Retail Design - Givenchy

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CONTENTS I NTRODUCTI ON SCHEMATI C DESI GN DETAI LED DESI GN FI NAL SCHEME


I NTRODUCTI ON


MAI SON Founder

Hubertde Gi venchy

Founded

1952

Presi dent& CEO

Renaud de Lesquen

Creati ve Di rector Mat thew M.Wi l l i ams Parent

LVMH ( Moët Hennessy Loui s Vui t ton)

Franchi se

72 Stores

No soonerdi di topen t han i tearned a reput at i on f orbreaki ng wi t hf ashi on codesofi t st i me.A er an i ncredi bl ysuccessf ul40 yearscareerhe woul d be succeeded bysome off ashi on’ sgreatt al ent s t hatcont ri but ed t ot he house ofGi venchyongoi ng st ory


ABOUT THE BRAN

Gi venchyhasbeensensuousl yr ei nt er pr et i ngt hecodesofel egance,sophi st i cat i on andf emi ni ni t ysi ncei twasf oundedi n1952.Casualchi c,ar i st ocr at i cel eganceand f emi ni ni t yal lcombi nei nt het i mel esswor l dofGi venchy. I t ss t yl ei st hesi gnat ur eofHuber tdeGi venchy.Combi ni ngf i nesse,di scr et i onand el egance,heensur edhi sdesi gnsandat el i er sr oset ot het opandpl ayedakeyr ol ei n i nt er nat i onalf ashi on.Gi venchycont i nuest ocul t i vat eel eganceandbol dnessi nor der oenhancef emi ni nebeaut y. t



MOOD BOARD


I NSPI RATI ON BOAR


F ALL/ WI NTER2020 WOMEN’ SWEAR

M E R C H A N D I S E


F ALL/ WI NTER2020 MEN’ SWEAR

M E R C H A N D I S E


F ALL/ WI NTER2020 LEATHERMERCHANDI SE

M E R C H A N D I S E


H A N D I S E

SPRI NG/ SUMMER 2020 COLLECTI ON

M E R C


ZONI NG MEN’ S WEAR WOMEN’ S WEAR BAGS & ACCESSORI ES CENTRAL DI SPLAY LEATHER MERCHANDI SE SHOE DI SPLAY STORAGE + PANTRY LOUNGE FI TTI NG ROOMS


CI RCULATI ON


DETAI LED DESI GN


FACADE


FLOOR PLAN


SECTI ON B

SECTI ONS

SECTI ON A


SECTI ON C

SECTI ONS

SECTI ON D


FI NAL SCHEME


VI EWS


VI EWS


VI EWS


VI EWS


WI NDOW DI SPLAY


MATERI AL BOARD


l afi n ANDJELA CHARU DURGA SHRUTHI LAYA SI NQOBI LE SWETHA


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