media integration in·TE·GRA·tion: THE ACT OF COMBINING INTO AN INTEGRAL WHOLE
Andrea Collier CEO | Managing Member
o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1 1 0 6 2 0 S o u t h e r n H i g h l a n d s Pa r k w ay | s u i t e 1 1 0 – 4 3 1 | L a s V e g a s , N e va d a 8 9 1 4 1
TABLE OF CONTENTS DRIVE + FLY and LAS VEGAS EVENTS & SHOWS in partnership with Nevada Commission on Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 TxtWire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Hang It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 H2O Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 3-D Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Props . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 VegasAnywhere.mobi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Touch-Screen Kiosks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Airport Feeder Market Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
BETTER TOGETHER! TRUSTED | RESPECTED | INFORMATIVE | INTERACTIVE S t a y
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P l a y
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D i s h
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S h o p
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E x p l o r e
Stay | Play | Dish | Shop | Explore I N PA RTN
D R I V E + F L Y I N PA RT N E R S H I P W I T H L A S V E G A S E V E N T S & S H O W S
TM
Nevada Commission on Tourism
D R I V E + F LY
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IP WI TH
DRIVE
+ F L Y™
smart n
TM
Wherever You Are Anytime!
D R I V E + F LY
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Winnemucca Visitor Center
Elko
Visitor Center Stay | Play | Dish | Shop | Explore TM
Sta
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y | Pla
y | Dis h
D R I V E + F L Y 2 APR IL 201
Y E + F L ENTS D R I V EV VEGAS
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p | Exp
lore
IN PARTNERSHIP WITH LAS VEGAS EVENTS & SHOWS
TM
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S & SHOW
AS WITH L ERSHIP
IN P ART N
TEXT
NFR
Reno – Tahoe International Airport
D R I V E ERS HIP + F WIT L Y H LA S VEG
TO 45424
AS E VE
NTS
WIN COMMEMORATIVE
& SH O
➤
| Explor | Shop | Dish | Play Stay
WS
Carson City
NFR SPURS! $500 VALUE
➤ Tonapah
Visitor Center
Mesquite
Visitor Center
➤ ➤
CODY WRIGHT
2010 WORLD CHAMPION SADDLE BRONC RIDER PRCA IMAGE BY MIKE COPEMAN
DEC. 1–10, 2011 | NFREXPERIENCE.COM
is also host
to the worl
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bition BOD
88 TO WIN AS TO 885 TEXT VEG
A $5,000
GIVEAWAY!
2/21/12
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Las Vegas
NOV/DEC 2011 PHOT O: KIN G OF
THE DE SERT COUR
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➤
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LUXOR.COM issio n at 9pm) bition. y (last adm IES...The Exhi
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PT | , MASTE O CT R PHOT 2010 OGRA J U LY/ PHER AUG U S T– AIPP, PPA 2 010 , FBIPP
Visitor Center
1
LA
DRIVE+FLY is the only APPROVED publication that can be distributed from McCarran International Rent-A-Car Facility.
Niche direct Car Rental Distribution Network
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Qualified leads
Laughlin Visitor Center
San Diego
DRIVE+FLY reaches a niche audience. 200,000+ bi-monthly complimentary issues are hand-placed in each of our partners’ rental cars. Issues are replaced daily with each new rental. ■
McCa Intern
circulation BI-MONTHLY
200,000 | DRIVE+FLY 75,000 | LV EVENTS & SHOWS
Over 21 years old and must possess a major credit card ■
■ DRIVE+FLY is a navigational tool for those who rent cars
10,000 | NV EVENTS & SHOWS
Visitors who fly to Las Vegas and rent cars have 33% more expendable income to spend on: 1. Dining 4. Attractions 2. Shopping 5. Weddings 3. Entertainment 6. Spas ■
ADDED VALUE
Newsletters
by
Partners with the Community:
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E-blasts
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Event & Show Blogs
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Event
network
e — We Are There Anywhere!
FACTS
S t a y
$45 Million Dollars+…
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P l a y
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D i s h
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spent by Nevada Magazine readers while traveling in Nevada during 2011
E x p l o r e
I N P A R T N E R S H I P W I T H D R I V E + F L Y™
—RUF Strategic Solutions survey conducted by Nevada Commission on Tourism
N E V A D A M A G A Z I N E . C O M
38–45 Million Passengers…
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enplane and deplane from McCarran International Airport each year
J U L Y / A U G U S T 2 0 1 2
45–47% of All Las Vegas Travelers…
D I S C O V E R
arrive by air
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S h o p
Y O U R
—Las Vegas Convention & Visitors Authority
NEVA DA S t a y
J U LY / A U G U S T
3
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P l a y
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D i s h
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S h o p
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E x p l o r e
2 0 1 2
N E V A D A
COZY B&BS LAS VEGAS’ ORIGINAL CASINO 1912 MAZUMA FLOOD
M
A
G
A
Z
I
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E
DI SC OV YO U R NE VAEDR A
6 SI LV ER STAT
E TR EA SU RE S
| B E S T O F N E V A D A | B & B S
Flagstaff
| 1 9 1 2 M A Z U M A
arran national Airport
F L O O D
15 TH AN NU
Prescott
LAS VEGAS EVENTS & SHOWS is the only APPROVED publication that can be distributed within McCarran International Airport.
Visitor Center
Phoenix
For more than 75 years, Nevada Magazine has been telling the Silver State’s story in Las Vegas, Reno, Lake Tahoe and beyond. In print and online, we highlight urban and rural travel, dining, people, history, nature, events, shows and more. ■ ■
20,000+ | SUBSCRIBERS & NEWSSTAND AAA, Visitor Centers, Chambers of Commerce
ts & shows Spotlight
AL
BEST of NEVA DA
25,000 | LV EVENTS & SHOWS 10,000 | NV EVENTS & SHOWS
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Interactive Media
Niche In-Airport Distribution Offered at 14 Visitor Information Booths inside McCarran International Airport
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Feeder market distribution network
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Latest on Events, Shows, Exhibits and more…
A division of Nevada Commission on Tourism working to: 1. Promote Las Vegas and Nevada to domestic and international markets 2. Attract more visitors 3. Provide accurate and timely information, so that visitors extend their stay ■
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VEGASANYWHERE.MOBI
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Innovative Media
EXPAND YOUR
Advertising
reach
SMS BLACKBERRY
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
IPHONE
droid
INTERACTIVE MEDIA | SMS Enhance your marketing mix with TxtWire, the text messaging platform, where you can send information via text to 1 person or over 100,000, with the click of a button. Simple and effective, you can easily communicate with consumers, increase your brand interaction and grow customer loyalty. ■
97% of all text messages are opened
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91% of US citizens have cell phones
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83% of all text messages are read in the first hour of receipt Ability to reach ALL mobile subscribers around the world, no matter what kind of phone they own Only 37% of America’s 234 million mobile subscribers have a Smart Phone* Only 6% of America’s 234 million mobile subscribers engage in QR Codes* Create an opportunity to interact with your customers through special offers and digital coupons Provide an advanced customer experience Evaluate campaign effectiveness through accurate response rates Get instant response at points of interest Collect valuable data and create databases to remarket to local, national and international consumers
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: ComScore
EXPAND YOUR
Advertising
reach
TM
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
HANG IT UP! Hang your brand directly in the faces of hundreds of thousands of people that rent cars. Unique hangers can be hung on steering wheels or rearview mirrors in rental cars to reinforce your brand presence and message. ■
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Provides the ability to reach hundreds of thousands of consumers through multiple channels Promote new campaigns, offers and branding opportunities
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Enables timely delivery of messages
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Niche PR and publicity
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TE
BRX T IO T O
to w45424
gift in A $50 cert ificat 0 e! Enjoy all Tuscan TasTErs MarTini WEdnEsdays Happy Hour spEcials Town Square
6653 Las Vegas Blvd. S.
702.914.9145
18-ScreeN TheaTer
M – F 3:30 pm – 6:30 pm M – Th 9 pm – 11 pm
INTeracTIve chIldreN’S Park
TiVoLi ViLLage
420 S. rampart, Ste. 180
702.433.1233
www.brioitalian.com
TEXT
STOH45O42P4
a $ 50r0ee win in g Sp
Creative, production, delivery and distribution are provided
Shopp
way! eekend geTa
w Over 20& Years Experience
$
e 1,000 valu
● $500 Shopping Spree at Town Square
1 month, 2 month, 6 month and annual contracts are available Prices vary depending on quantity, distribution, creative, production, delivery and co-op opportunities
14 FaNTaSTIc reSTauraNTS
5 Martinis
$
Double-sided hangers are 3.5” wide x 8.5” long and are printed on 100-pound gloss cover stock in 4-color
Minimum order 30,000 units
Over 100 STOreS
2
$ 95
Personal
● 2 Night all Inclusive Stay at luxury Injury
Suites International at The Signature
Criminal Corporate Family Law www.MyTownSquarelasvegas.com
OVER
,000 100 TRAFFIC TICKETS
Rental Car Partners— by
SUCCESSFULLY
RESOLVED! Walsh & Friedman, ltd. — A PRoFESSIonAl lAw CoRPoRATIon —
702.474.4660
702.474.4660
400 S. Maryland Pkwy. las Vegas, nV 89101
1424 S. Jones Blvd. las Vegas, nV 89146
WalshAndFriedman.com | Se Hábla Español
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America
EXPAND YOUR
Advertising
reach
H2O
marketing
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
TM
H2O MARKETING Deliver your message right into the hands of hundreds of thousands of thirsty people with custom-labeled bottles of water. Bottles are placed in vehicles being rented from McCarran’s Rent-A-Car Facility. ■
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Place your offer directly into the hands of hundreds of thousands of people that rent cars 1–2 bottles placed in each vehicle that is rented from McCarran Rent-A-Car facility (80% of the car rental market share) Advertiser provides H2O or we will arrange for you. Minimum order 30,000 units or 13 pallets with 96 cases (2 months) H2O Marketing can provide creative, production and delivery 2 month, 6 month and annual contracts Pricing varies depending on quantity, interaction with brands, distribution, creative, production and delivery Rental Car Partners— by
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns.
EXPAND YOUR
Advertising
reach
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
TM
WRAP IT UP! Own your own FLEET of Mobile Billboards for 1/10th the cost of 1 mobile billboard truck! Custom-wrapped rental vehicles promote your brand and products on the street and provide strategic positioning during conventions and events. ■
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Visibility and Impact: The recall rate of mobile advertising is 97%* – 91% of target audiences notice both text and graphics* – Individual vehicle advertising generates 30,000 – 70,000 daily vehicle impressions* Cost Efficiency: Compare mobile wrap advertising costs to other advertising mediums. This is one of the lowest CPM in the market! Flexibility: Your full or partial messages can be changed easily and quickly at minimal costs Use your fleet of Mobile Billboards for: – Retail Promotions – Special Events – Political Events – Grand Openings – Stage Vehicles at Conventions – Corporate Branding – Hotel Branding – Holidays Wrap 5, 10, 15, 20, 25 – 50 rental cars at once Run numerous campaigns simultaneously with your fleet of wrapped vehicles 1 month to 2 year contracts available Pricing varies depending on quantity, creative, production and installation/removal fees
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America
EXPAND YOUR
Advertising
reach
3D TM
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
Boost your Revenue with 3D Advertising
Social Butterfly World is at the forefront of pushing the boundaries of graphic advertising and promotions with 3D Printing and 3D Display Marketing. We believe our process is the future of signage and display advertising. We have created a patented process where we take an image and make it come out from the artwork anywhere from one inch to seventeen inches, creating a real 3D effect where the image practically jumps out of the material. Social Butterfly World spent over 3 years in research and development to come up with our patented process to allow us to print on various materials like styrene, plexi, fire-rated ABS to specialty thermoplastic sheets. The future of graphic advertising is ready now and it is 3D Printing refined and developed by Standout Graphics. We take pride in every 3D creation that comes from our shop and we would be delighted to discuss your ideas with you. Consider contacting us to see how Social Butterfly World can help you with your 3D advertising and 3D marketing projects.
EXPAND YOUR
Advertising
reach
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
McCarran Int’l Airport 3D Wrap For the first time in McCarran International Airport history, Social Butterfly World, LLC called out and created a unique 3D image and space for client, Bodies. Special attention to the design, printing and installation was accomplished during this project. The current trends in media and technology are 3D driven. Make a lasting impression and capture your consumer’s attention with our amazing 3D products.
EXPAND YOUR
Advertising
reach
Pedestrian Bridge Wrap TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
There are many format options for 3D advertising. You can employ 3D effects on posters, miniature models for display purposes, bus shelters, billboards, wall scapes, taxi tops and car wraps. The possibilities are truly endless.
Shuttle Bus 3D Wrap
EXPAND YOUR
Advertising
reach
Need a Prop? We do that too.
Stay | Play | Dish | Shop | Explore TM
D R I V E + F L Y
APRIL 2012
TM
DRIVE+FLY
Andrea Collier 702.219.4335
LUXOR.COM Open 10am-10pm daily (last admission at 9pm) The Luxor is also host to the world‑class Exhibition BODIES...The Exhibition.
TEXT VEGAS TO 88588 TO WIN A $5,000 GIVEAWAY!
Andrea@sbwlv.com LVDrive_Titanic_Cover_4x9.indd 1 DRIVE_April_cover.indd 1
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
2/21/12 3:29 PM PM 2/29/12 7:53:24
Behind the Scenes PROJECT DETAILS: Pictured above are giant iceburgs being constructed from foam. Once complete, these iceberg props will be strategically placed around the Luxor Hotel pool in Las Vegas. The props are being built and placed to help drive traffic into the Titanic Exhibit located in the Luxor. 3D signs will pop out of the iceburgs prompting patrons to “Text to Win� FREE 100-Year Anniversary tickets to the Titanic Exhibit and additional casino offers and incentives.
EXPAND YOUR
Advertising
reach
VegasAnywhere.mobi
VEGASANYWHERE
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
Download Us… Anytime! Anywhere!
VegasAnywhere.mobi Vegas’ FREE, streaming app for all smart phones and devices. Gives visitors the freedom to create their own Vegas experience 24/7, while on the go. For the first time, everything about Vegas is located in one, easy-to-navigate, entertaining virtual location! Advertisers can showcase their property, products and venues through state-of-the-art streaming videos, and allow visitors to preview shows, restaurants, destinations and accommodations. Better yet, visitors can purchase show tickets, make dinner reservations, reserve hotel rooms, rent cars, make a tee time, check flight status of departing or arriving flights at McCarran and have airport concession offers waiting for them when they reach the airport…all with a simple touch on their phone.
VEGASANYWHERE
Interactive
EXPAND YOUR
Advertising
Touch-Screen Kiosks
reach
Take your marketing to the next level with affordable and innovative touch-screen kiosks. ■
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
Real-time, user-interactive touch-screens for public information and service features
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Reservation and Point-Of-Sale support
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Interactive Maps and Directory features
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Public Security and Safety features
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Coupon and Discounts Offers via “touch texting” features
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Digital Advertisement support and Ad Revenue generation
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Demographic Database Aggregation support Fully customisable, kiosks are available in Single, Double and Triple-sided configurations along with unique designs. Ranging in size from 46” up to 65,” our durable aluminum kiosks are waterproof, weatherproof and vandalproof. Built-in speakers and camera allow instant user uploads to Social Media Portals like Facebook, Twitter and YouTube.
EXPAND YOUR
Advertising
reach
TM
DRIVE+FLY
Andrea Collier 702.219.4335
Andrea@sbwlv.com
Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!
Got 120 Million?
McCarran International Airport Feeder Market Network Digital Displays
PDX Portland Int’l Airport
Interactive Media
Approximately 14 million passengers
Baggage Carousels
Window Wraps
SLC Salt Lake City Int’l Airport
Sponsorships
Wallscapes
➤
Approximately 20 million passengers
LAS ➤ McCarran Int’l Airport Approximately 45 million passengers
➤
Taxi Lines
➤
Banners
BUR Burbank Airport
Exit Signs
Approximately 5.5 million passengers
New airports being added to network soon.
Backlit Signs
3-Sided Rotators
PHX Phoenix Sky Harbor Int’l Airport Approximately 42 million passengers
Digital Communication Networks
Custom Opportunities
Smart marketing for intelligent business
Andrea Collier CEO | Managing Member
o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1 1 0 6 2 0 S o u t h e r n H i g h l a n d s Pa r k w ay | s u i t e 1 1 0 – 4 3 1 | L a s V e g a s , N e va d a 8 9 1 4 1