Accredo by Shibu Lawrence

Accredo, Medco’s specialty pharmacy, is staffed by experienced pharmacists and nurses dedicated to serving the needs of patients living with complex conditions that require specialty medications. The following is a partial list of conditions that Accredo specializes in: •Age-related macular degeneration

• End stage renal disease

Patients Using Specialty Medications Require Special Care.

• Alpha-1 antitrypsin deficiency

• Infertility

You can count on Accredo to help you manage your condition. With over 20 years of experience helping patients who take specialty medications, Accredo’s pharmacy service provides enhanced care—from consistent accuracy in filling prescriptions and expedited delivery to 24/7 support from a dedicated team of nurses and pharmacists.

• Anemia

Inside you will find important information about specialty medications and how Accredo provides enhanced support to meet your needs at no additional cost to you. To learn more about the many ways Accredo can help you better manage your condition, visit our website at www.accredo.com.

• Immune deficiency

• Asthma

• Lysosomal storage disorders

• Cancer

• Multiple sclerosis

• Crohn’s disease

• Neutropenia

• Cystic fibrosis

• Osteoarthritis

• Deep vein thrombosis

• Osteoporosis

• Growth hormone deficiency

• Psoriasis

• Hemophilia • Hepatitis C • Hereditary tyrosinemia

Conditions requiring specialty medications—those that are usually administered by a healthcare professional, self-injected, or taken by mouth—need more support than a traditional pharmacy typically provides. Medications used to treat these complex conditions may require special handling and refrigeration, related supplies for administration, and round-the-clock therapy management.

• Parkinson’s disease • Pulmonary arterial hypertension

With a national staff of dedicated and specially trained professionals, Accredo helps patients taking specialty medications maximize their therapies’ effectiveness and better manage side effects.

• Respiratory syncytial virus • Rheumatoid arthritis

For a complete list of conditions and to get started with Accredo, please visit our website at www.accredo.com.

Patients Using Specialty Medications Require Special Support.

What Every Patient Should Know About Specialty Medications

Training From Specialists Makes It Easier to Understand How to Use Your Medications. Specialty medication therapies require a more advanced level of knowledge and support than traditional medications. Accredo provides you with the care and attention of specially trained professionals who help you and your doctor manage complex conditions. Because Accredo is dedicated exclusively to specialty medications, our pharmacists and nurses receive specialized training in the therapies used to treat these conditions. Accredo nurses provide you with the necessary training in administering these medications. Accredo helps patients better manage their medications to achieve a better outcome and quality of life.

Continuous Support Provides Peace of Mind. Questions and concerns about your therapy can arise at any time—not just during normal pharmacy hours. Accredo provides access to pharmacists and nurses who are experts in complex conditions 24 hours a day, 7 days week. In addition, we monitor your overall drug therapy for interactions with other medications and proactively reach out to your doctor to maximize your treatment and safety. We’ll also contact you to remind you when you need a refill so you’ll always have a supply of the important medications you need.

Delivery of Medications and Supplies Makes It Easier to Manage Complex Therapies. Accredo provides convenient, scheduled, expedited delivery of your medications and supplies such as syringes and sharps containers to your home at no additional charge (medications can be delivered to your doctor’s office or infusion center where permissible by law). Because of our long-standing experience with specialty medications, shipments arrive exactly when needed, with the right handling for an accurate delivery.

Getting Started With Accredo Is Easy. Nursing Support Available. Some medications require administration by a healthcare professional. Accredo can coordinate support with your doctor’s office or infusion center; and when covered by your health plan, Accredo may provide in-home nursing services from a healthcare professional who specializes in your condition.

All it takes is a visit to our website, where prescription referral forms are available for download and which can be provided to your doctor. Or if you prefer, Accredo will contact your doctor and guide the process so that you can start to experience the benefits of the enhanced care Accredo provides. To get started today, visit www.accredo.com.

To get started today, visit www.accredo.com.

QUESTIONS & ANSWERS What conditions does Accredo specialize in? Accredo specializes in a wide range of complex conditions requiring specialty medications. A partial list is included on the back of this brochure. Please visit our website at www.accredo.com for a complete list. Why should I get started with Accredo? Accredo will provide a personalized level of care to help manage specific complex conditions and medications, including individualized counseling and education. Will you contact my doctor? Yes. With your permission, Accredo will contact your doctor to get a new prescription for your medications. If your specialty drug is to be administered by a healthcare professional, Accredo can deliver your prescription directly to your doctor’s office or infusion center (where allowable by law). To get started with Accredo today, visit www.accredo.com.

Accredo is dedicated to serving the needs of patients living with complex conditions and who require specialty medications. Accredo specializes in a wide variety of complex conditions, including, (but not limited to):

There’s Nothing Ordinary About Conditions That Require Specialty Medications. Patients who live with complex, chronic conditions need more than a one-sizefits-all therapeutic approach. A primary physician may consult one or more specialists to design a regimen that involves specialty medications.

• Age-related macular • End stage renal disease degeneration • Alpha-1 antitrypsin deficiency • Anemia

• Lysosomal storage disorders

• Asthma

• Multiple sclerosis

• Cancer

• Neutropenia

• Crohn’s disease

• Osteoarthritis

• Cystic fibrosis

• Osteoporosis

• Deep vein thrombosis

• Parkinson’s disease

• Growth hormone deficiency

• Psoriasis

• Hemophilia • Hepatitis C • Hereditary tyrosinemia

“I felt like I had a real advocate at the other end of the line, navigating every step of the way. It took all the anxiety out of a normally very stressful process.”

• Infertility

• Immune deficiency • Pulmonary arterial hypertension • Respiratory syncytial virus • Rheumatoid arthritis

To find out how Accredo can support your practice and your patients, call us today at 1 800 987-4904 or visit www.accredo.com.

— Victor*

Complex Conditions Require Specialty Care At Accredo, Specialty Pharmacy is all We Do.

* The names have been changed to protect confidentiality.

Some of these medications require special handling or refrigeration and must be injected or infused by a healthcare professional; others are taken orally or are inhaled. Regardless of the route of administration, specialty medications require expert—and often time-consuming— management. That’s where Accredo comes in.

There’s Nothing Ordinary About the Care We Provide.

We Support Your Administrative and Clinical Needs.

Whether your patient needs help with selfinjection or is experiencing complications, a qualified professional is always available, 24/7. Accredo has been working exclusively with specialty medications for more than 20 years.

In a busy medical practice, time is a precious commodity. To alleviate the strain on your staff, Accredo provides administrative and clinical support throughout the course of your patient’s treatment, including:

We Support Your Patients with Medication Counseling and Nursing Support. Specialty medications often produce challenging side effects. To help your patients achieve the best possible outcomes, our pharmacists and nurses are available day and night to encourage and even coach your patients throughout their treatment.

We Deliver to Your Patient’s Home or Your Office. Your patients can count on receiving their medication and ancillary supplies when they need them. We use packaging that protects against extreme temperatures and rough handling, and we schedule deliveries at your patient’s convenience (or that of your office, where allowed by law).

“When my husband needed his specialty medication quickly, the Accredo pharmacist told me [that she] could expedite the shipment. She listened and cared, and my husband didn’t miss a dose.” — Jane*

Our mission is to help patients who need these complex medications manage their conditions and get the care and support they require. With your referral, your patients can benefit from our accuracy in filling prescriptions, personalized care, and a suite of enhanced services that come at no additional charge. Accredo delivers personalized care.

• Reimbursement assistance • Help with benefit-related questions • Dosing and administration consultation for you and your staff • Patient education and training • Coordination of in-home infusion services • Outcome monitoring

If you prescribe self-injectable medications, you may want to order patient training, which is covered by many health plans. If you prescribe home infusion, we’ll research the patient’s benefits, provide the medication, and if covered, arrange for a home visit from our nursing staff or from an independent home healthcare agency.

Find out how Accredo can help you and your patients. Call 1 800 987-4904 or visit www.accredo.com.

• Clinical intervention • Alerts to potential drug interactions

* The names have been changed to protect confidentiality.

Learn how Accredo can help you and your patients.

Call 1 800 987-4904 or visit www.accredo.com.

Brand

Abbreviated Version 06.01.08

Standards

Brand Standards

Introduction

Dear Associates and Colleagues, I am pleased to introduce Accredo’s Brand Standards. Accredo’s name and logo are among our our most valuable assets. Establishing and maintaining logo standards will help ensure instant recognition of our name, products, and services. Every organization projects an image — a special visual identity shaped not only by the organization’s activities but also by its communications. Everything Accredo does as a company — including customer and patient communications, internal communications, direct marketing, advertising, collateral and web pages — contributes to our overall image and the impression that we make. Our new logo, as the central visual component of our brand, reflects Accredo’s personalized services in support of patients who need specialty medications and customized clinical services to treat their chronic and potentially life-threatening conditions. Accredo’s new brand standards are intended to reinforce recognition of our clinical expertise, personal attention, nationwide quality services, and the depth and breadth of those services across multiple therapies.

Accredo’s logo was especially designed to reinforce our leadership position and to differentiate us clearly from our competitors. The simplicity and clarity of the presentation of our logo is an indication of our confidence and ability to provide powerful, effective solutions for manufacturers, patients, physicians and payors. These logo standards have been developed so that we can, in today’s competitive environment, protect Accredo’s company identity and consistently reinforce the company’s image and brand. The materials in this manual represent a significant investment in how the Accredo logo should be used in various communications. These standards must be adhered to by everyone who develops communications for Accredo. Accordingly, these standards serve as the primary reference for all employees and suppliers responsible for any phase or aspect of company communications and promotions. I am very proud to present these standards and I hope that you will take equal pride in using them. Tim C. Wentworth President & CEO

Brand Standards

Table of Contents

Purpose of These Standards

Brand Attributes

About Our Logo

Main Logo

Stand-alone Logo

Incorrect Logo Usage

Logo Colors

Logo Sizing

Color Palettes

12-13 Typography > Primary Fonts > Alternative Fonts 14-15 Stationery > Business Card > Letterhead > #10 Envelope > 6 x 9 Envelope — Window > 6 x 9 Envelope — Non Window 16

E-mail

Fax Sheet

For More Information

Brand Standards

Purpose of These Standards These standards are designed to: > Establish, explain, and illustrate standards for creating and maintaining the integrity of company communications and the brand components they carry > Convey, through these standards, a coherent, consistent, and appropriate image of the company > Ensure the appropriate layout, design, and creation of Accredo’s communications and promotions.

Brand Strategy

Accredo’s Brand Standards is the governing tool for all employees and suppliers responsible for implementing and maintaining the Accredo identity and brand. These standards have been developed through careful thought and consideration of the many ways we communicate internally and externally. Adherence to the standards will guarantee brand recognition and continuity, a high standard of quality, and the expression of a consistent identity for Accredo. All communications and promotions — printed, web-based, or otherwise — should support and reinforce the purity, simplicity, consistency, and impact of the company’s identity and image.

Brand Standards

Brand Attributes Accredo is a different kind of specialty pharmacy . . . and our brand is a reflection of the attributes that differentiate Accredo from PBMs and from other specialty pharmacy providers. The following brand attributes are intended to govern everything we do as a company and set the tone for how we communicate with our constituents.

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Brand Strategy

As a different kind of specialty pharmacy, all of our communications should consistently convey these attributes. The standards outlined in this manual will help ensure these attributes are appropriately depicted to reinforce our brand.

Accredoâ&#x20AC;&#x2122;s brand is a reflection of the following: > Importance of people > High-touch services > Proactive attention to patientsâ&#x20AC;&#x2122; needs > Personalized healthcare > Breadth and depth of services > Integrity and honesty > Reliability > Partnership > Personal responsibility > Expertise > State-of-the art technology > Healthcare > Financial strength and stability > Approachability and accessibility

Brand Standards

Brand Elements

About Our Logo The new Accredo logo was designed to reflect our core values and attributes. It is a unique visual expression of who we are and what we stand for. The logo is a symbol of trust and leadership — a company standard that we display with pride. Our logo design reflects the personalized support and clinical expertise evident in the high-quality services Accredo provides. The logo’s calming color and its softly curved, italic face convey Accredo’s softness of touch and the warmth of human interaction and personalized services. To balance these soft attributes, the forward-moving typeface suggests advancement in our practice of pharmacy and in the advanced technology that supports our operations.

Accredo logo PMS 556

Identifier “a medco company” PMS Cool Gray 8 (50% Black can be used depending upon the optimal number of PMS colors used for a specific job.)

Accredo’s logo is simple, clean, elegant, and light, with a significant amount of white space surrounding it. The use of a design that complements Medco’s logo, as well as the use of an identifier (“a medco company”) adds to our rich history of market leadership, strength, and stability. This is our main logo and should be used in most instances (see page 6 for exceptions). The Accredo logo always carries the SM (service mark) flush with the baseline of the Accredo name.

Brand Standards

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Brand Elements

Main Logo x

This first of four logo variations is the Main logo. This logo should be used for all printed and web-based communications.

It should not be used for: x

> Hemophilia-related communications during an initial phase-in period

> Legacy and AOB client communications > Small promotional items

> Combination and co-branded situations

The identifier â&#x20AC;&#x153;a medco companyâ&#x20AC;? can appear in PMS Cool Gray 8 or 50% Black depending upon the optimal number of PMS colors used for a specific job.

Clear space x = Height of lower-case characters in the Accredo logo y = Space created by ascender and defines space for identifier

Typeface for the identifier is The Sans Font. The descenders of the identifier are flush with the lower limit of the y space.

This measurement must be applied when including the identifier with the logo Do not place type or images within the x space surrounding the logo.

Minimum size

Standard size

1.125" 1.8"

Brand Standards

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Brand Elements

Stand-alone Logo x

The Stand-alone logo should be used for: > Hemophilia-related communications during an initial phase-in period

> Legacy and AOB client communications x

> Small promotional items > Combination and co-branded situations

Clear space x = Height of lower-case characters in the Accredo logo y = Space created by ascender

Do not place type or images within the x space surrounding the logo.

Standard size 1.8"

Minimum size 1.125"

Brand Standards

accredo accredo accredo accredo accredo accredo accredo Do not try to recreate the logo in any other typefaces.

Do not alter the letter spacing.

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Brand Elements

Incorrect Logo Usage Do not use these, or other noncompliant versions of the Accredo logos, under any circumstances. Do not distort the logo in any way.

The The The The The The TheDo not use the logo in a headline or text.

Do not change the logo color.

Do not turn the logo into an outline.

Do not place the logo on a pattern or color of insufficient contrast.

Do not use any previous Accredo logos.

The logos should never be recreated or altered in any way.

logoDo not use or create the logo for e-mail signatures. logo logo logo logo logo logo

Brand Standards

Main logo

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Brand Elements

Logo Colors The logos may only be reversed white out of the Accredo green (PMS 556) and no other elements may be incorporated into the area.

Accredo green (PMS 556) Identifier (PMS Cool Gray 8 or 50% Black)

Reversed out white

Black

The logo must always be reversed out of Accredo green (PMS 556)

Stand-alone logo

Accredo green (PMS 556)

Reversed out white

Black

The logo must always be reversed out of Accredo green (PMS 556)

Brand Standards

Document size

Minimum size

Less than 6" wide

6" to 11" wide

More than 11" wide

Percent logo size Main logo Stand-alone logo

62%

Scale down Standard size logo

Standard size (100%)

Scale up Standard size logo

Percent logo size Combination logo Co-brand logo

75%

Scale down Standard size logo

Example: Logo at minimum size

Standard size (100%)

Example: Scale standard size (100%) logo down proportionally, no smaller than minimum size

Scale up Standard size logo

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Brand Elements

Logo Sizing To re-size the logo start at 100 percent and enlarge or reduce logo accordingly (no smaller than the minimum size indicated for logo type). Hold the shift key as you drag from the corner point to ensure proper scaling. Do not distort or stretch the logo.

Example: Logo at standard size (100%)

Example: Scale standard size (100%) logo up proportionally

Brand Standards

Logo Color

Brand Elements

Color Palettes This color is only to be used in conjunction with the Accredo logo types and associated brand elements.

The main logo color, Accredo green (PMS 556), is only to be used for: > The Accredo logo itself

Color Palette — Light

> As the background for the reversed out white logo > The One-color bar appearing on a document cover > The right-hand segment of the Two-color bar

Color Palette — Dark

Brand Standards

Brand Elements

Typography The Sans Fonts

Primary Fonts

The Sans 3 Light