Five-star performance by Overberg wineries

Earlier this month, the Great Wine Capitals (GWC) Global Network announced six 2021 International Best of Wine Tourism Awards, which recognise outstanding wine tourism initiatives that exhibit standards of excellence. This year, the 18th edition was held in a virtual format and the regional winners were:

Wirra Wirra Vineyards (Adelaide, Australia), Creation Wines (Cape Town, South Africa), Weingut Thörle (Mainz-Rheinhessen, Germany), Superuco Winery (Mendoza, Argentina), Monteverde Wine Experience Hotel (Porto, Portugal), and Albino Armani Viticoltori dal 1607 (Verona, Italy).

This was followed by the announcement that Creation Wines had also been declared the 2021 GWC Global Winner for Innovative Wine Tourism Experiences. Co-owner and marketing director Carolyn Martin says congratulations have been pouring in from all over the world. “On behalf of the Creation team we’d like to thank all our friends, clients, suppliers and agents for their heart-warming support,” she said.

The GWC Global Network stated that “Wine tastings at Creation Wines are always a complete immersion into the entire experience of wine. On the back of Covid-19, this winery situated in the picturesque Hemel-en-Aarde region, launched their virtual tasting packs to allow their customers to enjoy a sensory and guided tasting of six wines in the comfort of their own homes. Another innovative initiative is to assign one ‘tasting ambassador’ from the Creation team to each visitor, limiting guests’ interaction to that one person and ensuring exclusive attention and engagement.”

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