Kiddies - Brand Identity Design

Brand Guideline

Kiddies is an online store for child’s brain development exclusive play toys for your babies and toddlers.

LogoOur primary logo represent fun-like brain development approach. This will be a major identiﬁer for the brand at Events, Digital banners and Packaging.

Brand mark/Icon can be used as a standalone for avatars, app icon, favicon and display pictures.

App Icon Favicon

Logo Variations

Our full color logo should be used on light background and with adequate clearance. The name ‘Kiddies’ in the logo lock must be reversed to white where contrast is limited (i.e. a colored background or image).

A monochrome logo variant in our brand colours is allowed where necessary. A white logo is allowed when media reproduction and the background is too dark to allow use of the brand logo.

#746162 RGB:116, 97, 98 CMYK: 53, 60, 53, 25 #F7F7F7 RGB: 247, 247, 247 CMYK: 2, 1, 1, 0

Colours #000000 RGB: 0, 0, 0 CMYK: 75, 68, 65, 90

Primary

Secondary Colours

#A8352F

RGB: 168, 53, 47

CMYK: 23, 99, 100, 18

1 6

#F1E5D8

RGB: 241, 229, 216

CMYK: 4, 9, 13, 0

#AA652E

RGB: 170, 101, 46

CMYK: 27, 67, 100, 15

2 7

#CFBFC3

RGB: 207 191, 195 CMYK: 18, 24, 16, 0

#F5BA56

RGB: 245, 186, 86

CMYK: 3, 29, 81, 0

#095169

RGB: 9, 81, 105

CMYK: 100, 66, 42, 28

4

3 8

#D2BBAD

RGB: 210, 187, 173

CMYK: 18, 25, 30, 0

1 2 3 4 5 6 7 8 5

#86BAA6

RGB: 134, 186, 166 CMYK: 51, 11, 41, 0

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Glitter Candy Geomanist ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Headline Font: Body Font: Typography Aa Bb AaBb

Typographic

76.29px | 4.768rem

61.04px | 3.815rem

48.83px | 3.052rem

39.06px | 2.441rem

31.25px | 1.953rem

25.00px | 1.563rem

12.80px | 0.8rem 16.00px | 1rem 20.00px | 1.25rem

Heading 6 Heading 5 Heading 4 Heading 3 Heading 2

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Paragraph - Regular Paragraph - Small

1

Photograph Profile

Staff, supporters and partners are our most valuable assets. When profiling our people, grey-scale images are first preference.

Removing color equalizes imagery of individual people, allowing the brilliance and uniqueness of what they do to shine without any distraction from the visual.

Plain background can add professionalism and unity. Dynamic background can showcase expertise, such as a work setting.

Brand Guideline 018 |

Kiddies

Background and Colour Treatment

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Letterhead & Business Card

User Name

Pos tion

username@ema com +27) 7123 456 789

#1 S reet Name Pretor a Gauteng, Sou h A r ca Kidd es coza

username@email com (+27) 7123 456 789

#1 St ee Name, Preto a, Gauteng Sou h Afr ca

Please if found return to the address below: user.name@email.com (+27) 7123 456 789 #1, Street Name, Pretoria, Gauteng, South Africa. Kiddies.co.za

User Name CEO & Founder Identity Card User Name CEO & Founder

FOLLOW

Kiddies Type Here It’s ZAR 99,99 Type Here It’s ZAR 99,99 Type Here It’s ZAR 99,99 Kiddies Type Here The Funfactor K dd es Kiddies

@kiddies Exercise Builds the Brain K ddies @kiddies The Funfactor K ddies @kiddies Kiddies Kiddies K ddies Ed m @kiddies ta @kiddies It’s ZAR 99,99 It’s ZAR 99,99 K ddies It’s ZAR 79,99 Educat on Wooden Multi Coloured Counting and Sorting Cubes • Ages 2-3 Years • 102 Pcs It’s ZAR 99,99 Mega BlocksClassic 60 • Stacking Blocks • Ages 2-3 Years • 60 Pcs K ddies K ddies @kiddies @kiddies Exercise Builds the Brain

User Name user,name@email.com

User Name user,name@email.com The Fun Factor Shop your expert-crated child’s brain development play toys Shop your expert-crated child’s brain development play toys

Edutainment

Consultations Contact us Resources Quick Links Events © 2022, Kiddies. All Right Reserve Shipping Rate Return policy Shop Track your Order Question? info@kiddies.co.za Contact us at Sign up for our Newsletter Learn More Join over 1000+ subscriber for egular child development tips Easy Explore 01 Shop $4999 Buy Chat support, 7 days a week Talk to eal person to get help with whatever you need. Learn more Quarterly sales event Get the chance to partake in children play toys sales Learn more Exclusive Consultations Have an e ecutive consultation egarding your children growth Learn more Excellent Customer Services Whenever you need it Our customers are a priority in our business operations 02 | Shop Car t 03 | About us 04 | Privacy policy Get in ouch $4999 Buy Let your wards discover the world which through deliberate activities that foster their brain development. Hone their natural abilities for STEM skills through skillfully designed play toys. Discover the World Through Play

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