Book Marketing Gazette Vol.1, Issue 2

Book Marketing Gazette Marketing Strategies, Tips and Reviews for Authors, Publishers and Book Marketing Experts

From D’vorah’s Desk What an exciting season this has been! We've had the opportunity to learn about marketing our books through press releases, how to reach more readers through online speaking, and how to take our books on a virtual book tour.

Volume I - Issue 2

give thought to what you'd need to put in place in order to take your online presence and your book sales to the next level.

From there, make a plan to a action and complete those tasks, one at a time and keep your momentum moving forward.

D'vorah Lansky, M.Ed.

We've also had the privilege of hearing from several amazing book marketing experts. It is inspiring to learn new strategies for marketing our books while reaching more readers and selling more books!

If there is something specific you need to learn our outsource, find the tools or the support systems and put them in place.

Gain Market Reach * Kathleen Gage

2 3

If there is something specific you'd like to learn about online book marketing, be sure to let me know!

Writer’s Confidence * Lynne Klippel How To Do It All * Jennifer S. Wilkov

4 5

As you look at your book business

Here's to your success, D'vorah

Book News Release * Sandra Beckwith Your Amazon Book Blog * Daniel Hall

6

Featured Social Network * GoodReads

7

Your Facebook Fan Page * Terry Whalin

8

Solidify Your Credibility * Caterina Rando

9

Featured Guest Speaker * Terry Whalin

10

Author Interview Series * Linda Pestana

11

Cool Tools for Authors * Gravatar

12

Relationship Marketing * D’vorah Lansky

13

Reach More Readers Training and Resources

14

Check Out Our Author's Podcast Celebrating 52 Episodes! www.ReachMoreReaders.com/podcast

www.BookMarketingGazette.com

Inside this issue:

Book Marketing Gazette

Page 2

Attention Authors! Sell Lots of Books with Teleseminars

By Kathleen Gage

begin or are afraid of rejection, so do nothing to

If you‘re an author, speaker, coach or consult-

promote themselves.

ant, it‘s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to

Get the Right Information As a publicity expert who works with authors

do, but how to do it. Additionally, knowing what

who want to use the Internet in their overall

is a wise investment in their marketing and what marketing, it pains me to think of how many authors could succeed if they were armed with is not. insider information on how to get lots of publiciTake authors; Countless numbers of authors

Kathleen Gage

have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of

ty for their books.

The amazing thing is that a lot of publicity is free. It‘s actually easier than most people realize to gain free publicity – and lots of it.

how to develop and implement an effective pub-

“In many cases all it takes to gain thousands, tens of thousands and even hundreds of thousands of dollars worth of FREE publicity is a commitment and a very focused plan.”

FREE Publicity is Easy to Get licity plan. It takes more, much more, than a In many cases all it takes to gain thousands, well-written manuscript to succeed as an author, tens of thousands and even hundreds of thouat least if you want to make money through sands of dollars worth of FREE publicity is a your writing. commitment and a very focused plan.

You Have To Gain Visibility

A method I have been using for years is

Successful authors understand how essential it

teleseminars. Not only have I been a guest ex-

is to gain visibility within their market; visibility

pert on countless teleseminars, I have hosted

that equates to more readers, more books sales,

many of my own. Usually the teleseminars are

more market reach; & ultimately more revenue.

free to the listeners, but if done right I make

One of the most common beliefs uninformed

thousands, even tens of thousands of dollars, in

authors have of how to gain market visibility is

back-end sales from a free teleseminar. I have

through paid advertising. The fact is, most book

sold everything from my books, training cours-

advertising does not work. Besides, most au-

es, eProducts and mentoring services.

thors don‘t have huge budgets for paid advertising campaigns.

Yet, many waste untold amounts of money on ad campaigns that don‘t get them a result that justifies the expense of paid advertising. Still

Kathleen Gage is known as The Street Smarts

Marketer. Kathleen is creative and effective Inothers do nothing at all to gain visibility and pro- ternet Marketing Advisor who works with spiritumote their books. ally minded coaches, speakers, authors and conWhy Readers Buy Your Books The majority of readers buy books based on

sultants who are ready to turn their knowledge into money-making products and services. She

word of mouth advertising; the title of a book

does this by teaching them eProduct develop-

and if they feel like they know the author. There ment, Internet marketing, multi media program development, self-publishing skills, teleseminar are a number of ways to have your name and development and developing mentoring courses books become more familiar to your market. that they can offer their clients. Kathleen is an You can be a guest on radio shows (both online and off), blog tours and teleseminars.

award winning speaker and business owner who

There are plenty of opportunities to do all three,

has hundreds of books, eProducts, teleseminars, and interviews to her credit. www.KathleenGage.com

but many authors either don‘t know where to

www.BookMarketingGazette.com

Book Marketing Gazette

Page 3

Collecting Evidence Builds Your Writer’s Confidence

By Lynne Klippel Most new authors have a hard time believing they are writers or have anything worthwhile to say. You might hear little voices of doubt whispering that you aren‘t very interesting, creative, or don‘t have the proper degrees behind your name.

These little whispers erode your confidence and make it hard to write confidently.

The best way to overcome those nagging doubts is to collect evidence that people are interested in your information. Sally, one of my coaching clients, was starting a new book project and concerned because there were quite a few other books in her topic area. She wasn‘t sure if she could add anything new or fresh.

not get many comments on her blog but two of her articles were very popular on the article banks. This told Sally that there were people interested in her writing but they were not reading her blog or commenting on it. She decided to drive more traffic to her blog and continue to monitor the number of comments.

They began to grow in time as more readers viewed her blog.

Finally, Sally invited some of her local clients to a free afternoon workshop where she taught the key topics from her book. She was thrilled to have 30 people in attendance who gave her enthusiastic feedback.

These three experiments gave Sally solid evidence that people were interested and receptive to her information. Her confidence grew and I had Sally start to experiment with she was able to finish her book. As her information to see what kind of a an additional benefit, she used the reaction she would get. First, Sally questions that came up in her workstarted telling people in her network- shop to create an information proding groups that she was writing a uct she could offer for people after book about her topic. Then, she they read the book. noted the number of people who How does this story inspire you? Do asked her a question or showed inyou have any evidence to prove to terest versus how many others yourself that your book idea has changed the subject. Sally was pleasantly surprised that the majori- merit? If not, get busy and collect some. When you do, you‘ll find your ty of people seemed very interested confidence growing and your passion in her topic. for your book increasing.

Next, Sally wrote three articles about her topic, posting them on her Best-selling Author Lynne Klippel has been an author, publisher, ghost blog and submitting them to article writer, and book coach since 2004 banks. She watched to see how many comments she received and if Her business: BusinessBuildingBooks.com - serves her articles received many views or entrepreneuri-al authors writing nondownloads. This experiment gave fiction books. Are YOU ready to write Sally some mixed results. She did your book?

www.BookMarketingGazette.com

Lynne Klippel

“The best way to overcome those nagging doubts is to collect evidence that people are interested in your information.”

Book Marketing Gazette

Page 5

Making Sense of the Author’s Challenge: How to Do It All standing what will bear fruit more quickly versus those items that will take more time to blossom into benefits.

By Jennifer S. Wilkov As authors and writers, we‘re always learning about resources and industry

tools that we can use to improve our book Action is implementing and doing what you said you wanted to do. Write the project performance and the enjoyment of our writing and marketing experiences. book or copy for your website or your Today let‘s talk about what‘s stopping you weekly blog articles or your Twitter posts.

Create your hooks or your affiliate profrom writing and marketing your book. gram and produce your videos. These are I often hear from authors that they just the steps that take time and thought to can‘t figure out how to do it all: the writcraft yet they must be executed in order ing, the marketing, the building of their to move the project forward. platform, the online presence, the offline appearances, much less getting published Results are what come from completing tasks. Whether you hire someone to help and just getting the book out the door you so you have more hands on deck or and into the market in the first place. whether you choose to take it on alone, Too many times, I see authors stop three the only road to results is completing one feet from gold. Even the Chicken Soup for item at a time. the Soul® guys (Jack Canfield & Mark Victor Hansen) took 18 months to become I always like to say that a book is like a puzzle and must be built one piece at a a bestseller with their first book. They time. Take on the challenge, stand up and then went on to become Guinness world move ahead on your own game board one record holders for multiple millions of simple step at a time. books sold. But it didn‘t happen in a day, a week, a month or even a year.

On your journey, pack lots of patience, persistence, planning and perseverance and I promise you, you‘ll make it to the bookseller‘s shelf and into the hearts and minds of readers everywhere.

The way to streamline and manage the whole process of getting your book out there is to create an environment of patience, organization, action and results.

Patience is what you need to have in order to take on the challenges of a book. It will come in handy when you are writing it; learning and determining how to market it; submitting queries and proposals

Jennifer S. Wilkov: Media personality, host and producer of the #1 radio talk show ―Your Book Is Your Hook!‖ on Wom-

ensRadio. Jennifer is a best-selling award -winning author who has been published five times, an award-winning freelance and handling rejections from agents and writer and a respected book business conpublishers; and while finding the best outsultant in her business by the same name, lets for your project to shine in. at: YourBookisYourHook.com Organization comes from scheduling your activities so you are not all consumed with your project to the detriment of your business, family and your own personal well-being. It also applies to selecting which activities to do first and underwww.BookMarketingGazette.com

Jennifer S. Wilkov

“Results are what come from completing tasks.

Whether you hire someone to help you so you have more hands on deck or whether you choose to take it on alone, the only road to results is completing one item at a time.”

Book Marketing Gazette

Page 6

Writing a Book Announcement News Release That Will Get Used

By Sandra Beckwith A book announcement press release helps us tell the world our new book is available for purchase. It's often sent to the media with a copy and included in the book's press

Sandra Beckwith

“Distribute your announcement release in text format, not as a PDF file. It is easy to copy and paste text from an e-mail or from a Web site; it is hard to copy text from a PDF file.�

3. Avoid using superlatives. A news release announces news in a factual way, so limit your descriptive text to the facts. This isn't a book review expressing an opinion - it's an announcement that a journalist would like to copy and paste into a publication.

kit. It's not the only media relations tool you'll want to use to generate book buzz,

That's why you want to avoid language -

target audience that there's a new book they'll want to know about.

text format, not as a PDF file. It is easy to copy and paste text from an e-mail or from a Web site; it is hard to copy text from a PDF file. The more you make somebody work to use your information, the less likely

"fabulous," "best-ever," "fascinating" - that but it's an essential resource when your you won't see in a news story. goal is to tell the media and online outlets read, watched, or listened to by your book's 4. Distribute your announcement release in

An effective a book announcement press release is written in a journalistic format that mimics how a magazine or newspaper would report on your new book. It uses the

they are to do so.

traditional news release format that jour-

5. Tell us where to buy the book. This is the

nalists are accustomed to receiving.

Because this is such an important tool - and because there is a trend among inexperienced publicists to turn the announcement into an advertisement that journalists will reject, not embrace - it's important to un-

key chunk of information most often omitted in the homework assignments submitted by students in my book publicity ecourse. Remember to include the title, publisher name, publication date, price, and information about where it can be purchased.

derstand how to write a release that will get read and used.

In addition to distributing your release to your targeted media outlets - including Here are tips designed to help you avoid common and costly errors with your im-

online options such as blogs - post the release on your Web site so it can be found

portant announcement release.

1.Use the traditional news release format.

by search engine users. Your goal is to get your news in front of the people who are

umns, or different fonts, sizes, and colors.

www.BuildBookBuzz.com

most likely to buy your book.

This includes your contact information, a headline, and your announcement written in Sandra Beckwith, the author of two publicia journalistic style. Study the press releases ty books, teaches the online "Build Book offered at PRWeb and PRNewswire for exBuzz" publicity course for authors. Sign up amples. Don't use graphics, multiple colfor her free book publicity e-zine at 2. Remember that you are not the news.

Your book is the news. Unless your name is recognizable, don't put it in the headline.

"New book details secret World War II plot" is more compelling than, "John Brown's first book is about World War II."

www.BookMarketingGazette.com

Book Marketing Gazette

Page 8

Amazon Author Blog: How to Use It to Build Your Online Presence

By Daniel Hall Amazon is one of the busiest websites on the Internet. Famous authors, authors who aren't famous, knick knacks, appliances, e-books, etc. they have it all on Amazon. And if you have a book you can use some of Amazon's authority to build up your own expertise as an author by setting up an author central blog on their website.

Daniel Hall “If you want to make your book and your business more successful, use the might of the Amazon to get you there.”

Imagine if you are an author and somebody asks you where they can get your book. Well you can tell them that you sell it on Amazon and then you can also direct them to your central blog on the website. Make no mistake about it, a blog that you set up on Amazon will help you sell more books and help to boost your status as an authority that people can go to when they're looking for more information on your subject. It also allows people to get in contact and write reviews about your books or anything else that you have written.

means that you can start bringing more people to your book and ultimately to your business whether you sell them more products or they take you up on your offers of coaching or buying any of your affiliated products.

In other words if you want to make your book and your business more successful, use the might of the Amazon to get you there.

Good thing it's not that difficult to profit from your Amazon Author Central page BUT you must first be an author with a book on Amazon to qualify. Books can be completed, on the market and selling internationally on Amazon real fast - in fact, faster than you ever thought possible - IF you know how. Fortunately, I want to give you my #1 secret for cranking out high-quality, high profit books really fast. There is a free video at RealFastBook.com go there now and prepare for a paradigm shift.

Now with this you can start building your author platform and now it's becoming easier to find you through your author site on the Amazon website. This

Featured Social Network - GoodReads in December 2006. Goodreads' mission is to get people excited about

ing and form groups and book clubs.

reading.

Connect with me on Good Reads www.GoodReads.com/dvorahlansky

GoodReads is the largest social network for readers in the world. They have more than 4,100,000 members who have added more than

Most book recommendation websites work by listing random people‘s reviews. On GoodReads, when a person “Each month we share a Social Net-

110,000,000 books to their shelves.

A place for casual readers and bonafide bookworms alike, GoodReads‘ members recommend books, com-

adds a book to the site, all their friends can see what they thought of it. It‘s common sense. People are more likely to get excited about a

working site that Authors can benefit from. Take time over the course of the month to set up your profile and become familiar with the network.

pare what they are reading, keep book their friend recommends than a Schedule time at least once a week track of what they've read and would suggestion from a stranger. Members to explore, network, enhance your like to read, form book clubs and also create trivia about books, lists of profile and connect with others.” much more. Goodreads was launched the best books, post their own writwww.BookMarketingGazette.com

Make Your Facebook Fan Page the Easy Way

By Terry Whalin Until a few months ago, I was not very active on Facebook.

Yes I had an account but rarely went to the page and used it. I changed my use because I continued to read the statistics about Facebook users. Several months ago, Facebook surpassed Google as the most used website in the U.S. Incredible that it is more than Google.

I could no longer ignore Facebook. Look at these statistics from their pressroom:

•

More than 500 million active users

•

50% of our active users log on to Facebook in any given day

•

Average user has 130 friends

I took action in several ways. I made sure that my tweets on Twitter were reposted on Facebook. I do use a little application on Facebook to replicate these tweets but it's not 100% effective. If it misses something, then I take several seconds to cut and paste that tweet into Facebook.

Also in a consistent way, I started inviting more people to be my friend on Facebook.

My Facebook friends grew to over 4,000 and I became aware of a limitation within Facebook Friends. The system caps at 5,000 and you can't add any more friends.

How could I continue growing my presence on Face-

book? The Facebook Fan Pages have no membership limits. With millions of people, it can grow to be a large viral presence on this important social media site.

Then I had another question: what is an effective Facebook Fan Page? What does it look like?

I began to do some online research and found some good information such as an article from a couple of years ago about why you need to make a Facebook Fan Page with six good reasons. Finally I looked at 10 Top Facebook Fan Pages and Why They Are Successful.

My idea began to form about what could go on a fan page and why I needed to build one. Yet what would it cost. I started to do some research and asking around in this area. The prices seemed comparable to any website work. It varied from$200 to $2,000 (yes that is a serious price that I saw for a Facebook Fan Page). My goal was to create a page which was effective yet economical. I wondered how I could do it.

grade with an additional $30 to the unlimited package or a $67 investment.

What if it didn't work out?

On their FAQ page, Fan Page Engine offers a seven day no questions asked money back guarantee.

While reassuring, I was more interested in getting a functioning fan page that would do what I wanted to do.

Page 9 watch a few minutes, pause the video, then execute the instructions and return to the tutorial.

I found the in-structions straight-forward and easy to follow with lots of flexibility for color schemes within the template. Please go by my Fan Page to "like" it and let me know what you think.

Here's the result: From the beginning, I knew that I wanted to offer a valuable gift or free Ebook to anyone who dropped by my page. Also I wanted to have a clickable graphic which would take the person to a site where they could learn more about my latest book, Jumpstart Your Publishing Dreams, It took about an hour to plan and figure out the contents of the page.

With about another hour, I built and launched the page.

I am not a very technically skilled writer so it has to be pretty simple for me. If you choose to try the same template that I launched, I had a couple of other tools. First you need to create a headOnline I learned about Fan er. I used XHeader which Page Engine, an economical you can download and use tool for building custom fan free. Also for some people pages. I watched the online the opt-in form will present tutorials, checked the varisome challenges. I have ous information then I debeen using the opt-in form cided to try the basic packfrom my shopping cart. In age for $37. While their inaddition, the ebook that I'm formation is clear that the giving away was already basic package includes two created. I used a program different business tem-plates, called Easy PDF Templates I had already select-ed the for that effort. I did write third business tem-plate two autoresponders to make which included an opt-in sure anyone who requests form. I was only on the basic the ebook will receive it. program for a few minutes before I had to upFan Page Engine has done an excellent job of providing video tutorials. I would

www.BookMarketingGazette.com

I wanted to write this entry to encourage you to build your own fan page using this tool. It's not complicated and something that you can easily accomplish in a couple of hours. The exposure possibilities are endless --if you have one and can be promoting it.

W. Terry Whalin is a former magazine editor, book editor and literary agent. He is the author of more than 60 books including Jumpstart Your Publishing Dreams: Insider Secrets to Skyrocket Your Success and an Acquisitions Editor for Morgan James Publishing.

Book Marketing Gazette

Page 10

Use Your Book to Solidify Credibility with Clients & Potential Clients

By Caterina Rando, M.A., MCC

your work. You want readers to see you as the expert who can help them find solu-

Establishing yourself as an expert helps

tions. In your biographical information in

differentiate you from the competition and

the book, point the reader to your website,

helps you stand out in a crowded market-

resources and blog. Include testimonials

place. One of the best ways to create cred- from satisfied clients and a call to action— ibility, cachet and visibility for yourself and give the reader an incentive to visit your your business is to write a book.

A book is one of the best marketing tools

Caterina Rando

en world, a book you can put into

business and begin to explore topics you

someone‘s hand is an exciting, tangible

could write about.

ments. Being an author sets you apart from everyone else.

establishes and reinforces you as an expert and a resource with your ideal client niche.”

sheet.

you have. Even in our technologically driv- Consider what a book could do for your

symbol of your expertise and accomplish-

“Your book

website by offering a free report or tip

Caterina Rando, MA, MCC, is the founder of THRIVE Publishing™, a business strategist and author of many information prod-

Here are a few ways a book solidifies your

ucts, including the national best seller,

credibility with your clients and potential

Learn to Power Think.

clients: ************

Your book establishes and reinforces you as an expert and a resource with your ideal client niche.

You will gain visibility within your industry.

Caterina Rando shows entrepreneurs how to build thriving businesses. Visit her website at www.ThriveBooks.com

You will get more speaking engagements for marketing and revenue. You will increase your profit from sales of your book.

Being a published author has conference planners, radio shows and clients selecting you for coveted opportunities over some others who have not been published.

Use your book to showcase client success stories, case studies and examples from

www.BookMarketingGazette.com

Book Marketing Teleseminars Series

Page 13

Book Marketing Teleseminars - Featured Guest Speaker Terry Whalin, Author of Jumpstart Your Publishing Dreams going to advertise, going to promote the book, they're nar Series provides you going to do the things to with access to many of sell the book. But really, at the top book marketing experts in the world! Each the end of the day, name the publisher, they have month we feature one of our guest speakers, in the 20, 10, however many Gazette, and share a gem or two from the books they're releasing in that particular season that they're going to training they shared with us. emphasize, and you have one. You have This month we are honored to feature one book that you're passionate about.

Terry Whalin as our featured guest speak- The author always has the greatest er. amount of passion and enthusiasm for their particular book. So you have to take Terry Whalin understands both sides of the that passion and use that to propel you editorial desk. A former acquisitions editor forward to look for opportunities to tell and former literary agent, Terry is a pubpeople about your book. lisher at Intermedia Publishing Group. He has written more than 60 books for tradiThat's why I called this ―The Constant Book Marketing Telesemi-

tional publishers, and several of Terry's books have sold over 100,000 copies. Terry is an active member of the American Society of Journalists and Authors. Terry spoke to us about the constant drumbeat of every writer.

During the course of our interview I asked Terry, ―Whose responsibility is it to market your book?‖ He responded with: ―Well, my perspective is, from listening to hundreds of authors and being an author myself, that it's really the author's responsibility. I guess my big "a-ha" moment in

Drumbeat‖, which is the name of an ongoing seminar that I've taught at writer's conferences. Writers have to learn how to beat that drum and beat it all the time, to tell people about their book. I've read and heard over and over that people have to hear about your book probably six or seven times before they actually reach into their wallets and pay money for that book, and decide it's something important that they need. So how many times can you beat the drum over and over to help people realize that?

that is, even though I had published many books with traditional publishers, I didn't firmly take that responsibility until several

In Praise of the Book Marketing Teleseminars “D'vorah wraps her guests and participants on the "Authors Marketing Circle" teleseminars with warmth, clarity and forward motion. She brings out the 'turn and lead' model that supports us all to keep learning and developing relationships that matter in this rapidly expanding world. She creates community, recognizing the value of reminding all of us to lead from where we are, to reach for goals that serve us today, which will then positively affect others in days yet to come. She speaks a virtual 'thank you' note to everyone joining her on her programs. I receive it like it was printed on quality card stock delivered to my own front door.

Thank you, D'vorah.”

years ago. I was out at Mega-BookMarketing university that Mark Victor Hansen was putting on in Los Angeles, and I really saw that I have to take the primary responsibility as the author.

So often I just assumed that my publisher was going to get me book reviews, was www.BookMarketingGazette.com

Tryn Rose - Author of NOWReunions; Don't Wait for the Calendar

Author Interview Series

Page 14

Voices of the Heart: A Journey of Faith, Hope and Love

By Linda Pestana

About Linda – www.LindaPestana

us closer to finding the answers to those

Linda Pestana spent years working with

questions. Linda writes about her experi-

individuals, helping them come to terms

ences with life and death, faith and hope,

with their personal stories. It was this

love and doubt and grief and insecurity –

background, as well as several life-altering everything that each of us must deal with. decisions, that led her to explore her own.

Through writing her story, she reached a sense of self-fulfillment and gained peace

As you take that journey, you‘ll find out much about yourself and what you must

through self-forgiveness. She hopes that

do to live life to the fullest. Fear to make

her journey will help others carry out their

choices about your life, regrets about the

own.

choices you‘ve made and a marked lack of self-esteem are sure signs that you‘re not

Linda received her Masters Degree in Creation Spirituality from Holy Names College

listening to the voices of your inner heart.

When you finally learn to set yourself free

in Oakland, CA, and furthered her studies in clinical pastoral education at the Inter-

– really free – only then can you listen to your inner heart voice.

faith Healthcare Ministries in Providence, RI. She is a certified bereavement facilita-

Linda compares the writing of her journey

tor, and received certification for spiritual

in Voices of the Heart to walking naked

direction from the Mercy Center of Colora-

across the pages. Baring old wounds and

do. She is best known for designing suc-

revisiting unwanted emotions and happen-

cessful retreat experiences for groups of

ings was difficult, but healing occurs by

all sizes interested in personal empower-

becoming introspective and listening to

ment and healing. She lives in Swansea,

that voice coming from your heart. If you

MA with her husband, Louis.

can accomplish that, you too can be healed and live life with more vitality and

About Voices of the Heart

spirit than you ever thought possible.

Linda found her own way in life by answering three insightful questions – Who am I? Where am I going? and What do I want out of life? Each experience in life brings

Cool Tools - Amazing Resources for Authors This month our featured ―cool too is Gravar - www.Gravatar.com. A "gravatar" allows your photo to show up when you post an article or comment on a blog, anywhere on the Internet! This is a great relationship building tool as people can see what and you look like.

There is no cost to register, you just need to link an email address and upload an image.

It is best to upload an image of YOU for best results, as people want to do business with people, not logos.

Go ahead and set up yours today, then head on over to www.ReachMoreReaders.com share a comment or idea. Then watch how your photo shows up like magic!

www.BookMarketingGazette.com

Book Marketing Gazette

Page 15

The Essentials of Relationship Marketing Online and Offline the likelihood of my participating and pro-vided me with another way to consume the content. I was deeply impressed by this simple action.

By D’vorah Lansky In today‘s business environment you really need to be able to effectively combine online and offline relationship marketing strategies. Even if you are really good at one or the other, you need the combination of both.

The author who has a vibrant, offline, speaking or coaching business but does not have a Web presence is creating a handicap for themselves. The days of relying on magazine and newspaper ads as the most effective way to bring in new clients are long gone. Your clients are likely utilizing the Internet to do their initial research. If your business does not show up in their Google search, you are missing out on a lot of potential business.

At the same time, if you have an Internet-based business and you are not networking in person or doing anything to reach out through direct mail to thank and appreciate your clients, you are leaving a lot of money and potential repeat business on the table.

Even the savviest authors, who have live events and online courses would benefit from keeping in touch with people through direct mail. In this way they will have the opportunity to stay at top of mind and get something in the hands of their prospects, clients, and networking contacts to let them know they care.

Become known as a giver and someone who cares!

I remember a time that, as a thank you for purchasing a downloadable product, the person I purchased from sent me a DVD and a card in the mail. It caused me to sit up and take notice and I wanted to know more about who this person was and what other courses he might teach. This thought came into being because of how he reached out to let me know that he cared and that connecting with students and clients was important to him. By providing me with a DVD of the course, he increased

Another way to strengthen relationships with your audience is to be very aware of what type of messages you are sending them when you communicate with them online. The best way to gauge the impact your email messages can have on people is to read through them and imagine how you would feel if you received this type of message from someone whose list you signed up on.

People want to do business with people whom they know, like, and trust!

I was walking through a bookstore recently and overheard a conversation.

Someone said, ―I don‘t care how professional he is. If I don‘t like the guy, I‘m not going to do business with him.‖ That is the essence of relationship marketing.

Relationship marketing produces raving fans who refer you to other people without your even asking. They‘re going to want to know you. They‘re going to want to refer you, and they‘re going to want to do business with you.

In order for people to get to know, like, and trust you, you need to find effective ways to connect with them and bring value to them, and thus begin to build a relationship with them.

There are a variety of ways that you and build relationships, trust, and credibility with your audience. First and foremost, become known sa a gier and someone who cards about others. *** To learn more online book marketing strategies visit; www.ActionGuidesForAuthors.com www.BooksByD'vorah.com

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D’vorah Lansky “In order for people to get to know, like, and trust you, you need to find effective ways to connect with them and bring value to them, and thus begin to build a relationship with them. ”

Action Guides for Authors by D’vorah Lansky www.ActionGuidesForAuthors.com

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