basic graphic standards Minimum Standards for Applying the ProximiTee Graphic Identity to Communication Materials.
R E L E A S E V E R SION 1.0
CONTENTS
October 2003
1.1 Brand Signature & Secondary Graphic 1.2 Colors & Typography 1.3 Examples
B A S I C G R A P H I C STANDARDS
Brand Signature & Secondary Graphic 1.1
The ProximiTee symbol and logotype are unique graphic designs that represent the ProximiTee brand in the marketplace. The symbol is a figurative representation of a ball on a golf tee; the arc of a golfers swing; and most importantly, the space around the game of golf. The logotype is a custom type design that emphasizes the unique spelling of the word “proximity”.
Horizontal Signature
B R A N D S I G N ATURE
Full Color Positive
One Color Reversed
S E C O N D A RY G RAPHIC
Secondary Graphic in Positive Form
Secondary Graphic in Reversed Form Properly Cropped
The Symbol and Logotype have been specially designed to be used together in a configuration called the Brand Signature. A horizontal and vertical signature have been designed to fit realworld applications and should not be altered in any way. In addition to the Brand Signature, a secondary graphic has been developed to add visual interest to written communications. It’s use is flexible, but should not replace the Brand Signature as an identifying graphic.
Vertical Signature
Color and typography play an integral part in the ProximiTee brand. By using ProximiTee colors and selected type consistently, we can establish a connection between these elements and the ProximiTee brand.
B A S I C G R A P H I C STANDARDS
Colors & Typography 1.2
The table below provides formulas for adapting the ProximiTee colors to a variety of media. The type specimens below provide examples of the various typefaces employed and their purpose.
P R O X I M I T E E C OLORS
Light Green
Dark Green
PMS#
369
PMS#
554
Process
C59, M0, Y100, K7
Process
C78, M0, Y63, K67
Display
R51, G153, B0
Display
R0, G51, B0
Web
339900
Web
003300
T Y P E S P E C I M E NS
ITC Stone Sans- Medium & Italic 18 pt
ITC Stone Sans- Semi Bold & Italic 18 pt
ITC Stone Sans- Bold 18 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890“!@#$%^&*(){}[]<>\.,;:?” ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890“!@#$%^&*(){}[]<>\.,;:?” ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890“!@#$%^&*(){}[]<>\.,;:
P C T Y P E A LT E RNATE
Verdana Regular, Italic, Bold & Bold Italic 18 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890“!@#$%^&*(){}[]<>\
The examples in this section illustrate how effective application of basic graphic standards addresses a variety of communication needs.
B A S I C G R A P H I C STANDARDS
Examples 1.3
Royal Links USA 27800 Lemoyne Rd, Suite A Millbury, Ohio 43447 419-837-5494 tel 419-837-5915 fax www.pxtee.com
Name Lastname Titleofaperson namel@proxtee.com
Royal Links USA 27800 Lemoyne Rd, Suite A Millbury, Ohio 43447 419-837-5494 tel 419-837-5915 fax www.pxtee.com
Connecting Your Brand to Consumers Through the Game They Love.
Royal Links USA 27800 Lemoyne Rd, Suite A Millbury, Ohio 43447