HOW DO Y O U SMELL A N OR ANGE ?
Diploma in Experience & Product Design SP Design School
F O R E WORD
‘How to Smell an Orange’ is a design project to engage participants to explore and consider how scent (or food scents) can be created to enhance dining experiences. Participants go through a series of imaginative, thought provoking and experimental exercises so as to rethink and reframe the notion of smelling. The following is a selection of concepts that reconsiders how we approach and create interesting olfactory experiences. - Winston Chai Project Lead
C O N T E NT S
FOR E WORD
03
GRINDING
06
DUSTING
08
PU MPI NG
10
S U B L I M A T I NG
12
C R E DI T S
14
ACKNOW L E DG E ME N T S
14
G R I NDI NG
Inspired by the grinding of coffee beans, this concept explores and experimented with grinding of orange peel as a method of scent release. Fresh orange peels are cut into small granules and put into a pepper grinder. Not only does the grinding action bring about a waft of orange scent, the grinded flakes can serve as a flavour enhancer for food.
DUSTI NG
Just like how the seeds of the dandelion leave its body and get dispersed into the air, the skin of the orange is dried and pounded into powder. The uy ball is dabbed with the orange powder, allowing one to blow the orange dust, releasing a mild scent in the air.
P UM P ING
An orange is cored out, making it like a hand pump. By squeezing the cored-out orange, it works like the pump, ejecting orange scented air.
S UB LI MATI N G
By adding orange juice onto dry ice, the gases emitted from the reaction serve as scent agents. The mysterious cloud-like formation of gases creates an alluring visual expression for this form of scent dispensing.
CREDI TS
PRO JE C T L E A D
Winston Chai Lecturer Diploma of Experience & Product Design
PUBL IC A T IO N DE SIGN T E AM Foo Woon Teng (Joy) - Photographer Nadiah Razif - Publication Designer
CONT RIB U TORS Wang Xi Ran Goh Min Qi Keefe Tang Ng Hui Xian, Natalie Edwind Tan Foo Woon Teng (Joy) Nadiah Razif
ACK NOW LEDG E ME NTS
We would like to extend our heartfelt gratitute to Sam Low and Luke Bartholomew Tan from SP Design School for their kind efforts and assistance in making this project possible.
Singapore Polytechnic Design School Transform lives through the power of design. SP Design School offers you four design diplomas— Experience and Product Design, Games Design and Development, Interior Design and Visual Communication and Media Design —that will train you to do exactly that. Our diploma programmes are guaranteed to give you the best mix of skills-training and creative ideation, academic rigour and imaginative exploration to help you succeed in your design career, as you learn the essential skills needed to succeed at your trade. You will gain crucial industry exposure through year-long design projects as well as the Industrial Training Programme. Our state-ofthe-art facilities will optimise your earning experience.
Diploma in Experience and Product Design The future is in products and services that project an ‘experience’ beyond what they are – one that goes beyond form and function but also delivers an experience that engages, enlightens, and creates enjoyment. That’s where a product finds its meaning. Such is the approach taken by the Diploma in Experience and Product Design (DXPD) course. We aim to ignite the spark of genius in you, producing Experience and Product Designers that will create ‘moments’ of engagement between users and objects. You will be exposed to the many facets of experience design from the edible to the intangible; from spaces to services; from the user research to the designed solution.