Colorado Dream House Team Marketing Brochure
The Colorado Dream House team has one of the most comprehensive local, national and international marketing strategies around. Please take a few minutes to learn more about what the Colorado Dream House team does differently. We guarantee that we will sell your home when others can not!
Gary K. Lohrman, GRI, CRS
Dan Polimino
Owner/Broker Associate
Owner/Broker Associate
6300 S. Syracuse Way Centennial CO, 80111
6300 S. Syracuse Way Centennial CO, 80111
Cell: (303) 829-5900 Office: (720) 889-6491
Cell: (303) 522-1161 Office: (720) 889-6491
ColoradoDreamHouse.com
High Resolution Photography Every property has a story that will continue on with the next owners. Spotlight Photography spares no expense to make sure they capture the special attributes of your home and how it fits within the community. Our goal is for potential buyers to imagine themselves creating memories in your home. These high resolution photos are just the beginning in designing beautiful presentations for both on and offline materials.
Video Tour Did you know that 55% of all online traffic is video? Naturally our next step is to create a video tour of your property. We then place your video on over 30 sites including Realtor.com, Metacafe, WelcomeMat, and YouTube. Each video will be directly linked to your property for tracking purposes.
Customized Brochure and Flyers Each and every property receives it’s very own customized promotional flyer and brochure. Our in-house copywriter is the best in the business and is known for his smooth, clean and crisp writing style. Your customized content, combined with the high resolution photography will make your property rise above the competition!
Property Signage and Mobile Marketing Now that we have the Customized brochures made, we will have a professional crew install a “For Sale” sign in front of your property with a brochure box. Your property will also be assigned a unique property code that allows any smart phone user instant access to all of the MLS information on your property on-the-go.
Welcome to your Personal Website! We’ve talked a little bit about marketing already, but your property will receive even more with it’s very own website! Your customized website is really where the entire marketing plan comes together.
25+ High Resolution Photographs Map and Driving Directions Download Brochure Here Unique Content for SEO Purposes
Press Play here for your Video Tour
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Email Marketing & Monthly Newsletters The Colorado Dream House Team uses Email marketing to extend the overall reach of your property around the entire world. We have established connections in every major market from New York to Tokyo. This ensures your property is seen nationwide and globally as well. Our database of over 80,000 Realtors will receive a customized email showcasing your property and will be included in one of our monthly newsletters which will go out to our sphere of 3,500 local residents. The best thing about email marketing is that it can be tracked 100% of the time to ensure we gain the exposure that your home deserves!
Listing Syndication When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary exclusive ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
Lead Generation
Blogs
Your personalized page will have a hidden lead generation system embedded within you site. We do our absolute best to attract the right buyer and collect as much information as possible. Keep in mind, everything we do is to find you a buyer!
Real Estate blogs are an important tool to reach potential buyers. We will feature your property on more than 100 real estate related blog sites which are interactive, allowing visitors to leave comments and share the info through social networks. We view blogging as another form of social marketing and utilize sites such as Facebook, Real Town, Google, Yahoo, Active Rain, Plaxo and the DuPont Registry to name a few.
Social Facebook, Tumblr, Pintrest and Twitter aren’t just social networks. The Colorado Dream House team has been using these venues to reach potential clients for years. Check out our networks and join us as we continue to expand our reach!
SEO: Search Engine Optimization As soon as the site is live, Google and other search engines will begin indexing your website for content and photos. We make sure we take the extra steps necessary to allow searchers instant access to the info on your property through organic search.
ColoradoDreamHouse.com
Enhanced Marketing Options Paid Advertising - Google, Bing, etc. * Through Paid Search Advertising we can advertise your listing immediately to millions of buyers across the US. Through campaign settings we can look for buyers by geography down to only a few miles of your property. This allows us to reach a very targeted population, such as a buyer searching in a specific neighborhood or city. Adwords is highly quantifiable and cost effective method of advertising your property.
Paid Advertising - Trulia, Zillow, etc. * Trulia and Zillow are both pretty big names in the Real Estate industry and we are not afraid to piggy back off their websites exposure. Through Pro memberships we can advertise your home as a featured listing which will appear at the top of the search results page. With over 40 million visitors each month between the two sites, your property will be shown 100s of times over the course of the month, 24 hours a day, 365 days a year!
Print Advertising* Print Advertising is still very effective today! Whether we are sending a direct mail piece to potential buyers in a specific area or creating a full page spread in the Luxury Homes by Keller Williams magazine, you can rest assured that we have you covered. The Colorado Dream House team has worked with multiple magazines over the years and has the marketing insight to make your property stand out above the competition. Ask us today about posting your property in: - Luxury Homes by Keller Williams - Mailed directly to 50,000 recipients and emailed to over 510,000 for an overall reach of 560,000! - The Villager Advertising - Unique Homes - Dupont Registry - 5280 Magazine
Online Tracking Online tracking is very important when you market any product or service online. Through Google Analytics we can show you how people have found your website, the average amount of time spent on your site and how many unique visitors looked at your site. This allows us to track our progress and formulate plans to improve your overall return on investment. Disclaimers: *Items may incur a $5000-$10,000 up front cost/per six months **Marketing may include all or some of the above.
ColoradoDreamHouse.com