Book Marketing Gazette Marketing Strategies, Tips and Reviews for Authors, Publishers and Book Marketing Experts
Volume I - Issue 9
From D’vorah’s Desk Each week I come across
Welcome New Contributing Authors!
so many amazing stories, I‘m thrilled to introduce you to our newnew technology tips, and
est Gazette contributing authors. Access
inspiring articles on the
their articles, and find out more about
topic of book marketing.
each of these amazing people via the
I‘ve been giving thought
table of contents to the right.
to the best and most ef-
Shelley Hitz
fective way to share the-
Carolyn Howard-Johnson
Delia Latham
Lynnette Phillips
the answer. Our group members share
Misty Taggart
articles, ask and answer questions, and
Eric Van Der Hope
D’vorah Lansky Publisher
se valuable resources with you. Our new Facebook group seems to be
have the opportunity to get to know one another better. This month we held our members Q & A discussion via our group page! It was informative and well received!
Upcoming Events: Visit our new calendar page to access upcoming events and replays! Up next is Dana Lynn Smith’s Virtual Book Tour! Details at:
Check out our new Calendar and Events page at: www.BookMarketingMadeEasy. com/calendar
Inside this issue: Promote with Bookmarks * Dana Lynn Smith
2
Formula: Great Back Covers * Lynne Klippel
3
What is Co- Publishing * Kristen Eckstein
4
Facebook Optimization Tips * Shelley Hitz
5
Tip about Facebook Groups
www.BookMarketingMadeEasy.com/
One of the best things about the Face-
calendar
Monetize Social Networking * Judy Cullins
6
Early Bird Special for the Upcoming
Passion & Profit in a Blog * Terry Whalin
7
Video Book Trailers * Misty Taggart
8
Run Ads to Finance Book * Carolyn Howard-Johnson
9
Book Review by D’vorah * Jumpstart Your Dreams
10
Check out the brief video for details:
Author Interview Series * Stephanie Chandler
11
www.BookMarketingConference.com
Sell More Book on Amazon * Eric Van Der Hope
12
Virtual Book Tour Blitz * Delia Latham
13
Profit from Press Releases * Lynnette Phillips
14
Anatomy of a Book Blog * D’vorah Lansky
15
Third Annual Book Marketing Conference Online
16
book group is that members receive an email update whenever someone posts an article. This is also one of the most challenging features as we are all inundated with too much email. You can easily adjust your email settings, for Facebook group communications, by clicking on the ―email settings‖ tab at the top right of the group page. I leave the email notifications on for one or two groups at a time, in addition to our book marketing group. I turn off the
Book Marketing Conference! You now have access to the 3, free, preconference workshops, as well as very special early bird pricing on the full event! Grab your seat along with “7 Mistakes That Even Smart Authors Make When Marketing Their Books Online!”
rest of my group email notifications as
Here‘s to your
Facebook does alert us to new conversa-
book marketing
tions via the new notifications tab at the
success! All the
top left of the website. To join our Face-
best,
book book marketing group and interact
D’vorah
with our members visit: www.facebook.com/groups/ BookMarketingMadeEasy/ www.BookMarketingGazette.com
Book Marketing Gazette
Page 2
Promote Your Book with Bookmarks By Dana Lynn Smith Online book promotion is a wonderful thing, but the old-fashioned bookmark is still a
press). Her advice to other authors is, ―Don't wait for everything to be perfect. Get it out there!‖
great way to promote all types of books.
Compare prices with local printers as well as
Here are some examples, for fiction and
online printers such as PrintingForLess.com
nonfiction.
or PrintRunner.com, but don't forget to fac-
The bookmark for Joan Nelson‘s romantic suspense novel, Final Exit: A Suspenseful Tale of Passions Unleashed, features the compelling image from her book‘s front cov-
tor in shipping costs. Local printers may be more economical for smaller quantities and they may also have graphic artists available to prepare the artwork.
er, along with a testimonial quote and a list
What about you – how could you use a
of places to buy the book. The back side of
bookmark as a selling tool to promote
this bookmark includes additional excerpts
your book? Stop by my blog to share
from the book's five-star reviews.
your comments.
Monica Strobel‘s bookmark for her nonfiction book, The Compliment Quotient, includes the cover, quote, tagline, price, ISBN, publisher
************** About Dana Lynn Smith
logo, and a list of wholesalers and retailers
Dana Lynn Smith, The Savvy Book Marketer,
that carry the book. This bookmark is blank
helps authors and indie publishers learn how
on the back, which saves some on the print-
to sell more books through her how-to
ing. But it could easily be reprinted later with
guides, blog, newsletter, and private coach-
a special offer or other information on the
ing. Get her free Top Book Marketing Tips
back.
ebooks at , visit her blog at
How can you use bookmarks?
Use them as calling cards and hand one
www.SavvyBookMarketer.com. Follow @BookMarketer on Twitter, and connect on Fa-
to everyone you meet.
cebook at
Send out with all correspondence.
SavvyBookMarketer.
Hand out at speaking engagements,
www.facebook.com/
book fairs, tradeshows, school visits. Ask libraries, bookstores and other retailers who stock the book to distribute them. When and where to print book marks It‘s a good idea to order a lot of bookmarks and you may want to print them before the book is published so that you can begin building interest for the book. Monica noted that the book cover featured on her bookmark is not the final version (the quote on the cover was changed before going to www.BookMarketingGazette.com
Book Marketing Gazette
Page 3
The Formula for Great Back Covers By Lynne Klippel Your back cover copy is an essential component of your book marketing. Research tells us that potential book buyers look at the front cover for a brief 3-8 seconds,
troduces your book as the solution to that problem. Using a bulleted list of key points is a good technique in the second paragraph to concisely share the 3-5 key benefits of the book.
flip the book over to scan the back cover
Back cover copy is generally written in a
copy, and then quickly decide to open the
conversational tone, using ‗you‘ to ad-
book or to put it down.
dress the reader. The intent is to begin a
Thus, the words you select for your back cover must be compelling, interesting, and focused on the benefits of the book. Potential readers will be asking themselves, “If I invest in reading this book, what
relationship with the reader that is full of trust so it is important to communicate, respect , understanding, expertise – send the message that you have what they need personal interest in helping readers solve problems The next section of the back cover con-
The final ingre-
tains 1-3 short endorsements. These
dients of the back cover are the bar code
quotes provide social proof and communi-
and publishing marks. Your publisher will
When you answer that question in your
cate that other people have read this
insert those for you. If you decide to self-
back cover copy, you will have a book
book and liked it. You may want to just
publish, you can easily insert them your-
that is a magnet to your perfect readers.
post snippets of endorsements as short
selves. In fact, some printers now provide
quotes on the back cover and use the full
the bar code for you at no charge.
will I receive in exchange for my time, money and attention?”
Let‘s start from the top of the back cover and review each component. At the very top of your book cover, you‘ll
endorsement on your website and in the first pages of the book.
That‘s the anatomy of a back cover. Depending on the size of your published
Next, there is a short bio of the author,
book, you have between 150-250 words,
generally no more than 1-3 sentences.
so each one should be carefully chosen
The bio is written in third person, as if
for maximum impact. Write a draft of
someone else is describing you. This bio
your back cover copy and get feedback so
should focus on your education, work
you can assess the impact of your words.
history, and other items which demon-
Continue to polish your back cover copy
strate your credibility. The last line of the
until you love it. Then, have your pub-
Next, you‘ll see the most important part
bio traditionally says where you live. That
lisher or editor polish it further for you.
of a successful back cover, a compelling
sentence is there so that readers know
headline. It‘s important to grab the read-
you are a real person. For example: Rich-
er‘s attention right away and let her know
ard lives with his family in Northern Cali-
why she needs this book.
fornia. Julie lives and works in New York.
list the genre, the section of the bookstore where your book should be placed, such as Parenting, Spirituality, Business and Investing, etc. Listing the genre gives potential readers a quick overview of the focus of your book.
Here are some examples: ―America‘s favorite organizer tackles the time crunch and shows you how to get more done with less stress.‖
a winning back cover that will effortlessly attract your ideal readers.
Debbie and her cat Sheba live in Oregon. Include a small professional photo of yourself on the back cover, even if you are shy. Since the whole point of this book is to establish yourself as an expert
―Feel more peaceful at work, no matter
and grow your business, having your pho-
who you work with.‖
to on the back cover further cements you
―Release Your Inner Leader.‖
When you follow this formula, you‘ll have
as that expert person. Ensure that your photo highlights your eyes and draws
Follow your headline with two paragraphs
people to you. Your photo should evoke
describing the benefits of reading the
warmth, trustworthiness, professionalism,
book. The first paragraph should address
and confidence. Invest in a professional
the problem, using emotional language,
photograph done with excellent lighting.
so that the reader knows you understand her situation. The second paragraph in-
www.BookMarketingGazette.com
************** Best-selling Author Lynne Klippel has been an author, publisher, ghost writer, and book coach since 2004. Her business, BusinessBuildingBooks.com, serves entrepreneurial authors writing nonfiction books. Are YOU ready to write your book? Take Lynne‘s FREE assessment and find out if you have the requirements for author success at www.AmIReadytoWrite.com
Book Marketing Gazette
Page 4
What Is Co-Publishing By Kristen Eckstein
Traditional publishers are suffering, so they have come up with a form of "vanity" publishing to help increase their bottom lines. This new copublishing option can help authors increase their potential for moving into the company‘s traditional publishing
traditional publisher. Do your research, know what you are getting into, and have clear goals and reasons for choosing this publishing route. It can be a win-win for both author and publisher, but it can also be a major win-lose (publisher wins, you
division.
lose).
Depending on your goals, co-publishing
If you plan to only write one poetry
with a traditional house is not a bad option. Most major publishing houses that offer the co-publishing option
“This new copublishing option can help authors increase their potential for moving into the company‟s traditional publishing division.”
ny's reputation and practices, not the
screen manuscripts and are not out to make a quick dollar off of the author. Most of them legitimately want to
book, memoire, or one book of short stories, vanity may be a good option for you. But if you intend to write nonfiction, epic or fantasy fiction, or more than one book, vanity is probably not a good option.
gauge a new author‘s potential before signing a traditional book deal. The publisher may even put the strength of
About Kristen
their marketing and distribution behind
Through the course of her publishing
the book. If the book sells well, the
life, including managing a vanity pub-
publisher may decide to move the title
lishing company, Marketing Director for
into its traditional line.
a traditional publishing company, and
The primary downfall to this type of publishing is the price tag. It can be very expensive to co-publish, as the author still fronts the cost as they would in vanity or self-publishing. Also, their rights may not be kept in full. It is
running her own independent publishing company, Kristen Eckstein has helped dozens of authors get published since 2003. Find out your publishing options free at www.ArtOfPublishing.com/
always a good practice to thoroughly read the contract and understand exactly what you are getting yourself into. You may also want to have an agent represent you and review the contracts, even in a co-publishing scenario. Some publishing houses have chosen to partner with major vanity publishing companies for the development of this option. This is an unfortunate practice that causes strife to the author as you are now subject to the vanity compa-
www.BookMarketingGazette.com
Book Marketing Gazette
Page 5
Facebook Optimization Tips for Authors thing you'll notice on the left hand side, is Once you click edit page, click the word my profile image. My image has my busi-
"Featured". You will then see "Featured
ness name, a picture of me with my name Likes." You simply click "Edit Featured
By Shelley Hitz
and my website URL (self-publishing-
Likes" and then you click the box next to
coach.com). It also says "Like it" at the
the pages you want to display on your
top with an arrow and "become a fan" at
page. However, you can only feature up to
the bottom of the image.
five pages at one time.
If you look on other Facebook pages, you
If the page you want to feature is not
listed, you will need to use Facebook as Are You Using the Valuable Real Estate on smaller than mine. Did you know that your page and "Like" the page you want the Left Column of Your Facebook Page to Facebook gives you up to 600 pixels tall to feature first. To use Facebook as your its Greatest Potential? by 200 pixels wide for your profile image? page, click your "Account" link in the top If you are interested in learning several Facebook optimization tips for your business page, you've come to the right place. However, as an author, why should you consider having a business page on Facebook?
may notice that their profile image is
This is valuable real estate space that I
right hand corner and choose "Use Face-
highly suggest you use to share about
book as a Page."
you, your books and your business. It's called branding. FB Optimization Tip #2: Tag Line
FB Opt. Tip #4: Featured Page Owner Right below "Featured Likes" you'll see "Page Owners." If your page is about your
The next thing I want to show you is your
book or about your company, this is a
Did you know… Facebook is the second
tag line. If you scroll down on a Facebook
great way to introduce yourself to your
most popular website in the world - se-
page, you'll see several links to apps and
new fans. On my Facebook page you'll see
cond only to Google
then you'll see a box that says "About."
under "Page Owners" my name - "Shelley
Facebook has more than 500 million ac-
You can click "edit" to type in your tag line Hitz" - with my picture. This then links to in that box.
my personal profile page.
spend over 700 billion minutes per month
I encourage you to use something short,
To add yourself as a "Featured Page Own-
on Facebook.
sweet and to the point that describes you, er," click "Edit Featured Page Owner" and
tive users worldwide. And overall users
Therefore, it's becoming more and more important for authors to have a presence on this popular social networking site. However, once you have your Facebook page set up, what's next? Well, I encourage you to block out an hour in your schedule to optimize your Facebook page and use the valuable real estate on your left column to its greatest potential.
your book, your company and who you are. Currently only two lines will be visible; therefore, if you write something longer in your "About" box, your visitors will have to click the "more" button to see it. So I suggest keeping it short. My current tagline is, "Helping You Get Self Published and Noticed." ~Shelley Hitz FB Opt. Tip #3: Featured Likes Now, let's go down even further on the
What do I mean by that? In real estate it's left side of your Facebook page and you'll all about "location, location, location" see a section titled, "Like." You can also right? Well, in many ways your Facebook
take advantage of this space by highlight-
book.com/selfpublishingcoach, the first
your Facebook page and click "edit page."
then choose which owners to display. In Closing… I've shared a few Facebook optimization tips and how to use the valuable real estate on the left side of your Facebook page - tips you can implement today. I encourage you to choose one of these tips to put to action today. Shelley Hitz is the owner of the website Self-Publishing-Coach.com where she helps authors write, publish and market their books. To take your Facebook page to the next level, join Shelley in her 4week course, ―Get Your Facebook Page
Done!‖ where you‘ll learn important stratpage also boils down to "location, location, ing other Facebook pages you have. For egies on how to use Facebook to market location." example, I feature my other pages includyour books, engage your fans and use ing my author page, speaking page and ―I templates to customize your page. Want Here are 4 tips to help you take full adLove Writing‖ page. You can also use this to have your Facebook page done for you? vantage of the valuable real estate you're space to network by featuring other peoShelley also offers consulting services to give (for free) on your Facebook page. ple in your niche. authors where she will customize your FB Optimization Tip #1: Profile Image Facebook page for you. Click here to see So, how do you change your "Featured Likes"? Go to the top right hand corner of examples and find out more. If you to go to my Facebook page, face-
www.BookMarketingGazette.com
Book Marketing Gazette
Page 6
7 Steps to Monetize Your Social Networking not even want your information. Develop a regular tips in the group discussions relationship with the ones who have gone before you.
where you can. Ask a "stupid" question too to get interac-
Step Four. Join Facebook and get your tions. Add new groups to network in. And message out. Two ways: Write a Welcome page sharing
By Judy Cullins
what you can give your fans. Include a short back story to brand yourself, your
Most people want to know what do first,
business and your books. Include your
second, third, and the rest...
most popular books with links to your site
These steps are based on my seminars, books and my own Social Media successes that include 3 interview joint ventures this month, where I can reach new audiences, and create bigger sales, my newly launched affiliate program for over 15 products and books on writing and marketing, vastly increased active members in my groups, and just enough book and coaching sales to make me content at my site. Step One. Revitalize and update your website. That means add a WordPress blog to it. Three months after I did 2 or more blog posts, my website's ranking soared in Google and in Alexa.com (lower scores are better). It means optimizing your site frequently, each 3-6 months, with new long tail key words. It means creating a short sales letter for every book or service you want to market. Step Two. Make a social media marketing plan. It should include your money goals, your strategies, your promotion actions, and
where you sell them. I'm updating mine this week! Create a fan page where you can share your blog urls and interact with your fans. The names change, but this is the page where you shine. Add new graphics--a book cover, your website, or your own group at LinkedIn or Facebook or Twitter. Put Judy Cullins into the search bars on any of these places to see this marketing in action. Step Five. Join LinkedIn and see your
drop those with small numbers or who aren't active. Why waste a minute on the unlikely audiences who aren't into your work, your information or your personality? Establish yourself as a thought leader. Form your own LinkedIn group. Spread your ideas. When you build a successful community, your members of the community itself will do the work required to grow the site, generate content and expand your business further. For example, My writing and marketing group grew from 50 2 years ago to over 2400 as of July 2011. How did that happen? I followed these steps, have a knack for seeing opportunities online, and I know how to write pow-
book and service sales increase 5-fold. erful promotion copy. These insights, Most people join, put up a bare bones profile, then stagnate because they don't know what or how to do it. Establish a name for yourself by joining appropriate groups--the ones you can network in and
strategies, and actions It's what I show my coaching clients in a 30-minute strategy phone session with my "Walk About" for each Social Media venue. Book Coach Judy Cullins helps you
the ones in your non-fiction niche or fiction transform your book idea into a helpful, genre. Read eBooks on LinkedIn Market-
entertaining, and engaging book. Now you
ing or Monetizing your LInkedIn Profile.
can get far more visibility and credibility
Take a seminar to figure how to get more
for your business. Author of 13 business
visibility, credibility, and trust from your
books include "How to Write your eBook or
target audience.
Other Short Book-Fast!," and "LinkedIn
Step Six. Integrate all of your social media to serve you best. When I added my WordPress blog to my
Marketing: 8 Best Tactics to Build Book and Business Sales." Get fresh, useful free weekly publications
business website, in three months, my
Step Three. Know where to start.
on book writing, self publishing, and online targeted monthly traffic went from 2000 to marketing at www.bookcoaching.com/help over 4500 a month to my site. These num- -writing-a-book.php
Twitter, FB or LinkedIn?
bers keep going up. My audience comes
yes, a schedule to make it all come true.
I'm glad I made most of my mistakes early on in Twitter, such as wasting time and money to get alot of followers. No more. The better way is not collect followers, fans, or contacts. If you are starting out, join Twitter. Then follow only those professionals who can give you solid marketing information. Forget the masses who may
mostly from LinkedIn, actually LinkedIn is my 2nd source of traffic behind my website URL because I'm consistent and follow my plan with scheduled writing days alternated with commenting days. My time investment? About an hour a day, since I found out how well this method works. Step Seven. Stay consistent and give
www.BookMarketingGazette.com
Network with Judy on... http://www.linkedin.com/in/judycullins http://twitter.com/CoachJudy http://www.facebook.com/coachjudycullins
Book Marketing Gazette
Page 7
Discover Passion and Profit in a Blog By Terry Whalin
ucts. That means that you get a commission every
You have selected a topic that you love and started a blog. For most of us, we are passionate about that topic and it is a fun place to write our thoughts. While the word ―blog‖ has become common it started from the term web log or a place on the web to log your thoughts. According to one
time someone buys a product or service through your affiliate link. There are plenty of big companies that have affiliate programs. One of the most popular affiliate programs for physical products is the a Amazon.com program, simply because your buyers
site, there are over 450 million active English
already know and trust Amazon.com.
blogs. I enjoy writing in my blog yet in these challenging economic times, I also see the value in combining my passion with earning some money. Over the next several entries of The Writing Life, I want to show you several different ways you can either start a blog or begin to earn from your blog. And since a blog is so flexible, there are plenty of ways to monetize it.
But if you‘re going to sell downloadable information products, then one of the best affiliate programs is via Clickbank.com, where you‘ll find thousands upon thousands of products to sell. Best of all, the commission rates are generous. You‘ll see them as high as 50% and even 75%! I've written a free 30– page Ebook, You Can Make Money. Just follow the link and get it. 3. Insert AdSense ads.
Here are the top three ways:
Still another way to make money on your blog is
1. Sell your products. This is the most obvious way to make money with a blog: If you have products or services to sell, then promote them on your blog.
by showing Google AdSense ads on your site. You make money every time someone clicks on your ad! Here’s the biggest benefit of this method:
You can put permanent banners and text ads in the sidebar. I encourage you to take a moment and look closely at what I've done on The Writing Life. If you click some of the banners, you will see they refer to some of my products such as my Write A Book Proposal course or my book, Jumpstart Your Publishing Dreams. You can also weave your product links into your actual blog posts.
You don‘t have to sell a thing. You don‘t have to convince anyone to buy. All you have to do is post good content on your site to attract prospects… and you get paid every time they click on an ad. It‘s easy! What’s next? I‘m sure by now you can see that there‘s a world of profitable opportunities waiting for anyone who wants to start up a blog.
Example: Let‘s suppose you‘re selling a weight loss book on your blog. You can post a ―Top 10 Tips for Losing Weight‖ article on your blog. And then at the end of the article you can include a link to your book, ―101 Tips for Losing Weight.‖ If people like your 10 tips, then they‘ll be eager to buy your
If you‘d like to know what the Internet's wealthiest bloggers know about making money with a blog, then look no further than The 31 Day Guide to Blogging For Bucks. I encourage you to get your copy right now—risk-free since you can use it for 60 days. This guide will really open your eyes to
book.
the possibilities!
Why does this work so well? Because blogging gives you the opportunity to showcase your expertise. When you establish yourself as a trusted expert, people are more likely to buy from you.
W. Terry Whalin is a former magazine editor, book editor and literary agent. He is the author of more than 60 books including Jumpstart Your Publishing Dreams: Insider Secrets to Skyrocket Your Success
2. Sell affiliate products. Don‘t have your own products? No problem: You can sell affiliate prod-
and a Publisher at Intermedia Publishing Group. Get his free Ebook, Platform Building Ideas for Every Author.
www.BookMarketingGazette.com
"Writing a book is like eating an elephant. You do it one bite at a time--or one page at a time or one paragraph at a time." It is a matter of consistently working toward a goal and completing that goal.”
Book Marketing Gazette
Page 8
Judging a Book By Its Cover… Or Its Trailer? By Misty Taggart, Executive Producer
A well-produced book video trailer can make
Trailer to the Stars:
the difference between a sale and a look. It
Producer of Movie Quality Trailers Okay, fess up … how many books have you purchased because you ‗loved‘ the cover? Don‘t want to say? Well, you‘re not alone. I‘ve actually purchased books because the covers complemented the décor of my guestroom. Book covers are an enormous component of a book‘s success. But, things are changing rapidly in the publishing world. Your readers are now not only browsing
A well-produced book video trailer can make the difference between a sale and a look. It does not have to cost an arm and a leg … but it does need to be „professional.‟
does not have to cost an arm and a leg … but it does need to be ‗professional.‘ Your audience is video savvy. Think of your video as the 2nd cover of your book. Your book is being judged by not only its cover, but its video ‗cover‘ or the lack thereof. That is the evolution of book marketing. Shrug it off as an unnecessary part of your marketing and you will be making an already risky marketplace even more precarious.
through brick and mortar bookstores, they
Readers do purchase books because they
are browsing the Internet and making their
saw a compelling video. Done correctly, it
literary choices by viewing a book video trailer. This is a truth that has brought on a
effectively made them aware of your book; they talk about it, Tweet about it, FB about
change in marketing tactics for authors and
it, blog about it and CLICK THE BUY BUT-
publishers alike.
TON!
As an author, you know that word of mouth
Let‘s talk about your book and your market-
leads to sales. Books don‘t receive the huge ing plan. I will be happy to answer your pre-release marketing budgets CDs and
questions about book videos and how to use
films enjoy. And what leads to word of
them so you can make a well-informed deci-
mouth marketing today, video book trailers.
sion. A free video consultation is avail-
Savvy authors and publishers are reaching
able to you by just sending an email to
out to readers where they spend most of
TrailerToTheStars@gmail.com TRAILER TO
their time, on the Internet.
THE STARS provides a number of video
A book without a professional video
packages, from :30 second TTTSers to full
Dream Promotions that include trailers and trailer is a book that isn’t being marketa powerful promotion package. Let‘s talk ed for today’s reader. If your publisher is about which package best fits your marketnot providing you with a trailer, then step ing needs. Ideally, you should have your up and make sure you do! Give your book video about 2 months before the book‘s reevery opportunity to be noticed. How many lease. Be sure to contact us to schedule the hours, days, weeks, months, and years did production of your trailer. We‘re taking you spend creating your manuscript? Now bookings for 2011 and 2012! You do not that it is being published, make the most of have to have your book cover to book your that window of opportunity. Once you have trailer. a professional book trailer a whole world of marketing opportunities opens up to you.
Contact Misty for a very special discount
Your blog tours become more inter-
offer of $100 off of your .60 second book
esting, your signings have video to
video trailer. Be sure to mention ―D‘vorah‖
bring readers to you and many
in order to claim your discount. View the
online bookstores will run your vid-
latest Trailer to the Stars video releases at:
eo only a few pixels away from your http://www.youtube.com/booksinmotion. BUY BUTTON.
Also, visit our website. http:// www.trailertothestars.com
www.BookMarketingGazette.com
Book Marketing Gazette
Page 9
Run Ads to Help Finance Your Electronic or Self-Published Books By Carolyn Howard-Johnson
phrase that literary journals use to pass on submissions.
Many of our books—especially promotion-
al booklets and e-books—are perfect for paid ads and ads in barter if they are fo-
Limit the number of adds to just a few.
cused on the book‘s target audience. Now the LA Times reports Amazon will put ads
Encourage ads that give discounts or
in some Kindle readers and that they will
freebies so that the ads are seen as
then sell those Kindle units at 18% less
an added value by your readers.
than the ad-free device ($114.00). To
When I offered ads for the second
make it even a better deal, some of those
edition of the Frugal Book Promoter:
ads offer coupons and discounts to reads.
How to get nearly free publicity on
That means ads will help Amazon‘s profit
your own or partnering with your
margin and help subsidize the cost of the
publisher, I offered only five and en-
Kindle, too!
couraged those who were interested by offering a discount on the ad if
So, you‘re not convinced this marketing/
they offered a freebie or a discount to
publishing scheme would work for you?
my readers.
Consider this. Very fine literary journals
―Now the LA Times reports Amazon will put ads in some Kindle readers and that they will then sell those
have been putting ads in the back matter
When you use ads this way, your reader
Kindle units at
of their paperback journals for years.
will benefit. They learn about new re-
Some of them advertise back issues of
sources and special discounts may even
18% less than
their own journal but some advertise
help pay for the book your reader just
the ad-free de-
products that will interest their reads.
bought. That would be your book!
vice ($114.00).
Think about your high school yearbook.
**************
Remember that ads in those and how
To make it even a better deal,
appreciative you were of those business-
Carolyn Howard-Johnson is the author
es who supported your school? What
of the multi award-winning How-
some of those
about the ads in theater programs or
ToDoItFrugally series of books for writ-
programs for charity events.
ers. She shares knowledge and experi-
ads offer cou-
ence she has accrued in other industries
So, you‘ve decided to put ads into your
(like journalism, retailing, and public re-
books, right? How would you do it? What
lations) in her books and with her clients.
are the guidelines.
Because she is also an award-winning
Though there is no rule that says you couldn‘t drop ads into the body of
contrary to accepted wisdom—authors of literary work can promote their books
your book, it seems more decorous
very nearly as easily as those of nonfic-
to put them in the backmatter of
tion books can. Learn more about her at
your book.
novelist and poet she knows that—
www.howtodoitfrugally.com.
Accept only professionally produced ads.
Accept only ads that would interest your target audience. Be prepared to refuse some with the ―not quite right‖ www.BookMarketingGazette.com
pons and discounts to reads.‖
Book Marketing Gazette
Page 10
Book Review by D’vorah Lansky Jumpstart Your Publishing Dreams by Terry Jumpstart Your Publishing Dreams: Insid- A.M., because in her home that's a er Secrets to Skyrocket Your Success by
time when she can have peace and
W. Terry Whalin, is a delightful collection
quiet and not worry about anyone or
of inspiring, true stories combined with
anything. I found this encouraging
powerful yet easy to implement market-
because I often set my alarm for
ing strategies. In his words, ―Through the 4:00 a.m., for that same purpose. pages of Jumpstart Your Publishing D’vorah Lansky
Dreams, I‘m giving you a window into my own experiences in this market,
combined with my practical how-to write information about the writing world.‖
Terry shares that a powerful way to gain skills in becoming a successfully published author with a growing audience of people who want to buy your book and attend your programs is to learn from those that come before us. We can certainly apply this advice
Typically, the first time I read a nonfiction book I will skim through the book to see what catches my attention. I'll make notes and then go back to reread each section in detail. In reading Jumpstart Your Publishing Dreams I often forgot that I was reading a nonfiction book. It is highly entertaining and is like reading a novel. I was riveted and read each section, in detail. Each chapter includes two personal application sections. The Dig Deeper section provides recommendations of additional resources, such as books and Internet sites, while the Awaken Your Dreams section asks a series of self-evaluation questions to help you make personal use of that chapter‘s material.
to this very book, a masterpiece in its own right. My favorite chapter was on engaging the marketplace. I especially enjoyed the section on online marketing, since that is a primary area of interest to me. Terry takes you through a wide selection of online marketing practices and provides you with strategies for each. I highly recommend this book, not only as an enjoyable read, but as a practical how-to guide for achieving your publishing dreams. To pick up a copy of the print or audio version of Jumpstart Your Publishing Dreams visit: http:// authorsmarketingcircle.com/jumpstartpublishingdreams
I had the good fortune to interview Terry on a live con-
You may also want to checkout Terry‘s program on Writference call. Members of my author community loved the ing Your Book Proposal: interview and one of our members, Chuck from Florida, http://authorsmarketingcircle.com/bookproposals shared that he read Jumpstart Your Publishing Dreams
and applied the section of branching out and trying different outlets for his writing skills. This has increased his self-confidence in ways that he never thought possible! Terry tells the story of one publisher that received 6,000 unsolicited manuscripts over the course of a year. Their staff reviewed the manuscripts and of the 6,000, they published zero of the unsolicited manuscripts. He goes on to share specific strategies for building relationships, so that someone is expecting our manuscript as a way of getting our foot in the door! There‘s another story about a woman who had a book deadline she was trying to meet. In order to find quiet uninterrupted time to write, she sets her alarm for 3:00
W. Terry Whalin is a Vice President and Publisher at Intermedia Publishing Group (www.intermediapub.com). For seven years, he was a book acquisitions editor at Howard Books, an imprint of Simon and Schuster and David C. Cook and also he ran his own literary agency for a couple of years. Terry‘s nonfiction writing has appeared in magazines like Christianity Today, Writer’s Digest, The Writer and more than 50 other publications. Terry has written more than 60 nonfiction books including Book Proposals That $ell, 21 Secrets to Speed Your Success. To encourage writers of nonfiction and fiction, Terry is the creator of Right-Writing.com at: www.rightwriting.com. Also his blog about the writing life at: www.thewritinglife.ws includes over 1,000 searchable entries. Terry and his wife, Christine, live in Scottsdale, Arizona.
www.BookMarketingGazette.com
Book Marketing Gazette
Page 11
Author Interview Series - Stephanie Chandler Stephanie Chandler,
What is the title of the book you'll be
what kinds of opportunities would follow.
author of Booked Up!
speaking about today?
Suddenly I was invited to speak, contact-
How to Write, Publish and Promote a Book to Grow Your Business Stephanie, tell us a bit about you and your journey. Well I left corporate America in 2003 and opened a 2800-square foot bookstore in Sacramento. I planned to write novels from the back office! However, I quickly realized that I lacked the imagination to be a novelist. At the same time I was inspired to write the books that I wanted to read. While growing the store to a point where I could sell it, I launched a website for entrepreneurs (http:// BusinessInfoGuide.com). I fell in love with all things small business and marketing and began writing books. I self-published my first book (The Business Startup Checklist and Planning Guide) and then went on to land subsequent book deals with traditional publishers:
Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business
ed by media for interviews, and hired for consulting work. Readers were buying my information online, signing up for my
Please share with us a synopsis of
newsletters, and reading my articles (I
your book.
was blogging before I knew what blogging
It‘s no secret that writing a book is one of the quickest and most effective ways to establish yourself as an authority in you
was!). Authoring a book is one of the most powerful things you can do to build an audience and build your business. I
wrote this book to demonstrate the many field. At the same time, one of the biggest ways you can use a book as a tool for myths in publishing is that authors can business growth. easily strike it rich from a $15 paperback. While this can happen to a lucky few who
What advice can you offer to authors
hit the best-seller lists, a better path to
wanting to sell more books?
riches is one where you build your business around your book, leveraging your author status to gain valuable media exposure, increase your earnings potential, and develop new revenue streams. In Booked Up! you will learn how to: ~ Uncover dozens of revenue-generating strategies that you can create around your book. ~ Write a book—even if you hate to write!
It‘s all about marketing. Do three to five things each day to promote your books. I recommend authors maintain a blog, participate in social media, conduct internet radio interviews, speak to large groups, and build an audience online. Bookstores and book signings are a waste of time. Find and build your audience online! What book has inspired you most on your success journey and what about
From Entrepreneur to Infopreneur (Wiley)
traditional publishing, depending on your
Back when I thought I wanted to write
The Author’s Guide to Building an Online Platform (Quill Driver)
unique goals.
novels, I read a book called Damn! Why
~ Move forward with self-publishing, if
Didn’t I Write That? by Marc McCutcheon.
LEAP! 101 Ways to Grow Your Business (Career Press)
that is the path you choose.
~ Choose between self-publishing and
~ Navigate the world of traditional pub-
After selling the store, I focused on
lishing and land a book deal.
speaking and running a marketing con-
~ Implement powerful internet marketing
sulting business. In 2008 I decided to expand into publishing. I wanted to help prospective authors follow the same path that I did, and help them professionally produce their books. That‘s when http:// AuthorityPublishing.com was born.
strategies to gain maximum visibility
this book inspired you?
It was about the wonders of writing nonfiction and it opened up a whole new world of possibility for me. What is the best way for people to find out more about you, your book
online.
and your work?
~ Leverage social media sites including
Author site: www.StephanieChandler.com
Facebook, Twitter and LinkedIn to build your audience and increase website traf-
Publisher site:
fic.
www.AuthorityPublishing.com
I often say that my path found me. It has
An interview with a successful author fol-
Facebook : http://www.facebook.com/
twisted and turned in more ways than I
lows each section in the book—authors
AuthorStephanieChandler
ever could have imagined. The common
who have built empires around one or
thread throughout the journey for me has
more books. This is valuable real-world
been books—writing them and reading
advice that you won‘t find anywhere else.
them. Being an author has brought me
Don‘t miss your chance to get Booked Up! http://businessinfoguide.com/author/
countless opportunities, clients, media exposure, corporate sponsors, and much
What inspired you to write this book?
more. I feel very fortunate to get to do
When I wrote my first book, I had no idea
what I love every day.
www.BookMarketingGazette.com
Booked Up! How to Write, Publish and Promote a Book to Grow Your Business
stephanie-chandler/
Book Marketing Gazette
Page 12
Optimizing the Amazon Product Detail Page to Sell More Books By Eric Van Der Hope The fact of the matter is, there are many, many ways to market books, literally hundreds of ways! This article will
about your book on Product Detail Page
Product/Book Content Update Form: 5 - Option to add additional comments for the Inside and Back Book Flap and edit it at anytime.
focus on 1 specific yet
B. The following Edits and additions
very powerful method to
can be completed via Author Central:
get your book noticed - Amazon.
already!
and edit it at anytime.
- http://www.amazon.com/gp/contentform/?ie=UTF8&product=books - Edits take effect within 2-5 days! - Free service. Sign-up with Amazon Advantage:
6 - Create Your Author Bibliography
- http://advantage.amazon.com/gp/
Marketing your book via Amazon can be
(anybody can access this from Amazon
vendor/public/join/
extremely powerful if utilized properly
Product Detail Page), can edit it at any-
and has been a major contributor in
time.
- Annual Membership fee: $29.95
helping publishers and authors create bestselling books! Whether you are completely new to this or you are a seasoned publisher and or author, you may discover that you're not using ALL the 'tools/ resources' that Amazon provides. This article will clarify what you should
- Product Detail Page Can Be Created
7 - Add a blog feed (or multiple blog
Within 1-3 days!
feeds) to your Author Profile (anybody
Sign-up with Author Central:
can access this from Amazon Product
- http://www.authorcentral.com
Detail Page). 8 - Add a video interview, book trailer or
- Edits available within 1-3 days! -
Free service.
book signing video to Product Detail Page (a powerful marketing tool).
By taking advantage of the many ways
Detail Page to maximize your market-
9 - Add your own twitter feed to your
Amazon offers in the way of marketing
ing results. Using these resources will
Author Profile (a powerful marketing
and promoting your book, you can al-
contribute to the success of your book
tool).
most guarantee you'll outpace your com-
implement on your Amazon Product
and you don't have to be some Big Publishing House or a well known Author to implement these tools! Anyone can utilize Amazon to maximize their marketing to help sell more of their books!
C. Expanded Amazon Book Marketing via your Amazon Product Detail Page: 10 - Request "Search Inside the Book Program" (an extremely powerful mar-
petition and increase the opportunity of introducing your book to a larger group of people looking for solutions. ************
Eric V. Van Der Hope (a.k.a. ―The Book able (using a combination of 4 Launch Marketer‖), is 11 - Request your readers to add testitools): International Bestselmonials to Product Detail Page. ling Author of, Product/Book Content Update Form, Amazon Advantage, Author Central, Amazon 12 - Add tags (a.k.a. keywords, category "Mastering Niche Marketing". He labels) to Product Detail Page. Product Detail Page coaches indieA. Edits & additions can be complet- 13 - Participate in 'Customer Discussions' publishers and aufrom Product Detail Page. ed via Amazon Advantage & thors on how to naviProduct/Book Content Update Form: gate their way through their own Book 14 - Create Unlimited Listmania Lists Launch Campaign; from pre-promotion, (Includes products you find interesting). 1 - Upload an image of the book cover through the actual publishing process to (powerful marketing tool). 15 - Create Unlimited Guides on Amazon. marketing their books effectively. You can learn more about Eric's private 2 - Add Editorial Book Reviews directly to When these tools are properly used, it'll coaching and/or receive his free book Product Detail Page (powerful marketing help market your book more effectively marketing tips by visiting his fanpage: tool), can edit it at anytime. and ultimately result in selling more cop- www.facebook.com/ BookLaunchMarketing or you may con3 - Add a Product Description to Product ies. Many successful publishers and authors have learned to use these Amazon nect with him via Twitter: Detail Page (powerful marketing tool), resources effectively and as a result have www.twitter.com/ericvanderhope. Eric‘s can edit it at anytime. Official website is: created bestselling books. So start Your 4 - Add your own Author Comments www.EricVanDerHope.com Amazon Marketing Now if you haven't The following 15 resources are avail-
keting tool).
www.BookMarketingGazette.com
Book Marketing Gazette
Blitzmania - A Virtual Book Tour Blitz
By Delia Latham Virtual book tours have become quite ―the thing‖ in today‘s busy-busy world. Authors love them, and why not? We receive an amazing amount of exposure without ever leaving the comfort of our homes. It‘s so much easier than literal, city-to-city and stateto-state tours that require days and weeks of travel, tremendous monetary output, and a lot of physical wear and tear. Who wouldn‘t prefer the online version? Same concept, same possibility of gaining readers and building an audience platform—but without all the travel and expense. I write inspirational romance novels. Most recently, I‘ve been promoting a threebook series called Solomon‘s Gate. Book One, Destiny’s Dream, released in December 2010, and I kicked off with a huge contest and virtual book tour, in which I visited 33 blogs in the eight-plus weeks between December 1st and January 31st. Thinking of setting up a blog tour? Then be prepared: It‘s no cake walk. You will work for that free exposure. You may be asked to do different things. For instance: Write guest blogs Answer interview questions Provide a book blurb, bio and contact information Provide a book for review I wrote over a dozen guest posts and answered tons of interview questions. Once the tour launched, I visited each site at least twice a day to respond to comments. Some days I stopped in three or four times. Each day, the number of blogs I needed to visit increased. By the end of January, I was stopping in at over thirty blogs a day to check for and reply to new comments. I also designed and signed bookplates, which I mailed, along with bookmarks, to commenters who asked for them. (What‘s a bookplate? It‘s just a label (mine are 2x4) designed to match your book cover. You sign them, your reader peels them off and affixes them to the inside front cover of their purchased book. Now they have a signed copy.)
Page 13
Touring was fun, and I appreciated all of the beautiful blog hosts who made it possible by inviting me to their little corner of the Web. But I can‘t deny being relieved when it was over. I was physically and mentally drained. When Kylie’s Kiss released in April 2011, I was not ready to do it all again. But the book had to be promoted and since I lacked monetary funds to hire a publicist, it was up to me. Another blog tour was in order. But this time I determined to do it all in one day—a Blog Blitz! I chose a date, put out a request for blog hosts on every social networking site I knew, and started setting up blog stops. I‘d learned a number of things through previous tours (one for each of my novels). Using that information, I set out to make the process easier, for me and for my hosts. Here‘s what I did: Some of the guest posts I‘d written for the last tour were appropriate to use again. I pulled them out of my archives, then wrote four or five new ones, specific to the current book. I borrowed a few questions from previous interviews, added some new ones for fresh content, and answered them. Now I had a pre-written interview my hosts could use if time constraints prevented them coming up with their own. I set up a web page on my site to promote the upcoming blog tour. It listed every blog stop, and provided links. All visitors had to do was click through the links to go on tour with me. On a private web page, I provided everything my hosts could possibly want:
My photo
Book cover art
Pre-written interview
Links to files for all my guest post topics
My bio
Book trailer
www.BookMarketingGazette.com
Hosts were given a link to this page and invited to use any or all of the contents. I purchased a gift appropriate to my book‘s subject, and each commenter‘s name was entered into a drawing. Every time they commented on a different blog, their name went into the drawing again. For every six blogs I visited, I gave away a pdf copy of one of my books. (I use random.org to choose a winner. Makes it honest and fair, and if you take a screenshot of your results, you can show that when you announce your winner. I didn‘t, but I have seen other authors take that extra step.) I set up a ―group‖ in my e-mail contact list that included all of my hosts. This made it easy to contact them with any changes or updates to the schedule—and, of course, to thank them when the blitz was over. I considered this a very important part of my blog agenda. I sincerely appreciate each host who allowed me time and space on their blogs. I would have loved to reward each of them with a gift, but since I couldn‘t afford to do that, I held a separate drawing just for them. They loved it! Last but far from least, I planned ahead to spend the entire day at home, in close proximity to my computer. Blitz day was crazy busy. I visited each of the 26 blogs at least a half dozen times. Many commenters do return to the site to see if you replied. Not responding to their comments is every bit as unprofessional as not showing up for a scheduled book signing in a physical location. These people take time out of their busy lives to stop by and find out about you and your book. They deserve to find you there and sincerely friendly. If you‘re not, they won‘t be back next time. Book Three in my Solomon‘s Gate Series will release later this year—probably sometime in September. Can I/Should I/ Will I do it again? I‘ll think about it, because that‘s what I do. I think and re-think. But once I‘ve thought and pondered and tossed around all the pros and cons, I‘ll set up another Blog Blitz… and I‘ll watch for you in the crowd. Delia Latham, author of the Solomon’s Gate Series - www.DeliaLatham.net
Book Marketing Gazette
Page 14
Profit From Press Releases: Take Advantage of These Valuable and Versatile Marketing Tools geographic region for targeted dis-
Images and video enhance a reader‘s
tribution.)
participation. Some press release ser-
Record An Excerpt Of Your Book On Cinch.Fm Or Podomatic.Com Offer tips or advice in a bulleted or numbered format. By Lynnette Phillips
vices will post your logo, an image of your website or other picture at no cost to you. Be sure to use keywords in the title;
Writing A Press Release Is Easy
i.e., search terms.
A press release is your chance to be-
Tell a story with your press release.
When customizing a book marketing
come the news. Keep in mind this is not
Create a series. For instance, you could
plan for a client I always stress the im-
an ad, though; it helps me to think of it
issue the first press release as an an-
portance of issuing press releases. Press more as a short article. Hold your conreleases aren‘t a daily task, they‘re tent down to 300-500 words for easier more of a special event; when somereadability. Before you start ask your-
nouncement of an event and then re-
thing out of the ordinary is happening
trivia. Form a connection with your
send out a press release. Online distribution of press releases make them incredible marketing tools. Your press release will be displayed on the press release‘s site to be found by journalists and other content seekers, it becomes fresh content for search engines and news services and also turns into fodder for RSS feeds. A press release can expand your online presence and grow your name recognition and branding platform on initial distribution; it can nurture existing relationships when shared via email with friends and contacts or foster connections when posted to your social networks. When Should You Issue A Press Release Announce the publication of your new book using a press release but don‘t stop there. Use a press release anytime you want to gain media exposure. Promote an event, project, offer information or attract an audience when planning an appearance using a press release: Sponsor A Contest Or Giveaway Give A Live Reading At The Local Star-
self: What Is Your Key Message – What Are You Promoting? Who Is Your Target Audience – Hobbyists, Young Adult Readers, Dog Lovers? What Will Your Audience Gain – Entertainment, Information? What Is Your Objective – Name Recognition, Book Sales, An Audience? Statistically people often don‘t read past the second paragraph of a press release so you‘ll want to include the important information first. Be sure to answer ‗who, what, when, where, why and how‘ taking full advantage of the Headline, Subtitle (or summary) and the first paragraph. Your headline should be short and compelling; The subtitle should expand on the elements of the title; The introductory paragraph should answer the 5 W‘s and How. Finally, include an ‗About‘ section summarizing yourself, your company or your book and don‘t forget your contact information.
lease another that includes an allegory of the event. Include some fun bit of readers. There are many services to choose from but this free service has several bonuses included. PRLog.org provides stats showing you how many hits your release has received; it gives you the URL or HTML code needed to embed the press release in your blog or website AND you can insert a You Tube video into your press release. Imagine a howto video or book trailer embedded in your press release! Why not turn press releases into a fun and creative tool? <><><> Lynnette Phillips is widely read through her book blog by literary aficionados. She is a book reviewer, radio show host, author and writes two blogs. She also offers her services as an editor and book marketer. Lynnette has written a series of selfpublishing and book marketing booklets including ‗Book Bloggers Sell Books‘ and ‗Boost Your Book Sales With Social Media Networking‘ available on Amazon. Visit Lynnette‘s Book Marketing and Lynnette‘s Book World and sign up for her newsletter. You can also send ques-
buck‘s Or Branch Library (There are
Create Value For You And Your
tions or comments via laphil-
services that allow you to select a
Readers
lips52@gmail.com
www.BookMarketingGazette.com
Book Marketing Gazette
Page 15
The Anatomy of a Book Blog By D’vorah Lansky
Pages for Your Book Blog
As an author, you want to become known
There are several pages that you can add
as an expert in your field and an authority
to your book blog to make you and your
on your topic. Your blog provides you with
material as accessible as possible. To
a platform to share your message from. A
start with, I recommend adding a:
blog allows you to easily have a Web
presence where people can get to know you, come to like you and learn to trust you. By providing quality information you will create a base of thirsty learners and raving fans. This will allow you to grow both your business and your brand. Your blog is a place where potential customers and publishers come to find out more about you and your book. Your blog provides you with a place to share your message and to share your work. You can have articles that you write in support of the material that you discuss in your book. You can share weekly tips or articles on the topic of your book, include audio clips from your book, as blog posts, post your interview and book tour schedules and much more. Make your blog attractive and brand it with the colors of your business or your book. Display a video book trailer on the home page of your blog as that will invite people in and help them to make a connection with you. Your blog also provides an easy way for people to purchase your book. You can sell your book directly from your site by providing a link to Amazon, as well as by offering special pricing or a special promotion for signed copies of your book. The Anatomy of a Blog The WordPress blogging platform is considered to be the blog platform of choice by many top marketers and authors. The WordPress blog is considered to be ―the new website!‖
for your opt-in form which people can use to subscribe to your email list. You also have access to widgets
An About Page
that display imag-
A Media Page
es, links to your
A Bookstore Page
posts, pages or
An Events Page
external sites, your
An Articles Page
Twitter feed, your Facebook fan page,
Some of the most common questions I
your Networked Blogs followers, and
get, in relation to blog components are:
more.
―What is a plugin?‖ ―What is a widget?‖ and ―What is a blog theme?‖ Let me shed some light on these aspects of a WordPress blog so that you can gain a better
Plugins: A plugin is essentially a piece of software that extends the functionality of your site. Most plugins are free, but you
understanding.
need to be selective in your use of
Theme: Your blog theme is the ―clothing‖
from and they will slow down your site if
for your site. Changing a theme is as easy
you add too many or could conflict with
as changing your shirt or coat. You can
other plugins. If you are interested in
either use the theme that comes with
finding out more about WordPress plugins
WordPress, or you can purchase a premi-
visit www.PowerfulPlugins.com or
um blog theme. The theme that comes
www.WordPress.org/extend/plugins.
with WordPress is attractive and clean looking, yet it is plain and does not come with additional support. When you purchase a premium theme, you typically have access to an active and responsive forum where you can easily get the answers to your questions. I recommend the Studio Press themes for several reasons. I have been using these themes since 2005 and am continually impressed with the high level of customer support and consistent upgrades to keep up with the evolution of the WordPress platform. There are many themes to choose from and they are easily customizable. If you‘d like to take a look at their collection, visit: www.ThemesbyStudioPress.com Widgets: A blog widget is in essence a text or code placeholder which extends the functionality of your blog. Typically widgets are located on your blog‘s sidebar though premium blog themes often have the capability to also add widgets to your home page. Widgets can house the code
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plugins. There are thousands to choose
Now You Are Ready to Blog Now that your blog is set up and you know your way around your site, you can begin posting content. Establish a regular writing schedule and put a system in place for keeping track of ideas for future articles. The best blog posts are narrow in scope, useful, and informative. Encourage your readers to post comments by asking compelling questions, or asking for their opinion, at the end of your posts. D‘vorah Lansky is the author of the Amazon bestseller, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. Visit her book blog at: www.BookMarketingMadeEasy.com
Get your seat today! www.BookMarketingConference.com
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ing Content To Become A Bestselling Author
It‘s that time again! You now have free access to three book marketing, pre-conference workshops.
Vibrant Online Book Marketing Strategies
Book Marketing Myth Busters Guest Panel
Surprise Workshop
Get access to the free workshops as well as the 7 Mistakes
Connie Ragen Green: How To Repurpose Your Exist-
Marnie Pehrson: Using Social Media to Create a Buzz About Your Book
Penny Sansevieri: Fans, Friends, and Followers, how to maximize and monetize your social media
Steven E Schmitt: How I sold more books than 99%
That Even Smart Authors Make When Marketing Their
of authors on the planet and made millions by listening
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to my intuitive voice
Amazing speakers and powerful workshops!
Speech™ to Build Platform, Boost Credibility, and Sell
Kathleen Gage: How to Become an Online Bestselling
More Book
Author in Today‘s Crowded Author‘s Market
Carolyn Howard-Johnson: Your Awards: How to win
Product Creation for Authors
Lynne Klippel: Going Beyond the Book: Fast, Easy
Jill Lublin: Be the News
Noah St. John: Attract More Money Blueprint: Your Hidden Power for More Wealth and Happiness
Brian Jud: Selling More Books, More Profitably To Non -Bookstore Buyers
Dana Lynn Smith: The Secrets to Planning a Profitable Virtual Book Tour
them and then use them to set your book apart from the pack
Felicia Slattery: How Authors Can Create a Signature
Denise Wakeman: The Secret to Author Blog Success: How to Dominate Your Niche with a Book Blog
Head over today to secure your spot: www.BookMarketingConference.com
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