FUJIFILM COMPANY DESCRIPTION
Multinational consumer electronics company based in Tokyo that provides digital imaging and photographic materials, equipment and service. Established in 1934, Fujifilm aimed to be Japan’s first producer of photographic film.
The instant camera is trending once more; we all share thousands of photos but if you want to create something tangible, an instant film camera can add a dose of analog charm.
APPLICATIONS NEW MARKETING IDEAS
INSTAGRAM - Interactive by curating customer photographs
FACEBOOK - New header and weekly posts suggesting new camera products, contests, and events
PACKAGING - Less type and image than current means. Keeping it simple like the product is meant to be.
ANIMATED LOGO - Give the logo camera-like qualities and actions
WHAT ELSE?
PRODUCT MANUAL A clear guide for those unfamiliar with Fujifilm cameras with a clean yet technical layout
COMMERCIAL Video / motion graphic to show off the One’s capibilities and the fun it provides
BILBOARD ADS A small camera needs to be seen on a grand scale.
PRINT ADS - Push the many applications for the word “one”
BECOME ONE WITH YOUR MEMORIES.
BECOME ONE WITH ADVENTURE.
ONE
ADVENTURE
LOGO PROCESS INITIAL TYPE STUDY
one
one
one
one one
one one
one one
one
one
one one
LOGO PROCESS SKETCHES
WE TOOK TO THE WOODS
BRAND CODE WHAT WE’RE ABOUT
WHO’S IT FOR? The extroverts, the social, the adventurous, the young, the trendy, the party-goers, the urban dwellers.
PRODUCT / BENFIT A portable and compact camera with the ability to provide instant printed images. Provides the user with a feeling of nostalgia.
OUR MISSION Provide a quick and easy way to recieve instant memories and own an original, one-of-a-kind photo.
IT’S THE
LITTLE
THINGS
EACH MOMENT
AN ORIGINAL