An interview with Leopoldo Colombo, a consultant and trainer who is also a convener ISO/TC279/WG1 as part of ISO - The international organization for standardization.
ISO innovation standard 28 THE FUNNEL
The ISO organization is very well known historically for standards like ISO9000 which was about documenting the work that you do and then being able to turn whatever you document into a standard practice in the organization. Where did the need for an innovation standard come from?