COVER
Introduction to our brand. This should represent what we believe in as a company creating a strong connection to our story, goals etc. First Line: Introduction to UpTop Second Line: What we believe Thirdline: Connection to the customer Max of 3 lines.
TABLE OF CONTENTS
OUR WHY
OUR GOALS : Two Lines First Line: About why our goals align with the customers vision and needs. Second Line: Why you need us OUR PERSPECTIVE: Two Lines First line: Our objectives and understanding your business goals. Second Line: Long Term Goals for Long Term Success This will help the customer / client beleive in us, and build trust.
Supporting - Visual
The visuals purpose is to help illustrate the story further.
USER CENTERED DESIGN
Supporting - Visual
CONTENT ABOUT WHY USER CENTERED DESIGN IS INTEGRATED INTO UPTOP. First Line: What is User Center Design Second Line: Why this is important Third Line: How this is valuable to us and to you.
SUPPORTING - CONTENT Details about this creates a unique experience and helps build partnerships with the client.
SERVICES
Supporting - Visual
Supporting - Visual
RESEARCH
UX DESIGN
CONTENT ABOUT THIS
CONTENT ABOUT THIS
Our Approach to user research, and why this is neccessary.
How we intergrate this into our everyday thinking, and strategy.
First Line: Why they need this Second Line: How this helps design
First Line: What is UX Design Second Line: How this helps in meeting your vision / goals
Supporting - Visual
Supporting - Visual
DEVELOPMENT
ANALYTICS
CONTENT ABOUT THIS
CONTENT ABOUT THIS
Explain how our development is carried out and why it works.
Shows how this becomes part of process from the beginning and to the end.
First line: What our team can do / HTML / CSS /
First Line: What is analyitics / and how this is used in the start, and end of a project.
Second Line: Why our design rocks, and how your product / customer will love it.
Second Line: Why this this valuable to you, and your customer.
HOW
This content will explain and justify what User Centered Design consist of, and how we achieve great design / sucess. First Line: What is User Centered Design Second Line: Why this is important to you, and UpTop Third Line: How you and your customer can benefit greatly.
Breakdown List Discovery Ideation Design Prototyping Develop
Supporting - Visual
DISCOVERY
Supporting - Visual
Blurb about Discovery, and why its neccessary Two lines: First Line: What is discovery Second Line: Why this is valuble , and needed for sucess.
IDEATION
Little explanation about our ideation phase First Line: Why this is part of our process Second Line: How this makes our designs great and how your goals are met with geat concepts.
Supporting - Visual
PROTOTYPING: EVALUATION
Supporting - Visual
Slight explanation about prototyping and evaluation. First Line: What is prototyping, and what evaluation means. Second Line: How this is integrated with our design, and why this is valuabe to the overall process.
DEVELOP:
Details about our development process First Line: What development consit of Second Line: Why this is important and how we build great designs from the ground up.
Supporting - Visual
ANALYZE + OPTIMIZE
Supporting - Visual
Explain the value and why you want and need it First Line: What is Analysis and Optimization Second Line: Why this a valuable to our strategy, and how this will benefit you and your customers.
OUR WORK:
This will explain how our vison , goals, and process have acheived great results. First Line: Why our work is great Second Line: How our goals, process and vison create long term success and client loyalty.
Supporting - Visual
SUPPORTING CONTENT This could be a status quote, or a visual to support or measurable result..
CLIENT:
SUMMARY PROBLEM: __(USERS)____ need a better way to ______(requirement)_____ because _____(insight)________
Supporting - Visual
OVERALL OUTCOME : RESULTS:
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PROCESS: First Line: Why we used ___(Stragies)____ to approach the problem. Second Line: How we exectuted and solved the problem
CONCLUSION: WHY THE PROCESS WORKED. First Line: Why this worked, and what we, and the client achieved than just results. Seond Line: How we continue to solve problems that speak for itself.