DS Smith Safe Tray
An optimised tray design that delivers uncompromising strength and stability through minimal material usage - perfect for all your cylindrical products.
The Power of Less®
Why improve on a Tray Design?
Research shows that damage to food packaging can have a harmful effect for both - brand owners and and more importantly, for the end consumer.
Brands are also under pressure to significantly reduce their impact to the planet whilst looking for ways to differentiate in the market.
Striking the right balance between functionality, sustainability, and market differentiation is a key challenge facing many companies in the food and packaging industries.
of consumers stated that packaging damage would deter them from buying a product. 58%
of customers say that quality packaging makes a brand appear more upmarket
The EU Parliament agreed on a new law to cut carbon emissions by at least by 2030, compared with 1990 levels 61% 55%
Discover DS Smith Safe Tray
We’ve created a tray that maximises performance while minimising the environmental impact. This optimised solution allows you to meet your sustainability goals without sacrificing the protection and support your products require.
Enhanced sustainability
By using a lower paper grammage or board grade for DS Smith Safe Tray, we help our customers reduce the overall amount of material used in their packaging. This adjustment maintains the tray’s functionality and performance while also enabling optimised palletization which leads to CO2 reduction.
Improved Customer Experience
The optimised design of DS Smith Safe Tray protects against torsion and ensures the primary packaging is well protected during transit. This also helps with handling at POS and guarantees the products arrive at the store in pristine condition. By minimising damage and waste, DS Smith Safe Tray helps maintain a strong brand image.
Supply Chain Efficiency
DS Smith Safe Tray provides more stability when stacked on pallets, allowing for safer and more efficient transportation. The optimised trays can withstand the rigors of the supply chain, protecting the primary product while reducing waste and delivering pallet and truckload optimisation.
Easy to Implement Manufacturing Solution
DS Smith Safe Tray is suitable for a wide range of tray sizes making it appropriate for many product categories. This allows for a perfect integration in assembly lines of existing tray solutions and does not require any special adjustments to be made.
Innovative features
Our optimised tray design features off – set creases strategically positioned within specific points within the tray sides making it more stable and stronger against torsion even if a lower board grade is used.
Discover the standout features of DS Smith Safe Tray.
Enhanced sustainability
• Improved palletisation leads to reduced transportation and Co2 emissions vs existing tray design
• Minimimal material usage. Reduction of paper grammage / board grade without compromise in functionality and performance
• Less damages lead to overall waste reduction
Improved Customer Experience
• Design allows for safe transportation and easier handling at POS of any kind of tins and jars
• Strong brand presence in store due to minimum damages
Supply Chain Efficiency
• Improved efficiency of inbound logistic by using lower flute profile
• Truckload optimisation
• Offers more stability to trays when stacked on pallets
Easy to Implement Manufacturing Solution
• Solution is easy to implement at customer and can be produced on current machinery
