DUYEN
LUU HAI /zwen liu-hai/
DESIGN & ILLUSTRATION
rottenMANGO: A campaign — page 3 —
LiveON: An Organ Donation Service — page 5 —
Piraha: An Ethnic Coffee Shop — page 7 —
Resume & Online Portfolio — page 9 —
rotten MANGO Why rotten MANGO? MANGO is a high-end fashion company based in Barcelona and rotten is because the brand has not paid a full and fair compensation for the victims of the Rana Plaza accident happened in 2013. I created rottenMANGO as an attempt to retrieve the long overdue compensation from MANGO. The campaign includes two magazine ads, a website, petition form and an iOS app. Can you explain the Rana Plaza accident? Rana Plaza was a large eight-story building in Bangladesh, that housed five garment factoires for many well-known brands, including MANGO. On April 24th, 2013, it collapsed while 3,000 garment workers were inside and at least 1,138 of those were killed and 2,500 people were injuired. Many of the survivors were no long able to find jobs, or were deeply traumatized. Since then, only a few brands have made contributions to the victims and their families but they need a lot more to rebuild their lives. What can I do to join the campaign? There are two ways you can help, and you can always do both. The rottenMANGO app was designed specifically for instagrammers. You can take pictures, edit them and use our collection of rottenMANGO stamps for your instagram photos. Or you can sign the petition on our website: www.rottenMANGO.com.
LiveON Sarah Gabriel (copywrite and research) Meagan Provencher (screenprint shirts and design billboard) Elana Sasson (design merchandise mockups) Duyen Luu Hai (design logo, buttons, brochure, and presentation)
What is LiveON? LiveON is a new brand name that we came up with as part of the rebranding process for Donate Life, an organ donation foundation. What is your purpose? Our mission is to revive and promote the concept of organ donation and popularize it among younger audience. The name LiveON by itself suggests a positive attitude and is an attempt to remove the stigma of death and sorrowness. What does LiveON team do? In one of our campaigns, Take Action, we run a photo movement by taking pictures of students who are organ donors and use social media to include their friends in the conversation about organ donorship. Sign-up vans will also be available around campus, along with LiveON merchandise. Our goal is to make every organ donor to be proud of themselves, as they wear our buttons or T-shirts.
Q & A with Piraha Coffee team Why Pirahã? Pirahã is a tribe of Amazon natives, who mainly live on the banks of the Maici River in Brazil’s Amazonas state. The Pirahã people are strongly connected to their jungle and knows it more than any others. They can “walk into the jungle naked, with no tools or weapons, and walk out three days later with baskets of fuit, nuts and small game.” (Daniel Everett) Why Pirahã Coffee? Pirahã Coffee offers many herbs and remedy coffee, tea and bererages, thus using the South American tribe’s name signifies the natural quality of the products. Our branding embraces the tribal feel, using a warm and slightly blissful color palette.
DUYEN
LUU HAI /zwen liu-hai/
(314) 691-9488 duyen.luuhai @ gmail.com duyen-luuhai.com
E D U C AT I O N
EXPERIENCE
WASHINGTON UNIVERSITY IN ST. LOUIS
WEST CAMPUS LIBRARY St. Louis, MO Graphic Designer Jan 2014—present
Sam Fox School of Design & Visual Arts Candidate for BFA in Communication Design
SKILLS Proficient in Adobe Indesign, Illustrator, Photoshop Familiarity with Maya, Rhino, AutoCAD Final Cut Pro, HTML, CSS, PHP, Python
EXTRA AIGA St. Louis WashU Chapter Secretary Sept 2014—present Worked along leadership of student chapter, organized agendas and take notes during meetings, worked closely with other executive team members to revitalize the Washington University Chapter, programmed events to promote Sam Fox and the art students community. Volunteered at AIGA St. Louis’s designer competition, Pixels of Fury, and participated in 2014 Mentor Match Program, St. Louis Design Week and 2015 AIGA Student Conference.
VIETNAMESE STUDENT ASSOCIATION (VSA) President, Design Chair Aug 2012—Sept 2014 Organized campus-wide events (Pho Night, DIY Spring Rolls) and cooperated with other culture groups to advocate the awareness of Vietnamese culture on campus. Designed promotional pieces such as posters, wall paintings, social media contents to promote VSA’s cultural events.
ALBERTI ARCHITECTURE PROGRAM Teaching Assistant Jan 2013—May 2013 Taught three-hour workshop weekly on basic architecture skills, including working with various materials to basic digital modeling to local middle schoolers from low-income families.
Designed and coded mock-up pages for Preservation Unit’s website. Designed promotional materials for Preservation Week (a series of informational events regarding personal and shared collections) and Freedom of Summer ‘64 commemoration Jazz concert organized by Washington University Libraries; designed posters and organized a display case for Nation Women’s History Project. Created several research guides for the Preservation Department, including Emergency Plan for Public Audience and Collections Emergencies Procedures. Redesigned the print version of Washington Universities Libraries’ Emergency Plan.
VIETNAM NATIONAL TELEVISION Ha Noi, Vietnam Concept Artist Intern Jul 2014—Aug 2014 Conceptualized an opening sequence for a soon-to-be-aired show called “Cam Nhan Viet Nam” (translate: Feel Vietnam), which featured reporters’ diaries as they travelled to different locations in the country for work. The opening sequence utilized a logotype that imitates heartbeat patterns to convey the breath-taking beauty of Vietnamese people and nature. Collaborated with Concept Artists and Motion Graphic Artists. Attended meetings and workshops with the Graphic Team.
MOXIE PRODUCTION Sai Gon, Vietnam 3D Modelling Artist Intern Jun 2014—Jul 2014 Created a 3D model for a newly launched product for Kotex, a feminine care brand. Modelled 3D text for Colgate as part of a TV spot. Supported 3D animators and 3D modelling artists and assisted with visuals aesthetics for advertising projects.
JMANGO 360 Ha Noi, Vietnam Graphic Design Intern Jun 2013—Aug 2013 Designed mock-up screens, icons and logos for Android mobile and tablet applications. Proposed new designs for the website for the company’s Vietnam branch.
OLIN BUSINESS SCHOOL St. Louis, MO Graphic Design Intern Sept 2012—May 2014 Designed promotional materials including posters, digital slides, holiday postcards and email signs. Contributed to the web design and developer team to build a new website for the Business School.
FREELANCER Built website and designed logo and business card for Long Beach Urban Properties, a new real estate brand located in Long Beach, CA. Illustrated covers and essays for Issues, a student-run magazine that focused on the connection between architecture, design and social issues.
For more projects, visit: www.duyen-luuhai.com
THANK YOU FOR READING!
© 2015 Duyen Luu Hai