The evolution of E-commerce packaging: 5 steps to market leading solutions

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The Evolution of Packaging 5 STEPS TO MARKET LEADING SOLUTIONS

1

BRICKS & MORTAR

Efficient solutions for bricks & mortar supply chain, not suitable for e-commerce

Learning & Exploration

2

ADAPTED

Quick fix for adapting to the e-commerce supply chain

3

CHANNEL SPECIFIC

Fully optimised solution for the e-commerce supply chain

4

OMNI-CHANNEL

One packaging solution for all channels

5

NEXT GENERATION

Designs, materials, technology & machinery for evolving packing & delivery methods

Damage Prevention

Customer Experience

Operational Efficiencies

Market Leader

- Developed for Bricks & Mortar supply chain - BCT high priority - Perforations for easy opening - Not tamper evident/secure - High speed machine erection - Optimised for palletisation

- Increased protection - Easy to open - Self sealing - Inside print - Secure & tamper evident - Repacking & overboxing

- Tested for supply cycle suitability - Easy to open & returnable option - Kerbside recyclable across multiple regions - Provide an unboxing experience - Inclusive design & print features - Quick to pack & erect

- Kerbside recyclable across multiple regions - Tested for multiple supply cycle suitability - Inclusive design & print features - Easy to open & stock - Quick to pack & erect - Automated & manual solutions

- Circular solution - Right sized - On demand production - Personalisation - Connectivity - Next generation materials

Investigating the different channel needs, understanding and scoping opportunities within the e-commerce sector. Exploring options for moving the brand or specific products to Adapted, Channel Specific or Omni-Channel solutions.

Fulfilling basic requirements to sell in the e-commerce sector. Exploration of most suitable route to market without large financial commitment: Amazon Certification, B2C or 3rd party logistics. Provides basic customer experience and opening new opportunities for product or brand through e-commerce sales.

Providing an enhanced e-commerce customer experience, by utilising a channel specific solution that is tested and designed for the complex supply chain. Easy to open and returnable, providing a frustration free purchase.

Harmonisation of all channel needs, development of an end to end strategy, exploring total cost of supply chain and providing a seamless customer experience. Single production line utilising products developed and tested for all channels.

Innovations that perform in the ever evolving supply cycle and final mile. Holistic approach to all channels, providing a seamless and sustainable shopping experience to the end user. On demand, right sized and personalisation packaging solutions, using the latest technologies.


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