16 THE FUNNEL
Yael Bar Tur served as the Director of Social Media and Digital Strategy for NYPD (New York Police Department) between 2016 and 2020 so she had a chance to get a front-row view of what it’s like introducing new methods to conservative organizations. Such methods naturally make many people in organizations like these feel uncomfortable especially considering the inherent lack of control they represent to those unfamiliar with them. Yael was in charge of rolling out a new social media strategy that sought to expand and decentralize NYPD’s social media presence. Yael is currently a digital consultant. https://www.yaelbartur.com/ @yaelbt
