Editorial Style Guide by DUMARCOMM

StyleEditorialGuide

The University of Denver Editorial Style Guide is designed to help DU storytellers, content producers and ambassadors who support the creation of marketing and communications materials (newsletters, flyers, posters, brochures, websites and more). It empowers the DU community, enabling us to create clear and consistent messaging to accomplish our goals while remaining welcoming and useful to our audiences.

How we tell our story matters.

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• Keep DU’s differentiators and unique value propositions (UVPs) available to reference, as we want to consistently highlight the positive attributes that separate us from others and matter most to our audiences.

• When sharing our story, be intentional when choosing what information goes into your content.

Use this publication as your guide, and please feel free to reach out to marcomm@du.edu with any questions or support for special situations you may encounter.

A few things to consider when crafting content on behalf of DU:.

• Consider your audience and what you want them to feel, utilizing these insights to weave in elements of DU’s distinct voice to create a lasting impression and inspire action.

4 Key Messages 12 Voice & Brand Personality 18 Audiences 22 Messaging Guide 26 Style & Grammar Glossary 3 GUIDESTYLEEDITORIAL

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With increased competition for students, unrest in our world and a 24/7 media cycle, it’s critical that our messaging break through the noise. This is how we share our thoughts, vision and perspectives to fulfill our mission and vision of serving the public good by helping the DU community pursue careers and lives for purpose.

• Nurture a dedicated network of partners who seek to advance the public good.

GUIDESTYLEEDITORIAL 6 KEY TheMESSAGESImportance

Of OneDU Brand Narrative

As we work together to raise the visibility of our institution in communities around the nation and globe, weaving the essence of our mission, vision and values as well as the takeaway ideas and differentiators found in this section into all your communications ensures that we are consistently disseminating the DU brand as efficiently and effectively as possible.

Having clarity, peace of mind and confidence in who we are, what we offer and how we approach our work allows us to speak with focus, consistency and conviction every time we share DU’s story with others.

• Remain responsible global citizens who make a difference.

7 GUIDESTYLEEDITORIAL Keep the following elements top of mind as the underlying heartbeat of the messaging you craft on behalf of DU. Our Vision The University of Denver will be a great private university dedicated to the public good. Our Mission To promote learning by engaging with students in advancing scholarly inquiry, cultivating critical and creative thought and generating knowledge. Our active partnerships with local and global communities contribute to a sustainable common good. Our Values In all that we do, we strive for excellence, innovation, engagement, integrity and inclusiveness. Our Cause Statement DU inspires courageous excellence that invites each of us to advance the public good through our insight and passion.

GUIDESTYLEEDITORIAL 8 KEY OurMESSAGESDifferentiators We have specific qualities that set us apart from our peers and resonate with our target audiences’ motivations. We call these differentiators our “unique value propositions,” or UVPs. These UVPs can speak to an individual’s needs and motivations—as well as a group’s. They also paint a singularly compelling picture of our story and institution. Our UVPs are grounded in current proof of performance, and they create space for all of the University’s entities to find their place without diminishing or diluting our message takeaways, while also providing focus as we grow into our future. Consistently using our UVPs in all messaging ensures we stay true to our brand position and convey the best of who we are. To learn more about proof points supporting each of these differentiators or to submit your own, please visit du.edu/brand-proof-points or email brand@du.edu.

Collaborative Problem-Solving Our community collaborates on research that breaks new ground, enhances knowledge, addresses inequities and channels passions to serve the public good. Global Citizenship At the University of Denver, we inspire communities to think and act globally, inclusively and equitably to address our planet’s most pressing problems and advance social justice.

University of Denver students—past, present and future—benefit from a transformational experience that builds a life of purpose and develops their intellectual growth, character, well-being and careers.

4D Experience

Campus and Location

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With both a vibrant city campus and the Kennedy Mountain Campus, located in the heart of the Rocky Mountains, the University offers multiple opportunities for networking, learning, reflection and making meaningful connections.

GUIDESTYLEEDITORIAL 10 Messages for Use in Annual Reports, Printed and Digital Materials Equal Opportunity Statement long form

The University of Denver is an Equal Opportunity Institution. It is the policy of the University not to discriminate in the admission of students, in the provision of services or in employment on the basis of race, ethnicity, color, religion, sex, national origin, age, marital or veteran status, sexual orientation or disability. The University complies with all applicable federal, state and local laws, regulations and Executive Orders. Inquiries concerning allegations of discrimination based on any of the above factors may be referred to the University of Denver Office of Equal Opportunity & Title IX: du.edu/equalopportunity Opportunity Statement form

. Equal

short

The University of Denver is an Equal Opportunity Institution.

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Visit the University’s Newsroom or follow the University on Facebook, Instagram, LinkedIn, Twitter and YouTube.

Boilerplate promotional About the University of Denver

The University of Denver is a private institution dedicated to the public good. Here, we create a better future for all.

Through the 4D Experience, our community members build skills, knowledge and perspective at our campuses nestled in the vibrant city of Denver and the Rocky Mountains. As globally minded citizens, we strive to make a difference in the world and create real, lasting change through collaborations and cutting-edge research designed to solve real-world challenges. For over 150 years, DU has offered a multitude of disciplines, majors and degrees designed to prepare students for lives and careers of purpose. Visit the University’s Newsroom or follow the University on Facebook, Instagram, LinkedIn, Twitter and YouTube to learn more.

Boilerplate informational About the University of Denver

Founded in 1864, the University of Denver is a private university that empowers students who want to make a difference through the 4D Experience. Recognized as one of the top research universities in the country, DU has more than 300 academic programs serving about 12,000 graduate and undergraduate students. DU students benefit from a transformational experience on two campuses—in the city and in the mountains—that channel their passions to serve the public good.

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The words we use define who we are as much as our actions. And the way we say them speaks to the heart and sets us apart. Our brand voice is timeless and cumulative, embodying the many individuals who make up our community. It’s the expression of our identity and who we are as a community. Our voice is thoughtful and thought-provoking.

And a note: Our brand is nuanced and complex, reflecting the organization we serve. Reach out to brand@du.edu to schedule training for you and your team as needed.

Just remember—we are the sum of all aspects of our personality. As you become comfortable with the voice or when you are speaking to multiple audiences simultaneously, feel free to weave multiple attributes into your messaging.

When using our voice to craft a particular message or when appealing to a specific audience, it is useful to understand the key aspects of our character—the traits, values and behaviors that make us who we are as a unified community and create our personality. Distilling our brand voice into our key attributes allows for clarity and consistency in our messaging as well as authentic reflections of our community’s diversity.

When choosing a set of attributes to utilize in any message, consider the particulars of the story you’re telling, the tone you want to convey, the takeaways and feelings you want to elicit, and which of our brand traits might best resonate with your target audience. Leaning into one of the distillations noted on the accompanying page can help you connect and communicate with your particular audience.

GUIDESTYLEEDITORIAL 14 VOICE & BRAND PERSONALITY

Getting to Know DU’s Voice and Tone

At times, it is creative and savvy as it radiates the confidence coming from our student body and visionary community. Similarly, it remains open to new learning and perspectives even as it boldly asks the necessary questions that lead to meaningful solutions and drive transformative change.

We Are Determined… Engagers

Brilliant and transformative, driven by the true desire to create a better future for all. Delivers progress, ingenuity and radical outcomes. Values newness and experimentation. Seeks tomorrow’s answers and finds leading-edge, unprecedented solutions by asking critical questions today. Causes people to feel awe and amazement.

Established Prominent Inspiring Innovative Visionaries

Intelligent Experiential Forward-thinking

Resilient and tenacious, driven by overcoming challenges through grit and determination. Delivers surprising strength, perseverance and toughness. Values fortitude and hard work and rises to every occasion. Willing to take risks, experiment and move boldly. Causes people to feel motivated and purposeful

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Resilient Inquisitive Enterprising Influential Idealists

Accomplished and assertive, driven by beauty and excellence in all forms. Delivers stability, pride and vitality. Values balance, intentionality and accomplishment. Learns from new perspectives and catalyzes change by turning values into action. Embraces diversity and leads others for the good of the community. Causes people to feel confident and inspired

GUIDESTYLEEDITORIAL 16 VOICE & BRAND PERSONALITY OUR VOICE IS StoriedPioneeringTraditionalIntelligentCollaborativeBeautifulEthicalProudDedicatedEstablishedForward-thinking… OUR VOICE IS NOT … FracturedAimlessStaidComplicatedExclusiveOrdinaryAloofArrogantBoringMaterialisticTrendy

At the University of Denver, our record of accomplishment and global impact inspires us to serve a world that looks to us for leadership. We are constantly setting goals that we are not sure how to reach, trusting that our deepest values and noblest ideals will guide us. We treasure diverse and distinct perspectives, certain that as we strengthen the abilities of every student and learn from unique visions of the future, we enrich the world around us. Our relentless determination fuels transformative growth

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At the University of Denver, our insight begins in diligent study, grows through life-changing learning experiences and flourishes as we discover transformative solutions to global challenges. Our culture of curiosity inspires our students to serve their communities and travel the world as innovators, strengthening their minds, building their confidence and stretching their sense of the possible until they are ready to lead with unmistakable vision.

Connecting Our Voice to Storylines Our innovative vision illuminates a brighter world

Our record of excellence inspires ceaseless ambition

At the University of Denver, we embrace every challenge with the determination, passion and courage that unlocks new possibilities. We build a culture that celebrates risk-taking, fearless questioning and forging unlikely collaborations that reveal unexpected strength. We seek always to embody the inclusivity, persistence, and dedication that drive personal growth, knowledge and social change.

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GUIDESTYLEEDITORIAL 20 Our Audiences The University serves many audiences daily—each with their own motivations, perspectives and connection to our brand. Below are just a few: • Prospective and current students—online and in-person • Faculty and staff • Legislators and government officials • Industry thought leaders • Community members—locally, nationally and globally In some instances, additional research has yielded insight into our key audience motivators and allowed for the development of personas. Where available, this information is available for internal audiences and can be found at: du.edu/audiencemotivators. AUDIENCES

Students (Determined Engager)

Here are some conceptual examples of how different tones might be applied to messaging in order to create appeal for different audiences:

At the University of Denver, our insight begins in diligent study, grows through life-changing learning experiences in and out of the classroom, and flourishes as we discover real solutions to global challenges. Here, we strengthen students’ minds, build their confidence and stretch their sense of what’s possible until they are ready to lead with unmistakable vision.

Alumni/Donors (Influential Idealist)

Faculty (Innovative Visionary)

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At the University of Denver, our record of accomplishment and global impact inspires us to serve a world that looks to us for leadership. We are constantly setting goals, trusting that our deepest values and noblest ideals will guide us. We treasure diverse and empathetic viewpoints, knowing they enrich the world around us and bring us the necessary perspective to lead change in our communities..

GuideMessaging GUIDESTYLEEDITORIAL 22

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MESSAGING GUIDE

Gather

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Approach One: Ask and Seek Ask yourself a series of questions. Locate the answers and collect information one piece at a time. What story are you telling? appropriate information, keywords and phrases. What UVP concept are you reinforcing? Use specific examples and evidence to illustrate your message. Who are you talking to? Identify your target audiences, how you want them to feel and what you want them to do next. What takeaway feeling do you want to evoke? Is this story and audience best suited to the Innovative Visionary, Influential Idealist or Determined Engager portion of our identity? Pick your voice and review the corresponding personality traits. Start writing! Keep story details, audience needs, desired takeaways and persona voice in mind throughout your process.

Now that you know DU’s key messages and brand voice, it’s time to shape your story. How you craft your communication depends on a range of variables—from the spirit of the story you’re sharing to the product you’re promoting and from your delivery mode to your wordcount parameters. this section, you’ll find two possible approaches to help you get started if you’re new to crafting communications on behalf of the University of Denver brand.

3. Evidence Finish

2. Voice

Start

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Down

2. Voice

Approach Two: Laddering While desired takeaway, product type and content volume will ultimately determine your final approach to message construction, laddering is an effective technique to provide scaffolding. With this technique, you can build the basic framework of your message using one of the following sequences. by listing your evidence: UVP proof points and facts. Integrate the attributes and essence of your selected voice. by connecting to the main storyline. The Ladder Storyline by utilizing the main storyline. Integrate the attributes and essence of your selected voice. by listing your evidence: UVP proof points and facts.

Up The Ladder 1. Evidence Start

3. Storyline Finish

Style GlossaryGrammar& GUIDESTYLEEDITORIAL 26

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GUIDESTYLEEDITORIAL 28 Introduction In writing and editing materials for publication, the Division of Marketing and Communications relies upon the Associated Press Stylebook, the preferred editing reference for materials directed at general audiences. In addition to ensuring consistency, the style and glossary section of our editorial style guide serves as a practical reference guide to some common spellings, abbreviations and punctuation. On some issues, in accordance with an academic culture, it differs from AP. If an item is not listed here, defer to the Associated Press Stylebook or the Merriam-Webster Collegiate Dictionary. If you have questions about DU style, please reach out to marcomm@du.edu STYLE & GRAMMAR GLOSSARY SECTION 1. STYLE

• University Lecturer (sponsored by the provost’s office)

University Park buildings and facilities (first and second

• United Methodist Church Scholar/Teacher of the Year Award (Teacher of the Year on second reference)

• Students love the complex for its many inviting spaces.

• Ruth Murray Underhill Teaching Award

• Distinguished University Professor • Distinguished Teaching Award

29 GUIDESTYLEEDITORIAL A advisor Not adviser addresses For numbered addresses, always use figures. Abbreviate Ave., Blvd. and St. and directional cues when used with a numbered address. alumnus, alumni, alumna, alumnae Use these terms to refer to former students of the University. Students need not have earned a degree to be considered alumni. • alumnus: man (singular) • alumni: men; and a group of men and women • alumna: woman (singular) • alumnae: women (plural) Note: In University of Denver Magazine and DU Newsroom articles, first references to alumni often include the degree(s) they earned and the year(s) in which degrees were awarded. Set off this information with parentheses: • Sally Smith (BS ’96); Bob Jones (BA ’98, MBA ’99); John Johnson (attd. 1993–95); Frank Albright (Hon. PhD ’01) amicus, amica, amici Use these terms to refer to former employees of the University who have earned this honorary •distinction.amicus:man (singular) • amica: woman (singular) • amici: men and women (plural) ampersand Do not use in place of the conjunction unless it is part of an entity’s official name or used in a headline where space and tone considerations are applicable. • The Daniel L. Ritchie Center for Sports & Wellness. • Exceptions can be made in marketing materials to complement visual personality and tone. Anderson Academic Commons This building, which opened in spring 2013, houses the University of Denver Library, including the Penrose Collection, and a number of services focused on teaching and learning. On subsequent references, refer to it as the Academic Commons or the library. annual fund Capitalize references to the University of Denver Annual Fund; lowercase annual fund when used without the official title designation. awards

Use the full formal name for the following annual faculty awards:

• Anderson Academic Commons, the Academic Commons, the library

Boettcher Scholars buildings, facilities, gardens and greens Capitalize the formal name of campus buildings and facilities on first reference in all documents.

• Distinguished Scholar Award

Capitalize Board of Trustees when it refers to the DU governing organization, but lowercase board when it stands alone. See Trustees entry for information on use when referring to members.

Exceptions: the Ritchie Center, the Chambers Center, Nelson Hall and the Newman Center are acceptable on first reference when the publication audience is familiar with the DU campus. On subsequent references, some building names may be shortened. Capitalization should be retained when the proper noun is used.

B Board of Trustees

• Faculty Service Award

• The meeting is scheduled for the Sie Complex.

•references)AmmiHyde Building

GUIDESTYLEEDITORIAL 30 • Anna and John J. Sie International Relations Complex, the Sie •ComplexSiéChéou-Kang Center for International Security and Diplomacy, the Sié Center • Boettcher Center /BECH-ər/ • Buchtel Bungalow /BUCK-tel/ • Buchtel Memorial Tower • Burwell Center for Career Achievement, the Burwell Center • The Cable Center • Carnegie Green • Campus Green (between Sturm Hall and the Frank H. Ricketson Jr. Law Building) • Centennial Halls, Halls • Centennial Towers, Towers • Chamberlin Observatory • Chester M Alter Arboretum, Alter Arboretum • Clarence M. Knudson Hall, Knudson Hall • Columbine Hall • Community Commons • Craig Hall • Daniel L. Ritchie Center for Sports & Wellness, the Ritchie •CenterBarton Lacrosse Stadium • Benjamin F. Stapleton Jr. Tennis Pavilion, Stapleton Tennis Pavilion • CIBER Field at the University of Denver Soccer Stadium (CIBER Field on subsequent references) Coors Fitness Center Diane Wendt Sports Fields El Pomar Natatorium Gates Field House Hamilton Gymnasium Joy Burns Arena Magness Arena Pat Bowlen Training Center • Williams Tower • Daniels College of Business, the Daniels College, Daniels (Do not use DCB.) • Dimond Family Residential Village /dim-ond • Evans Memorial Chapel • Facilities Service Center • Fisher Early Learning Center • Frank H. Ricketson Jr. Law Building • Frontier Hall • F.W. Olin Hall, Olin Hall • Harper Humanities Gardens • Iliff School of Theology • International House • John Moye Hall • Johnson-McFarlane Hall, J-MAC • Joy Burns Center • Katherine A. Ruffatto Hall, Ruffatto Hall • King Lee and Shirley Nelson Residence Hall, Nelson Hall • Margery Reed Hall, Margery Reed • Mary Reed Building, Mary Reed • Mass Communications Building • Merle Catherine Chambers Center for the Advancement of Women, the Chambers Center • Nagel Art Studios • Nagel Hall • Physical Education Building • Robert and Judi Newman Center for the Performing Arts, the Newman Center • Joy Burns Plaza • June Swaner Gates Concert Hall • Elizabeth Eriksen Byron Theatre, the Byron Theatre • Frederic C. Hamilton Family Recital Hall, Hamilton Recital Hall • Trevorrow Hall • Williams Recital Salon • Shwayder Art Building • Sturm Hall • University Hall (formerly Old Main) • University Technology Services Building Off-campus buildings • Chamberlin Observatory (see separate entry) • Denver Tennis Park (a partnership with Denver Public Schools and Denver Tennis Park Inc.) • Margaret Rogers Phipps House, Phipps House (not Phipps •Mansion)TheUniversity sold this facility in 2010. • Meyer-Womble Observatory STYLE & GRAMMAR GLOSSARY

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•names:buildings and grounds committee, budget committee, search Capitalizecommitteeonlythose committees with distinctive formal names:

Until 1967, this institution was known as the Colorado Woman’s College. From 1968–72, it was named the Temple Buell College after a donor. In 1973, the name became the Colorado Women’s College. When DU acquired the school in 1983, it was renamed the Weekend College. It was named the Women’s College in 1993. A decade later, it became the Colorado Women’s College once again. The college was reorganized in 2020 and its remaining programs were blended into other University of Denver units. After 130 years as an institution of higher education, Colorado Women’s College ceased operations in spring of 2021 due to insurmountable budgetary challenges that pre-dated COVID-19 but were exacerbated by the pandemic. The CWC Leadership Scholarship Program and Equity Labs, the current hallmark programs of the CWC, remain fully maintained and housed by other DU organizational structures to ensure that they continue to fulfill CWC’s mission beyond the immediate transition. The HerDU event series is now maintained by ODEI. When referring to alumni and faculty of the college, acknowledge the institution’s name during the period in question.

• Smith is an enthusiastic alumna of the Colorado Women’s College, having earned her degree in 1969, when it was known as the Temple Buell College. commencement Capitalize when referring to DU’s Lowercaseceremonies.when referring to ceremonies at other universities.

• He gave the commencement address at Harvard. committee names

Lowercase generic committee

CollegeColoradoMathematicsSciencesCollegeSciencesHumanitiesArts,&Social(CAHSS)ofNatural&(NSM)Women’s

C campuses City Campus: The University of Denver is housed on a 125acre site in the University Park Mountainneighborhood.Campus: The James C. Kennedy Mountain Campus is situated on 720 acres of pristine wilderness in the Colorado Rockies. chaircampuswideandvice chair Use chair and vice chair instead of chairman, chairwoman.chairperson, Chamberlin Observatory DU owns and operates the Chamberlin Observatory, located just a few blocks from campus at Observatory Park. Established in 1890, the observatory and its 20-inch refracting telescope are managed and cared for by the Department of Physics and Astronomy. Cherrington Global Scholars program Established in 2002, the Cherrington Global Scholars program is a for-credit initiative designed to send every eligible junior and senior abroad for at least one quarter of study. Participants in the program are referred to as Cherrington Scholars or Cherrington Global Scholars. Chester M Alter Arboretum Note that the middle initial is not punctuated. classes Class of 2019, but the classes of ’90–’99. co-curricular Not cocurricular. College of

• the Colorado Committee on Higher Education Reform convocation Capitalize when referring to DU’s fall Lowercaseceremonies.other references.

Note: Deviations from this list should be verified with the Office of the Registrar. departments and offices Capitalize the department or office when used as a formal name.

• geography department, provost’s office Note: An exception is made for proper nouns.

• Sally Smith (BA ’89, MA ’91, PhD ’94) If writing about an alumnus who did not earn a degree, list the years of attendance only.

• She will graduate on June 6, 2022, with a degree in engineering. When including a day of the week with the date, use a comma after the day and after the date.

• bachelor of science, bachelor of arts, master of business administration, doctor of philosophy, etc. Casual references to degrees require an apostrophe.

• He has a bachelor’s degree, but his sister has a master’s degree. When referring to specific degrees, use formal titles.

• He loved his air pollution class but really disliked photography.

Capitalize the full, formal title of a course. Do not place titles in quotation Lowercasemarks. casual references to classes.

The program began in January 2016 with plans for rapid expansion. degrees Do not capitalize formal names of academic degrees in general text.

cumcourseworklaude,magna cum laude, summa cum laude Always lowercase. curriculum, curricula D Daniel Felix Ritchie School of Engineering & Computer Science On second reference, use the Ritchie School. Daniels College of Business On second reference, use Daniels College or Daniels. dates Use Arabic figures, without st, nd, rd or Whenth.a phrase refers to a month, day and year, commas are required before and after the year.

GUIDESTYLEEDITORIAL 32 courseco-requisitetitles

• Sally Smith, PhD, addressed the class on Tuesday. When writing about University of Denver alumni, list their degrees and the years they were awarded after the first reference, if possible.

• John Smith (attd. 1972–73).

• The English department met to discuss curriculum. When referring to such departments whose formal names also describe the subject matter—such as Asian Studies and Judaic Studies—use uppercase for references to the department itself and lowercase for references to the subject matter.

STYLE & GRAMMAR GLOSSARY

• The lecture is scheduled for Tuesday, Oct. 4, in the Anderson Academic Commons. When a phrase refers to a date but not a year, do not use a comma with the date.

• BA, JD, MFA, PhD

•

When a degree is used as part of a person’s descriptive identity, it should follow their name and be offset by commas.

• The hockey team will play an exhibition match on Feb. 15 at Magness Arena. When referring to just the month and year, do not use a comma and do not abbreviate the month.

• Department of Biological Sciences, Office of the Provost Lowercase informal references.

• She earned a bachelor of fine arts and a master of social work from the University of Denver. When listing degrees by their initials, do not use periods.

EAdmissionUndergraduate(notAdmissions)

• The law school faculty embodies the University’s emphasis on the public good. Use a plural verb if emphasizing faculty members individually.

•

Avoid gender-specific language whenever possible. Opt for neutral nouns and pronouns

•instead.They or the student, instead of he or she. Use male or female only when referring to the sex of an individual or Hanimal.

•

•appropriate.TheEnvironmental

Homecoming Capitalize when referring to DU’s fall event.

F faculty The word “faculty” is a collective noun, singular in form but referencing a group of individuals. Use with a singular verb if emphasizing action as a unit.

Honors/honors

Lowercase cum laude, magna cum laude and summa cum laude. Capitalize Honors when used to describe students in the University Honors Program.

SECTION 1. STYLE

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Forreference.verifying

• Faculty from the political science department are quoted in recent news reports about the election. first-yearfieldwork student In most cases, this term is preferred over “freshman.”

Fritz Knoebel School of Hospitality Management

endowed chairs and professorships Capitalize the full name of the chair or professorship. Ved Nanda holds the Thompson G. Marsh Professorship. Modified usages incorporating a lowercase chair or professorship are acceptable on second professorship is a great honor.

•

4DExperience/Four-DimensionalFounders’DayFellowsExperience

•references.TheMarsh

At DU, students receive a multidimensional, adventure-driven education that prepares them to make a difference and thrive in a dynamic world. It’s called the 4D Experience. The four integrated dimensions are: advancing intellectual growth, exploring character, promoting well-being and pursuing lives of purpose. Only lowercase four-dimensional when it is not paired with the word experiences. In all other instances, all elements should be capitalized.

Franklin L. Burns School of Real Estate & ManagementConstruction

Founders

Use the Burns School on second reference.

Use the Knoebel School on second Greference. gender-specific language

• She recently joined the Judaic Studies faculty. But: She is interested in Judaic studies. That course is offered by Asian Studies. After two years as an undeclared major, Fred has decided to concentrate on Asian Whenstudies.referring to centers and institutes, use the full name on first reference and subsequently a lowercase “center” or “institute” as Institute becomes the institute on second formal names of departments and offices, please consult the Departments A-Z Directory at du.edu Department of Languages, Literatures and Cultures Office of

• Sally, who is an Honors student, takes a demanding course load each Capitalizequarter.Honors when used to describe projects prepared for the program and classes offered under the Lowercaseprogram.honors when it refers to departmental achievements.

Formerly named the Graduate School of International Studies, the school was renamed in May 2008 after its founder and one of its most famous scholars. On second reference, use Josef Korbel School. On subsequent references, it’s acceptable to use the Korbel KSchool.

“Smart”quotes.

M Morgridge College of Education Use the Morgridge College on second and subsequent references.

• 303.871.2000 In narrative text, use hyphens.

• We promote on-campus events. Use on campus as a prepositional •phrase.Wepromote events on campus. onstage P Partners in Scholarship phone(PinS) numbers On business cards and in stacked addresses, use periods to separate the area code and exchange..

O on-campus, on campus Use on-campus as an adjective.

GUIDESTYLEEDITORIAL 34

Knoebel Institute for Healthy Aging (KIHA) L living and communitieslearning The acronym LLC is acceptable on second reference.

• He called 1-800-999-9999 to report the problem. Pioneers The University’s official moniker. Usage should be determined on a case-by-case basis. post Words beginning with this prefix are usually closed, with no hyphen, unless the root word is a proper

•hours.Students traveling to Mexico will earn 2 quarter hours of credit. quotation marks Use single quotation marks in news headlines and for quotes within quotes, not “straight” quotes, should be Semicolonsused.and colons go outside quotation marks. Periods and commas go inside the closing quotation mark. Use quotation marks for book,

GLOSSARY

• Sarah Hamm earned honors in biology.

•noun.postdoctoral, postmodern, post-Obama. pow wow Q quarters, quarter hours Lowercase fall, winter and spring quarters, summer session and interterm in general copy. Use numerals to express quarter

J Josef Korbel School of International Studies

dissertation and thesis titles, as well as articles, poems, short stories, book chapters, essays, individual lectures, blog entries, podcasts, and TV and radio programs. No quotation marks or italics are needed for academic course titles, apps, awards, websites, political documents (such as the Constitution), scriptural works (the Bible, the Koran, the Talmud), or musical compositions whose names contain a musical form (such as concerto, symphony).

• As a trustee, Allan Phipps served the University Board of Trustees Uwell. University of Denver Capitalize University of Denver. Capitalize second references to the University when the University of Denver is implied. DU is acceptable on second reference. University College Before 1987, University College was known as the New College. University Honors Program Always capitalize the full formal name. Use Honors Program on second Casualreference.references should capitalize

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• Theater majors use the Byron Flexible Theatre as a laboratory for developing their skills. transgenderT-shirts Not transgendered. Trustees Capitalize trustee as a title before the name: • Trustee Allan Phipps Lowercase when used as a descriptor in sentence.

On second reference, use Denver TLaw. Theater/theatre Use the British spelling when referring to the University’s Department of Theatre. In other references, it is preferable to use theater.

•Honors.Sallyis an Honors student.

R Reiman School of residenceFinance hall Not dorm or dormitory. S School of Art & Art SturmHistoryCollege of Law

W work-study Y years Let context dictate usage. Either 1946 or ’46 may be Whenappropriate.discussing a span of years, it is acceptable to use the shortened version for years in the same •century.1946–52; 1998–2003.

GUIDESTYLEEDITORIAL 36 STYLE & GRAMMAR GLOSSARY Bulleting Do not capitalize single words in bulleted lists. Do not capitalize the first word of sentence fragments appearing in bulleted lists. When a list consists of complete sentences, punctuate each sentence as though it stands alone. When a list consists of sentence fragments or phrases, do not use a period or semicolon at the end of each entry, including the concluding entry. The new program has the following goals: • to help students find financial aid • to match students with faculty mentors • to ensure that students have a rewarding educational experience Captions Be consistent in caption style throughout a document or publication. Use either full sentences with punctuation or phrases without punctuation; avoid mixing the two if possible. In group shots, identify people from left to right and according to rows. Headings & Subheads Headings sizes and styles must be consistent throughout your document or publication. SECTION 2. GRAMMAR AND PRESENTATION

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du.edu/brandguidelines

Editorial Style Guide

Articles inside

Audiences

Key Messages