Traditional to digital marketing

TRADITIONAL TO DIGITAL MARKETING - THE BIG LEAP

Is your business still following the old practices of traditional marketing, or are you still not able to get the desired results from your existing digital marketing strategy? If your answer is a yes, then this article will definitely be of great help to you.

Digital marketing is the promotion of your products or brands via electronic media. By using various digital marketing channels and methods you can analyze your marketing campaigns which ultimately would help you to understand what is working for you and what isn’t.

Typically, in real time while the internet is the channel most closely associated with digital marketing, other channels are important as well. Digital media is everywhere, which means consumers can access information wherever they want to, whenever they like and however they want it.

Today, the consumer is not influenced with what you say about your brand, but is more influenced with how others testify it, which can only be made possible through better communication between the company and the consumers and digital marketing provides just the perfect platform for this, serving you with various benefits including:

 Global Reach Digital marketing allows you to reach out to people on a global scale. With the traditional marketing, one might only be able to reach out to people in a particular area or geography and

to the general public who may or may not be interested, but with the digital marketing, you can go global and can target specific audience which ultimately will bring you the required output!

 Development Digital marketing allows brands to develop themselves according to the likings of the audience by analyzing the reports of engagement from time to time and really build relationships with their clients with timely interactions, which they wouldn't have done so otherwise.

 Engagement with customers in real-time Digital marketing allows organizations to interact and engage with their customers in real-time. So for instance, companies use Twitter to do this. They can post something on the social media platforms and almost instantly see how well their customers have engaged with them by counting the number of re-tweets, views and comments.

 Multi-channel access Also, because your content is posted over the internet, it means your messages can be accessed over a range of devices, including PC, tablets, or mobiles.

 Reduced cost Digital marketing is often the cheaper option compared to traditional marketing as you save up spending a huge amount on the printing, transportation, rent or lease.

 Level playing field Practically, the best advantage of digital marketing, it really allows companies to compete with each other over this medium, despite their size or their marketing budgets.

Knowing numerous advantages, how do we get the digital marketing right? It’s simple;

 Managing customer relationships across the channels, both traditional and digital  Responding to or initiating dynamic customer interactions  Extracting valuable information from big data, to take better and more efficient decisions faster.  Not just knowing your customers, but knowing them better than anyone else.

Strategies for Digital Marketing: In digital marketing, a number of different channels can be used to deliver your message. Different channels will have different limitations and advantages.

Deciding which channels to use will entirely depend on what helps you reach that long-term goal. There could be a number of different kinds of digital marketing.

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Display advertising - banner advertising and pre-roll videos Pay per click Search engine optimization Email marketing Social media marketing Content marketing Affiliate marketing

Current Trends in Digital Marketing:

First and foremost, comes the evolution of four golden rules of digital marketing:

1.Technology 2. Storytelling 3. First Mover Advantage 4. Mobile Focused Digital Marketing

Sincere adoption of the following golden rules can help your business shoot to levels unexpected. Technology can be of great use when it comes to creating strategies and analyzing the results of your efforts which seemed nearly impossible with the traditional practices of marketing. Not only by knowing your customer, but knowing it the best, will help you get that extra edge over your competitors, so you can cater to the needs of your customer in a more efficient and personalized manner.

Considering the drastic rise in market competition, storytelling is evolving as a prominent practice in assisting your customers make a more informed decision.

While some of the promising digital marketing elements to look out for, include: AI & CHATBOTS MARKETING AUTOMATION VIRTUAL REALITY & AUGMENTED REALITY BIG DATA ANALYSIS & PREDICTIVE ANALYSIS Contact us if you are ready to take the big leap and want to make your digital marketing strategy more effective. We not only help you achieve what you always wanted, but we would also help you achieve it in the comparatively less budget.

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