Heady Times Winter 2016 by Draught Lines

Winter 2016 | V.87

THE

ORIGLIO BEVERAGE

HOT ARE GETTING

HOTTER

Retail Edge Seasonals The Beer Guy New Products Programs R I C K C H A P M A N O F C O R O N A D O B R E W I N G C O. | W I N T E R S E L E C T I O N S | A L L A B O U T T H E S T O U T

Letter toTHE TRADE The Year Ahead: Predictions for 2016

S WE CLOSE THE BOOK ON 2015, YOU HAVE to admit, it was an interesting year in beer. The total number of U.S. breweries hit an all time high. There are now more than 4,144 breweries in the country, topping the historic high of 4,131 breweries in 1873. Breweries merged and others sold stakes to larger companies and private equity firms. Consumers and industry analysts took to social media to ponder what would become of industry stalwarts such as Lagunitas, Firestone Walker and Dogfish Head, which forged relationships with larger entities. Having spoken to the likes of Tony Magee (Lagunitas) and Sam Calagione (Dogfish), I can tell you with certainty that they remain dedicated to producing the best quality and most interesting beers humanly possible. It was a summer of hard root beer and shandies for sure, and the fall saw a renewed interest in Oktoberfest lagers. IPAs continue to be the best-selling style for independent breweries, but a few brewers seem to be pivoting their attention towards – of all things – lagers. That brings us to 2016. I’ve compiled a list of five immerging trends as predicted by beer bloggers, industry analysts and local beer folk. Here they are in no particular order… •G et ready for nitro beers. Sam Adams and Guinness are rolling out new beers and they are not all stouts. • I PAs will become less bitter as aroma and flavor trump massive bitterness. Check out Heavy Seas Double Cannon and Sierra Nevada Beer Camp Tropical IPA.

In This ISSUE Cover Story �� 1 Brewer Highlight �� 2 McLaughlin’s Beverage �� 3 Redstone American Grill �� 4 New Products �� 5 Seasonal Selections �� 9 Available Year-Round Perfect for the Season �� 18 Programs �� 18

•C risp, refreshing pilsners, which are difficult to brew since there is no place for off-flavors to hide, will come out of the shadows cast by thousands of ales. Great Lakes Turntable Pils is a great example.

Retail Edge �� 24

• L esser known German beer styles will become more prevalent. Look for lemony, slightly acidic, Berliner weisses and salty/sour goses. Sierra Nevada Otra Vez is a gose, so that style is on point.

The Beer Guy �� 25

•C reamy stouts flavored with chocolate, coffee, chai tea and peanut butter will continue to attract new fans. Dock Street Sexy Beast, Lagunitas Cappuccino Stout and Weyerbacher Sunday Morning Stout are a few to consider. So there you have it, five predictions for the New Year. It will be interesting to watch the year unfold and see if any other trends actually take hold. Like many of you, I am a fan of beer. I look forward to trying new beers and enjoying my stand-bys, which never disappoint me. That’s a big part of why our industry is so much fun. We are blessed to be living through a golden age of beer that shows no sign of tarnishing anytime soon. As always, thank you for your business and allowing us to be your partner in beer. May 2016 be your best year yet!

Sincerely,

Dominic Origlio President

Heady Times is published five times a year, courtesy of Origlio Beverage.

CoverSTORY The Hot are Getting Hotter Authentic Mexican imports are the only beers with sales trends that rival the craft beer category and Constellation Brands are among the top sellers.

Y NOW YOU KNOW THAT MEXICAN BRANDS ARE THE DRIVING force behind the ongoing success of the imported beer category. But did you know that Constellation has five brands among the top 20 best-selling imports sold in the United States? Corona Extra, Modelo Especial, Corona Light, Pacifico and Negra Modelo are all part of Constellation’s portfolio. In addition to their status as best-sellers, Modelo Especial and Corona Extra are the number one and two leading growth brands in the country. Corona Extra alone accounts for 25% of the import beer market and so it is not surprising that it is the best-selling imported beer in the United States. The newly designed Corona Extra can is one reason for that brand’s growth. The package represented more than 40% of Corona’s volume growth in 2015. Modelo Especial, up 18% this year, is growing in all 50 states. Consumers purchased more than 60 million cases in 2014 and its market share has doubled in just five years. Its growth isn’t expected to slow down anytime soon. Constellation sees a huge opportunity for the brand to grow beyond its loyal base of Hispanic fans. Their research revealed that 86% of general market male beer drinkers are aware of this iconic brand, but only 40% have ever actually tasted it. To capitalize on this fact, Constellation will hit the air waves in 2016 with television ads aimed at English speaking consumers. The campaign, called Discover the Especial, focuses on educating general market consumers about the brand’s heritage and full flavor taste. Corona Light continues to garner its share of devotees as well. Last year the beer was available on tap for the first time. Corona Light connects with both male and female consumers and it contains only 99 calories. The brand’s latest advertising will tout Corona Light’s flavor versus other light beers. Rounding out this group of best-sellers are Pacifico and Negra Modelo. Pacifico remains a strong discovery brand on the East Coast as the bulk of its national sales come from the western United States where it is popular among surfers. And Negra Modelo continues to show great momentum – its sales have increased by nearly 11%, but more interesting than its sales trends is the niche this beer has carved out for itself. Negra Modelo’s unique flavor makes it great for pairing with food which makes it very attractive to anyone who considers themselves a foodie. One industry analysist remarked that the brand sits at the “intersection of imports and craft.” No wonder it is the #13 Import Growth Brand. The Constellation Brands have an extraordinary growth story and many industry professionals don’t doubt that Constellation will continue to grow share in the United States. But one person is absolutely convinced that Constellation will see impressive sales trends for many years to come. Rob Sands, the President and CEO of Constellation Brands – a guy who puts his money where his mouth is, made a bold prediction back in February while speaking to Wall Street stock analysts during a routine earnings call. Said Sands, “We think that doubling the business over the next ten years is certainly a doable number based on what we think is going to happen in the beer market and in particular how imports are going to continue to grow.” www.origlio.com HeadyTimes v.87

BrewerHIGHLIGHT Rick Chapman Coronado Brewing Co.

ROTHERS RON AND RICK CHAPMAN opened a beach town brewpub in their hometown of Coronado, California in the mid-90s when the state was home to only a few breweries. Their dream was to offer exceptionally balanced beer, that’s authentically inspired by their West Coast roots. Coronado Brewing Co. helped build the West Coast landscape for craft beer, developing flavor profiles for their abundantly hoppy ales that breweries nationwide look to replicate. In 2014, the brewery received the prestigious and highly coveted industry awards for Champion Mid-size Brewery and Champion Brewmaster at the World Beer Cup in Denver, beating out thousands of breweries from around the globe. With all of the kudos bestowed upon Coronado, which will celebrate 20 years of brewing this year, the passion to brew exceptional beer with an undeniable coastal vibe is just as strong as it was in 1996. “After winning the awards, we now hold ourselves at a higher standard,” says co-owner Rick Chapman. “Our growth has escalated, so we have embarked on a multi-million dollar expansion to keep up with standards and capacity. We’ve added four new 240-barrel tanks, more silos and purchased an additional building to create a larger production facility.” Outside of the increased capacity will be the introduction of cans to Coronado’s lineup in 2016, and a new year-round IPA called Stingray will launch globally in January. [Product description on page 7.] “This is the first time we have expanded our year-round portfolio since 2012 and we’re stoked about the beer,” says Chapman. “We’ve launched small batches in California to stellar reviews and sales. We are also adding a pale ale called Easy Up to our new can lineup in April. And we will be introducing two new seasonal beers in 2016 – Berry the Hatchet in May and Pierless Imperial Brown Ale in November.” In addition to the expansion, cans and new beers, the brewery’s logo and packaging have been redesigned. “As we have grown, we recognize that we need a more focused and consistent brand foundation,” says Chapman. “The packaging design for the launch of our new cans offered a great opportunity to dive deeper into our coastal story.” The brewery’s new tagline, “Stay Coastal” is a reminder to, “Live it! Embrace the relaxed state of mind,” says Chapman. “I think it resonates with both San Diego locals and fans worldwide.” Although their beers are available in 18 states and 11 countries worldwide, Chapman says that Philadelphia was their first East Coast 2

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market. “We launched in Philly a decade ago because of its vibrant craft beer scene. Philly’s pioneering bars and craft beer drinkers are very astute. They continue to set the bar for the craft beer scene, globally.” Coronado has been extremely successful in achieving their goals, but the California-based brewery has had to deal with the drought that has affected the entire state, making the brewing process a bit more challenging. “Being that we live in a coastal desert, we have always been conscience of, and conservative with, our water use,” says Chapman. “Our water use per barrel is one of the lowest in the industry and we continue to innovate and conserve. We recently invested in equipment to help with our cleaning systems and we reuse as much water as possible.”

Off-PremiseSPOTLIGHT McLaughlin’s Beverage

OBERT AND BECKY MCLAUGHLIN PURCHASED NORWOOD Beverage in 2003 when it was just a tiny shop in Norwood, PA. To reflect the Irish family pride and history of the McLaughlin clan, and to establish that it is now a family-owned business, they changed the name to McLaughlin’s Beverage. Just last year, the store was moved to a larger location at the MacDade Mall. Robert McLaughlin, Senior Vice President of a local banking institution, leaves the day-to-day management of the beer distributor to those he trusts the most. His father, “Big Bob” McLaughlin, worked in the grocery industry before he began helping his son at the distributor. Although retired, most mornings he is at the store, selling beer and greeting customers. “This place really keeps the family together,” Big Bob says. “Everyone who works here is a family member or a close family friend.” The General Manager of the new location is Robert’s sister, Michele McLaughlin, who has helped the business become what it is today.

“Big Bob” and Michele McLaughlin of McLaughlin’s Beverage

“We knew that we couldn’t grow any further at the Norwood location, so we made the decision to invest in the future,” says Michele. “The new space is only a few miles from the original, but it now resides in a shopping center off of busy MacDade Boulevard, making it easily accessible for shoppers and passersby alike. “It’s well lit, clean and organized, with an open floor plan that makes for a pleasant shopping experience,” says Michele. “You can tell it has a woman’s touch. Customers are able to easily browse and shop all of our displays and beer selections. We stock up for holidays and still have room to build elaborate displays. And, because we now buy our beer in larger quantities, we are able to pass our savings on to the customers.” The ample space has also allowed the McLaughlin’s to triple their craft selection. “With the craft beer industry continuing to explode, we are set up to grow with the breweries. We want to stand out as a distributor that caters to the craft-focused audience,” she says. The McLaughlin’s have separated themselves from other beer distributors with a couple additions including a brand new 12-door cold box. “We decided to do our research and go big with an energy efficient cold box that regulates the temperature of the products. This is a top-of-the-line model that people can peruse from the outside or walk in,” says Big Bob. The store also boasts a sampling station, with three taps to offer customers the opportunity to try new beers. The taps are also useful for brewery events held at the store throughout the year. In addition to space and a few “extras,” the McLaughlin’s pride themselves on offering their customers conveniences they may not receive elsewhere. “Curbside pickup is truly valued by our customers,” says Michele. “A bunch of our regulars and many of our customers with small children appreciate the ability to call ahead to place their order. We have it ready when they arrive. We bring the beer out to their cars and payment is handled right there, with an iPad. It’s fast and extremely simple to set up and it makes such a great impression on our customers.” The “portable” wireless checkout system is also available to customers inside the store who wish to look up beers reviews online or pay for their purchases on the spot instead of waiting in line for a register.

on Facebook to foster engagement with followers, while photos of beer displays, new arrivals and craft offerings are prominently featured on Twitter. “Social media allows us to connect with our customers on a regular basis. It’s the future of marketing and it’s important that we stay current and relevant. We are also exploring targeted email in order to share news and updates with shoppers.” Whether online or in person, the McLaughlin’s focus on connecting with their customers. “People come to the store looking for good conversation first and beer second,” says Big Bob. “We work hard to create lasting relationships to the point where we worry about our customers who have not visited in a while. We love what we do and hope that we can continue to share this business with future generations.”

McLaughlin’s Beverage is also active on social media, with a presence on Facebook and Twitter. Each month, special giveaways are offered www.origlio.com HeadyTimes v.87

On-PremiseSPOTLIGHT Redstone American Grill

FTER OBTAINING A DEGREE IN BUSINESS MANAGEMENT FROM Purdue University, Michael Musselman found out that the nine to five life he thought he wanted wasn’t going to work for him. “Behind a desk is not where I belong,” he says. “I’ve been working in the restaurant business since high school. It’s where my passion lies.” Musselman left his career in finance to work as a bar manager at Redstone American Grill in his hometown of Chicago, Illinois. His unwavering dedication to the business scored him a promotion in 2008 when he was asked to open a new location in Plymouth Meeting, PA. He relocated, and two years later was named General Manager – a position he holds to this day. Located within walking distance of the Plymouth Meeting Mall and mere miles from three hotels, Redstone hosts a mixed crowd of guests. The rugged, yet romantic atmosphere of the restaurant/bar, created with warm, muted tones, music, low lighting and dark wood accents, appeals to men and women alike, while the purposeful design of this modern hotspot was created with energy in mind. “The bar was placed in the center of the restaurant for a reason,” says Musselman. “It’s meant to be seen as soon as you walk through the door to create that sense of energy people want when they go out. Have you ever walked into a restaurant and it was silent? Who wants to be there?” “Redstone caters to all types,” Musselman continues. “It’s a great spot for families to have dinner, friends to enjoy a few drinks or couples to share a romantic night. Since I’ve worked here, I’ve witnessed 12 marriage proposals!” For those who enjoy dining or drinking outdoors, their beautiful outdoor patio welcomes guests at any time of the year thanks to a large, cozy fire pit and a scattering of heat lamps. But Musselman knows it’s not only the décor and ambiance that create a successful restaurant/bar, there must also be a variety of thoughtfully chosen food and beverage selections to ensure that each guest has a great experience. “Tastes vary widely and it’s important to make each customer feel that there is something for them,” he says. “Balance is the key to appealing to a diverse group of consumers.” To be sure he keeps the selection varied, Musselman plans out his tap list months in advance. “We offer 30 different bottle selections, and it’s important that our tap lineup is just as diverse. We only have six handles, but for good reason. This way, we go through the beer fairly quickly and our customers always receive a fresh pint. Amstel Light and Allagash White are permanent handles for us. Both beers appeal to broad audiences, while each mimics our mantra of excellent quality and great taste. And they’re sessionable – both are around 5% ABV. Our third handle is dedicated solely to Lagunitas. IPAs are so hot right now, and people go crazy for the hoppy West Coast-style beers the brewery makes. It’s great beer at a great price. We also have a rotating ‘local’ tap handle because folks in this area are really big on the local thing, and the last two taps are dedicated to seasonals or a style that fits the season.” The flavorful beers in the lineup complement Redstone’s bold American cuisine quite nicely. All the food served at the restaurant is made from scratch, using quality ingredients that encourage unique flavors and ensure a naturally delicious taste. Yelp reviewers claim their rotisserie chicken is out of this world and their fish, burgers and steaks, cooked on 4

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GM of Redstone in Plymouth Meeting, Michael Musselman (left) with bartender, Carla Castellano and Assistant Manager, Brad Owens

a wood fire grill, have tremendous flavor. However, Musselman’s not one to tell people what they should drink with their meals. “People are often told to drink a particular style of wine or beer with certain foods,” he says. “But I think we should all drink what we like, not what we’re told to.” Musselman makes sure his staff is well trained and knowledgeable about menu items and beverage offerings. “We have an intense training program here and high standards for our servers and bartenders. During our daily staff meetings, we discuss the day’s specials as well as the beers being offered on tap. We also hold pre-shift tastings where servers sample the beers and they are given a ‘beer 101’ sheet to keep in their captain’s books.” It includes tasting notes, style, style definition, ABV, price and the Beer Advocate rating for each beer being offered that day. Musselman stresses, “We constantly strive to offer our guests the very best service.” So there you have it, the consistency and quality of their service, food, and beer selection is the reason why so many people return to Redstone time and time again.

NewPRODUCTS Samuel Adams Nitro Beers To create that distinctive nitro delivery, the new Samuel Adams nitro cans contain a widget and the draught (White Ale only) should be served through a nitro faucet with the correct gas mix. Nitro beers are known for their captivating cascade and smooth creaminess, yet for many, nitro is solely linked to stout. Sam Adams experimented with all sorts of styles and discovered that nitro truly can be the missing fifth beer ingredient.

Samuel Adams Nitro White Ale White capped and lively, the frothy white head of this distinctive nitro brew softly cascades into bright gold. The first sip reveals a smooth velvety taste with a light wheat character and hints of orange, while an undercurrent of peppery spice adds a bright finish to leave you wanting another sip. Smooth, yet vibrant, the nitro adds a creaminess to the white ale’s wheat, while the spice and citrus keep it vibrant without the typical CO2. ABV: 5.5% Packages: 16 oz. nitro cans and (nitro) draught Availability: Year-round, beginning in February

Samuel Adams Nitro IPA Nitro can mute aroma and leave bitterness, particularly in IPAs. To stand up to nitro’s creaminess, heavy doses of dry hopping were used to achieve the resinous pine, spice and citrus hop character of the IPA style. Boldly bitter, yet surprisingly smooth, a cap of nitro creamy smoothness reveals a brawny hop intensity beneath it. A fortitude of hop character remains with notes of resinous pine and citrus for a flavorful, lingering finish. ABV: 7.5% Package: 16 oz. nitro cans only Availability: Year-round, beginning in February

Samuel Adams Nitro Coffee Stout The distinctive, rich and roasty coffee character of this brew comes from two carefully selected varieties: Indonesian Sumatra Mandheling and European Indian Monsoon Malabar. Deeply flavorful yet smooth, the coffee beans are steeped in cold water to create an extraction that is added to the stout. Darkly enticing, smooth, velvety cream cascades into a jet black brew, revealing a rich, robust character. The dark roasted malts create notes of bittersweet chocolate with hints of dark fruit while the Sumatran & Indian Monsoon Malabar coffees develop a deep roasty dimension. ABV: 5.8% Package: 16 oz. nitro cans only Availability: Year-round, beginning in February

Samuel Adams Rebel Grapefruit IPA Now Available in Bottles Previously available in draught only, Rebel Grapefruit IPA will be available in 12 oz. bottles this winter! This thirst-quenching IPA is brewed with real grapefruit for an added punch of citrusy goodness that amplifies the tropical fruit and citrus notes from the hops. A hint of juiciness rounds out the bitterness and brings a refreshing finish to this bold, bright beer. ABV: 6.3% Availability: Year-round, beginning in February

Samuel Adams Pack of Rebels: Cans This mix case of cans offers drinkers a taste of the Samuel Adams Rebel family. Included in the variety pack are: Rebel IPA, Rouser Double IPA, New Grapefruit IPA and New Cascade IPA. Availability: Yearround, beginning in February

Henry’s Hard Sodas Henry’s Hard Soda is deliciously refreshing and made with cane sugar. Available in Ginger Ale and Orange flavors, these taste budtempting hard sodas are quite sessionable and perfect for enjoying all year. ABV: 4.2% Packages: 12 oz. bottles and 16 oz. cans Availability: Yearround, beginning in late January

Twisted Tea Bourbon Barrel The newest offering from Twisted Tea has a refreshing, real iced tea taste with a splash of bourbon flavor. ABV: 5% Package: 12 oz. bottles only Availability: Year-round, beginning in February

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NewPRODUCTS Coney Island Hard Ginger Ale What we have behind the curtain will amaze you! Astound you! Astonish you! Hailing from deep in the ground in a far off land comes an ingredient so fragrant and so delightful that a single sip will wash away your worries like waves crashing on sunny shores. Feast your eyes on Coney Island Hard Ginger Ale, a tantalizing libation enhanced with exotic West African ginger. ABV: 5.6% Package: 12 oz. bottles only Availability: Year-round, beginning in January

Coney Island Hard Orange Cream Ale Get your tickets here! It’s a small price for a thrilling escape. Buckle up passengers, and hang on to your hats! Some rides are deceiving, but this one is all there. Coney Island Hard Orange Cream Ale is an amalgamation of orange, vanilla and spice inspired by the deliciously unexpected concoctions you only find on the boardwalk. Are you tall enough to ride? ABV: 5% Package: 12 oz. bottles only Availability: Year-round, beginning in January

Harpoon IPA and UFO White 16 oz. Cans If you can’t get enough of Harpoon IPA and UFO White in cans, you’re in luck! This winter Harpoon is rolling out 16 oz. cans of their flagship Harpoon IPA (in sharp NEW packaging) and UFO White! Availability: Year-round, beginning in January

Harpoon Hoppy Adventure Double IPA Harpoon Hoppy Adventure is a double IPA with a pronounced citrus and tropical fruit aroma. Golden pale with a slight haze, it has a subtly sweet character from the malt profile and a crisp, hoppy finish. ABV: 7.8% Package: Draught only Availability: Now, year-round

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Woodchuck Day Chaser Day Chaser celebrates those adventure seekers who never let a minute slip by. This sessionable cider combines bitter and sweet apples to deliver a semi-dry cider that’s not too sweet and leaves you thirsty for another. Get the most out of every day and reward yourself as you welcome in the night. ABV: 5.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Yearround, beginning in March

Mike’s Hard Peach Lemonade Previously a seasonal, Mike’s Hard Peach Lemonade will be available year-round beginning this spring! This flavorful FMB has an aroma of ripe peaches with a slight tropical note. Intense peach notes give way to a tangy lemonade finish. ABV: 5% Package: 11.2 oz. bottles only Availability: Year-round, beginning in March

Mike’s Hard Black Cherry 12 oz. Cans Already available in 11.2 oz. bottles, this spring Mike’s Hard Black Cherry will also be available in 12 oz. can fridge packs! Mike’s Hard Black Cherry Lemonade starts out tart, yet sweet, with notes of cherry and a hint of grape. It finishes clean and refreshing. ABV: 5% Availability: Year-round, beginning in March

Mike’s HARDER 23.5 oz. Cans Mike’s HARDER Lemonade and Mike’s HARDER Cranberry Lemonade will both be available in single serve, 23.5 oz. cans beginning this spring! ABV: 8% Availability: Yearround, beginning in March

NewPRODUCTS Sierra Nevada Otra Vez Gose-Style Ale

Green Flash Tangerine Soul Style IPA

Introducing an all-new, year-round beer for 2016, Otra Vez Gose-Style Ale is brewed to be the ultimate session beer. It is light-bodied, tangy and complex. In California where temperatures often top triple digits, perfecting the warm weather beer is a priority. Sierra happened upon a sweet-tangy blend of native-grown prickly pear cactus and grapefruit, combined with the zing of a traditional gose for a vicious but delicious twist on the stodgy session sippers. ABV: 4.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Year-round, beginning in January

Enjoy a So Cal summer year-round with Tangerine Soul Style IPA. This delectable brew is a one-way ticket to taste bud paradise. Relax and take in the brilliant, golden color and fresh aroma of effervescent tangerine. Tangerine zest carries throughout, accented by bright, floral, tropical flavors and a juicy finish. Brewed with American malts and a blend of Citra and Cascade hops, this is a beautiful brew to behold. ABV: 6.5% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in January

Firestone Walker Nitro Merlin Milk Stout A unique spin on Velvet Merlin, this beer features the addition of lactose (milk sugar) and a dose of nitrogen to add a creamy, soft texture and subtle sweetness to the brewery’s original oatmeal stout. Dark chocolate and espresso are transformed into ribbons of French silk chocolate and mocha latte richness. All of this results in one palatable beer. ABV: 5.5% Package: Draught (nitro) only Availability: Year-round, beginning in January

Firestone Walker Luponic Distortion The flavor profile of Firestone Walker’s new year-round brew, Luponic Distortion, changes every 90 days! Each beer is not only made with experimental hops, but with varying levels of hops to create a different beer each time. Luponic Distortion is what happens when you let a former hop chemist/master brewer riff and jam to his hoppy experimental delight. Brewmaster Matt Brynildson’s revolving series of beers explores the limits of pure unadulterated hops. ABV: 5.9% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Year-round rotator beginning in March

Coronado Stingray IPA Named after a serene Coronado shoreline where locals soak up sun and suds, this easy-drinking IPA will transport you to a tropical paradise the moment it hits your lips. Citra, Mosaic, Simcoe and Southern Cross hops provide flavors and aromas of tropical fruits and sun-kissed citrus with soft accents of nectarine and peach. ABV: 7.9% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in January

Green Flash Passion Fruit Kicker Get amped on Passion Fruit Kicker! This jaw-dropping, mouth-watering, smooth brew has a sweet, tart, fruity flavor. Passion fruit tea and passion fruit juice are layered with wheat malt and 2-row malted barley to bring you this exhilarating crowd pleaser. Your palate will do a 360 for more of this luscious wheat ale. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in January

Green Flash Cosmic Ristretto Live long and drink Cosmic Ristretto. This highly revered brew will go down in history as one of the first graduates of Green Flash’s Genius Lab program into the brewery’s front line. Marvel at its rich black appearance with bruleed edges and mocha-colored beer foam. Savor its smooth, espresso flavor and breathe in its chocolate, coffee and sweet malt aromas. Don’t fight its gravitational pull. This bold, complex, java-centric Baltic porter with espresso is irresistible. Houston, we have a problem, my glass is empty. ABV: 8.2% Packages: 22 oz. bottles and draught Availability: Year-round, beginning in February

New Spring House Cans This winter, three of our favorite Spring House brews will be available year-round in 12 oz. can 12 packs in addition to draught – Big Gruesome Chocolate Peanut Butter Stout, The Astounding She-Monster Mango IPA and Lexicon Devil Grapefruit Pale Ale. The new can package will replace the 22 oz. bottles. Availability: Year-round, beginning in February www.origlio.com HeadyTimes v.87

NewPRODUCTS Shipyard Smashed Blueberry Previously a seasonal beer, Shipyard Smashed Blueberry will be available year-round, beginning this winter! A hybrid between a porter and a Scotch ale, Smashed Blueberry has a rich mouth feel and a body of complex intensity. Up front, there are notes of coffee and chocolate, beautifully accentuated by the aroma of blueberries. The finish features a delicate balance of sweet fruit and dry hops. To fully experience all the flavors, this beer is best enjoyed at 55 degrees Fahrenheit. ABV: 9% Packages: 12 oz. bottles and draught Availability: Yearround, beginning in January

Evil Genius This One Time, At Band Camp – Experimental Double IPA This One Time at Band Camp is Evil Genius’ new year-round double IPA with a twist – the same blend of hops is never used twice! They start with a classic American DIPA recipe, then cut back on the bittering hops by adding over 75% of the hops post fermentation. This method helps retain their juicy, resinous, aromatic qualities, allowing the differences in the hop varieties to really stand out. Each time it is brewed, the beer will be dry hopped with a different blend of hops – sometimes with classic American hops, sometimes with rare and expensive New Zealand or Australian hops, and sometimes with exciting, brand new varieties. ABV: 8.5% Packages: 12 oz. bottles and draught Availability: Year-round rotator beginning in February

Heavy Seas Double Cannon Previously a seasonal brew, Double Cannon will be available year-round in 2016! Hop aromas blast out of this flavor explosion. Massively dry-hopped, but with a balanced malt sweetness, this irresistible force showcases the power of bringing in the extra artillery. Hop cubed… then squared, Double Cannon is hopped to the sixth! The same malt recipe proportions used to create Loose Cannon were used to make Double Cannon and the late addition whirlpool, hopback and dry-hopping processes that make Loose Cannon such a flavorful IPA were employed. This beer captures the beautiful balance of Loose Cannon, with double the firepower. ABV: 9.5% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in January 8

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Lindemans Oude Kriek Cuvée René Whole cherries (including pits) are added to a batch of young lambic in a foudre (an oak vessel of over 2,000 gallons) to create this ultra-traditional sour lambic ale. The natural sugars in the cherries set off a long second fermentation, and after six months the flavors have evolved and melded in magical ways. After racking and filling bottles, Lindemans Oude Kriek gains natural, soft carbonation as the yeast produces CO2 in the corked bottle. The beer can age in a cool cellar for many years. Oude Kriek Cuvée René shows a hazy ruby red robe with a delicate pinkish head. Beyond the rich bouquet of fresh whole cherries lies brettanomyces – defined earthy, wild aromas. As the first sip opens up on the palate, the acidic, brisk sweetness of the cherries unfolds into a medley of flavors and textures: tart sourness from lambic fermentation; notes of lemon peel & sherry from the cherry skins and a finish of cherry blossoms. The body is medium/full, leading to a satisfying, hearty mouth feel. ABV: 7% Package: 750 ml bottles only Availability: Year-round, beginning in February

A New Look for PALM There are so many reasons to rediscover PALM in 2016 as the New Year brings a number of exciting, new updates for the brand! The style of the beer is now clarified as ‘Belgium’s Session Ale’ which clearly describes how PALM offers the best of both worlds – A Belgian amber ale with a pleasing flavor, yet lightbodied, refreshing and a great complement to food. Reflecting its approachable but premium stature, the carton and bottle graphics have evolved for a cleaner, more elegant look. Finally, the 6 pack carrier has been changed from the traditional European closed box to the open basket carrier to suit today’s consumer who wants to read about the product, as back label copy can easily be seen without taking the bottles out of the six pack. These holders are great for retailers who offer a “mix of six”. Availability: February

SeasonalSELECTIONS When Demand Exceeds Supply Many of our craft seasonal and specialty releases are available in limited or extremely limited quantities. Breweries only produce a certain amount of their specialty beers and Origlio does all they can to get as much product as possible. In addition, this publication is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Origlio Sales Representative to discuss a similar option. Origlio also sends out an email blast weekly to inform customers of seasonal offerings that are widely available to you, immediately. If you are interested in receiving the weekly email blast, please send your email address to socialmedia@origlio.com.

Samuel Adams Crystal Pale Ale This crisp, bright and bold pale ale is named after Crystal hops grown in Oregon, which give the beer its distinctive American hop character. ABV: 5.3% Package: 12 oz. bottles only Availability: January

Samuel Adams Cold Snap Stirring from the haze of winter, this refreshing unfiltered white ale awakens its smooth wheat with the bright snap of spring spices. From the subtle sweetness of orange peel and plum to the peppery bite of fresh ground coriander, the blend of spices creates just the right refreshing kick to signal that spring is on its way. This beer is the perfect transition from the spicy beers of winter to the light, crisp beers of summer. ABV: 5.3% Packages: 12 oz. bottles and draught Availability: January

Blue Moon First Peach Ale

Samuel Adams Cabin Pack

Because of the popularity of this seasonal during its launch in 2015, Blue Moon First Peach Ale is making a comeback in 2016! It will lead the way for the 2016 Blue Moon seasonal beers. First Peach Ale has a clear deep amber color with an off-white head. It has a notable peach taste with a light caramel-malt sweetness and mild tartness. This beer pairs well with fruit salad and peach & vanilla desserts. ABV: 5.6% Packages: 12 oz. bottles and draught (also available in the Spring Sampler) Availability: January

Offer drinkers seasonal variety with six Samuel Adams beers, perfect for the spring: Boston Lager, a full-flavored brew with a balance of malty sweetness contrasted by hop spiciness and a smooth finish; Cold Snap, a crisp and refreshing white ale with a blend of wheat, smooth maltiness and hint of spring spices; Escape Route, a combination of the subtle fruit notes of an ale with the smooth crispness of a lager; Noble Pils, a crisp golden lager, full of character, it’s made with all 5 Noble hops for a layered fresh and citrusy flavor; NEW Session Ale (only available in the variety pack), a down-to-earth ale that celebrates the floral, bitter and slightly spicy character of Tettnanger hops, along with more earthy notes from East Kent Goldings and NEW Scotch Ale (Voter’s Choice, only available in the variety pack), a full-bodied, malty ale with roasted and chocolate malt notes and a subtle smoky flavor, followed by a lingering, sweet finish with distinct coffee flavors. Availability: January

Blue Moon Brewmaster’s Spring Seasonal Sampler When the sun rises higher in the sky and the ground begins to thaw, we all look forward to the tastes of spring. Inside the Blue Moon Sampler, you’ll find: Blue Moon First Peach Ale, a Belgianinspired brown ale with flavors of peach and coriander, perfect to enjoy during the transition from winter to spring; limited-release Vanilla Wheat Ale, brewed with vanilla, wheat and a hint of orange peel for a slightly sweet vanilla-wafer taste; Cinnamon Horchata Ale, made with long-grain rice and a touch of cinnamon for a hint of spice & a creamy finish and Belgian White Belgian-Style Wheat Ale, brewed with coriander and Valencia orange peel for a subtle sweetness, then balanced with oats and wheat for a smooth finish. Availability: January

Samuel Adams Double Bock Samuel Adams Double Bock is brewed with a half-pound of malt in each bottle, almost enough for a loaf of bread. The strong malt and caramel character creates a rich, full-bodied lager with a deep mahogany color and velvety smooth flavor. ABV: 9.5% Packages: 22 oz. bottles and draught Availability: Limited quantities in February www.origlio.com HeadyTimes v.87

SeasonalSELECTIONS Traveler Springtime Variety Pack Traveler’s spring seasonal mix pack includes: Curious Traveler, an American craft wheat ale brewed with real lemon and a touch of lime to bring out a bright, juicy citrus aroma and flavor; Illusive Traveler, a deceptively delicious wheat beer made with real grapefruit and Aloha Traveler, a wheat ale made with real pineapple for a refreshingly vibrant drinking experience. Availability: January

Limited Edition Guinness Gilroy Collectible Cans The legendary Guinness Draught Stout will be available in limited edition, collectible Gilroy cans this winter! The special cans celebrate the famed Guinness campaigns of the 1930s, 40s and 50s by artist John Gilroy. Package: 14.9 oz. cans only Availability: February

Mike’s HARDER Tiger’s Blood Twisted Tea Party Pack The new Twisted Tea Party Pack will replace the Twisted Tea Mixed Up Pack. Perfect for all Twisted Tea drinking occasions like BBQs, Tailgates and NASCAR, the Party Pack includes the perfect mix of flavors in 12 oz. cans: Twisted Tea Original, Half & Half, Bourbon Barrel and Raspberry. Availability: February

Coney Island Spring Variety Pack Coney Island’s spring variety pack includes: Coney Island Hard Root Beer, a new twist on an old favorite this root beer includes hints of vanilla, licorice and birch that will bring you back to the boardwalk; 1609 Amber Ale, a bold amber ale with a maltforward, slightly nutty character and a strong citrus hop nose; Overpass IPA, a deep golden, richly aromatic IPA with a fresh bitterness that is enhanced with big, juicy, citrus and tropical hop aromas and Mermaid Pilsner, a light-bodied, crisp, nicely hopped lager with a heavy-handed addition of rye malt that adds a mild spiciness, which is balanced by a light, fruity, floral hop aroma. Availability: January

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Tiger’s Blood is a unique and flavorful blend of watermelon, strawberry and pineapple with a hint of coconut, made the Mike’s way with a hint of lemon. It is well balanced with some melon in the back end and a clean, crisp finish. ABV: 8% Package: 16 oz. cans only Availability: January

Mike’s HARDER Deadpool Cans Mike’s is partnering with Fox Studios to promote the spring 2016 release of Deadpool, the highly anticipated major motion picture featuring one of Marvel’s bestselling comics of all time. The movie starring Ryan Reynolds tells the story of former Special Forces operative, Wade Wilson, who is subjected to a rogue experiment leaving him with accelerated healing powers. Armed with his new abilities and a dark, twisted sense of humor, he adopts the alter ego Deadpool and hunts down the people who nearly destroyed his life. To commemorate the release of the movie, Mike’s HARDER cans and 12-packs will be emblazoned with Deadpool graphics for a limited time this winter. Collect all 6 cans! Availability: Now!

Shiner Birthday Beer Cheers to 107 years! Shiner’s Birthday Beer this year is a traditional German-style pilsner, brewed with Czech Saaz and Hallertau hops. ABV: 5% Package: 12 oz. bottles only Availability: December

SeasonalSELECTIONS Sierra Nevada Beer Camp Tropical IPA Beer Camp is the ultimate brewing experience. Fans are invited into the brewery nearly every week to create their own beer with Sierra’s brewers – the more daring the better. Each spring, Sierra features one of their favorite collaborations from the previous year. This year’s selection features intensely aromatic hop varietals, rich with the flavors of the tropics. Citra, Mosaic and El Dorado hops are used to create bright, fruit-forward flavors of mango, papaya and bitter orange. ABV: 6.7% Packages: 12 oz. bottles and draught Availability: January

Sierra Nevada 4-Way IPA Variety Pack Sierra’s 4-Way IPA pack explores the flavor of hops with a collection of IPAs showcasing hops in a unique way. This year’s lineup features the classic Extra IPA, Torpedo; the steam-distilled hop oil IPA, Hop Hunter; the rustic rye IPA, Ruthless Rye and a brand new IPA loaded with a blend of hop varietals – both classic and cutting edge – for intense hop aroma and flavors, Five Hop IPA. Availability: January

Sierra Nevada Bigfoot Barleywine Style Ale Sierra Nevada’s classic American barleywine returns in 2016 as big and bold as ever. Bigfoot is a beast of a beer, brimming with bold, bittersweet malt flavor and heaps of whole-cone Pacific Northwest hops. First introduced in 1983, Bigfoot is a cult classic, prized by beer collectors. Drink it fresh or cellar it in a cool, dark place to taste as the flavors develop over time. ABV: 9.6% Packages: 12 oz. bottles and draught Availability: January

Woodchuck Private Reserve Cherry Private Reserve Cherry adds a tasty tart flare to Woodchuck’s barrel-aged series. The cider crafts semisweet apples with sour cherries, aged in wine oak barrels. The combination brings a sweet, tart taste with final notes of vanilla and oak. Add a little bite to your season with this truly unique and rare cider. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: January

Harpoon The Long Thaw Harpoon brewed a beer that could carry us through the January cold while hinting at warmer days ahead. With notes of orange peel and coriander, the soft mouth feel of a Belgian wit, and an intense hop profile, The Long Thaw White IPA combines the warming backbone of an IPA with citrus notes indicative of the coming spring. The white IPA style blends the spiciness of a Belgian wit and the American hop character of an IPA. ABV: 6.2% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Mid-January

UFO Big Squeeze When Harpoon ﬁrst started thinking of a UFO spring/summer seasonal, they spent days “researching” every combination of fresh fruit juice and beer they could think of, until they discovered a combination that made the decision easy. Sweet with a hint of tartness, this grapefruit shandy is perfect for all your adventures. ABV: 4.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: February

Harpoon IPA Adventure Mix Pack The IPA Adventure Mix Pack puts four great IPAs and a 20+ year journey into a single box. Whether you’re looking for the beautiful balance of a New Englandstyle IPA or a more pronounced hop flavor found in Leviathan Imperial IPA, the IPA Adventure has an IPA for you and your friends. The mix pack includes: Harpoon IPA, Leviathan Imperial IPA, The Long Thaw White IPA and – new to the pack this year – Take 5 Session IPA. Whichever type of hop experience your palate craves, this mix pack has a little something for us all. Availability: January

Woodchuck Out On A Limb Campfire Pancakes Campfire Pancakes brings you an infusion of smoked apple pomace. Topped off with a dash of Vermont maple syrup, this cider brings forward a delightfully smoky and sweet taste. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: February www.origlio.com HeadyTimes v.87 11

SeasonalSELECTIONS 21st Amendment Sneak Attack

Sly Fox Odyssey Imperial IPA

You might not expect a saison in winter, but the enemy didn’t expect Washington to cross the icy Delaware, either. Expectations be damned! 21st Amendment Brewery is sneaking up on winter with a boatload of bravado and this Belgian-style farmhouse ale. Dry-hopped with whole organic cardamom pods, Sneak Attack has an assertive spiciness that makes it the perfect complement to rich and warming foods like sausage, smoked meat and full flavored cheese. In your face, winter! ABV: 6.2% Packages: 12 oz. cans and draught Availability: January

Sly Fox Brewing Company has brewed scores of one-of-a-kind varietal pale ales and IPAs, each with their own unique personality and flavor profile. Armed with this wealth of experience, the Sly Fox brewers put their heads together and selected their favorite hops to develop this wildly popular Imperial IPA. An annual favorite among hop-heads, this delicious, bold beer is fit for epic adventures! ABV: 8.4% Packages: 12 oz. cans and draught Availability: January

21st Amendment Monk’s Blood Brewery founders Nico Freccia and Shaun O’Sullivan traveled to Belgium to develop the recipe for this special beer, visiting small, traditional breweries in the hop fields of West Flanders, not far from the famous Trappist abbey of Westvletren. Brewed with imported malts, cinnamon & vanilla and aged on dried, black mission figs with oak spirals, Monk’s Blood is designed to pair beautifully with rich stews, creamy cheeses, delicious desserts or just by itself, in a Belgian tulip glass, with a good book by the fire. Monk’s Blood pays homage to the monks of Belgium’s monasteries who have been brewing some of the world’s greatest beer for centuries. During times of fasting, the monks subsist solely on beer, which they refer to as “liquid bread”. Beer, quite literally, is in their blood. The most sublime of the monk’s premium brews is dark like blood, rich and nourishing. ABV: 8.3% Packages: 12 oz. cans and draught Availability: February

Sly Fox Seamus’ Red Ale Seamus’ Irish Red Ale combines British pale malt with Centennial and East Kent Golding hops to create a balanced session beer with a delightful hop finish. Layer it with O’Reilly’s Stout for the perfect local black & tan. ABV: 4.9% Package: Draught only Availability: February

Sly Fox Royal Weisse Cans Unfiltered and unforgettable, Sly Fox Brewing Company’s traditional hefeweizen is the real deal. This honey-colored Bavarian-style wheat beer is fruity and delightfully spiced – and available in a can in the spring months! Brewed with German pils & wheat malts and hopped with German Northern Brewer hops, this tasty beer is authentic to the style, refreshing and easy to drink. Royal Weisse is a unique offering and a regal choice to welcome spring. ABV: 5.6% Packages: 12 oz. cans and draught Availability: Cans in March, draught year-round

Great Lakes Conway’s Irish Ale

Great Lakes Fridge Filler Variety Pack

Arrestingly smooth, Conway’s Irish Ale has a rap sheet of toasty biscuit and caramel malt flavors. ABV: 6.5% Packages: 12 oz. bottles and draught Availability: January

Great Lakes new variety pack includes: Holy Moses White Ale, an intrepid crew of spices and orange peel blaze a trail to a refreshing, light-bodied landing; Lawn Seat Kolsch, a breezy jam session led by a harmonious chorus of sweet malt and spicy noble hop flavors; Steady Rollin’ Session IPA, a vibrant landscape of tropical, fruity Mosaic hop aromas & smooth sailing malt flavors and Hop By Numbers IPA, an IPA with aromatic citrus accents and strokes of pine bitterness that blend to highlight a bright amber palette. Availability: March

Great Lakes Turntable Pils The A-side? Earthy, fresh hop aromas. The B-side? A smooth, balanced malt groove. ABV: 5.3% Packages: 12 oz. bottles and draught Availability: March 12 HeadyTimes v.87 www.origlio.com

SeasonalSELECTIONS Oskar Blues Deviant Dale’s IPA Deviant Dale’s IPA was born at the crossroads, in a juke joint, as if Dale’s Pale Ale sold its soul to balance Deviant’s foreboding aromas of citrus, grapefruit rind and piney resins, its copper ball-of-fire color and inscrutable flavor-intense finish. Deviant is the Devil incarnate with untold amounts of malt and hedonistic Columbus dry-hopping. ABV: 8% Packages: New 12 oz. cans and draught Availability: January

Weyerbacher Double IPA #2 The second release in Weyerbacher’s IPA Series, Double IPA #2, features Waimea, Wai-iti and Galaxy hops. ABV: 9% Packages: 12 oz. bottles and draught Availability: Mid-January

Weyerbacher Insanity Insanity is Weyerbacher’s Blithering Idiot barleywine aged in whiskey barrels. The barrel aging imparts an additional level of complexity to an already intense malt profile by adding a combination of vanilla, oak and whiskey notes. ABV: 11.1% Packages: 12 oz. bottles and draught Availability: January

Weyerbacher Sunday Morning Stout Sunday Morning Stout is an American Imperial stout aged in bourbon barrels. This beer pours a beautiful ebony color with a large, creamy, offwhite head that lasts and lasts. The aromas of roasted coffee and bourbon awaken your senses while their flavors blend with hints of chocolate, roasted malt, vanilla and caramel. ABV: 11.3% Packages: 12 oz. bottles and draught Availability: February

Weyerbacher Blasphemy Blasphemy is Weyerbacher’s QUAD aged in bourbon barrels, which gives it gentle vanilla notes that complement rather than supersede the complex qualities that already make QUAD such an incredible beer. It is fully bottle conditioned. ABV: 11.8% Packages: 25 oz. bottles and draught Availability: March

Coronado Imperial Blue Bridge Coffee Stout Prepare to rise and grind. This Imperial coffee stout will send you across the water to a new state of java-nirvana. 2-row malt, roasted barley and Guatemalan coffee come together to celebrate the beer’s sweet chocolate and earthy flavors. ABV: 8% Packages: 22 oz. bottles and draught Availability: Limited quantities in January

Coronado Merbear A collaboration with iconic Northern California’s Bear Republic Brewing Co., this rye IPA starts with a pungent and fruity hop character from the Amarillo, Hallertau Blanc, Centennial and Equinox hops and finishes with a spicy malt caramel backbone. ABV: 7.5% Packages: 22 oz. bottles and draught Availability: Limited quantities in February

Lagunitas Cappuccino Stout Brewed with boatloads of roasted coffee in each batch for that extra krunk, this mondo coffee stout will leave you wondering whether you’re coming or going. ABV: 8.9% Packages: 22 oz. bottles and draught Availability: January

Lagunitas Undercover Investigation Shut-Down Ale This malty, rich beer with a snappy hop finish truly defies style. Imperial Mild...? Uber ESB...? We do know for sure that it is unforgiven and unrepentant. ABV: 9.75% Packages: 12 oz. bottles and draught Availability: January

Saranac S’more Porter Combing the flavors of a porter and a campfire s’more, this beer is brewed with a blend of caramel, biscuit, brown and roasted malts. The liquid is then aged with chocolate and vanilla. The result is a rich and decadent beer with the flavor of milk-chocolate, marshmallow and toasty graham cracker. ABV: 6.2% Packages: 12 oz. bottles, 32 oz. growlers and draught Availability: Now, in limited quantities www.origlio.com HeadyTimes v.87 13

SeasonalSELECTIONS Stone 20th Anniversary Encore: 12th Anniversary Bitter Chocolate Oatmeal Stout A rebrew of Stone’s 12th Anniversary beer, this is a rich oatmeal stout with deep chocolate flavors and a long-lasting bitter finish. ABV: 9.2% Packages: 22 oz. bottles and draught Availability: Limited quantities in late January

2016 Stone Imperial Russian Stout Originally introduced in 2000, this massive and intensely aromatic beer abounds with notes of chocolate, coffee, black currants, anise and roastiness. Its heavy palate is nothing to be trifled with. ABV: 10.6% Packages: 22 oz. bottles and draught Availability: Limited quantities in late March

Stone Pataskala Red IPA This very hoppy, intensely red ale was brewed at the request of Stone CEO Greg Koch and named after the town where he grew up – Pataskala, OH. ABV: 6% Packages: 12 oz. bottles and draught Availability: February

Stone / Dogfish Head / Victory Saison du BUFF This rebrew of the Dogfish Head, Victory, Stone collaboration that was introduced in 2003 is made using botanicals of parsley, sage, lemon, thyme and rosemary. ABV: 7.7% Package: 12 oz. bottles only Availability: Limited quantities in March

Stone Enjoy By 04.20.16 IPA More than a dozen hop varietals make up this devastatingly fresh double IPA. Brewed specifically NOT to last, it tastes of smooth malt up front, quickly dissipating into a massive onslaught of hops. ABV: 9.4% Packages: 12 and 22 oz. bottles and draught Availability: Limited quantities in March

Stone Enjoy After 04.20.17 Brett IPA Meant to mature, this beer is spiked at bottling with Brettanomyces, a wild yeast that, over time brings about charmingly unpredictable complexities of spice, funk, acidity and more. ABV: 7% Package: 750 ml cork and caged bottles only Availability: Extremely limited quantities in March

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Heavy Seas Deep Six Rich, malty and complex with a surprisingly dry finish, this robust English-style porter is never cloying and wonderfully drinkable. A dense tan head portends the chocolate, roasty, brownie batter flavor. Maris Otter malt, imported from the UK, imparts a deep nuttiness accentuated by a unique English yeast strain. This cheeky yeast generates subtle pear, apple and strawberry esters that gently contribute to its depth of flavor. Deep Six’s complex balance also comes from imported UK Target and Fuggle hops, contributing earthy, herbaceous, tea-like notes. The result is a hefty brew that walks the fine line between eminent drinkability and overwhelming flavor impact. ABV: 6.8% Packages: 12 oz. bottles and draught Availability: January

Heavy Seas Siren Noire Siren Noire is a velvety, rich chocolate stout. Almost three pounds of Belgian coco nibs are used per barrel. It’s aged for five weeks in bourbon barrels with vanilla beans added. A mix of dark malts gives this stout a wellrounded body that is decidedly chocolatey without being extraordinarily sweet or cloying. Brewers Gold hops contribute an earthy spiciness, with notes of black current. ABV: 9.5% Packages: 22 oz. bottles and draught Availability: Very limited quantities in January

Forgotten Boardwalk Pocket Trick The brewery’s brand new Imperial IPA has a medium body with hints of peach, mango and citrus. ABV: 8.5% Package: Draught only Availability: February

SeasonalSELECTIONS The Lost Abbey Serpent’s Stout Serpent’s Stout is one of the biggest beers The Lost Abbey makes. Visions of a perfect cup of Arabica poured by your favorite barista will awaken as you take in the aromas of dark cocoa and freshly brewed coffee. Beginning with a caramel-like sweetness, the beer evolves into a full-bodied, roasted-oak finish. A percentage of this beer is fermented in bourbon barrels, adding to the richness of the flavor profile. Serpent’s Stout creates a perfect balance of bitter and sweet with just a touch of alcohol to help keep you warm during the winter months. ABV: 11% Packages: 750 ml cork-finished bottles and draught Availability: Very limited quantities in January

The Lost Abbey Angel’s Share (Brandy Barrel-Aged)

The Lost Abbey Carnevale Ale Carnevale is a saison-style beer, made with the same yeast as Lost Abbey’s Red Barn and brewed to be light in body, but still complex. Carnevale’s flavor is generated from Brettanomyces along with Amarillo and Simcoe hops, increasing in flavor and depth as it ages. This is a perfect beer to cellar and witness how the yeast transforms the complexity and layers of taste over time. ABV: 8% Packages: 750 ml cork-finished bottles and draught Availability: Limited quantities in February

Port Brewing Hop-15 This DIPA is made with a blend of 15 different domestic and imported varieties of hops added every 15 minutes. Hop-15 is one of the most sought-after beers by hop heads everywhere. ABV: 11% Packages: 22 oz. bottles and draught Availability: March

This barrel-aged barleywine is infused with copious amounts of dark caramel malt to help emphasize the vanilla and oak flavors from the freshly-emptied brandy barrels. Brewed with German Magnum hops, Angel’s Share is an incredibly smooth, fullbodied beer layered with dark fruit and notes of oak and vanilla. ABV: 12.5% Package: Draught only Availability: Extremely limited quantities in January

The second release from The Hop Concept IPA series, this entry looks to continue to experiment in the dry hopping process, this time with Galaxy and Comet hop varietals. The Galaxy hops help bring a distinct mango character with just a hint of peach to the beer with Comet hops adding grassy notes and some citrus zest. ABV: 8% Packages: 22 oz. bottles and draught Availability: March

The Lost Abbey Track #10

Allagash St. Klippenstein

With a score of 98 on RateBeer, Track #10 is a massive celebration of flavors. It is made using a blend of bourbon barrel-aged Serpent’s Stout and barrel aged Older Viscosity with coffee from local San Diego roasters and cacao nibs added. Track #10 starts off with tons of freshly-brewed java and bittersweet dark chocolate on the nose with just a whiff of bourbon. Flavors of dark roasted espresso, creamy caramel and milk chocolate are followed by a bite from the bourbon and a smooth, sweet vanilla oak finish. ABV: 11% Packages: 375 ml cork-finished bottles and draught Availability: Limited quantities in January

At the brewery, Allagash celebrates St. Klippenstein Day to commemorate their love of free ham, pot lucks and strong stouts. In honor, they brewed this Belgian-style strong stout aged in bourbon barrels. Rich cocoa brown in color, the first sip of this beer opens with a complex chocolate and roasted aroma. Notes of vanilla, coconut and oak infuse the palate and lead to a smooth, warm finish. This full-bodied beer is brewed with an array of dark roasted malts: dark chocolate malt, roasted barley, chocolate malt and brown malt. After being hopped with Chinook and Northern Brewer, and fermented with a Trappist-style yeast for a month in stainless, the beer spends three months aging in bourbon barrels. ABV: 12.4% Packages: 750 ml bottles and draught Availability: Very limited quantities in February

Port Brewing The Hop Concept IPA: Galaxy & Comet

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SeasonalSELECTIONS Sixpoint Hi-Res Once their eyes were opened to the potential of the hop cone, the brewers at Sixpoint couldn’t be stopped. With a laser focus, they magnified the hop factor and pushed the boundaries of flavor, aroma and perception itself to create Hi-Res. Crack open this triple IPA and face the limits of your senses. It’s Mad Science. ABV: 10.5% Packages: 12 oz. sleek cans and draught Availability: January

Sixpoint Cream You started with cream in your coffee, now have coffee in your cream ale! Pour up a bright blonde coffee ale and end your day the way you started it. ABV: 7.2% Packages: 12 oz. sleek cans and draught Availability: January

Unibroue Grand Reserve 17 When a beer that is over three years old is awarded the title of “World’s Best Dark Ale” you know you have the ultimate ale for the beer enthusiast who wants to have fun cellaring and maturing flavorful beers and doing vertical tastings. Released only once a year with each bottle bearing the vintage and a unique serial number, this French oak aged, bottle refermented ale has the equivalent of eight months of oak extraction when it is released, making it an excellent treat, whether enjoyed fresh or aged. Grand Reserve 17 is wonderful with roasted venison, dark chocolate truffles or gingerbread cake. ABV: 10% Package: 750 ml bottles only Availability: Now, in very limited quantities

Abita Strawberry Harvest Lager Abita Strawberry Harvest is a lager brewed with pilsner and wheat malts and Vanguard hops. Real Louisiana strawberry juice is added after filtration, resulting in a crisp lager with a sweet strawberry flavor, aroma and haze. It is wonderful with desserts or lighter fare such as salads and pastas. ABV: 4.2% Packages: 12 oz. bottles and draught Availability: March

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Green Flash Hop Odyssey 2016 Green Flash believes in hop experimentation, constantly exploring new varietals, fresh combinations and innovative brewing methods. Their passion for hops presents infinite possibilities. Embark on an epic journey with each Hop Odyssey release – there will be three beers, each available for a limited time throughout the year.

Green Flash Pacific Gem Single Hop The first in the Hop Odyssey 2016 Series is Pacific Gem Single Hop. This singlehopped pale ale is built on an English malt base of Golden Promise, 2-row malted barley and Cara malt to allow the hop qualities to shine through. Pacific Gem’s hop intensity presents top notes of pungent pine and grapefruit rind accented by guava with a long, lingering finish. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: January

Cape May Devil’s Reach A Belgian beast, this award-winning strong ale is one of Cape May’s top-selling beers. It’s quite strong, but you would never know it at first sip. Fruity esters and a super light body make for an easy-drinking and refreshing beverage, but be careful: before you know it, Devil’s Reach has swallowed you whole. One of the brewery’s simplest beers – one hop variety is used minimally and the fermentables come primarily from one grain – its character comes from a funky Belgian yeast strain. ABV: 8.6% Package: Draught only Availability: January

Cape May Concrete Ship Roasted barley and chocolate malts meld perfectly, giving this big-bodied brew its character. Named after the sunken SS Atlantus, a retired WWI concrete ship famously visible from Cape May’s historic Sunset Beach, the brewers allowed this beer to mellow out for a bit, letting the alcohol’s heat dissipate just enough, while retaining a warming quality. ABV: 9.3% Package: Draught only Availability: January

Cape May Turtle Gut Subtle earthy funk, malty sweetness and sharp acidity combine to give Turtle Gut its distinctive profile. Made with a mixed fermentation of Brettanomyces, Lactobacillus and Saccharomces, Cape May’s aged sour release aims to please seasoned sour beer drinkers as well as newbies. ABV: 5% Package: Draught only Availability: February

SeasonalSELECTIONS Coppertail Captain Jack’s Stone Crab Stout

Evil Genius I’ll Have What She’s Having

Made with fresh Key West stone crab claws, this stout is savory, salty, rich and roasty… it’s like adding salt to chocolate. ABV: 7% Package: Draught only Availability: January

I’ll Have What She’s Having is an Imperial stout made with chocolate and hazelnut. This strong dark beer is something only Evil Genius could come up with – a rich, creamy, over-the-top stout with layered flavors of roasted barley, molasses, chocolate, caramel and hazelnut. Not too heavy on the palate, and with a surprisingly dry finish, this sturdy yet drinkable stout is perfect for the winter months. Note: Evil Genius is not responsible for any inappropriate orgasmic outbursts after drink this beer. ABV: 9.4% Packages: 12 oz. bottles and draught Availability: January

Coppertail Brew’s Banner This double IPA features Citra, Azacca, Simcoe and Chinook hops for a green, sticky, bold citrus flavor. ABV: 10.3% Package: Draught only Availability: March

Dock Street Sexy Beast Sexy Beast is a chocolate-style stout brewed with 22 pounds of fine Belgian chocolate and wine yeast. This smooth stout (new recipe) is embellished with robust red wine and bittersweet chocolate flavors that are softened with hints of cherry and oak. This beer assures us that with the right combination of ingredients, we can all feel like a Sexy Beast. ABV: 6.8% Package: Draught only Availability: February

Dock Street Spanglish Fly Originally brewed in collaboration with The Four Seasons, this bold and edgy brew balances herbs, spices, aphrodisiacs and potential hallucinogens. A biere de garde by nature, Spanglish Fly showcases fresh ginger, yarrow and the controversial wormwood. This is a complex, spicy and balanced brew. ABV: 6.75% Package: Draught only Availability: March

Shipyard Blood Orange Shipyard Blood Orange is a crisp and refreshing Belgian wheat ale with a subtle orange aroma and hints of coriander and citrus on the finish. ABV: 5.1% Package: 12 oz. bottles only Availability: February

Evil Genius The Files Are “IN” the Computer? This vanilla-infused Belgian-style dubbel ale is a complex and satisfying beer – proof that sometimes simplicity can yield fascinating results. The recipe consists of a small number of ingredients – pilsner malt, Warrior hops, Belgian candi-sugar, Abbey ale yeast and house-made vanilla extract. But, with just those few ingredients, Evil Genius created something warm and deeply-intriguing that’s dry, while still leaving an impression of sweetness, with notes of figs, dried cherries, pie crust, cola and allspice. ABV: 7.2% Package: Draught only Availability: Very limited quantities in mid-January

Evil Genius Shut Up, Meg! This Belgian-style ale is brewed with rye and a touch of winter wheat, hopped with Citra, Amarillo & Simcoe hops and fermented with Belgian saison yeast. The aroma is of dank, juicy American hops and spicy rye. The palate follows suit with notes of peach, white grape, Asian pear, black pepper and an almost savory herbaceous quality. The finish is bone dry with impressions of fresh parsley, coconut and cedar. ABV: 6% Packages: 12 oz. bottles and draught Availability: March

Peak Organic High Note Peak’s spring seasonal is a Belgian wit, brewed with sweet and bitter orange peel, coriander and copious amounts of lemongrass to provide a pleasant lemony spice to this traditional style. Perfect for the warming weather and longer days of the spring. ABV: 5.2% Packages: 12 oz. bottles and draught Availability: February www.origlio.com HeadyTimes v.87 17

Available Year-Round PERFECT FOR THE SEASON

Programs

Verdi and Sparkletini

Verdi and Sparkletini by Verdi are totally refreshing and fun! The delightfully sparkling, 100% natural way to add bubbly fun to every get-together, Verdi is the life of the party! Serve chilled to enjoy the light, refreshing taste. Everything is better with a little sparkle. ABV: 5%

Henry’s Hard Soda Launch

Sly Fox O’Reilly’s Stout O’Reilly’s Irish-style stout pours with nitrogen for a rich, creamy pint. Brewed with imported pale and roasted malts, along with flaked barley, and hopped with Cascade & Target hops, O’Reilly’s Stout is black in color, light-bodied and roasty dry. ABV: 3.6% Package: Draught only

Samuel Smith’s Imperial Stout This Imperial stout is perfect for cool January and February days, and is also a rarity in the U.S. beer scene. Many Imperial stouts are so strong and bold that their appeal can be limited to advanced beer hobbyists. Samuel Smith’s Imperial Stout has all the marks of a classic Imperial stout – bold, roasty, black and strong, but it still shows the classic elegance that is the signature of Samuel Smith’s Brewery. There is no other Imperial stout like it. ABV: 7% Packages: 12 and 18.7 oz. bottles

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Capitalize on FMB and craft soda growth with Henry’s Hard Sodas! Bring new male and female consumers into the category by supporting the national launch of Henry’s Hard Sodas available in Ginger Ale and Orange in January! There will be local sampling events for six weeks to make consumers aware of the brand’s launch. In addition, the Henry’s Hard Soda launch will be backed by national TV advertising starting in late January with the AFC Championship game on CBS. Momentum will continue by surrounding the Super Bowl with content on ESPN and online. Print ads will also be launched in a mix of sports and entertainment magazines and Henry’s Hard Soda will have a digital presence in popular mobile games, pop culture sites, and on relevant social sites like Facebook and YouTube.

Programs

Coors Light Postseason/Home Bowl For the emerging grocery channel in Pennsylvania, Coors Light has the perfect retail solution for postseason. Coors Light, Coca-Cola and Mondelez are joining together again to bring an even bigger Home Bowl program for 2016. The end of football season is always celebrated with the ultimate party for the Big Game. There is a lot of planning for party essentials (beer, snacks and soda) by the host. This January and February, feature Coors Light, Coke and Ritz crackers to drive conversion, increase basket ring and provide quick and simple shopping solutions. The Home Bowl partnership of the #1 soft drink, #1 snack cracker and #2 beer in the U.S. provides solutions for the host and the guests.

Coors Light NHL Playoffs Only Coors Light, the Official Beer of the Stanley Cup Playoffs, goes to great lengths to keep consumers refreshed throughout the excitement and celebration of the NHL playoffs. They attract 317 million viewers, and NHL fans drink more beer than fans of any other sport. 31 percent of Coors Light loyalists watch NHL on network or cable TV. With playoff games happening frequently, it’s a good reason to celebrate with a Coors Light.

Celebrate St. Patrick’s Day with Coors Light Stay lucky with Coors Light this St. Patrick’s Day! Everyone has a little Irish in them on St. Patty’s Day and Coors Light will keep them refreshed all day so they can have fun with friends, both new and old, during the biggest on-premise selling occasion of the year. St. Patrick’s Day and the opening day of March Madness are on the same day this year and consumers need a refreshing beer – and a little luck – to make the most out of this actionpacked day.

The Great Keystone Catch From February through April, Keystone takes to the water with yet another challenge where size matters and so does smoothness. Keystone will connect with consumers and celebrate their passion for fishing and good beer and invite them to engage in their own D.I.Y. way. Consumers can create fish of epic-size proportions by building them from Keystone Light cans. Because, fisherman or not, every guy loves the thrill of the catch, the fun of bragging and a beer or three. This program will feature out-of-home, digital and social media support.

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Programs

Corona Gets Us Closer to a Cure In 2016 every purchase counts! This year, Corona will continue to partner with the V Foundation by enhancing the philanthropic message, “Your Corona Gets Us Closer to a Cure.” Throughout the March Madness time frame, Corona will donate a portion of proceeds from each case of Corona Extra/Light sold, directly to the V Foundation for cancer research. Leveraging the universally recognized cause ribbon, along with the newly developed “Don’t Give Up” logo, Corona will continue to connect with basketball by utilizing hoop/ net materials to make it engaging and relevant to consumers during March Madness.

Celebrate National Margarita Day with a CoronaRita February 22nd is National Margarita Day! Why not offer your customers a CoronaRita to celebrate? CoronaRitas are a combination of a traditional or frozen margarita accompanied by an upside down Coronita (Corona Extra 7 oz. bottle). The CoronaRita Clip secures the Coronita to the margarita glass and allows a subtle, yet distinct Corona flavor to slowly seep into the margarita while the cocktail is being consumed. Margaritas are the #1 selling cocktail in the U.S. and Corona

Extra is the #1 import beer, so take advantage of the combination of this growing trend! CoronaRitas will attract significant attention, encourage tradeup and provide incremental sales opportunities that will add more profits to your bottom line.

Pacifico: Proud Sponsor of the Burton U.S. Open of Snowboarding For the 4th consecutive year, Pacifico is a proud sponsor of the Burton U.S. Open of Snowboarding hosted in Vail, CO. This year, new, exciting POS and a merchandising bundle, inspired by the spirit of discovery and the soul of snowboard culture, will be available. The Burton U.S. Open takes place from February 29th through March 5th.

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Programs America’s Oldest Cinderella Story As America’s Oldest Brewery, Yuengling knows what it takes to overcome hurdles to reach your dreams. They want to hear people’s favorite underdog story for a chance to win $2,500 towards their very own Journey to Greatness. During this year’s basketball tournament, from March 1st through April 20th, drinkers will be asked to share their story on Yuengling.com/Basketball or on Facebook.com/Yuengling for a chance to win.

The Samuel Smith Salute The Samuel Smith Salute, a toast to and promotion for the British brewery that helped spark the U.S. beer revolution, is being held in January 2016. Remember – or imagine – what beer drinking was like in America in 1978, before the first Samuel Smith’s shipment arrived. There were about 85 breweries in the U.S. and only one was craft. Imports were few, and almost all were pale lagers. Today, the American beer scene is the most dynamic on the planet. Each year, many great beer spots salute Samuel Smith with promotions, tastings and

special prices. Please join in: savor the benchmark beers from Samuel Smith’s and recall the prominent role this iconic British brewery has played in the U.S. craft beer revolution. Host a live public Salute event, build a display at your store, add a new Sam Smith beer or cider to your menu, write about Sam Smith on your blog and raise a glass. The sixth annual Salute will take place in the second half of January, with most account events happening Saturday, January 23rd through Sunday, January 31st. #SamSmithSalute

Samuel Smith’s Organic Chocolate Stout & Lindemans Framboise for Valentine’s Day Retailers across the country have discovered that this pairing is the best Valentine’s Day beer promotion. Samuel Smith’s Organic Chocolate Stout and Lindemans Framboise Raspberry Lambic are stunning beers alone, or with dessert: either or both of them can complement chocolate or raspberry dishes, cheesecake, ice cream, pie or flan. But when you combine the two – magic happens. Put two to three ounces of Lindemans Framboise in a pint glass, and top it off with Sam Smith’s Organic Chocolate Stout. Whether you call it a Chocolate-covered Raspberry, a Chocolate Truffle or a Raspberry Stout… this blend of two exquisite beers will turn any evening into a night to remember. www.origlio.com HeadyTimes v.87 21

Programs

Heineken/Heineken Light: Never Miss a Minute Soccer is a game of stamina and planning. Whether you’re watching in your living room, at the bar, or in the stadium, you’ve got to be prepared for those 90 minutes. Because after

kick-off, there are no time-outs, and you want to make sure you Never Miss a Minute. Heineken and Heineken Light will reward shoppers every minute of every UCL and

MLS match, by giving away MLS TV subscriptions in order to drive viewership and drinking occasions. The grand prize will be legendary UCL or MLS game-day experiences.

Have A Champion in Your Corner

Heineken: What’s Your Play? Last season, HUSA fans wowed with their quick-witted plays to impress the boss, win at romance, and be the champion of the game-day party. This football season, Heineken is back with bigger challenges, bigger prizes, and all new ways to answer the question, What’s Your Play? Every 20 minutes on football game days, HUSA brands and @WhatsYourPlay will be asking fans to share their best plays for life’s daily challenges. Fans will reply via Twitter with their entries for a chance to win prizes that will raise the bar for their game day. New this year, the sweepstakes will be promoted on-premise so HUSA drinkers at bars and restaurants can play along.

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Watching a big fight while enjoying a beer is a classic bonding event for many men. It’s a social catalyst that brings them closer together; a “comfort zone” moment – being part of a group of like-minded people, easy and free to be who they are. The Champions Night campaign shows shoppers that Tecate and Tecate Light are the authentic, bold choices that capture their bicultural duality and celebrate their values and roots. Shoppers will be looking for ways to turn casual gatherings and viewing occasions into the best experience, and Tecate will be their enabler with a fully supported program.

Programs

Dos Equis Most Interesting Winter After a hard day ripping it up on the slopes, it’s always tempting to take the “easy pass” and retire, but when you lean forward into the evening and dare to go off piste, you’re always rewarded with much more interesting adventures! This winter, Dos Equis offers skicentric POS that will encourage consumers to pick up the beer after hitting the slopes.

Lagunitas CouchTrippin’ Lagunitas is hitting the road again with bands, beers and freaktacular entertainment, heading to Austin, Texas for South by Southwest. For a chance to hitch a ride on the mobile tour, consumers can enter the Couch Trippin’ contest this February and download the Lagunitas mobile App to stay updated!

Head Into Cinco Season with Dos Equis The Most Interesting Man in the World remains thirsty for exploration. So heading into Cinco 2016, he is gearing up for an extraordinary expedition to make Cinco de Mayo even more intriguing for consumers. As a result, he’s looking to give away his coveted collection of interesting artifacts. Eye-catching POS will drive consumers to purchase Dos Equis leading up to and during the Cinco season, making this Cinco de Mayo that much more interesting.

Firestone Walker Milk and Cookies As a riff on a childhood favorite, Firestone Walker will be pairing Cayucos Brown Butter Cookie Company signature cookies with their new Nitro Merlin Milk Stout this winter! Ask your Firestone Walker sales rep for details on creating an on-premise milk and cookies event!

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RetailEDGE The Bottom Line on Millennials How Gen Y is impacting food and beverage decisions at retail By George Latella

In the last issue we discussed the Baby Boomers and how they influence their Millennial children. I thought it would be interesting to look at this in reverse and show how younger Millennials are influencing many of the decisions that we make with regard to products, packaging and supply chain. As a parent and professor of Millennials, I think I am in a good position to discuss this topic. And based on what I’ve seen over the past few years, I think the generation of students we are putting out will make the world a better place by forcing us to make better business decisions. Everyone’s heard of “The Bottom Line” in business. Those of us who went to school in the 60s, 70s and 80s were told that “the goal of any company is to make a profit”. In 2015, we now teach our students about “The Triple Bottom Line”. Others refer to this as “People, Planet and Profits”. In other words, we need to worry about more than just money. I believe there are three reasons why we work. One is to “Earn” the second to “Learn” and the third to “Affirm”. We need to make money to provide for ourselves and our family, we need to grow and mature in our careers, and we need to do things that support who we are and what we care about. Many younger consumers are applying this same thought process to the products they buy and the companies they support. Many of your younger customers want to know the following: Where products come from and what goes into them. The working conditions of the people that grow, ship, make and sell the products. What companies are doing to save our natural resources. How they are minimizing the impact on the environment. What they are doing to “give back”. Food and beverage companies are going to “clean labels” which means less ingredients and real ingredients. In

other words, if we look at a label and can’t pronounce the ingredient, it is probably not good for us. Consumers also want to know how the people who “touch” the product through the supply chain, or deliver the service on/off premise are treated. Are they paid a living wage? Do the farmers earn a fair profit? How many “food miles” do the raw materials travel from the farm to the processing plant, to the manufacturing plant, to your location? How are the raw materials grown that go into the beverages and food you sell? What is done with the byproducts of the ingredients and packaging? How are you helping the community? So what does this mean for you and your business? You need to understand how your young employees, vendors, suppliers and customers think about these topics. This could be as simple as talking and listening to them directly, doing some secondary research on the topic on the internet or hiring someone to conduct some basic marketing research for you. Then, adjust your operations and marketing strategy based on your findings. Whether you are an on-premise or an off-premise establishment, you need to make sure that you understand this group of consumers and build your products, merchandising and marketing programs around how they live. It will positively impact your bottom line!

George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, the largest major at Saint Joe’s, recently celebrated its 50th anniversary. Latella is also a partner in Beacon Marketing Group which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. He can be reached at glatella@sju.edu or 610-660-2254. 24 HeadyTimes v.87 www.origlio.com

The BeerGUY All About the Stout By Steve Hawk Stouts are dark beers made using roasted malt or barley. The style originated in England in the 18th century to describe beer that was brewed from darker roasted malt than traditional ales. The modern definition of a stout is very much the same, but it often breeds misconceptions simply because of its dark color. People assume that because stouts are darker, they are higher in alcohol, higher in calories and heavier in body. That’s just not the case. Yes, there are those that fit that description, but certainly not all of them. The different styles of stout cross a wide spectrum of flavor profiles, alcohol content and overall mouth feel. The range is so vast and the appeal so broad, virtually every beer drinker is likely to count stouts among their favorite styles… I know I do. Dry Irish stouts are one of the most common styles, the most recognizable being Guinness, which originated in Dublin, Ireland in the 18th century. It is brewed in almost 60 countries today. Guinness features the traditional bitterness of a stout from both roasted barley and a generous dose of hops. The draught version has a thick, creamy head and texture from mixing the beer with nitrogen when it is poured. At 4.2% ABV, Guinness is very drinkable and makes a perfect beer choice year-round and for virtually every occasion, from watching a game or enjoying dinner (especially a seafood entre) to an all-day pub crawl. A great local example of a dry Irish stout is Sly Fox O’Reilly’s Stout. Head Brewer Brian O’Reilly notes that a benefit of this beer is the low alcohol (3.6% ABV). “I find it to be a very natural way to transition from my morning coffee to my first brew of the day,” he said. “The low CO2 and dissolved nitrogen make a creamy

foam that actually reminds me of a well-made cappuccino.” If you’re looking for a beer for brunch, this is it. An excellent example of a European Stout with a traditional European origin is Belhaven Black Scottish Stout, a deluxe brew from the historic Belhaven Brewery in Scotland. It’s full of roasted malt, coffee and chocolate flavors, along with a hint of licorice. And at just 4.2% ABV, it’s very sessionable. Another example is Allagash Black. Although not officially considered a stout – and clearly not from Europe – this beer fits this category because it incorporates both Belgian yeast and caramelized candy sugar in a dark colored brew. This unique combination yields an alcohol content of 7.5% ABV, but it still maintains the drinkability of a conventional European stout. Oats were introduced into the stout style from the very beginning, as it was a plentiful crop in the regions of England and Scotland where the style originated. There was even a time when oatmeal stout was advertised for its health benefits. But, what really makes this style special is the taste. Although the levels of roasted flavor and hop character can vary, the oats add a silkiness to the mouth feel and provide a touch of sweetness that is unlike any other type of stout. A classic example is Samuel Smith’s Oatmeal Stout brewed in Yorkshire, England. An American counterpart worth noting is Velvet Merlin from Firestone Walker Brewing Co. in Paso Robles, California. Both are approximately 5% ABV and brimming with cocoa and espresso aromas. Stouts are perfect for the addition of special flavors, as the roasted malt used to create the style imparts natural chocolate and coffee flavors during the brewing process. This opens the door for lots of experimentation, and that’s exactly what brewers do. Take Young’s Double Chocolate Stout, brewed in the UK, for example. It’s a world-class

chocolate stout with a perfect balance of creaminess and roastiness. Closer to home, Dock Street’s Sexy Beast (a new recipe this year) is a medium-bodied stout brewed with 22 pounds of Belgian chocolate and wine yeast. This smooth stout is embellished with robust red wine and bittersweet chocolate flavors that are softened with hints of cherry and oak. Dock Street’s head brewer Vince DeRosiers asks, “When was the last time you had red wine, chocolate and cherry flavors that were all mixed together?” Sounds pretty awesome to me. Another local brewery pushing the boundaries on specialty stouts is Spring House Brewing Company in Lancaster, PA. Their catalog includes titles like Satan’s Bake Sale, Big Gruesome and The Martians Kidnap Santa! which feature ingredients ranging from mint chocolate chip and peanut butter to eggnog! That brings us to the “most extreme” end of the stout spectrum… With Imperial stouts and doubles, you not only get a much higher ABV, you will see more complexity from both the higher alcohol content and different forms of aging. These beers inspire a completely different drinking experience. They tend to work well for more relaxing moments, like a nightcap or with dessert, rather than the all-day sessions where their lighter counterparts are enjoyed. Brands to showcase in this style include Weyerbacher TINY, Green Flash Double Stout and Great Lakes Blackout Stout. All are great examples of big, bold, warming stouts that feature a full bouquet of fruity aromas, a rich velvety mouth feel, and a smooth, yet complex finish. It’s easy to see why stouts are so versatile and popular. Clearly, you can’t go wrong no matter how many varieties you offer or when you offer them. There’s simply no wrong time for a time-honored stout. www.origlio.com HeadyTimes v.87 25

3000 Meeting House Road Philadelphia, PA 19154

Celebrate St. Pat’s with the Guinness Family of Brands This St. Patrick’s Day, a spotlight will be cast on the legend, heritage and brewing credentials of the Guinness brand. St. Patrick’s Day is a huge celebration with 90% of drinkers planning to celebrate. Drinkers today want to know more about the beer they drink and the stories behind them, and Guinness is a brand with an interesting history and great stories to tell. This year, Guinness will bring drinkers in for the celebration through television, digital and PR, engaging consumers in the stories of the Irish in America and connecting them to the Guinness portfolio of beers. On social media, stories of Guinness giving back to the community as well as the Guinness legend will be shared. At retail, engage the high-end shopper during a big beer holiday. Leverage the attention that St. Patty’s Day brings to communicate the credentials, rich brand heritage and substance of the Guinness portfolio of beers. Off-premise, celebrate the heritage of Guinness with large scale displays featuring new branded POS. In mid-February, limited edition Gilroy collectable cans will be released especially for the holiday – the perfect edition to St. Pat’s displays. On-premise, bring the legend of Guinness to life with visibility, portfolio sampling and giveaways. Let consumers know that your bar is the destination for St. Pat’s with new Guinness POS. Showcasing the Guinness legend and brewing credentials will drive return purchase throughout the year!