quick family vacation. I met Richard Miller while he was working. Richard did a phenomenal job of showing how great of a city Detroit truly is! Please tell Richard that Antonio from Hawaii said it was a pleasure meeting him. Him and Rubin both are great representatives for Detroit. Mahalo.
“I would like to thank you and your team for doing such an awesome job making sure our city looks great. I saw Cabbon Winston going the extra mile at Capitol Park this morning. And I pulled him aside to thank him. As a frequent user of the dog park, it makes a significant difference. Thank you.”
WILL J.
“On behalf of my fellow co-workers at Wayne County, I would like to express our sincere admiration and gratitude for your team’s outstanding performance and services in maintaining the downtown area. I would also like to recognize Ambassador Richard Miller for his dedication and professionalism for all of his hard work that he performs.”
JAMES L.
“While I was in town walking down Broadway on July 5, I met Richard Miller and James Matthews the team leader sweeping the street on Broadway. Not only was the street super clean but after talking to them I found them to be great ambassadors for the city.”
“I just wanted to share the great experience I had with an Ambassador, Richard Miller, in January. On a blisteringly frigid day, he took the time to chat with me in Grand Circus Park about all things Detroit. He shared stories of the city and how it has changed over the years. He also took the time to lend me an ear and listen to my experience as a new resident of downtown Detroit. His work downtown and passion for this city are one of the many reasons I remain confident in my choice to live here.”
TJ
ANTONIA
KEEPING DOWNTOWN OPEN
In 2020, the Downtown BIZ played a crucial role in ensuring a positive experience in Downtown Detroit, highlighting the essential nature of its services and the vital investment from Downtown property owners that supports these efforts.
Despite the unprecedented challenges of the year, the BIZ demonstrated remarkable adaptability. The organization swiftly adjusted its operations to keep Ambassadors—critical frontline workers—safe, while ensuring that parks and public spaces remained accessible. This proactive approach allowed Downtown residents and visitors to continue enjoying a clean, safe, and welcoming environment even amid the pandemic.
The BIZ, alongside its partners, exhibited steadfast dedication throughout this challenging and evolving period, consistently upholding its mission to foster a pristine and inviting Downtown atmosphere.
BIZ Ambassadors worked every day to ensure Downtown was clean, safe, and welcoming for all.
Pandemic Investments
SANITIZATION EQUIPMENT
Acquired and deployed specialized equipment for steam sanitization of frequently touched surfaces in parks and public spaces, safeguarding Ambassadors, patrons, and the environment.
60-70
Ambassadors who worked during the pandemic
HANDWASHING STATIONS AND SANITIZERS
Installed and maintained seven handwashing stations and numerous hand sanitizing units to enhance public health and safety.
SATELLITE AMBASSADOR LOCATION
Established a new BIZ Ambassador location on Broadway Street to ensure continuous, seamless operations and effective coverage across the Downtown area.
These initiatives underscore the BIZ’s unwavering commitment to maintaining a high standard of cleanliness and safety, even in the face of global challenges.
COMMUNITY AND BUSINESS ENGAGEMENT
Businesses are vital to the growth, success, and economic vitality of any Downtown area. The BIZ is committed to supporting its business community by offering valuable resources and fostering connections through initiatives like BIZ Connects and Job Fairs, which facilitates networking among businesses.
The primary objective is to bridge BIZ businesses with City departments and resources, enhancing customer service experiences. This integration helps streamline processes, improve communication, address challenges, and deliver essential information promptly.
These efforts underscore the BIZ’s commitment to nurturing a thriving business environment in Downtown Detroit.
Documenting Business Growth from 2014 to 2024
BIZ CONNECTS
Networking events designed to foster business relationships and collaborations
JOB FAIRS
Connecting businesses with potential employees to support workforce development
THE SPIRIT CARD
SAFETY TRAINING
Providing essential training to ensure a safe and secure environment for businesses and their employees
A program designed originally to support brick-and-mortar businesses negatively impacted by the global pandemic, this community e-gift card program has evolved to enhance community engagement and support local businesses
the distinctive stories of its member businesses, showcasing their contributions and achievements.
DATA
The Downtown Detroit BIZ data specialists provide an analysis of the dynamic landscape of Downtown Detroit through a variety of metrics housed within the Downtown Detroit Datascape. The BIZ sees the value in providing custom metrics and analysis to property owners, businesses, media, government partners, and potential investors. Additionally, the data is also weaved into the overall marketing and communications efforts to tell the compelling story of Downtown Detroit and beyond.
The Datascape tracks metrics, including average daily visitor and worker estimates, and some data are comparable to 2019, which helps assess Downtown’s recovery since the pandemic. Data and tools used within the Datascape is updated frequently and often to ensure stakeholders have access to the latest and best information.
Over the years, the BIZ led efforts, in collaboration with the Downtown Detroit Partnership, to conduct six Downtown Detroit Perceptions Surveys, produce seven Downtown Detroit Community and Development Updates, and most recently, survey visitors from all 50 states during the NFL Draft in Downtown Detroit.
The goal is to evolve with technological advances and grow with the community that the BIZ serves. The data gathered here and within the Downtown Detroit Datascape help inform and guide the overall work of the BIZ.
VISITORS
Downtown visitation in 2024 is tracking 81% of 2019 levels through August, showing a strong recovery after the pandemic.
Monthly granular data is available. 2021 and 2022 were omitted as their results closely align with 2023 trends.
POPULATION GROWTH
Downtown has been one of the fastest growing areas in the city with its resident base growing by 25.4% from 2014 to 2022.
25%
Downtown population increase between 2014 and 2022
RESIDENTIAL UNIT GROWTH
Residential units have reached 5,903, 51% of which have been added since 2011, demonstrating steady development.
2,874 2010 or earlier
5,903
3,029 Opened since 2011
HOTEL GROWTH
Downtown hotel units total 7,087 (including under construction), marking a 35% growth and more underway.
877 Opened since 2014
7,087 hotel rooms
5,253 2014 or earlier
The area’s approximate market value reached $6.18 billion in 2024, reflecting strong growth since 2014.
Future Projections
RESIDENTIAL AND HOTEL GROWTH
NEW DEVELOPMENTS SINCE 2018
Since 2018, 42 new development projects have been initiated, with a robust focus on office (16) and hospitality (8) sectors.
Responding to this demand for Downtown living and visiting, Downtown continues to add new residential buildings and hotels, such as the Residences at Water Square, the Residences at the Edition Hotel, and the JW Marriot Water Square. There are 682 residential units and 967 hotel rooms currently under construction.
TRANSFORMATIONAL DEVELOPMENTS
Downtown Detroit is in the middle of a strong wave of development, which will reshape the area in many ways, including population, physical appearance, demographics, and connections to adjacent neighborhoods. There are several transformative projects linked to this, including University of Michigan Center for Innovation, the new General Motors global headquarters, Detroit Edition Hotel and Residences at the Edition, and the Development at Cadillac Square.
DOWNTOWN SIDEWALK-LEVEL BUSINESSES
In 2024, there are 75 retail, arts, and service businesses and 187 restaurants, showing a growing recovery in Detroit’s downtown despite pandemic challenges.
ELECTRIC VEHICLE INFRASTRUCTURE
36 new businesses opened since 2022
The City of Detroit was awarded $23.4 million in federal funding for electric vehicle charging infrastructure. EV chargers will be publicly accessible and strategically located near community destinations to help make owning an EV more practical for Detroiters.
MARKETING AND COMMUNICATIONS
Downtown Detroit is a unique place where the people tell its story. The Downtown BIZ takes its responsibility in this vibrant community to heart. This is why the BIZ has evolved its marketing and communications efforts to ensure not only the community knows what the BIZ does, but that its stakeholders do as well.
This effort includes ongoing, consistent communication with the board of directors and stakeholders, focused branding, and five-year and ten-year anniversary celebrations. Since 2020, the BIZ also launched an exclusive quarterly newsletter that enhances storytelling and thought leadership and features strong video storytelling, BIZ Ambassadors, safety resources, and a new blog, “Downtown Datascape Trends.” The BIZ Insider’s engagement, well above industry average, demonstrates its value and continued impact.
BIZ REPORTS
The BIZ aims to share data-driven metrics and provide recommendations with stakeholders through annual reports, including the BIZ Annual Report and the Downtown Detroit Community and Development Update.
BIZ STORYTELLING
Videos tell a compelling story and that is why the BIZ launched a new video series for BIZ stakeholders that feature BIZ Ambassadors, BIZ Businesses, and Safety Resources.
BIZ BRANDING
To ensure the work of the BIZ is recognizable, branding elements are incorporated on vehicles, equipment, uniforms, signage, and all formal communications.
50% open rate
The BIZ Insider newsletter engagement is more than double the industry standard
SAFETY
Public safety is essential for maintaining strong property values and fostering a vibrant community. The BIZ Safety Program, run in collaboration with the Downtown Detroit Partnership, focuses on keeping Downtown clean, safe, and welcoming for all. This initiative involves Downtown’s public and private safety professionals, a robust social service network, property owners, businesses, and other stakeholders.
Initiative Highlights
SAFETY COMMITTEE
A monthly meeting of about 50 public and private sector safety professionals, including the Detroit Police Department (DPD) and other agencies, to review crime data, share information, and strategize resource deployment.
The program’s success is recognized nationally, thanks to the collaboration with the Detroit Police Department (DPD) and other key partners. Core elements of the Safety Program include:
• Facilitating communication among safety professionals and stakeholders
• Leveraging crime deterrence and enforcement technologies
• Supporting education for the BIZ Ambassadors and other stakeholders
• Curating and sharing safety-related data
• Incorporating safety-focused design elements in public spaces
• Advising on policy based on best practices and lessons learned
• Promoting the “See Something, Say Something” philosophy
• Project LighthouseTM: A nationally recognized Downtown Detroit neighborhood watch program with 24/7 security presence, realtime communication via shared radios, and visible messaging and branding throughout the Downtown community.
• CompStat: Monthly crime data analysis by the Wayne State University Center for Urban Studies, reviewed during Safety Committee meetings for awareness, collaborating to solve crimes, strategizing on crime prevention and public safety.
• Training: Shared resources and training for safety professionals, including BIZ Ambassador training and community engagement.
DOWNTOWN BIZ AMBASSADORS
Team that is the most visible and consistent presence within the Downtown and who work to keep it clean, safe, and welcoming for all.
• Training: Ambassadors are trained in safety and mental health first aid and serve as the “eyes and ears” of Downtown Detroit. They report issues and are dialed into Project LighthouseTM communications channels.
• Safety Outreach Team: Connects individuals in need to existing resources and support services. The team also tracks interactions to address the community’s evolving needs.
NOTABLE INTERVENTION
Successful lifesaving using Narcan and securing housing for individuals.
• BIZ Ambassador Training: Comprehensive training programs for Ambassadors, including crowd management (~90% of the team), CPR, Mental Health First Aid, de-escalation, Stop the Bleed, and active assailant response.
TECHNOLOGY
A variety of technological solutions are leveraged to support Downtown safety, including Project Greenlight, Evolv (portable weapons detection system), and live event monitoring.
LIGHTING AND PUBLIC SPACE DESIGN
Enhance safety through strategic placement of planters, trees, and bollards. Additionally, install decorative winter lighting and year-round architectural lighting to improve visibility and perception of safety.
STAKEHOLDER COMMUNICATION, EDUCATION, AND ENGAGEMENT Engagement
• Seasonal Neighborhood Kickoffs: Convene DPD and community members to discuss safety strategies and address concerns.
• Business Leaders: Regular check-ins with DPD to tackle issues like noise and loitering and update safety protocols, as necessary.
• Industry-Specific Groups: Collaboration with industry groups like Pedal Pubs, to ensure public safety and compliance.
Safety Education
• Mental Health First Aid: Offered to Downtown businesses, all Ambassadors, and DDP staff in collaboration with DPD and the BIZ.
• Safety Videos: Produced by the BIZ and DDP to educate the public on safe practices.
• BIZ Connect Events: Safety topics and updates shared with Downtown businesses.
INFORMING
POLICY AND COMMUNITY ENGAGEMENT
• Scooters: Worked with stakeholders to implement safety regulations and geofencing.
• Food Trucks: Input provided on new ordinances based on experience with DDP’s Downtown Street Eats program.
URBAN INNOVATION
INFRASTRUCTURE AND PLANNING
The BIZ has played a crucial role in shaping the beauty and vibrancy of Downtown Detroit through its sustained funding and strategic planning. BIZ initiatives have significantly enhanced the urban landscape and contributed to a more attractive and engaging environment for residents, businesses, and visitors alike.
STATIC WAYFINDING
To ensure cohesive navigation throughout Downtown, the BIZ developed a comprehensive static wayfinding system and led the effort from concept to conception with several partners, including at the City of Detroit and the Downtown Development Authority. The system integrates seamlessly with the digital information kiosks, providing clear and consistent information for pedestrians and drivers. The wayfinding plan was meticulously coordinated with various stakeholders. Its successful implementation in Downtown sets the stage for potential expansion to surrounding neighborhoods, which would further enhance connectivity and accessibility across the city.
SUPPLEMENTAL LIGHTING
The BIZ-led strategic lighting plan, “Light the D,” has become instrumental in the lighting projects in Downtown Detroit. Developed in partnership with the City of Detroit, Detroit Downtown Authority, and Detroit People Mover, this plan ensures a cohesive and well-coordinated approach to lighting throughout Downtown Detroit. Lighting is a pivotal element in enhancing Downtown’s safety and aesthetic appeal. The BIZ has spearheaded several key projects, including the following:
Holiday Lighting*: Seasonal decorations that create a festive atmosphere during the darker winter months.
Broadway Street Light Wands*:
Artistic lighting installations that enhance the street’s visual appeal.
*People Mover Column Lighting:
Illuminating the transit system to improve safety and visibility.
DETROIT Sign + Lighting:
A prominent landmark with dynamic lighting that celebrates the City’s identity.
Architectural Lighting: Permanent installations at Grand Circus Dog Park and temporary lighting at Cadillac Square East, strategically addressed “crime hotspots” in collaboration with the Detroit Police Department.
PARK AND STREET LANDSCAPING
The BIZ’s commitment to maintaining green spaces and street landscaping is evident in the management of 22 acres of public parks and street medians. Key projects include:
Washington Boulevard Promenade*: Currently maintained under warranty, with future assessments planned to determine new maintenance costs.
Gratiot Medians: Part of a broader landscaping effort to enhance the urban environment.
Downtown Public Spaces: Overall maintenance of public spaces, including DDP’s parks, the Riverfront, and others. This aims to create an inviting and well-maintained Downtown that enhances quality
* These projects were in coordination and with funding support from the Detroit Downtown Development Authority
BIZ Financials
$2,241,693 Downtown Ambassadors
$5,621,746
$418,500 Street Landscaping
$100,000 Supplemental Lighting
Total expended July 1, 2023June 30, 2024 (Unaudited)
$880,000 Parks and Common Areas
The BIZ’s commitment to fiscal responsibility and transparency is shown by its record of 100% clean independent
$1,074,127 Administration
$160,376 Engagement, Marketing and Data
$300,000 Capital Outlay
$336,127 Safety $41,146 Infrastructure and Planning
At least 80% of funding goes directly to programs, with not more than 20% in administrative expenses, a best practice
Eric B. Larson DDP Chief Executive Officer
Gina Cavaliere DDP Chief Community Impact Officer and BIZ Executive Director
KaTaya Beverly Program Manager, Ambassadors
Mike Bruggeman Chief Safety and Security Officer Patricia Brown Office Administrator
Crystal Coles Staff Accountant
Joshua Long Data Program Director Krissy Johnson Director of Accounting
Escarleth Ortega Program Manager, Data and Marketing
Anjana Schroeder Director of Marketing
DeShawn Singleton Program Manager, Safety and Infrastructure
Kitty Whitfield Small Business Engagement Manager
The BIZ Board contracts with the Downtown Detroit Partnership to manage its day-to-day operations. Thank you to the entire DDP staff and vendor team for supporting the BIZ.
General
Value Of The Downtown Detroit BIZ
Highlights & Successes
The BIZ is proud to be the connector between the business community and the City of Detroit. The BIZ has developed an expertise to inform and facilitate productive discussion and offer data-driven solutions to advance the growth of the Downtown BIZ and beyond.
RENEWAL FOR ANOTHER 10-YEAR TERM
Downtown property owners voted and unanimously approved a new BIZ Plan for another ten years.
NEW BOARD MEMBER APPOINTED
BIZ Ambassadors
BIZ AMBASSADORS CLOCKED 121,705 HOURS TO KEEP DOWNTOWN CLEAN, SAFE, AND WELCOMING
Community and Business Engagement
CRITICAL COMMUNICATION
142 BUSINESSES CONTACTED
LEADING UP TO THE
NFL DRAFT
49 BUSINESSES CONTACTED
LEADING UP TO THE
DETROIT GRAND PRIX
PRODUCED REGULAR EMAILS
Consistently shared vital information, including road closures and delivery alternatives.
TEMPORARY WAYFINDING INSTALLED
Urban Innovation
140 NEW
TRASH CANS DEPLOYED
Additional trash cans will be refurbished and deployed to high-traffic areas within the BIZ.
IN COORDINATION WITH CITY OF DETROIT AHEAD OF THE NFL DRAFT
PLANTED EXTRA FLOWERS
PROJECT-MANAGED THE COMPLETION OF THE
WASHINGTON BLVD
PROMENADE PROJECT *
WORKED WITH THE
DETROIT PEOPLE MOVER*
DOWNTOWN BIZ AMBASSADORS
92% OF ARE DETROITERS
15,000+ SCOOTERS REMOVED FROM RIGHT OF WAY
Downtown Safety
Ensured the public knew businesses were still open and running during the events.
MARCH JOB FAIR AT FOX THEATRE
IN PARTNERSHIP WITH OLYMPIA
Column lights were installed along the People Mover track to promote safety and vibrancy in Downtown Detroit.
STATIC WAYFINDING
OVERSAW THE INSTALLATION OF AHEAD OF THE NFL DRAFT*
* These projects were in coordination and with funding support from the Detroit Downtown Development Authority
Data and Marketing
The BIZ worked with the DDP, City of Detroit, and safety professionals across the city to create a safe and welcoming Downtown for all, especially ahead of the NFL Draft.
COLLABORATION IS KEY COMMUNICATE REGULARLY
Stay connected with the community about road closures and worked with Detroit Public Works on best practices related to traffic closures.
JUNE FOOD EXPO
IN PARTNERSHIP WITH BEDROCK DETROIT
Connected more than 375 job seekers to 32 Detroit employers. More than 40 restaurants and nearly 600 attendees.
Hosting Large-Scale Events
For 10+ years the BIZ worked hard to create a clean, safe, and welcoming Downtown for all. This set the stage for large-scale events like the NFL Draft.
BIZ SAFETY AMBASSADORS
Trademarked Project Lighthouse, a nationally recognized Downtown neighborhood watch program. Contacted 132
members in need and communicated with them 550 times.
THE BIZ SET THE STAGE THE BIZ RECOGNIZED
Mayor Mike Duggan celebrated the cleanliness and vibrancy of Downtown Detroit in a post-NFL Draft press conference.
CREATED AND DEPLOYED
A SURVEY TO GATHER VISITORS’ PERCEPTIONS
DURING THE NFL DRAFT
BIENNIAL DOWNTOWN DETROIT PERCEPTIONS SURVEY
CREATED AND DEPLOYED THE IN COLLABORATION WITH THE DDP
PRODUCED THE 2024 DOWNTOWN DETROIT
COMMUNITY AND DEVELOPMENT UPDATE
MICHIGAN CHRONICLE
PUBLISHED AN OP-ED IN THE AHEAD OF 10-YEAR ANNIVERSARY CELEBRATION IN JUNE
VIDEO STRATEGY
Produced video showing the impact of the BIZ over 10 years, and a video featuring BIZ Ambassadors who have been on the team since the very start of the BIZ.
Ambassador Impact and Kudos
“My name is Erica and I was visiting Detroit last week and went to a Tigers game the last day I was there (Monday the 7th). While my partner and I were out we saw one of your Ambassadors, Richard Miller doing a fantastic job keeping the sidewalk and roads looking great! I thanked him for what he did because we truly need people like him in this world and especially this city. Richard was kind and warm, genuine and very open. You could also tell he really appreciated the thanks as he mentioned not many people acknowledge how important it is to do this. Well, I do and want to be sure to let you know I not only appreciate the work you all are doing, I appreciate the people you choose to employ. Richard is a fantastic asset to your team, works hard and takes pride in what he does. Thank you all for what you do, truly. Looking forward to visiting Detroit again soon!”
ERICA B. (August 15, 2023)
““As tourists from Minneapolis, we were delighted to meet and talk with Thomas Sims on Friday 9/8/23. He cheerfully pointed us to the best places to eat (PARC was awesome), and let us know all about the weekend’s events. He refused a tip. We had a wonderful time in Detroit, and Thomas is a great ambassador for the city.”
TRACY I. (September 12, 2023)
94,680 HOURS WORKED
4,814 GRAFFITI MARKINGS REMOVED
62,224 DOWNTOWN PEDESTRIANS ASSISTED
BIZ AMBASSADOR HIGHLIGHTS
730.8 TONS
OF TRASH COLLECTED
“My name is Veronica and I spend a lot of time running in Robert C Valde Park/ the Dequindre Cut. I absolutely love running in this area with the beautiful clean scenery and free parking. All of the ambassadors were super friendly, especially Darrell Wright. He was always very friendly and welcoming. I love running in downtown Detroit and I will continue to do so.”
VERONICA B. (September 7, 2023)
Scan to watch Ambassador highlight videos.
Downtown Detroit Datascape
Perceptions Survey
The Downtown Detroit Perceptions Survey is conducted every two years to shape and inform the future initiatives and strategies of the BIZ. Input is requested from both Detroit residents and people who work and visit Detroit. The responses received is used to guide the work of the BIZ with the overall goal of driving positive change and moving our community forward.
DETROITERS
The “Detroiter Profile” group are Detroit residents who received an exclusive mailing asking that they complete the Downtown Detroit Perceptions Survey. The mailings were selected at random, and the results are weighted to align more accurately with the demographics of Detroit residents overall.
THE TALLY
Data marked as “The Tally” indicates results from a survey invitation that was available more widely from sources such as email solicitation, Facebook and radio advertisement, and accessible to both Detroit residents and non-Detroit residents. The results include all results without weighting.
Overall attitudes toward Downtown Detroit
Have you interacted with the Ambassadors?
Are you familiar with the BIZ?
from 2022 to 2024
Are you familiar with the Ambassadors?
from 2022 to 2024
Are BIZ services important?
The sidewalks are clean and free from litter and debris
I feel welcome when visiting or working Downtown
Very likely or somewhat likely to utilize BIZ Ambassadors in the future
13% from 2022 to 2024
Source: 2024 Downtown Detroit Perceptions Survey
The Downtown Detroit Business Improvement Zone (BIZ) is a public organization dedicated to enhancing the attractiveness and overall appeal of Downtown Detroit. It is an assessment district authorized by a 2014 vote of property owners. The BIZ is led by a volunteer Board of Directors who represent the community of dedicated property owners. The BIZ Board contracts with the Downtown Detroit Partnership to manage its day-to-day operations.
