Online Success with Attraction Marketing digitalbloggers.com /home-based-business/online-success-with-attraction-marketing Nov 18, 2016 13 views Written by Dylan Cooper
Author Dylan Cooper
Articles written: 15 Joined: 06 October 2016 Niche: Home Based Business Internet and Businesses Online Self Improvement The Chartered Institute of Marketing in the UK defines marketing as: "The management process responsible for identifying, anticipating and satisfying customer requirements profitably". Having been around sales and marketing for some time now, the way I see it, there are basically two main forms of marketing that all the sub-sections fall into....and these are...Interruption Marketing and Attraction Marketing.
Personally, from a consumers point of view, I would also say that interruption marketing tends to be (but not always) a bit annoying, even slightly unpleasant sometimes. Whereas attraction marketing is much more likely to produce an enthusiastic prospect or consumer of a product or service.
So what is involved with each of these methods? The most common types of interruption marketing are all things we are very familiar with. I say that it can be a bit annoying sometimes as by its very nature, it is designed to get your attention when you are concentrating on something else. Some classic examples are:
Telemarketing-Being called about a product or service at home or at work Door to Door-Being visited about a product or service at home or at work TV and Radio-Being marketed to when you'd rather be watching or listening to something else Print Advertising -In magazines and newspapers E.mail advertising-Electronic direct mail Direct Mail-Printed adverts sent in the post
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Public Place-Being passed leaflets and flyers etc on the street or other public place
These all have their place of course and very definitely work. Some of the ratios and measurements of effectiveness are very precise for the above methods. There is another approach though and one that usually involves much less heartache for the online marketer!
Attraction Marketing! With attraction marketing, instead of disturbing your audience when they are doing something else, the focus is on causing them to want to look at your "stuff", to seek it out and explore the information you have on offer. If somebody is taking a look at what you have to offer in their own time, if they are free to explore and try things out without pressure, then it makes sense that that person is likely to be more open to the information, products and services. Especially (with online marketing) if they have initiated the search with keywords you are using.
How do you attract the right people? Attracting people who are already interested in what you have to offer is a process and a skill. It is something that requires a bit of work because at the core, it is about giving before receiving. It is about offering some value before making a sale and knowing that an awful lot of people are going to take that value and not buy from you. Many, many more people will just take the value and disappear, as will actually buy but it is the quality prospects and customers who do develop after some time spent doing things well, who reward your efforts. Attraction marketing involves some or all of these things: Giving value before asking for an order Taking time to build a relationship Taking time to find a highly targeted audience Finding out what people want before telling them what you have Gaining permission from the audience to market AND give value to them The permission is very important. With it, you now have an audience that expects you to provide them with some valuable information and also from time to time, to make offers to them that requires them to pay if they are interested. As for those who don't give permission-well, the best bit about sticking to this form of marketing is that you don't know who has visited and not given permission for you to contact them! So you don't chase them. Less heartache all round! To really learn how your business fortunes can be transformed, by gaining permission from people to market and provide value to them, check out the information here. Attraction marketing is the way forward if you want an online audience coming your way, with their hands up, already keen to learn more about what it is you do and have for them. Get your free trial for some of the best step by step internet business start-up guidance, all in one place. Plus access an incredible global community on the same journey as you.
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I wish you all success and look forward to seeing you on my next post!
p.s. I would be interested to hear your thoughts on this topic, so please comment below and share. www.whoisdylancooper.com
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