Treat your mind, body and soul
Pioneering therapies, Holistic philosophy and World class hospitality
HERMAS VALLEY Hermas Valley is a unique wellness retreat set in around 30 acres of virgin forest, offering breathtaking views of the lush green valley. It is a retreat dedicated to restoring balance and harmonizing energy through the ancient practices of Unani, Ayurveda and many other forms of traditional medicine that help you find the most important element of life’s long journey - yourself. Hermas Valley is the brainchild of Dr. K.T. Ajmal, a leading Unani physician in the country. At Hermas Valley both the journey and destination are one - where nature, beauty and stillness.. the great healers work their magic to create an unforgettable wellbeing experience.
Uninterrupted, Undisturbed, Untouched
HEALING AT HERMAS The ultimate holistic wellness destination offering the best of Unani, Ayurveda and a wide range of alternative healing and restorative therapies from around the world All services provided at Hermas Valley are tailor-made to suit each individual’s unique body constitution. The treatments offered here are designed with a scientific approach, while drawing inspiration from nature. A careful assessment is made of the individual’s symptoms, sleep pattern, activity patterns, diet, etc. before treatment in prescribed
offering Hermas is the perfect get-away destination where your search for the inner self and your need to retreat to moments of tranquil calm are answered in more ways than one. Retreat offer treatments focus on strengthening and rejuvenating the body, mind and soul. It involves natural methods and ingredients combining a blend of modern science with traditional, age-old practices through a wide range of medical systems from all around the world like..
Unani Ayurveda Naturopathy Acupuncture Yoga & Meditation Folk Medicine
WELLNESS We invoke the elements of Agni, Vaayu, Jal and Prithvi to reorient and rejuvenate. Our treatments are prophylactic, therapeutic, general and ailment-specific. We offer various rejuvenation, reorientation, and rehabilitation programmes based on every individual’s need. Hermas Valley is a one-of-its-kind venture focussed on not only treating the problem areas, but transforming the individual. Our guests have access to the best doctors and therapies from around the world.
UNANI The term ‘Unani’ REFRS to medicine which SYMBOLIZE life. It is derived from the word ‘Ionian’ which originated in Greece. ‘Tibb’ means the knowledge of the states of the human body in health and decline. ‘Tibb-e-Unani’ is hence an age-old, time tested system of cure DATING back to 5000 BC. It prescribes drugs, diet, drinks and other regimens.
Unani is the only system of medicine which still follows the principles of medicine promoted by Hippocrates.
UNANI THERAPIES The initial approach to treatment in the Unani system entails the establishment of a regimen to normalize and balance the external factors (e.g., air, water, and food) involved in ailments and diseases. If this proves inadequate, then other means, such as treatment with natural medicines, may be recommended.
Cupping: Cupping is a non invading, regulating therapy which, based on natural laws, promotes self healing. The first historical evidence of the medical treatment was found in a medical report from Mesopotamia and Greece 3300 years BC. The coup was known as the symbol of medicine which proves that this therapy was well used. Hippocrates- Father of Medicine(400BC) gave complete instruction on cupping.
Leeching: Hirudo medicinalis (Medicinal Leech) have been used to treat persons for centuries. The first documented accounts of the use of hirudo medicinalis for medicinal purposes dated back to the time of Hippocrates. About 15 species of Hirudo Medicinalis are used in medicine to treat various diseases
Massage: The word Massage is derived from two sources- One is the Arabic verb Mass or Mass’h meaning to touch or to press softly and the other is the Greek word messein, to knead. Massage is a group of procedures best done with the hands , such as friction , kneading , rolling and percussion of the external tissues of the body with a curative , palliative or hygienic object in view.
AYURVEDA - THE SCIENCE OF LIFE Thousands of years before modern medicine provided scientific evidence for the mind-body connection, the sages of India developed Ayurveda, which continues to be one of the world’s most sophisticated and powerful mind-body health systems. In Ayurveda we view a person as a unique individual made up of five primary elements. The elements are ether (space), air, fire, water, and earth. Just as in nature, we too have these five elements in us. When any of these elements are present in the environment, they will in turn have an influence on us. The foods we eat and the weather are just two examples of the presence of these elements.
NATUROPATHY Naturopathy, or Naturopathic Medicine, is a form of natural medicine based on a belief in vitalism, which states that a special energy called vital energy or vital force guides bodily processes such as metabolism, reproduction, growth, and adaptation. Naturopathic philosophy favours a holistic approach and seeks to find the least invasive measures necessary for symptom improvement or resolution, thus encouraging minimal use of surgery and unnecessary drugs. It honours the body’s innate wisdom to heal. Our doctors diagnose and then treat the cause of human illness, utilising only effective and safe natural health care methods. Naturopathic medicine is totally drug-less and non surgical.
Acupuncture Acupuncture is a natural and effective treatment modality which is part of a broader system of medicine called Traditional Chinese Medicine. Acupuncture is unique as it traditionally uses very fine needles to pierce the skin at specific locations in order to stimulate the body’s natural healing ability. These days, laser can also be used instead of needles for the same effect. Acupuncture aims to treat the underlying cause of your condition and not merely the symptoms. Interestingly with Acupuncture, the physical, mental and emotional symptoms are just as important as each other in allowing the doctor to formulate a diagnosis.
folk medicine Folk Medicine is a stream of indigenous medical systems developed over centuries. This relies on traditional wisdom and healing, with ingredients from nature. Traditional medicine include long standing remedies passed on and practised by lay people for thousands of years. Folk medicine consists of the healing practices and ideas of body physiology and health preservation known to some in a culture, transmitted informally as legacy, and practiced. At Hermas, We offer selective proven therapies form local folk medicine to deal with few complex ailments.
YOGA & MEDITATION Yoga is a scientific system of physical and mental practices that originated in India more than three thousand years ago. Its purpose is to help each one of us achieve our highest potential and to experience enduring health and happiness. Yoga help heal and aid in weight loss, stress relief, spinal disorders, arthritis, insomnia and digestive problems, migraines and leads to improved immunity, creativity and intuition, increased energy and vitality. Meditation is a state of deep peace that occurs when the mind is calm and silent. A calm mind, good concentration, clarity of perception, improvement in communication, blossoming of skills and talents, an unshakeable inner strength, healing, the ability to connect to an inner source of energy, relaxation, rejuvenation.
MEDICAL FACILITIES
State-of-the-art Treatment Rooms • 24/7 Medical Care & Emergency Support • Well Equipped ICU for emergency Management • Short and long term therapy inpatient facility • World Class Diagnostic Labs • General and Speciality Department (Geriatrics Paediatrics ,cosmetics,) • Dental OT and On Call Dentist •High Tech Physiotherapy Unit.
Unwind. Rejuvenate. Rediscover SIgnature programmes at Hermas are tailor made for individual health goals. Our wellness programs follow a holistic approach towards achieving the best results in a safe, nurturing atmosphere expertly guided by our team of specialist doctors, skilled therapists, nutritionists, yogis and spa cuisine chefs.
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Lifestyle Enrichment Programme
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Detox Programme
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Weight Loss Programme
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Anti-Ageing Programme
EXPERIENCE THE TRANQUILLITY OF BALANCE Your journey begins here with experiences that will help you recover your inner self to strike the perfect balance. Where gentle touch of exquisite therapies will leave you nourished with perfection. At Hermas therapies and treatments are combination of traditional knowledge and modern practices.
your personal space Tucked away in one of India’s most enchanting regions, Hermas Valley invites you to experience the curative power of nature in the greenery surrounded by vast high range of Western Ghats. Amidst the swaying palms offers the perfect ambience for a tranquil stay. Experience the serenity of nature with modern convenience at this blissful haven. Colours that harmonise, calm spaces that balance your inner being, tranquil views that surround your spirit. Hermas Valley’s living spaces echo the harmony of their surrounding. Timeless yet contemporary, classic yet cutting-edge, we are the ultimate wellness address.
nature that nurture There are moments in life when all you want to do is escape for peace. When journey doesn’t matter but the destination does; Where are all the life come to a moment of calm. Discover the ultimate rejuvenating and life enhancing experience at one of the World’s finest wellness retreat Hermas Valley
hermas valley Hermas offers a uniquely personal approach towards hospitality, with friendly yet skilled personnel, world class amenities, sophisticated treatment rooms, physiotherapy studio, state of the art diagnostic centre, yoga hall, gym, jogging track, gazebos, fine dining restaurant & cafe, library, amphi theatre, prayer hall, swimming pool, reflexology track and recreation area to plan and host your stay; ensuring no compromise to comforts and a blissful experience. Let yourself be Pampered.
STAYING WITH HERMAS Hermas Valley’s 60 premium rooms, 20 villas & suites are designed with classic elegance in the colonial hill architectural style and blend seemliness with the lush surrounding landscapes. The 60 elegant rooms feature panoramic views of the Western ghats, with a serene and natural feel, each room is a haven in itself with luxurious beds, perfectly appointed bathrooms with bathtubs overlooking landscaped gardens or the valley, and private balconies with picture perfect views.
Dining at hermas Preparing our foods by soaking, blending, dehydration, culturing and the culinary creativity and talent of our chefs, we transform vegetables, nuts, seeds and fruits into absolutely delectable culinary delicacies. Day to day menu is handcrafted as per the dietary requirements as prescribed by our medical experts. Most of the vegetables and herbs which are used in the food preparation come from our Organic Garden. Water served here has the herbal infusion in it to fortify the dietary values. The diet menu are designed after the assessment of body constitution and current health condition.
Self-sufficiency Hermas Valley is self-sufficient in the complete sense of the term. We generate our own energy from the sun, wind, and water. The food we provide is sourced from our own organic farms - including fruit and poultry farms. The herbs used for making medicines are grown in our gardens. The property also has a butterfly garden and is dotted with calming water bodies.
PROJECT INFORMATION Hermas Valley is a premium wellness retreat with fivestar resort standard hospitality facilities and offerAyurveda, Unani and many other wellness treatments that aims to redefine medical tourism in India. Our USP is
BUSINESS INFORMATION
to provide a unique combination of Ayurveda, Unani, Yoga, Naturopathy, and Folk Medicine at a single destination. The project will come up on a 30-acre property at Kakkadampoyil in the scenic Western Ghats of Kerala. We aim to facilitate good health through ethical practices, authentic treatments and meditation, in an organic environment(zero carbon valley).
BUSINESS MODEL Our business model is divided into nine components including customer segmentation, value prepositions, key resources, key strategic partnerships, cost structures, etc. Revenue will be primarily generated through treatments, accommodation and food & beverages. Additional revenue come from wellness packages, specialist doctor consultations & local activities. The capital needed for the Hermas Valley project is pegged at Rs. 60 crore. A feasibility study shows that the investor can get up to 100 per cent return on investment in 10 years, assuming positive market conditions. The study also indicates up to 300 per cent asset appreciation in 10 years. In the first year, we aim to make a profit (after tax) of Rs. 1.32 crore. By the 10th year, that amount is expected to increase to Rs. 9.45 crore.
the Industry The medical tourism sector is all set to boom in India. A CII-Mc Kinsey report says the medical tourism industry is expected to be worth 4 billion dollars by 2017. India is one of the top three medical destinations in Asia. Tourists from Germany, France, US, Switzerland etc., come to India for Ayurveda and other natural treatments. Kerala is an attractive tourist destination and this potential can be tapped into by offering world-class treatments to guests.
Competitive Landscape We plan to promote the venture primarily through Dr. Ajmal’s medical contacts across the world. We also plan to attract tourists through participating in medical exhibitions, tie-ups with doctors and travel agencies, a multilingual website, social media, and advertisements. Kerala has emerged as the most acclaimed tourist destination of the country in the recent past. Its varied demography coupled with its enthralling natural beauty has very fittingly earned it the sobriquet of being “God’s own country”. The World Travel and Tourism Council has selected Kerala as a “Partner State”. National Geographic’s ‘Traveller’ magazine names Kerala as one of the “ten paradises of the world” and “50 must see destinations of a lifetime”.
Dr. K.T. Ajmal A doctor, businessman, philanthropist, educationist and visionary, Dr. K.T. Ajmal is the founder of Hermas Herbal Unani Pharmaceuticals and Calicut Unani Hospital & Research Centre - the fastest growing and one of the most trusted unani hospital in India. Hermas Valley is his dream project to create a state-of-the-art wellness destination, which, one day, will become the preferred destination for advanced medical care for patients from across the world. With such a lofty goal, Hermas Valley had to be conceptualized differently from existing medical centres in India - which is why this facility was designed as a comprehensive wellness retreat.. Detailed project report can be supplied on request
Corporate office: Near Kallai Bridge, Kallai Rd, Calicut - 673003 Kerala Phone: +91 94470 97059 Email: ajmal@HERMASVALLEY.COM WWW.HERMASVALLEY.COM