The Legacy Campaign by Allie Marie

We are an innova;ve and dynamic PR ﬁrm that seeks to advance the needs of its clients in the community through strategic planning, eﬀec;ve implementa;on, and by building and maintaining strong rela;onships with publics. We aim for excellence in our prac;ce, and abide by the highest standards of professionalism and ethics.

Mission Statement

Southern Illinois University Foundation

Campaign Plan Book

DynamInc PR Account III

Phyllis Allen Jayson Dowell Fiona Hamilton Allie Toothman

SPCM 481

Dr. Bardhan

May 6, 2010

May 6, 2010 Mr. Greg ScoS Southern Illinois University Founda;on 1235 Douglas Drive Coyler Hall, Mailcode 6805 Carbondale, Ill. 62901

Cover LeSer

Dear Mr. ScoS, Account III of DynamInc PR would like to pitch a new campaign to you and the SIU Founda;on staff. The main goal for the campaign plan is to increase awareness of The Founda;on and what it offers for SIUC students. The plan is constructed as follows: Part I: Execu;ve Summary Part II: Client Profile Part III: Situa;on Analysis Part IV: Forma;ve Research Part V: Adapta;on Stage Part VI: Strategy Part VII: Timeline Part VII I: Budget Part IX: Evalua;on Part X: Conclusion Part XI: Appendices Also included are copies of the survey that was distributed among the new extended target audience, along with the survey results, an extensive media kit, post‐event survey, and a t‐shirt design for the campaign. Account III is confident that this campaign will increase awareness for The Founda;on on SIUC campus, making SIU Founda;on a common‐name by forming a strong rela;onship between The Founda;on and its publics. Account III Head, Allie Toothman, will be in contact within one week to schedule a mee;ng to discuss the campaign proposal in greater detail. If you have any ques;ons feel free to contact via phone at 618‐521‐7810. Thank you for this opportunity to work with you. Sincerely, Allie Toothman Account Members: Phyllis Allen Account III Head Jayson Dowell Fiona Hamilton DynamInc PR

Table of Contents Execu;ve Summary……………………………………………………………………………………………………………………4 Client Proﬁle…………………………………………………………………………………………………………………………..….5 Situa;on Analysis……………………………………………………………………………………………………………………….6 Forma;ve Research……………………………………………………………………………………………………………………8 Adapta;on……………………………………………………………………………………………………………………………….10 Strategy……………………………………………………………………………………………………………………………………12 Timeline………………………………………………………………………………………………………………………………..…14 Budget……………………………………………………………………………………………………………………………………..15 Evalua;on……………………………………………………………………………………………………………………………..…21 Conclusion……………………………………………………………………………………………………………………………….23 Appendices

Pre‐Campaign Survey….…………………………………….………………………………………………………….A Survey.………………………………………………………………………………………………………………..…..…..B Survey Result.……….……………………………………………………………………………………………………...C Graphs……………………………………………………….…………………………………………………………….……D

The Legacy‐Genera;on Series of Events….…………………………………………………………………….E

Media Kit…………………………………………………..………………………………………………………………….F

Execu;ve Summary DynamInc PR has prepared a campaign for Southern Illinois University Founda;on that will increase awareness of their organiza;on and improve their on‐campus name recogni;on. Currently SIU Founda;on’s main drawback is its lack of awareness, both on‐campus and off‐ campus. As a result of this lack of awareness, SIU Founda;on’s name recogni;on is miniscule and oden confused with the Alumni Associa;on. In order to help SIU Founda;on boost their image iden;fica;on DynamInc PR has analyzed Southern Illinois University Founda;on’s organiza;onal structure and researched the company and its publics’ opinions. Using the results from the research, DynamInc PR developed objec;ves and strategies to accomplish the set goal of increasing public awareness of SIU Founda;on by 20 percent. The objec;ves DynamInc PR has created include increasing profits and awareness through events, crea;ng accounts on social networking sites, designing a ready‐to‐distribute media kit, redesign the current website, develop mass e‐mail announcements about updates SIU Founda;on and their upcoming events to be distributed via the SIUC student LISTSERVE. Strategies developed consist of signing celebrity spokes persons, providing booths at on campus events, distribute informa;on packets to students, host events, hold press conferences for major announcements, and encourage faculty and staff to promote SIU Founda;on in their classes. With this campaign proposal, DynamInc PR is confident SIU Founda;on can and will increase their on‐campus iden;ty and awareness.

Client Proﬁle Organiza-on: Southern Illinois University Founda-on Loca;on: Carbondale, Illinois Organiza;onal Structure:      

Chancellor of SIU Founda;on ‐ Samuel Goldman Vice Chancellor for Ins;tu;onal Advancement/CEO of SIU Founda;on ‐ Ricky N. McCurry, Esquire Associate Vice Chancellor for Ins;tu;onal Advancement/ Execu;ve Director of Development ‐ Jeﬀ Lorber Assistant Vice Chancellor for Ins;tu;onal Advancement/ Managing Director ‐ Brian Vagner President of SIU Founda;on Board of Directors ‐ F. Lynn McPheeters Directors of Planned Giving for the SIU Founda;on ‐ Nanditha Balasubramanian Amber Kinkelaar

SIU Founda;on Overview:

The SIU Founda;on has been an ins;tu;on at Southern Illinois University Carbondale for 68 years. Since its incep;on in 1942, its primary func;on has been to manage and allocate gids by outside supporters that donated to various colleges within the university. The Founda;on also ensures that all other funds donated to the university are contribu;ng to the advancement of the university’s purpose and objec;ves. SIU Founda;on’s most recent campaign (“Opportunity Through Excellence”) took ;me out to recognize and list both corporate and individual contributors to the university from July 2002 to June 2008. This campaign reinforced a posi;ve rela;onship between the Founda;on and its donors from that six‐year span. The mission of the SIU Founda;on is to maximize private support for Southern Illinois University Carbondale to assist the University in achieving its long‐range goal of becoming a top 75 public‐research ins;tu;on.

Situa;on Analysis The Southern Illinois University Founda;on, while represen;ng a fantas;c cause and great poten;al, has not been as successful and proﬁtable as its founders had hoped it would ader being a part of the University for 68 years. The Founda;on is s;ll not commonly known on SIUC campus. As a result, the campaign will be both proac;ve and reac;ve in spreading

awareness of The Founda;on to students, faculty, staff, recent alum, and community members. Proac;ve, in the sense that results from a research plan will show where the image of our client is faltering. This allows DynamInc PR to create a campaign that addresses the weaknesses found from the pre‐campaign survey (Appendix A). Addi;onally, the campaign will be reac;ve because pre‐campaign survey results (Appendix B and C) will allow DynamInc PR to create a statement addressing The Founda;on’s present situa;on. The campaign then intends to address and solve all SIU Founda;on’s weaknesses through effec;ve campaign strategies. The Founda;on is unrecognized by recent SIUC alum, and current SIUC students are even less informed. This is a huge drawback to The Founda;on because it offers numerous scholarships for SIUC students. Furthermore, the monetary benefits of winning a scholarship from The Founda;on allows the reputation of the recipient’s name to spread through members and publica;ons with The Founda;on by: word‐of‐mouth, features in newsleSers and online ar;cles. However, since SIU Founda;on lacks a reputa;on among current SIUC students, execu;ng a solid, successful campaign to increase awareness and the amount of dona;ons received, The Founda;on could poten;ally become a commonly respected SIUC campus name. According to sta;s;cs, over 95 percent of the student popula;on will graduate with some sort of debt; therefore, knowledge of The Founda;on and the poten;al monetary needs

it oﬀers for students is an opportunity The Founda;on should play on. Currently, students are

not mo;vated to donate in support of The Founda;on because they are unaware of its mission. However, if more students are recipients of scholarships while aSending classes, they will experience first‐hand the opportuni;es and benefits SIU Founda;on offers. As a result, once these student recipients become proud SIUC alum, they will be more inclined to con;nue the legacy of contribu;ons by donating and helping the next genera;on of students. Addi;onally, many people confuse SIU Founda;on with the Alumni Associa;on; mistakenly think the two organiza;ons are one in the same, which is a misconcep;on that The Founda;on must address. With the new campaign, SIU Founda;on has the opportunity to dis;nguish itself from the Alumni Associa;on.

In summary, the current situa;on of SIU Founda;on is slowly increasing. In order to

increase profits and dona;ons, The Founda;on needs to adapt with the changing ;mes. Between the past donors’ genera;on and future donors’ genera;on, there has been a vast amount of changes that are necessary for The Founda;on to acknowledge and plan accordingly. Ader thoroughly examining the current state of the SIU Founda;on, a consensus formed that with proper research; an effec;ve campaign can be designed and executed effec;vely in order to increase the awareness and profits of the SIU Founda;on.

Forma;ve Research Plan The situa;on analysis concluded that while SIU Founda;on has solid groundwork laid, its lack of campus awareness has provided them with a challenge it must overcome in order to progress ahead and con;nue benefimng future SIUC students. In order to plan a successful campaign that will increase campus awareness of SIU Founda;on, forma;ve research will need to be completed. Forma;ve research is informa;on gathered to use in making adjustments in order to document the effec;veness of the whole campaign or its parts (Kendall, p. 48). During forma;ve research, there needs to be a collec;on of both archival and descrip;ve data. Ini;ally, DynamInc PR will analyze SIU Founda;on’s historical records, also known as archival research, which is the means for placing any intended research within the context of any previous related efforts (Kendall, pp. 42‐43). For instance, the mission statement, annual reports, conference programs and reports, summary reports, research reports, published materials, website, social medias, and lists of employees, commiSees and board members can provide DynamInc PR with a vast amount of The Founda;on’s historical background. The focus of this research will be to analyze The Founda;ons previous marke;ng strategies, adver;sing tac;cs, and fundraising events, where The Founda;on is currently and where it could realis;cally be at the conclusion of a campaign. In addi;on to archival findings, another vital research tool for the planning the new campaign will be a present situa;on analysis, also known as descrip;ve research. Descrip;ve research involves collec;ng informa;on that describes existing condi;ons, the status quo of individuals, or group opinions, amtudes, or behaviors (Kendall, p. 48). With descrip;ve research, Account III plans to establish a benchmark in order to later evaluate the success of the

campaign. Also, through the audience segmenta;on analysis, a consensus formed that

marke;ng to current SIUC students is cri;cal for the future survival of SIU Founda;on. Therefore, the construc;on and distribu;on of proper research needs to evaluate the new extended target audience’s opinion, knowledge and understanding of The Founda;on. Through descrip;ve research, we plan to target current SIUC students and recent alums, with ques;ons addressing: awareness, knowledge, persuasion techniques, as well as the use of effec;ve social medias and communica;on tac;cs. The goal is to dis;nguish the many differences between veteran donor’s genera;ons to current SIUC students’ genera;on. Ideally, upon conclusion of the forma;ve research, a thorough knowledge and understanding will determine the best strategies for an effec;ve plan. How to approach and keep the target audience’s interest will develop through the collec;on of data. Furthermore, the research findings will assist in constructing an effec;ve campaign that will allow SIU Founda;on to successfully serve Southern Illinois University Carbondale and its students. DynamInc PR has draded, distributed and analyzed a pre‐campaign survey (Appendix A). The research was based on three ques;ons: 1. How aware of the SIU Founda;on is the new extended target audience? 2. How can the extended target audience be effec;vely reached? 3. In what ways can SIU Founda;on persuade the extended target audience to donate money now, as students, and in the future as alum? The pre‐campaign survey results concluded (Appendix B and C), among other things, that some of SIUC campus was aware of The Founda;on, but most was unaware of its mission. By u;lizing these results, DynamInc PR was able to create a more effec;ve campaign plan that will achieve the goals for the new PR plan, The Legacy Campaign.

Adapta;on Problem/Opportunity Statement:

Southern Illinois University Founda;on’s lack of campus awareness has presented them with the challenges of undersized contribu;ons and confusion of SIU Founda;on’s mission, which must be overcome by targe;ng current SIUC students so that the legacy of contribu;ons will con;nuously increase through prospec;ve SIUC alum.

Goal Statement: Our one‐year campaign goal for Southern Illinois University Founda;on is to increase awareness among current SIUC students by 20 percent. We also aim to con;nue the legacy of contribu;ons resul;ng from each Legacy‐Genera;on event, while making SIU Founda;on a commonly known name on campus.

Objec;ves:

1. Increase SIU Founda;on’s campaign proﬁts and campus awareness through student’s par;cipa;on in the Legacy‐Genera;on series of events. 2. Create accounts for social networking sites, Facebook, TwiSer and Youtube to beSer target The Founda;on’s new extended target audience. 3. Execute a crea;ve media kit (Appendix F). 4. Redesign and execute a more ac;ve www.siuf.org website. 5. Design and create an addi;onal page to www.siuf.org for SIUC students to visit, contribute, vote, and simply enjoy. 6. Develop a mass e‐mail template that all campaign announcements will send via the SIU student LISTSERV.

•

Current SIUC Students/Future Alum

Target Publics:

o Give them reasons to donate in the future o Focus on students in diﬀerent departments on campus and beneﬁts future students could receive from their dona;ons, for instance:

•



Speech Communica;on‐ new computers on campus, top rated sodware



Avia;on‐ more plane models and ﬂying equipment



Automo;ve Technologies‐ more equipment for program, new facili;es



Mortuary Science‐ more cadavers for in‐college experience in labs

Alumni who have not yet donated o To re‐establish a rapport that reminds them that dona;ng to SIU Founda;on is a sound investment o Segment to genera;ons, emphasizing the need for improvements on campus, for example 

Baby boomers‐ we s;ll use the Blue Barracks, which needed renovated when they aSended

•

Alumni who have donated o Express gra;tude for dona;ons and encourage them to donate more with new campaign

•

Corpora-ons which proﬁt from product/business placement at SIUC o To ensure the rela;onship with them remains mutually beneﬁcial

Strategy To achieve previously stated objec;ves DynamInc PR has developed a list of possible strategies that will increase awareness of SIU Founda;on. The strategies include:

• Recrui;ng celebrity spokespersons, preferably famous SIUC alumni, such as: o Curt Jones – creator of Dippin’ Dots o David Lee Murphy – 1983 Speech Communica;on graduate who is now a famous country music star o Deji Karim – football player who was draded in 2010 to the Jacksonville Jaguars o Dennis Franz – 1968 Theatre graduate who is most famous for his role on the television series NYPD Blue o Nick Hill – football player who was draded in 2008 to the Chicago Bears o Connie Price‐Smith – four‐;me Olympian who competed for SIUC track team in the 1980s, she is the current head coach for the SIUC track team • Have booths at on‐campus events such as SOARs, Week‐of‐Welcome, Open Houses • Provide informa;on packets to all incoming SIUC students and outgoing graduates • Host a series of events where students, faculty, staﬀ and alumni can mingle and network together • Hold press conferences when new research is discovered that SIU Founda;on assisted in funding • Encourage professors to have an “Alumni Class” as a part of the senior seminars, where they discuss the beneﬁts of dona;ng to The Founda;on • Encourage University Bookstore to publish all Legacy‐Genera;on series of events in the new annual Dawg Books. The Legacy Campaign is designed to increase The Founda;on awareness on SIUC

campus. One main strategy DynamInc PR chose to implement in order to achieve this recogni;on is to host throughout the school year a series of events, The Legacy‐Genera;on series of events (Appendix D). An appearance by any of the aforemen;oned celebri;es at an event would create excellent word‐of‐mouth publicity and awareness. The ﬁrst event, The Autumn GeneraJon: Kick‐oﬀ the Legacy event will be held at the beginning of the fall semester. This event will be the largest of the four, and will bring together all genera;ons of SIUC students and alumni that will allow individuals to network, share stories,

and relate personal SIUC experiences. Throughout the day SIU Founda;on will be holding

several compe;;ons to keep guests interested while the guests are con;nuously reminded that The Founda;on is hos;ng the new and exci;ng event. Fun compe;;ons and games will be sponsored by: SIUC alumni, on‐campus organiza;ons and/or departments, local businesses, and/or anyone who wants to accommodate to the new campaign with SIU Founda;on. Toward the end of the fall semester SIU Founda;on will host The AnJcipaJon GeneraJon: AwaiJng the Legacy winter formal event where again, people associated with SIUC from all genera;ons can come together and network with each other. The Money GeneraJon: Take a Chance on the Legacy casino event will be held early in the spring semester and the Farewell GeneraJon: The Legacy Began With You midnight‐summer formal event will be held at the end of the spring semester. Each of these events is designed to aSract a large popula;on of the target publics. Also, each event’s different theme will keep people interested and hopefully aSract new fans of The Founda;on who may be interested in one par;cular theme rather than a previous one. Each event is diverse, illustra;ng the diversity within each genera;on. Of all the poten;al strategies these events will create the biggest buzz and awareness on SIUC campus. These events will allow students to become aware of The Founda;on and preferably make them excited about being future contributors to SIU Founda;on as well as the students who benefit from its purpose. These events are designed to create on‐campus chaSer about The Founda;on and the variety of opportuni;es it offers. Once students start scheduling the events as a part of their yearly school calendar: popularity and on‐campus awareness will begin to increase at a rapid rate.

Campaign Assessment

PR Tool Assessment

Evaluation: Event Assessment

Farewell Generation Event

Money Generation Event

Anticipatin Generation Event

Autumn Generation Event

Launch New Website

Distribute Marketing Materials

Implementation Strategy: Develop PR Tools

Set Budget

Determine Target Publics

Develop Strategies

Adaptation: Set Objectives

Final Report

Collection of Survey Analysis of Results

Test-Run of Survey Distribution of Survey

Develop Survey

Research: Background Research

Jan

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Gantt Chart for Legacy Campaign

Steps

Timeline

Budget

Fall Kick-Off Event Budget When: Saturday August 28th, 2010 10 a.m. Where: University Brush Towers- Sam Rinella Field Item

Amount

Rental of Location

15 hrs @ $10/hr

Cost

Donated

Actual Cost

$150

Tables

30 Included with Location

Chairs

300 Included with Location

Pizza-50 @ $6 $300 Hot Dogs- 150 $22.50 $0.15 Hamburgers$300 100 @ $.30 Chips- 350 @ $42 $0.12 MISC $200 Water-200@ $150 $0.75 Soda- 20 $40 bottles @ $2 3 @ $250/hr $3,000 (4hrs) Potato Sack $20 10 @ $2 Water $5 Balloons50 @$ .10 Bags Sets-4 $80 $20 Washer Sets-4 $80 Relay Supplies $50 Name that Included with Tune Contest DJ

$300 $22.50

$0 $0

$30

$42

Food

Drinks

Inflatables Game Challenges

Sports Equiptment Intercative DJ

5 hrs @ $150/hr

Production Costs

Fliers- 500 @ $0.10 Thank-You Cards- 50 @ $0.75 MISC Marketing Materials

Subtotal Donations Total Cost

$200 $150 $40 $1,500

$1,500 $0

$80

$80 $50

$0 $0

$30

$750

$500

$250

$50

$37.50

$100

$5,137.00 $2,849.50 $2,287.50

Awaiting the Legacy Winter Formal When:Saturday December 11, 2010 8 p.m. Where: Callahan's Irish Pub Item

Amount

Rental of Location

7 pm-11pm (4 Hours)

$500

250 @ $69

$138

Included with Location (100 of each) Included with Catering

$700

$140 (equivilent of $8/person)

$560

Included with Location Rental $0

$50

Cost

Donated

Actual Cost

Wristbands 250 @ $69 Tables Napkins, Plates, and Cups Appetizers From Key West Catering DJ

Flyers

Subtotal Donations Total Cost

$10/ person (x 70 people)

500 @ $.10

$1,388 $140 $1,248

Casino Night Final Budget When:Saturday, Jan. 22, 2011 8 p.m. – 11 p.m Where: Cali's Item

Amount

Rental of Location

8pm-11pm (3 hours)

$500

250 @ $69

$138

Included with Location (100 of each) Included with Catering

Cost

Donated

Actual Cost

Wristbands 250 @ $69 Tables

Napkins, Plates, and Cups Appetizers $10/person From Key (x70 people) West Catering DJ Dealers Casino MaterialsFrom Easy Rental Center in Carbondale

Flyers Subtotal Donations Total Cost

$700

Included with Location Volunteers $100

$140 (equivalent of $8/person) $0

$0 Poker Tables $0 2 @ $50/day Black Jack $100 $0 Tables 2 @ $50/day Roulette $50 $0 Wheel 1 @ $50/day Craps Table $100 $0 2 @ $50/day Slot Machine $250 $0 5 @ $50/day Fake Money Rental Place All donated Poker Chips Donates 500 @ $.10/e $0 $0

$560

$0 $0 $100 $100

$50

$100 $250 $0 $50 $1,988 $140 $1,848

The Legacy Began With You Summer Formal When:Saturday May 7th, 2011 8 p.m. Where: Pinch Penny Pub Item

Amount

Rental of Location

8 pm- 11 pm

Cost

Donated

Actual Cost

$500

$138

Included with Location

$200

Included with Rental of Location

Included of Rental of Location 500 @ $.10

$50

$888

(3 Hours) 250 @ $69

Wristbands 250 @ $69 Tables Napkins, Plates, and Cups Appetizers

Flyers

Total

100 of each from Party City Continuous service of finger foods

$200

Campaign Total Event Budget

Event Type

Amount Donated

Fall Kick- Off Event

$2,848.50

Total Cost

$2,287.50

Awaiting the

$140

$1,248

$140

$1,848

Legacy Winter Formal

Casino Night

The Legacy Began With You Summer Formal Event Total Donations Event Total Cost

$888

$3,128.50 $6,271.50

The “Legacy” campaign consists of a total of four events, which if properly planned, adver;sed, and executed, will result in a proﬁt for SIU Founda;on. Every aspect of each event

was carefully researched in order to ensure the greatest deal of publicity and profit for the Founda;on. The first event of The Legacy Campaign is the Fall Kick‐ Off event. Although this is the most expensive event in the budget, DynamInc PR feels that with a great start to the campaign, profits will ul;mately flourish. If money is spent to make the first event a success than the following three events will not need as much adver;sement and “fluff” within the event to aSract an audience. With the amount of dona;ons expected for this event, the Founda;on will save more money than it will spend from the out‐of‐pocket funds. By having different companies and organiza;ons sponsor the games and contests, SIU Founda;on is expanding its publics while receiving dona;ons at the same ;me. While the amount of monetary dona;ons contributed to the other three events is not very high, there are many beneficial aspects of using the selected items and loca;ons. The loca;ons chosen are already prime spots for students and the entertainment features have been chosen to specifically target the current student popula;on. DynamInc PR derived a total es;mated $3,182.56 in dona;ons for the “Legacy” campaign events. Throughout the dura;on of the campaign an es;mated $6,271.50 (25 percent of the campaign budget) will be spent from SIU Founda;ons funds. If our campaign plan is implemented and executed efficiently, The Founda;on awareness and monetary profits will result, making the “Legacy” campaign a success.

Evalua;on

The privilege of calling DynamInc PR’s Legacy Campaign for The Founda;on a success is

dependent upon how well the results of the campaign measure up to the chosen evalua;on categories. The primary goal of the Legacy Campaign is to gain campus awareness of The Founda;on name and mission.

The ﬁrst eﬀec;ve evalua;on method will be goal achievement, which implies that a goal

was determined based upon the situa;on analysis, research iden;ﬁed the true problem, and the goal and criterion of evalua;on and achievement were based upon this research. Account three’s goals for this campaign were formed ader extensive analysis of the pre‐campaign survey (Appendix A), which showed DynamInc PR how aware the student popula;on currently is of The Founda;on and how best to reach them. Measuring goal achievements will also be an eﬀec;ve method because taking event aSendance will allow DynamInc PR to see how much of the student popula;on the company is reaching with the events.

A second valuable method of evalua;on is measurement of improvement.

Measurement of improvement requires that a benchmark (e.g. a survey) exists to compare post‐event results. Ader the kick‐oﬀ event there will be a post‐event survey (Appendix E) distributed to those who aSended the event and provided us with their e‐mail informa;on. The results will show DynamInc PR how successful its eﬀorts were at improving the client’s image with students by coun;ng the number of people who responded both posi;vely and nega;vely to the ques;ons within the post‐event survey. If this evalua;on method is successful, it will be repeated with the three other Legacy‐Genera;on events. In addi;on to the post‐event survey, the number of hits the new website receives can compare the awareness evalua;on. A

substan;al increase in visits ader the kick‐oﬀ event would suggest that The Founda;on achieved the desired 20 percent increase in level of student awareness.

To gain a more complete understanding of how successful the Legacy Campaign was,

DynamInc PR will also use a measurement of results. Measurement of results diﬀers from measurement of improvement because with measurement of results the results analyzed do not have to imply goal achievement; this method just provides a numerical representa;on of data collected.

Another objec;ve DynamInc PR wishes to fulﬁll is to con;nue the contribu;ons from

SIUC alumni. To have representa;on of success in this area of the campaign, DynamInc PR will u;lize a cost eﬃciency component in evalua;ng the campaign’s events. A posi;ve return on investment would signify that the events were a ﬁnancial success for the client.

Finally, the website poll also serves a dual purpose in the evalua;on stage. In addi;on to

giving us numerical representa;on of awareness gained, the poll also contributes to the cost‐ beneﬁt analysis. As the poll is only accessible ader a dona;ng of $5 (and subsequent $1 dona;ons), total votes show how many people have donated and become personally involved with The Founda;on’s purpose.

DynamInc PR’s evaluation plan is substan;ally focusing on the external evalua;on as the

company is seeking to look at the resul;ng eﬀects the campaign will produce. By evalua;ng the campaign through the categories of goal achievement, measure of improvement, measurement of results, and cost eﬃciency, DynamInc PR can show that success was accomplished through all set objec;ves by reaching the goal set for SIU Founda;on.

Conclusion

Account III of DynamInc PR would like to express its sincere thank‐you to the staﬀ of SIU

Founda;on for allowing us the privilege of working with them on this campaign. Throughout this experience we have learned that designing a PR campaign is more than just coming up with crea;ve ideas of reaching target publics. The experience we have gained through doing research, survey construc;on, distribu;on and analysis, wri;ng problem/opportunity and goal statements, crea;ng objec;ves, developing strategies and methods of implementa;on and effec;ve evalua;on have allowed us to get a real taste of what our futures hold. We have learned you are only as strong as your weakest member, but with clear communica;on, goals can be achieved. Even though we did not always get it right the first ;me around, and some;mes not even the second or third, but with con;nuous work, dedica;on, and determina;on from our en;re team, made the final crea;on of our campaign plan feel not only like a successful team, but more like a successful family.

To sum up, DynamInc PR, Account III has created a campaign plan for SIU Founda;on

that we, as current students and future alum, believe will help to increase its awareness among our peers. If the Legacy‐Genera;on series of events are executed as planned, there is no doubt that within a year, SIU Founda;on will be a well‐recognized name on SIUC’s campus. This campaign is crea;ve, detail‐oriented, and carefully planned out in order to reach its goal of increasing awareness and carrying out the mission of Southern Illinois University Founda;on.

We are immeasurably grateful for this opportunity, and look forward to seeing the

execu;on of this campaign in the future.

February Research 2010

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Appendix B

SIU Founda+on Awareness Survey Results 2010

This is a SHORT and CONFIDENTIAL survey that is a group project being conducted for the course, SPCM 481. The survey is created to evaluate the best ways, through media and networking, to reach returning, graduated and present Southern Illinois University Carbondale (SIUC) students. This survey will also depict your overall knowledge about the SIU FoundaIon, and your opinions about supporIng SIUC. This survey is an aJempt to enhance the university as a whole. It will only benefit you and the future students of SIUC. If you have never aJended SIUC, then this survey is NOT for you. However, if you HAVE aJended SIUC then your cooperaIon to parIcipate is very important to us, so please be as honest as possible. We greatly appreciate you taking the Ime to complete the survey below. As menIoned above, this survey is confiden+al. However, if you do wish to receive emails to further inform you about the SIU FoundaIon, then you are assured complete confiden+ality that you will receive anonymity in the answering of this survey. This project has been reviewed and approved by the SIU FoundaIon. QuesIons and concerns pertaining to your rights as a parIcipant within this research may be addressed to the DynamInc PR team three leader, Allie Toothman by e‐mail at allie4marie@ymail.com, or by phone, (618) 521‐7810. Again, thank you for parIcipaIng with this survey, and we look forward to the results! DynamInc PR – Account III SPCM 481, Cases and Campaigns Department of Speech CommunicaIon Southern Illinois University Carbondale

NOTE: This survey is also available online at hJp://www.surveymonkey.com. If you would wish to view the actual survey online, please feel free to go to the online survey at hJp://www.surveymonkey.com/s/GCW8956. In order to collect an accurate reading of the survey research, the survey will no longer be available a:er Monday, March 1, 2010.

SIU Founda+on Awareness Survey Results 2010

1. What is your gender preference? 2. What is your educa+onal status? a. Male 34.6% a. SIUC Freshman 7.4% b. Female 65.4% b. SIUC Sophomore 12.3% c. SIUC Junior 24.7% d. SIUC Senior 34.6% e. SIUC Grad Student 3.7% f. SIUC Alum 17.3% 3. What college is your degree in? (If you are SIUC alum, please circle the college you graduated from.) a. College of Agricultural Sciences 0% b. College of Applied Sciences and Arts 11.1% c. College of Art and Design 1.2% d. College of Business AdministraIon 14.8% e. College of EducaIon and Human Services 16% f. College of Engineering 1.2% g. College of Liberal Arts 33.3% h. College of Mass CommunicaIon and Media Arts 11.1% i. College of Science 6.2% j. CerIﬁcate Program(s) 0% k. Grad School (Please state below your degree concentraIon.) 4. Which is the best media outlet to reach you? (Please check all that apply.) a. Magazines 13.6% e. Television 39.5% b. Widgets/ApplicaIons on my PDA f. Email 70.4% phone/iPod 7.4% g. Newspapers 18.5% c. SIUC Campus 21% h. Internet/Websites 59.3% d. Radio 18.5% i. Text Messaging 58%  Other, please specify all medias. ____________________________________________________________________ 5. Which networking tools do you consistently check? (Please check all that apply.) a. SIUC Website 38.3% j. SIUC AthleIcs 8.6% b. Blackboard 53.1% k. Blogs 2.5% c. Yahoo 19.8% l. DE Website 6.2% d. Google 45.7% m. SalukiNet 40.7% e. Facebook 96.3% n. Chicago Egyp+an 0% f. Hotmail 16% o. SIUC Alumni Website 0% g. YouTube 29.6% p. Myspace 3.7% h. SIUC Founda+on Website 0% q. Gmail 42% i. TwiJer 14.8%  Other, please specify in detail. SIUC E‐mail, SIU Email, dawgtracker.com, The Weather, AOL, MSN, SIUC Email

SIU Founda+on Awareness Survey Results 2010

6. Please answer the following ques+ons according to your personal preference.

Yes

Are your parents SIUC Alumnus?

6.2%

93.8%

Do your parents donate to the SIU FoundaIon?

10%

91.3%

Would you be interested in donaIng to the SIU FoundaIon as an SIU freshman?

1.3%

98.7%

Would you be interested in donaIng to the SIU FoundaIon as an SIU Sophomore?

3.8%

96.2%

Would you be interested in donaIng to the SIU FoundaIon as an SIU Junior?

6.3%

93.7%

Would you be interested in donaIng to the SIU FoundaIon as an SIU Senior?

8.9%

91.1%

Would you be interested in donaIng to the SIU FoundaIon as an SIU Grad Student?

10.5%

90.8%

Would you be interested in donaIng to the SIU FoundaIon as an SIU Alum?

60.8%

41.8%

42%

59.3%

33.3%

67.9%

61.7%

38.3%

77.8%

22.2%

69.1%

30.9%

74.1%

25.9%

76.3%

25%

69.2%

30.8%

Would you consider it an honor to receive a piece of the old McAndrew Stadium once it is demolished? Would you consider it an honor to receive a piece of the track from McAndrew Stadium once it is demolished? Would you be interested in donaIng to the SIU FoundaIon if you were more involved with the FoundaIon? Would you be interested in donaIng to the SIU FoundaIon if it was for a good cause in helping support other students like you? Would you be interested in donaIng to the SIU FoundaIon if it provided an enhancement of more technology equipment with longer hours of student use? Would you be interested in donaIng to the SIU FoundaIon if it would provide new and more enhanced classroom environments for your educaIonal experience? Would you be interested in donaIng to the SIU FoundaIon if it provided you with discounts on school supplies at Saluki Bookstores? Would you consider it an honor if your name was engraved on an award for your contribuIon(s) to a beJer educaIonal future?

 Please specify in detail your opinion to what could enhance students SIU experience.

1. CommunicaIon between the different departments at SIU. No one knows what the next department really does. So when you need something you are on a goose‐chase all around campus. 2. I would love to have student groups announced accomplishments at the saluki athleIc events 3. More involved advisors 4. If students knew more about the many benefits that existed if you join the Alumni AssociaIon, I think they would get more out of their college experience. Seeing the FoundaIon money going directly into some of our academic buildings that are falling apart would be greatly beneficial.

SIU Founda+on Awareness Survey Results 2010

5. more barbeques and SIU communual get‐togethers 6. The cost for school....supplies...rentals...etc. Overall the cost for everything is too much. 7. Improve/ Build a Greek Row for all fratneriIes and sororiIes 8. Gelng involved with RSO's 9. Bring back the strip and all the original liJle shops it used to have. Bring a Target to Carbondale. Increase campus acIviIes on the weekends to bring people out of their houses during the day 10. A lot of student I know, including myself, have issues being able to afford food, let alone quality food. I don't know how this would be put into pracIce, but I think SIU should try to assist students in being able to have a adequate amount of food. Perhaps they could have a discount grocery store, or make the dining halls more affordable. 11. I feel that SIU should spend more money on academics than sports. Also, many of the buildings are in need of fixes. 12. More school spirit (promoIng the athleIcs) More markeIng of the school More free programs (dancing, weight‐lining, yoga, ect.) at the rec An easier way for the student's to be informed about ALL the possible clus, programs, extra‐curricular acIviIes they can join. Many have no idea what kind of clubs are out there or where to find more informaIon about them. 13. Cheaper textbook prices... 14. Making higher entrance standards that could aJract more academically gined students. It would create an atmosphere that would be more intellectually sImulaIng and make a degree from SIU feel like something special. 15. drugs 16. It would be awesome if you could have your name on a brick or engraved somewhere in the new stadium if you donated. I think a lot more people if there was some way to go down in history they would be more willing to donate money. 17. To enhance students' SIU experience, it would be nice if more people were involved on campus. Being extremely involved myself, I find it bewildering to know that some students do nothing other than class with their Ime. People need more than just the educaIonal aspect of a college experience. Perhaps pushing the importance of this would help get people more involved, enhancing the overall experience at SIU. 18. Give the students something to relate to not just to a couple of groups but the majority of the students. 19. smart boards, enthusiasIc teachers, less lectures 20. Knowledge of RSO'S

SIU Founda+on Awareness Survey Results 2010

7. Have you ever heard of the SIU Founda+on? a. Yes, my parents are SIUC Alumni and donate to the FoundaIon. b. Yes, because I was a featured student &/or received a scholarship. c. Yes, a lot. d. I have heard the name, but do not know the mission. e. A few +mes. f. Hardly at all. g. No, this is the ﬁrst +me I’ve heard about the Founda+on. h. What exactly is a FoundaIon of SIU?

2.5% 1.2% 13.6% 23.5% 23.5% 8.6% 22.2% 4.9%

 Please specify HOW you have heard about the SIU Founda+on, and what you KNOW about SIU Founda+on.

1. I know that the SIU FoundaIon is located on Greek Row behind my sorority house. 2. I was in a freshmen interest group and I know that the foundaIon hopes to help students succeed 3. just on siuc campus 4. Through e‐mails 5. just in e‐mails or something 6. I have done commercials with them, and I received several FoundaIon scholarships. 7. NA 8. I was one of their telemarketers. Also, certain automoIve money goes in to their account. 9. I've heard the name a few Imes but I don't know anything about it. 10. I have heard they make phone calls alot to Alumni asking for money. I heard someImes its rather annoying becuase they call alot. 11. i go to siu. 12. My grandmother donates 13. On television and around campus 14. I have heard about it in the DE and I know they donate money to speciﬁc projects/student organizaIons etc. 15. A friend used to work at the FoundaIon's call center. I do not know what the donaIons are used for. 16. From people working there 17. I have only heard a liJle about it, but I know the SIU foundaIon works with students and alumni on improving the university. 18. I have heard that it exists, but I do not know it's purpose. 19. teacher told me to apply for the job there

8. Please check all the SIU Founda+on media outlets you are aware of. a. Chicago EgypIan 6.2% b. Southern Highlights 9.9% c. Southern Spotlights 14.8% d. Southern Shining Moments 1.2% e. SIUC Alumni Magazine 45.7% f. SIU FoundaIon Annual Reports 3.7% g. www.siuf.org (the SIU FoundaIon website) 12.3% h. I have not heard of any of these media outlets. 46.9%

SIU Founda+on Awareness Survey Results 2010

9. Please answer the following ques+ons according to your personal preference: I am happy with my choice in coming to SIUC. I am very informed about the SIU Founda+on. I know nothing about the SIU Founda+on. I believe students should always support other students. I always have my cell phone on me. I prefer updates through random text messages. I always check my personal e‐mail account. I always check my SIUC e‐mail account. I prefer updates sent via e‐mail. I would be more interested in the SIU FoundaIon if they featured students like me more onen. The more I know about and appreciate something, the more likely I am to donate money to it. I would be willing to donate money to the SIU Founda+on if it was as easy and cheap as sending $5 through a text message. I would be willing to donate more than $5 to SIU FoundaIon. I would be willing to donate more than $5 to SIU Founda+on if it was for a good cause. I believe the SIU Founda+on needs to target students more. In the future when I am a proud SIUC Alum, I would like to donate to the SIU FoundaIon in order to support the future of SIUC and its students. I would never donate money to the FoundaIon, why should I support SIUC when they did not support me. If I would receive financial benefits from the SIU FoundaIon I would be willing to be featured in their markeIng tools within the future. Even if I would not receive financial benefits from the SIU Founda+on I would be willing to be featured in their marke+ng tools within the future. I would donate to SIU FoundaIon only if I was recognized in future markeIng tools for my contribuIon(s). I would donate to SIU FoundaIon only if I was to remain anonymous in future markeIng tools for my contribuIon(s). I am aware of the individual student features SIU Founda+on does to honor unique SIU students like myself. I am aware of the stories and appreciaIon SIU FoundaIon shows for its donors and their generous contribuIon(s). I would trust the SIU FoundaIon to enhance my educaIonal experience through mine and my colleague’s donaIons. I really do not care what happens to SIU. I wish I knew more about the SIU Founda+on.

Strongly Agree

Agree

Disagree

Strongly Disagree

46.9% 2.5% 30% 33.8% 70% 28.8% 56.3% 42.5% 46.3% 29.9%

46.9% 12.5% 32.5% 55% 27.5% 26.3% 32.5% 31.3% 43.8% 48.1%

4.9% 48.8% 30% 10% 2.5% 31.3% 8.8% 12.5% 8.8% 19.5%

1.2% 36.3% 7.5% 1.3% 0% 13.8% 2.5% 13.8% 1.3% 2.6%

46.8%

42.9%

10.4%

19.2%

24.4%

42.3%

14.1%

9.3% 22.7%

36% 53.3%

42.7% 18.7%

12% 5.3%

33.8% 29.9%

48.1% 45.5%

15.6% 19.5%

2.6% 5.2%

6.5%

15.6%

53.2%

24.7%

23.4%

51.9%

19.5%

5.2%

14.3%

57.1%

26%

2.6%

10.5%

30.3%

44.7%

14.5%

5.3%

23.7%

59.2%

11.8%

6.6%

19.7%

52.6%

21.1%

6.6%

21.1%

52.6%

19.7%

13%

51.9%

32.5%

2.6%

2.5% 15.6%

7.6% 62.3%

38% 20.8%

51.9% 1.3%

 Please specify any ques+ons you wish to detail. “What the overall mission is?” & “I would donate money to the SIU FoundaIon if I had more informaIon on the FoundaIon, if I thought its cause was important and I had more money to spend.”

SIU Founda+on Awareness Survey Results 2010

10. Is there anything else you would like to tell us about the SIU Founda+on, and how it can eﬀec+vely reach you and gain your afen+on within the future? a. No 90.1% b. Yes 9.9%  If yes, please specify in detail.

1. They could possibly do more adverIsing on facebook and via webmail. I check my facebook account onen. There are many foundaIon scholarships out there that students should know about. 2. Set up a facebook page with news updates. 3. Through the professors. The most news I learn about the university is through the professors. We're paying aJenIon to them in class and listening to what they're saying, we expect what they say to have value and be important, and we have the supplies to write down and make notes of things. One of my professors even passed around ﬂiers, handouts, calendars of events going on through the university, at the beginning of class and that semester I knew about and parIcipated in more school acIviIes and funcIons that any other semester. The professors are the best tool the university has to relay informaIon to the students. 4. Many students would be reached by an arIcle in the DE and by sending out an email to current students and alums about the FoundaIon.

 Also please do not forget to include your email address if you would like to receive more informa+on regarding the SIU Founda+on. Email: _________________________________________________________

Thank you for comple+ng our survey. We value your opinion and appreciate your par+cipa+on within our research. Please return this survey to the researcher, and have a great day.

February Research 2010

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Tuesday

Wednesday

10 25 Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Appendix C

SIU Founda+on Awareness Survey Results 2010

1. What is your gender preference?

2. What is your educa+onal status?

Male 34.6% Female 65.4%

Freshman 7.4%

Sophmore 12.30%

Junior 24.7%

Senior 34.6%

Grad Student 3.7% Siuc alum 17.30%

What college is your degree in? (If you are SIUC alum, please circle the college you graduated from.)

College Of Applied Arts and Sciences11.1% College of Art and Design 1.2% College of Business AdministraIon 14.8% College of EducaIon and Human Services 16% College of Engineering 1.2% College of Liberal Arts 33.3% College of Mass Comm and Media arts 11.1% College of Science 6.2% Grad School 4.9%

SIU Founda+on Awareness Survey Results 2010

4. Which is the best media outlet to reach you? (Please check all that apply.)

Television 39.5% Radio 18.5% Internet/websites 59.3% Magazines 13.6% Newspapers 18.5% SIU Campus 21% Text messaging 58% Email 70.4% Widgets/apps 7.4%

5. Which networking tools do you consistently check? (Please check all that apply.) 120.00% 100.00% 80.00% 60.00% 40.00% 20.00% 0.00%

Other, please specify in detail.



SIUC E‐mail, SIU Email, dawgtracker.com, The Weather, AOL, MSN, SIUC Email

SIU Founda+on Awareness Survey Results 2010

6. Please answer the following ques+ons according to your personal preference.

Would you consider it an honor if your name was engraved on an award for your contribuIon(s) to a beJer educaIonal future? Would you be interested in donaIng to the SIU FoundaIon if it provided you with discounts on school supplies at Saluki Bookstores? Would you be interested in donaIng to the SIU FoundaIon if it would provide new and more enhanced classroom environments for your educaIonal experience? Would you be interested in donaIng to the SIU FoundaIon if it provided an ehancement of more technology equipment with longer hours of student use? Would you be interested in donaIng to the SIU FoundaIon if it was a good cause in helping support other students like you? Would you be interested in donaIng if you were more involved with the FoundaIon Would you consider it an honor to receive a piece of the track from McAndrew Stadium once it is demolished? Would you consider it an honor to receive a piece of the old McAndrew Stadium once it is demolished Would you be intersted in donaIng to the SIU FoundaIon as an SIU Alum? Would you be interested in donaIng to the SIU FoundaIon as an SIU Grad Student? Would you be interested in donaIng to the SIU FoundaIon as a SIU Senior Would you be intersted in donaIng to the SIU FoundaIon as a SIU Junior Would you be interested in donaIng to the SIU FoundaIon as a Sophmore Would you be interested in donaIng to the SIU FoundaIon as a SIU Freshman Do your parents donate to the SIU FoundaIon

Are your parents SIUC Alumnus?

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

SIU Founda+on Awareness Survey Results 2010

 Please specify in detail your opinion to what could enhance students SIU experience. 1. CommunicaIon between the different departments at SIU. No one knows what the next department really does. So when you need something you are on a goose‐chase all around campus. 2. I would love to have student groups announced accomplishments at the saluki athleIc events 3. More involved advisors 4. If students knew more about the many benefits that existed if you join the Alumni AssociaIon, I think they would get more out of their college experience. Seeing the FoundaIon money going directly into some of our academic buildings that are falling apart would be greatly beneficial. 5. more barbeques and SIU communual get‐togethers 6. The cost for school....supplies...rentals...etc. Overall the cost for everything is too much. 7. Improve/ Build a Greek Row for all fratneriIes and sororiIes 8. Gejng involved with RSO's 9. Bring back the strip and all the original liJle shops it used to have. Bring a Target to Carbondale. Increase campus acIviIes on the weekends to bring people out of their houses during the day 10. A lot of student I know, including myself, have issues being able to afford food, let alone quality food. I don't know how this would be put into pracIce, but I think SIU should try to assist students in being able to have a adequate amount of food. Perhaps they could have a discount grocery store, or make the dining halls more affordable. 11. I feel that SIU should spend more money on academics than sports. Also, many of the buildings are in need of fixes. 12. More school spirit (promoIng the athleIcs) More markeIng of the school More free programs (dancing, weight‐liling, yoga, ect.) at the rec An easier way for the student's to be informed about ALL the possible clus, programs, extra‐ curricular acIviIes they can join. Many have no idea what kind of clubs are out there or where to find more informaIon about them. 13. Cheaper textbook prices... 14. Making higher entrance standards that could aJract more academically giled students. It would create an atmosphere that would be more intellectually sImulaIng and make a degree from SIU feel like something special. 15. drugs 16. It would be awesome if you could have your name on a brick or engraved somewhere in the new stadium if you donated. I think a lot more people if there was some way to go down in history they would be more willing to donate money. 17. To enhance students' SIU experience, it would be nice if more people were involved on campus. Being extremely involved myself, I find it bewildering to know that some students do nothing other than class with their Ime. People need more than just the educaIonal aspect of a college experience. Perhaps pushing the importance of this would help get people more involved, enhancing the overall experience at SIU. 18. Give the students something to relate to not just to a couple of groups but the majority of the students. 19. smart boards, enthusiasIc teachers, less lectures 20. Knowledge of RSO'S

SIU Founda+on Awareness Survey Results 2010

7. Have you ever heard of the SIU Founda+on? Yes, because I was a featured student&/or received a scholarship Yes, a lot A few Imes Hardly at all No, this is the ﬁrst Ime I've heard about the FoundaIon What Exactly is a FoundaIon of SIU? Yes, my parents are SIUC Alumni and donate to the FoundaIon I have heard the name, but do not know the mission 1% 24%

3% 5%

14%

22%

24% 9%

 Please specify HOW you have heard about the SIU Founda+on, and what you KNOW about SIU Founda+on.

SIU Founda+on Awareness Survey Results 2010

8. Please check all the SIU Founda+on media outlets you are aware of.

Chicago EgypIan Southern Highlights Southern Spotlights Southern Shining Moments SIUC Alumni Magazine SIU FoundaIon Annual Reports www.siuf.org(the SIU FoundaIon website) I have not heard of any of these media outlets

SIU Founda+on Awareness Survey Results 2010

9. Please answer the following ques+ons according to your personal preference: Strongly Disagree

Disagree

Agree

Strongly Agree

I wish I knew more about the SIU FoundaIon I really do not care what happens to SIU I would trust the SIU FoundaIon to enhance my educaIonal experience through mine and my colleges donaIons I am aware of the stories and appreciaIon SIU FoundaIon shows for its donors and their generous contribuIon(s) I am aware of the individual student features SIU FoundaIon does to honor unique SIU students like myself I would donate to SIU FoundaIon only if I was to remain anonymous in future markeIng tools for my contribuIon I would donate to SIU FoundaIon only if I was recognized in future markeIng tools for my contribuIon Even if I would not receive financial benefits from the SIU FoundaIon, I would be willing to be featured in their markeIng tools in the future If I would receive financial benefits from the SIU FoundaIon, I would be willing to be featured in their markeIng tools within the future I would never donate money to the FoundaIon, Why should I support SIUC when they did not support me In the future when I am a proud SIUC Alum, I would like to donate to the SIU FoundaIon in order to support the future of SIUC and its students I believe the SIU FoundaIon needs to target students more I would be willing to donate more than $5 to SIU FoundaIon if it was for a good cause I would be willing to donate more than $5 to SIU FoundaIon I would be willing to donate money to the SIU FoundaIon if it was easy and cheap as sending $5 through a text message The more I know about and appreciate something, the more likely I am to donate money to it. I would be more interested in the SIU FoundaIon if they featured students like me more olen I prefer updates sent via e‐mail I always check my SIUC e‐mail account I always check my personal e‐mail account I prefer updates through random text messages I always have my cell phone on me I believe students should always support other students I know nothing about the SIU FoundaIon I am very informed about the SIU FoundaIon I am happy with my choice in coming to SIUC

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

SIU Founda+on Awareness Survey Results 2010

10. Is there anything else you would like to tell us about the SIU Founda+on, and how it can eﬀec+vely reach you and gain your aaen+on within the future?

Yes No

 If yes, please specify in detail.

1. They could possibly do more adverIsing on facebook and via webmail. I check my facebook account olen. There are many foundaIon scholarships out there that students should know about. 2. Set up a facebook page with news updates. 3. Through the professors. The most news I learn about the university is through the professors. We're paying aJenIon to them in class and listening to what they're saying, we expect what they say to have value and be important, and we have the supplies to write down and make notes of things. One of my professors even passed around ﬂiers, handouts, calendars of events going on through the university, at the beginning of class and that semester I knew about and parIcipated in more school acIviIes and funcIons that any other semester. The professors are the best tool the university has to relay informaIon to the students. 4. Many students would be reached by an arIcle in the DE and by sending out an email to current students and alums about the FoundaIon.

 Also please do not forget to include your email address if you would like to receive more informa+on regarding the SIU Founda+on. Email: _________________________________________________________

Thank you for comple+ng our survey. We value your opinion and appreciate your par+cipa+on within our research. Please return this survey to the researcher, and have a great day.

The Legacy‐Genera.on Events The Legacy Campaign Southern Illinois University Founda4on

The Autumn Genera.on All‐Day Kick‐Oﬀ the Legacy event

1. Walk with the Legacies Walk‐A‐Thon • WHEN: Saturday, August 28, 2010 at 10 A.M. • WHERE: The New Saluki Football Stadium • PRICE: $5 Entry‐Fee 2. Back‐to‐the‐Dawg Pound Water‐Fun and Grill‐Out • WHEN: Saturday, August 28, 2010 at Noon • WHERE: The University Towers • PRICE: $5 Entry‐Fee $1 to “Dunk Your Teacher” $10 per team to be in the Saluki Dawg Pound Flag‐football Tournament •

•

SPECIAL PRICES: o $7 for both events o $10 for both events PLUS a FREE “The Legacy Began With Me” t‐shirt! All proﬁts go to the student‐chosen giB.

The An.cipa.on Genera.on Awai4ng the Legacy Winter‐Formal • • • •

•

WHEN: Saturday, December 11, 2010 at 8 P.M. WHERE: Cali’s/Callahan Pub PRICE: $5 Entry‐Fee SPECIAL PRICES: o $2 Rails o $1 DraZ Beers o $3 Jager Bombs o $3 Long Island Ice Teas All proﬁts go to the student‐chosen giB.

Appendix D

DynamInc PR Account III

The Money Genera.on Take a Change on the Legacy Casino Night • • • •

•

WHEN: Saturday, January 22, 2011 at 8 P.M. WHERE: Cali’s/Callahan Pub PRICE: $5 Entry‐Fee SPECIAL PRICES: o $5 for sets of “Playing Chips” o $2 Rails o $1 DraZ Beers All proﬁts go to the student‐chosen giB.

The Farewell Genera.on The Legacy Began With You Midnight‐Summer Formal • • • •

•

WHEN: Saturday, May 7, 2011 at 8 P.M. WHERE: Pinch Penny Pub PRICE: $5 Entry‐Fee SPECIAL PRICES: o $3 Green Dragons o $3 Long Island Ice Teas o $2 Rails o $1 DraZ Beers All proﬁts go to the student‐chosen giB.

1. What is your gender preference? a. Male b. Female

2. What is your educational status? a. SIUC Freshman b. SIUC Sophomore c. SIUC Junior d. SIUC Senior e. SIUC Grad Student f. SIUC Alum

3. Please check all the SIU Foundation media outlets you are aware of: a) Chicago Egyptian b) Southern Highlights c) Southern Spotlights d) Southern Shining Moments e) SIUC Alumni Magazine f) SIU Foundation Annual Reports g) www.siuf.org (the SIU Foundation website) h) I have not heard of any of these media outlets

4. Have you ever heard of the SIU Foundation? a) Yes, my parents are SIUC Alumni and donate to the Foundation. b) Yes, because I was a featured student &/or received a scholarship. c) Yes, a lot. d) I have heard the name, but do not know the mission. e) A few times. f) Hardly at all. g) No, this is the first time I have heard about the Foundation. h) What exactly is a Foundation of SIU? i. Please specify HOW you have heard about the SIU Foundation, and what you KNOW about SIU Foundation.

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Appendix E

Post-Event Survey The Legacy Campaign SIU Foundation

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Post-Event Survey The Legacy Campaign SIU Foundation

5. Please answer the following questions according to your knowledge of the Foundation: Strongly Agree

Agree

Disagree

Strongly Disagree

I am very informed about the SIU Foundation. I know nothing about the SIU Foundation. I believe the SIU Foundation needs to target students more. I am aware of the individual student features SIU Foundation does to honor unique SIU students like myself. I am aware of the stories and appreciation SIU Foundation shows for its donors and their generous contribution(s). I would trust the SIU Foundation to enhance my educational experience through my colleagueâ&#x20AC;&#x2122;s donations and mine. I wish I knew more about the SIU Foundation.

6. Are you aware of any or all 4 of the Legacy-Generation events? (Circle all that apply): a. Kick off the Legacy b. Awaiting the Legacy Winter Formal c. Take a Chance on the Legacy Casino Night d. The Legacy Began with you Midnight Summer Formal

7. Did you attend any or all of the four Legacy-Generation events? (Circle all that apply): a) Kick off the Legacy b) Awaiting the Legacy Winter Formal c) Take a Chance on the Legacy Casino Night d) The Legacy Began with you Midnight Summer Formal

8. Is there anything else you would like to tell us about the SIU Foundation, and how it can effectively reach you and gain your attention within the future? a) No b) Yes i. If yes, please specify in detail.

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Legacy Appendix F

Legacy