2024 GLOBAL TRENDS STORYBOOK
OUR GO-TO NEUTRALS
Our range of neutrals can boost product value, with versatile shades curated to complement every trend palette, keeping your product on-trend and commercially strong.
Our range of neutrals can boost product value, with versatile shades curated to complement every trend palette, keeping your product on-trend and commercially strong.
SOFT CURVES
SOFT CURVES Celebrate the allure of curvilinear lines and plump proportion play
REFINED SIMPLICITY Incorporate pure lines and warm wood tones to enrich minimalist designs
ARTISTIC CRAFT Use an artful approach to elevate handcrafted decor
Textures & Finish
Waves and Ripples - Expanding on the 23/24 soothing waves trend, underwater ripples remain a relevant source of inspiration for surface design.
Silver Light: -Tactility comes to life with extremely curated finishes, juxtaposing powdery matte and mirror shine, sheer and opaque, high-end and low-cost.
Mini boho repeats - Drawing from boho references, connect to modern audiences by using forms of patternmaking in mini tactile repeats.
Fantastic botanicals - The biodiversity of earth’s plants and flowers continues to inspire the exploration of bold botanical patterns to enrich a wide range of decorative home accessories.
RETRO INFLUENCES – focus on motifs with playful blobs, wavy lines and bold stripes to bring in a celebration of love.
NATURE INSPIRED TEXTURES – look to elements from all over different environments to create unique and ethereal textures.
TINTED TRANSPARENCIES – play with saturation to create an intriguing mix of designs. Offer electric hues alongside tinted transparencies for unexpected contrast.
Play with prints and textures referencing different landscapes and elements in nature to merge the surreal with the literal.
Explore a variety of pattern directions with intricately designed motifs (such as butterflies, pop art lips, and bubbly floral shapes) to add a romantic and realistic touch to your designs.
Invest in any material or finish that creates an otherworldly effect. Amplify the feeling of whimsical romanticism with incorporating futuristic metallic details and iridescent/ pearly finishes.
SOFT COLOR PALETTES – Create a soft romantic feel throughout a space with gentle monochromatic or analogous color combinations.
NOSTALGIC REFERENCES – Embrace the care and comfort of this direction using nostalgic motifs and references.
NAUTICAL THEMES - As symbol of soulmates, the lobster emerges as a Valentine’s day icon that also plays into the nautical themes.
Textures
Add organic, less structured and soft textures to accomplish that artistic and hand-made touch.
Patterns
Create graphics with flowers, hearts, and nautical designs that utilize penmanship, painterly prints and emphasize soft, curved edges. Designs can be minimalist or intricate, speaking to different styles and including more genderinclusive options.
Finishes
Use delicate finishes like a dainty speckle, soft matte touch and reactive glazes to give a romantic, flowy quality to explores themes of nostalgia and romance.
DELICATE FLORALS
PICN-NIC THEMES
DELICATE FLORALS – minimalist patterns inspired by nature are the perfect way to create a neutral Easter look while encouraging longevity in designs.
COLOR / PATTERN BLOCKING – create an artistic, mix-matching effect by offering vibrant color and pattern combinations.
PIC-NIC THEMES - accomplish a nostalgic look by nodding to gingham patterns and basketware.
Textures
Explore playful renderings of traditional motifs with imperfect textures caused by using colored pencils, paint strokes and uneven ink distribution to give designs an artistic flare.
Patterns
Mix creative minimalism and fresh twists to classic patterns. Traditional motifs, gingham patterns and florals will remain, but bold geometrics and water-marble patterns will also be making an appearance this season.
Finishes
Incorporate metallic and pearl accents or finishes to create a whimsical and youthful quality to products.
MESSAGE OF APPRECIATION
FIGURATIVE LINE DRAWING
MESSAGE OF APPRECIATION to make a sentimental message. Write in cursive typography or bold serif fonts.
HANDDRAWED PATTERN
HANDDRAWED PATTERN gives an authentic bohemian feel.
FIGURATIVE LINE DRAWING gives a feminine feel to small items such as candles and room scents.
Textures and finishes
Include softly rounded silhouettes for decorative objects such as vessels and watering cans. An understated palette enhances this approachable minimalist aesthetic. Maintain a lean profile for more functional designs and incorporate tried-and-true materials such as iron and leather.
Patterns
present messages of appreciation in cursive typography to make sentimental statements. Alternatively, bold serif fonts are effective for a clean graphic look. Incorporate stylized botanicals in soft hues and elements such as wildflowers and dried leaf shapes.
RAW BEAUTY Impart decorative objects with unique earth-driven tactility that celebrates the beauty of natural materials such as clay, wood and stone.
RIPPLE EFFECT Ocean currents and the fluid movement of water inspire decorative accessories with sinuous silhouettes and rippled surface dimensions.
TINTED COLOUR Elevate transparent materials like glass, acrylic, and resin with engaging color gradients that have mass appeal. Incorporate color-blocking details to lend a graphic element to vessels, trays, storage boxes
Textures & Finishes
Reactive surfaces - Surface treatments that recall moss and growing lichen emerge to infuse decorative objects with compelling color and distinct dimension.
Minimal & Granular - Channelling Care Culture’s minimal side creates grained and flecked surface interest that holds a tactile quality.
Patterns
Spots and stripes are a trusty staple for consumers and are renewed in bright and graphic placements.
TRENDS
STONE TEXTURE
STONE TEXTURE Form and color add intrigue and a youthful appeal to stone-inspired finishes.
REVISED
RETRO REVISED Pops of color and unique blocky patterns adds a fresh take to this retro style.
WATERY SWIRLS Wavy forms and rippling edges create interest and a unique touch to pieces.
Textures
Create the look of stone with unique finishes like sandpaper finishes or speckled finishes on the pieces.
Patterns
Add interest with swirl and marbled patterns in similar color hues. A retro look can be achieved by using geometric patterns or using a diagonal pattern across a piece.
Finishes
Bring in some retro inspired touches with metallics and faux wood elements, as well as shiny and matte finishes to bring visual interest to items.
IMPERFECT PUMPKINS are rendered with a hand-painted or stamped quality for a craftier look.
CABINECORE CHECKS gives a vintage feeling and can be used on fabrics and décor items.
BASE AUTUMNAL THEME with pumpkins and autumn foliage for value décor that has a longer display period in the home. Complement it with vintage and country-inspired twists on classic Halloween icons.
Textures and finishes
Embrace handcrafted decor. Garlands are created from scrap fabrics and yarns, wreaths are shaped from branches, and greenery and decorative pumpkins are held in artisanal vessels.
Patterns
Typography for care culture has a by-hand appeal, appearing knitted, crocheted or quilted, or simple handwritten in a purposefully imperfect script. Use stylished fonts to bring a sense of personality and character. Demonstrate a variety of inspiration sources throughout graphics and patterns, from cabincore checks to smiley vintage characters. Keep spookier references of ghosts, witches, and skeletons approachable and kid-friendly with playful outfits, cheerful expressions, and a warm, subdued palette.
BALANCE RETRO AND ULTRA-MODERN references with subtly spooky touches to create a charming and sophisticated Halloween setting.
LOOPY CURSIVE SCRIPT
Playful shades
LOOPY CURSIVE SCRIPT in bold colors gives a neon light effect.
PLAYFUL SHADES start with the bold retro orange. To inject more energy, add pink and purple shades.
Start with minimalist shapes and designs, adding creepy, playful, or vintage elements. Offer bats in a simple silhouette, using a classic cartoon shape and no detailing. Try applying unexpected shades from the palette, such as Italian clay, to soften their impact.
Playful Halloween starts with bold orange and rich green for a retro take. Inject energy into the palette with the pink color. Add warmth and refined luxury with the dark wine Pantone 504 C. Use white and black to ground the palette with modern contrast.
Play with bold lines, simple fonts, and retro references for prints and graphics that feel nostalgic and fresh. Use Sans Serif fonts with neatly formed, largely non-stylized lines for text. For print and pattern, offer staple motifs in boldly graphic styles, lending a modern touch to classic characters and imagery.
COZY COTTAGE
COZY COTTAGE Create a welcoming environment with the use of organic textures and handcrafted objects
ORGANIC ELEMENTS A sense of nomadic living is highlighted with organic elements like wood, branches, or pine cones.
CONTEMPORARY CABIN Cozy blankets and dried floral wreaths create a contemporary and cozy cottage feeling.
Textures
Incorporate knitted elements, woven baskets, and accent pillows to create a cozy atmosphere. Natural elements, like wood and dried flowers bring nature into the home.
Add a nostalgic element with plaid and foliage patterns. Or create a contemporary feel with modern leaf imagery
Earthenware and terracotta add a contemporary feel to the holiday. Dark faux wood finishes create a cozy feeling to pieces, white metallic elements add a modern touch.
COSY COTTAGE embrace the comfort of rural cottagecore and cabincore, nodding to Holiday getaways
IDYLLIC NOSTALGIA Channel a classic Holiday look with vintage icons and illustration styles for an heirloom feel.
AMERICANA KITSCH homes in on a retro look influenced by classic American characters and advert
Textures & Finishes
A handmade quality adds a special touch that consumers will treasure, decorating with these objects year after year
Think elves, snowmen, Santas, elks – but also garlands, berries, Christmas stars – what else occurs in your mind when thinking about Christmas in your childhood. Fonts can help a design come across as authentic. Look to vintage Holiday cards and advertisements for inspiration, with bold serif text lending retro flair.
NATURALLY CRAFTED
SNOW-KISSED
NATURALLY CRAFTED Crafted decor gets a handmade look with organic materials and icons, and prints straight from nature.
SNOW-KISSED Delicate accents of winter white and evergreens bring the soothing feel of fresh snow and brisk air to Holiday and winter decor.
SOFT MONOCHROME A tonal, greyscale palette creates a classic and comforting feel across Holiday decor, bringing subtly festive touches to every room.
Handmade shapes remain important for decorative accessories, bringing an authentic and primal feel to interiors. These statement pieces help establish a connection to the maker as they highlight the crafting techniques used, enhanced by amplified textuality. Thin metal designs with a less-is-more approach.
Prints and graphics feature intricate, stitched snowflake motifs and laser-cut geometric designs. References to the winter solstice inspire placements for greetings cards. Touches of gold add luxury to designs, and typography has a soft, handwritten style.
With a local presence and a global reach perspective, we offer our customers a full palette of solutions ranging from product design to logistics.