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1604575 – TATE MODERN [80%] Clear and logical I have marked your work and would ask that you read through my structure making comments carefully;; I would like to highlight a number of key points. reference to the key First, thank you for following the assessment guidelines to closely! auditing sections and As a result, this report clearly addresses most (not all!) of the thematics outlined in the requirements of the assessment. You provide a helpful overview assessment brief of the visitor experience at the Tate – although some additional Appropriate use and reference to sector practice could have been included at this point. application of tools and You then proceed to consider the factors influencing the galleries techniques used to sector – some good points raised here but again be explicit in terms measure and improve of what it means for the experience. This then enables you to reflect service quality on this in the respective VAQAS sections. TripAdvisor section Ability to convey results included with clear consideration to positive and negative comments. of fieldwork accurately The only evident bit missing at the beginning is the Webqual analysis and succinctly using linked to the website. appropriate formats Evidence of engagement The VAQAS audit itself has been completed and the required graph with the academic elements have been included and presented consistently literature and use of throughout. Supporting discussion is clear and concise and I like the accurate referencing way that you have attempted to highlight best practice in boxes. This works but I would have really liked to have seen additional reference conventions to the literature throughout to really highlight the areas of best practice and how this links to the experience. You have also included the respective satisfaction scores for each section. For the higher grade, you could have compared scores between different areas in the gallery (as advised during the module) to really highlight potential inconsistencies in the quality of experience. Your final recommendations section could have been structured around the VAQAS sections more clearly but nonetheless the key themes are bought together. Again here, some additional reference to the literature could have been included to reinforce the experiential elements you have seen. You have worked through the requirements of the brief and delivered accordingly. You demonstrate an appreciation of underpinning service principles but going forward the higher grade is linked to critically so really engage with the literature. Overall though a very good piece of work – well done!