THE LURES ISSUE 2010
The second annual lures showcase p27
January 2010 Issue 24
No . E EX FT1 FO H R T O T E D I E B X MAIL 54 I T ,9 SES 10 O S E N I RS S BU IDESTT OUR W YE REACH
Essential reading for buyers in the tackle trade Now online at angling-international.com
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FAR EAST The new carp businesses UPDATES preparing for China Fish January 2010 Issue 24
No . E EX FT1 FO H R T O E T I D B X MAILE 54 I T 9 O 10SI,NESSES RS BU IDESTT OUR W YE REACH
Essential reading for buyers in the tackle trade Now online at angling-international.com
EUROPEAN BUSINESS Kingpin unveils expansion plans
UK centrepin maker sets sights on Germany, France and Japan p12
Sharpe’s seals Abel reel deal
Why it was chosen to be the brand’s UK agent p40
LURES YOU MUST STOCK IN 2010 Make your choice from the year’s leading innovations Pages 8-9, 16 & 27-34
Bologna show doubles in size
Italy’s leading consumer fishing show adds diving to the mix p10
Versatile bait from Carp Zoom
It works everywhere, say its Hungarian makers p49
EFTTEX bookings up by30% Is this the clearest signal yet that the industry is coming out of recession? To join the trade in Valencia see p51
PLUS
What next for America’s fly fishing show?
AFFTA splits with FFR owners Nielsen and plans for a possible stand-alone event. Full story p44
JANUARY 2010
Welcome, Bienvenue, Bienvenida Willkommen, Benvenuto...
Imitation. Don’t you just hate it. Unfortunately it is common in the angling industry – and no more so than the lure sector, the focus for our special feature this month. It is very difficult to combat, and legal recourse can be expensive and time consuming. But wait a minute, let’s think about this. It means you have a good idea worth copying. That can’t be bad. It tells you that your competitors are short of their own ideas. That’s got to be good news too. And it makes you first – and second is nowhere as they say. That’s got to be great! I’m not making light of a serious business, but fear of what your competitor is doing really is a debilitating process and saps creative energy. On the positive side, it confirms that you are top of your game, the instigator of change and the envy of your competitors. Imitation really is the highest form of flattery and says volumes about your company’s competitive position. Time worrying is better spent focusing on how you are going to move your products on still further. Angling International is the best vehicle for helping you communicate your key points of differentiation to the industry and we are happy to talk to you about special
editorial packages that do just that. Give us a call. *This issue marks Angling International’s second anniversary. That’s not very long, you might say. But here at AI we see it as our biggest asset. Longevity in publishing doesn’t necessarily translate into a good thing. More often than not it is quite the opposite: staid ideas compounded by a reactive culture. New businesses on the other hand bring a fresh pair of eyes and a different perspective. And – if we listen to our growing customer base – a refreshing, objective and easy-to-work-with approach. Already we are setting the pace and are the victims of some of that imitation I mention above. Who cares? It’s better to be first and best than hanging on to someone else’s ideas and playing catch up. How frustrating would that be?
Mel Bagnall
mel@angling-international.com
Meet the makers of Angling International...
MEL BAGNALL, PUBLISHING EDITOR Mel’s vast experience in the angling industry includes six years as the publisher of UK company Emap’s angling business. He began his career on Angling Times where he was reporter, feature writer, sub editor and news editor, and was also assistant editor of Sea Angler. He has worked in magazines for more than 36 years.
PHIL BROUGHTON, PUBLISHING DIRECTOR Phil’s media background stretches back some 15 years and includes advertising sales on some of the UK’s biggest sports and outdoors magazines, managing contract publishing relationships, sponsorship management, and handling commercial operations on consumer events, including the Go Fishing Show.
ROB CARTER, EDITORIAL DIRECTOR Rob began his career writing for and editing specialist consumer magazines in the UK (including Match football magazine, Fore! golf magazine and Trout Fisherman) before being appointed editor-in-chief of Emap’s contract publishingdepartment.He is a founder director of Top Corner, the publishers of Angling International.
KEELY DOCHERTY-LEE, ART DIRECTOR As Top Corner’s art director and co-founder, Keely has 15 years’ design experience, and a proven track record of producing successful ad campaigns, brochures and direct mail. She has worked with many angling clients and today leads the design team on Angling International, managing the editorial production of each issue.
ROBERT LANGFORD, EUROPE CORRESPONDENT English-born Robert Langford is based in Germany, where he has forged a huge reputation as a sea angler and journalist. His articles, which are syndicated throughout Europe, are read by up to 500,000 readers. He also works as a fishing guide and never leaves home without his Baleno waterproofs.
LUCIE PETRICKOVA, INTERNATIONAL COMMERCIAL DIRECTOR Lucie can call upon seven years’ experience of delivering commerical solutions for angling clients. Czech-born, she is also familiar with other eastern European languages. Call her to discuss your advertising needs and to find out ways to promote your products in the magazine.
MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Petrickova; lucie@angling-international.com; Tel. +44 7825 999230; Fax +44 1225 760249; Skype lpetrickova • Publishing editor: Mel Bagnall; mel@angling-international.com +44 (0)1733 392 977 • Editorial director: Rob Carter; rob@topcornered.co.uk • Art Director: Keely Docherty-Lee; keely@topcornered.co.uk • Designer: Kate Hooley; katehooley@atgraphicsuk.com • Database Manager: Graham Goor; grahamgoor@atgraphicsuk.com • International Ambassador: Caroline Thomas; caroline4u.thomas@virgin.net +44 (0)7952 555716 • Colour reproduction: AT Graphics UK Ltd, Peterborough, Cambs UK • Printed by: Warners Midlands plc, Bourne, Cambs UK • Subscription enquiries: enquiries@angling-international.com
MEMBER
•THANKS THIS ISSUE GO TO: Gary Berlin, Caroline Bilodeau, Lucy Bowden, Bruno Broughton, Tom Chopin, Angela Coe, Nate Dablock, Milja Findlay, Graham Goor, Peter Halasz, Kate Hooley, Sophie Kummer, Szilvia Jakab, Tom Legge, Christine Ma, Teemu Makela, John Mazurkiewicz, Bennett J. Mintz, Alli Nolland, Fadil Salim, Linda Saunders, Sadie Smith, Andrew Sowerby, Kathleen Sullivan, James Tipping, Dan Whitfield. No part of this magazine may be reproduced without the prior permission of the publisher. The magazine assumes no responsibility for the safety of contributions, although all reasonable care will be taken.
January 2010 Angling International
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Diesen monat, Ce mois, Este mes, Questo mese... Welche Kunstköder werden die Fantasie der Industrie in 2010 fesseln? Haben wir die innovativsten Hersteller aus dieser Sparte befragt – ihre Antworten finden Sie bunt gestreut in dieser Spezialausgabe. Beiträge von bekannten Brands sowie aufregende neue Innovatoren finden Sie auf Seite 8-9, 27-34. In dieser Ausgabe haben wir außerdem einen weiteren Spezialbeitrag; ein exklusives Interview mit der Firma hinter den prestigeträchtigen King Pin Axel-Rollen, wahrhaftig eine europäische Erfolgsgeschichte (Seite 12). Weitere Nachrichten: The Fishing Show in Bologna, die im Februar stattfindet, hat ihre Kapazität erweitert (Seite 10). Und wenn Sie Anzeichen für einen Aufschwung suchen, dann sollten Sie die EFTTEX beachten, Europas wichtigste Ausstellung. Die Veranstalter berichten zurzeit von einem 30%igen Buchungszuwachs im Vergleich zum gleichen Zeitraum letztes Jahr (Seite 52).
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Quels leurres vont attirer l’attention du marché en 2010? Nous avons posé la question aux entreprises parmi les plus innovantes du secteur des leurres – et vous trouverez leurs réponses tout au long de ce numéro spécial. Les contributions des marques les plus établies comme celles des inventeurs les plus excitante sont pages 8-9 et 27-34. Ailleurs dans ce numéro, une interview exclusive avec la société qui est derrière le prestigieux ‘Kingpin Centerpin Reel’’, une vraie “success story” Européenne (page 12). Aussi des nouvelles de l’agrandissement du Fishing Show Bologna qui se déroulera en février (page 10). Et pour plus de preuves d’un retour à la croissance, ne cherchez pas plus loin que EFTTEX, le premier salon professionnel Européen. Ce mois-ci, les organisateurs font état d’une augmentation de 30% des réservations par rapport à la même période l’an dernier (page 52).
Angling International January 2010
Que peces artificiales van a capturar la imaginación del comercio en el 2010? Hemos estado pidiendo que la cuestión de los fabricantes más innovadores aritficiales – y usted encontrará sus respuestas en este número especial. Las contribuciones de las marcas establecidas, así como emocionantes nuevos innovadores están en las páginas 8-9 y 27-34. En otra parte de este tema que presentará una entrevista exclusiva con la compañía detrás de los carretes de prestigio Kingpin centrepin, una verdadera historia de éxito europeo (página 12). También hay noticias del aumento de la capacidad de espacio en La feria de Bolonia, que tendrá lugar en febrero (página 10). Y para más evidencia de un retorno al crecimiento, no busque más allá de EFTTEX, número uno de Europa de feria. Este mes, los organizadores están reportando un incremento del 30% de las reservas en comparación con el mismo período del año pasado (página 52).
Quali delle esche catturerà l’immaginazione del mercato 2010? E’ la domanda che questo mese poniamo ai produttori più innovativi del settore “esche”. Le risposte? Scopritelo in questo numero. Alle pagine 8-9 e 27-34 troverete informazioni provenienti da marchi affermati, nonché da innovatori non ancora conosciuti. Questo numero offre anche un’intervista esclusiva all’azienda che si cela dietro ai prestigiosi mulinelli Kingpin centrepin, una storia di vero successo in Europa (pagina 12). Ancora: a pagina 10, tutte le novità sullo spazio espositivo de “The Fishing Show” di Bologna, (Italia), previsto per febbraio. A pagina 52: la riprova di una nuova crescita è EFTTEX, l’evento espositivo numero 1 in Europa. Questo mese gli organizzatori stanno registrando un aumento del 30% nelle prenotazioni rispetto allo stesso periodo dell’anno scorso. Vi auguriamo una buona lettura.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
COMPANIES YOU NEED TO KNOW ABOUT...
Revealed! How Quantum perfected its Biedronwobblers The German company is pioneering a new style of aerodynamic wobblers with no diving lips – and reaping rewards throughout Europe. “You will be amazed at the results,” says their designer.
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n a market sector where imitation is widespread, the story behind Biedron wobblers, part of Zebco Sports Europe’s Quantum Specialist range, is a refreshing example of innovation being justly rewarded. Far from taking on ideas from elsewhere, the Quantum team worked secretly with celebrated lure designer Peter Biedron to avoid modern trends and develop a lure that brought something different to the market. Contact between Biedron and Zebco was established some years earlier when the German porcelain artist had invented some innovative prototypes without a diving lip. “We had some interest in this project but at the time we couldn’t bring it to just any manufacturer because of the risk of losing the project to other customers before we had time to launch it,” recalled Zebco’s Marketing and Publicity Manager Frerk Petersen. “So we slowly built up this ambitious project with one carefully selected manufacturer to avoid all risk.” In the beginning, Zebco developed just one pattern – the ‘Original’ – to determine whether the
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manufacture could meet production and painting requirements. The latter was especially difficult as Biedron had some very special ideas that moved away from the current trends of holo patterns and translucent effects, preferring instead to achieve a Scandinavian-style finish. Multiple layers of colour are used to create the shimmer effect that Biedron insisted upon. “Some of the back spray patterns even include an onion sack design and, believe it or not, each year we send European onion sacks to the manufacturer,” explained Petersen. Since developing the wobbler, Biedron and Zebco have expanded the range to include some more traditional patterns with a diving lip, useful for anglers seeking deep diving models, and there are now 16 different models in multiple sizes and colour patterns. But the original and unique concept of no diving lip
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Multiple connection eyes for different diving depths and movement patterns. Depending on the model, there are up to four separate eyes. The top eye creates more active movement and deeper diving. The lower eyes generate a more subtle movement and shallower dive.
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The absence of a diving lip creates a very lifelike action. The lack of aggressive movement is an intentional trait and one of the key reasons behind the wobbler’s success. The integrated diving lip also means the wobbler rarely gets snagged. The aerodynamic design is pioneering the way forward for jointed wobblers, making casting much easier.
variations of movement. On some models like the Power Cast Sea Trout, Stumpy and Fluffy the trebles are attached to the bottom of the lure rather than the rear end, a decision taken on the basis that many predator attacks come from beneath the lure and not from the back. Biedron has also introduced multiple eyes for attaching the reel line to adjust diving depths and action on the retrieve. With the addition of the Fluffy and Stumpy models, Biedron has returned to his roots by making extremely small wobblers ideal for trout fishing and also good for chub, asp and other species known to feed on fish fry. Those anglers who prefer aggressive movement from their wobblers may be surprised by the more sedate action of the Biedron. But Petersen is quick
“These lures don’t follow mainstream trends, trying to impress with rattles. The natural approach is more effective” is what first caught the attention of the market. Zebco has also introduced a two-dimensional link joining the body parts to create the movement pattern. Some of the joints even have a (patented) diagonal cut – as found in the Belly Dancer, Rim Jim and Tri Burner models – which generates further
Angling International January 2010
?
Want to talk to Zebco Sports Europe? Here’s how to find them...
Tel: +49 41 82 29 43 0 Fax: +49 41 82 29 43 22 Email: info-de@zebco-europe.com Web: www.zebco-europe.com
WHO ELSE IS LAUNCHING INNOVATIVE LURES? See p27
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The two-dimensional link between body parts creates an enticing movement which mirrors the swimming patterns of real prey fish and is especially effective in flowing water.
“The lack of aggressive movement is an intentional trait and one of the key reasons behind the wobbler’s success”
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Depending on the model, up to ten layers of colour are used to create the all-important shimmer effect. Slight colour differences are a sign of quality, proving each lure is hand finished and giving the angler the opportunity to use slightly different variants of wobbler.
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The wobbler’s rattling body creates an underwater sound pattern that can attract predators from long distances.
to point out that this trait – designed to imitate the swimming patterns of real prey fish – is among the main reasons it has become a proven predator catcher across Europe. “These lures don’t follow mainstream trends,” he says. “It is far easier to impress the fisherman with lures that rattle a lot and have aggressive actions. But the natural approach is sometimes more effective. “The first time I used the Biedron was whilst
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Only super sharp trebles are used in Biedron wobblers.
trolling in a cod competition in the Baltic Sea. At first I was totally disappointed by the action. I even suspected a production fault, but I went on fishing them against another top global brand that I was using at the same time. The end result was amazing. I won the tournament and caught more big cod on the day than all the other anglers together. And most of those fish were caught on Biedron lures.”
THE ARTIST WHO GAVE HIS NAME TO THESE REMARKABLE LURES A household name in lure design across Europe, Peter Biedron is a German porcelain artist of Polish descent. He is especially known for his creative, inventive skills regarding shape, size and colour patterns and is famous for his very small wobbler patterns. Biedron fishes privately in a highly populated area of Ruhrgebiet. The fish there have seen many lures before and so Biedron recog-
nises the need for constant design innovation. Biedron is best known for creating wobblers without a diving lip. “The strategy behind this is simple,” he explains. “If you are a prey fish, you do not really want to make a song and dance to predator fish around you and attract their attention. Therefore, these wobblers reflect the natural movement of prey fish, with their sleek and effortless motion through the water. “All Biedron wobblers are designed by me and go through vigorous testing in hard-fished waters. I am confident you will be amazed by the results.”
January 2010 Angling International
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
COMPANIES YOU NEED TO KNOW ABOUT...
FIPO’s Bologna Show doubles in size for 2010 By combining with Italy’s premier diving show, organisers are hoping to attract new consumers to fishing stands this year.
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rganisers of one of Europe’s best known sports fishing events – universally known as The Fishing Show and described as “the landmark event for fishing in Italy” – anticipate continued growth when the fourth show takes place from February 12th to 15th, 2010. Their confidence arises not just from the fact that the show has quickly made its mark as an unmissable international event, but that DiVex, Italy’s diving show, will be run concurrently under the same roof. This important new development means that the events will occupy a combined 40,000 sqm at the Bolognafiera Showground venue, more than double the space needed in 2009. The halls will be connected and a €10 single ticket will provide access to both shows. The Fishing Show itself will feature more than 100 exhibitors. Some 30,000 consumers and 2,000 trade professionals are expected to attend. The show’s successful formula of a dedicated trade day on the final day will be repeated, as will the new fly fishing section introduced last year. The show is organised on behalf of the Italian Federation of Sport Fishing Equipment Manufacturers and Professionals (FIPO) which believes the synergies between the fishing and diving markets,
their innovative philosophies, their stance on the conservation of freshwater and marine habitats and promotion of tourism will make the partnership successful and create additional value for visitors. FIPO also believes the alliance meets its objectives to broaden participation in fishing by exposing the market to other consumers and professionals and that this will help sales for exhibitors. Visitors can expect to find a comprehensive showcase of European fishing tackle, accessories, boats and services connected to the sport fishing sector. A packed programme of activities, demonstrations and seminars will in 2010 include a new dedicated interactive area taking up 1500 sqm in hall 20. Activities already planned include a photography show. The fly fishing area will once again include a casting pool for specialist fly companies to demonstrate equipment and techniques,
“The new alliance meets FIPO’s objectives to broaded participation in fishing” 10
Angling International January 2010
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demonstrations by expert fly anglers, fly tying and dressing techniques, and rod making. Organisers Expogeo reported a 5% increase in visitor numbers in 2009, despite tough trading conditions and the financial caution surrounding the industry. The fact that Bologna is among the world’s most beautiful cities and has excellent travel connections is an added attraction to visitors.
Want to be at the show?
Here’s how to contact the organisers... Tel: +39 02 89 697856 Email: info@expogea.it info@fishingshow.it Website: www.fishingshow.it
The King of Centrepins
100% Made in England. Certified to AS9100, the highest possible standard within the Aerospace, Marine and Defence Industries. For more information please visit:
www.kingpinreels.com
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
COMPANIES YOU NEED TO KNOW ABOUT...
King of centrepins all set to go global By combining the precision engineering of the aeronautics industry with the craftmanship of the UK’s foremost anglers, the Kingpin has risen to be one of angling’s most sought-after centrepin reels. “Now it’s time to take it further,” say its makers.
T
radition, heritage, history – call it what you will. But one thing’s for sure. You’ve either got it or you haven’t. For UK company Kingpin, all these traits lie at the very heart of their sublime centrepin reels. The story begins more than 20 years ago when Dave Swallow, a celebrated coarse fisherman based in southern England and regular visitor to the nearby Throop and Royalty fisheries, decided to design the reel of his dreams. After much consideration, Swallow commissioned Arnold Engineering, a Dorset company specialising in ministry of defence work, to undertake the commission and they began manufacturing the Swallow Centrepin in the early Nineties. The reel quickly became popular in markets like
Canada and North America where Britishmade, traditional, high-end products were (and still are) in great demand. After many successful years making the reels under the Swallow brand, Arnold Engineering introduced its own version, calling it the Arnold-Kingpin. Another Dorset company KW Engineering, specialising in aerospace and military precision engineering, had been making spools and back plates for Arnold. KW saw the potential for the product and, being a much larger organisation, eventually purchased the drawings and the name. And due to Arnold no longer being involved, KW decided to drop the Arnold name and register the reels under the Kingpin brand. The reel’s manufacture was dormant for a while,
until retired surgeon Ron Baxter, an avid centrepin user, rekindled KW’s enthusiasm in the project. Following some subtle design improvements, manufacture resumed. Now, with Stuart Ward, son of KW owner Keith Ward, steering the project, there is a full-blown strategy in place to introduce gentle, organic improvements, accelerate manufacture, drive an expansive marketing plan and increase sales around the world. “The Kingpin story is all about quality, precision and excellence,” explained Stuart. “These are reels
The men that made it
The history of Kingpin is littered with revered angling names. Hampshire roach ace Dave Swallow designed the reel in the first place to his own very high specifications and standards. Years later Bob James, famed fisherman and angling journalist, endorsed a special limited edition of the reel, and more recently Kingpin has been working on another special model commissioned by none other than Edward Barder, traditional angler and considered by many to be the maker of the finest split cane rods in the world.
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Angling International January 2010
WHO IS THE NEW UK AGENT FOR ABEL REELS? See p40
Kingpin’s makers on the power of ‘unique design’
Main image: technology is at the heart of the Kingpin’s success. Below right: the reel has proved popular in North America. Below left: the largest reel in the range, the Sovereign.
“We are aiming for the higher end of the market. This is a premier, precision product and is priced accordingly” – Stuart Ward, Kingpin
that people are proud to own and take real joy in using. They are the result of work by a number of true craftsmen down the years, the evolution of 20 years of traditional, high-quality workmanship. “We have carefully modernised the Kingpin in keeping with its legacy and have brought it back to the marketplace. We are already established in the UK, North America and Canada. As well as growing these markets, we now plan to expand into other countries and territories using independent agents, rather than distributors or wholesalers. Anyone interested should contact me directly. Holland, Scandinavia, Germany, France, Australia, New Zealand and Japan are of particular interest. “We are aiming for the higher end of the market.
This is a premier, precision product and is priced accordingly. Most models retail from £300 to £350, although we have just marketed The Imperial as an entry level, traditional centrepin reel at £225. “We also believe there is potential in the fly sector and we are in the advanced stages of producing our 5/6 fly reel. This will be ready for market in January 2010. The traditional market for centrepin reels is growing and the fact that Kingpin is the only English company building in England puts us in a great position.”
KW Engineering is an AS9100 certified company, the top aerospace accreditation for the manufacture of biometric components and the aerospace, aviation and defence sectors. So it is not surprising that the construction and performance of the Kingpin is of the very highest standard. Combining the science of its engineers with the expertise of anglers, Kingpin’s mission is to produce reels of unrivalled quality and functionality. The result is unprecedented precision, control and sensitivity in one astounding reel. Each reel is machined, precision ground and assembled to exacting tolerances. The consumer is given a choice of precision bearings to suit style and use – greased or oiled, stainless steel or ceramic. “The unique design retains the bearings, spindle and housing in one sealed unit, so the Kingpin need never come apart and therefore is largely maintenance free,” said Stuart. “Other centrepin reels force you to constantly engage and disengage the spindle and bearings, causing unnecessary wear and tear.” As befits the specialised nature of the product, Kingpin offers a customisation service at special request. Customers have a choice of ten different handles including burled wood and faux ivory. There is also a choice of three lever positions on the ‘Gold’ series, catering for left-hand and right-hand retrievers and also providing the option of positioning the lever near the reel foot. The reel comes in five standard colours – black, bronze, silver-black, red-black and gunmetal grey – plus the manufacturer will listen to special requests for “something a little different.” Parts and accessories for the Kingpin are of the same high standard as the reel itself. These include a dovetailed gift box handmade from cherry wood with solid cast brass fittings and brass Kingpin plaque. Also available is a black, branded thick neoprene pouch with Velcro strap to afford protection on or off the rod. Kingpin’s after-sales service includes a dedicated workshop in North America and another in the UK to service Europe.
?
Want to talk to Kingpin? Here’s how to find them...
Tel: +44 1202 677990 Email: stuart.ward@kw-eng.co.uk Web: www.kingpinreels.com
January 2010 Angling International
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
COMPANIES YOU NEED TO KNOW ABOUT...
Combined might of carp specialists puts Holly Kudos on top By combining two companies specialising in big carp products and terminal tackle, newcomer Holly Kudos can offer the best of everything to the European tackle trade. “We have the edge,” says its president.
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ew Chinese company Holly Kudos plans to cause a storm in the world’s fishing industry over the next few years. Formed from an alliance between Danyang Holly Fishing and Dalian Kudos, the OEM company believes that it is already set to “rapidly conquer” Europe with its carp and match fishing products. Its confidence stems from deep reserves of experience and knowledge of the European market – combined with a team of European angling consultants from Germany, England and the Netherlands. Danyang Holly Fishing has been producing carp and match tackle exclusively for selected European buyers before opening its doors to other customers and hooking up with Dalian Kudos last year. And although the company name is new, the two companies together have been active in the tackle trade for more than two decades. While Holly has concentrated on bigger carp and match fishing products such as bivvies, bedchairs, rod pods, seat boxes and umbrellas, Dalian Kudos has been more focused on terminal tackle.
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Combining the strengths of both companies, Holly Kudos aims to provide an unrivalled wide assortment of quality carp and match products ranging from the smallest rig ring to luxury two-man bivvies.
“Our European consultants help us recognise trends and translate them quickly into the right new products” While visiting the company’s new office and showroom in Weihai, the centre for the world’s sportfishing industry, many established companies have taken the opportunity to tour the two Holly Kudos factories in Danyang. As a result, numerous Holly Kudos products have already found their way on to the shelves of fishing tackle dealers in Europe. The turnover of both companies together has increased considerably since the merger and continues to show a steady growth, even in this financially difficult time. “The power of Holly Kudos lies in its knowledge of the very complex and highly competitive European market and its demands,” said Marketing Manager Lucas van der Geest. “It is without a doubt the only company of its kind with no less than four European consultants, all high profile anglers who have also earned their stripes in the tackle trade. They all live
Angling International January 2010
and work in China, either full-time or part-time.” The team of consultants consists of German match angler Stefan Posselt, English carp angler Mark Gardner, a Dutch predator specialist and staff member Gerrit Edelijn, founder of Dalian Kudos. Holly Kudos President Mr Wu Dong said: “These consultants help us recognise the latest trends and translate them quickly into the right new products, preferably a season ahead of our competitors. We not only understand what these products are used for, but also how they are being used. This enables us to get the quality right and even make improvements. It gives us that extra edge that can make all the difference. “Because we are so familiar with the European market, many customers are very comfortable doing
WHAT LURES SHOULD YOU BE BUYING? See p27
Main image: the Holly Kudos showroom is packed with high quality bivvies. Left: the new Holly Kudos catalogue, available from China Fish onwards.
business with us. This is not only because the management speaks English very well, but also because the people at Holly Kudos understand what it is that the buyer needs and expects. We are aware of the concerns of many buyers and any information is treated with the highest confidentiality. If a product is specially developed for a specific buyer, it can be for that buyer only. Quite a few costumers have expressed their relief after starting to do business with Holly Kudos. “I like to think of Holly Kudos not as a Chinese dragon, but more of that famous Chinese butterfly that with one flap of its wings can cause a storm on the other side of the world. With the new, big customers that we have secured, along with their very
attractive products, I think that is exactly what we will achieve in the next two or three years.” Holly Kudos Fishing Tackle Co. Ltd is a subsidiary company of Jiangsu Holly Corporation, a well-known and respected public listed company in Jiangsu Province, China. The Holly Kudos Fishing Tackle factory covers more than 30,000 square metres, has a staff of 300 workers and is located in Danyang, an hour’s drive from Nanjing Airport or a three-hour drive from the major city of Shanghai.
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Products begin with the very smallest leads.
Want to talk to Holly Kudos? Here’s how to find them... Email: info@hollykudos.com Web: www.hollykudos.com January 2010 Angling International
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
COMPANIES YOU NEED TO KNOW ABOUT...
VANNINI: ‘USA IS NEXT STEP FOR MOLIX’ A commitment to innovation, quality and functionality is behind the rapid rise of Molix lures in Europe. Now, says International Sales Manager Paolo Vannini, America is firmly in its sights.
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hen Italian company Molix entered the lure market in 2006 it knew that it had to produce something very special to succeed in this most densely populated sector of the fishing tackle industry. The Bologna business had a simple three-point philosophy. Only genuine innovation, the highest quality and proven functionality would be enough. Less than four years later and with a coveted EFTTEX Best New Product Award already in the bag, Molix is enjoying huge success across Europe and is already looking at opening a facility in the US – evidence enough that this young company has certainly made its mark. “For us, creating a lure means doing something different from the others. Innovation combined with quality is what we are most focused on,” says International Sales Manager Paolo Vannini. “We strictly follow certain standards and take maximum care about the final result.” Vannini points to the company’s worldwide network of experienced and successful lure fishermen as the source of the ideas captured in Molix lures. Working on the premise that there must always be a new idea at the root of the creative process or a new solution for an existing lure pattern, Molix is in constant contact with its consultants in the field. “We receive lots of input from our fishing partners so we know these ideas stem from real anglers’ needs and therefore will satisfy our customers’ needs,” adds Vannini. “It is teamwork in the true sense. Everyone feels part of the Molix team. It is all part of the spirit that has been behind Molix products from the very beginning and something that the company knows it must preserve to continue its success in the market.” Molix quickly learned that a good idea developed into a detailed mould and poured with the best materials is the key to high quality lures, something demanded by all lure anglers, regardless of their experience. It also understood that to compete at the top end of the market and to deliver consistently high-level product, it must have top-of-the-range moulding machinery, so its factory is equipped with 16
Japanese Sodick machines, known to be among the most accurate available today. The new products safeguarding that business philosophy include names like Brugas, Finder Jerk, Kiku and Trago Vib – just to mention a few of the Molix lures that will be found on the shelves of European dealers in 2010. And there’s further exciting news for 2010. Molix’s decision to exhibit at ICAST 2009 in Orlando – along with the company’s pro
Angling International January 2010
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staffer in the US Randy Howell – gave a real boost to the popularity of the product in the States. So what is the next step? “Yes, we are focused on new sales potential in the US market,” confirms Vannini. “We plan to open our own facility there within the next few months. There is big interest in Molix products over there and we cannot miss this opportunity.” Molix continues to welcome enquiries from dealers and wholesalers worldwide.
Want to talk to Molix?
Here’s how to find them...
Tel: +39 051 88 7919 +39 051 690 39 61 Email: info@molixfishing.com Website: www.molixfishing.com
EUROPEAN FISHING TACKLE TRADE EXHIBITION Valencia, Spain 11th-13th June 2010
BE THE BEST, COME TO EFTTEX Feria Valencia, Avda. de las Ferias s/n, 46035 Valencia, Spain T: +34.96.386.11.00 F: +34.96.363.61.11 E: feriavalencia@feriavalencia.com W: www.horizontal.feriavalencia.com
EFTTA, Unit 2i, Berol House, 25 Ashley Road, London, N17 9LJ, UK, T: +44.20.8365.0405 F: +44.20.8493.7220 E: info@eftta.com W: www.eftta.com
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Carp LinQ and Relix brands raise the bar for China Fish Best known for its Relix brand, Indonesian company PT Central Sarana Pancing will head to China Fish with an exciting new brand – Carp LinQ. “It’s a natural move,” says Brand Manager Lieanto Sjafri. “We understand the importance of quality.”
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n 2007, Indonesian manufacturers PT Central Sarana Pancing decided to head out in a different direction and develop a new product range called Carp LinQ. The company’s philosophy behind a range aimed at anglers who pursue carp all across the globe is simple: Carp LinQ is the best link between the angler and the carp of his dreams. This product range includes everything: the reel, line, rigs, end tackles, tackle boxes and also the baiting tools. “Carp LinQ seemed a natural direction of growth for a company which has been manufacturing high quality fishing lines and reels since 1994,” explained the company’s brand marketing chief Lieanto Sjafri.
“Customers were involved in every product development. As a result, Carp LinQ has enjoyed wide acceptance” “The facilities and manufacturing know-how to develop the products were already available. But the company first embarked on a journey to learn about carp tackle in order to be able to produce such products properly,” he continued. “An experienced carp fisherman from Holland was hired and consulted. A team was formed to study materials on carp fishing and to learn and understand the logic behind existing carp products available in the market. Customers were consulted and involved in every product development. As a result, Carp LinQ has enjoyed wide acceptance in the market.”
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Carp LinQ offers existing and prospective customers a one-stop solution for carp end tackles. Most of the essential items are now available within the range, with more new product being continually added. Furthermore, the product range can be tailored to suit the need of different market conditions and fishing styles in different countries and regions. “Most of all, we understand the importance of consistent quality to a carp angler,” concluded Sjafri. “Every single item we produce follows very strict quality specifications and control procedures. “Many discerning customers who have used Carp LinQ products have commented favourably on the quality.” Carp aren’t the only species to deserve a dedicated product range. For those who pursue the world’s mighty catfish species, especially the European wels, an extensive array of essential, extra strong and reliable items falls under the new Cat LinQ banner.
Angling International January 2010
Above: the Carp LinQ range includes everything from reels to line, and rigs to baiting tools.
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Want to talk to Relix? Here’s how to find them...
Tel: +62 21 5961265 Fax: +62 21 5961266 Email: lieanto@relixfishing.com Web: www.relixfishing.com China Fish: M235
WHO HAS LAUNCHED A LINE IDEAL FOR COMPETITIONS? See p47
Lines for all occasions Among Carp LinQ’s many stand-out items, which are the direct result of investment in research, development and the correct machinery to support the entire production process, is the new Removable Skin hook length braids. Available in Moss Green, Mud Brown and Pitch Black colour options and supplied on 20m spools in 15lb and 25lb breaking strains, they are the ideal choice for constructing a host of effective rigs including anti-eject, combi and Withy Pool types. Also new is Snag Proof Hooklink Braid. Again available in 15lb and 25lb tests, this one comes in Steel Grey, Ocean Blue and Pitch Black colours. Snag Leader, Sink Core, Carp Float, Horizon and Bottom Line are also fresh additions to what has already become a very comprehensive family of Carp LinQ lines – and there are more in the pipeline. “We have developed techniques to produce many highly camouflaged colours for braids as well as monofilaments. Thin braid with high strength, round and soft braids, high abrasion and sinking braids are some of the new products we will be showing at China Fish 2010,” revealed Lieanto Sjafri. Six new Carp LinQ hooks including the unusually shaped Hold Tight pattern, plus other products ranging from the ten ball bearing Ranger Bait Leader reels through to small yet essential items like swivels, rings and tubing, are also sure to interest anybody serving carp fishing markets.
“We have developed techniques to produce many highly camouflaged colours for braids as well as monofilaments”
A strong history means a bright future... Probably the best known brand owned by PT Central Sarana Pancing is Relix. Indeed, many customers know them by that name first and foremost. This is because Relix has been consistently present in many international exhibitions in recent years, and is distributed successfully in many countries. The Relix product range covers the three main groups: reels, lines and tackle boxes. In the reels category, exciting new products include the high speed 7:1 gear ratio Baitcasting reels and a new 7000 size within the existing Vi series of all-aluminum reels. Several more new front drag reels are still in development but will be ready for display at China Fish 2010. All the major line types are included within the Relix range in a host of options to cater for all the many
faces of fresh and saltwater fishing. Tackle bags and boxes, including single and double-sided openings plus tray storage options, are another strong and extensive part of the Relix brand. PT Central Sarana Pancing has come a long way since it was founded in 1991 in Indonesia to produce simple reels and accessories for the local market. In 1994 it produced its first front drag spinning reel of in-house design, and in 1996 fishing line was added to the product range. Its customer base subsequently expanded to include many foreign companies in Europe, Asia and South America. In 2000, the company added two new factory buildings of some 3,000 square metres to accommodate its hugely expanded operations. Another building
There are more exciting reels to come under the Relix brand.
was added a few years later, then in 2005 a braided line division was set up. Such a steady, sustainable history of growth gives PT Central Sarana Pancing’s partners strong confidence in its ability to deliver the right products on time and at the right price.
January 2010 Angling International
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G.LOOMIS UNVEILS RANGE OF ‘HIGHLY RESPONSIVE’ SPINNING RODS FOR 2010 Light but with no loss of power, the new Jerkbait Series will delight anglers in 2010, says Raffaele Mascaro. And there’s plenty more on offer too…
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here is far more to G.Loomis than fly fishing, and heads are sure to be turned in 2010 with the launch of some exciting new spinning rods including the Jerkbait Series. G.Loomis Europe’s Raffaele Mascaro explained: “Fishing jerkbaits, whether early in the Spring or later in the year, requires a lot of confidence in the technique. In cold water, it’s a pull, pause, pull, pause technique with lots of emphasis on the pause. Sometimes it’s as long as 30 to 40 seconds of just letting the lure suspend. “This is a deadly technique, especially with smallmouth early in the season, but you need a rod with a light, responsive tip to fish the bait properly without sacrificing power. “Our Jerkbait Series rods are designed with fast tips and progressive tapers in the mid-section so the angler can work lures correctly with minimal effort. The tip is light and responsive enough to impart a slight twitch if that’s what it takes to get the fish going, but there is plenty of reserve power in the butt section for getting fish headed your way.” The new Crank Bait Deep Flex is another superb newcomer, born out of requests for an even softer version of G.Loomis’s existing Crank Bait range. “For those anglers, we developed our new Deep Flex (DF) Crank Bait rods. They are a totally new design that creates a much slower taper and softer flex. They are incredibly light and provide unbelievable sensitivity and lure control,” continued Mascaro. “Another nice advantage is that the softer action is very forgiving when the fish runs or jumps so you are less apt to lose them. “It’s time to get excited. Crank bait anglers have never had it so good!” ‘Best in Show’ awards winner of the saltwater category at ICAST 2009, the G.Loomis Pro Green Series is a special set of inshore rods created for fishing small jigs, soft plastics and any number of artificial baits, including topwater work for myriad saltwater species. A great choice for school-sized blues and stripers along the Atlantic Coast as well as redfish, sea trout, 20
permit, bonefish, snook and small tarpon in Florida and all along the Gulf Coast, these rods offer a surprising blend of power and sensitivity. The Pro Green range isn’t meant to replace the
softer, more delicate action of the already popular Popping rod, but rather to add an aggressive fishing option for wading and boat anglers alike, allowing quick, accurate ‘snap casts’ to visible targets. From top to bottom: the new Jerk Bait, Crank Bait and Pro Green rods.
OF COURSE, THERE ARE FLY RODS TOO... A trio of new fly rod series for 2010 are set to underline once again why the G.Loomis brand is known and trusted as a byword for excellence. At the finesse end of fly fishing, designed for perfection in the demanding arena of European tournament stream angling, comes the new MAX Czech Nymph GLX series. These four-piece, 10ft, extra fast taper weapons bring the ultimate rod speed and line control when flicking teams of weighted flies upstream on light leaders.
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Czech nymphing is a style rapidly growing in the US too – and as ever G.Loomis is right at the forefront with its new series. Choose from #3 or #4 weight models, both equipped with luxury cork handles, Loomis reel seats and top end guides. G.Loomis has also introduced two new series of two-hand rods – the Stinger GLX and the VersaSpey Two-hand – which look sure to win legions of devotees in the coming months. Stinger GLX is an all-new four-piece configuration of the original Scandinavian -style three-piece Stingers, complete
with refined handle shapes and vastly improved transportability. The new VersaSpey range comprises five medium actioned two-handers between 12ft 6in and 13ft 6in. Blend fibre technology plus high quality yet moderately priced components combine to offer a truly versatile family of salmon and steelhead rods. Visually stunning and bearing the G.Loomis logo as a badge of pride, VersaSpey rods have exceeded even the high expectations of their own designers and look set for big success in 2010.
Want to talk to G Loomis? Here’s how to find them... Tel: +1 800 456 6647 Website: www.gloomis.com
W I T H S U F I X , T H E R E ’ S N OT H I N G YO U C A N ’ T C ATC H
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SUFIX HIGH PERFORMANCE FISHING LINE. BECAUSE YOU NEVER GET A SECOND CHANCE AT A ONCE-IN-A-LIFETIME FISH.
Sufix Performance Fuse is hotter than fire. The unique thermal fusion bonding technology and higher weave count create a rounder braided line with enhanced smoothness and superior Capt. Rick Murphy casting. Unmatched utlra-fine diameter gives me near zero stretch for instant hook setting power and confidence. “With Sufix, there’s nothing I can’t catch.” To find out more, visit sufix.com.
THE WORLD’S MOST HARDCORE FISHING LINE.
INTERNATIONAL DISTRIBUTION RAPALA VMC CORPORATION
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Former owners breathe new life into Paris show Salon de la Pêche Sportive will once again focus on fly fishing, lure fishing and tourism as it bids to regain its place as a pre-eminent European event.
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ourteen years after its launch, Salon de la Pêche Sportive is back on course to become one of the largest and most important fishing events not just in France but in Europe. The current organisers, Loisirs et SaOrganiser CharlesVincent Parachini. lons, sold the show four years ago but, unhappy with the direction in which it was going, bought it back again in July of 2009. And, with the backing of new investors, they are re-focusing the show on the key areas of fly fishing, lure fishing and tourism. “Over the course of the last two years the show has taken on an orientation of ‘total fishing’ which we believe is too broad and doesn’t correspond with what the market is looking for,” said organiser Charles-Vincent Parachini. “In the future we plan to concentrate on fly, lures and tourism – both freshwater and sea. We have moved away from carp and coarse fishing.” The formula appears to be well received as more than 160 exhibitors have already committed to the show, covering categories including fishing tackle and accessories, clothing, fisheries, fishing guides and agencies specialising in fishing destinations worldwide. The 16,000 expected visitors will also have the opportunity to become involved in educational and conservation activities, listen to expert advice and
SHOW HIGHLIGHTS 160 exhibitors from the fly, lure and tourism sectors. Worldwide destination agencies. Forums and demonstrations by angling experts. Seminars focused on education and conservation. Antique collectibles featuring reels, rods, flies, engravings and books. ‘Family space’ area for children. Special auction to raise funds for bodies working to protect species and the environment. Cinespace – a series of fishing films. Demonstration casting pool. 22
Organisers are expecting 16,000 visitors to attend the event in February.
Salon de la Pêche Sportive
Paris Expo, Hall 8 Porte de Versailles, Paris February 12th, 13th and14th, 2010 Opening times: 10am to 7pm watch demonstrations of fishing techniques. The organisational team has chosen to stay in the popular Porte de Versailles venue but will return the show to Hall 8, which has better lighting and fewer obstructions (posts) to inhibit exhibitors. They believe the layout of the hall will enable them to recreate the spirit of conviviality previously enjoyed by lure and fly anglers. Further improvements include a new zone dedicated to international fly tiers and a casting pool for demonstrating rods. A microphone commentary has also been reintroduced to keep people informed about what is happening throughout the three-day event. And all this for the same half-price 6 euros preregistration admission fee as last year. There is similar good news for exhibitors who get lighting, carpets, partitions and tables and chairs included in their costs, which the organisers are
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keeping as close to last year as possible. And those exhibitors who pay the 50% deposit up front will receive a discount of 10%. Exhibitors will receive a limited number (in proportion to the size of their stand) of free invitations for their best customers. The show’s marketing plan has also received an overhaul. In addition to regular communications to the fishing press in the lure, fly and tourism sectors, the organisers are in contact with clubs, associations and federations to help drive more people to the new-look event. Beyond this, nonspecialised press, including radio and television, is also being targeted.
“The show had become too broad, which is not what the market is looking for”
Want to be part of Salon de la Pêche Sportive?
Here’s how to contact the organisers...
Tel: +33 177 13 4481 or +33 614 33 7543 Website: www.salondelapeche.com Email: charles.parachini@noos.fr or chantal.parachini@noos.fr
Original Magic Swimmer
Magic Swimmer SOFT
The ORIGINAL Magic Swimmer is the tournament proven king of jointed, hard swimbaits. Fast-sinking models now available, plus sinking and slow sinking Fast-sinking versions swim on the drop, without any angler action ������� ��� ����� ������ ��� �� ����� ���������� ����������� which allows for a wide range of retrieval speeds 8 sizes in all, ranging from 3 1/2” inches to 9” Preferred swimbait on the BASS Elite Tour, and the key lure in wins by Todd Faircloth, Kenyon Hill and Jason Williamson
NEW! Magic Swimmer SOFT, with exactly the same look and swimming action of the original ��� ��� �� ����� ��������� Swims exactly like the original Magic Swimmer Pre-marked rigging holes in nose and body for perfect hook placement Package includes the SEBILE Soft Weight System �������� ���� ������� ����� ������� Not just a swimbait, but a very ��������� ��������� ���� ������ ���� ����� on Texas, Carolina and Drop-Shot rigs
��� ����� ������� ������ ���� and to see all models and colors, visit:
www.Sebile.com
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Spro set to distribute Dynamite
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pro B.V. and and Spro Deutschland GmbH have been appointed exclusive distributors of Dynamite Baits in Benelux and Germany respectively. One of Europe’s best known distributors, Spro won the contract in competition with other businesses and believes that the addition of the top bait range to the Gamakatsu, Strategy and Spro brands will make it an even stronger global force. Under the terms of the deal, Spro will be distributing a wide range of Dynamite products including its carp baits and groundbaits, but the agreement excludes the frozen deadbait range because of logistical issues. Sales and Marketing Director for Dynamite Baits Peter Chandler commented: “With the exceptional sales, financial and distribution infrastructure that is already in place at Spro, we are certain we will see a very positive effect on our sales growth in Benelux and Germany.” Spro’s Pascal Vermeulen believes the agreement is good news for dealers in both territories. “We will offer a package deal with our other products which means that clients have extra credit facilities,” he told Angling International. “So in addition to offering a great product we will also facilitate the financing for our dealers. So we definitely think they will welcome this news as very positive.” Spro will not be increasing its sales force but has installed additional racking at its warehouse in
Right: the Spro head office in Holland. Below: just some of the 326 new Dynamite products that Spro will now distribute in Benelux and Germany.
Holland to help accommodate the 326 new products now added to its range. “We have a great sales team of ten, we have the logistics in place and we have the financial strength necessary to distribute a brand such as Dynamite,” added Vermeulen. “Dynamite has been building its image in our territories over the years and its strong marketing machine has done a great job in creating awareness. Now it is our challenge to take this to the next level. We will
create an association between Dynamite and match fishing – something that happens in the UK but not yet in Benelux and Germany. By targeting the match angling sector we can achieve additional sales growth in addition to the increase in the carp market.” Spro B.V. President Takayoshi Fujimoto said he was confident the agreement would achieve additional sales growth. “Having the Dynamite Baits brand associated with Spro, Gamakatsu and Strategy will certainly result in an even stronger global force in the market,” he added. Spro BV: Tel: +31 347 320888 Fax: +31 347 320270. Spro Deutchland: Tel: +49 3643 77740 Fax: +49 3643 777420.
CORTLAND EXPANDS IN EUROPE Dr Slick sold by founder Cortland, the leading US line company, is expanding its reach into Europe with the appointment of new distributors in selected countries. Gowen and Bradshaw will handle distribution in Ireland, while Swedish company Bios has taken on distribution for Scandinavia. Cortland has also appointed Majorastore in Italy. “Cortland is excited to announce these new distributors in Europe,” said CEO Brian Ward. “They will distribute the full range of Cortland quality products to fine tackle stores in those countries and regions.
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“Cortland has made the move to enhance its presence in these markets and to grow our market share, as well as broaden the distribution of our full range of both fly fishing and conventional fishing products. “Cortland not only makes the world’s highest quality fly lines and related fishing products, but also produces the world’s most superior braid products at its 145,000 square feet facility in Cortland, upstate New York. “Cortland was looking for aggressive, high-quality distributors who have the expertise, diversity and market coverage to grow the Cortland brand across a broad range of products. “We are looking forward to solid marketplace input through our distribution partners to help us develop products specifically designed for their discriminating fishermen and women. We are excited about the opportunities that these strong distributors will afford us.”
Angling International January 2010
Fly fishing and fly tying tool company Dr Slick has been sold by founder Dr. Kenneth High to an employee group headed by General Manager Steve Fournier. Terms and conditions of the sale have not been made public but do include the Montana company’s headquarters and production building, all products, logos and intellectual property. High, who founded the business in 1989 and who recently retired from his urological medical practice, has been retained as Product Design Consultant. He Steve Fournier said: “I cannot see any other outfit that would General Manager, Dr Slick uphold the Dr Slick tradition of quality and innovation. I had the idea but Steve Fournier built the company and should continue with it.” Fournier anticipates that day-to-day operations will continue as they have for the past 15 years. “We were the first to develop this niche in the industry,” he said. “The products are so labour–intensive that we were all convinced that no one could continue our tradition of finishing the items here.” Dr Slick produces more than 300 fly fishing and tying products including various models and sizes of scissors, pliers, nippers, hook files, necklaces, fly floatants, hair stackers, titanium and ceramic fly-tying bobbins, hackle pliers, tweezers, whip finishers and dubbing tools, as well as growing its OEM and custom manufacturing division.
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12,13,14 february 2010 février 2010
Fly • Lure • Sea • Beach Fishing Tourism • Exotic Fish VIPARIS : Porte de Versailles - PARIS 15ème - De 10h à 19h
Organisé par : LOISIRS et SALONS - 11, rue de Milan - 75009 PARIS
Tél (33) 01 77 13 44 81 - Fax (33) 01 47 66 32 18
T S U M U O Y S E LUR IN2010 STOCK sector e r lu e th in s r ato Leading innovations they believe will reveal the cre your territory next year. drive sales in
2010 LURES L ATE ST RELE A SE S • INNOVATION
Dragon’s ‘aggressive movers’ are irresistible Buster lures are the latest release from Poland’s Dragon Tackle, available in six sizes from 7.5cm to 15cm with a variety of colours to entice pike, trout, asp, perch and other predators. Unique construction of the tail fin which is fixed at less than 90 degrees to the body, plus a series of bumps along the dorsal fin area, give these soft bodied lures a characteristic aggressive action even during very slow retrieves. Team Dragon consultant Arkadiusz Mackiewicz (above) was stunned by the results when he first field-tested the largest two Busters at a shallow venue. “I turned my attention to the big Busters, which theoretically should work best during aggressive fishing with a jerking technique. It soon became clear that they really worked, independent of the technique used. Their tails would bend nicely, flippers move, and sides flash. They worked as well in descents in combination with a size 10 head. In three days of testing I caught 45 fish.” Contact Tel: +48 52 326 80 16 Web: www.firmadragon.pl
Response and strength from Ultimate Fishing Asturie is a top water lure from Xorus, a brand created by French big fish masters Ultimate Fishing. It comes in two sizes, 110mm and 150mm, with a choice of 14 colours. Retaining a perfectly flat profile whether stationary or in motion, the Asturie responds wonderfully to any retrieve sequence. Whether fast or very slow; ‘walking the dog’, tight, or wide and long, this lure will create enticing side-slides over 60cm. Asturie can also be worked with an underwater swimming action just below the surface layer, ideal for days of small chop. Its aerodynamic shape permits extra long casts while Japanese hooks plus a strengthened Backbone feature are designed to resist the toughest of predators.
“Retaining a perfectly flat profile, the Asturie responds to any retrieve sequence” Contact Tel: +33 2 97.31.27.89 Email: ultimate.fishing@orange.fr Website: www.ultimate-fishing.fr
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Angling International January 2010
New ranges and deals give Salmo more bite With four new distributors in key European territories, plus exciting new lures for all kinds of predator fish in fresh and saltwater, Polish company Salmo has every reason to approach the new year with vast confidence. Hot picks from the lure range include 10cm and 12cm versions of Salmo’s Sweeper jerkbait (below), already a big hit with pike hunters in its original 17cm size. For sea trout and zander fans, a new Twitchbait with specially crafted lip is set for success. Further releases for sea bass, asp, ice fishing and big game shorecasting are also in Salmo’s busy pipeline. Distribution-wise, Germany is now covered by Think Big. Benelux is served by Yaris Sports, Miguel Rodriguez will handle Salmo Spain while BIOS is taking charge of the market in Sweden. “We are very proud to start cooperation with all these companies and are working hard on more new products and better service for all our distributors,” says Salmo boss Piotr Piskorski.
Contact Tel/fax: +48 89 5123 171 Web: www.salmo.com.pl
Carson launches scentcarrying lure and more Made in Italy, produced and ready for worldwide distribution in January 2010. That’s the new Heron range of lures from well established Italian tackle giants Carson, who are actively hunting potential distribution partners and welcome enquiries from all territories. Highlights include the Crack (known as Brevet in USA and Canada) with its unique scent-carrying capacity thanks to a twist open/close compartment. If no scent is used, simply leave this compartment open for maximum amplification and attraction on the retrieve. The Mantide range, with built-in steel wire, is another lure certain to grab the immediate attention of customers seeking reliable and dynamic action with the larger predators across the globe. A full Heron catalogue will be ready soon, all enquiries to Carson of Italy. Carson is seeking global partners for its new range.
Contact Tel: +39 011 4501 668 Email: info@carson.it Web: www.carson.it
2010 LURES L ATE ST RELE A SE S • INNOVATION
Contact Tel: +358 403505735 Email: info@jigwobbler.com Website: www.jigwobbler.com
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Jigwobbler is a world-first innovation from a nation with a rich lure fishing heritage – Finland. Tested in all waters including streaming conditions with excellent results, this impressive ‘next generation’ hybrid combines the features of a jig and a wobbler in one, thanks to a jointed front end with a lead head for extra long casting capabilities plus a crafted lip and body trailing behind. With a medium/fast sink rate and a wobbling descent action, a special metal ‘wire’ guard protects it from being snapped off by sharp teeth. Use either a steady retrieve or bring it in with a jerk-pause style. A video on the website www.jigwobbler.com makes excellent reference viewing. Invented and designed by Mikael Brandt, owner and founder of Oy FP Finland Ltd, the pattern-protected Jigwobbler is a hot prospect for potential distributors worldwide – be first to get in touch!
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Jigwobbler offers the best of both worlds
Premium quality always comes at a price. But Russia’s RB Bait has enjoyed a fine trading year – including the ‘Best New Metal Lure’ product award at EFTTEX 2009 in Budapest – because its mostly European market is content to pay the price for extremely effective and durable fishing lures like RB’s Devons. Produced in Russia, not China, RB’s Devons are made of brass or in some cases lighter alloys, all of which are electro-plated to exceedingly high standards. Some are even plated with silver for an outstanding long-lasting reflective finish. Devons remain a true classic in the ever-expanding world of fishing lures, but there is far more to RB Bait than just this one product line. ‘Revolutionary’ new models for the 2010 season are promised, so potential business partners are urged to get in touch and share the success. B
Hot prospect: the Jigwobbler is styled as a ‘next generation’ hybrid.
An instant classic – with more to follow!
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Big hits: But Devons are just the start for Russia’s RB Bait.
Contact Tel: +7 495 730 17 09 Fax: +7 495 632 27 95 Email: info@osnas.ru Website: www.rb-bait.com
Livetarget puts faith in The attractor that helps lures work better… its amazing replicas Livetarget lures represent an evolutionary step in the way crank baits are built and painted. From unique fuselages that give accurate profiles with light-catching surfaces to multi-layered paint processes that allow anglers to ‘match the hatch’, these lures surpass ‘imitation’ and provide anglers with precise live bait replication. The Yellow Perch is available in three colours, four sizes and two diving depths per model, giving anglers tremendous diversity. Other lifelike models in the Livetarget line-up include Bluegill, Pumpkinseed, Largemouth Bass, Smallmouth Bass, Golden Shiner, Shad, Smelt, Crayfish and Blueback Herring.
“Multi-layered paint processes allow anglers to match the hatch”
Contact Tel: + 1 905 468 4448 Email: info@koppersfishing.com Web: www.livetargetlures.com
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Powered by saltwater and requiring no batteries, Esca makes any lure or bait come alive via mimicking natural lights emitted by baitfish in the ocean deeps plus creating a life-like electromagnetic field. Attached to your favorite lure or tackle, Esca helps you catch more fish. A combination of Mother Nature’s design and advanced microchip technology, this robust and deadly efficient attractor works for all types of saltwater fishing including jigging, trolling and casting. Anglers around the world are already winning tournaments and setting personal records with Esca. Make your customers one of them! Limited distributorships are available. Contact North America: info-usa@escaglobal.com; +1 631 928 4433 Elsewhere: info@escaglobal.com; +47 90 84 04 96 Web: www.escaglobal.com
It’s so easy! The new Strike Pro Bandit Tail
Due for release in Spring 2010, Bandit Tail is the hot new creation of Strike Pro and its Swedish design team CWC. Billed as an awesome pike-catching machine, this 80g lure is extremely user-friendly and simply can’t be fished wrongly no matter how you retrieve. Slow sinking with a pronounced sideto-side motion, the added attraction of a soft plastic tail plus the slight rolling of the bait at the end of each glide produces incredible action and belly flash. Upon the pause, the fully replaceable tail continues to flutter generating an irresistible feeding trigger mechanism. Available in 12 colours and equipped with Owner ST-36 treble hooks, the Strike Pro Bandit Tail measures 220mm (150mm without tail).
“This 80g lure is extremely user-friendly, it simply can’t be fished wrongly”
Contact Tel: +46 8 761 0600 Web: www.strikepro.com
S-action puts Swim Tail Wobblers on top
Denmark is a nation rich in fine predator fishing opportunities, and the country’s innovative lures has rapidly gained a reputation as a producer of massively effective products to tempt toothy fish of all sizes. Witness Norway’s 2009 Predatortour series, where creations from innovative lures were on the prize table in the evening, thrilling all the winners. The company’s latest release is the Swim Tail Wobbler, which is set to make serious waves in 2010 with its distinctive and super-rapid S-action. This irresistible motion is achieved through a unique soft tail section and its attachment to the lure’s main body. Anglers can choose from 30mm, 45mm, 55mm and 110mm+tail models, covering everything from perch through bass, zander and salmon to the largest of pike. Contact Tel: +45 3013 9591 Email: lars.sogaard@innovativelures.com Web: www.innovativelures.com
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2010 LURES L ATE ST RELE A SE S • INNOVATION
Sébile takes the Magic Swimmer to the next level 2010 heralds the arrival of a new addition to Sébile’s acclaimed Magic Swimmer range of hard bodied jointed lures. The Magic Swimmer Fast Sinking series (F-SK) is the perfect blend of science and nature. Body sizes and shapes are engineered to create lateral turbulences along the sides, just like real live baitfish do. Internal weighting provides a weight-forward centre of gravity so these lures literally swim on their own even when no action is imparted by the angler. There are five sizes of fast-sinking Magic Swimmers – 82mm, 110mm, 145mm, 190mm and 228mm – ranging from the lightest at 9g to the heaviest at 145g. All feature the finest in hooks and components, together with Sébile’s quality colour finishes which are effective in fresh and saltwater alike.
“A weight-forward centre of gravity means these lures literally swim on their own” Contact Tel: +852 2703 9009 Email: sales@sebile.com Web: www.sebile.com
Molix unveils the perfect predator lure
The Jubarino is the smaller version of the Jubar Smart, one of the most popular jerkbaits in the Molix product line. This 50mm, 2.5g slow-sinking lure features erratic jerking movements that allow the angler to explore subsurface and medium water depth ranges. It has great balance during steady retrieves and a natural swimming action even in fast, strong currents. The lure is intended to imitate a dying or a feeding baitfish. Easy to cast and use, it’s the perfect lure for predators of any size. Short pauses are recommended when jerk fishing stillwaters and reservoirs. A faster retrieve with pauses is recommended in heavy current situations in rivers and streams. The Jubarino is available in more than 12 different colours.
Contact Tel: +39 051 887919 or 6903961 Email: info@molixfishing.com Web: www.molixfishing.com 32
Angling International January 2010
速 速
MOLIX - via Guiccioli, 24 - 40062 Molinella - Bologna - Italy Phone +39 051 887919 - Fax +39 051 6903961 - www. molixfishing.com - e-mail: info@molixfishing.com
2010 LURES L ATE ST RELE A SE S • INNOVATION
New Flat Rap is yet another Rapala classic Top: the realistic Agat Perch. Left: the Mr Blade is a 140mm glider jerkbait.
Jerkbaits to tempt both fresh and saltwater fish
Agat jerkbaits are handmade from 100% beech wood and have a special coating that makes them very resistant to predators’ teeth and other damage. Suitable for both freshwater and sea fishing, they are equipped with Owner hooks and are thoroughly tested in waters across Europe before reaching market. Two of the leading baits in the range are the Agat Perch and Mr Blade Floating models. Mr Blade is a 140mm, 78g glider jerkbait most effective when fished with a short, sharp jerky retrieve, inducing an alluring side-to-side action and belly flash that tempts strikes from the most wary fish. The realistic Agat Perch is a 145mm, 96g slow-sinking lure that has a stable, consistent action regardless of the speed of retrieve which proves irresistible to predators. It is the ideal lure for beginners and experts alike.
Contact Tel: +37 126 809 663 Email: alex.zhoukov@gmail.com Web: www.agatlures.com
The family resemblance is unmistakeable, but there is something different about this Rapala lure that gives it its own unique identity. On further inspection you notice the distinctive flat sides that you haven’t seen before. And that triangular shaped lip is also new. Yes, there’s certainly something special about the new balsa Flat Rap from probably the world’s foremost producer of lures. The Flat Rap’s action is a hard flashing modification of its maker’s classic ‘wounded minnow’, and it rises slowly in the water when retrieve is paused. That triangle lip enhances the quicker action while deflecting off obstacles in its path. Armed with VMC Black Nickel hooks, the Flat Rap has a running depth of 0.6 to 1.5 metres. Each Flat Rap is handtuned and tank-tested to ensure it embodies the fish-catching performance Rapala is known for.
Contact Tel: +35 89 7562 540 Email: info@rapala.fi Web: www.rapala.com
SkippyFISH: “Our lures drive fish crazy!” Irresistible lures: note the long tails in both products left and below.
“SkippyFISH lures trigger the genetic instinct in all game fish to attack,” says company CEO and touring pro Lou Consoli. “They can’t resist, they must feed. Whether you fish fresh or saltwater, these baits are the most realistic lures ever used, resembling the taste and feel of real baitfish.” Consoli maintains the key is in the body and long tail. The split in the belly conceals the hook and allows lifelike movement through the water, while the tail and thin fin create lots of vibration. All SkippyFISH lures are injected with a scent to “drive fish crazy”. Consoli recommends skipping the weedless lures across the water to simulate scattering baitfish, under docks and trees or over grass. SkippyFISH lures are already in stores worldwide and Consoli is expecting more enquiries. “Dealers enjoy very high profit margins,” he says.
Contact Tel: +1 610 906 3114 Email: lou@skippyfish.com Website: www.skippyfish.com
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Angling International January 2010
The catalogue and design service from Angling International The best tackle writers Creative designers Hi-tech digital production Print buying department Experts in production To work with angling’s fastest-growing media brand, please email rob@angling-international.com or call +44 1733 392970
January 2010 Angling International
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casting dreams... catch ing passion...
www .fishin gshow.it - info@fishingshow.it 4
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BOLOGNA | ITALY
fishingshow
2010 FEBRUARY 12-15
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Weihai Hanhigh reaps rewards
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eading Chinese manufacturer Weihai Hanhigh is reaping the rewards for focusing on high-end products at its new factory, Gold Stone International, in Weihai. Owner Wang Qian Gang opened the new 3,000 sqm plant in early 2009 to complement his existing 10,000 sqm factory in Gushan. And already the move has resulted in significant volumes of new business. “Yes, we are getting a lot more demand and new orders,” Wang Qian Gang told Angling International. “It has been particularly busy since October when most of our customers came to see the products. They were able to try the products and they were impressed with what they saw.
“The purpose of setting up the Gold Stone factory was to meet the increasing demand we have experienced for high-end fishing rods. “We have invested in new equipment and have employed new engineers and managers with the experience necessary to meet the needs of worldwide brands. Requests for product differ from one market to another. But at Weihai Hanhigh we have the ability to meet any requirement.” The new facility is equipped with the latest machinery and has the capacity to generate 200,000 rods a year across all fishing sectors. In 2010 Wang Qian Gang anticipates most growth to come from spinning, carp and sea.
Top: the new factory in Weihai has increased capacity for high-end products. Above: it has the facility to generate 200,000 rods a year.
And he fully expects that exhibiting at China Fish in February (booth number 225) will prompt even more demand for the company’s growing range. “We will try to show a full range of our products in Beijing and we are confident of getting more growth when visitors see these products and understand the kind of service we are able to provide,” he added. “China Fish is likely to boost our business in the fly, match, feeder, surf and pole categories.” Weihai Hanhigh was established seven years ago and constant development has led to the setting up of systems for company management, quality control, product innovation and customer service. The company has established its own brand on the Chinese domestic market but going international with its own brand remains a long-term goal. In the meantime, Weihai Hanhigh will continue to build its business as an OEM contractor, enhancing its reputation for quality and service.
The company welcomes OEM enquiries to +86 631 538 1858; river@hanhigh.com; www.hanhigh.cn China Fish Booth No. 225
Richard Taylor named Leeda MD Richard Taylor has been appointed Managing Director of Leeda. The appointment officially takes effect from January 1st although Taylor is understood to have already taken on the role day-to-day. Taylor spent nine years at Hardy & Greys in sales and product development before joining Leeda in 2007. As Product Director he has played a leading part in transforming Leeda from a commodity-driven business to a brandled, launch-driven company. He has taken on increasing responsibility since the retirement of CEO Peter Roche in March 2009 and has pledged to continue Leeda’s commitment to raising the levels of new product development. “It’s a case of continuing what we have been doing for the last few years,” he told Angling International. “I am not looking for radical change to the business model because it is working well for us.” Taylor added that Leeda is looking to appoint two new people in Wychwood Carp marketing and product roles. 38
Angling International January 2010
WEIHAI HANHIGH FISHING TACKLE CO.,LTD.
Quality at affordable prices
WEIHAI HANHIGH FISHING TACKLE CO.,LTD. Add: Gushan Industry Zone, Weihai, China Tel: 0086-631-5381858 5381861 Email: river@hanhigh.com or river12166@hotmail.com
Fax: 0086-631-5381859 Http: www.hanhigh.cn
Booth M225
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Sharpe’s of Aberdeen secures UK agency deal for Abel Reels
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bel Reels has appointed Sharpe’s of Aberdeen as its exclusive agent in the UK and Ireland. The California company, famous for its fly reels and customisation service, believes the move will help it “properly increase” sales with authorised dealers in the two markets. Sharpe’s will not carry stock of Abel products – orders will continue to be fulfilled and billed directly from Abel – but it will act as a maintenance and
“Sharpe’s will deliver the same excellent service for Abel dealers as they do for their own products” service base and will carry an extensive range of spare components. In a communication to UK and Irish dealers, Abel’s Director of Sales Jeff Patterson explains that Sharpe’s personnel will visit shops regularly, informing them about new products and providing details of back-up services. “Sharpe’s will deliver the same excellent service for Abel dealers as they provide for their own line of products,” says Patterson. “They will cover everything except cosmetic alterations or blemishes that can be refurbished at the Abel factory.” Sharpe’s already has extensive experience of the Abel range of products and Director Don Mackenzie reported a “very strong” response from dealers within a week of the announcement being made. “Abel are seeking more exposure in the UK and Ireland and we can give them that,” he told Angling International. “Their customers here used to have to send products back to the US for maintenance and service, but now we can handle it for them.” Extremely strong in the US, Abel has become
SkippyFISH relaunches website SkippyFISH has relaunched its website in response to popular demand for more content and information. The new look incorporates five main categories – news and events, guide talk, bait shop talk, angler spotlight and anglers’ reviews, where visitors can display their catches and talk about techniques for using SkippyFISH products. The site is targeting anglers, dealers, media and industry professionals and SkippyFISH owner Lou Consoli has also introduced a monthly photo contest where anglers can sign up to the Skippyfish email newsletter, submit their pictures and stand the chance of winning cash prizes. The company’s Affiliate Program invites fishing clubs and anglers to earn cash promoting 40
SkippyFISH products. “It’s a way for us to sponsor and reward anglers for their dedication to our brand,” said Consoli. “We even pay $10 just for signing up.” Take a look at the site at www.skippyfish.com
The new site allows anglers to share stories of their successes with SkippyFISH lures.
Angling International January 2010
Abel is known for its hand-painted reels and excellent restoration service.
know for its custom, hand-painted, limited edition reels and reel restoration service. It has continued to grow its export business and is now looking for further expansion by seeking distribution in Scandinavia. Additional information is available from jeff@abelreels.com, +1 805 484 8789 or from Sharpe’s of Aberdeen 01466 794415.
NEW FLY TYING EVENT IN IRELAND
Irish Angler magazine has launched the Irish Open Fly Tying Championships for fly tyers worldwide. The event is split into two sections – the expert category, for those who have won medals or sold flies commercially, and amateurs, covering those who have never won medals or sold commercially. The panel of judge comprises Peter Dunne, Mike Shanks and Peter Kealey and prizes include Keough capes, Partridge hooks, an Ultimate Reference vice, a Hardy Perfect reel, a G.Loomis rod and many more. Entry details can be found at www. irishangler.com or www.irelandflytying.com. Irish Angler is the biggest-selling angling magazine in Ireland, covering game, sea and coarse fishing.
casting dreams... catch ing passion...
www .fishin gshow.it - info@fishingshow.it 4
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fishingshow
2010 FEBRUARY 12-15
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
China Fish celebrates its history
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hina Fish 2010 plans to take a nostalgic journey back into time as part of the special celebrations for the show’s 20th anniversary. The organisers of the huge event, which takes place in Beijing’s Jiuhua International Exhibition Centre from February 23rd to 25th, have introduced a unique display of commemorative material and old pictures going right back to the show’s inaugural year in 1991. A special illustrated album, printed in both Chinese and English, will also be presented to visitors as a souvenir when they visit the 288 sqm booth where the exhibition is to be hosted. “The centrepiece of the new booth will be a wall displaying every exhibitor who has ever participated in China Fish since 1991, the year they first attended the show and a personal introduction from them,”
“The centrepiece will be a wall displaying every exhibitor since 1991”
younger generations of former industry leaders who have taken over their family businesses in China.” A further commemorative wall within the booth picturing overseas visitors over the last 20 years and showing nominations for “the most influential visitors during the past two decades” is sure to be another focal point of discussion. Li Jiang will also relate the story of his childhood dreams for the show and how he has developed it An artist’s impression of into the major event it has become the special anniversary today in the face of competition booth at China Fish 2010. from state-owned enterprises. Other special attractions at the explained organiser Li Jiang, who has developed anniversary show will be a lucky draw for international China Fish into an event acknowledged as among the buyers offering 10,000 RMB cash (about $1,465 world’s biggest fishing showcases. USD) or a new laptop. The show will host its biggest“It is interesting to observe how more and more ever reception banquet which is anticipated to attract young faces are showing up in the industry, the as many as one thousand guests.
Successful debut for Hungarian carp show
A new carp show in Budakalasz, Hungary, is to become a regular fixture on the European calendar following the success of the first event in November. The Ponty Show (Carp Show) attracted a reported 4-5,000 visitors to the Lake Omszki venue on November 14th and 15th and organisers are now considering a bigger venue to accommodate the anticipated extra demand for next year. “We launched the show because modern carp fishing is becoming more and more popular in Hungary,” Event Director Géza Bujaki told Angling International. “It was a great opportunity for companies to build up an international network and we had numerous visitors from surrounding countries like Austria, Slovenia, Ukraine and Romania.” Most exhibitors were Hungarian distributors representing carp brands including Carp Zoom, Hardy & Greys, Energofish, Kryston, Balzer, ESP, Solar Tackle, Wychwood, Hayabusa, Shimano, Dynamite Baits, Trakker, Vision Baits, Imperial Baits, Enterprise Tackle, Delkim, Garner and Sufix. 42
Angling International January 2010
“It was really successful with distributors reporting a good turnover. Next year we would like to attract more foreign companies to the show,” added Bujaki, whose fellow organisers include Krisztina Garami, Attila Csakany and Ferenc Kracsal. As well as having the opportunity to buy top products at good prices, visitors were also treated to demonstrations by a host of top European carp anglers including Frank Warwick. Warwick’s casting demonstration with Century rods, plus his skills in firing groundbait ‘canonballs’ were a highlight of the weekend, as were Krisztian Jankovich’s feeder rods masterclasses. More details from info@carplove.com or at www.carplove.com
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
AFFTA considering new show
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he American Fly Fishing Trade Association (AFFTA), organisers of the Fly Fishing Retailer (FFR) Expo is considering hosting a stand-alone show or combining with an existing event following its split from FFR owner Nielsen Business Media. The Association is looking at its options after Nielsen wrote an open letter to manufacturers and buyers from the fly fishing and outdoor recreation sectors inviting them to join its Outdoor Retailer Summer Market in August 2010. In what can only be viewed as a competitive threat to FFR, Nielsen concludes that the fly fishing industry cannot sustain its own event in the marketplace, offering to provide a new venue and experience for FFR participants, along with an opportunity to grow the fly fishing category Kenji Haroutunian: sent into other segments in the letter proposing fly show outdoor market. within Outdoor Retailer. The letter from Kenji Haroutunian, Group Show Director for the FFR and Outdoor Retailer shows, states: “From our 30 years of experience producing scores of specialty-sports trade shows, including 11 years of FFR, it is clear that the fly fishing marketplace will be better served now and in AFFTA’s Gary Berlin: “We the future by expanding its put the interests of the fly fishing industry first.” reach to include the overall outdoor specialty marketplace. “We are convinced that the best opportunity to
What next for US fly fishing buyers? “FFR won’t be held in Denver.”
grow as a market and build on the core strength inherent in the fly fishing market is to be connected to a larger collection of relevant businesses at Outdoor Retailer. “Therefore the entire fly fishing industry is invited to join Outdoor Retailer Show in 2010 as the FFR will no longer be held in Denver.” Haroutunian goes on to claim that 25% of FFR companies already exhibit at Outdoor Retailer and that consistently more than 20,000 professionals are involved in the sales process at the show. The current situation has developed following discussions between Neilsen and AFFTA about how to improve on future shows, but which failed to form a satisfactory conclusion. Nielsen Senior VP David Loechner made a proposal to AFFTA’s September Board meeting to combine FFR and Outdoor Retailer and in the words of Association Chairman Alan Gnann this was “initially felt to be a reasonably good fit.” However, when the final floor space proposal was made clear it was considered to be “grossly insuffi-
Zwolle Carp Show “is full!”
Rod Hutchinson Baits are among the new exhibitors at the Zwolle Carp Show in Holland on February 6th and 7th, one of the most important events on the European carp fishing calendar. The consumer show is in its 16th year and has once again attracted a host of celebrated companies and brands from around Europe including Advanced Carp Equipment, Delkim, Trakker, Venture Carp, Ultima International, Sensas, Shimano, Korda, Nash, Pro Line, Spro, JRC, Imperial Baits, Haka Tackle, ESP, Holland Baits, Fox International and Target Baits. 44
Talks by top names Danny Fairbrass, Rob Hughes and Steve Briggs will be an additional attraction. Carp legend Terry Hearn will also attend. Organiser Mick Paine confessed to being pleasantly surprised with last year’s attendance of 9,000 (a 17% increase) given the economic circumstances, and is feeling positive about this year’s prospects. “The show is full and there has been so much interest on all sides that there is no reason why we shouldn’t grow again,” he told Angling International. “People may not be spending on houses, cars and boats
Angling International January 2010
but they are still spending on their favourite hobbies. “Carp is still the single most popular species in this part of Europe and I would think accounts for 7080% of turnover in the shops. Most exhibitors are coming back again and wanting more space.” Paine limits retailing at the show to six selected Dutch dealers to “avoid a Turkish bazaar”, with some smaller bait companies also allowed to sell. The entry fee has been held at €10 (children 12 and under free). Opening times are 9am-5pm on Saturday and 10am-4pm on Sunday.
cient” and did not meet AFFTA’s expectations for a show within a show. In addition, the timing was considered by many members to be unsuitable and the proposal was subsequently rejected. Both parties engaged in negotiations to allow AFFTA the opportunity to acquire the rights to the FFR Show but these negotiations were unsuccessful and AFFTA demanded that Nielsen either produce a 2010 FFR as required by contract or terminate the agreement. Nielsen released AFFTA from its show production contract as of November 30th, allowing AFFTA to seek alternative venues or partners. However, aware that AFFTA planned to issue a press release announcing the contract termination the following day, Haroutunian issued his letter just a few hours earlier declaring that Nielsen was planning to combine FFR with Outdoor Retailer. “The manner in which this press release was issued caused a lot of confusion, as members of the fly fishing industry thought AFFTA was a partner to the show, when that is not the case at all,” said AFFTA President Gary Berlin. “When all is said and done, AFFTA and its Board can be proud to say that at every step of the negotiation process, the interests of the fly fishing industry have been at the forefront of all discussions.” Berlin added that now it is no longer contractually obligated, the Board is considering multiple options for a 2010 fly fishing industry trade show. These include hosting a stand-alone show or combining with an existing show.
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S U P P OR T ING P R OD U C T IN NO VAT ION W OR L D W IDE
at Angling rs ito ed t uc od pr e th th on m Each t exciting new International select the mos To help you t. ke ar m to t gh ou br g in be le tack customers, we decide on their appeal to yoeurmanufacturers so will include insight from thss immediately. you can start doing busine
products you need to know about Hi-tech line ideal for tournament fishing
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FHP Fluorohybrid Pro from Advancium is primarily designed for pro performance techniques such as Texas rigging, Carolina rigging, flipping and pitching, drop shot rigs and all jig techniques. This EFTTA-approved line is available as 0.335mm/20lb, 0.375mm/25lb, 0.415mm/30lb and 0.455mm/35lb. What the makers say: “FHP combines all the essential attributes in one line. The line’s low stretch means anglers experience extreme sensitivity and supereffective hook-setting. It is unmatched for strength which, together with near invisibility underwater and easy casting qualities, makes it a line that is ideal for tournament fishing. A 100% fluorocarbon core makes FHP totally waterproof, minimising drag in the water.” Business contacts Fax: +33 478 448 637 Email: contact@parallelium.com Website: www.parallelium.com
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Spray pumps from UK container specialist Measom Freer Measom Freer, the packaging and storage specialist, has introduced two completely new pump ranges. Both the spray pumps and the gel pumps are available in polypropylene in natural, white or black (with other colours available to order) and come in a ribbed finish with clear smooth-over caps. They fit all the company’s bottle ranges. What the makers say: “The spray pumps are ideal for line lubricants, fly sinking and floating solutions and boilie flavour and attractant sprays. The gel pumps are suitable for liquid flavourings, additives and alcohol gel for hand hygiene. We have a vast range of other containers and packaging off the shelf to enhance your brand image and shelf presence. And all manufactured in-house.” Business contacts Tel: +44 116 2881588 Email: sales@measomfreer.co.uk Website: www.measomfreer.co.uk
January 2010 Angling International
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products you need to know about
Insect-repellent sportswear from Simms in the USA
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No Fly Zone is a select new line of sportswear from Simms featuring insectrepellent technology. The trade-marked range includes two long-sleeved shirts, the Fly Away Solid and the Bug Blocker Plaid, each retailing for $89.95, the Fly Away Zip-off Pant ($89.95) and three hats ranging from $29.95 to $39.95. There is also a two ounce bottle of insect repellent spray at $7.95. What the makers say: “No Fly Zone is odourless, water-based and biodegradable and offers excellent protection from a wide variety of insects.” Business contacts Tel: +1 406 585 3557 Email: info@simmsfishing.com Website: www.simmsfishing.com
4 Better fly hooks from Mustad
Mustad will take its flagship Signature fly hook series to the next level in 2010 when it unveils new patterns in all categories. There are new designs for salmon hooks, a broader range of streamers and nymphs and more hooks with the unique Z-steel coating. What the makers say: “Every Signature fly hook is designed with consistent hook gap, bend, wire diameter and shank length for precise scaling of fly patterns. All feature micro-barbs and chemically sharpened points for fast penetration. They provide fly tiers with unparalleled strength. The Z-steel coating is eight times more corrosion resistant than stainless steel and will be available in select saltwater patterns.” Business Contacts Tel: +47 61 13 7700 Email: mkse@mustad.no Website: www.mustad.no
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Environmentally-friendly fleece underwear Aquaz, the long established Korean-based brand known for its quality waders, wading shoes, vests and clothing, has added to its expansive range with its new Eco Fleece Underwear. It is sold as a set of pullover and pant. What the makers say: “This new extremely warm product is made from environmentally-friendly recycled 250g fleece. The elasticated stirrups and wristbands, plus the high neck keep the warmth in and the cold out.” Business contacts Tel: +82 51 621 6001 Email: aquaz@aquaz.co.kr Website: www.aquazfishing.com
5 Prestige leather rod tubes from South Africa The Riverman Leather Company produces hand-cut and stitched heirloom-quality leather products in its factory in Dullstroom, South Africa. The Riverman range includes classic fishing and cartridge bags, rod tubes, gun cases and wine bottle holders, all crafted using durable safari canvas, bovine leather and buffalo leather. What the makers say: “The rod tubes are unquestionably our signature product. Using a standard 9ft 5wt rod to gauge the carrying capacity, the 50mm diameter takes one rod, 75mm three rods, 90mm four rods and the 110mm up to seven rods. Rod tubes can be personalised with hand-stamped lettering, or logos can be computerised onto a solid brass stamp and replicated on the leather.” Business contacts Tel: +27 13 254 0270 Email: sarah@flyfishing.co.za Website: www.flyfishing.co.za/leather.php
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Angling International January 2010
A strong line that works at low, low temperatures
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Balazs has added a new winter line to its range of premium quality lines. Carbotex Ice is designed for fresh and saltwater. Colour options are low-vis carbon grey or clear/transparent. What the makers say: “Carbotex Ice combines polyamide copolymer with carbon-texture technology to produce a molecular bonded line with superior knot strength and remarkable UV stability. The line’s surface is treated to guarantee it is unaffected by low temperatures. There is zero ice buildup and the line remains supple with little stretch and maximum sensitivity.” Business contacts Tel: +36 49 540 864 Email: info@bfteurope.com Website: www.bfteurope.com
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Further style improvements for the Cocoons range of eyewear Live Eyewear has expanded its Cocoons range of OveRx (over prescription) sunwear to include a new soft-touch, slate frame finish in all models. Slate frames are available in all six shapes with the option of grey, amber, copper or yellow Polaré polarised scratch-resistant lenses. The suggested retail price is $44.95. What the makers say: “The addition of the slate frame reinforces our brand reputation, adding an element of style to meet the demands of our expanded consumer base. Every pair includes a neoprene Cocoons case, large lens cloth and the Live Eyewear limited lifetime warranty.” Business contacts Tel: +1 800 834 2563 Email: sales@liveeyewear.com Website: www.liveeyewear.com
Bait that works everywhere Method Mix is new for 2010 from highly-respected and well-known Hungarian bait company Carp Zoom and is available in three types – strawberry fish, sweet spicy carp and tigernut chococaramel. What the makers say: “Method Mix has been developed after trials by our testers at lakes in different countries. We have created a universal mix which works in waters everywhere. It contains all those ingredients essential for good results – fishmeal, protein attractors, stimulants, plus extra Betaine to make it extremely effective. The result is a really sticky mix which breaks down easily in the water and which fish find hard to resist.” Business contacts Tel: +36 34 312496 Fax: +36 34 510496 Email: contact@carpzoom.com Website: www.carpzoom.com
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9 Award-winning footwear with military technology
Redington’s Eco Grip Rubber Sole Boot won the resounding endorsement of dealers and retailers when it was awarded the Dealer’s Choice Award at the FFR show in Denver. Borrowing from military technology, the boot features a lugged rubber outsole designed and engineered for the US Navy Seals for extreme traction. What the makers say: “The no-felt design won’t move unwelcomed plants and organisms from one stream to another. Other unique features include high-abrasion TPU uppers, ballistic mesh between the outsole and upper to keep out debris, mesh side panels to aid draining and a water resistant finish.” Business contacts: Tel: +1 800 253 2538 Email: info@redington.com Website: www.redington.com
EFTTA TRADING WITH
The voice of the European Tackle Trade
EFTTEX stand bookings up by 30 per cent
EFTTEX bookings are up more than 30% on this time last year, suggesting confidence is returning to the tackle industry and vindicating EFTTA’s decision to take EFTTEX to Spain for the first time in its history. The floorplan for the 2010 show, set for Valencia Neena Tailor: “Valencia is proving a popular choice.” between 11th and 13th June, has just been published. It shows an increase in space sold to exhibitors of 796 sqm over this time last year. Says EFTTEX Exhibition Manager Neena Tailor: “We have 176 companies booked, compared to 134 this time last year. It’s going really well, bookings are coming in every day right now. I believe this is a strong sign that the economy is slowly picking up. Companies are once again investing in their marketing and thinking very seriously about increasing their presence within the industry. And as the number one trade show in Europe, EFTTEX is the natural choice for any company looking to expand into new territories.” She added: “This will be the first time EFTTEX has been held in Spain and it’s proving a popular choice. It will open up many exciting and interesting opportunities
thanks to Spain’s strong links, not only within Europe but worldwide including Latin America.” The increase in stand bookings has been helped by the number of exhibitors that pre-booked during EFTTEX 2009 in Budapest. It is a benefit EFTTA offers to exhibitors at the show every year, and is proving increasingly attractive to businesses. This year 144 companies booked their stand in Budapest for EFTTEX 2010 in Valencia. At EFTTEX 2008 112 companies booked for the 2009 show. Adds Neena Tailor: “The reason for this increase is that exhibitors attending EFTTEX are seeing how much the show benefits their business. It becomes clear within the hall, especially to first-time exhibitors, that this is a mustpotential exhibitors. attend event. “I would urge all companies “Also booking at to book sooner rather than later. EFTTEX gives exhibi0405 or 5 6 3 It means you still have the 8 tors first choice on their 0 2 4 Book at +4 Tailor@eftta.com opportunity to choose your stand locations. When the a n email Nee the stand location. If you look at floorplan is released later ore details onsite m r fo r o the floorplan you can see which b in the year the stands are e ew show visit th .com companies have already booked booked on a ‘first come first www.eftta and who are guaranteed exposure to served’ basis because by then new buyers around the world.” the floorplan is available to all
SECURTETEX YOUR ESFPACE STAND AY! TOD
Fly fishing companies put trust in EFTTEX Exhibiting within the EFTTEX Fly Fishing Village puts you at the heart of the industry and wins you new business. That’s the message of companies specialising in fly fishing equipment who have already rebooked for EFTTEX 2010. They have seen their businesses grow, even in the past 12 months, and are urging their counterparts in the sector to follow their lead next year. “EFTTEX works for fly companies,” says Per Westerlund, President of Swedish company BIOS. “We had a great show in Budapest, meeting
new customers but also fellow companies in the fly fishing sector. Of course we hope to see more fly fishing companies in Valencia. Success breeds success, so the more exhibiting companies in 2010, the more visitors there will be for all of us.” It’s a view supported by Olli Ojamo, Sales & Marketing Manager for Finnish company Eumer, specialists in fly tying products and accessories. “EFTTEX is important for us,” he says. “We come from a small country, so customers don’t find us easily. At EFTTEX we can see lots of new
customers while also meeting current customers. It is so cost effective. If I had to see them all any other way I’d have to travel around world to 30 different countries. Financially, that’s just not possible. “In Budapest this year we secured new business in eastern Europe. In Valencia we will see new customers from western Europe, Spain, Portugal, France and more. Again, we will be saving time and money just going to one place. “EFTTEX needs more fly fishing companies because it is also important to make business
January 2010 Angling International
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EFTTA TRADING WITH
THE VOICE OF THE EUROPE AN TACKLE TRADE
between different manufacturers,” he adds. “We all specialise in different products so we all add something to the development of the sector. It’s good for us all to thrive. More new and successful companies in fly fishing means more new products on the market.” UK fly manufacturer and distributor Turrall has attended every EFTTEX since the show was first launched. Director Simon Jefferies is certain that it works to grow Turrall’s international business. Says Jefferies: “EFTTEX has always been an important show for Turrall to meet all our European distributors
and agents and to meet with potential distributors in new countries. “We now sell flies in over 30 different countries. Over the last few years we have found new distributors for Norway and Chile and since the show in Budapest we have signed deals with two new distributors, Stoxdal in Sweden and Alpine Trade Company in Russia. “The organisation of the show in Budapest was much improved,” he adds. “We are looking forward to Valencia 2010 and Amsterdam 2011.”
“It’sachancetogetinternationalexposure” EFTTA CEO Jean-Claude Bel explains the increasing importance of EFTTEX to the fly fishing sector.
How has EFTTEX improved its service for fly fishing exhibitors in recent years? We have built up a space inside the show with different coloured stands JEAN-CLAUDE BEL that we call the Fly Fishing EFTTA CEO Village. It’s centred around the Casting Pool that the companies like to use for demonstrations. It creates a kind of gathering point for all the fly fishing orientated companies inside the show. It’s a clearly identified area. Space is limited but we try to grow it as demand increases. If the number of companies increased sufficiently it could become a ‘show within the show’. What sets EFTTEX apart on the world stage? If you look at the Denver Fly Fishing Retail Show, it has become a rather small event and it only really serves the US market. EFTTEX is the only place to give fly fishing companies international exposure. It complements local shows which, just like EFTTEX, are not purely fly fishing orientated.
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Do you have a message to fly fishing companies that have stopped exhibiting or have never exhibited at EFTTEX? Stopping exhibiting means you are effectively turning your back on international business in the short term. EFTTEX is the only existing place to secure your European exposure, particularly in those tough times. Buyers come exepecting to do deals and if they find your competitors with similar products and similar services, they will talk to them. Of course, EFTTEX is not for free but just a couple of new customers can cover your costs and all the extra ones are additional business. And for those companies ready to book? We are ready to find the best solution adapted to your needs and your budget. All fly fishing companies should feel free to contact us. We are here to make the whole industry bigger and safer for the future, and fly fishing is an important part of that future. Fly fishing companies fully belong to the fishing community, so please come and join us in Valencia!
Angling International January 2010
NEW MEMBERS
THIS MONTH MOUCHES DE CHARETTE-JMC FRANCE Mouches de Charette-JMC prides itself on being one of the few fly fishing companies that can offer a complete range for every country. Fishermen anywhere can kit themselves out exclusively with JMC products. The company backs up this wide range with a powerful sales service. It can deliver within 24 hours in France and between 48 and 72 hours in Europe. It also helps that General Manager and product developer Jean-Marc Chignard is a well known angler with an enviable knowledge of fishing techniques and the fly fishing market. Products for 2010 In recent years Mouches de Charette-JMC has enjoyed great success with its rods, reels and lines. This year it will also be focusing on waders and wading boots. Plans for international growth Mouches de CharetteJMC has a large part of the French market, thanks to its large range and quality service. The company has been exporting for 15 years, but is now developing a stronger strategy for international growth for the upcoming year, especially in Europe. How will EFTTA help The company has consistently followed a long-term strategy, which has brought it much success. Now it aims to use its EFTTA membership to accelerate its international growth, especially with the aid of research information and market studies. Contact details Tel: +33 4 74 24 39 19 Fax: +33 4 74 24 30 88 email: mouchesdecharette@wanadoo.fr website: www.mouches-de-charette.com
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PEOPLE On the move...
Gish appointed at Redington
Far Bank Enterprises has appointed the widely experienced Jennifer Gish (left) as Marketing Manager of its Redington brand of fly rods, reels and fishing gear. Gish was previously marketing manager at Buck Knives and prior to that implemented branding, marketing and PR strategies at Zak Designs. Her responsibilities will include all aspects of marketing, including brand management, communication strategies, advertising, promotions and marketing research. “Jennifer has the skills to further develop the Redington brand both internally and externally,” said David Visnack, Marketing Director of Far Bank Enterprises. “Her passion for the outdoor lifestyle and her drive to outperform objectives embodies the essence of the Far Bank and Redington culture.” Far Bank is also the parent company of Sage Manufacturing and RIO Products. Frabill, the Wisonsin company known for its ice fishing products, has announced the addition of three more high-profile anglers to its pro-staff line-up. Tony Roach, a professional guide frequently seen on TV, Jeff Gustafson, a prominent name among Canadian anglers and ice fishermen across the continent, and Tom Neustrom, a 35-year professional guide and radio broadcaster, have joined the team. Pike fishing legend Barrie Rickards has died at the age of 71. Rickards was a founder of the Pike Anglers’ Club of Great Britain and past president of the Pike Society, the Lure Anglers’ Society and the Specialist Anglers’ Alliance. He was Emeritus professor in palaeontology and biostratigraphy at the Department of Earth Sciences, Cambridge University, and life fellow of Emmanuel College. Rickards was the author of more than 700 fishing articles and some 30 books relating to fishing and palaeontology. His funeral was at the Chapel of Emmanuel College, Cambridge, on November 23rd. Tobin Teichgraeber is the new Global Director of Product Development for Simms Fishing, the US fly fishing manufacturer. Teichgraeber graduated from Columbia University and went on to become Global Creative Director of Apparel and Accessories at Merrell and Vice-president of Global Products and Marketing at Helly Hansen. His 17 years of experience in the outdoor market also includes a spell in the snowboarding arm of Adidas-Salomon. At Simms, Teichgraeber will be responsible for overseeing all product development and merchandising initiatives, including managing a plan to ensure new products and product updates are delivered to market on a timely basis. He will also contribute to 54
the company’s strategic direction. “Tobin’s experience in similar roles at larger outdoor companies will be a fantastic asset for us,” said K.C. Walsh, President of Simms. Alan Pearce is Zebco Sports Europe’s new representative in the South East region of the UK. He replaces Correy Blanks who recently emigrated to Australia. Pearce has 25 years’ business-to-business experience and beat nearly 40 other interviewees to the position. His appointment brings the UK sales force to five. “I have waited a long time for the right opportunity to return to angling,” he said. Top angler, broadcaster and journalist Matt Hayes has joined Scandinavian fly fishing company Guideline in a consultancy role, focusing initially on the UK. Hayes, who writes for the UK’s leading fishing publication, Angling Times, spends a good part of the year living and fishing in Norway, the home of Guideline AS, which was sold last year by Nordic Outdoor to Woyen Forvaltning AS, owned by the Myhre family. Lt Colonel Andy Unwin, father of Fulling Mill owner Barry Unwin, has died. Born in 1917, he established the fly tying business in Kenya that was to evolve into the UK operation that has become known throughout the world. After 12 years in the magazine industry, Martin Ford (below) has left UK publisher Angling Publications to set up agency network Trading Connexions. A former editor of Advanced Carp Fishing, Carpworld, Carp-Trade and International Carper, Ford has also had books published in the carp, fly and sea sectors and has appeared in and produced a number of DVDs. He plans to pursue freelance writing alongside his agency business, which will serve the North East and North West of the country. “I have already secured several good clients
Angling International January 2010
and would welcome communication from companies that feel they are not represented well,” said Ford, who begins his new venture from January 2010. Call 07769 212762 or email tradingconnexions@aol.com. Recfishwest, the representative body for Western Australia’s recreational anglers, has re-elected Chairman Andrew Matthews for a further two-year term. Other Board member appointments at the recent AGM included Fraser Hocks (one-year term as Deputy Chairman), Craig Leatt-Hayter (re-elected for two years as Chairman of the sports development committee) and Norman Halse (re-elected for two years as Chairman of the policy development committee). In addition Jamie Chester and Steven Gill were re-elected for two years and Lisa Sharp elected for two years.
Words of wisdom in this month’s issue... “We not only understand what products are used for, but also how they are being used. This enables us to get the quality right and even make innovative improvements. It often gives us that little extra edge that can make all the difference.” Holly Kudos President Mr Wu Dong on the importance of detail in achieving differentiation. p14 “The Kingpin story is all about quality, precision and excellence. These are reels that people are proud to own and take real joy in using. They are the result of work by a number of true craftsmen down the years, the evolution of 20 years of traditional, high-quality workmanship.” Evidence that heritage and tradition live on in the fishing tackle industry, from Kingpin Project Manager Stuart Ward. p12 “Over the course of the last two years the show has taken on an orientation of ‘total fishing’ which we believe is too broad and doesn’t correspond with what the market is looking for. In the future we plan to concentrate on fly, lures and tourism – both freshwater and sea.” Charles-Vincent Parachini, organiser of the Salon de la Pêche Sportive, on the importance of knowing your market. p22 “At the time we couldn’t bring it to just any manufacturer because of the risk of losing the project to other customers before we had time to launch it. So we slowly built up this ambitious project with one carefully selected manufacturer to avoid all risk.” Zebco’s Marketing and Publicity Manager Frerk Petersen recalls how patience with Quantum’s hugely successful Biedron lures launch has paid off. p8
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