EDITION 2017-18
DSM CHRONICLE BUSINESS MAGAZINE
IN THIS EDITION FROM THE PENS OF WINNERS OF PARIPREKSHYA SUMMER INTERNSHIP STORIES A CANDID CHAT WITH ABHINAV KUMAR,CIL, DSM ALUMNI SIDDHARTH DEY, HEAD-GOVT. BUSINESS, RAZOR PAY ENTHEOS 2018 LATEST: CLASS BEYOND TECH
FOOD FOR THOUGHT: CROSSWORD
THE GAME CALLED
BUSINESS
DS P M CA
SM S U P Image by - Siddharth Singh
from the
hod's desk
It gives me immense pleasure to introduce the next edition of DSM Chronicle, the magazine of Delhi School of Management, Delhi Technological University. It is a platform where students, aspiring to be future managers acquire, express and share knowledge, ideas and perspectives with a touch of creativity. We are grateful to our Honorable Vice Chancellor for his continuous guidance and encouragement to take up such initiatives. I congratulate the team of DSM Chronicle guided by Dr. Archana Singh, Faculty Advisor for bringing out this latest edition. Their hardwork and enthusiasm is highly appreciated. In a short span of time, Delhi School of Management has established itself among the premier management institutions across the nation. At DSM, emphasis is given on holistic development of students by emphasizing not only on the academic front but also on the moral values and ethical work practices enabling them to meet complex industrial requirements and be responsible to the society. I sincerely hope DSM Chronicle achieves great success in disseminating knowledge to not only the students of DSM, but also society at large. I wish the students, faculty and staff of DSM to continue their fine work and take DSM to greater heights.
Prof. Rajan Yadav HOD, DSM
EDITOR's NOTE
Dear Readers, We are proud to present to you the 2017-18 edition of DSM Chronicle. Through the various editions, team chronicle has tried to bring forward views and critical analysis of happenings from across the business world. We feel pleased to continue the tradition and in front of you lies the magazine with the best articles from a multitude of entries we received from across the country through Pariprekshya 2.0. Today, Digital transformation cuts across various facets of business and we observe its influence on all management verticals. We have also observed that it is the most widely used word, often mistakenly. This edition is an attempt to deliberate and retrospect on the core meaning of the term ‘Digital disruption’ and analyze its influence on various disciplines of management. Further, we connected with Abhinav Kumar, currently Deputy Manager at Coal India Limited, pass-out of the first batch, to share his memories under Alumnus Speaks. For the corporate connect, we have an interesting excerpt from our conversation with Siddharth Dey, Head of Government Business, Razorpay. And that’s not all. We have also incorporated events from Life @DSM, interesting internship stories and conversations with students from diversified background in this edition. Team Chronicle would like to thank all its readers, contributors, participants of Pariprekshya 2.0 and followers for their continuous support. We are deeply thankful to our faculty for their guidance and constant support in bringing out this edition. We promise to continue in our endeavour of enlightening you with the latest and best. Until the next time, signing off with a quote by Dr. Seuss “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
- Team Chronicle
VISION To be the epitome of the world class management education and research for meeting the contemporary challenges of business and society.
MISSION To develop socially responsible and technology driven innovative managers and future leaders equipped with knowledge and professional ethics. This shall be achieved by evolving a system of quality education and research through sustained institutionalized efforts of students and faculty.
DELHI SCHOOL OF MANAGEMENT DELHI TECHNOLOGICAL UNIVERSITY
e u s s I s i h T 128-Bit Encrypted:Stepping
into an era
of cryptocoins and digital wallets
-B hawna
mehta
02 06
Corporate Connect:Siddharth Dey
10 13
IoT in Marketing: Where do we stand? -Jatin Panchal
with
DSM A chievers
D igitization T esting T he H ype -J itin D hingra
23 26
D igital HR: O r ganizing for the future - J yothi S ree
M ovva
30 32
L ife @ DSM
I nternship S tories
17 20
In Conversation
M arketing A utomation : T he R ole of A ugmented & V irtual R eality in M arketing -B havya R astogi
Alumnus Speaks: Abhinav Kumar Batch of 2009-2011
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InQUIZitive
A
s we stride forward in the digital era, technology is engaging us more than ever before. Technological innovation is slowly but steadily driving us away from paper money to digital currency. The paper note in our hand has changed into strings of numbers floating across servers and the leather wallet in our pockets metamorphosed into an electronic wallet.
bridge Centre For Alternative Finance, between 5.8 million and 11.5 million cryptocurrency wallets are currently active.
Interestingly, digital coins are highly speculative assets which are attracting investment in high volumes in worldwide markets and enthusiasm of growing number of start-ups because of the features like Anonymity and Decentralization. Newer players like Ethereum and ripple are at a market capitalization war with the pioneer Bitcoin. The present scenario reflecting a niche being created by electronic money for itself. Whether this niche is there or not being but obvious, imagination trickles down to when it will become enough powerful to impact the existing currency models of countries like India. According to a study by Dr.Garrick Hileman, Cam-
Cryptocurrency is the digital asset secured with complex mathematical codes called Keys and algorithms which make it virtually impossible to be manipulated by an individual or government. For transaction purposes, there is a Public key which is known publicly while the private key is for the secure access to your wallet. Cryptocurrency is stored online for sending, receiving and executing transactions but it is not stored as such in a box.
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As digital presence and transactions become more profound, issues like Privacy and Security become all the more important. With real money at stake, this is a rather serious case.
An insight into the world of e-wallets.
128 Bit Encrypted: Stepping Into An Era of
Cryptocoins
& Digital Wallets - Bhawna Mehta, DSM
What Is A Cryptocurrency Wallet? Dr. Garrick Hileman defines cryptocurrency wallet as “A software program that is used to securely store, send and receive cryptocurrencies through the management of private and public cryptographic keys.” Diving Deep: Who Are the Big Players After an investment in Bitcoin or any other cryptocurrency, one can spend the virtual coins right away through an exchange or store it in a wallet. The cryptocurrency wallet industry is dominated by wallets like Bitcoin Core, Electrum, Jaxx, Rippex and Exodus. These wallets can be easily downloaded from their official websites. Bitcoin Core The wallet accepts only valid transactions creating
uniformity in the blockchain everyone’s using. It is available for Windows, Mac, and Linux. Bitcoin Core users get better security for their bitcoin, exclusive privacy features, alternative user interfaces and several other powerful features. On the first launch, Core creates a wallet file (wallet.dat) containing your private keys. By default, anyone can access it, but you can encrypt the wallet with a password later on. Electrum Electrum was created by Thomas Voegtlin in November 2011. Electrum aims to speed and simplicity. It uses remote servers that handle the most complicated parts of the Bitcoin system and allows you to recover your wallet from an encrypted phrase. Since it relies on external servers for payments it is more vulnerable to hacking than the full node bitcoin core.
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Jaxx Developed in 2014, Jaxx uses a 12-word “Masterseed” to help you manage the private keys to your blockchain assets. It supports 8 wallets in all-iOS, Android, Chrome Extension, Windows, Mac and Linux desktops. Rippex A Rippex account facilitates deposits and withdrawals to and from Ripple accounts so that users can make payments to other Ripple accounts, buy and sell assets. BuyUcoin is India’s first cryptocurrency and altcoin exchange and wallet Diving Deeper Let’s move on to the technicalities behind these e-wallets. The wallet contains the record of all received and sent transactions and the remaining balance of the user. These are accessed only using the individual payment ID assigned. Owners are assigned a public key and a private key which facilitates transactions over a secure network. Private keys are long strings of random characters generating a bitcoin address. When a person sends you bitcoins or any other type of digital currency, they are essentially signing off ownership of the coins to your wallet’s address. To be able to spend those coins and unlock the funds, the private key stored in your wallet must match the public address the currency is assigned to. If
public and private keys match, the transaction stands executed and the balance in your wallet increases accordingly. For illustration, let’s look at storing, sending and receiving bitcoins through a wallet. A bitcoin wallet consists of many bitcoin addresses of the user. The combined balance of all the addresses makes up the spendable currency in a transaction. The payment to another bitcoin address requires some time to confirm, usually 10 minutes. Wallets are essentially Keychains that are designed to manage and protect private keys. What’s Your Catch? On the basis of private key control, wallets are of two types Custodial wallets (Services that control private keys and have access to user funds) and Self-hosted wallets (Individual controls private keys, wallet provider does not have access to user funds) 5 different types of wallets are • ONLINE • HARDWARE • PAPER • DESKTOP • MOBILE The type of wallet used determines the level of security. Worth taking interest!
Source: http://docs.huihoo.com/globus/gt4-tutorial/ch09s03.html
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Where’s The Road Leading To? “No problem with people using bitcoin as an asset to invest in, but it’s too volatile to be used as currency”-Cecilia Skingsley (Deputy Governor, Sweden’s Central Bank, World Economic Forum, Davos). These words reflect the unanimous opinion of the world’s economists and finance thinkers. Cryptocurrencies have many of the qualities of precious assets like Gold but are way too different to be a government-backed currency trading for value. To be used for retail purposes perhaps its value needs to stabilize.
Source: blockchain-utopia.com
Making It Worth While Significant innovations at backend and protocol level have introduced a variety of features in the crypto wallets which benefit the users in one way or the other. The evolution from a simple software programme for storing cryptocurrency to supporting multiple cryptocurrencies is facilitating the investors worldwide. According to the Global Benchmarking Study by Dr. Garrick Hileman, spanning 150 cryptocurrency companies and individuals and 38 countries • 56% of wallets offer multi signature support • 79% of smaller wallets and all large wallets support hierarchically deterministic (HD) key generation • 57% of large incorporated wallets have implemented mnemonic word sequence
The choice of a suitable wallet regarding accessibility and data loss is a lurking concern for crypto investors. Since transactions are not traceable, we can see challenges such as Fraud and money laundering on the face of it. It may also join the line for potential drivers of Gambling. In its nascent stage, cryptocurrency witnessed the largest theft ever: Hackers stole at least $533 million from Coincheck, Japan’s largest exchange. Challenges like these are not uncanny and have found a way into innovations in the past also. After Netbanking and mobile banking, cryptocurrency wallets and exchanges have already turned the existing world of money upside down. As for now, the extensive interest of investors and startups in wallets and exchanges is a proof that the digital fortune is not going up in smoke soon.
Additional benefits that wallets provide • Integrated currency exchange • Zero-fee-Off chain transactions • Enable the exchange of national currency
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MARKETING AUTOMATION The Role of Augmented & Virtual Reality in Marketing - Bhavya Rastogi, IIM Shilong
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Artificial Intelligence: What’s it about? Artificial intelligence as a concept tries to emulate intelligent behavior through computational processes. Marketers have often sought to leverage artificial intelligence in several ways. Through machine learning, computers learn by developing algorithms and techniques. As an iterative process, this helps in behavioral targeting by computers, by learning about what kind of advertisements can be targeted through the behavior of our current and potential customers.
Source: Pinterest
Another breakthrough has been in using artificial intelligence in sales. Conversica is a company that uses artificial intelligence (human-like voices, in this case) to reach out to an organization’s leads created, and converses with them, to enable the human sales force to focus on just selling. Artificial intelligence is also being used to be au fait with the different aspects of social media and its impact. Facebook uses pattern recognition algorithms that enable us to tag our friends in photos and predict hashtags along with several other such functionalities. The deep learning part of AI is the reason users get suggestions that are relevant to them out of the ocean of information and people on Facebook. Google‘s DeepMind also uses deep learning algorithms to enrich the search and give better results. LinkedIn, in collaboration with Bright.com, uses machine learning algorithms, to find matches between employers and job seekers, through historical hiring patterns, location, qualification, preferences, etc. Pinterest also acquired Kosei, a data software company for enhancement of its personalized recommendation models to boost pins. Pinterest also bought out Visual Graph, to gain more traction through image recognition and search.
Reality becoming virtual: Virtual and augmented reality Virtual reality is a simulated ecosystem created using software, such that the user accepts it to be a real environment. It is different from 3-D experiences in the sense that virtual reality (VR) immerses the user entirely in the experience such that the user is cut off from the entire world and gets engrossed in a world of his own. The possibilities and opportunities that are opened up by this innovation are limitless for a marketer. There are some prominent devices that have leveraged this amazing concept of virtual reality. Samsung Gear VR and Google Cardboard are such two devices. It has been developed by Samsung in collaboration with Oculus VR. Samsung Gear VR is a wearable device (can be worn like spectacles), which lets users mount their smartphones onto the device, and play games, watch videos, take tours of cities and soon. Marketers are also going the VR way in order to promote other products in the pipeline for launch. Samsung used the technology of virtual reality to create the “wow effect” with a view to promoting its new product range of Galaxy S7 phones. It was an attempt to bring back its audience that turned away after its past versions’ lackluster launches.
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Source: http://www.imcs360.com/marketing-automation/
For a marketer, the challenge will be to intelligently include content targeted at users, who will be so isolated from the world that we know.
Furthermore, since Samsung was the sponsor of the Winter Youth Olympics, it developed a virtual reality ski jump to push the Gear V2. It gave its audience an opportunity to experience a ski jump, in this way. Augmented reality (AR) is a digital technology that places text, photos and videos running on the user’s smart device onto physical objects. Envision being able to see how furniture would look in your room before really purchasing it or being able to see which glasses suit your face or which lipstick looks good on you without actually trying it on. Each of these situations is already conceivable. These are real AR examples from Ikea, Ray-Ban, and Cover Girl of how brands are presently utilizing augmented reality (AR). AR has been gathering marketers’ enthusiasm in recent years, as it can change a scope of customer experience, from how individuals find new products to how they choose which ones to buy. AR innovation enriches the physical environment you see by overlaying virtual elements over it, either through displays such as HoloLens or Google Glass or through the camera view on your cell phone. The way in which AR has been utilized as a part of marketing campaigns can be viewed
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Source: http://blog.crescere.com.hk/en/using-augment ed-reality-ar-in-marketing-in-hong-kong-thailand/
as a kind of experiential marketing in light of the fact that it centers not only around a product/service but also on the whole experience generated for the buyers .The uniqueness that augmented reality carries to marketing is connected to three factors
Once a user took a picture of the branded QR code, he/she was encouraged to download the Toyota mobile app, after which the users could view the pop-star singing, standing next to the Toyota Corolla, all in augmented reality!
Firstly, advanced AR technology enables setting up real-time activity between real time surroundings, brands, products and customers. It integrates the digital world of smart devices with the real time environment in such a manner that the boundaries between them vanish thereby increasing the proximity between the product and the buyer.
There was a whopping 600% increase in the number of mobile app downloads and a 30% soar in the number of Corolla leads in the period. Closer home, KFC India used augmented reality to educate its target audience of its affordable prices. By downloading its app, the user could hold any denomination of currency on its AR-enabled camera, and a tray would appear with the items that can be bought in that amount. There were 35000 downloads of the app, and an enormous buzz was created.
Secondly, AR’s capability for recreation empowers marketers to digitally advance and promote their products in a much more proficient manner than before. Consumers’ risk of ambiguity, associated with online shopping of products they haven’t tried or seen before, reduces due to simulations and virtual try-on. Thirdly, advanced visual representations in AR create an enriching customer experience, offering influential tools to engage customers in a profoundly unique experience. Due to its originality and novelty, augmented reality in marketing often stimulates “wow” effects amongst the customers. Marketers are never far behind and have experimented with AR in various innovative ways. Toyota, in 2011, combined three components, a computer-generated pop star, a branded mobile QR code and an augmented reality experience.
The actual objective for commercial AR is using the technology with the goal that it boosts the customer experience — makes it tranquil, more entertaining, and more convenient. The idea of Google Glass fizzled on the grounds because we don’t want to stroll around always seeing everything augmented. So, the key to understanding AR is characterizing the specific activities where it can create real value instead of thinking of how to cover as many places as possible with virtual content. Be it artificial intelligence, virtual reality, holograms, drones or augmented reality, the future of marketing will go hand in hand with technology. It is up to us marketers to address every challenge with a wacky idea and a persistent investment in technology.
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AN INTERVIEW WITH
SIDDHARTH DEY by Aakriti Srivastava and Shanu Jain Siddharth Dey, Head of Government Business at Razorpay is a self-confessed salesman who believes that sales is the most important and profit generating unit of a firm. Below are the excerpts from the interview where he talks about sales as a career, current and needed government reforms, LinkedIn, bleak future of Bitcoins and a lot more‌
To start with your background, you are an English graduate, what led you to pursue MBA? As a boy coming from Dehradun, I always wanted to be in Army. But as that dream did not materialize, with a gap of one year after my 12th, I was only looking for the easiest way to complete my graduation. Hence I took up English, a subject I had meagre interest in. As I was in the final year and was pondering over what to do next, I overheard one of my friends talking of MBA, something I had no idea about. I liked the name and the idea and went ahead with CAT preparation. Rest is history.
duced to sales during my Summer Internship Project at ITC. It was a hardcore sales profile which I enjoyed. I was a part of the launch of Bingo at that time and the on-field experience of sitting in front of that Bingo tempo doing sales seemed a lot of fun and it was a good experience. It made me sure of the fact that I wanted to go into sales. Luckily, I got selected for Future’s group during placements which was the start of my career in sales. What is your approach to sales and the challenges in this domain? As MBA graduates, we think that sales is a sitting job where we coordinate and call. But that is not the reality. My approach to sales has changed over the years.
So, probably you can tell us about your professional journey in sales till now.. Initially, when I joined the Future group, which has a set market, my only role was to convert the customers who were coming in by himself. But as I joined Mobile Mantra, my second firm, the scenario changed. For that I was supposed to approach customer myself, basically moved from an enterprise You call yourself a salesman. What propelled set up to a retail-focused role. It was very difficult you to choose sales as a career option? at that time and it used to hurt my ego. Today I can I used to like marketing in theory and was intro- do it, but as a novice then, I did not like it. Anyway,
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I left it soon to join Matrix which introduced me to a new culture. In Matrix, the sales department is not supposed to be in office after 11 am! Since Matrix was already a dominant player in the market with major accounts under their ambit. I went ahead with capturing new markets. I recount how I once visited Andritz Hydro and ended up converting it and all the companies in its vicinity. Though a new learning, I soon felt I am becoming stagnant and not learning anything new. I took the decision to change and joined Times (Bennett Coleman and Company Ltd). Times again had a different culture and I was part of selling Times Job. But next joining PayU was a game changer. I credit most of my learning to it. I believe companies like these give you a chance to innovate. I remember launching PayU Money in India along with Virender Gupta. The first Indian shopping festival- ICICI fantastic fifteen was launched by me. Such experiences teach a lot. Also, I remember my manager said one thing- Find your replacement so that you can rise above. I was given a lot more opportunities at PayU and it has taught me a lot.
rent situation in the digital payment space and where are we leading? Think of it this way, Singapore is a highly digitized country with 98% of its transaction being through plastic money or digital mode. In that scenario, if India is X right now, then Singapore is 20000X. We are that behind. The main reason is that we are predominantly, to be exact, 73% a rural economy wherein the rural areas lacks infrastructure. No doubt, the government is working towards rectifying. For example, the introduction eNAM platform for farmers and many such policies will change the face of India’s digitization story slowly.
Now that you have talked about government policies to boost digital economy, what more steps do you think are required for any current loopholes? Moving away from policies, where I believe the government is actually a doing a good job be it in intention or implementation, I would like to talk about how government can support startups like us. Instead of building a monopoly type of environment, by favouring major players or government’s own platform, I think a more conWhat is your current role at Razorpay? ducive environment is required for small firms It is much similar to what I used to do at PayU. with passion and innovation to compete in the Rajorpay is a slightly new firm, just three years old. market. It only makes the market more efficient. Razorpay is very strong as far as e-commerce and its products are concerned. No one in India can As we talk of Digital payment and economy, I would match its standards. But since they are new, they like to know your views on the new digital currency are weak in Education, government and compul- that is Bitcoins. sive segment. So my role is to introduce Razorpay Bitcoins, if you ask for my personal opinion, have to government, authorities and ministries. no clear future. They are like those viral videos for me which will vanish soon. I do not think it justifies You have worked with companies like PayU and to be a digital currency. How can any firm/country now Razorpay. What according to you is the cur- use such an unstable currency?
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It is only being used for investment purposes and people are making money from it. Hopefully, the up- Also any advice to graduates thinking of joining coming RBI policies on it will only discourage its use. sales? Sales is a different ballgame altogether... It’s a dyWhat do you think of the future of digitization in namic field where you perform and get rewarded sales? instantly. You fail, you learn, you get up again. I I do not see it happening. Actually, at the end of think every individual should be in sales for somethe day, it is product specific. For example, Sales time compulsorily. It is a learning experience. of insurance some years back required a lot of hu- Also, remember there is nothing like smart work. man resources but it is all online now. But you will Smart work is nothing but the experience you have never buy a Car online. Nothing can replace that gained over the years by doing hard work. Sales test drive or touch and feel factor. profile demands a lot of sacrifice in your personal life. I believe if you are not ready to sacrifice, neiYou are really active on LinkedIn and mildly active ther should you be in sales nor should you be an on Quora. How has LinkedIn helped you in your employee. Life is all about finding that balance. career? How important, do you think, managing a social media profile is, in today’s Any learning experience in the course of your times? career that changed your perspective? I never expected LinkedIn to help me in In sales, we learn each day. But specifically, if my career. Though directly or indirectly you ask me, I remember an incident whereit did help. In the beginning, I used to in the firm I worked for manipulated a 3lakh use LinkedIn to hunt accounts and genbill of a customer to 47 lakh rupees and in erate leads. But actually, according to turn took possession of his house. A me, LinkedIn should be used to share house is something we build with all one’s thoughts. It is not just a job that we have. That day I realized portal, it is a knowledge sharing I can never be a part of such platform. Do not use it to search a thing. There are many more for jobs, instead, use it to learn such things. Sales teaches you something, know the latest trends, something every day. thoughts of leaders in the domain you wish to work in, Also, write If you get a chance to talk to your own thoughts too. That’s your younger self, what would how a knowledge sharing platyou say to yourself? form works basically. Be humble. I wish my younger-self was more humble. Being an MBA graduate yourself, how relevant do you think Finally, what are your hobbies othmanagement education in is in er than news-reading? today’s times. I like to watch movies. I love travelI believe every MBA curriculing and cooking, Mainly travel. lum should include a compulsory 1-month practical exposure in evWhich is the last place you visited? ery semester so that students are The Andaman Islands. Beautiful place. made aware of the ground realities. My job also gives me many opportuManagement education has a lot of nities to travel and I love exploring relevance of course. It should teach non-metro cities like Vizag, Bhopal you to honour your commitments. etc
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INTERNSHIP S E I R STO PAGE
13
“ SUHAIL
KHOSLA SBI (CAG)
“
Complete two months journey was in itself a nurturing path for me which gave me exposure to a lot many parameters. The main job involved training both inland and foreign customers regarding e-commerce of company. The job gave me an overall learning experience helping me grow a step further on my career and giving me a boost in my overall confidence level.The supportive work culture was an additional asset that I gained in the office .
Having a good amount of experience working in a consultancy (dealing with Banks) firm I thought I pretty much know how the Banking Sector works until I realized how is it working for the Corporate Accounts Group in SBI. Considered to be the largest PSB, it was en-lightning to know how seamlessly integrated the services are and how the Banking Sector has evolved over the years. These 2 months of Internship with SBI CAG has inculcated a new interest in me towards this sector and if given a chance, I would love to work in the Corporate Accounts Group as a full time employee.
DEEPSHIKHA
SURI
SABIC India
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“ DEEPIKA
SHARMA
Since day one of the internship I felt a much greater sense of happiness and passion for work. Dealing with people and being able to read people for their true intentions was something that just came natural since I was a child.This made it comfortable for me to step right into the responsibilities and get the job effectively. The experience was positive,in which I developed my skills further,expanded my knowledge and took a step closer to the real world of business.
UCH Logistics Pvt. Ltd.
“
This internship has really shaped me into an individual with a sense of responsibility. It not only provided me with avenues to hone leadership skills but also posed exciting challenges to learn various nuances of marketing. An enriching experience overall!
GAGAN
BHATIA Sharekhan Ltd. PAGE
15
“ MALVIKA
PALIWAL SBI
“
I worked on Tools used by Mercer to support data collection and survey participation. I helped the team to analyse the clients’ data to prepare meaningful and informative study reports.I also had the opportunity to interact with many international clients. In a span of 2 months I had the opportunity to operate in a massively scale driven environment. Working closely with the Analysts helped me to get an insight into the nitty-gritties of the operations. I also had the opportunity to observer the woring of the Consuting Team.
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To work in a government organisation was a different kind of experience, especially with SBI which has a massive expanse. The work environment in SBI, Local Head Office was flexible for interns as they were allowed to work in the department and the projects of their choice and define the scope themselves. It helped the interns to develop the project from the scratch and learn by making mistakes and correcting the same. The mentors in SBI not only guided interns in the project but also provided them with on-site exposure by allowing interns to collect primary data from the different branches. This helped us to understand the root of the problem and suggest feasible solutions. In short SBI offers an intern with varied opportunities and best support through friendly and knowledgeable mentors.
BHAVYA
KAPOOR
Mercer Consulting India
IoT in Marketing
WHERE DO WE STAND?
- Jatin Panchal, JBIMS PAGE
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C
hange is the new constant. The confluence of people & technology has given rise to myriad possibilities of addressing the issues of mankind sustainability. There is a tectonic shift in technology that the world is experiencing today. Large or small organizations, rich or poor economies are witnessing the impact of a massive digital transformation. So, what do we mean when we say digital transformation or impact through digital initiatives or investments? The Y2K generation witnessed the realization of Moore’s law, defining technological growth on a time scale. The world has witnessed the power of internet too. The terminology Internet of Things (IoT) is extensively used by organizations to its advantage to drive digital transformation strategies worldwide. Let us take a pause here to think – What is really significant about IoT as a technology? What I term it as just another means of connectivity (to the internet). As we have seen before the connectivity of devices with Bluetooth (short distance connectivity protocols) creating a mesh of devices (endpoints which would be people in marketing) to make them communicable. Connectivity Internet brings you the advantage of distance, complemented by the perils of being hacked! Apparently, there are pros and cons to technology. Let me clear few things first. IoT or Digital technologies are not only limited to creating websites and social media pages. In fact, digital initiatives are focused more towards capturing & analysing vast data that is generated from people, products, process, applications or operations that are analysed to generate insights that make faster, accurate and unbiased (data driven) results. Well, let me share an experience I had while attending a Smart Products exhibition in the US. Imagine every appliance in your house is connected to the Internet (Internet of Things) right from your weighing scale in the bathroom, to your refrigerator, microwave, coffee machine, washing machine etc. Now, when you check your weight on the weighing scale (say it is overweight), it records your weight and sends it to all the appliances in
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your house. After the bath, when you go for the breakfast, your refrigerator (which has an inbuilt camera) will prompt that since you are overweight, you cannot eat high fat items like cheese, milk, cake etc. kept in the refrigerator (an appliance that cares about your health). Now, based on the low fat items in the refrigerator, your microwave will prompt you that it can prepare say 15 recipes (available from internet) that are recommended for healthy eating. This is the future Smart Home! This is how the day to day products are going digital and data generated from such products are used by OEMs to understand their customer’s behaviour, usage patterns and suggest products that suit their style and need. This will be a more focused marketing strategy that will be very specific to their customers. Consider an example of banking sector which is one of the fastest in the race to adopt digital technologies. Be it e-banking or ATMs, digital adoption by banks and consumers have changed the definition of banking. Today, banking is no longer a ‘trip to the branch’. So what are the impacts of going digital? Well, for customers, it is ease of banking, faster transactions, and for banks it is engaged & satisfied customers, improved reach (24x7 service), customized banking depending on different users, improved sales and much more. Mobile banking has led to improved customer satisfaction, primarily due to digital offerings (1). Similarly, linking Aadhar no with bank accounts and e-filing has fasten the tax filing process, resulting in improved experience & faster transactions. What we just experienced was an impact of going digital. So what you as a consumer will get out of using such appliances or services? Ease, Comfort, Quality Lifestyle, Satisfaction and much more. So, the BIG question, how do we measure the impacts, the returns that we achieve by investing in digital technologies / initiatives? The answer is through ‘DATA’.
Every business measures some key performance indicators (KPIs) by which they predict the outcomes of their business like profit & loss, revenues, customer satisfaction, productivity, efficiency etc. So when it comes to measuring the returns from implementing digital strategies, it is different from traditional ROI calculation techniques. With conventional offline marketing strategies, the data of consumers was not available, but to measure ROI on digital strategies, analysing data plays a crucial role. Let me highlight some cases from the industry.In a manufacturing setup (talking about Industrie 4.0*), it calls for connected manufacturing where different functions like purchase, finance, quality, HR, production, supply chain & logistics are working in cohesion. Data generated from these process are analysed to improve productivity, reduce waste, optimize process etc. Even in case of smart products, capturing information like usability, time of operation, field failure data, and warranty data will help measure customer satisfaction levels (which in turn will drive revenue), improved aftermarket sales will lead to customer longevity (stickiness). Today, in the retail sector, where there are so many options available for consumers, the BIG retail chains thrive on the consumer data to find answers to business questions. Retail companies have developed & deployed human behaviour models based on consumer spend data, consumer’s sentiment for particular brand, age group, family composition, lifestyle etc. They are investing in creating data based model to drive decisions which leads to customized & focused marketing for every consumer resulting in saving unnecessary marketing efforts and optimize the sales engine. Measuring ROI on digital initiatives can be challenging. However, if you look at business like OLA & UBER which are 100% application based quantify their earnings by no. of rides booked, cancelled, time of rides, frequency of rides, customer scores and rating etc. Moreover, e-commerce companies are promoting offers on app based purchases which clearly indicates that factors like trust, customer engagement, and application usage are on the high which can be eventually measured. The data from these apps is used by companies to predict customer behaviours as in when and what will they buy next!
The vast explosion of data certainly has made the consumer more informed, but is also assisting the companies to make more informed decisions in terms of investment in new products, time to market, understanding behavioural patterns and much more. In the world of digital, it is not the fittest, but it is the survival of fastest. Siloed approach has hindered the measurement of digital impact, but defining right metrics, capturing relevant data & performing data analysis that drive business outcomes will alleviate the ROI measurement. The business that can implement such a process are here to reap rich benefits.
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DIGITIZATION
TESTING THE HYPE - Jitin Dhingra, XIMB
T
he data captured in the last two years amounts to about 90% of the data available in the world today. Organizations have to deal with voluminous amounts of data (both structured and unstructured) coming from direct as well as indirect sources. They can mine this data and store it in data warehouses and cloud servers solving the problem of capturing the data. But what can they possibly do with the captured data? How to use it to shape the strategic vision of your business? How to gain insights that will help in the decision making? How to find patterns to drive your business? Data Analytics is all about answering the above-mentioned questions using the extracted data. With technologies like Internet of Things(IoT) wherein a network of interconnected physical devices, vehicles, buildings and humans with embedded sensors, software and activators collect and exchange data over a network, this data growth will accelerate even more. Incumbents need to decide, how sooner or later they choose to take this data-enabled digital path so that they don’t find themselves on the incorrect side of a game changing trend. Let’s have a look at how the technology evolution and data analytics are shaping the future of different industries. Starting with Automotive Industry, the initial au-
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tonomous vehicle technologies like the advanced driver assistance systems which include self-parking, emergency braking, and cruise control have become a common sight in vehicles. The day is not far off when we may see such fully operational autonomous passenger vehicles running on the road as such vehicles have already been a reality in industrial fleets like mining and farming. But how do these technologies work and take decisions requiring human intelligence? These autonomous vehicles are equipped with innumerous sensors to capture and monitor traffic and environmental data. An eight-hour long driving session of an autonomous vehicle will generate and analyze approximately 40,000 Gigabytes(GB) of data according to the Intel’s CEO. Data is indeed the oil for such vehicles. Moving onto see how Retail Industry (Both In store and Online) are using data to generate insights which help them grow their sales and profits. With cutthroat competition, opening new stores is no longer a sure way to boost sales and profits. Trying to beat every competitor in terms of offering lowest prices for every item will be a self-defeating strategy. They need to identify Key Value Items(KVI), these are those Stock.Keeping Units(SKU) whose prices customers tend to remember and notice. Retailers need to price the KVIs competitively and charge higher prices on other
Source-http://www.eminenture.com/blog/quick-snippet-data-digitization/
items. This has been a common sight in big store actionable insights. There are a variety of metrics advertisements which lure customers by offering that help understand the users better like where huge discounts on these selected items. Visual and they came from, what do they do when they visit Geospatial analytics is another important aspect of the website and also these also help you calculate retail analytics which provides insights about how the return on marketing investment by evaluating to improve the SKUs portfolio performance for how you are doing as per your goals? Few such maximizing margins and revenues. This helps in metrics are sessions and new users, bounce rate, Space Optimization and assuring the most suitable pages per session, transactions and e-commerce arrangement of goods. Another important aspect conversation rate i.e. the is the percentage of usis inventory management and replenishment to ers who take the intended action. predict sales during peak The day is not far off and trough seasons to Implementing these methodolowhen we may see such optimally distribute the gies yield results across different fully operational autonomous inventory among differtypes of retailers both in small passenger vehicles ent products and prevent and large markets. running on the road potential loss of sales. In Online or E-commerce stores, you don’t see or face the consumers to help them with what they are looking for. In order to understand and serve the consumers better, it is immensely important to capture the traces the data left behind and find
The growth of business intelligence systems to draw actionable insights from an abundance of data available are the technologies foremost for the disruption in Banking, Financial services, and Insurance (BFSI) industry. The most important
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question for banks is not whether to deploy these data powered technologies but how to do it efficiently. The few digital data disruptions already rolled out are: • Chatbots or Cognitive representatives: Understanding and replying to internal and external helpdesk queries • Algorithmic trading: Artificial intelligence systems which take inputs from several sources to make investment decisions using advanced algorithms • Fraud detection: It is the most excelled technological area in the banking sector. Sophisticated algorithms using neural networks and advanced analytics to detect frauds has come a long way and is expected to further grow in future • Robotic Process Automation(RPA): Computer software to capture and interpret existing applications to automate business processes or transactions like client onboarding and month end reporting etc. The Telecommunications industry is flooded with data but very few players manage it effectively. One of the uses of advanced analytics could be to re-
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lieve congestion by predicting the spells of heavy network usage and restructuring the network thereby reducing the call failures and downtimes. Another use could be to find the pain points of the customers by using social, demographic and network usage data and take decisions to reduce the churn rate. Advancements in terms of digitization of companies go hand in hand with disruptive technologies using data analytics. But with legacy systems, inability to handle unstructured data in siloes and absence of comprehensive mining and analytical tools, most of the companies are not able to make a big impact which big data has the ability to offer. Very few have “achieved big using big data”. It is high time that organizations realize that Data Is the New Oil of the Digital Economy and Analytics is crucial to transformation because
BIG DATA + STRONG ANALYTICS = SUPERIOR BUSINESS RESULTS!!
in
CONVERSATION WITH
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X-factor Confident Practical Trustworthy
Passion Writing
Why MBA?
To be able to understand the nitty-gritty of a corporate world so that I can be more effective.
Game is On
B.F.Tech
By prioritising between leisure and studies
E E T I H H G N I S Passion Travelling Painting
Why MBA?
The way ahead
In a well-paid job probably in a consultancy
X-factor Curious Diverse Adventurous
To build my confidence, learn leadership skills and develop a creative and structured thinking
A
H B.Sc H
Game is On
Gathering knowledge from different sources, watching videos, practicing and reading books
The way ahead
Working in the marketing department and eventually starting a food franchise
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H
I H S N IMA
D
I D E WIV
Passion Fitness Cooking
X-factor Diligent Organised Logical
Why MBA?
To learn about how a manager is groomed in a B-school and to learn the financial aspects that help in decision making
B.Pha
rm
Game is On
Being from a pharmacy background, it was difficult to understand accounting and economics concepts but practice and effective mentorship from faculty and classmates made the learning fun
ADIT
YA
BHA
RDW
The way ahead
Working in a responsible role that will test my true managerial skills and ultimately help me reach top level management in future
AJ
Passion
Expressing myself through writing
Why MBA?
X-factor
Give shape to the analytical perspective and thoughts and to be able to transform that in real life projects while managing teams
Simple Believer Perseverant
ths)
. (Ma B.Sc. Hons
A N W A BH
A T H E M
Game is On
Being a day scholar I try to strike balance between my travel time and studies
The way ahead Working on projects that create impact
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T
he world we live in has undergone far reaching cultural, societal and economical changes based on the increasing dominance of digital technologies. These changes have led to the current period being characterized as the digital age. In line with these changes, digital technologies play an increasingly prominent role in both the lives of employees and human resource management, which seems to be affected in multiple ways. The new digital world of work will change the way we work dramatically. In this era when the talent has already gone digital, digital HR is now a survival for organizations. To our surprise, Digital HR does not mean process automation and digitization. Rather, it is a kind of organization practice which meets the needs and expectations of future organizations with the help of HR technologies. Digital HR can impact each and every corner of an organization and help it gain efficiency and effectiveness.
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HR processes would be made faster and more flexible by the advent of Digital HR in coming years. From the sanction of leaves to attrition rate, routine transactions can be managed easily by various HR information systems. Digital HR makes the processes less time consuming and more responsive and reliable. For example, it will be a tedious job to maintain employees’ leave records, daily transactions and internal feedback conversations of HR department. However, with robust digital HR techniques, the information can be automated and made hassle-free with digitization. Recruitment and talent management can be made simpler and effective using digital tools. External recruitment and job posting providers like LinkedIn, Indeed, Glassdoor, Intern theory, Career builder and others can spread and expand their recruitment like never before using cloud-based systems.
DIGITAL HR ORGANIZING FOR THE FUTURE
- Jyothi Sree Movva
T.A.Pai Management Institute
These technologies are an integral part of HR functionality. Digital HR can increase employee engagement. Organizations want their HR transactions to be managed in ‘always on’ mode. To ensure the activeness of the transactions 24*7, mobile enabled devices can be used. A recent global survey on HR systems by Sierra Cedar reported that the digital workforce enablement yields up to 64% higher employee engagement. To make the training process of millennials more interesting and appealing, digitized learning approaches like e-learning tools, webinars, online tests etc. can be practiced. This will foster the learning and development culture in the organization. An organization can also use social tools for collaboration and cross functional communication. The HR department of any company deals with a lot of data. Managing the data is a tedious, time-consuming and critical task. Moving towards the digital cloud based platforms like Workday, Salesforce will help the organizations build the data in a structured
manner and access the same anywhere at any time. Furthermore, as HR is all about the people of the company and how they work, it is becoming mandatory for HR processes to be digitized for maximum effectiveness. Rethinking of HR in a challenging world is an essence of every organization these days. It is truly subjective in nature and HR initiatives have a qualitative impact on the organizations’ internal and external environment. The HR department of any company deals with the people resources of the company. There is an emotional quotient attached to it. By digitalizing human resource activities, business will be understood clearly and in entirety. I found something interesting when I was browsing through the website of KPMG’s HR strategies. The company conducted a survey on the HR transformation trends. The result is an eye opener for every company striving to give its best in this 21st century. HR is not being extinct, rather it is stepping into digitization and automation.
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The parade of new technologies lead to new disruptive innovations. Disruptive innovations in mobile internet, autonomous vehicles, IT applications have a power of completely reshaping the world we live in. Nevertheless, disruptive technologies are not confined to a product innovation, a disruptive innovation in HR strategies can reshape the entire organization. Innovation can be of any form ranging from using cloud storage for storing the data to using social platforms for the purpose of talent acquisitions. For example, many companies have switched from traditional recruitment methodology of BGV through resumes to verifying the details on LinkedIn, Facebook etc. As a result, less time will be consumed besides experiencing an efficient and effective output. Being digital means finding ways to be nimble and unburdened by necessary assets and liabilities that lock the business into a fixed revenue model. The largest hotel company in the world, Airbnb, owns no hotels. Uber owns no cars. Facebook does not create content, it just brokers it. They own only what
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they need to delight customers and drive employees towards greater levels of excellence. Being a digital business does not look the same across every industry, and no two companies will follow the same road map for digital transformation. The digital age has changed a lot of aspects of our professional as well as personal lives. The way organizations function has been drastically changed in the past few years. In fact, according to studies by Gartner, by 2017, 25% of the organizations will lose their market position as a result of digital business incompetence. From payroll maintenance to grievance management, routine tasks can be managed easily via various HR Information Systems(HRIS). This is the future of our world of HR as the employees are demanding a single space to store all the data related to HR. The companies which will transform into a techie version of themselves will survive in the competition and some might fail trying.
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Team: The Genesis
Siddharth Malhotra, Shivam Pant, Sraddha Hazarika, Priyanka Dang
Invictus 2018 Case Study, DTU Runner up
Ateendra (MBA), Siddhant & Kanishk (B.Tech.COE) Badminton, DTU Winner
Deepak Limbu, Nidhi Goel Entheos’18, DSM, DTU Winner
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Himanshu Gupta, Hira GoOsite, Markon Win
DS e i h c A
Team: Gladiators
Team: The Genesis
Team: The M
Team: Sports
Aditya Bhardwaj,
DTU Startup weeken Runn |25
Markoholics
al Jain, Bhavya Chojar , BITS Pilani ics, LBSIM nner
SM s r e ev
Team: Pratibimb
Shreeni (Team Pratibimb) Pratibimb, Street Team Street Play Competition, Fortune Institute of International Business Winner
Team: Straight out of HJB
Rahul Ramachandran, Siddharth Singh Can you sell this?, DTU Winner
s Consulting
Shashank Mishra
nd by Techstars, DTU er up
Team: Sports Fountainhead
Surabhi Pant, Srishti Sharma, Sudeep Kapadia Stratagem-Case Study competition, DTU Runner up
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ALUMNUS SPEAKS 0N A NOSTALGIC DRIVE WITH ABHINAV KUMAR by BHAVYA CHOJAR
Abhinav Kumar Deputy Manager, Coal India Limited Delhi School of Management, (Batch of 2009-11) He started his career with Tata Consultancy Services as an assistant system analyst and went on to join Coal India as Deputy Manager, Materials Management. Being from the first MBA batch graduating from DSM, he has a lot of professional and personal experiences to share. Here is an excerpt from a conversation with him.
How did your DSM experience prepare you for your career? In DSM, I got to experience the great atmosphere and legacy of DCE. The faculty members, course content, interactions with industry personnel, classroom discussions, group presentations with batch mates etc. all helped in developing confidence and managerial competence in me. I relied solely on the course content which I studied in MBA while writing my examination of Coal India Limited. During the interview too having studied from DTU, I managed to secure 2nd rank in Materials Management discipline in CIL. Thus, I can confidently say that the experience at DSM has played a very important role in my career.
Which areas do you think students should focus on during MBA to become competitive in the corporate world? Work at Coal India is both challenging and rewarding. It has more than 3 lakhs permanent employees and is one of the largest corporate employers in India. Mostly you will be posted in remote coalfield areas and have to interact and communicate with many employees who report to you. In such condition, individual leadership and man management style become the
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most important skill to get the official work done. Thus, personally I feel that that “Organizational Behavior” is one of the important subjects you study in your MBA and I would advise students to develop their man management skills once they get into an organization.
How rapidly is your field growing and what part has digitalization played in it? I am working in Coal India Limited presently as Deputy Manager (Materials Management). Coal India Limited produces around 84% of India’s overall coal production. In India where approximately 55% of primary commercial energy is coal-dependent, CIL alone meets to the tune of 40% of primary commercial energy requirement. Its major consumers are Power and Steel sectors, cement, Fertilizers, Brick Kins and small-scale industries. Thus, Coal India Ltd (CIL) is expected to remain the principal vehicle to meet India’s energy needs in the immediate future. Like in other organizations, Coal India Limited is making use of digitalization in its functioning. Some of the areas where digitalization is being used are given below: • CIL is moving towards paperless office with imple-
•
•
•
•
•
mentation of E-office, which is one of the Mission Mode Projects (MMP) under the “Digital India” Programme intended to bring more transparency, accountability and expeditious decision making. CIL has launched an App “SaralEindhanVtaran Application” (SEVA) for power sector consumers. SEVA is a part of ‘Digital India’ initiative, which is aimed at increasing the Consumer Connect as well as the Transparency and Accountability in Coal dispatch. The SEVA Dashboard provides a summary of the quantity of coal dispatched along with grades for the given day, month, and the latest yearly updates as well. It also provides information on rake movement including latest status of indents of rake, allotment and loading. This would help consumers making advance logistics planning. Further, the app has a dedicated backend team to monitor the status of specific grievances from consumers and take action on the feedback received on the app. CIL has also launched an App “GrahakSadakKoylaVitaran App” for the benefit of customers lifting coal through road. This app helps achieve transparency in dispatch operations as a tool to monitor, whether the dispatches are made on the fair principle of ‘First in First Out’ and keeps track of all the activities from the issuance of Sale Order to physical delivery of coal by road. It has introduced E-auction for selling coal to any consumer from any location in a transparent manner. Spot E-auction, Forward E-auction, Forward E-auction. E-procurement, reverse auction etc have been introduced for speeding up the purchase of vital inputs.
ty members and my batch mates were working hard & enthusiastically to establish the DSM brand.The case studies discussion, class presentations, interactions with industry personnel etc. were always good. One of the fondest memories I have is the “Get Together” party of our batch on 31st May 2011 after completion of the last examination of the fourth semester. There was initially no plan for this party. The idea was mooted by my room-mate Mr. Prashant Agarwal and we initially thought to keep it a small get together. We shared this with Archana Ma’am and she liked the idea and got it approved by HOD & Honorable VC Sir. There were few games and we shared our memories of the beautiful last two years spent at DSM.We 3-4 friends also pasted posters of each of our batchmate in which others wrote their wishes and memories of them. I still have my poster with me. All of us also received a memento from our V.C. Sir. It was a very enjoyable evening and was possible mainly only due to the efforts of Prashant Agarwal and able support and guidance of Archana Ma’am.
Do you feel this is a digital upgrade or a digital transformation? With the launching of the new digitally enabled process mentioned by me, the whole business procedures are transforming to bring more transparency and accountability. So,I would say that it is a Digital Transformation process.
What are your best memories of your college life? I have many fond memories of DSM. Being the first batch we had our own liberties and we were a bit apprehensive also.All the facul-
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Life
@DSM
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ENTHEOS 2018 The PR Committee of DSM along with the guidance and support of the faculty organized an event “ENTHEOS’18” on 13th March 2018 powered by “Talent Blazers” . After receiving numerous entries from across the country from colleges such as IIM Ahmedabad, IIM Lucknow, NITIE Mumbai, IIM Ranchi etc., 9 teams made the cut after cracking the Quiz and Poster Making competition. The final hurdle in a string of obstacles for the participants was The Case Study Challenge. The live case study was focused on Innovation. All the teams showcased their ability, creativity and presentation skills by pitching in unique solutions. The participants also went through a grilling Q&A session with the judges after their respective presentations.
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Guest Lectures Mr Ashish Srivastava (Vice President HR), Relaxo shared his valuable insights on the “Role of HR in Mergers and Acquisitions” and also enlightened our students about the challenges faced by HR managers in the corporate world.
The most talked about topics Culture, Wisdom and leadership got a different meaning as two time zones came together at DSM, DTU, with Professor Charles Willeman explained the relevance of each in the corporate world. He studied Latin, Greek, Chinese, Japanese and Sanskrit and obtained his Ph.D. in the field of East-Asian Studies (University of Gent, Belgium). He was assistant, guest professor and professor at different universities in Belgium, China, Canada, Japan and Thailand and currently a rector.
Ms. Ashima Tyagi (Assistant Director), Indian Steel Association shared her insights on the topic ‘Global Value Chain and the position of India’. She explained the mechanism of global value chains, their complex calculation and importance. She also talked about why India needs to participate more in the global value chain.
Mr. Amrik Singh (Deputy General Manager), Bharat Electronics Limited shared his valuable insights on “5S - A workplace organisation method” and deliberated on how implementing 5S raises product quality and improves work productivity, resulting in lower costs and higher efficiencies.
Mr. Anurag Joshi -Head, International carrier sales at Bharti Airtel delivered a thoughtful lecture to the students. He talked about various operations of Bharti Airtel as a mobile operator and a B2B service provider in India and abroad. He also gave insights about how internet connectivity works across the globe through undersea cables. He talked us through the changing business environment in the telecom industry and how Airtel is adapting to the changes.
Mr Deepak Virmani, a senior IAS officer and former additional secretary to the Chief Minister of Delhi shared his valuable insights in Project Management. Having overseen multiple mega projects in Delhi NCR region, Mr Deepak explained about all the frailties that can occur in a project. He explained the steps involved in project planning and importance of the same.
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Cultural Events
In DSM, we not only believe in working hard in the academics but also in celebrating the festivals and cultural events by bringing together the students as well as the teachers and making it fun and memorable. The cultural events are organised by Sanskriti, the cultural committee of DSM. The celebration includes Singing, Dancing, Plays and many other fun activities which showcases the spirit of the students. These celebrations exposes the students to the beauty of Indian diversity and is celebrated with great fervor. The decorations are done by the students and is a treat to the eyes.
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InQUIZ Horizontal 3. A hedge fund active in AI space 4. From 25th May 2018, all businesses in EU that handle personal data will have to comply with this new legislation 8. A labour market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs 9. Rhizabot, a sales AI company is acquired by 10. An open software platform based on blockchain technology that enables developers to build and deploy decentralized application 11. RAI, a recruiting assistant based on AI is created by which company 12. To directly monetize users’ attention, and help advertisers serve fewer but more targeted ads, Basic _____ Token is designed by Mozilla Cofounder, Brandon Eich. 14. JPMorgan Chase introduced _______Intelligence platform to “analyze legal documents and extract imp. data points and clauses 15. Domino’s shelled out $6 million for which digital publishing and communication agency 16. World’s first robot made to help busy people schedule meetings without any human intervention
Vertical 1. AdSense in a product of which company 2. A machine-learning AI system that helps Google process some of its search results, in particular, rare or one of a kind queries. 5. It encompasses all aspects of the end-user’s interaction with the company, its services, and its products 6. Marketing cloud juggernaut Salesforce purchased this design agency whose roster of clients include Apple, Best Buy and Chipotle for $56 million in 2017 7. First bank in Singapore to launch mobile app “HR in your Pocket” - an AI chatbot integrated with bank HR info, to its employees 13. A Virtual Assistant chat bot leveraging “predictive analytics and cognitive messaging” to provide financial guidance to Bank of America’s 45 million customers.
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For AnswersFollow us on facebook/dsmchronicle
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MEET THE TEAM
Dr. ARCHANA SINGH (Faculty Coordinator)
ANIRBAN DAS
ANURAG JOSHI
BHAVYA CHOJAR
BHAWNA MEHTA
NANDITA
SRIVASTAVA
SHIKHA AAKRITI AISHWARY SHARMA SRIVASTAVA TANDON
HIMANSHI DWIVEDI
MONIKA SINGH
SHANU JAIN
SHIVANSHU DHANKHAR
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DELHI SCHOOL OF MANAGEMENT DELHI TECHNOLOGICAL UNIVERSITY