Soje - Brand Identity Design

Copyright © Soje 2021.

All rights reserved.

Brand Guideline

Revision History

An Overview

This document communicates the Brand Identity of Soje Nig. Limited. It clearly articulates the mission, values and persona for the design of all subsequent brand artifacts.

About Us

We are one of the leading companies in the storage systems Market, provider of industrial storage and shelving, expertly designed and engineered to enable businesses to increase capacity, productivity, and efficiency. We specialize in design, manufacturing, sales and services of metal racking, mobile archive, and other storage solutions.

Soje is the online brand name for the integrated and frictionless online solution for the purchase of racks and storage systems by SM Jay Nigeria Limited. Copyright

Our Mission

Our mission is to provide a frictionless end-to-end online solution for the purchase of rack and storage systems.

Meaning

The logo is well crafted and constructed proportionately meaning behind it.

The solid square background with uneven rounded edges on the two sides of the square symbolized the smooth, frictionless end-to-end online The user experience we want to deliver to our customers. moving and flexible ‘S’ is a reference to the letter ‘S’ in Soje, it symbolizes the speed, flexibility, agility and adaptability in service delivery. This is summed up in our brand promise of providing an integrated and frictionless online solution for the purchase of racks and storage systems.

The orange color elicit the friendly and cheerful corporate culture we are building at Soje.

Logo

Our primary logo represent our brand promise providing an integrated and frictionless online solution for the purchase of racks and storage systems. This will be a major identifier for the brand at Events, Digital banners and Packaging.

App Icons Favicon

Logo Variation

Our full color logo should be used on light background and with adequate clearance. The name ‘Soje’ in the logo lock must be reversed to white where contrast is limited (i.e. a colored background or image).

A monochrome logo variant in our brand colours is allowed where necessary. A white logo is allowed when media reproduction and the background is too dark to allow use of the brand logo.

Single Colour

Colours

Primary

#000000

RGB: 0, 0, 0 CMYK: 75, 68, 65, 90

#FFE8C4

RGB: 255, 232, 196

CMYK: 0, 9, 24, 0

#62211B

RGB: 98, 33, 27

CMYK: 44, 36, 36, 1

#E6E6E6

#999999 RGB: 153, 153, 153 CMYK: 39, 91, 91, 63 #127475

RGB: 18, 116, 117 CMYK: 94, 38, 53, 16

#F05236

RGB: 240, 82, 54 CMYK: 0, 87, 100, 0

CMYK: 0, 35, 72, 0 RGB: 255, 181, 100 #FFB564

#ACBEA4

172, 190, 164

CMYK: 36, 16, 40, 0

#E2E8CE

226, 232, 206

CMYK: 11, 3, 22, 0

Typographic Scale

The body text base size of 16px is used, this is equivalent to the Paragraph - Regular. The text are scaled using the Major Third ratio1.250.

The scale can be change to suit the usage. The recommended scale is as stated below.

76.29px | 4.768rem

Heading 1

Small scales ( <1.2 ): This is a subtle and good scale for both mobile and desktop apps, or the mobile version of a responsive site.

61.04px | 3.815rem

48.83px | 3.052rem

39.06px | 2.441rem

Medium scales ( 1.15–1.333 ): These have a clear hierarchy, and help to organize sections with subheadings. A medium scale is versatile and works well for a wide variety of desktop sites, including blogs and marketing sites.

Large scales ( >1.333 ): These may be challenging to implement effectively, but could work well for some marketing purpose e.g Billboards.

31.25px | 1.953rem

Heading 5 Heading 4 Heading 3 Heading 2

25.00px | 1.563rem

Heading

12.80px | 0.8rem 16.00px | 1rem 20.00px | 1.25rem

6

Paragraph - Large

Paragraph - Regular

Paragraph - Small

Logo Dos

Special Consideration:

1. The logo may be embossed, debossed, etched or engraved on materials such as glass, brushed aluminum or wood.

Always use approved logo and never try to recreate it.

Exclusion Zone

2. As needed, a 25-35 percent black overlay increases text legibility on images

We respect the logo by giving it some space on all sides(safe area). A safe area is used to prevent placing other elements near the logo that may distort the perception of the identity.

Logo Don’ts

Never switch the colors. Never stretch or distort the logo Never rearrange elements of the design

Soje

Never change or alter any fonts.

Never change the orientation of the logo with angles different than 0 or 90

Logo on Images

The pictures shown here will give you an idea about what to do with the logos.

1. The single-color variant of the logo should be uses, where possible, when placing the logo on an image. The full color version should only be used sparingly on images.

2. The logo should preferably be placed at the corners.

3. The logo should be placed where high contrast can be achieved.

Logo on Images

The pictures shown here will give you an idea about what to do with the logos.

1. Avoid placing the logo where high contrast cannot be achieved.

2. Avoid placing the logo in busy areas of any image.

3. Avoid using the full color logo on full-colour images, especially where high contrast cannot be achieved.

4. Avoid placing logo directly in the middle of the page where possible

Photographs Profile

Staff, supporters and partners are our most valuable assets. When profiling our people, grey-scale images are first preference.

Removing color equalizes imagery of individual people, allowing the brilliance and uniqueness of what they do to shine without any distraction from the visual.

Plain background can add professionalism and unity. Dynamic background can showcase expertise, such as a work setting.

Social Media Profile

The logo placement for social media profile containers should be placed as stated below.

For a rounded edge - square shaped container, a 6 x 6 grid with 1 grid clearance around the logo should be used. For a circular shaped container, the 8 x 8 grid with 2 grid clearance should be used. This is as shown in the images below.

This is a basic PowerPoint® template that can be used for presentations

The area demarcated can be customized as needed with relevant imagery.

Customizable presentation areas use the brand font Raleway as the typeface. This is the preferred font for this application and should be used whenever possible. In the event the brand font is not available, the system font, Arial, can be used in the prescribed weights.

Collaterals

Corporate Letterhead

LetterofIntroduction

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up oneofthemoreobscureLatinwords,consectetur,fromaLoremIpsumpassage,and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes fromalineinsection1.10.32.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up oneofthemoreobscureLatinwords,consectetur,fromaLoremIpsumpassage,and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes fromalineinsection1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied byEnglishversionsfromthe1914translationbyH.Rackham.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied byEnglishversionsfromthe1914translationbyH.Rackham.

SincereltYours

UserName

Collaterals

The silhouette image is to be replaced with staff members' or volunteer’s relevant image.

Collaterals

Complimentary Card

User Name

Position

+27 12 234 567 user.name@vuwin.com www.soje.store

Social Media Posts

Photo

Photo

Soje

Lekki, Lagos.

250 likes

Soje Another beautiful day at work

Photo

Soje Lekki, Lagos.

Soje Lekki, Lagos.

250 likes

Soje Another beautiful day at work

250 likes

Soje Another beautiful day at work

Collaterals

Collaterals

#18 Amore street, Ikeja, Lagos. hello@soje.com sales@soje.com (+234) 803 4484 931, (+234) 802 3362 025 www.soje.com