Strengthening Myself as a Professional CIL‐FM ‐ Marke,ng/Public Rela,ons Internship Summer 2009 Allie Toothman SPCM‐494H‐701
Strengthening Myself as a Professional CIL‐FM ‐ Marke,ng/Public Rela,ons Internship Allie Toothman Summer 2009
ABSTRACT The Marke,ng/Public Rela,ons internship with CIL‐FM was a valuable learning asset, which helped me to become more aware, prepared, and confident in a business seHng; allowing me to develop the tools and skills required in order to become a more knowledgeable, successful, and respected leader within a business work environment.
Internship Events
Allie Toothman Internship Portfolio Summer 2009
CIL‐FM “Street Team” Events
Friday‐April 17, 2009
Gatsby’s with Rock of Love’s Brittanya
(9:30 p.m. – 11:30 p.m.)
Saturday‐April 18, 2009
CIL at Saluki Pointe
(12:00 p.m. to 2:00 p.m.)
Wednesday‐April 22, 2009
PRSSA Earth Ball Event
(3:00 p.m. to 5:00 p.m.)
Friday‐April 24, 2009
Magic at First Bank in Carbondale
(2:00 p.m. to 4:00 p.m.)
Saturday‐April 25, 2009
CIL at Cardboard Boat Regatta
(11:00 a.m. to 2:00 p.m.)
Saturday‐May 2, 2009
Family Fitness Fair‐IL Centre Mall
(11:00 a.m. to 2:00 p.m.)
Tuesday‐May 5, 2009
Sergio’s for Cinco de Mayo
(5:00 p.m. to 7:00 p.m.)
May 18‐June 18, 2009
“Find the Pilgrim”
Holiday World Promotion
May 21‐25, 2009 Saturday‐May 23, 2009
Herrinfesta Italiana Herrinfesta Parade
June 1‐August 30, 2009
CIL‐FM Pool Party Patrol
Clock Hours
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 1 ‐ June 7, 2009 – June 13, 2009
Sunday, June 7, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) “Find the Pilgrim” (3 p.m. to 6 p.m.) Monday, June 8, 2009: Event Planning (9 a.m. to 11 a.m.) Tuesday, June 9, 2009: day off Wednesday, June 10, 2009: Event Set‐up (9 a.m. to 11 a.m.) Thursday, June 11, 2009: day off Friday, June 12, 2009: day off Saturday, June 13, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) Total Hours: 15 hrs. Signature of Approval: ______________________________________
4 hrs. 3 hrs. 2 hrs.
2 hrs.
4 hrs.
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 2 ‐ June 14, 2009 – June 20, 2009
Sunday, June 14, 2009: “Find the Pilgrim” (2 p.m. to 5 p.m.) Monday, June 15, 2009: Brainstorming (9 a.m. to 12 p.m.) Tuesday, June 16, 2009: day off Wednesday, June 17, 2009: Event Planning (9 a.m. to 12 p.m.) Thursday, June 18, 2009: day off Friday, June 19, 2009: Event Set‐up (9 a.m. to 11 a.m.) Saturday, June 20, 2009: Pool Party Patrol (3 p.m. to 7 p.m.) Total Hours: 15 hrs. Signature of Approval: ______________________________________
3 hrs. 3 hrs.
3 hrs.
2 hrs. 4 hrs.
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 3 ‐ June 21, 2009 – June 27, 2009
Sunday, June 21, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) Monday, June 22, 2009: Brainstorming (9 a.m. to 11 a.m.) Tuesday, June 23, 2009: day off Wednesday, June 24, 2009: Event Planning (9 a.m. to 12 p.m.) Thursday, June 25, 2009: day off Friday, June 26, 2009: Event Set‐up (9 a.m. to 11 a.m.) Saturday, June 27, 2009: Pool Party Patrol (2 p.m. to 6 p.m.) Total Hours: 15 hrs. Signature of Approval: ______________________________________
4 hrs. 2 hrs.
3 hrs.
2 hrs. 4 hrs.
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 4 ‐ June 28, 2009 – July 4, 2009
Sunday, June 28, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) Monday, June 29, 2009: Brainstorming (9 a.m. to 12 p.m.) Tuesday, June 30, 2009: Research (9 a.m. to 12 p.m.) Wednesday, July 1, 2009: Brainstorming (9 a.m. to 12 p.m.) Thursday, July 2, 2009: Research (9 a.m. to 11 a.m.) Friday, July 3, 2009: day off HOLIDAY WEEKEND Saturday, July 4, 2009: day off HOLIDAY WEEKEND Total Hours: 15 hrs. Signature of Approval: ______________________________________
4 hrs. 3 hrs. 3 hrs. 3 hrs. 2 hrs.
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 5 – July 5, 2009 – July 11, 2009
Sunday, July 5, 2009: day off HOLIDAY WEEKEND Monday, July 6, 2009: Event Planning (9 a.m. to 12 p.m.) Tuesday, July 7, 2009: Event Planning (9 a.m. to 12 p.m.) Wednesday, July 8, 2009: Event Planning (9 a.m. to 12 p.m.) Thursday, July 9, 2009: day off Friday, July 10, 2009: Event Set‐up (9 a.m. to 11 a.m.) Saturday, July 11, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) Total Hours: 15 hrs. Signature of Approval: ______________________________________
3 hrs. 3 hrs. 3 hrs.
2 hrs. 4 hrs.
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 6 – July 12, 2009 – July 18, 2009
Sunday, July 12, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) Monday, July 13, 2009: day off Tuesday, July 14, 2009: day off Wednesday, July 15, 2009: Event Set‐up (9 a.m. to 11 a.m.) Thursday, July 16, 2009: day off Friday, July 17, 2009: CIL‐FM Remote (4 p.m. to 6 p.m.) Saturday, July 18, 2009: CIL‐FM Remote (11 a.m. to 3 p.m.) CIL‐FM Remote (3 p.m. to 6 p.m.) Total Hours: 15 hrs. Signature of Approval: ______________________________________
4 hrs.
2 hrs.
2 hrs. 4 hrs. 3 hrs.
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 7 – July 19, 2009 – July 25, 2009
Sunday, July 19, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) Monday, July 20, 2009: Magic 95.1 Remote (10 a.m. to 12 p.m.) Tuesday, July 21, 2009: day off Wednesday, July 22, 2009: Event Set‐up (9 a.m. to 11 a.m.) Thursday, July 23, 2009: CIL‐FM Remote (3 p.m. to 5 p.m.) Friday, July 24, 2009: CIL‐ FM Remote (3 p.m. to 5 p.m.) Saturday, July 25, 2009: Pool Party Patrol (12 p.m. to 3 p.m.) Total Hours: 15 hrs. Signature of Approval: ______________________________________
4 hrs. 2 hrs.
2 hrs. 2 hrs. 2 hrs. 3 hrs.
Allie Toothman Internship Portfolio Summer 2009
Weekly Log Book
Week 8 – July 26, 2009 – August 1, 2009
Sunday, July 26, 2009: Pool Party Patrol (1 p.m. to 5 p.m.) 4 hrs. Monday, July 27, 2009: Research (9 a.m. to 12 p.m.) 3 hrs. Tuesday, July 28, 2009: day off Wednesday, July 29, 2009: Event Planning (9 a.m. to 11 a.m.) 2 hrs. Thursday, July 30, 2009: CIL‐FM Remote (2 p.m. to 6 p.m.) 4 hrs. Friday, July 31, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs. Saturday, August 1, 2009: Internship completed Total Hours: 15 hrs. Signature of Approval: ______________________________________
Allie Toothman Internship Por2olio Summer 2009
CIL‐FM Marke>ng/Public Rela>ons Internship Clock Hours
Week 1 ‐ June 7, 2009 – June 13, 2009: Sunday, June 7, 2009: Rend Lake Beach “Find the Pilgrim” Monday, June 8, 2009: Office‐Event Planning Tuesday, June 9, 2009: day off Wednesday, June 10, 2009: Office‐Event Set‐up Thursday, June 11, 2009: day off Friday, June 12, 2009: day off Saturday, June 13, 2009: McLeansboro Pool Week 2 ‐ June 14, 2009 – June 20, 2009: Sunday, June 14, 2009: “Find the Pilgrim” Monday, June 15, 2009: Office‐Brainstorming Tuesday, June 16, 2009: day off Wednesday, June 17, 2009: Office‐Event Planning Thursday, June 18, 2009: day off Friday, June 19, 2009: Office‐Event Set‐up Saturday, June 20, 2009: DuQuoin Pool Week 3 ‐ June 21, 2009 – June 27, 2009: Sunday, June 21, 2009: Pinckneyville Pool Monday, June 22, 2009: Office‐Brainstorming Tuesday, June 23, 2009: day off Wednesday, June 24, 2009: Office‐Event Planning Thursday, June 25, 2009: day off Friday, June 26, 2009: Office‐Event Set‐up Saturday, June 27, 2009: Herrin Pool
(11 a.m. to 3 p.m.) (3 p.m. to 6 p.m.) (9 a.m. to 11 a.m.)
4 hrs. 3 hrs. 2 hrs.
(9 a.m. to 11 a.m.)
2 hrs.
(11 a.m. to 3 p.m.) 4 hrs. Total Hours: 15 hrs.
(2 p.m. to 5 p.m.) (9 a.m. to 12 p.m.)
3 hrs. 3 hrs.
(9 a.m. to 12 p.m.)
3 hrs.
(9 a.m. to 11 a.m.) 2 hrs. (3 p.m. to 7 p.m.) 4 hrs. Total Hours: 15 hrs.
(12 p.m. to 4 p.m.) (9 a.m. to 11 a.m.)
4 hrs. 2 hrs.
(9 a.m. to 12 p.m.)
3 hrs.
(9 a.m. to 11 a.m.) 2 hrs. (2 p.m. to 6 p.m.) 4 hrs. Total Hours: 15 hrs.
Allie Toothman Internship Por2olio Summer 2009
Week 4 ‐ June 28, 2009 – July 4, 2009: Sunday, June 28, 2009: Cedar Lake Beach Monday, June 29, 2009: Office‐Brainstorming Tuesday, June 30, 2009: Office‐Research Wednesday, July 1, 2009: Office‐Brainstorming Thursday, July 2, 2009: Office‐Research Friday, July 3, 2009: HOLIDAY WEEKEND Saturday, July 4, 2009: HOLIDAY WEEKEND Week 5 – July 5, 2009 – July 11, 2009: Sunday, July 5, 2009: HOLIDAY WEEKEND Monday, July 6, 2009: Office‐Event Planning Tuesday, July 7, 2009: Office‐Event Planning Wednesday, July 8, 2009: Office‐Event Planning Thursday, July 9, 2009: day off Friday, July 10, 2009: Office‐Event Set‐up Saturday, July 11, 2009: Pool Party Patrol Week 6 ‐ July 12, 2009 – July 18, 2009: Sunday, July 12, 2009: Pool Party Patrol Monday, July 13, 2009: day off Tuesday, July 14, 2009: day off Wednesday, July 15, 2009: Office‐Event Set‐up Thursday, July 16, 2009: day off Friday, July 17, 2009: Black Diamond (Remote) Saturday, July 18, 2009: Rozier’s Grocery (Remote) Black Diamond (Remote)
(11 a.m. to 3 p.m.) 4 hrs. (9 a.m. to 12 p.m.) 3 hrs. (9 a.m. to 12 p.m.) 3 hrs. (9 a.m. to 12 p.m.) 3 hrs. (9 a.m. to 11 a.m.) 2 hrs. day off day off Total Hours: 15 hrs.
day off (9 a.m. to 12 p.m.) (9 a.m. to 12 p.m.) (9 a.m. to 12 p.m.)
3 hrs. 3 hrs. 3 hrs.
(9 a.m. to 11 a.m.) 2 hrs. (12 p.m. to 4 p.m.) 4 hrs. Total Hours: 15 hrs.
(12 p.m. to 4 p.m.)
4 hrs.
(9 a.m. to 11 a.m.)
2 hrs.
(4 p.m. to 6 p.m.) 2 hrs. (11 a.m. to 3 p.m.) 4 hrs. (3 p.m. to 6 p.m.) 3 hrs. Total Hours: 15 hrs.
Allie Toothman Internship Por2olio Summer 2009
Week 7 – July 19, 2009 – July 25, 2009: Sunday, July 19, 2009: Chester Pool Monday, July 20, 2009: Helia Healthcare (Remote) Tuesday, July 21, 2009: day off Wednesday, July 22, 2009: Office‐Event Set‐up Thursday, July 23, 2009: Auffenberg (Remote) Friday, July 24, 2009: Car Universe (Remote) Saturday, July 25, 2009: Marion Pool Week 8 – July 26, 2009 – August 1, 2009: Sunday, July 26, 2009: Anna Pool Monday, July 27, 2009: Office‐Research Tuesday, July 28, 2009: day off Wednesday, July 29, 2009: Office‐Event Planning Thursday, July 30, 2009: Auffenburg (Remote) Friday, July 31, 2009: Office‐Event Set‐up Saturday, August 1, 2009:
Total hours aEer 8 weeks:
120 hours
(11 a.m. to 3 p.m.) 4 hrs. (10 a.m. to 12 p.m.) 2 hrs. (9 a.m. to 11 a.m.) 2 hrs. (3 p.m. to 5 p.m.) 2 hrs. (3 p.m. to 5 p.m.) 2 hrs. (12 p.m. to 3 p.m.) 3 hrs. Total Hours: 15 hrs.
(1 p.m. to 5 p.m.) (9 a.m. to 12 p.m.)
4 hrs. 3 hrs.
(9 a.m. to 11 a.m.) 2 hrs. (2 p.m. to 6 p.m.) 4 hrs. (9 a.m. to 11 a.m.) 2 hrs. Internship completed Total Hours: 15 hrs.
Strengthening Myself as a Professional Internship Term Paper
Allie Toothman Internship Portfolio Summer 2009
“Am I ready for the real world? Do I really know what to expect?” These are a few questions college students ask themselves upon college graduation. Departing from college and arriving into the “real” world is often terrifying for most college graduates. However, to be educated and confident are key attributes that can lead to success. One way to achieve these attributes before graduation is by acquiring practical experience from an internship. I chose to gain practical experience by interning with CIL‐FM, River Radio, as a Marketing/Public Relation’s intern. This position was a valuable learning asset that helped me to become more aware, prepared, and confident in a business setting; allowing me to obtain the tools and skills required to develop as a more knowledgeable, successful, and respected leader within a business work environment.
History of CIL‐FM The first radio station in Southern Illinois was Williamson Jackson Perry Franklin’s news radio, WJPF, which airs on am 1020 and am 1340. Since 1941, it has been the longest continuous running St. Louis Cardinals affiliate in the country. In addition to WJPF, WCIL‐AM signed on the air as a daytime only station in 1946. Later in 1964, the owner of WCIL‐AM, Paul McRoy, applied for a FM license. The license was approved and WCIL‐FM signed on in 1968. This allowed broadcasting after local sunset when WCIL‐AM was required to sign off. A few years later, the FCC required AM/FM simulcasts to split programming, allowing the stations to separate on August 16, 1976. CIL‐FM “Rockin’ Radio” was born and began broadcasting 24 hours a day. The Beatles hit song, “Here Comes the Sun,” was the first song played on CIL‐FM the morning of August 16, 1976. The original
Allie Toothman Internship Portfolio Summer 2009
owner sold the stations to Dennis Lyle, who is now the President of the Illinois Broadcasters Association. In 1997, Lyle sold the stations to the Zimmer Radio Group. Then in about 1999, the Zimmer Radio Group bought the station, WUEZ 103.5, naming it Magic 103.5. In 2000, Pat Benton joined Magic 103.5. The format of the station was tweaked a bit and the Salukis needed a home so it was decided that Magic 103.5 would be the place. However, the signal for that frequency was not as strong as they would have liked so Zimmer Radio Group decided to switch frequency with Big Dog 95.1 WXLT. Allowing, Magic 95.1 to be the home for all Saluki Football and Basketball broadcasts with 29‐year veteran Mike Reis. Later in 2002, Magic 95.1 added a better sound, as well as more family fun. When Pat Benton first came to Magic, the station had an average rating of 2.4 and an income of about $3,000 per month. Since 2001, Magic 95.1 has consistently been strong in the market with a third place rating. Magic is always number one with women in its target age group, 25 to 54. In addition to the stations, New Country Z100, and JACK‐FM 103.5 became part of the Zimmer Radio Group. However, in 2004, the Zimmer Radio Group sold the stations to current owner, River Radio. This turning the five stations: 101.5 CIL‐FM, Magic 95.1, WJPF, JACK‐FM 103.5, and New Country Z100 into the Southern Illinois family team station, River Radio. CIL‐FM is highly active within the local community. They are involved in several events and activities throughout the year such as: local contests (Concerts, Crack the Code, Holiday World, etc.), local annual area events (Cinco De Mayo, Herrinfesta, DuQuoin State Fair, Murphysboro Apple Festival, etc.), helping promote local summer activities (SI Miners, Area pool parties, etc.), and helping to promote Southern Illinois University and local high school sports by being involved in “Back to School” activities and tailgates. Also in 2006, CIL‐FM began
Allie Toothman Internship Portfolio Summer 2009
to help promote and raise money for the Coach Kill Cancer Fund. CIL‐FM is the oldest Contemporary Hit Radio station in the country. They also, have been rated number one in several TOMA reports.
Marketing/Public Relation’s Intern
The CIL‐FM internship consists of many responsibilities. The “street team” is a group of
interns that travel and promote CIL‐FM in the Southern Illinois area. With River Radio running five stations from all different layouts that span several different demographics in the Carbondale area, our part as interns is very important because we assist in portraying the company’s image.
As an intern, we are needed for the interaction with River Radio listeners. As a “street
team” intern, we worked at various events throughout the Southern Illinois area. The events consisted of: Herrinfesta Italiana, a diamond giveaway, concerts, Holiday World tickets giveaway, various remotes and promotions with local businesses, the Pool Party Patrol, and much more. At these events, we assisted with many tasks such as getting involved and playing games with the listeners. We also had a stations logo on various items, which we gave away as promotional material. By the interns covering so much ground of the Southern Illinois areas, River Radio stations are able to stay on their listeners’ minds, as well as, potentially add new listeners because of a good experience they had with the “street team”. The company likes to say, “Out of sight, out of mind,” allowing the interns to be very important to the company because we assist in keeping River Radio “in sight”.
In addition to my role as an intern, I took on another responsibility that I was chosen for
in the CIL‐FM Marketing/Public Relations internship. Another intern and I were chosen to help
Allie Toothman Internship Portfolio Summer 2009
assist in the office with meetings that consisted of brainstorming new ideas involving the Pool Party Patrol. I was able to help create new fun games, trivia questions, and schedules for each Pool Party event. The planning of each Pool Party event required a schedule to be developed, showing the trivia question asked for each prize, and what time each game would be played. Also, the schedule included how many different prizes would be given away, as well as the prizes given away during each game. The opportunity to help work in the office acquired me to develop more hands‐on experience that increased my knowledge and professionalism in planning multiple events.
Gaining Practical Experience A classroom can only provide certain types of information to students. The memorizing of vocabulary terms only supplies as much information as the definitions inform. Classrooms are vague when allowing students the opportunity for “real‐life” experiences within a working environment involving their field of study. The Marketing/Public Relations internship with CIL‐FM helped me to develop a better understanding and become more aware, prepared and confident in my studies with marketing and public relations. Allowing myself to acquire more knowledge than a classroom setting could ever provide; which is the practical experience. As mentioned above, the internship allowed for assistance with CIL‐FM working various events in the Southern Illinois area. Through the beginning of the internship, I worked on the “street team” just like all the other interns. However, after participating in a few events, I realized the importance of formulating a plan. Therefore, I began to create new ideas before each event, and shared them with CIL‐FM. Through my independent research upon each event,
Allie Toothman Internship Portfolio Summer 2009
I was able to show my passion and dedication for my area of study. I began to develop a natural leadership skill, which led to the honor of being asked to help brainstorm, with another intern, for new ideas involving the Pool Party Patrol. There were many tasks required in the development of each Pool Party event. I learned the first, and one of the most important tasks in the planning of each Pool Party Patrol event, was the research. Research was required for each destination. Whether it was pertaining to the size of the area, or to the weather report, the research involving the destinations area was important. Primarily, each beach and pool are different in sizes, and depending on the size of the town, as well as the weather, determines an estimation of how many people will be attending. This is important so the “street team” will not be too short in giving away free prizes. Also it is important to be able to estimate the size of the crowd so there is an understanding of going about getting the crowds attention effectively. In a large setting with a large number of people and only a few interns, gaining the attention of all the people there, was not always easy. For example, when attempting to acquire the attention of the people at Cedar Lake, I was not able to project my voice loud enough for everyone to hear the announcement of the chance to win Holiday World tickets. Since the Holiday World tickets are one of the main reasons people follow us to each location, we wanted everyone to have a fair chance at winning the tickets. Therefore, I instead used my whistle I had brought to each event, just in case there were more people then expected. The planning ahead allowed for a new trend in blowing a whistle so that everyone could hear the announcement of their chance to win a set of Holiday World tickets.
Allie Toothman Internship Portfolio Summer 2009
Research also played a role in the development of trivia questions and new games. The trivia questions were created through researching facts about Holiday World and CIL‐FM music updates. The questions concerning Holiday World were created to win the Holiday World tickets. Since this year Holiday World has been promoting their newest ride, “The Pilgrim’s Plunge,” questions pertaining to facts about the ride and the history of pilgrim’s were also created. Just in case there were regular followers to each location, various forms of questions were created to help make the winning of the tickets fair. While the winning of the Holiday World tickets primarily pertained to questions involving the amusement park, the free station giveaways required for contestants to actually be dedicated listeners of CIL‐FM. The questions were about the, “Hot 5 at 9,” “Top 40,” “Hit It or Quit It,” and other facts that required contestants to listen to 101.5 more often in order to win the station prizes. This leads to increasing the stations ratings, while also developing a good image of CIL‐FM inside the listener’s minds. Making the purpose of the “street team” a success! Not only did the planning of the Pool Party Patrols help develop my research skills, but it also helped me develop as a strong leader as well. Arriving on site with a well‐formulated plan, allowed myself to develop a natural leadership experience for each event. The schedules gave the Pool Party events a sense of direction and control. Allowing it to flow easily and make the time go by quicker because it was more fun knowing what to do than standing around appearing dumbfounded. These experiences of naturally stepping up to be a leader established my sense of confidence in a professional environment. Preparing me for the future of understanding how to take upon the initiative to research and execute a well‐planned event.
Allie Toothman Internship Portfolio Summer 2009
In order to maintain the image CIL‐FM portrays, and schedule the Pool Party Patrols
accordingly, the games and trivia questions created had to be fun, energetic, and allow for all ages to participate with a fair chance of winning. Also, the games allow for the interns to be interactive within the fun too. This gave the participants more reason to remember the “street team” involved with CIL‐FM. The games another intern and I created were, “Find the Logo”‐coin toss, “Dive for a Prize,” “Catch the Prize,” along with dance offs, tongue twisters, multiple trivia questions, contests, and much more. The games were fun for people of all ages, and as an intern I even had a blast playing them. However, the best part in my opinion was seeing how happy the contestants were when they won a prize. The prizes appear to have more value to contestants participating when knowing they won the prize and was not just given to them as if it did not have any worth. Furthermore, when contestants look back on their prize they recollect good thoughts pertaining to the event, and therefore CIL‐FM.
In the planning of each event, a note was also made to take pictures for the CIL‐FM
website. Including taking pictures of each person who won a prize, with their prize. When taking these pictures, the interns always asked contestants if they wanted to take a picture for the website, which would lead to them asking for the websites address so they could later see their picture. The idea of having their picture on the CIL‐FM website was really cool to the participants, especially little kids, and by the end of the day contestants of various games would want to be in a group picture for the CIL‐FM website. This gave the listeners a sense of fulfillment in knowing they enjoyed their time; developing myself to acquire more confidence in my ability to plan and promote an event successfully.
Allie Toothman Internship Portfolio Summer 2009
The planning of the Pool Party Patrols increased my thinking to become more creative,
and spontaneous. Sometimes if events were not working as planned, I would have to think of something else quickly, and without hesitation. It evolved my perceptive of thinking to a much greater level pertaining to quickness, efficiency and consistency.
Final Analysis of the Internship
As mentioned earlier, a classroom can only provide certain types of information about a
subject. The memorizing of definitions limits a student’s knowledge providing specific terms. Applying those terms into practical experience through a classroom is vague, and regardless they still cannot teach a student what it really feels like to plan a successful event, or to understand how research is just as important as the promotion itself. Sitting inside a classroom will never allow students to pertain these things. However, the internship with CIL‐FM can allow students to develop these experiences, and so much more. The Marketing/Public Relations internship with CIL‐FM accommodated many positive benefits in providing practical experiences that developed myself with more sense of awareness, understanding, and confidence pertaining to my field of study.
The internship allowed me to become aware of how important research is, and how
that research is applied to develop a more successful planning of an event because the promotions are what help sell the image the company is trying to portray. If a promotion for a business is a success, it can help assist the company in creating a strong brand image. Getting the company name and logo out there where people become more aware of the business and create a good image for the business inside their minds is critical, because I have learned through this internship that a company’s image is whatever the customer says it is. Becoming
Allie Toothman Internship Portfolio Summer 2009
more aware of these aspects helped me understand the thinking behind the planning of each event as well. Now I am able to understand why other businesses chose to do what they do in planning their promotions. The understanding of the thought process and why certain things are necessary in the planning of an event assists me in being able to recognize what other businesses are thinking to establish their promotional events in the order in which they were pertained. Allowing me a sense of what is already being done. Pushing me to be more innovative when creating new ideas for future promotions. Therefore, I can think of new and more creative ways of promoting an event in the future, instead of doing something another company has already thought of, leaving people bored and annoyed. Through all these positive aspects, this internship also allowed me to obtain a sense of confidence I did not have before. To receive recognition concerning my passion and dedication to be more innovative and creative through the development of ideas increased a sense of confidence in myself that no classroom could have ever obtained.
“Stepping out into the real world” is bad enough. However, it is worse for a student to
attend college studying towards a profession for four years or more, but still not have the confidence to navigate out and obtain a good job. These insecurities are unacceptable when trying to obtain a job effectively. This internship allows for those insecurities of inexperience to be avoided. It gains confidence in oneself to understand the expectations of the “real world”. Giving interns a sense of awareness as to what to expect, and not only do they get to observe everything going on, but also receive hands‐on experience as well.
All in all, I would defiantly recommend this internship to fellow colleagues. It is great for
Speech Communication majors who are specializing in Public Relations. Though it may appear
Allie Toothman Internship Portfolio Summer 2009
to take place at a radio station, the internship actually takes place at various promotions and events. Which allows a great opportunity for Speech Communication majors to receive practical experience. It prepared me in learning to deal with the public within multiple settings and demographics. The meeting of many different kinds of people led to the realization of why research is very important. Also increasing my knowledge of ways to communicate more effectively.
In working with River Radio I was also able to listen in on the workings of multiple
broadcasts. During the live remotes I helped assist with, I was able to begin recognizing what radio announcers are looking for to promote events. This was very helpful to me pertaining to my major because as a PR consultant I will have to write many press releases in my career. Formulating this new perspective towards broadcasting an event, I now have a better understanding of what to write in a press release, as well as how my copy should be better written in order for my press release to be chosen out of thousands.
The Marketing/Public Relations internship with CIL‐FM is a great learning experience
that I would highly recommend to students. The internship was fun, busy, and exceptionally great in gaining practical experience. The knowledge and experience I obtained from this internship is priceless in regards to what a classroom teacher could have told me, or have me read in a book. CIL‐FM was very valuable in gaining practical experience that increased my education and confidence within my field of studies, and overall, this position shaped me to become a more knowledgeable, successful and respected leader in my future work environment.
Marke&ng/Public Rela&ons Internship Examples of Work
Allie Toothman Internship Portfolio Summer 2009
CIL‐FM STREET TEAM GAMES AND TRIVIA Instruction Manual Tongue Twister 1. Gather contestants in designated area 2. Say tongue twister aloud 3. Have each contestant (one person at a time) repeat the tongue twister three times • “I would be perfectly pleased to plummet on pilgrim’s plunge” • “Peter pilgrim picked Pilgrim’s Plunge promptly” • “Pilgrim’s Plunge plummet’s past perfectly pleased pilgrims”
Gobble like turkeys
1. Have contestants gobble like turkeys 2. Determine who performed the best
“Dive for a Prize”
1. Line up contestants on side of pool 2. Announce 1 diving stick per person (numbered 1‐24) 3. After all sticks are found, draw a number, the corresponding number is the winner
“Find the Logo” – Coin Toss
1. Secretly toss Holiday World and Pilgrim’s Plunge logo coins into the water 2. Later, announce there are hidden Holiday World and Pilgrim’s Plunge logos hidden in the water 3. The first one to be found is the first winner, and the second one found receives second prize
“Do You Have What It Takes to do…. The Chicken Dance”
1. Teach the contestants the chicken dance 2. Begin the dance, and whoever does the dance the best, wins a prize
“Name that song”
1. Listen for the song coming out of the CIL‐FM van speakers 2. Ask the contestants to name the song
Allie Toothman Internship Portfolio Summer 2009
“Name the Artist” 1. Listen for the song coming out of the CIL‐FM van speakers 2. Ask the contestants to name the artist
“Finish the Lyrics”
1. Choose lyrics from the hot 5 at 9 2. Read off 4‐5 words from a song 3. Have the contestant finish the lyrics
“Catch the prize”
1. Participants jump off the diving board in attempt to catch a beach ball or frisbee that the street teamers throw to them 2. If caught, they have won the prize
Contests
1. “Belly flop” Contest a. Gather those who want to play b. Contestants go one at a time c. Street Teamers decide on winner d. Often give a “2nd” place winner 2. “Handstand” Contest a. Gather those who want to participate b. Everyone go at once and last one standing wins c. ALTERNATIVE, (if have a lot of time) have each contestant go one at a time and take time with a stop watch 3. “Diving” Contest a. Gather contestants b. Each person go one at a time c. Street Teamers decide on winner (can give prizes on categories, cleanest dive, or farthest dive, etc.) 4. “Swimming” Contest a. Gather contestants (probably choose age categories) b. Everyone go at once c. First to desired destination
Allie Toothman Internship Portfolio Summer 2009
Asking Trivia Questions
a. Gather all who want to play b. Explain after the trivia is asked, DO NOT scream the answer aloud (because will not be able to figure out who answered first) Instead the first to raise their hand and picked to answer correctly will be the winner
Trivia Questions
Thanksgiving History 1. What was the name of the famous rock credited to where the pilgrims landed? a. Plymouth Rock 2. In Canada they celebrate Thanksgiving in what month? a. October 3. Name of the ship the pilgrims came over on? a. Mayflower 4. How many pilgrims were on the Mayflower? a. 102 5. How long was the voyage from England to the New World? a. 66 days b. 106 days c. 146 days 6. What year was the first Thanksgiving held? a. 1621 7. Which Native American tribe celebrated the first Thanksgiving with the Pilgrims? a. The Wampanoag Indians About Holiday World 1. Holiday World was opened on Aug 3, 1946 under a different name called_______________? a. Santa Clause Land 2. Holiday World was the ________ amusement theme park in the U.S. a. 1st b. 2nd c. 4th
Allie Toothman Internship Portfolio Summer 2009
3. In order to appeal to a wider age group and to expand the park to include other holidays such as Halloween and 4th of July, the amusement theme park changed its name from Santa Clause Land to Holiday World in what year? a. 1984 4. The theme park celebrates four holidays with live entertainment, games, attractions, and rides. Those four holidays are what? a. Christmas b. Halloween c. Thanksgiving d. 4th of July 5. What town is Holiday World located in? a. Santa Clause, Indiana 6. Name four different water rides at Holiday World. a. Bakuli b. Zinga c. Zoombabwe d. Jungle Racer e. Watubee f. Otorongo g. Bamboo shoot h. AmaZOOM i. Pilgrim’s Plunge j. Raging Rapids k. Frightful Falls 7. Name the monkey themed water park attraction at Holiday World. a. Kima Bay 8. Name 2 roller coasters at Holiday World. a. The Voyage b. The Raven c. The Legend d. The Howler 9. What are the two free items Holiday World offers inside the park? a. Sunscreen b. Pepsi products/soft drinks 10. Holiday World’s rollercoaster, The Voyage is located in what themed part of the theme park? a. Thanksgiving
Allie Toothman Internship Portfolio Summer 2009
11. What kind of lumber was used to build the wooden roller coaster, “The Legend” at Holiday World? a. Southern Yellow Pine 12. What ride is the largest priced ride project in Holiday World’s 55 year history? a. The Legend (at 3 million) 13. How many stories high is the Bakuli water slide in Splashin Safari? a. 7 stories high 14. How large is the Bahari wave pool? a. 30,000 square feet 15. Name the only water ride at Holiday World in complete darkness. a. ZOOMbabwe water ride 16. The water ride named “Bakuli” is the Swahili word for _______? a. Bowl (ride looks like a big bowl) 17. Holiday World’s Newest Water Ride is the Pilgrim’s Plunge. The Pilgrim’s Plunge is the world’s ________? a. Tallest Water Slide 18. The Pilgrim’s Plunge tower reaches how many feet? a. 165 ft. 19. At a 45‐degree angle, the Pilgrim’s Plunge drops the riders ______? a. 131 ft. 20. Boats reach a top speed of 50 mph, and will create a cascade of water _______ wide, and ______ tall. a. 90 ft. wide, and 45 ft. tall 21. What is the top speed of Holiday World’s new ride the Pilgrim’s Plunge? a. 50 mph 22. What angle degree does the Pilgrim’s Plunge drop its riders? a. 45 degree angle 23. What is the height of the Pilgrim’s Plunge splash? a. 45 ft. 24. What is the length of the Pilgrim’s Plunge track? a. 1, 480 ft.
Allie Toothman Internship Portfolio Summer 2009
River Radio Questions
1. What town is CIL‐FM located? a. Carterville 2. Name your favorite DJ at CIL‐FM. a. Ivy b. El‐Rod c. Lia and Jonny d. Britt e. Kelly 3. Name the “Hot 5 at 9” a. Answers will vary from week to week.
Pool Party Patrol Schedule
Allie Toothman Internship Portfolio Summer 2009
Cedar Lake Beach – Sunday, June 28, 2009 (11:00 a.m. to 3:00 p.m.)
11:00 a.m.
Set up
Review schedule and events Confirm everyone understands Begin getting the pool’s attention
11:30 a.m.
“Holiday World Trivia”
11:45 a.m.
Winner – HOLIDAY WORLD TICKETS
“Finish the Lyrics”
1st place – CD 2nd place – Beach Ball
12:15 p.m.
12:30 p.m.
Hot 5 at 9 Trivia for a CD
Winner gets a CD
“Hit It or Quit It”
Winner gets a CD
12:45 p.m.
Tongue Twister
Funniest – Frisbee Best – Beach Ball
1:15 p.m.
“Holiday World Trivia”
Winner‐ HOLIDAY WORLD TICKETS
1:30 p.m.
“Name that Song”
1st place – CD 2nd place – Beach Ball
1:45 p.m.
“Finish the Lyrics”
2:00 p.m.
“Sing It!”
1st place – CD 2nd place – Beach Ball
Winner gets a CD
2:30 p.m.
Chicken Dance Contest
“Holiday World Trivia”
2:45 p.m.
1st place – CD 2nd place – Frisbee Winner‐ HOLIDAY WORLD TICKETS Finish giving away rest of prizes
Pool Party Patrol Prizes & Questions
Allie Toothman Internship Portfolio Summer 2009
Cedar Lake Beach – Sunday, June 28, 2009 (11:00 a.m. to 3:00 p.m.)
Prizes:
3 sets of Holiday World Tickets 7 CDs 12 Beach Balls 15 Frisbees 5 stickers 35 tattoos
Note: First, make sure all prizes are given away by winning one of the games. However, after all the games are completed, the remaining prizes can be given to the contestants who did not win a game, so all contestants can feel included. That way all prizes can be given away.
Trivia for Holiday World Tickets
Q3. The theme park celebrates four holidays with live entertainment, games, attractions, and rides. Those four holidays are what? A. Christmas, Halloween, Thanksgiving, and 4th of July
Q2. In order to appeal to a wider age group and to expand the park to include other holidays such as Halloween and 4th of July, the amusement theme park changed its name from Santa Clause Land to Holiday World in what year? A. 1984 Q3. Holiday World’s newest wooden rollercoaster is “The Voyage”. Remembering the pilgrim’s history, how long was the voyage from England to the New World? A. 66 days B. 106 days C. 146 days Note: Only give additional options if takes longer than 10 minutes to guess the correct answer.
“Hit It or Quit It” Trivia
Allie Toothman Internship Portfolio Summer 2009
1. What was Akon’s newest single that was voted off CIL‐FM’s “Hit It or Quit It”? a. Beautiful b. Be With You c. Right Now Na Na Na d. What You Got
“Hot 5 at 9”
Varies from week to week. Look it up an hour before leaving for each event.
Tongue Twister
“I would be perfectly pleased to plummet on pilgrim’s plunge.”
“Sing It!” The Climb by: Miley Cyrus
“Finish the Lyrics” Street Teamer: “I wanna hold em' like…. “ Contestants: ….they do in Texas Plays ‐ Fold em' let em' hit me raise it baby stay with me (I love it) ‐ Luck and intuition play the cards with Spades to start ‐ And after he's been hooked I'll play the one that's on his heart. Street Teamer: “Remember those walls I built…” Contestants: ….Well baby they're tumbling down And they didn't even put up a fight They didn't even make a sound I found a way to let you in But I never really had a
doubt Standing in the light of your halo I got my angel now.
Note: See who knows the most words correctly
REMEMBER: Take pictures of all the winners Make sure all the prizes are given away MAKE IT FUN!
Pool Party Patrol Schedule
Allie Toothman Internship Portfolio Summer 2009
Chester Pool – Sunday, July 19, 2009 (12:00 p.m. to 4:00 p.m.)
12:00 p.m.
Set up
Review schedule and events Confirm everyone understands Hide Logo’s for “Find the Logo” – coin toss Begin getting the pool’s attention
12:30 p.m.
“Dive for a Prize”
1st place – CD 2nd place – Beach Ball
12:45 p.m.
“Find the Logo”
1st place – CD 2nd place ‐ Frisbee
1:15 p.m.
1:30 p.m.
1:45 p.m.
“Dive for a Prize”
Hot 5 at 9 Trivia for a CD
Winner gets a CD
“Catch the Prize”
4 Frisbees & 4 Beach Balls Hide the Logo’s again for “Find the Logo”
1st place – CD 2nd place – Frisbee
2:15 p.m.
Tongue Twister
Funniest – Frisbee Best – Beach Ball
2:30 p.m.
“Find the Logo”
1st place – CD 2nd place – Beach Ball
3:00 p.m.
Belly Flop Contest
3:30 p.m.
“Dive for a Prize/Trivia”
4:00 p.m.
1st place – CD 2nd place – Frisbee Winner‐ HOLIDAY WORLD TICKETS
Finish giving away rest of prizes Pack up and head back to the station
Pool Party Patrol Prizes & Questions
Allie Toothman Internship Portfolio Summer 2009
Chester Pool – Sunday, July 19, 2009 (12:00 p.m. to 4:00 p.m.)
Prizes:
1 set of Holiday World Tickets 6 CDs 9 Beach Balls 12 Frisbees 6 stickers 35 tattoos
Note: First, make sure all prizes are given away by winning one of the games. However, after all the games are completed, the remaining prizes can be given to the contestants who did not win a game, so all contestants can feel included. That way all prizes can be given away.
Trivia for Holiday World Tickets
Q. The theme park celebrates four holidays with live entertainment, games, attractions, and rides. Those four holidays are what? A. Christmas, Halloween, Thanksgiving, and 4th of July
“Hot 5 at 9”
Varies from week to week. Look it up an hour before leaving for each event.
Tongue Twister
“I would be perfectly pleased to plummet on pilgrim’s plunge.”
REMEMBER: Take pictures of all the winners Make sure all the prizes are given away MAKE IT FUN!
On the Job
Allie Toothman Internship Portfolio Summer 2009
Allie Toothman Internship Portfolio Summer 2009
Allie Toothman Internship Portfolio Summer 2009
Allie Toothman Internship Portfolio Summer 2009