'Eight generations of innovation, perfected'

The original Honda Ballade was launched in South Africa in 1982, and it quickly grew to become one of Honda's most iconic models in the country, one which competed well above its class in terms of both style and substance.

Now, almost 40 years later, the Honda Ballade remains one of South Africa's most recognisable brand names and has played a significant role in cultivating the growth of Honda Motor Southern Africa as a stand-alone entity in our market.

“We are delighted to launch the all-new Ballade to coincide with the celebration of Honda Motor Southern Africa's 20th anniversary,” says Yuishi Fukuda, president of Honda Motor Southern Africa. “We unleash the power of dreams by focusing on real-world needs of our customers, and this is certainly true of the Ballade which is one of our longest-running and most successful nameplates in South Africa.

“The all-new Ballade is a symbol of the brand's evolution in South Africa over the past two decades, and has contributed to Honda’s peerless reputation for delivering exceptional durability, quality and reliability in every segment in which we compete,” Fukuda says.

“Our aim is mobility – to free people to enjoy their lives. That means that we must focus on providing products of the highest quality at a reasonable price,” he adds. “To achieve this balance, everything we do, including our product design and business processes, is based on the pillars of quality, durability and reliability. Our customers trust the Honda brand because they know that they can trust our products.”

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