Improve your marketing strategy by dr fazal mahmood

Improve Your Marketing Strategy by Using This One Simple Trick

• When I published this blog post two weeks ago it was met with an overwhelmingly positive response.

• I actually got teary eyed reading some of your replies.

• So thoughtful, so heartfelt and then this — • “I think I am better off unsubscribing to your blog.”

• It was the only negative response I received, rolled up into a few sentences of underlying racist vitriol.

• “It’s just so frustrating,” I said to my husband. “Anytime you have anything worthwhile to say, you’re either preaching to the choir or falling to deaf ears.”

• “I get that,” he said, “but what’s really wrong with preaching to the choir?”

• Find your ideal target customer, I tell them.

• Establish your niche, I say over and over.

• Market yourself to a specific group of people and they’ll come out to support you faster.

• Because “preaching to the choir” actually means you’ve found your tribe — • The people who are going to support you and encourage you and eventually maybe even become your customers.

• As small business owners, it’s not our job to write the perfect lines that are going to appeal to everyone.

• It is our job to have opinions, offer insights and try to better the world for the people who we call our target market, our customers, our niche.

• And that’s who you should set your focus on.

• So, the next time you think to yourself, • “Should I share this?” or “Should I say that on my About page?” or “Should I retweet that?”

• Think about your ideal customer.

• Envision him or her in your mind.

• And decide if what you want to say will resonate with the person you want to say it to.

• Because there’s a beauty and a comfort in finding your people, and when that happens — • You don’t need to worry about anyone else.