STRATEGIC SUCCESS
BRAINS BEFORE BULLETS MAKE THE RIGHT MOVE
TABLEOF CONTENTS
THE VISION
Playing to win in business and family looks a little different each season.
LETTER FROM THE EDITOR
Building a new sphere of influence may be a necessary move.
STRATEGIC SUCCESS
How the game of Chess can train on improving moral compass.
Orrin Hudson’s success story with over 100k young kids! BRAINS BEFORE BULLETS
MAKE THE BEST MOVE
An approach may change based on on recent wins & ability to debrief.
REMARKABLE RESOURCES
Instagram Directory
THEVISION
Teach the next generation wisdom and strategy.
What if more speakers presented words that were easy to pass on?
What if our next generation truly absorbed our wisdom?
With all the digital resources at our fingertips, it seems like the in-person, exhilarating experiences, and real-life
demonstrations still make the biggest difference. Each move we make is important, some lead to a win and some lead to a lesson.
As you develop your body of work, consider what the recent graduates will require? What behaviors would you like them to excel at?
LETTERFROMTHE LETTERFROMTHE EDITOR EDITOR
Creating a new Sphere of Influence, a new life.
Recently on The Revenue Ringlet mastermind zoom, the idea of a person in recovery, newly clean and sober, needs to build an entire new sphere of influence. If bridges were burnt and family and friends aren’t a safe or trusting resource anymore; the path to rebuilding is more complicated and necessary. A few days later on my “For Love of Collaboration Speed Networking” zoom on Valentine’s Day, I was able to connect two remarkable people. Orrin Hudson is one do those remarkables.
His speaking career is inspiring! I admire how clear and succinct his message is. Clever phrases like “from hood to good” and “your mind is a pearl, you can change the world” are easy to repeat and teach. He says “brains before bullets. Think it out, don’t shoot it out” and “aim up, get your pants up, grades up!” He uses Chess as a teaching tool for young kids.
Marcelle Allen
Editor-in-Chief
STRATEGICSUCCESS
Everyeventcanintroduce newmoves,players,and opportunities.
Recently,IinterviewedOrrin CHudsononthepotentialof teens inAmerica.Heis committedtoteachingkidsto movefromthe“hood”to good.WithChessashis method,hehelpsyoungminds understandeachmovematters.
Eachperson,likeeachChesspiece haspotential.Theyhaveskillsand strengths.Orrinremindedmehow importanteachlevelcanbe.Inreallife, heempowerskidstolearnfromevery singlegame.
Raising A Generous Generation
Hispassionforempoweringothersto makethenextbestmoveiscreatinga newgenerationofyoungleaders.He encouragesustogivemorethanwe take,“Alwaysgivemorevalue.When yougive,youwin!”Orrin
Dreamosity’s Social Audience Matrix
WhileI’mnoChessexpert,Ihave wonanoccasionalroundover holidaybreaksatmygrandparents oldplaceinMercerIsland.Imiss thosedays,playingwithmyUncles andmyMom.
Theexperiencetaughtmealot aboutthinkingthroughandthinking ahead.
Noteveryfamilyisgiventhisgift. WhatOrrinisdoingforyoungkids istrulyremarkable.
AChessboardis8x8andmySocial AudienceMatrix6X5;Ican’thelp butmakeconnectionsaboutthetwo playingboards.
Botharetoolstoinspireabig dreamertobetterunderstandtheir nextmove.Bothusemanydifferent movingpieceswithdifferentskills anddirectionsthatcanbeuseful.
AChessgamecantakearound 5minuteswhileasocialmedia strategiescanbeplayedformonths andyears.Notallcampaignmoves arethesamebutthestrategic thinkingisjustasimportant.Iusethe SocialAudienceMatrixtohelpmy clientsunderstandthatnoteveryone startsatthesameplacebasedon theirlastdecadeworthofchoices.
It’sthebiggerstrategythathelpsthe biggeraudience.WhileI’mfairly newtoOrrin’swork,I’mincredibly inspiredbyit.
COMPARINGCHESSTO SOCIALMEDIACAMPAIGNS
1.OpeningMovesMatter
Chess:Youstartwithastrongopeningtocontrolthe boardandsetupyourgame.
SocialMedia:Yourfirstpostsandbrandingshould grabattentionandsetthestageforsuccess.
2.ThinkAhead
Chess:Greatplayersplanseveralmovesahead,not justthenextone.
SocialMedia:Smartmarketerscreatecontent calendarsandthinkabouttrendsbeforetheyhappen.
3.KnowWhentoAttackorDefend
Chess:Sometimesyouattacktogainanadvantage, andothertimesyoudefendtoprotectyourking.
SocialMedia:Somepostsareforselling(attack),and othersareforbrandreputationandcustomersupport (defense)
Bothchessandsocialmediarequirestrategy,patience, andcreativitytowin.Thebestplayers(andmarketers) don’tjustreact theyplanaheadandplaysmart.
Whataresomeothercomparisonsyoucanmake? Doyoulovetoplaywithothersorsolo?
Whatmovesareyourfavorites?Whatwouldyouliketo betterunderstandaboutthegame?
Developing Digital You takes a lot of strategy and teamwork. When we reflect on our performance, it helps to see yourself or your team as character at a point in time. Data art looks back at the choices we made in our prior month, year, or decade.
We become a character to study, encourage, and embrace. Have you been strategic enough on your digital journey?
As I reflect on my last few years, I’ve noticed changes in my own mindset. Especially after two major surgeries, my confidence has been shakier than ever.
Orrin just released a new song and it totally reminds me of my confident days playing basketball. Give this a listen and I hope it empowers you!!
Get involved, get a t-shirt, donate, or hire Orrin for your next event!
Did you know?
Juvenile courts in the U.S. handle nearly 1.4 million delinquency cases per year. The U.S. government spends more money on incarcerated people than on each child in the public school system.
The U.S. locks up a larger share of its youth population than any other developed country.
After-school activities for children are decreasing as schools deteriorate and city parks and recreational facilities suffer funding cutbacks.
Orrinisteachingyoungstershowtothinkitoutbefore theyshootitout.Themindisapowerfultoolthatwiththe rightcoachandexperiencescanleadtoaverylongand fulfillinglife.Hehasanexcellentbodyofwork,seesome examplesfromhissocialmediatotheright. IfIcouldteachonenextmoveforsomeonecomingoutof ahardtime,itwouldbetoclarifytheirsphereofinfluence. Oneconversationintherightroomcanshiftthegame.
Remarkablemoves!
Ilovethisadontheleftbecauseit’sapowerfulcallto action.Itclearlyspeakstothebehaviorchangeheisinviting &requesting.Clear.Bold.Risky. Heiswalkingproofthatyoucancleanupyourlifeafter troubledchoices.Helistenedtohismentorandmadebetter moves.HejoinedtheAirForce,StatePatrol,andnowa professionalmotivationalspeakerwhohasinspiredkidsin over50cities.It’simportantthatwehelpourlovedones knowthatthereisalwaysawaytogethelpandrecoverafter afewbadmoves.
A sphere of influence drastically changes after College or High School.
When we are young, we are influenced by our parents, teachers, other kids from sports. When we grow up, it CAN shift to influencing others.
This matrix isn’t perfectly proportional because with the internet, it collapses time in ways where we can reach so many people, quickly!
These are two examples of visualizing a teenagers sphere vs this potential sphere.
This is mock data but I encourage you to sketch your sphere or desired sphere. Consider online communities, places where people gather and you give back, family size, teams, etc. On the bottom left are a few examples of what a Discovery Session might look when I show people what’s possible online and which digital assets solve which marketing problems.
On the next page, on the left, he darker the circle, the more nfluence someone has in a ommunity. The more ansparent, the less known e are.
On the right, they are undefined, community with potential!
Assembly
Sports team
Classroom
Tiny circles are under 100 people, large circles could be 20K+
Extended Family
Family
Youth Potential
Potential friends, clients, and collaborators are close but not yet in their sphere of influence.
Potential Communities that need their skill and enthusiasm
Notallmovesinthegameofbusinessareexciting.Alotofthemare quitemundaneandroutine.OftenIseeMyclientsstrugglewith budgeting.Youhavetotallydifferentmovesyoucanmakeifyouare allocating$2,000vsallocating$7,000.Chesshas6dynamicrolesto learn,andifwesimplifybusiness;thereareonly7elements wemustmaster.Inmyexperience,noonepersoneverwins all7atthesametime.
WhenIpublished“TheAllocation Station”lastsummerIwantedto bringthegameofbudgetingtolife. Makeitfun.Colorful.Pretty!
Doyouhaveaplanforspending orisitnotaprioritythisseason?
Whilemostofmycareerhas beenhelpingpeoplegeneratingmoney withtheirsalesandmarketingonline; it’sbeenfascinatingdivingintoallthe potentialmovesinabudget.Iseefinancial managementnowasaleadershipskill. Importantchoicesaremadeorignoredeachmonth. Planningfortaxeshassomanystrategiesandpotentialproblems. Decidingourprioritiesisimportantateverylevelbutit’snotalways simple. ConsiderthisexampleonthenextpagewithMs.J,howwouldyou changeyourmoneymovesnextmonth?Whatelsewouldyouneed tounderstandtomaketherightmove?
HOW DO WE KNOW IF WE MADE THE RIGHT MONEY MOVES?
Ifmakingmoneyandbudgetingisn’tsomething youarecomfortablewith,considergettingcurious withcolor.TheHighlighterMethodwasintroduced tomebyTheBudgetMomandit’sagreattoolfor appreciating&findingpatternsinthechoiceswe didmake. Youcansetyourowncolorspercategory,orper qualityofdecision.Sure,weallmakemistakesbut shouldbebemakingthesamemistakesmonthafter month?Whoreallydefineswhatamistakeis?We do.IfOrrinsays,“Makethenextbestmove,then whatisyournextbestmove?Whatdoyouthink aboutMs.Jhere?
The Revenue Ringlet
Help others bend time!
Not all art needs to be sold, sometimes it can steer us to achieve something great.
If you’ve ever struggled with your sales and marketing results, consider this your lucky day! Download a free copy of Financial Joy. May it inspire your next best move!
Stay well, Marcelle
5 Conversations Sales Appointment Invoice sent Money in!
In order to make the next right move, it’s important to know the ideal patterns to hit our revenue goals. Key over a 28 day timespan with the 1st at the month at the top of the circle.
While a lot of people aren’t comfortable talking about money, I’ve found it crucial to understand our patterns in business and life.
Scrollingismorefun withafriend!
Askabuddythesecuriosityquestions andseeifyoucanmakeagreat connectionorreferral.
Check them out and hone your conversational resourcefulness.
All Instagram usernames are clickable or you can use the search feature. Click through to learn about these business resources in our community. Network away! Interview each other. Have some fun with data art discussions.
Behind every username is a wealth of information and sometimes it takes some digging to truly get to where we need to go.
DirectoryofRemarkableResources
Want your kids to be strong with a healthy self-esteem?
@activemillcreek
Is your voicemail full?
@answeringservicecare
Need a speaker for young kids to help them think things through? @besomeoneonline
How has your husband's pornography addiction affected your self-confidence?
@bethbrunkcoaching
Tired of drawing your eyebrows on and taking too long to get ready?
@carefree beautypmu
Do you need custom embroidered swag?@custommadebyjulie
Have you considered moving to the Pacific Northwest?
@denisepetersonrealtor
Ready to organize and optimize your body of work and leave your legacy behind? @dreamosity
If you had to list your home in 30 days, would you be ready?
@Elisa_ Hawkinson
Need to strengthen your pelvic floor and feel better in your body?
@empowered_physicaltherapy
Are you ready to be professionally trained in sales?
@eric.lofholm
Get included in our Remarkable Resources Directory
Only $100 for 12 months.
Would you like to be exceptional at connecting?
@exceptionalconnections
Ready to ignite your visibility with publicity?
@Fireralker PR
Do you know the steps to get your home ready to SELL?
@genevievejonesproperties
Craving fitness encouragement and zoom accountability?
@getkayleanfitness
Need advice about money matters during a divorce?
@karenkoenig
Want to develop your mix of humor and be more confident on stage?
@laftechnw
Ready to invest in Mill Creek?
@mill creek guy
Ready to grow your business connections in Mill Creek?
@millcreekchamber
Hopeful for a safe place to move forward with others who will understand?
@modernwidowsclub
Want to volunteer, become a vendor, or simply join us to enjoy the Mukilteo Lighting Festival?
@MukFest Want to trust yourself more?
@natashaventer ic
Ready for some grief resources?
@OfficialGriefWarrior
Are you ready to love your property and help them linger longer with outdoor lights that delight?
@OLPNorthSound
Would you like to build a sales team and earn referrals?
@pnanorthwest
What does it look like to overcome trauma?
@RebootRecovery
Want to live a happy life?
@rosannastritzel
If life is a game, who’s writing your rules?
@rwm6f8
Ready to show up visually in your brand?
@silverkeysmedia
Wanttovisitthebestself-care centerinRenton?
@soakandsagedayspa
What are the popular choices for living situations after 62?
@teresa barthol managing broker
Want the best most effective massage of your life?
@wanderinghummingbirdmassage
Network with these remarkable people! You never know when one new collaborator or client will introduce you to new or better moves of the game.
Reflect carefully
Twice a month we review our marketing efforts together, discuss leverage points, and examine results.
Advance enthusiastically
Leverage your sphere of influence in new ways, collaborate creatively, share intentionally and enjoy expanding. Your data, your medium
Know the data behind your dreams for the week, month, and each quarter. Be able to connect the dots and gain new insights.
