Marketing Advertising Industry Breakdown

NEED TO KNOW

THE MARKET

What does it look like?

Advertising in the United States is a multi-billion dollar industry.

Every year, the government releases data about agencies developing new strategies and ways to bring products to the marketplace.

U.S. MEDIA ADVERTISING REVENUE

$228 Billion

ADVERTISING AND MARKETING BUSINESSES

~40,000

WORKFORCE OF ADVERTISING AGENCIES

180,000 People

EXPENSES OF U.S. AD AGENCIES

$39.99 Billion

WHAT PROBLEMS DO ADVERTISING BUSINESSES FACE?

WHAT CAN YOU DO TO SOLVE THEM?

1

Generating Traffic and Quality Leads

Most businesses need to show their clients results. And when you can't do that, it's difficult to build strong relationships.

How do you solve it?

DYL has a web-to-lead form capture which lets you put forms on your site so they automatically go into the platform.

As soon as they enter the platform, DYL notifies you and calls your phone so you can call incoming prospects and leads immediately.

The quicker you are to follow up, the better you can get in touch with the lead. You can also connect DYL to multiple platforms, such as Facebook, Google, Instagram, and more to figure out where your best campaigns are performing.

2

Providing ROI for Marketing Activities

Clients expect the best bang for their buck. Without ROI, it's like you're shooting the dark. Clients need to know what you're doing works.

How do you solve it?

DYL reduces the cost for all business processes by automating client communication.

Our sequences allow you to schedule texts, emails, and phone calls months to weeks in advance.

Most DYL customers enjoy a 35% boost in customer acquisition, which increases your bottom line and ROI for associated activities.

3 Managing Own and Client Websites

What most clients and marketers really want is better content and strategy.

How do you solve it?

in order to grow their content and strategy, they also need ways to convert leads. That’s where DYL comes in.

DYL lets you put forms all over your site, especially in high-converting pages so you can create more customers with less effort.

4 Ensuring Team Members are Trained Effectively

Marketers know the number one thing that holds them back is poor performance from staff members.

The top way to improve your processes is to ensure team members have good training.

How do you meet your need?

DYL lets you train your team with Agent Monitoring.

You can listen in to conversations in real-time and connect with staff if they’re not following protocols.

DYL has reporting features that let you know how many calls are made, how many times you’ve sent out a campaign, how many texts you’re receiving, and how many new customers you’re getting.

5

Delivering Account-Based Marketing Strategy

Marketing and Advertising is already an extremely competitive business, but recent economic trends are making it even worse.

With the rising costs of operating a marketing or advertising agency, personalization is key.

How do you meet your need?

Everyone wants a way to personalize messaging.

For every personal message sent, you have a 65% more likelihood to convert the person you’re talking to.

DYL automatically fills in personal information within your campaigns whether it be through email, text, or fax.

FACTORS AFFECTING 2022

SHOPPING CARTS ABANDONED

72% WORLDWIDE DIGITAL AD SPENDING PREDICTION

$375 Billion

MARKETS WHO FAIL TO USE BEHAVIORAL DATA

76% SMALL BUSINESSES USING POOR DATA STREAMS

33%