Discover the world for less.
2019
FLEETWAY: WHAT WE DO
Heritage
Protection
Reviews
Visability
Variety
We’ve been based in London for 45 years and have an expert team of travel specialists, many who have been in the industry for over 20 years.
We understand that our customers and their money needs to be protected - that’s why we’re fully bonded and a proud member of ABTA, and are ATOL and IATA licence holders.
Your customers are our customers and that’s why we take customer service seriously – as shown by our amazing reviews on Trustpilot, Feefo and Review Centre. Fleetway was also voted in the top 10 best travel agents by Which? in 2018.
We are a one-stop-shop for advertising your product across our own marketing platforms as well as partner sites in the UK, USA and Canada, absorbing all marketing costs.
Not only do we sell directly to the customer, but we also make the most of various channels, offering year-round holidays to accompany our batch of exclusive deals.
ROUTES TO MARKET Fleetway Newsletter
Content & Social Media
Fleetwaytravel.com
We send three weekly newsletters on Tuesdays, Wednesdays and Sundays – with two offering a collection of deals and one solus email to highlight a particular standout deal or theme. Our database of 250k+ is highly engaged and ever expanding.
Encompassing our blog and social media channels we are constantly building on our already established online footprint. We invest in both Facebook and Instagram ads to enhance customer engagement and promote special deals or events, such as our bank holiday 72-hour flash sale.
We invest a substantial amount on PPC across brand and generic keywords. We are also growing our organic search presence with our refined content strategy.
Since pioneering our own online booking platform in June 2017, we have driven a significant turnover of online sales. Continued development of this, and an added offering of dynamic packaging on our site, displays our commitment growing our online presence in 2019 and beyond. Our UK-based travel experts, some who have been with Fleetway for over 20 years, are also on hand 7 days a week for customers who still prefer to book over the phone.
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PARTY DISTRIBUTION CHANNELS
We work with a number of travel advertisers, aggregators, communities and deal platforms to bring our deals to a wider audience. We target our business to the UK market, with ever expanding offers to the North American market too. We will continue to partner, invest and grow these channels in 2019. Travelzoo • Travelzoo US • Groupon US • Secret Escapes • Cheapflights/Kayak Holiday Pirates • TravelSupermarket • Icelolly • Trip Advisor • Silversurfers • The Times
PARTNERS & SUPPLIERS We pride ourselves on building strong partnerships with hotels, airlines and suppliers and continuously nurture and invest in these relationships. A sample of our partners are seen below.
Gender
Age
DEMOGRAPHICS Male 38.7% Female 61.3%
So what have we learnt about our customers? The typical Fleetway customer is 45+ They are value driven and look out for good deals We conduct a weekly survey with our database, collecting data about them to help us improve our services and provide holidays that suit their needs and desires.
They go on 4 or more holidays a year They enjoy most types of holiday including beach holidays favouring cruises, tours, countryside locations and city breaks They have grown up children and prefer to travel outside the school holidays They like 4 and 5-star accommodation
Based on the information we have collected, we have divided our customers into five key segments.
They spend a sizeable amount of money in resort They rarely book a holiday without consulting TripAdvisor and/or other review sites They use Facebook regularly
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CASE STUDY
SUNBORN GIBRALTAR promoting a new and unique hotel experience – adding the ‘wow’ factor
CASE STUDY
SUNBORN GIBRALTAR promoting a new and unique hotel experience – adding the ‘wow’ factor
The Sunborn is a unique partner of Fleetway’s. We have been working with the Sunborn Gibraltar for four years and the property never fails to deliver the “wow” factor customers look for. A magnificent five-star yacht hotel moored in an idyllic marina on Western Europe’s southernmost tip, this 142 metre yacht hotel comprises of 189 lavishly appointed rooms together with bars, a cocktail lounge and restaurants, plus a tranquil pool, spa and sundeck. Inside, the yacht provides all the quality and comfort of a top hotel. Staying aboard the Sunborn adds a touch of luxury to a holiday in Gibraltar – for many, this is a destination with a familiar feel, yet a stay at a superyacht hotel is an experience which adds a certain spin on holidays which may have been taken here in the past.
Approach
Working with Fleetway is always a pleasure, we find their campaigns very effective and results driven. In a couple of weeks’ sale we can fill up our gap months and obtain incredible results. Their customer service with guests and communications with hotels is great, smooth and always adapted to what we require. After a couple of years working together, we look forward to many more. Alejandro Munoz Director of Revenue & Distribution Sunborn Gibraltar
Using our deal packaging expertise we identified an opportunity to package the Sunborn as an ‘experience’ getaway with flights at £199 for 3 nights. We placed the experience-deal in our newsletter, as well as on Travelzoo, Groupon US, Hotel Exclusives, HolidayPirates, Icelolly, The Times and Travel Supermarket exposing the package deal to an audience of approximately 30 million. We invested in filming around the Sunborn Gibraltar and producing several short videos which we used in a social media campaign to promote the hotel and destination. The promotion enabled the hotel to highlight not just their fantastic accommodation, but also their excellent Sky Restaurant and the Sunborn Casino.
Discover the world for less.
CASE STUDY
ICELAND Opening up a popular, bucket-list destination to the US Market
CASE STUDY
ICELAND Opening up a popular, bucket-list destination to the US Market
In 2016, Fleetway launched in the US with a “bucket list” Iceland Northern lights vacation. The deal was set-up to depart from a number of airports across the US, including New York, Washington DC and San Francisco. After establishing an excellent relationship with Travelzoo UK, we reached out to the US branch to help establish our footprint in the US market which enabled us to reach over 17 million vacation-seekers, who, from as low as $499, could discover this wonderful destination. In addition to flights and accommodation, our Iceland holiday package offered a wide range of included and optional tours.
Our Partnership with Fleetway has been nothing short of great. We have been very fortunate in having such a fantastic partner, with a great team of qualified staff and much valued friendships. No task is beyond their reach and we couldn´t be happier with the results, satisfied customers from all over the world. Sigríður Heiðar Gray Line Iceland Director of Sales
Approach
Utilising our strong relationships with numerous suppliers we were able to package a great product at unbeatable prices to the US market.
In 2018 alone we have taken over 5k passengers to Iceland.
Promoting the deal through Travelzoo US, Secret Escapes and Travelzoo UK we had exposure to an audience of over 20m.
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CASE STUDY
F1 GRAND PRIX Partnering with Circuit de Catalunya to create a holiday package for a major sports event
CASE STUDY
F1 GRAND PRIX Partnering with Circuit de Catalunya to create a holiday package for a major sports event
In 2018, we took 400 customers to the Spanish Grand Prix in Barcelona, by teaming up with the Circuit, as well as some great hotels and bus services. We offered a variety of commercially successful packages, which included entrance to the first Formula 1 event of the season, track transfers, as well as 2, 3 or 4 nights in a choice of hotels. Fleetway travellers were accompanied by a dedicated team of Spanish-speaking, experienced operational Fleetway staff to ensure the smooth running of the event. The event was supported by a structured marketing campaign, which increased engagement and repeat bookings for May 2019.
Even though our partnership has only been in place for the last few F1 and MotoGP Seasons the results have been tremendous. The Fleetway team is amongst the most pro-active and dynamic management group that we work with. Quick to spot the opportunities and then package, promote and deliver the business. Working closely together has been key to this success and we look forward to many more successful seasons to come. Paula Martin Head of UK & Ireland Promotions Circuit de Barcelona
Approach
The F1 package was promoted across multiple channels including our newsletter, social media and Travelzoo UK.
Having a dedicated Fleetway team in resort resulted in exceptional feedback from customers.
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CASE STUDY
NEW OPENINGS Multi-faceted strategic campaign centred around brand new hotel openings supported by bespoke marketing materials
CASE STUDY
NEW OPENINGS Multi-faceted strategic campaign centred around brand new hotel openings supported by bespoke marketing materials
In 2018, Fleetway launched strategic promotions of several brand-new hotel openings in a range of destinations including Barcelona, Antalya, and Montenegro. From generating interest before each hotel’s official opening, to re-packaging holidays to maintain steady bookings after an official opening, the process of launching hotels has its own unique set of challenges. We succeeded in generating large volumes of bookings for hotels like the Hotel Barcelona 1882, the DoubleTree by Hilton Hotel Antalya-Kemer, and the Chedi Lustica Bay prior to their official openings by positioning these hotels as ‘must book’ through channels such as Travelzoo, Secret Escapes, and our very own newsletters. We also worked to package stays at these hotels through incorporating them within longer multi-trip itineraries, as well as standalone products.
Approach
Multi-channel promotion of the Doubletree Hilton Antalya-Kemer included features on Travelzoo, Secret Escapes and our own newsletter – supported by stunning imagery and bespoke designed marketing materials.
Standalone promotion of the Hotel Barcelona 1882, as well as packaging it within multicentre trips, allowed us to sell this hotel to both our UK and US market of customers
The Chedi Lustica Bay featured in several standalone solus emails to our own database, as well as Travelzoo’s, with emphasis placed on the newly-built marina, hotel and destination
Working with Fleetway was (and continues to be) an outstanding experience. Since launching our hotel on July 22 of this year, Fleetway has rocked our little piece of paradise. The sheer volume of business, particularly in our shoulder season has been mindblowing from Day 1. I personally believe that you set an example in showing how packaged holidays should look like and also, how to distribute in a fast moving and competitive market place. It is evident that you have developed your business with the finger on the pulse of the industry and it is a true honor to partner with you in this endeavor. Jan Albers Executive Assistant Manager Chedi Lustica Bay
GEOGRAPHIC AREAS where we have products
1 1. Europe 2. Turkey 3. Morocco 4. Tunisia 5. Egypt 6. India 7. Sri Lanka 8. South Africa 9. Jordan 10. Israel 11. UAE 12. Thailand 13. Vietnam 14. Cambodia 15. Myanmar 16. Laos 17. Malaysia 18. Bali 19. Philippines 20. Hong Kong
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21. Singapore 10 22. Maldives 23. Seychelles 24. Botswana 25. Zimbabwe 26. USA (New York, Miami) 27. Mexico (Cancun) 28. Cuba 29. Dominican Republic 30. Ecuador (Galapagos)
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