Awake Brand Book Winter 2015 1st Edition
2015 Awake Research & Development Divison
Awake Brand book
Awake Brand Book
IMPORTANCE It is important that we provide this book so our brand is properly represented and used in the correct manner. We want our brand to be shared with the world and with that responsibility comes the importance of rules. This books is to give the general idea of how to use the Awake brand. We will provide simple Do’s and Dont’s regarding using our logo along with examples of how to use proper typography.
2015 Awake Research & Development Divison
CONTENTS Who We Are Operations Distinctions Our Sound How We Look Colors Image Library Design Elements Personas Font Assets Credits
Awake Brand Book
WHO WE ARE Awake is your answer to full round the clock awareness when you need an extra set of eyes on your motor vehicle. We are a technology and software company with a mission to provide answers when and if auto theft occurs for our customers.
Research Development Division Software Technical Support Legal Administrative Our departments are made up smart and hard working individuals to bring you the best quality and services
2015 Awake Research & Development Divison
HISTORY Our story began in the city of Milwaukee in the Fall of 2014. A steep rise in auto theft in the city that effected the founding members caused a call for action and Awake was founded. From there our departments were formed and began to grow as we worked with new experts in research, technical, and legal affairs.
Vehicle Stolen
Awake starts
Software Technical branch
Today
2014
2015 Spike in auto theft
Research Development branch
Legal Administrative branch
Awake Brand Book
OPERATIONS AWAKE HEADQUARTERS Our research and development division along with our servers are located in the Midwest region of The United States of America. Please contact administration for any further questions.
AWAKE SOFTWARE Our Software and Technical support teams have developed an easy to use application that works on both the iOS and Android format to make our product accessible to a wide range smartphone owners. Each unit will come with a standard application that can be set up in minutes. Premium services will also be available Summer 2016. Service updates and patches will be offered to each device also.
2015 Awake Research & Development Divison
AWAKE AND LAW ENFORCEMENT One of our biggest partners at Awake is law enforcement and without them it would be very difficult and at times dangerous to retrieve stolen vehicles. With evidence that our devices collect you can be a major contributor to getting your vehicle back than those without anything other than verbal report to be submitted at a local station.
AWAKE CUSTOMER SERVICE Awake prides itself on having around the clock alertness and awareness so we believe our customer service is not something that should be taken lightly. We are able to assist you with any questions or concerns you may have about your device.Feel free to contact us and please check our FAQ and tutorial resources.
Awake Brand Book
DISTINCTIONS Awake is not your average security or tech company because what we do is combine user experience with our developments.We believe in doing research and staying informed about auto theft so our products can be function at their highest potential.
MIS S IO N Awake believes that our customers should have a confident sense of security and awareness when they are away from their vehicle. We aim to provide around the clock security with our easy to use technologies that will always keep you alert.
VISION When auto theft occurs, Awake provides answers to who is responsible, what happened , and when it occurred.
2015 Awake Research & Development Divison
PHILOSOPHY Awake has an image to uphold and we believe it is important that our mark and name are always used in a correct manner to always convey the same message to our customers.
MOTTO Be Alert, Be Aware We believe that it is the vehicle owners right to know what is going on in their vehicle when they are not present.
OUR SOUND We want to be able to speak to our customers in a clear trust worthy tone that lives up to our reputation of being a security company focused on awareness. When using Awake on social media use a short but strong, to the point voice. Express ideas of being alert and aware. Be mindful of the mission and vision statements.
2015 Awake Research & Development Divison
PUBLIC IMAGE
Awake We are a company that believes you should always have an extra set of eyes on your vehicle no matter where you are. When and if something occurs we believe that you deserve the answers and evidence to provide an explanation. Our technology combines motion sensors, high quality photo and video recordings and state of the art GPS tracking in every unit. We have developed a simple cloud storage system to keep track of everything captured by your unit.
Awake Brand Book
HOW WE LOOK Do Resize larger if necessary Use black and white logo if suits advertisement Use logo with or without Awake title present
Awake
2015 Awake Research & Development Divison
Don’t Tilt or Skew mark Don’t edit strokes or add gradients Place over unapproved photos
Awake
Awake Brand Book
COLORS
coolors.co/79b791-abd1b5-edf4ed-51291e-301014
HEX
#79B791
RGB
121,183,145
HEX
#ABD1B5
RGB
171,209,181
Hex #79B791
Hex #ABD1B5
RGB121,183,145 HSV 143,34,72
RGB 171,209,181 HSV 136,18,82
CMYK
34,0,21,28
CMYK
18,0,13,18
HSV143, 34, 72
HSV136,18,82
CMYK 34,0,21,28
CMYK 18,0,13,18
We are a safe, alert, aware company that stand behind colors that give the customer a secure and confident feeling owning our products. Our colors express security, alertness, and awareness. Our color palette was chose for its readability.
2015 Awake Research & Development Divison
HEX
#EDF4ED
RGB
237,244,237
HEX
#51291E
HEX
RGB
81,41,30
RGB
48,16,20
RGB 81,41,20 HSV 13,63,32
HSV
353,67,19
Hex #EDF4ED
Hex #51291E
RGB 237,224,237 HSV 120,3,96 CMYK
3,0,3,4
CMYK
0,49,63,68
HSV 120,3,96
HSV 13,63,32
CMYK 3,0,3,4
CMYK 0,49,63,68
#301014
CMYK
0,67,58,81
We ask that you do not alter or tint or colors in any way when using the Awake color palette. Our infographic is a great example of how to properly use the color palette. The browns for example work great for text due the their contrast and rich value.
Awake Brand Book
IMAGE LIBRARY
Our image library will consists of parked vehicles and interiors of vehicles. We aim for high resolution images that will identify with our brand and product. Our customers are encouraged to send us photos of their product in use.
2015 Awake Research & Development Divison
Awake Brand Book
DESIGN
2015 Awake Research & Development Divison
ELEMENTS
Awake Brand Book
PERSONAS
Wyatt Reynolds College student Parks outside his apartment Drives dads old mid 2000s car Tech savvy, loves to keep up with the times New to the area Crime has been on the rise Needs his car to get to work and visit his family
2015 Awake Research & Development Divison
Mary Anderson
Carl Price
Single mother
Businessman
Parks outside her house
Parks all over major cities
Drives an older vehicle
Drives an expensive older car
Good with technology Very busy, works late hours
Always on his phone
Has had her car broken into
Travels the city for many meetings
Cannot see her car at night
Obsessed with his car
Doesnt have time to stress over car theft
His car is a target for theft where ever he goes
Awake Brand Book
FONT Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890 Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890 Futura STD Medium & Light
2015 Awake Research & Development Divison
Awake For our font we have selected Futura Std to represent us. We feel it is clean and informative. Use ALL CAPS when making headlines.
Awake Brand Book
ASSETS
WEBSITE www.Awake.com
LOCATION Midwest Headquarters 53212
PHOTOS http://www.morguefile.com/archive http://kaboompics.com/ http://www.splitshire.com/ https://www.pexels.com
SOCIAL MEDIA https://www.facebook.com/Awake Twitter(@Awake) https://www.instagram.com/Awake
2015 Awake Research & Development Divison
QUESTIONS www.Awake.com/FAQ
EMPLOYMENT Contact Midwest Headquarters 53212
LEGAL Awake legal and crime departments vary on location contact legal department at www.Awake.com
Awake Brand Book
2015 Awake Research & Development Divison
CREDITS
This brand book was written and designed by Awake founder and representative Dylan J Neinas.This brand books intent is to educate and inform proper use of the Awake brand.
Awake Brand Book
Awake 2015 Awake Research & Development Divison
Awake Brand Book
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