McCarran Rent A Car Center Advertising Proposal
sbwlv.com
About Social Butterfly World
S
ocial Butterfly World, LLC (SBW) is a group of marketing, advertising and savvy business professionals skilled in developing and implementing state-of-the-art marketing and media campaigns that empower consumers to interact and engage with businesses and brands. This highly talented team has completed a wide range of innovative projects. SBW integrates marketing, branding, PR and design with traditional and Out-Of-Home media, and advanced digital networks to create a massive market presence that extends the reach of our clients. Each project is custom designed and tailored to fit each client’s precise needs. SBW currently publishes Drive + Fly, which is the only approved publication that can be placed in cars rented at McCarran International Airport. SBW is also involved in other custom publishing ventures throughout the city. SBW has created Wrap It Up, Hang It Up and H2O – a proprietary line of media products created specifically for our car rental partners and McCarran International Airport. These programs provide additional advertising and revenue sharing opportunities for our partners. Our Vegas Anywhere App is now available for all smart phones and tablets, running on any platform, in any country.
For the first time ever, ALL of Las Vegas is at your fingertips in one comprehensive, user-friendly app. Vegas Anywhere showcases everything Las Vegas has to offer. Consumers can find reviews and information on shows, restaurants and attractions. They can schedule tee times, make restaurant reservations, buy show tickets, rent cars, check bus schedules, check arriving and departing flights, and a whole lot more. And they can even interact socially and post their comments, pictures and “likes.” SBW’s SMS text messaging partner, TXTWIRE, extends interactive capability to all of our media channels. This enables consumers to engage with brands and receive special offers and discounts. It also enables marketers to gather valuable data and communicate new offers and incentives anytime, anywhere. SBW is also proud to be partnered with: McCarran International Airport, Reno Tahoe Airport, Metropolitan Police Department, The Regional Transportation Commission, Latin Chamber of Commerce, Asian Chamber of Commerce, Las Vegas Territory, LVHA, and our car rental partners: Enterprise, National, Alamo, Avis, Budget, Payless, Fox, SIXT, E-Z Rent-a-Car, ZipCar and Enterprise Exotics.
Andrea M. Collier, CEO Managing Member/ACDBE/DBE c 702.219.4335 | f 702.614.1291 | andrea@sbwlv.com 10620 Southern Highlands Pkwy. | Suite 110-431 | Las Vegas, NV 89141 sbwlv.com PDAA Master Certified, SGIA member and UASG 3M Certified. Certificate # NV01413UCPC TM
Vegas Anywhere One App... One Tap D R I V E + F L Y
How the McCarran Rent A Car Center is zoned
ZONE 5
ENTERPRISE
ZONE 4
US ADVANTAGE
THRIFTY
PAYLESS SAV-MOR
AVIS
DOLLAR
ZONE 5
ZONE 4
ALAMO/NATIONAL
BUDGET
ZONE 4 ZONE 3 ZONE 2 ZONE 1
ZONE 1 - Bus and passenger pickup/drop off area ZONE 2 - Area immediately outside the entrance to the RAC ZONE 3 - Space immediately inside the RAC ZONE 4 - Portals visitors pass through to pick up their car ZONE 5 - Garages and cars within
HERTZ
ZONE 5
ZONE 1: Buses/Exterior
Visibility and Impact – 40 buses in fleet – Each travels an average of 120 miles daily – Recall rate of mobile advertising is 97% – 91% of target audiences notice
Production and install not included All creative must be approved by McCarran International Airport.
both text and graphics – A wrapped vehicle generates 30,000 – 70,000 daily impressions Calls to Action – SMS technology that provides coupons and offers instantly
Great Brand Publicity – Connects consumer with your brand – Pricing varies depending on quantity, creative, production and installation/removal fees
ZONE 1: Shuttle Bus Interior
l The Duratran ads inside the McCarran buses reach 7 million viewers annually for approximately 10-15 minutes
each trip.
l Social Butterfly World shoots the art, creates the ad, prints the ad, installs and maintains the placed ad. l
Interior shuttle bus signage are not available seperately, only included with shuttle bus wrap package.
l
Dimensions 36� x 11.06�
Production and install not included All creative must be approved by McCarran International Airport.
ZONE 2: RAC Exterior
AFTER
BEFORE
In 2015, according to the LVCVA
42,312,216 visitors arrived in Las Vegas
6,941,313 of whom used the McCarran Rent A Car Center
Production and install not included All creative must be approved by McCarran International Airport.
ZONE 4: Facility Portals x3 and Signage
Approximately 7 million people utilize the McCarran Rent-A-Car center, 15% of whom are locals l
Average time spent at the facility is between 20 and 25 minutes. l
Located in 3 premium spots inside the McCarran Rent-A-Car center. l
l
Production and install not included All creative must be approved by McCarran International Airport.
Dimensions 246� x 136�
ZONE 4: Facility Portals x3 and Signage
AFTER
Doors/Entry to parking garage BEFORE
Production and install not included All creative must be approved by McCarran International Airport.
l The doors leading to the rental car garage offer off strip attractions that the visitor may not be aware of. l
Directional
l
Seasonal
l
Welcome conventions
l
Promotional
ZONE 4: Facility Portals x3 and Signage
AFTER Wraps and DAMOC displays give visitors something to think about as they go to their cars. l
Wraps can be utilized as directional, seasonal welcoming or promotional signage l
BEFORE
Ask to see a demo of DAMOC
Production and install not included All creative must be approved by McCarran International Airport.
USE: l Promotional l Brand awareness l Increase sales l Customer engagement
CONTENT: l Promotional Video l Social Media l Static images l Rolling video l RSS feeds l Custom messages
ALL ZONES: DAMOC & Augmented Reality
DIGITAL AT THE MOMENT OF CHOICE New digital innovation allows eye-catching content to be displayed using glass doors. These displays become a talking point among customers when encountered.
S SEEING I ! G BELIEVIN BONUS!! l Ask a representative to see a DAMOC demo and discuss uses l Ask a representativer to demo augmented reality
Production and install not included All creative must be approved by McCarran International Airport.
USE: l Onboard Video Displays l OOH/Wraps l SMS Text l Vegas Anywhere App l Augmented Reality l DAMOC l Promotional purposes l Raise brand awareness l Increase overall sales l Increase customer engagement
CONTENT: l Promotional videos l Social media updates l Static images l Rolling video l Web pages l RSS feeds l Custom messages PLUS ALL PLATFORMS provide analytics and data for remarketing
ZONE 5: Parking Garage Opportunities
l
Enhace your reach
Extension of ads throughout parking garages l
Additional opportunities to interact with brand l
AFTER BEFORE
Production and install not included All creative must be approved by McCarran International Airport.
ZONE 5: DRIVE + FLY
re h | Shop | Explo Stay | Play | Dis
TM
The essential guide to Las Vegas and the surrounding area l
D R I V E + F L Y
l
Found in 1.2 million rental cars every year.
l
Assisting with increasing FIT traffic since 2011
People that fly to Las Vegas and rent cars have
more expendable income to spend on: l l l
JA N | F E B 2 016
Attractions/Tourism Dining Shows
McCarran Rent A Car Center Shuttle Bus Riders
6,941,313
visitors to Las Vegas in 2015 rode the shuttle bus between McCarran International Airport and the McCarran Rent A Car Center
Total Passengers - McCarran Rent a Car Shuttle System 2007 January
–
2008
209
2010
2011
2012
2013
2014
2015
343,741
360,837
396,362
423,061
445,169
434,599
475,886
478,327
Variance 0.51%
February
–
383,381
403,786
400,551
397,888
452,041
446,545
454,718
481,716
5.94%
March
–
429,843
474,780
494,011
509,830
563,663
568,719
572,152
611,620
6.90%
384,690
473,163
471,379
499,126
542,739
538,995
546,507
604,769
10.66%
April
480,234
May
552,422
371,572
452,264
454,967
491,644
527,579
546,219
538,806
603,827
12.07%
June
545,648
318,801
447,682
443,334
486,389
515,423
516,744
523,813
577,454
10.24% 10.88%
July
537,928
347,419
469,277
440,971
517,519
516,566
523,076
546,826
606,346
August
488,390
375,189
472,705
444,653
493,765
509,716
497,184
523,052
585,891
12.01%
September
469,968
356,134
457,411
450,800
499,442
512,961
504,050
517,925
570,689
10.19% 12.92%
October
508,333
416,202
501,110
518,262
549,083
579,073
565,294
578,536
653,256
November
439,241
351,409
443,729
462,012
491,187
482,232
503,236
525,565
593,938
13.01%
December
376,476
343,454
398,383
429,028
461,951
448,516
470,365
493,650
573,580
16.19%
5,864,853*
4,421,835
5,355,127
5,406,330
5,820,885
6,095,678
6,115,026
6,297,109
6,941,313
488,738
368,486
446,261
450,528
485,074
507,973
509,585
524,759
578,442
Totals Monthly Average YTD
*estimated
Year Average 10.13%
McCarran Rent A Car Center Demographics
STATS:
41,126,512 Annual Visitors to Las Vegas in 2014 42% Arrived in Las Vegas by Plane 18% of those that flew, rented cars - 5.2 Million 10% of locals rented cars - 520,000 at McCarran International Airport/RAC 88% of those that visited Las Vegas were here on LEISURE (SOURCE: LV Visitor Profile Report Pg. 17 Figure 6) 12% of Visitors attended a CONVENTION - 5,169,054 (SOURCE: LV Visitor Profile Report Pg. 17 Figure 6) 41% of convention delegates, bring someone with them not attending the convention (SOURCE: Airline Visitor Version Report Pg 17 Figure 1) - One could conclude that LEISURE activities would ensue.
FACT:
33% More Expendable Income - People that fly to Las Vegas and rent cars have 33% more expendable income to spend on: DINING, SHOPPING and ENTERTAINMENT/TOURS. 100% Qualified Lead - Must be 25 years old to rent a car 100% Qualified Lead - Must possess a major credit card to rent a car 100% Qualified Lead - Can go anywhere and do anything because they have their own transportation 600,000+ Passengers Transported monthly - The McCarran Rent A Car Center transports over 600,000 passengers in the Shuttle buses, delivers them to the facility and transports them back to the Airport. 86% of visitors do NOT know what they are going to do and or see while visiting Las Vegas. The SBW Innovative Media Platform communicates with travelers during the 60 minute period of peace, while riding the shuttle, inside the facility obtaining their vehicle, inside the parking garages, inside the vehicles and interactively throughout their stay.
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