How a Press Release Can Drive Web Site Traffic to Your Business empowernetwork.com /mlmmarketinggems/blog/how-a-press-release-can-drive-web-site-traf f ic-to-yourbusiness
How a Press Release Can Drive Web Site Traffic to Your Business A press release can be a powerf ul communication tool. Used properly, it can drive boatloads of website traffic to your business, online or of f line Of f line, they invite readers of print publications to quickly garner inf ormation perceived as news about a local event. T his may include a new business opening, a special celebration or even the accomplishments of a local online entrepreneur…hint …hint Online, they provide opportunities f or news wires to pick up your the story and a possible f ollow-up by a reporter f or a newspaper or magazine. And it is great way to build links back to your site and index your story around the web… Visitors who read an online press release, much like of f line readers, may similarly see the piece as “news” as opposed to an ad, click thru to your site and become a prospect or customer
Why a Press Release Can Generate Website Traffic Internet based news stories carry a weight of credibility online that actual ads never will. Have you ever seen a video that pretends to be a news style interview? Or a written ad that has been posted in press release style ? I bet that if you think about it, you have. T he core of the reasoning is people are conditioned to believe news stories..af ter all..the “journalist” or reporter is not trying to pitch anything . Really? But if you really give it some thought you may come to the conclusion that journalists f requently use their media platf orms to “pitch” their point of view no matter the topic Be that as it may, stories and reports presented as a news item carry the imprimatur of reliability and creditability. T his is also the case when a press release is published of f line. Powerf ul website traf f ic generators when the reader is directed to a site or landing page by the press release.
Example of an Act ual Press Release t hat Generat ed Websit e Traf f ic Here’s an example of an actual press release that we wrote f or my wif e’s skincare business, T he Hidden Gem Clinical Skincare, reporting a donation to the Knights of Columbus. I deleted the address as the business has grown into a new locale in town. T he Hidden Gem, Clinical Skincare Supports Knights of Columbus Fundraiser T he Hidden Gem, Clinical Skincare once again has agreed
T he Hidden Gem, Clinical Skincare once again has agreed to support the Knights of Columbus at their annual f undraiser. T his year the theme of the annual event will be a St Patrick’s Day Dinner Dance at St Jude’s Roman Catholic Church, on March 17, 2012. Irish f ood and music plus dancing and a f un f illed evening will be shared by all who attend. The Hid d e n G e m Clinic al Skinc are Pre s s Re le as e Asked why T he Hidden Gem Skin Care is dedicated to the Knights of Columbus activities, owner esthetician, Kathryn Bruno said “T he Knights of Columbus is a wonderf ul Catholic men’s group dedicated to charitable activities in the community and the Catholic f aith.
My husband has been a member f or many years and I am thrilled to participate in these annual f undraisers by donating products and services f rom my clinical skincare studio. T here will be a silent auction during the event. T he Hidden Gem basket has always been a big success, attracting f renzied bids f rom the ladies and their husbands. T hey lucky winning bidder will enjoy or gif t a world class skin care treatment and the f inest in skincare products. “I am honored that T he Hidden Gem has been asked to once again be a participant in this worthwhile cause, commented Kathryn Bruno, “and look f orward to a big turnout and f un f illed evening f or everyone who attends.” For more inf ormation visit T he Hidden Gem Clinical Skincare In this instance the press release was used to drive website traf f ic to her of f line business via her website. A true integration of of f line and online promotion and marketing that brings eyes to her site and new clients to her business. Use press releases to tell your story and your client’s stories… your phone and theirs will ring with new business. And if your business is online, perhaps building an af f iliate marketing business such as this one which has been changing lives, a press release can increase website traffic to your blog, helping you reach your goals even f aster than you ever imagined. Check it out NOW