SOCIAL MEDIA 2020 FOCUS ON USK COMMUNITY REACH AND ENGAGEMENT
T
he unique circumstance of 2020 defined USk Social Media’s activity and purpose as the primary Urban Sketchers communication tool with our community around the world.
When people around the world were in lockdown, confined at home for months, the USk Social Media team rose to the challenge: to adapt to the new reality, to reach out powerfully (and more frequently) to our sketchers community, to provide content, to inspire and to encourage sketchers to keep sketching, to tell the stories they saw from within their four walls at home, through their windows or balconies, in support of the notion that became obvious: that sketching from observation is a powerful healing tool! With the ban on world travel, and the call for socialdistancing, the cancelation of planned USk social engagement programs, workshops, and events was inevitable. Keeping the USk community together, engaged and providing support to thousands of sketchers worldwide became the top priority. With limitations or prohibitions against groups gathering for on-location sketching, the USk Social Media web platforms became the home for thousands of sketchers worldwide to connect and keep us together as one international supporting and loving group – a family!
ROW BY ROW FROM TOP (L-R): CHRISTINA WALD, USA; DOMINIQUE EICHI, SPAIN; ERIC NGAN, NZ; FEDERICA MARINARO, UK; JAVIER MAS PINTURAS, BRAZIL; JEAN EDWARDS, UK; MARIE-HELENE BROHAN DELHAYE, IRELAND; NOGA GROSMAN, USA; RIONA KUTHE, GERMANY; STEF THELWELL, UK; XANA JUAREZ, USA.
22 2020 ANNUAL REPORT
Urban Sketchers Executive Board members and a small army of USk Social Media volunteers team urgently came together to carefully and creatively craft new programs that would fit the new reality, fill the void, and empower our sketchers.
