FreshBook Issue 2

SPRING / Summer 08 M

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IN THIS ISSUE:

Chillin’ & Grillin’ Business Class

ProShop PLUS:

Setting Up Shop WorkStyle for Spring & Summer

Workspace Inspiration

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Welcome back to The Fresh Book and to SwervePoint. It’s nice to see you again.

A new season and a new mix will always put a spring in our step at SwervePoint. We’ve filled our pages with some timely tips to get you in the know and more fresh merchandise that’s all set and ready to go. Since we’re still getting to know each other, we thought we should tell you a little bit more about ourselves.

We’re merchants. We have an eye for style and love a good bargain ourselves so we’ve developed a strong capability for mixing style with low prices. We are friend to meeting planners and procurement professionals alike.

We’re marketers. We have a fondness for the written word and great design that speaks volumes without saying a word. We love niches, positioning, branding, and trends. It all adds up to better merchandising which begets better communication.

We’re nimble. We stretch a lot and do yoga but that’s not what I’m referring to. I’m talking about our corporate structure and culture. From the inside out we’re designed to be different. It helps us think faster on our feet and produce a fresher IDEA® for you.

That’s probably enough about us for now but if you want more of where that came from, you can always visit our blog at: welcometofresh.typepad.com or our site at www.swervepoint.com Please enjoy your copy of The Fresh Book and we hope you’ll call us to work on some cool projects real soon.

About The Fresh Book The Fresh Book is designed to make it easier for you to select the most trend-relevant merchandise available.

We publish the Fresh Book twice a year: Spring/Summer and Fall/Winter.

As you browse the Fresh Book you’ll undoubtedly have questions. We’re here to answer all of them for you so just call us at 1-877-793-7838. You can also find additional information about the featured products by visiting the StyleShop: www.spstyleshop.com in the Specialty Shops category.

About SwervePoint SwervePoint is a full-service communications merchandise firm. We help our clients use fresh, fun and affordable merchandise in unique ways that will surprise and delight their employees, customers and business partners.

We’re a fun, energetic bunch that is passionate about products and driven to work really hard for our customers.

We focus our efforts on making sure that our work helps you accomplish your goals. Everything we do is geared towards “making our products more purposeful and your experience more enjoyable.”

Thank you for your continued support of SwervePoint and remember to “Keep it Fresh.”

The Fresh Book is a semi-annual publication of SwervePoint, LLC. Design & Art Direction: Dave Shannon Design Merchandising: Antonietta Palladino Contributing Photography: Steve Briggs

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Give the IDEA tree a shake.

Our clients are constantly asking us for ideas. In hopes of keeping up with demand we decided to plant a tree. Not just an ordinary tree but an extraordinary tree, an IDEA tree. We watered, fed and nurtured the tree and lo and behold it has produced many beautiful and fresh IDEAs of all shapes and sizes.

Sometimes we'll get lucky and one will fall off and hit us on the head, even when we're not looking for one; sometimes we'll need to climb high up into the tree and get way out on a limb and reach hard for an idea; and oftentimes we have to walk around the tree holding a bushel and catch what falls to see if we can make anything out of it.

Our IDEA tree is strong and healthy and continues to produce wonderful results for our clients. So go ahead… give the IDEA tree a shake.

IDEA – identify, develop, execute and assess. ®

Business Class Business travel is a necessity and challenge of modern working life.

That’s why we’ve put together our Business Class Collection, a mix of affordable & upscale travel products and accessories all designed to make travel easier and more fun.

So whether you’re looking for a little something for your own jet-setting or need to order the best in travel gifts for your event attendees, look no further.

Welcome aboard SwervePoint Business Class, if there’s anything we can do to make your experience more enjoyable don’t hesitate to ask.

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City Slicker Sophisticated and sleek styles for the urban professional.

Women’s Bolle Sunglasses WS1933 Est. Price: $63.75

Boston City Guide WS1934 Est. Price: $12.95

The Taxi Wallet WS1937 Est. Price: $9.85

The Plaid Journal WS1935 Est. Price: $4.95

Women’s Storm Jacket WS1931 Est. Price: $70.00

Tumi Voyageur Tote WS1932 Est. Price: $395.00

Swiss Army Umbrella WS1936 Est. Price: $31.00

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Tech Traveler Performance products to satisfy your technolust.

Lens Cleaner WS1965 Est. Price: $3.25 Canon PowerShot WS1964 Est. Price: $299.99

Battery Charger WS1969 Est. Price: $9.95 Cross Tech 3 WS1649 Est. Price: $36.50

High Sierra Remote Business Case WS1962 Est. Price: $52.50

Men’s Soft Shell Jacket WS1961 Est. Price: $58.50

The Tech Pocket WS1968 Est. Price: $17.00

BOSE® In-Ear Headphones WS1963 Est. Price: $99.95

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The Robotic USB WS1967 Est. Price: Call for Quote SPRING / SUMMER 2008

Island Hopper Getaway gear to pump up your vacation vibe.

see more colors. find more choices. www­­­­.spstyleshop.com

Bamboo Flip Flops WS1952 Est. Price: $90.00 Underwater Camera WS1956 Est. Price: $13.50

The Dri-Pak WS1957 Est. Price: $7.05

Beaded Bracelet WS1953 Est. Price: $10.00

Waterproof Sunscreen WS1954 Est. Price: $9.75

Women’s Brim Hat WS1951 Est. Price: $5.50

The Parasheet WS1955 Est. Price: $31.00

Beach Tote WS1950 Est. Price: $76.00

Sports Bottle WS1960 Est. Price: $4.95

Passport Case WS1958 Est. Price: $16.75

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Travel Accoutrements

CALL US to get started!

877-793-7838

Upgraded accessories to make your travel fly by.

Waterman Carene WS1812 Est. Price: $140.00 Quilted Laptop Sleeve WS1943 Est. Price: $14.50

1846 Cross Flip Card Case WS1945 Est. Price: $34.25

Stainless Steel Tumbler WS1940 Est. Price: $9.99

Cool Mates WS1921 Est. Price: $3.50

The Internet Phone WS1939 Est. Price: $52.95

High Sierra Portable Charging Stand WS1947 Est. Price: $13.25

Swiss Army Fudan WS1942 Est. Price: $60.00

The Valet Keychain WS1948 Est. Price: $4.00

Swiss Army Dopp Kit WS1949 Est. Price: $31.50 Travel Clock WS1941 Est. Price: $8.75 7 | fresh book

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Š2008 Tumi, Inc.

www.tumispecialmarkets.com

No need to scramble. We’ve done our homework and can help you pick the best ball for your corporate golf event, your boss or yourself.

We’ve also thrown in a few of our favorite golf products to get everyone around the course under par.

The Callaway Humidor WS1855 Est. Price: $90.75

Golf Globe WS506 Est. Price: $16.25

Nike Reactive Towel WS2035 Est. Price: $10.25

Titleist Cap WS2038 Est. Price: $21.25

The G-Clip WS508 Est. Price: $14.00

Nike Windproof Umbrella WS2037 Est. Price: $21.50

Callaway Warbird Stand Bag WS2033 Est. Price: $155.00

The Golf Kit WS642 Est. Price: $3.00

Mini Sharpie WS1112 Est. Price: $1.15

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Ball Market Share 56.7% 31.1%

Acushnet (Titleist & Pinnacle)

10.1%

TaylorMade/Noodle, Wilson, Srixon, Volvik

2.1%

Nike, Callaway/Top-Flite, Bridgestone/Precept

Others

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• Feel and Distance are the two top playability attributes • The brand name of the golf ball has the greatest influence on the trial of another golf ball, followed by a friend or playing partner’s recommendation

• Concern about golf ball pricing continues to increase in the market

• Technology and innovation are important to serious golfers in their golf ball purchases

Chances are you or someone you know is playing the wrong ball and it’s holding your games back.

Let us help with our nifty ball guide.

Ball Guide TOUR $40 OR MORE Top-notch performers that go a long way, spin like a top and feel divine. Many have soft urethane covers: Titleist Pro V1; Nike One Platinum; Bridgestone Tour B330-S; Callaway Tour i; TaylorMade Black.

PERFORMANCE $26 TO $35 These offer well-rounded performance, though not as much as the pricier TOUR balls. You generally don’t sacrifice one attribute for the other such as feel, distance, or spin: Titleist NXT Tour; Nike Ignite; Bridgestone e6+; Callaway HX Hot; Callaway HX Pearl; TaylorMade Burner TP. VALUE: SOFTER $25 OR LESS Known for length off of the tee but lack greenside playability found in more expensive balls: Titleist DT Carry; Nike Power Distance Soft; Noodle +; TaylorMade Burner.

VALUE: HARDER $25 OR LESS These balls have a firmer cover feel than their VALUE counterparts: Nike Juice 312; Nike Karma; Callaway Warbird; Noodle + Lady.

Source: Golf Magazine

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Merchandise Center

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Homepage Navigation

Thumbnails

Item Detail

If managing your on-site supply closet has taken on a life of its own and you find yourself searching, counting, shipping, and tracking merchandise and collateral shipments it’s probably time to consider outsourcing and setting up shop on-line. The e-commerce and fulfillment division of SwervePoint provides total order management solutions for businesses interested in streamlining their merchandise procurement and distribution processes.

Sounds like complicated stuff? Don’t worry, we’ve been doing this for years and we’ve found that simple is smart and successful. If you like the fresh style of SwervePoint, you’ll enjoy the simple, flexible, and fresh on-line applications of ShopKeeper.

Setting Up Shop Our on-demand solutions provide the following benefits: • Fast time to results

ShopKeeper is available in two scalable offerings: SupplyCloset – perfect for small to medium sized programs

• Flexible options for growth

• Simple user interface design

• Service expertise

• Integrated survey tool

• Better merchandise

• Electronic gift certificates

• Volume pricing

• Program marketing launch • Real-time inventory visibility • Reporting CompanyStore – perfect for large volume programs • Builds on the functionality of our SupplyCloset • Extensive customization capabilities

Zoom

Live Support

• E-Procurement integration • Super user training • Dedicated account management • Call center & Live support • Dashboard reporting

Visit www.swervepoint.com/programs for more information.

In the meantime, check out what’s core and in-store.

Setting Up Shop C O R E

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Men’s Greg Norman Play Dry Polo WS1673 Est. Price: $34.50

S T O R E

What’s Core? Core is the merchandising base for your on-line program. It’s the place to start, the everyday essentials. The Core represents the quickturn high volume products that you’ll want on the

Women’s Greg Norman Play Dry Polo WS1674 Est. Price: $34.50

Custom Journal WS2072 Est. Price: $7.95

The Prodigy USB WS2068 Est. Price: Call for Quote

Quill Slant Top Pen WS2070 Est. Price: $12.50

Men’s & Women’s Performance Soft Shell WS2060 Est. Price: $45.90 WS2061 Est. Price: $45.90

Low Profile Twill Cap WS2064 Est. Price: $8.75

Titleist Pro V1’s WS638 Est. Price: $51.50

The Marco BallPoint Pen WS2069 Est. Price: $6.50 13 | fresh book

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Metropolitan Padfolio WS2073 Est. Price: $19.98

The Laguna WS2067 Est. Price: $6.95

shelf and ready to ship at a moment’s notice. We develop the Core using historical analysis of your past merchandise performance, current trends and our best sellers that will work for your brand.

see more colors. find more choices. www­­­­.spstyleshop.com

CALL US to get started!

877-793-7838

Jelly Belly Tin WS529 Est. Price: $1.95

Golf Umbrella WS2074 Est. Price: $24.65 Men’s Cutter & Buck Luxe Polo WS1702 Est. Price: $54.50

Hanes Beefy Tee WS701 Est. Price: $3.95

Men’s Columbia Fleece Jacket WS2062 Est. Price: $43.75

Women’s Cutter & Buck Luxe Polo WS1703 Est. Price: $54.50

Mini Carabiner Light Bottle Opener WS2071 Est. Price: $2.85 Slazenger Sport Duffel WS2065 Est. Price: $24.85

Women’s Columbia Fleece Jacket WS845 Est. Price: $43.75 The Paper Mate Visibility WS1823 Est Price: $.75

The Corporate Brief WS2066 Est. Price: $27.50 SPRING / SUMMER 2008

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Go Fly a Kite WS1994 Est. Price: $2.25

’ n i l Chil ’ n i l & Gril d okouts an o c e t a r o p ff for cor ts.

Sizzlin’ stu r fun employee even summe

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Hamilton Beach Blender $99.99

WS1983 Est. Price: SPRING / SUMMER 2008

From parks to parking lots, nothing builds camaraderie and morale like a company picnic or summer outing.

Fire up the grills and your employees at the same time with a day of appreciation that’s sure to score.

Our merchandisers have the sources, styles, and stuff to heat up the food and the competition… great grill tools, games, caps & tees, coolers, kites and tunes.

Grab your burlap sack and race to call us to help plan your picnic prizes.

Zippo Thermometer Set WS1980 Est. Price: $31.50

The Grill Master Apron WS1878 Est. Price: $13.98

Little Black Book of Barbecue WS693 Est. Price: $7.65

Grill Light WS1981 Est. Price: $35.99

The Brinkmann Grill WS1977 Est. Price: $349.95

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Fashion Zip Hoodie WS1974 Est. Price: $25.00

Branding Iron WS1982 Est. Price: $44.00

Colorful Tote WS1990 Est. Price: $20.25

Executive BBQ Set WS1979 Est. Price: $39.99 The Lounger WS1991 Est. Price: $19.99 iLive Portable Docking Station WS2002 Est. Price: $69.99

The Tailgater Set WS1995 Est. Price: $38.99 17 | fresh book

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CALL US to get started!

877-793-7838

Traditional Frisbee WS1993 Est. Price: $1.00 Sunshine Cocktails Book WS2000 Est. Price: $11.75

Collapsible Koozie WS1985 Est. Price: $1.10

Cooler On Wheels WS1988 Est. Price: $39.95

Women’s Soft Tee WS1971 Est. Price: $13.00

Basic Tee WS1970 Est. Price: $9.95

Cooler Combo WS1992 Est. Price: $19.99 SPRING / SUMMER 2008

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Cotton Baseball Cap WS1976 Est. Price: $9.95

see more colors. find more choices. www­­­­.spstyleshop.com

Women’s Mesh Pique Polo WS1973 Est. Price: $36.00

Bottle Opener WS1997 Est. Price: $1.99

Set of Four Juicy Glasses WS1984 Est. Price. $19.95

Metro Tote WS1986 Est. Price: $39.50 The Cool Mist WS2001 Est. Price: $6.50

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Pocket Size Sani-Pen WS1998 Est. Price: $1.85

Men’s Mesh Pique Polo WS1972 Est. Price: $36.00

Deluxe Cinch WS1989 Est. Price: $10.00

Sun Kit WS1996 Est. Price: $5.50

The Sweatshirt Blanket WS1975 Est. Price: $25.95 The Groovy Cooler WS1987 Est. Price: $42.00

Stadium Bowl Cooler WS1882 Est. Price: $22.00

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Z I P H O O D I E , LO U N G E PA N T S , TA N K

E V E R Y M O N T H . T W E L V E O F T H E B E S T. L I F E S T Y L E M E E T S W O R K S T Y L E .

Sign up to receive The Sturdy Dozen each month at www.swervepoint.com.

The Corner Office Stylin’ like the boss.

Workstation Style Decorate your space.

WorkSpace Inspiration No matter what kind of work you do, we’ve got the right tools for you.

Whether you work from the office, home, or the road, making your workspace the way you want it will make you more productive and happy. So get comfortable and get creative because we’ve got gizmos, gadgets and great gear to get the job done.

Start now by personalizing your space and promoting your brand with our fresh selection of desk accessories, writing instruments, stationery supplies, technology products, drinkware and business cases.

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The Road Warrior Miles and miles of style.

The Digital Frame WS2010 Est. Price: $324.00 LumiNight Desktop Weather Station WS2012 Est. Price: $99.95 Tumi Meridian Padfolio WS2006 Est. Price: $195.00

Business Card Holder WS2008 Est. Price: $8.50

Wireless Mouse WS2009 Est. Price: $16.95

The Executive’s Charging Stand WS2013 Est. Price: $79.95 Cross Townsend WS2005 Est. Price: $58.50

The Corner Office

The Executive Desk Pad WS2003 Est. Price: $86.50

Sonic Globes WS2007 Est. Price: $4.25 Letter Opener WS2011 Est. Price: $10.00 SPRING / SUMMER 2008

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The Flower Jotter WS1893 Est. Price: $14.00

File Folders WS1764 Est. Price: $5.95

Memo Mouse Pad WS1741 Est. Price: $7.50

Photo Flower WS1891 Est. Price: $26.50

The Pencil Cup WS1734 Est. Price: $5.00

Modern Perpetual Calendar WS1871 Est. Price: $32.50

Divided Desk Tray WS1735 Est. Price: $5.95 Ceramic Mug WS2026 Est. Price: $4.65

Translucent Blossom WS2027 Est. Price: $.95

Workstation Style 25 | fresh book

SPRING / SUMMER 2008

The Audrey WS1791 Est. Price: $58.00

see more colors. find more choices. www足足足足.spstyleshop.com

Parker Rubber Grip WS2022 Est. Price: $6.50

Aluminum Journal WS2021 Est. Price: $8.75

Leatherman Juice WS2024 Est. Price: $64.95

High Sierra Media Pack WS2014 Est. Price: $64.00

CALL US to get started!

877-793-7838

Solar Powered Charger WS2017 Est. Price: $30.65

Acrylic Tumbler WS2018 Est. Price: $6.55 USB Lanyard WS1754 Est. Price: Call for Quote

Gear Pouch WS2023 Est. Price: $7.95

Wireless Head Set WS2016 Est. Price: $35.50

The I-Sticky WS2019 Est. Price: $4.00

The Road Warrior

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Women’s Greg Norman Weatherknit WS1688 Est. Price: $80.75

Women’s GN Pima Tech Polo WS1679 Est. Price: $56.50

S pring / S u m m e r

Women’s GN Micro Dobby Woven WS2046 Est. Price: $64.75

L o o k s

Introducing our Spring/Summer Favorites Collection – your personal guide to performance, luxury, and classic corporate style. Filled with apparel, these next few pages will serve as your reference guide to style throughout the season.

Our merchandisers work alongside the best brands and their designers to select the broadest range of products that will work for our clients in a variety of situations. Most products can be decorated with your logo or specially packaged to enhance your brand or event.

Through design, color, style, quality, personal service, and exceptional value in our products the SwervePoint WorkStyle product line has become the standard in corporate America.

It’s about applying brands in tasteful and classy ways to better goods – to make a better impression.

Men’s Greg Norman Weatherknit WS1687 Est. Price: $80.75

Men’s GN Pima Tech Polo WS1678 Est. Price: $56.50

Men’s GN Micro Dobby Woven WS2045 Est. Price: $64.75

Women’s Soft Shell Jacket WS1721 Est. Price: $37.50

Women’s ¾ Sleeve Stretch Woven WS2047 Est. Price: $29.75 Women’s Performance Stretch Jacket WS2053 Est. Price: $45.00

Women’s Cardigan Sweater WS2050 Est. Price: $32.99 Men’s Lightweight V-Neck Sweater WS2049 Est. Price: $29.99

Men’s Soft Shell Vest WS1720 Est. Price: $37.50

The Dockside Jacket WS2055 Est. Price: $42.95

Men’s Stretch Woven WS2048 Est. Price: $29.75

Men’s Performance Stretch Jacket WS2054 Est. Price: $45.00 SPRING / SUMMER 2008

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Men’s Nike Pique Polo WS2041 Est. Price: $33.99

Women’s Nike Pique Polo WS2040 Est. Price: $33.99

Men’s Nike Dri-Fit UV Sport Shirt WS2043 Est. Price: $55.99

Cutter & Buck Short Sleeve Windshirt WS2052 Est. Price: $52.00

Women’s Nike Dri-Fit UV Sport Shirt WS2042 Est. Price: $48.00

CALL US to get started!

877-793-7838

Men’s Two in One Jacket WS2056 Est. Price: $75.95

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see more colors. find more choices. www­­­­.spstyleshop.com

Women’s Two in One Jacket WS2057 Est. Price: $75.95

always a fresh selection!

sturdy dozen The Sturdy Dozen eMailed fresh to your inbox each month!

Whether you’re looking for more information on an item featured in The Fresh Book, or some fresh new merchandise for your next event, smart categories help you find what you're looking for – fast!

specialty shops Specialty Shops feature seasonal collections to get you in the spirit!

sign up for your StyleShop Acount today! www.spstyleshop.com

A L L

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W A Y S

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W I T H

S W E R V E P O I N T

C r e atin g a cultu r e f o r su cc ess .

At SwervePoint we nurture and grow talent. Since 2006 our WBENC certification has been a strategic element of our employee development program.

SwervePoint is committed to supporting the needs of our corporate clients that rely on the WBENC certification as an integral part of their supplier diversity programs.

We’re also pleased to announce that we’ve been nominated again as one of the Best Places to Work in Boston for the third straight year.

SwervePoint is a two-time winner: 2006 and 2007.

Club Style: luxury goods for incentive trip destinations The Art of Gifting: better business gifts for building relationships A Job Well Done: rewards and awards for top performers P LU S M O R E !

Danvers MA 01923

CO M I N G I N T H E N E X T I S S U E :

PERMIT NO. 242

NOTEWORTHY

P A I D

We bring the boutique to you!

Whether it’s our quarterly ‘What’s in the Bag?’ presentations or our Mobile Boutiques, we get out to see you and keep it fresh. Call us to set up a date.

TOLEDO, OH

Visit www.swervepoint.com and open your own StyleShop account.

You’ll find a destination for cool gear, gizmos, gadgets and gifts for around the office or on the go.

US Postage

Call 1-877-793-7838 to reach a knowledgeable SwervePoint representative M – F, 8:30 – 5:30 ET to handle your quote, sample and order requests.

Presort Std

visit.

75 Sylvan Street, B-203

click.

SwervePoint, LLC

call.