OUR BIG IDEAS SHARING • OUR • VISION
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A STRATEGIC PLAN FOCUS: Our “Big Ideas” proposal encompasses four of the five strategic objectives outlined in DCI’s 2011-2015 corporate business plan, specifically: • Increasing participation in the corps comprising the collective and their various educational program offerings • Increasing attendance at Drum Corps International Events • Increasing year-round incremental revenue • Helping to raise the artistic standards of the drum corps activity The goal of winning this grant is to invest in initiatives and projects which will benefit the collective, serving as a catalyst for future explosive growth. Capitalizing upon this opportunity will define a turning point in the history and evolution of Drum Corps International as an activity, as a collective fraternity of its members and as a healthy, thriving, forward-focused corporation poised for growth and for engaging more young people in this outstanding and remarkable experience. (C)2011 DRUM CORPS INTERNATIONAL. ALL RIGHTS RESERVED.
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THE DCI BIG IDEA IN 3 BIG THOUGHTS: On the eve of its 40th anniversary, Drum Corps International will invest its grant in several initiatives, focused on engaging more young people in its current & future activities through their participation in & appreciation of this unique art form, while preserving the legacy of marching music in the US.
Spotlighting the PRESENT
Through technology & live interaction, this grant will connect thousands of students & millions of their fans worldwide in exciting new ways.
Developing the FUTURE Expanding innovative extracurricular programming & developing experiential learning opportunities, we will better equip our corps to inspire & train new generations of educators & student leaders.
Preserving the PAST As specialized marching music groups, drum & bugle corps have evolved well beyond their military origins. This grant helps create physical & digital archives of historical photos, recordings & memorabilia enabling scholarly research & historical preservation.
(C)2011 DRUM CORPS INTERNATIONAL. ALL RIGHTS RESERVED.
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ELEMENT A: SPOTLIGHTING THE PRESENT ACTIVITIES INCLUDE: • A newer, bigger and more incredible DCI.org… helping us to “spread the good word” in new and innovative ways • Improvements to enhance the experience of corps members, fans & supporters… every day of the year • Upgrades and expansion of the DCI Fan Network… making a good thing even better • New opportunities for sharing information… for corps, students, fans & alumni • New store.DCI.org shopping experience with greatly expanded product offerings
(C)2011 DRUM CORPS INTERNATIONAL. ALL RIGHTS RESERVED.
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ELEMENT B: DEVELOPING THE FUTURE ACTIVITIES INCLUDE: • Creation of “corps incubation” programs to increase participation by a greater number of young people • Increased training & resource development opportunities to better serve corps members and foster stronger, more stable member organizations • Expansion of DCI programs in scholastic music education • Market development activities and programs • Expansion of adjudication recruitment, training & development opportunities to enhance the experiences of the performers and their fans
(C)2011 DRUM CORPS INTERNATIONAL. ALL RIGHTS RESERVED.
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ELEMENT C: PRESERVING THE PAST ACTIVITIES INCLUDE: • Scanning, digitizing & cataloging over a half million vintage photographs, 35mm color transparencies, public relations files, vintage advertising materials, posters & print publications archives for eventual public release • Preservation and digitization of audio and video archives – creating a temperature controlled environment specifically designed for stable storage of DCI’s historical audiovisual analog assets and creating high-resolution digital archiving where possible. • Creation of a repository for donation of uniforms, instruments, publications, photographs, additional recordings and other historical memorabilia to serve as the nucleus of a possible future exhibition or permanent installation • Creation of an interactive online library enabling academic research and historical studies in a variety of areas of interest
(C)2011 DRUM CORPS INTERNATIONAL. ALL RIGHTS RESERVED.
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IN CONCLUSION...
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IN CONCLUSION Achieving the donation of a significant prize in this contest will pay dividends to the corps which comprise Drum Corps International, their members and their fans for years to come. In order to win one of the top prizes, the fraternity of corps and the drum corps community at large must come together in an unprecedented effort, joining forces to share in the promise of a bright future for the remarkable activity we share. We must leverage the use of the technology at the center of this campaign to generate excitement about the contest, while at the same time presenting the activities of Drum Corps International and the approaching 2011 season with great enthusiasm. Your votes will make a big difference in the future of DCI. We appreciate your support! — The Board of Directors, Member Organizations and Employees of Drum Corps International May, 2011 (C)2011 DRUM CORPS INTERNATIONAL. ALL RIGHTS RESERVED.
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SAMPLE FACEBOOK POST I need just 20 of my Facebook friends to help me with this very important project. PLEASE just take two minutes to vote for Drum Corps International in the Chase Community Giving program. We have a very real opportunity to win a grant of up to a half-million dollars! It’s fast, it’s easy and it’s free. Just click here to learn more and cast your vote: (http://dci.org/chase). Thank you for helping me and an organization that’s a big part of my life.
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