EFTTEX 2011 Waiting list st will prioritise SOLD OUT! long-timee members p45 December 2010 Issue 35
AN FORBES DP N T E R W NOWD TO O E L I S A M D + 0 U ,00SSES 11 E C N BUSIUND THE T S ARO ORLD W
Essential reading for buyers in the tackle trade Now online at angling-international.com
CGC TARGETS The trade’s de’s reaction to CONSUMERS the latest st changes g p30 December 2010 Issue 35
AN FOR BES DP N T E R NOWD TO W O MAILE 0+ S D 0 0 , U 11 ESSEHSE N C I S U B UND T T S ARO ORLD W
Essential reading for buyers in the tackle trade Now online at angling-international.com
EUROPEAN TRADE NEWS Latvia’s Salmo looks west for growth
Why it’s ready to become one of Europe’s biggest tackle companies p36
Innovative Lures arrives in the UK The Danish company talks about its deal with Fishing Matters p12
D L O S ! T U O
ow h s e d a r t 1 . o N Europe’s Amsterdam’s Rai Cent,re has fillednths ahead of schedule eight mo says EFTTA and p45 Reports: p6
The rise and rise of Gruppo DP
The strengths that make it one of the world’s most successful line makers p38
UK’s Sonik targets rapid expansion
Revealed: the new product ranges that are fuelling its rise p44
PLUS RAPALA VMC ANNOUNCES
RECORD-BREAKING SALES
The global giant reveals exceptional third quarter figures p10
SHIMANO URGES CAUTION ON THE ECONOMY Trading conditions will remain difficult, it says Storyp6
DECEMBER 2010
Benvenuto,Bienvenida Bienvenue,Willkommen So EFTTEX is sold out eight months early. We shouldn’t be surprised – and anyone who is, hasn’t been paying attention. Amsterdam has always been a big favourite with the angling industry – and not just because it is an easy place to fly in to. There is a high concentration of distributors and fishing tackle shops in the Benelux region within easy reach of the city; and Amsterdam itself is a vibrant place with numerous attractions that will play their part in swelling the numbers of buyers. The Rai Centre is also hugely experienced at putting on trade shows. So all the ingredients are there for a successful show. I don’t know why it’s taken ten years for the show to go back
there. But I’m betting it won’t be that long before it goes back. There may be a clamour that EFTTA cannot ignore and the option of alternating Amsterdam with other European cities would seem an idea certainly worth discussion around the Association’s boardroom table. A sold out show is great news for the industry – but not such good news for those who didn’t make their booking in time. However, there’s more than one way to access the European market. Angling International offers non-exhibitors a direct, monthly route to the businesses they most want to communicate with. Just take a look at the number of companies using this issue as part of their marketing strategy.
Angling International is the official media partner to EFTTA and is unrivalled for promoting your business in Europe. If you want to hear more about the advertising and editorial opportunities on offer in the critical run-up to the show please contact our Commercial Director Lucie Henton. Meanwhile, we are already busy putting together our annual Lure Fishing Special Issue. This is now in its third year and more and more lure companies are recognising the need to be in it. Again, Lucie will field your enquires. Mel Bagnall mel@angling-international.com
Meet the makers of Angling International...
MEL BAGNALL, PUBLISHING EDITOR Mel’s vast experience in the angling industry includes six years as the publisher of UK company Emap’s angling business. He began his career on Angling Times where he was reporter, feature writer, sub editor and news editor, and was also assistant editor of Sea Angler. He has worked in magazines for more than 36 years.
ROB CARTER, EDITORIAL DIRECTOR Rob began his career writing for and editing specialist consumer magazines in the UK (including Match football magazine, Fore! golf magazine and Trout Fisherman) before being appointed editor-inchief of Emap’s contractpublishing department.He is a founder director of Top Corner, the publishers of Angling International.
KEELY DOCHERTY-LEE, ART DIRECTOR As Top Corner’s art director and co-founder, Keely has 15 years’ design experience, and a proven track record of producing successful ad campaigns, brochures and direct mail. She has worked with many angling clients and today leads the design team on Angling International, managing the editorial production of each issue.
LUCIE HENTON, INTERNATIONAL COMMERCIAL DIRECTOR Lucie can call upon seven years’ experience of delivering commercial solutions for angling clients. Czech-born, she is also familiar with other eastern European languages. Call her to discuss your advertising needs and to find out ways to promote your products in the magazine.
MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Henton; lucie@angling-international.com; Tel. +44 7825 999230; Fax +44 1225 760249; Skype lpetrickova • Publishing editor: Mel Bagnall; mel@angling-international.com +44 (0)1733 392 977 • Editorial director: Rob Carter; rob@topcornered.co.uk • Art Director: Keely Docherty-Lee; keely@topcornered.co.uk • Designer: Kate Holt; kateholt@atgraphicsuk.com • Database Manager: Graham Goor; grahamgoor@atgraphicsuk.com • Colour reproduction: AT Graphics UK Ltd, Peterborough, Cambs UK • Printed by: Warners Midlands plc, Bourne, Cambs UK • Subscription enquiries: enquiries@angling-international.com •THANKS THIS ISSUE GO TO: Petr Barancic, Helena Basche, Russ Bassdozer, Martin Bloom, Pierre Chapelle, Tony Conte, David Earp, Milja Findlay, Tonia Freeman, Joe George, Graham Goor, Trevor Gunning, Anthony Hawkswell, Hilary at China Fish, Kate Holt, Gary Hytner, Larry Kenney, Richard Lee, Tom Legge, Donna Leonard, Serena Leone, Dean Logan, Marta Szalkowska, Jenny Travis, Noel Vick. ● Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.
December 2010 Angling International
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
SHIMANO: RECOVERY IS ‘NOT YET SECURE’ The global giant remains only cautiously optimistic on the economy despite announcing healthy third quarter figures.
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himano has warned that a global economic recovery is still ‘not yet secure’ as it announced a 15.9% third quarter increase in net sales to 155,875m yen. Fishing sales increased by 4.7% to 32,020m yen compared to the same period last year and there was a hike in operating income of 150.9% to 1,716m yen. Shimano said the increase in anglingrelated sales was lead by the 2010 models of the flagship Stella spinning reel series, the Tankenmaru mini mobile phone-sized personal fish detector, the Dendomaru Beast Master electric reel and rods for saltwater fishing. However, the group remained cautious about prospects going into the fourth quarter of the financial year. It said: “Although a moderate economic recovery is underway in the developed countries, owing to the impact of various policies, the recovery is not yet secure because of negative factors, such
as the weak labour markets and the credit crunch. “The Japanese market is expected to continue on a recovery track alongside the broadly based recovery of the developed countries. “But, the situation is unpredictable in view of the possibility of further appreciation of the yen as well as concerns about the downward risk with regard to economies overseas and deflationary pressure in Japan.” Shimano said that during the first nine months of 2010 the group had benefited from a slow improvement in the world economy. It stated: “The American and European economies began to pick up somewhat despite the unclear prospects in view of the severe employment situation. In Asia economic growth continued to be lead by China and India. “In Japan, although the labour market remained weak and deflationary pressure persisted, both personal consumption
EFTTEXISALLBUTSOLDOUT, EFTTAWARNSLATEBOOKERS Companies who have not booked for EFTTEX 2011 are almost certain to miss out altogether after a surge of enquiries for the show at Amsterdam’s Rai Centre in June. The 189 companies that had booked space at the time of Angling International going to press was 20 up on the same time last year and the show’s organisers have warned that latecomers are now likely to miss out. The ease of booking flights into the Dutch city and the popularity of the Rai Centre as a venue – along with the rejuvenation of the show in recent years – have 6
combined to make space a premium. Many in the industry feel it will be the most successful EFTTEX for years. A higher-than-usual number of first time exhibitors has added to pressure on space as manufacturers anticipate the number of visitors being swelled by buyers from the Benelux region. “We have taken 50 new stand bookings in the space of three weeks,” said EFTTEX Co-ordinator Sally Steel. “Anyone considering exhibiting should contact us sooner rather than later – or risk missing out.” • EFTTEX is a sell-out – see page 45
Angling International December 2010
and corporate earnings improved owing to the impact of government policies.” For the period June to September 2010, it reported: • Consolidated operating income rose by 86.8% to 25,558m yen; • Ordinary income increased by 55.9% to 21,535m yen; • Net income was up by 83.4% to 14,413m yen. The group saw a 19.7% increase in bicycle component sales and a 28.7% decrease in its other activities. In July this year Shimano revised its forecast for the 2010 fiscal year with ordinary income now predicted at 27,000m yen and net income 18,500m yen.
Leading UK tackle dealer forced to cease trading One of the UK’s biggest and bestknown tackle dealers, Bennetts of Sheffield, has gone into liquidation. The company, which had been in business for more than 50 years, ceased trading last month and has made all of its staff of more than 20 employees redundant. Insolvency specialist, Wilson Field, has been appointed as liquidator and a meeting of creditors was due to be held at the time of
Angling International going to press. Wilson Field spokesperson Emma Bower said it was hoped that a buyer could be found for the company’s internet and mail order business. She added: “Bennetts was a well established concern, but like many other companies it has been hit by the economic recession and this has resulted in voluntary liquidation and staff redundancies.”
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Lead products remain legal in the US.
Lead ban petition rejected in the US
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he American angling industry has heaved a huge sigh of relief following a decision by the all powerful Environmental Protection Agency (EPA) to turn down a potentially devastating ban on lead in fishing tackle. The news has been greeted with widespread delight within the angling community and has safeguarded the future of a market which is worth $45bn in retail sales and $125bn to the American economy. The EPA rejected a petition presented by the Centre for Biological Diversity and four other groups to ban lead in fishing tackle on all US waters. A similar proposal to ban lead in ammunition had earlier been refused. It said that the petitioners had not demonstrated that such a ban was necessary to protect against an unreasonable risk of injury to health or the environment. Over 43,000 anglers lobbied against the
Gordon Robertson: proud of America’s anglers.
RICKYTEALETOLEAVE PRESTONINJANUARY Ricky Teale, one of the best-known figures in the European industry, is leaving Preston Innovations after 14 years “to pursue other opportunities.” Teale was a Director with the UK company and is credited with a significant contribution in making Preston Innovations one of the most successful and admired fishing tackle manufacturers in Europe. A press release issued by the company said that it “regretfully announced that Ricky Teale will no longer be employed by the company after January 18th, 2011.” Owner David Preston added: “Ricky has accomplished a great deal in the 14 years he has worked within Preston Innovations. 8
We have an excellent record for producing successful, innovative products and I would like to thank Ricky for his help in developing the company and assisting its growth. We all wish him the very best of success in his new career.” Teale recalled his “outstanding experience” and said he was delighted to be leaving the company in such great shape. “The products designed and executed by the team at Preston Innovations are world class. They have established a strong internal support structure to ensure the growth of the business in years to come.” The company says it had not yet determined a replacement. Angling International December 2010
proposed legislation and sent comments to the EPA’s administrator Lisa Jackson through the website KeepAmericaFishing.org. Gordon Robertson, Vice-president of the American Sport Fishing Association (ASA), said: “The sportfishing community applauds the EPA decision. It represents a solid review of the biological facts as well as the economic and social impacts that would have resulted in such a sweeping federal action. It is a common sense decision. “Increases in the cost of recreational fishing would have stopped many anglers from enjoying the sport. The resulting decrease in fishing licence sales and the federal manufacturers’ excise tax on fishing tackle, which represents the two most important funding resources for fisheries conservation, would be a large setback for fish and wildlife managers and the country’s
natural resources. ”The sportfishing industry is very proud of the fact that America’s anglers were united on this important issue and played a pivotol role in the EPA’s decision to reject this unwarranted petition.” Robertson declared that the ASA would continue to work with legislators and the EPA to ensure that future proposals to ban lead fishing tackle are made in response to ‘sound science’ and not unwarranted petitions. • In 1992 the EPA received a similar petition, but ruled in 1995 that it was not economically viable and there was no evidence to support the view that lead represented a threat to wildlife.
Sonik: ‘EFTTEX represents the biggest opportunity for growth’ Sonik is to use EFTTEX 2011 in Amsterdam as the launchpad for its ambitious international expansion plans. Commercial Director Ian McCormack confirmed that the company had just booked its stand at the June show and said: “We are looking to expand into new territories so EFTTEX represents the biggest opportunity for us to grow. “We will be approaching new dealers and distributors in areas appropriate to the products we have. Currently we are strong in Europe because that is an easier environment for us to operate within. We have strong links in Holland, Finland and the Czech Republic, but little in Spain and nothing in Germany or Italy. “As far as the rest of the world is concerned, we are doing quite nicely in Japan Ian McCormack: looking and have a small presence in Australia and New Zealand. However, there are so forward to Amsterdam. many opportunities out there and we are determined to make the most of them. “Doing business worldwide creates many different challenges, but Sonik has the infrastructure, resources and personnel in place to take advantage of the opportunities. We look forward to using EFTTEX to establish strong links with new customers.” See page 44 for Sonik’s new launches.
Find out where to fish, when to fish and how to play a fish all the way into your boat. Learn, plan and equip for a memorable day on the water.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Record-breaking sales for Rapala VMC Corporation
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he Rapala VMC Corporation has reported record-breaking figures for its third quarter, with sales of fishing products producing a robust performance. The Finland-based company saw its net sales increase 21% compared to the same period last year to €60.6m (from €50.2m). The figures follow a 15% increase in the previous quarter. Following a hike in sales of lures, fishing lines and accessories, net sales of the group’s angling products were up 19% for the quarter and 10% for the nine-year period.The nine month net sales increased 14% to €209m (€183.1m). During the third quarter the group – as exclusively revealed by Angling International – paid €6.5m for UK-based Dynamite Baits, the manufacturer of premium carp baits. The group said it aimed to double Dynamite’s 2009 sales of €7.9m in the next few years. In its report to shareholders, the group said its acquisition of Dynamite Baits makes it a strong player in the European carp market – the fastest growing market throughout Europe. The report said that despite continuing uncertainties about the world economy, the group’s business has developed well this year and it continues to be optimistic – while still cautious – about future growth. It said: “Even if the fishing tackle business has traditionally not been strongly influenced by the increased uncertainties and downturns in the general economic climate, this may influence – at least for a short while – the sales of fishing tackle as retailers reduce their inventory levels and face financial challenges.
“Also, increases in living expenses and uncertainty about employment may temporarily effect consumer spending on fishing tackle.” The group added that the global nature of its business helped spread the risks concerning the recovery of the world economy. However, it warned that the market prices of some commodity raw materials had started to increase again, putting pressure on the prices of some products. Rapala reported that its markets in most western European countries had stabilised, but business in Far East Asia was “more difficult”. The group’s business in North America is generally slow due to economic uncertainties, but is growing “modestly”. Net sales increased in local currency and were supported by the strengthening of the US dollar. Net sales in the rest of the world increased 55% for the quarter and 32% for the first nine months. Despite its record sales surge, the group’s net profit was down €1.4m (€1.5m) for July to September because of negative foreign exchange impacts and €18.9m (€15.1m) for the ninemonth period. * Shimano warns global economic recovery ‘not yet secure’. See page 6.
“Increases in living expenses may temporarily effect consumer spending on fishing tackle” – Rapala
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● Jussi Ristimäki has replaced Jouni Grönroos as the Rapla group’s Chief Financial Officer. Grönroos has left the business after five years to join another company in Finland, outside Rapala’s new head of of the angling finance Jussi Ristimäki. industry. Ristimäki was previously tax and risk manager for the Rapala group.
Angling International December 2010
Sales of Sufix lines contributed to Rapala’s excellent third quarter figures.
Pallatrax secures Chinese patent
Pallatraxhasannounced that the Chinese Patent Office has officially recognised the patents for the UK company’s environmentally-friendly Stonze weights in both swivel and in-line versions. Delighted Pallatrax Managing Director Simon Pomeroy (above with the document) said: “With more and more countries recognising the negative impact that toxic lead fishing weights are having within the environment, patent protection of our invention is paramount in preventing parties from trying to copy us. With China being such a major producer of international fishing tackle, it is a key factor for us to have gained this protection as we seek to expand our weights worldwide.”
Gore’s knowledge in advanced materials combined with Sufix’s expertise in fishing line manufacturing and the groundbreaking R8 precision braiding has created the ultimate in advanced superline...Sufix 832. Constructedof 8 fibers and 32 weaves (pics) per inch creates the toughest, most durable, small diameter braid on the market. Smooth line release during casting results in more consistent, longer casting distances.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Free Trade Agreement with EU delights Korean manufacturers
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he EU has struck a Free Trade Agreement (FTA) with South Korea and embarrassed US efforts to reach a similar treaty. The Expecting more orders: Aquaz MD Brandon Hwang. deal, which removes important duties, was struck last month and signed by EU Trade Commissioner, Karel De Gucht, Steven Vanackere, the Belgian Minister of Foreign Affairs and Kim Jong-hoon, South Korean Minister of Trade. The FTA has been welcomed by South Korean fishing tackle businesses who believe it will make them more competitive in the market place. Among them is Brandon Hwang, Managing Director of well-known wader and clothing brand Aquaz, who told Angling International: “This will encourage more business between Korea and the EU. Importers and buyers from the EU will benefit by saving import duty on products from Korea. We will also benefit by paying no import duty on materials coming from EU countries. “We hope to see increased orders from EU customers now that they can save pretty big amounts by the removal of
Below: Products such as waders made by Aquaz will now have reduced import costs.
these import costs. We are also looking for more business in the US and we are monitoring the progress of FTA discussions there.” The agreement is the most ambitious ever negotiated by the EU and is its first with an Asian country. It will take effect from July 2011 and virtually remove all import barriers between the two economies. Once the duties are fully eliminated, EU exporters will save €1.6bn annually and it will more than double trade between the two parties over the next 20 years. Commissioner Gucht said: “The agreement between the EU and South Korea marks a significant achievement in improving our trade links. It will provide a real boost to jobs and growth in Europe at a critical time.” The FTA is the largest free trade agreement since NAFTA in 1994 – a trade treaty signed between America, Canada and Mexico. It has come ahead of the stalled US-South Korea FTA talks which have been ongoing for three years. Negotiations about an agreement started long before the EU’s, but have hit the buffers following fears that it could affect jobs in the United States. President Barack Obama had promised to give the agreement a push before last month’s G2 summit in Korea, but despite days of talks no concrete result has been forthcoming. The EU has welcomed its agreement with South Korea. A spokesman said: “Exports are
an important source of growth and employment in the European economy, making up around 10% of GDP in 2008 and supporting millions of jobs. “European businesses have for some time asked for better terms of access to key Asian markets and responding to these calls, EU member states authorised the Commission to negotiate new ambitious FTAs with India, Korea and ASEAN countries.” Aquaz, which manufactures in its own factories, will be introducing new waders, jackets, shoes and vests for 2011 and is now looking forward to exhibiting at next year’s China Fish, EFTTEX and ICAST shows with even greater optimism.
MORE REACTION FROM SOUTH KOREA Ben Yoo, Global Sales Manager for Special Fishing Corporation (SFC) Korea, an OEM supplier, also applauded the agreement. “Many manufacturers in Korea welcome it,” he told Angling International. “Korea exports more to Europe than the US, it is our second largest market after China. It will make us more competitive and therefore Korean suppliers will become more attractive. We expect to have more enquires from buyers in the EU. “In a survey conducted by The Korean International Trade Association, 73% of companies say the FTA will have a positive effect because of the removal of duties, improved price competitiveness and cheaper raw materials and components from the EU to Korea.”
INNOVATIVELURESBREAKSINTOTHEUKWITHFISHINGMATTERS
Part of the Innovative Lures range which will now be available to UK predator anglers.
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Danish manufacturer Innovative Lures has made its first tentative step into the UK market by agreeing a distribution deal with Fishing Matters. The two companies linked up at last month’s Tackle & Guns Show where the Innovative Lures product range was showcased in Britain for the first time. Innovative Lures founder Lars Sogaard said: “We have Angling International December 2010
been looking at the UK market for some time and I am delighted that Fishing Matters will be on board with us. Even though the percentage of predator fishermen in the UK is smaller than the rest of Europe, interest is growing and we are keen to get a foothold there.” Sogaard also revealed that the company would be launching a new vertical jerk bait, Jiggy Jr, which will be available in the UK next year. Fishing Matters owner Mark Hamnett, said: “The company has produced an innovative lure for the jerk bait market and I believe it is spot
on for that sector. The British market for lures is mostly limited to predators like pike, perch, zander and is mostly a winter sport and less expansive than in Scandinavia. But we have received sufficient interest to believe that these lures will be popular among UK anglers. “We were attracted to Innovative Lures because – as its name suggests – the company produces some products that are different to those already in the marketplace.” Fo more details on the deal contact mark@fishingmatters.biz or email info@innovativelures.com.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
CD Rods strengthens in Africa
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xpanding New Zealand company, Composite Developments (CD Rods) has struck distributor agreements in Australia and South Africa. It has linked up with long-established South African company C1-D2 Tackle Traders for the first time at this year’s SAFTAD Trade Show in Johannesburg. And, following hot on the heels of that deal, CD Rods announced a tie-up with one of Australia’s oldest importers and distributors of top end products, E.J. Todd and Sons. Todd’s plan to run most of CD’s products. These include its full range of rods, blanks, sunglasses, hats, Ball Busters (heads for getting soft baits down quickly in stiff currents), the Taimer series of fly rods and reels and general accessories. E.J. Todd and Sons currently distributes brands including Sunline, Yamashita, Maria, Chaos knife jigs, Snowbee and Jackson and was, up until this year, the exclusive agent for G.Loomis. CD Rods Managing Director Marty Johanson said: “With CD being just across ‘The Ditch’ and being able to manufacture more rods and blanks exclusively
for this demanding market, it will be able to service its customers there a lot faster than in the past.” E.J. Todd and Sons is based in Sydney. The company’s MD is Graham Todd and he can be contacted at gtodd@ejtodd.com.au. Referring to the new agreement in South Africa, Johanson said: “For some 25 years CD Rods has been exporting rods all over South Africa and neighbouring countries directly as orders came in, but we never had an agent handling the lower half of Africa below the Equator. This deal remedies that situation.” CD Rods has traditionally supplied mainly Graphcast and Viper fly rods for the South African market but at the SAFTAD show took the wraps off new Russian spin designs, jigging rods from the Jigalo series and Terminator rods built to cast large baits. It also introduced new CDX products and XTC fly reels. C1-D2 Tackle Traders is managed by Cobus Van
“The new sales reps are already getting excellent results” – Marty Johanson
MD Marty Johanson with Cobus Van Biljon at the SAFTAD show.
Biljon and his wife Denise. It has been the exclusive agent for top-selling Australian lure manufacturer Halco for the last 12 years. Johanson added: “Cobus has a team of reps already running around the country getting excellent results following our awesome launch at the trade show.” Further information from C1-D2 is available at info@tackletraders.co.za or www.tackletraders.co.za.
Spro showcases its NORTHLANDMAKESAPPOINTMENTS latest ranges in new INFINANCEANDSALESDEPARTMENTS 380-page catalogue Ambitious Spro has sent out yet another positive message to the trade in Europe. New rods and reels, further additions to the Strategy Fuzz range, a new TroutMaster series and a Big Waller catfish range can all be seen for the first time in the newly released 380page Spro catalogue for 2011. Under The Fuzz range, highly visible Fluo Fuzz hooks have been introduced to match the brand’s fluoro pop-ups, while The Fuzz camouflage programme now includes ready-to-fish Fuzz Super and Specialist carp rigs in silt and weed colours along with some additional hook patters. The Spro Predator range features new accessories, pliers and traces, plus some new colours in the BBZ-Swimbait lures and five new colours and a new length in the DullShad range. There are new sizes and colours among the WobShad models. Spro’s Heavy-Duty luggage can also be found in the catalogue, comprising seven robust and waterproof bags, while extensions to Gamakatsu’s rod and hook ranges can also be found. The catalogue is available at www.spro.eu, with the choice of English, German, Dutch and Czech languages.
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Angling International December 2010
Northland Fishing Tackle has bolstered its finance and sales departments with two new appointments. Joining the Minnesota producer of premium jigs and livebait rigs as Finance Manager is Luke Lundt, whose responsibilities will include financial planning and reporting, managing budgets, implementing costs and inventory controls as well as forming long-term financial strategies. Lundt has been in the fishing industry for six years, previously working in the finance and marketing departments at Pure Fishing. Also joining Northland is supply chain specialist John Rosemore, whose primary responsibilities include sales analysis and forecasting, buying and inventory control. Rosemore is a recent graduate of business administration and brings knowledge of sales and finance. For more information and a 2011 catalogue contact Northland at +1 218 751 6723 or email norfish@ northlandtackle.com. The company’s website is www.northlandtackle.com.
Luke Lundt (inset) and John Rosemore.
International Dealer Opportunities. ÂŽ
GROW YOUR PROFITS WITH SONIK – a dynamic company with a big vision. One which aims to provide anglers all over the world with superbly designed fishing tackle that sets new standards for quality, performance and value for money. Fishing tackle dealers today are increasingly looking for new, innovative products that offer a good margin and are correctly marketed to ensure strong consumer demand. In addition, they require a good back-up service from a company that will stand by its products. At SONIK, our passion for designing and developing world beating fishing tackle is founded on many years of experience, both as anglers and industry professionals. By working closely with our chosen manufacturing partners, and liaising with our team of approved guides and consultants, we are confident that the knowledge and experience captured in every SONIK product will show through. Contact us today for more information on how to become a SONIK dealer:
ONLINE www.soniksports.com/international by EMAIL sales@soniksports.com or Sonik Sports Limited, Riverside Business Park, Coniston Court, Blyth, Northumberland, NE24 4RP, United Kingdom
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Custom Rod Show defies US recession
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ollowing two years of record attendances and exhibitor numbers, the International Custom Rod Building Exposition is expected to grow still further in 2011. Organisers of the event at High Point, North Owner Tom Kirkman: “The show has come on in leaps Carolina, are confident that and bounds.” February’s two-day show will eclipse those numbers by a wide margin. The success of such a niche show has surprised the industry and is testimony to the faith of owner Tom Kirkman, who told Angling International: “Others had tried to stage an event, but it never really got off the ground.
have to travel some distance and getting them to do that requires a large assortment of exhibitors, good timing and a good geographical location.” Kirkman says The Expo was the first rod building event that was advertised and marketed on a global scale, with sufficient monetary investment to make sure the world’s rod builders knew it was taking place. He adds: “No one had ever been willing to take the “The rod building industry didn’t really think it sort of financial risk that I have.” could be successful even though the industry and And the results are there are for all to see with the craft were hungry for such a show.” likes of top marques, including Fuji, St Croix, Batson Kirkman, however, had other ideas and in 2004 Enterprises, Pacific Bay and American Tackle, all he launched The Rod Builders Show, which attracted taking stand space. 500 custom rod builders and 14 vendors. That laid Kirkman maintains that seminars and demonstrathe groundwork for what has now become The tions also play an important part in the success of International Custom Rod Building Exposition, which the Expo. “Where else can you learn about rod blank last year attracted 2,400 custom rod builders and 51 design from folks like Gary Loomis and Jason vendors. Says Kirkman: “It has come on in leaps and Brunner?” he asks. bounds and has continued to defy the worldwide The bulk of visitors are from North America, with recession.” additional interest from Asia, South America and Explaining the success of the show, he adds: Europe. The contingent from outside North America “Demographics tell us that there is no particularly is around 10% and growing each year. high density of rod builders anywhere in the world. The Expo started life as a consumer show, but as While there are many rod builders, they are spread it evolved and attracted the majority of the world’s out over a large area.That means that 99% of attendees custom rod makers and suppliers, it has begun to double as the sector’s premier trade event. The show takes place on February 26th and 27th. Further information is available from +1 336 882 3226 and icrbe@earthlink.net or by visiting www.rodexpo.com.
REBRANDED ‘CARP ZWOLLE’ SETS SIGHTS ON MORE RECORDS One of Europe’s most important fishing shows has been rebranded and given a new name. The annual Dutch carp fishing show will now be known as Carp Zwolle to reflect its home for the last 15 years in the Netherlands city. Last year’s event was a record-breaker with bestever attendances and an unprecedented line-up of exhibitors and top carp anglers. Over 5,000 visitors 16
attended the first day of the show with almost 9,500 overall – a 5% rise on the previous year. Exhibitors last year included Shimano, Korda, Delkim, Fox International, Nash and Trakker. Following what he described as his “best ever” show, organiser Mick Paine says that Carp Zwolle will continue to grow and he is expecting even more visitors to next year’s event.
Angling International December 2010
Carp Zwolle 2011 will be held in the IJsselhallen complex in Zwolle on February 5th and 6th. For further details email mickpaine@ carpzwolle.nl or visit www. carpzwolle.nl.
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ASA unanimously endorses ‘critical’ grassroots initiative
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embers of the American Sportfishing Association (ASA) have enthusiastically thrown their weight behind the Association’s Keep AmericaFishing campaign at its annual Sportfishing Summit in Fort Lauderdale, Florida. Industry leaders representing more than 100 companies and organisations unanimously endorsed the initiative, which is being heralded as the most important campaign in the history of the sport. KeepAmericaFishing was set up to encourage individual anglers to support their sport and has grown over the last four years to become ‘the voice of the American angler’. The ASA’s Board of Directors Chairman, Jeff Marble, told delegates at the summit: “The membership’s decision to support KeepAmericaFishing reinforces how important individual anglers are to our collective future
New ASA Chairman Jeff Marble lead the support for KeepAmericaFishing.
and sends out a strong message about the resolve and dedication of this industry. “Launching an angler advocacy brand is a much-needed critical step towards ensuring that our public waters remain open, clean and abundant with fish.” The administration also showed its support of recreational fishing with a keynote address by the Assistant Secretary of the Interior for Fish, Wildlife and Parks, Tom Strickland. He addressed recreational fishing participation, access issues and talked about the new America’s Great Outdoors Initiative – a community-lead effort to conserve the nation’s great countryside. Eric Schwaab, Assistant Administrator for Fisheries, National Oceanic and Atmospheric Administration’s (NOAA) National Marine Fisheries Service, provided members with an update on efforts to address the industry’s concerns about marine fisheries management. During the summit, the ASA’s board of directors also elected its officers: Chairman Jeff Marble; Vice Chairman Gregg Wollner; Secretary Dave Bulthuis; Treasurer Peter Foley; Immediate Past Chairman Jeff Pontius.
At the association’s annual dinner, the ASA presented a special award to former Board of Directors Chairman Burt Steinberg, and the Norville Prosser Lifetime Achievement Award to Robert Hayes, General Council for the ASA and the Coastal Conservation Association.
ICAST ADDS NEW FLY AWARDS The Sportfishing Summit also passed a motion to include three new categories in the ICAST New Product Showcase for 2011 – fly rods, fly reels and fly fishing accessories. The move is evidence that the ASA and the ICAST show committee is continuing to work on ideas to bring added emphasis to fly fishing at the big trade show. The ASA made overtures to fly fishing exhibitors that previously attended the FFR show following the split between FFR owners Nielsen and the American Fly Fishing Trade Association (AFFTA) at the beginning of this year. The ASA issued a release to the AFFTA membership list at that time extending a general invitation to attend ICAST. AFFTA has previously rejected the concept of an alliance with ICAST, with timing and venue being among the issues. AFFTA has since launched it own International Fly Tackle Dealer show, with the inaugural event taking place in Denver in September this year.
SBSTACTICALBAITSRAISESSTAKESINDISPUTEWITHDESTAYLOR Hungarian bait company SBS Tactical Baits Kft has spoken out against UK business Original SBS Ltd, owned by Des Taylor, saying that the latter is acting in breach of contract by continuing to supply products to Europe. Its response follows the decision by Mr Taylor to write to European distributors explaining that his company has declared itself a limited company under the new name of Original SBS Limited. The letter explained that all intellectual property rights, stocks and trading agreements have been transferred to the new company. It also states that “...there is no constraint or restriction of any kind on our business... in respect of future dealings.” But SBS Tactical Baits alleges that a “valid and effective sales contract” was entered into by themselves and Mr Taylor in December 2008 which gave the Hungarian business 18
SBS Tactical Baits owner Zoltan Kovacs.
Angling International December 2010
“both the SBS Tactical Baits name and the production know-how exclusively.” They maintain that under the contract only their company is entitled to supply distributors in mainland Europe. SBS Tactical Baits further argues that the alleged contract remains lawful and governs the relationship between the two parties and the intellectual property connected to the products. “The fact that Mr Taylor founded a new company changes nothing, because the contract was made lawfully and he is responsible for performing his obligations,” said SBS Tactical Baits owner Zoltan Kovacs, who also insists that SBS products have grown in popularity in the past two years thanks to his company’s “constant work, technological developments and serious marketing activity”.
Mr Taylor insists that he has continued to trade with Europe because payments agreed in the contract had allegedly not been completed, but SBS Tactical Baits says it suspended payment of the last instalment of the purchase price as the result of purported infringements of the contract by Mr Taylor. For more information, SBS Tactical Baits suggests distributors should visit http://oami. europa.eu/CTMOnline/RequestManager/ en_Detail_NoReg#down and search for Trade Mark no. 008410748. Mr Kovacs also recommends that distributors visit the English website that his company plans to launch soon at www.sbsbaits.net where it says it will publish the names of the companies it has initiated proceedings against and where they can get news of new products.
HOW DID THE TRADE REACT TO THE CGC EXPO? See p30
SportfishinspiresUKanglers Pure Fishing puts trade and Gulp! Carp catalogues online
A collaboration between Sportfish and Fish&Fly.com has produced the cover image for the UK retail company’s 2011 edition of its quarterly catalogue. Sportfish asked visitors to the website to capture ‘that special moment’ and enter their images into an online competition. Alan Shephard, Brands and Marketing Manager at Sportfish, explained: “We teamed up with Fish&Fly.com to give one customer a unique opportunity to feature their fishing photo on the
cover of our catalogue. After much deliberation, Colin Raich’s (Cap’n Fishy) picture of Loch Bornish in South Ulst was chosen against stiff opposition. “This is a great way of building customer relationships. It has been such a success that we are considering repeating the competition next year.” Phil Broughton, Head of Sales and Marketing at Fish&Fly, said: “Our forum members are some of the most enthusiastic and knowledgeable fishermen you will find anywhere and Sportfish found a brilliant way to engage them and bring them closer to its business.” On top of the thrill of seeing his photograph in print, Colin Raich also received a £100 gift voucher to spend at Sportfish. Left: the winning photo set to grace the catalogue cover.
Pure Fishing’s 2011 trade catalogue is now available online. The catalogue, which has already been despatched to the global company’s many trade customers, contains all the many Pure Fishing brands under one cover, with each brand having its own clearly indentifiable section. Some countries receive single-brand catalogues where appropriate. Pure Fishing has also released the new Gulp! Carp catalogue introducing its extensive bait range. As well as showcasing the baits, the catalogue gives useful information and advice on where and when to use the boilies, seeds, pellets, liquids and attractants that are included in the range. The catalogue is available to dealers in the United Kingdom, France, Germany, the Netherlands, Belgium and Italy. Anyone who has not received a copy of either catalogue can contact EMEA Marketing Communications Manager Fanny Champlon directly at fchamplon@ fr.purefishing.com.
December 2010 Angling International
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Recfishwest angered by marine park plans
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ecfishwest, the representative body for recreational fishers in Western Australia, has warned that “emotionbased” marine planning is a threat to the fishing industry. This follows proposals by the Minister for Environment Concerned: Boating and for four new marine parks in Fishing Council lobbyist Dean Logan. what is described as one of the most significant environmental initiatives in the State’s history. Environment Minister Donna Faragher said the release of the plan reflected the State Government’s commitment to implementing its bold vision for conservation along the Kimberley Coast. But Tim Carter, Marketing Manager for Halco Tackle, said: “The industry certainly feels under threat and we are all spending a lot of time and effort to try to have some sensible debate on the issue. It is a political decision to try to satisfy green voters but
there was absolutely no science or consultation on the matter, which angered anglers due to the lack of process.” And Dean Logan, lobbyist for the Boating and Fishing Council of Australia, told Angling International that the Council had made it clear nationally that the industry, recreational anglers and boaters will not support the process, the Government and associate decisions unless all science is made public. “We are deeply concerned with the sheer volume of km/s being assessed as areas that could possibly be closed on what is poor and in many instances idealogically-driven science,” he said. “If you overlap State plans with the Federal Marine Bio-Regional Planning Process, fishers and boaters in Western Australia should be very concerned. “Donna Faragher would be well advised to follow the line of the new Federal Parliamentary Secretary for Fisheries, Mike Kelly, who made assurances last week that the mistakes of the past will not be revisited. Greater levels of consultation must occur, co-management models will work and the science must be transparent and open to peer review.
Ian McKenzie retires from UK’s Fulling Mill World renowned fly dresser Ian McKenzie has retired after 17 years as Technical Manager at Fulling Mill. During his time with the Englandbased manufacturer of flies, McKenzie has been at the forefront of quality fly development. Fulling Mill’s Managing Director Barry Unwin, said: “Ian is one of the most skilled and technically perfect fly dressers in the world. There is no doubt that those skills, combined with his commitment, reliability and supreme work ethic, have helped Fulling Mill retain its position at the top of the ladder of high quality fly fishing manufacturers.” Coming into the business after a long career in the motor trade, McKenzie has been a passionate fly fisher since his childhood and achieved considerable success on the competition circuit. He will be replaced by his understudy, Steve Carew. Fulling Mill will also recruit an operations manager to work alongside Carew. Anyone interested in the position can call Barry Unwin on +44 1293 778600. 20
Angling International December 2010
KEY COASTAL AREA Rich in species habitats, the Kimberley Coast is one of the last remaining wilderness areas in the world.
“Frankly, you can drive a truck through the science and it’s time governments started to genuinely consult fishers, boaters and the industry.” Recfishwest Acting Executive Director Kane Moyle has also called on state and commonwealth governments to improve the process for all marine park planning and for the fishing sector to have a bigger say. Moyle said marine parks require sign-off from state environment and fisheries ministers, yet the fishing sector’s first opportunity to formally comment on the plans is when planning is complete and draft management plans released. “Recreational and commercial fishers are typically the groups most affected by marine park zoning, but they have no say in the planning,” Moyle added. “Sensible discussion and careful planning must involve the recreational and commercial fishing sectors.”
YELLOW DOG HITS YOUTUBE IN NEW COMMERCIAL FOR VERIZON
Yellow Dog Flyfishing Adventures, the Montanabased travel company, is featured in a new nationwide commercial for wireless network provider Verizon. The commercial is part of Verizon’s ‘Put Your Business on the Map’ campaign and Yellow Dog is the only fishingbased business included in the promotion. “Verizon liked the fact that our company thrives and survives on our ability to communicate – with our customers, our worldwide network of lodges and with each other,” said Ian Davis, co-owner of the business with Jim Klug (left), the newly appointed AFFTA chairman. “No matter where we are in the world – scouting new locations in South America, hosting groups in the Caribbean or visiting lodge partners in Alaska – we can stay in touch at all times. Verizon, more than any other cell company we’ve found, has given us the ability to do that.” A New York film crew spent three days filming with Yellow Dog in Montana, shooting interviews with Davis and Klug. The commercial is available on Verizon’s website and is scheduled to appear as part of other advertising mediums in the future. Visit YouTube at www.youtube.com/verizonwireless#p/u/8/7QuNIusydn8.
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Yataiannounces European‘hitlist’ Chinese company Yatai has drawn up a hit list of European countries which it intends to target for sales of its Haswing trolling motor brand. Buoyed by visitor response at ICAST in Las Vegas earlier this year – and backed by a newly opened 50,000 sqm factory–Yataiisreadyforitsassaultonnewmarkets. General Manager, Kei Ho, told Angling International that his company was focused on building new markets in Germany, France, Spain, Turkey, the UK and Ukraine. Mr Ho said that the company had survived the two-year economic downturn and was now ready for expansion. He added that Yatai had come through stronger thanks to a competitive pricing policy. That policy, he explained – plus the company’s productqualityandinnovation–wouldprovepopular in European markets. The products he believes will appeal include the Osapian Series, Comax Series and Cayman Series – products he says will be the bedrock for the company’s success in 2011. Mr Ho added: “Fishermen want motors that are easy to use, safe and offer enough energy to provide extensive fishing time. That is what Haswing has achieved with its trolling motors. Our customers also appreciate our innovative ideas.” Yatai intends to build on its success by moving forward with sales drives at ICAST 2011 and the Shanghai Boat Show. For information telephone +86 139 233 286 81.
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RBFF bringing in new anglers, survey reveals
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new survey released by the Recreational Boating and Fishing Foundation (RBFF) reveals the positive impact that its Anglers Legacy programme is having on participation in the US. Anglers Legacy participants – called ‘Ambassadors’ – introduce an average 68% more newcomers to the sport than non-Ambassadors, says the study. Ambassadors also spend on average $530 more annually than non-Ambassadors on boating- and fishing-related products, travel and services. And in another clear example of their contribution to the sport and con-
Angling International December 2010
servation, around 90% purchased a fishing licence for themselves or someone else in the past year. Conducted for the first time this year, the survey also asked Ambassadors about their level of interest in receiving more information about conservation efforts and new products as well as exploring the extent to which their activities and views on aquatic stewardship were affected by the Gulf of Mexico oil spill. Key findings include: ● Ambassadors are introducing youths and newcomers to fishing. ● More than 80% of Ambassadors took a newcomer fishing within the last 12 months (average 4.2 newcomers each), compared to 59.5% of nonAmbassadors (average 2.5 newcomers each). ● Ambassadors introduced an average of 3.3 youths to fishing; 73% more than non-Ambassadors. ● Almost all (97%) feel that the newcomers they introduced to fishing will continue to fish in the future. ● Ambassadors are fishing frequently, many from a boat. ● More than 80% have fished from a boat in the past year. ● Nearly 60% own a boat or other type of watercraft; nearly 60% of non-Ambassadors do not. ● Ambassadors generate significant revenue for the industry. ● They spend on average $530 more
annually than non-Ambassadors on boating- and fishing-related products, travel and services. ● Ambassadors have a strong interest in receiving more information about conservation efforts and new products. ● More than 60% are interested in receiving updates about new products. ● More than 50% are interested in updates on new conservation initiatives that impact anglers. ● Two-thirds of both respondent groups feel strongly that the Gulf oil spill has affected their feelings about keeping waters safe from environmental damage. Anglers’ Legacy, an integral part of the RBFF’s Take Me Fishing™ campaign, asks avid boaters and anglers to take a pledge to introduce at least one new person to the sport each year. Currently, there are more than 230,000 Ambassadors nationwide. The survey, conducted by independent research firm EurekaFacts in September, polled approximately 5,500 Ambassadors. The nonAmbassador sample was drawn from a national online survey panel and comprised 405 avid anglers who are not participants in the Anglers’ Legacy programme. For an executive summary or more information, visit the website RBFF.org or call RBFF at +1 703 519 0013.
®
‘YATAI-Electric’ is a factory integrating R&D, product-design, molding, manufacturing and sales for 15 years. With professional management and remarkable manufacturing, YATAI has won a high reputation for consistent quality, durable performance and values. With 5 years of making and selling the HASWING trolling motor in Asia and Europe, this year HASWING is ready for the fishing market worldwide. We are open to any opportunity for distribution and OEM projects. 100,000 units production per year
New 50,000 sqm plant
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Life test prove performance and durability
Advance tooling facilities
www.haswing.com
Mr. Kei Ho (GM) Tel: +86 13923328681 Email: kei@haswing.com
Add: No. 4 Xinlong Rd Nanlong Sanxiang Zhongshan Guangdong China December 2010 Angling International
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Belstane captures Sportex and Trabucco
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elstane has expanded its presence in the angling market by securing exclusive UK distribution rights for Sportex and Trabucco. The UK company, best known for a footwear range that includes Big ambitions in angling: the famous Muckboots brand, MD David Stuart-Monteith. already distributes Cormoran and believes that adding the two new overseas brands to its fishing portfolio will help make it a major player in the angling industry. “Over the last five years we have evolved from a clothing company into a footwear company and that remains our core business,” explained Managing Director David Stuart-Monteith. “But we are deadly serious about angling and by taking these two major brands on board I feel we
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can be a major force in angling within a year or two. That’s the strategy. “We are the first distributor of premium Sportex rods in the UK, and Trabucco fills an important gap in our portfolio. The potential is very exciting for this mixed, strong product portfolio – I am not sure just how big right now but it certainly takes us a long way in the right direction.” Belstane has separate sales forces serving each of its markets in equestrian, gardening and angling and believes its expansion in angling will create a gateway to more shops. “This company has always been about quality products that we believe in, and these new brands meet those same criteria,” added Stuart-Monteith, whose Derbyshire company also recently took on the distribution for products from Hi-Tec boots and Rockfish clothing. For further information call +44 1335 372600, email info@belstane.com or visit www.belstane.com.
Angling International December 2010
Mashama targets salmon anglers with new hooks Mashama is set to bring in the new year with a range of fishing hooks aimed specifically at salmon anglers and fly tyers. Made from Japanese high carbon steel, they will include the popular styles of double and treble hooks for fly tying and a series of wide gape double tube fly hooks in both nickel silver and 24-carat gold plate. In addition to salmon hooks, the company has introduced a range of tungsten fly tying tubes in three different sizes. Both ranges will be available in January 2011. Mashama says that there is no minimum order quantity and is currently inviting enquiries from retailers prior to its advertising campaign and website launch.
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CHINA FISH HEADS BACKTO 2009 VENUE
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hina Fish 2011 is to return to its 2009 venue following complaints about the facilities and location of the 2010 event. As widely predicted, the show is to switch back to the New China International Exhibition Li Jiang: “The NCIEC is the Centre (NCIEC) in Beijing. best choice for the show.” The move will prove popular with exhibitors and visitors alike who were unhappy with the remoteness of the new Jiuhua International Exhibition Centre, inadequate hotel facilities and lack of shuttlebus transport into the city. There were also health and safetyy concerns about
the venue – much of which was uncarpeted. Visitors also complained about the very low temperatures throughout the show. Following the event, China Fish organisers promised to conduct a review and this has resulted in a change of venue. Li Jiang, the President of China Fish, said: “Only 7% of visitors and 21% of exhibitors liked the Jiuhua Centre so a change had to be made.” He added that over the last three years China Fish has been looking at different venue options for the event, explaining that in Beijing there are only three exhibition centres big enough to hold China Fish. Those venue are: the China International Exhibition Centre, which was the 2007 venue for the show; the New China International Exhibition Centre (NCIEC), which held the show in 2009 and will do again in 20 2011; and the Jiuhua International Exhibition Ce Centre, the 2010 venue. Added Li Jiang: “In the feedback we received, 84 of attendees said they liked the NCIEC. 84% Vi Visitors also liked the old exhibition centre Left: The Jiuhua Exhibition Centre proved unpopular last year. Main image: Beijing’s NCIEC. The majority of last year’s China Fish visitors favour a return there.
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Angling International December 2010
because it was downtown, but only 50% of exhibitors were in favour of it because they disliked being on the second floor of the exhibition centre where there are so many pillars. “With those comments in mind, we have decided that the NCIEC is best choice. Since the exhibition was last held at the NCIEC, significant improvements have been made to the venue with regards to taxis, food and other facilities. “In 2009 there was only Chinese food available, but since then some new eateries have been opened, including a McDonalds, a Subway and a buffet restaurant.” Li Jiang added that transport links have also been improved, with a new subway linking the centre to the city and the nearby Beijing International Airport. Li Jiang said that significant improvements had also been made to the signage both inside and outside of the hall. He added: “We have concluded that the NCIEC is the most favoured of the three locations and look forward to welcoming visitors there next year.”
WHAT NEXT FOR THE IFTD SHOW? See p29
THE REACTION FROM THE TRADE Ding Fuqing, Sales Manager, Mustad Fishing Tackle “The facilities at the NCIEC are good. It is very close to the airport and easy for foreign visitors to find. The transport links are quick and convenient.” Sun Linan, General Manager, Dalian Ocean Fishing Tackle “The NCIEC is better for its transport links and makes it easier for exhibitors to go downtown.” Matti Seppala, OPM Fishing Tackle (Finland) “I have been to China Fish since it started and believe that the NCIEC is the best place for it.” Masayoshi Dohi, Dohitomi & Co (Japan) “The decision sounds good to me because the NCIEC made the right impression. Jiuhua was not good enough in terms of accommodation.” Dieter Willenbruch, Fisherman’s Partner (Germany) “It is difficult to find a place that suits everyone, but I believe the majority of people prefer to go back to the 2009 venue.” Brandon Hwang, Managing Director, Aquaz “The 2009 venue is better than the one for 2010. However, I would still prefer a return to the old venue in the city of Beijing.”
Change of emphasis for Germany’s ANSPO
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ore major developments could be in store for ANSPO, the German fishing tackle show that has undergone changes in structure, frequency and timing in recent years. It seems likely that the show’s target group of visitors is going to change, with a greater dependence on consumers. And there is a possibility that the venue will change for each show. However, amid some expectations that the show would revert from its current biennial timing to an annual event, the organisers have ruled that the next show will not be until 2012. Few hard and fast decisions were taken at a meeting of the BVA, the trade organisation behind the show, held on November 10th to review the recent ANSPO in Kassel and to consider the future of the show. But a mood of change was certainly in the air. Said Dr Sabrina Preuss, Secretary of the BVA who attended the Board meeting: “While everything is still open for discussion, it seems likely that the target group may be a little different in the future. It is likely that the Anglermeile and the Competence Centre, which we introduced successfully this year, will be enlarged. “I don’t think we can reach substantially more dealers. But we may decide it is right to address the show more towards the end consumer.
Wang Qian Gang, Owner, Weihai Hanigh “I prefer the 2010 venue in Jiuhua. It was a little far from the city centre but for us, as an exhibitor, our main purpose is to show our product and our company and it is not so important to be close to the city. Last year most of the customers stayed in the hotel near to the show, which was more convenient for having meetings and also easier to reach our booth every day. Changing venues every year is not good for either exhibitors or visitors.”
“There will not be another ANSPO until 2012 and that show will be different from the last one. “With regard to location, we will have further discussions about a rolling system. There are not many people voting for Kassel and there are more suggesting that we choose bigger cities such as Berlin or heavily populated areas like Ruhrgebiet near to Holland. “There are so many ideas that we cannot make final decisions just yet. We are meeting again in February when we will consider three to five different proposals and then our members will be consulted to help reach a decision on the final concept.” Despite praise from some quarters, ANSPO didn’t satisfy everyone. Zebco Marketing and Publicity Manager Frerk Petersen pointed out that the number of visiting dealers was less than 450, while the company deals with approximately 1,600 dealers in Germany. He added: “The relationship between the efforts of the exhibitors to attract dealers and the true response from the dealers is not matching. “Despite the seemingly good consumer attendance, there Frerk Petersen: “Some consumers felt cheated.” were some negative comments from consumers that the show was too small and could be seen in two hours, which wasn’t good considering the long travel distances involved for some and the seven euro entry fee. “Other consumers felt cheated there was a trade show in the next hall which they couldn’t see.”
CHINA FISH 2011: THE DETAILS Date: February 17 to 19, 2011 Venue: New China International Exhibition Centre, Beijing, China Halls: 33,000 sqm exhibiting area within three halls (E1, E2 and E3) Exhibitors: 422 booked*, including 22 international companies from ten countries and regions Buyers: International buyers from 47 countries and regions *Bookings as of November 3, 2010
Carp Expo 2010 will be biggest yet This month’s Carp Expo 2010 is set to be the biggest ever with the event taking up two halls in Stockerau, Vienna. In its seventh year since launch, the show – organised by top carp angler Kurt Grabmeyer – will
be held on December 4th and 5th in the Sporthalle and Millenniumshalle, where 45 exhibitors will be presenting more than 80 different brands from major manufacturers. Visitors will get the chance to meet
top carp anglers, including Ronny De Groote, Martin Locke, Bill Cottam and Dave Chilton. For more details, visit www.carp-expo.com. Multi-media shows and expert forums will also feature in the schedule.
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AFFTA defends show’s move to New Orleans
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he American Fly Fishing Trade Association (AFFTA) has defended its decision to move the International Fly Tackle Dealer (IFTD) show to New Orleans as it seeks to unify the trade behind the choice of location. IFTD had already announced before its inaugural event in September that it planned to go east in 2011, a decision that appeared to be widely well received. But some areas of the trade were surprised when the Big Easy was announced as the venue during the Denver show. Doubt has been raised about the show drawing dealers from both the Northeast or Northwestern states. The point has been made that while Denver is centred amid a high concentration of fly shops, there are very few in the vicinity of the 2011 venue. The August dateline is also at odds with the traditional holiday break in Europe, adding further questions for a show that purports to be international.
IFTD Show organiser Randi Swisher: “It is impossible to keep everyone satisfied.”
Right: Denver hosted the inaugural IFTD show. Below: Business was satisfactory, but how will New Orleans compare?
Denver
New Orleans
Despite this, IFTD Director Randi Swisher says there has been very positive feedback from the industry, making a case for the move from its long-time home in Colorado. While conceding it was impossible to keep everyone satisfied, he told Angling International: “AFFTA felt it was time for change and New Orleans is a logical choice. “Since there are retailers throughout all parts of the country, it is impossible to keep everyone satisfied with an ideal location. New Orleans is a good choice from the standpoint of convenience, geographic location, great accommodation and services, as well as fishing. “We will continue to make improvements to IFTD and I am confident this will ignite more participation both at the show and within our membership.” In answer to comments from some exhibitors that New Orleans is not East Coast, Swisher responded: “Our plan was to keep the show east of the Mississippi River. Even though it is right on the river, it is convenient for travellers. All major airlines feed into the city and it is accessible from both west and east coasts. “The venue and the dates have been well 28
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Angling International December 2010
received by the industry. It’s difficult to find one date that works perfectly for exhibitors and retailers, but mid-August will accommodate the majority of retailers and meet the needs of manufacturers regarding their selling season.” A big question hanging over the show is whether it can bring back some of the high profile companies missing from this year’s show floor. Swisher acknowledged that future success depends on the support of these companies but believes that most of the nonattenders at Denver will make a return, with some having already pledged their support. The indication by Simms that it plans to exhibit in 2011 is certainly a big positive, although plenty can happen in the next nine months. And what is AFFTA’s view on companies
WHAT IS WONDER STRIKE’S SECRET? See p40
not taking floor space but meeting customers in nearby hotels or in the aisles, a practice observed at this year’s show? “We do not support the decision to do business without supporting the trade show. This not only takes legitimate retailers off the show floor but also ultimately hurts everyone that did support the show,” says Swisher. “I believe that those companies that made this decision this past year will support the 2011 show.” AFFTA has yet to finalise its decision over location for 2012, but the original plan to alternate regionally remains the favourite option, with further discussion due at the Association’s January Board meeting.
WHAT WE LEARNED FROM IFTD 2010 In a follow-up to our report on the IFTD show in Denver, Angling International looks at some of the products on the showfloor that caught the eye but which we didn’t have room to mention. The use of the nano silica resin system by Hardy & Greys and G.Loomis, with 3M technology being the likely source, has been well documented. Those manufacturers who have chosen not to use the system – Scott, Sage and Orvis among them – appear to see no additional benefits over what they are already using and our guess is that they are adopting a wait and see position. If the efforts of Hardy, G.Loomis and St Croix (not at the show but making a running change to the new 3M resin in their Legend Elite rods) prove successful in the field and at the cash register, we may well see more companies switching. On the retro side, both Scott and Cortland re-introduced fibreglass rods and there were commendable reports of casting performance. Scott’s F2 series honours the look of the original glass Scotts from the Seventies with yellow blanks and brown wraps. They are not cheap at $595, but there appear to be a lot of anglers in the US and Japan who have rediscovered the virtues of fibreglass. Cortland’s new Diamondback Glass series looks like a reworking of its discontinued rods of the Nineties, which achieved something of a cult status among glass afficionados and have sold at a premium on eBay. The new, navy blue blanks are sourced offshore but finished in the US and at $299 look like a good deal. The Orvis Superfine Touch series (around $475) picks up the look of the much earlier Superfines and also casts
nicely in the pool, as did the Sage TXK-F. At lower price points, new rods that caught the attention included the Winston VSL at $200 and Redington’s Pursuit models at $99, a rod we heard was “ridiculously nice” to cast. In the lines category, Northern Sport’s Aqua Nova retails at $30 at the top end and it’s hard to see how fly shops won’t jump on them. Rio’s Avid lines, a mid-price series, is differentiated by having a loop on the front only and is single coloured, while Scientific Anglers is very proud of its SAID technology which enables the printing of key data, including weight and sink rate on the line to make identification simple for the angler. In footwear, the sonically welded seams on Redington’s Sonic Pro waders got people talking, as did the Chota knee high models, breathable and the height of wellies. And Korkers Chrome wading boots, with new interchangeable soles, look likely to be a big hit with buyers. On the reel front, Cortland’s inexpensive ‘retro’ model, a handsome click pawl trout reel in two sizes; Tibor’s new sealed drag Signature reels ($775$795); and Nautilus’s new FWX sealed carbon fibre drag reel to steelhead sizes at a very affordable $230$280 seemed high among buyers’ priorities. Right: Redington’s Sonic Pro waders were a talking point at IFTD, while Scientific Anglers’ new line caught the eye.
New dates and venue for British Fly Fair International
The organisers of last month’s British Fly Fair International reported a bustling show – and then immediately announced a new venue and different dates for next year’s event. From 2011 the show will move to a permanent venue at Staffordshire County Showground and will be brought forward from late October to June 18th and 19th to avoid the dark nights and bad weather. Consumers from Ireland and Europe as well as the UK attended this year’s
show and, despite the lingering recession, organiser Steve Cooper reported that the numbers of people around the fly tyers and in the theatres, plus the feedback from exhibitors, were all excellent. New exhibitors included Au Ver A Soie from France and Spirex Aquatec and The Alternative Tackle Co from the UK. UK consumers had their first chance to try the new Hardy SinTrix Zenith and Proaxis rods which created huge interest at the IFTD show in Denver,
earlier in the year. “As this show attracts some of the most knowledgeable fly fishers, I was very pleased to see the amount of customers who had already heard about SinTrix technology and were eager to test cast the new rods,” said Hardy’s Game Marketing Manager Steve Peterson. Fulling Mill was another ther delighted exhibitor, particularly when consultant Oliver Edwards reported that the many visi-
tors to the stand believed that a large selection of Fulling Mill tied flies in an unmarked box had been tied by him. “Approval indeed!” said Edwards. “The flies were very good – and I’m not easy to please!”
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
FOCUS ON CHINESE CO SETS CGC EXPO IN NEW Never afraid to tamper with the formula, China’s CGC Expo this year expanded its original trade-only format by adding two days for the public. “We want to create direct links between manufacturers and consumers,” says owner Li Jiang.
C
GC Expo, introduced to the market by the organisers of the bigger and more globallyfocused China Fish show three years ago as an option for smaller, domestic Chinese manufacturers, is clearly a work in progress. The show has undoubtedly proved itself a success. It has quickly established itself as part of the industry calendar and an effective platform for smaller and medium-sized Chinese factories to trade with domestic and foreign buyers. It has even won favour over the its bigger China Fish ‘sister’ show among some exhibitors because of its location in Weihai, the heartland of China’s fishing tackle industry, and due to its earlier timing. But, just as changes were made in 2009 and to this year’s show, so more significant developments are already being planned for 2011, including changes in format and timing. 30
CGC Expo President Li Jiang has happily made changes to the show this year... and has more planned.
Above and right: CGC was conceived as a trade show for smaller Chinese companies but its appeal has grown among local consumers.
Angling International December 2010
Last year, when faced with a competitor show, CGC brought its dates forward, and increased duration from three to four days, the first two for international buyers and the last two for domestic buyers and the public. The rival show has since closed. This year revealed perhaps the most surprising development, with the first two days reserved for buyers from home and abroad but the second two days open to the public. President Li Jiang has demonstrated that he is not afraid of change and is happy to justify his decisions as being customer driven. “We took this step because of the visitor statistics from last year,” he told Angling International. “Although it was a trade show, some 3,000 public visitors came unexpectedly from other cities and provinces. So this year we opened the last two days to consumers and called it a ‘fishing carnival’. “The purpose is to provide a direct communication platform between manufacturers
and consumers. This is a rare chance for Chinese manufacturers as there is no consumer show here. Few Chinese anglers read fishing magazines and the only fishing TV channel costs money so is not popular. “Our Fishing Carnival will try to build this communication channel. Manufacturers can get consumer feedback on their products and services and can also promote their brands to end-users.” The move to open the doors to consumers wasn’t popular with all exhibitors however. Though impressed with the expansion of the show and delighted with the reaction to his products, Holly Kudos President Wu Dong said: “The number of domestic visitors this year was a big shock. We had big trouble repeating to them again and again that we are not a retailing company. “How could CGC be improved? I think the domestic sales booths and export booths should be divided into different areas. Also, there should be separate times for trade and public attendance.” Time will tell what shape the show takes in the future, but CGC 2010’s inclusion of consumer activities such as seminars, fishing competitions, a lure tank and casting pond, plus more activities to attract families and children would seem to indicate the direction the show is taking is towards consumers.
ONSUMERS W DIRECTION CGC IN NUMBERS Continued changes to CGC Expo will no doubt receive a mixed reception but the show’s impressive year-on-year expansion at a time when economic conditions are far from ideal speaks volumes for its emergence on the global stage.
Outdoor events were the focus of the consumerfriendly ‘Fishing Carnival’ at the show.
“This is a rare chance for Chinese manufacturers as there is no consumer show here.” – Li Jiang
The total number of exhibiting companies was up from 253 to 379, an increase of 50%, with the exhibiting area increased from 16,000 sqm to 20,000 sqm. The 341 exhibiting manufacturers compared to 229 last year (+49%) while trading companies increased to 31 (+72%). There was also a noticeable trend in global engagement with the show, with international buyers (individuals) up from 483 last year to 628 (+30%) and international buyers (companies) up from 260 to 296 (+14%). Domestic buyers (individuals) went from 300 to 1,115 (+400%) and domestic companies from 389 to 533 (+37%). Further evidence that CGC Expo is heading along the right track comes from the fact that by the end of the show 326 exhibiting companies (86% of the total show floor) had already booked space for 2011. * All data supplied by CGC Expo.
Further evidence is the presence of retailers at the show. Explained Li Jiang: “Some 90% of exhibitors are manufacturers. Many of these have their own agents so they cannot sell directly to consumers. In order to satisfy the buying demands of anglers we allowed manufacturers to invite their agents to take part in the carnival, together with some small, independent tackle shops, so the audience could not just see the new products but buy them as well.
“These activities were warmly welcomed, with 15,000 consumer visitors to the show. Anglers bought everything they need.” So what can we expect from CGC Expo in 2011? The current hope of the organisers is to divide the show into two parts – an indoor trade section for manufacturers and all buyers, and an outdoor activity and retail section for consumers, with a strong emphasis on promoting the sport to young people.
A change in date is also a strong possibility. “I am considering bringing CGC Expo forward in the year, perhaps to late September or maybe early October,” confirmed Li Jiang. “We will stay at the same venue.”
OVERLEAF VIEWS FROM THE FLOOR...
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December 2010 Angling International
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
VIEWS FROM THE SHOW FLOOR Mr Wu Dong, Holly Kudos
“CGC doubled in size this year, with twice the number of exhibitor stands. Holly Kudos had the biggest stand in the show and attracted a lot of attention from visitors home and abroad. “Supported by our 500 sqm showroom in Weihai, we impressed quite a few new visitors. Some of them placed initial orders while a lot more have expressed their willingness to start business next season. They complimented us on the size of our European carp and coarse ranges. The number of new items we displayed was tremendous, although we decided to postpone the release of our new sea rigs until China Fish in February.
Top right and below: The increased number of consumers was noted on the show floor, but exhibitors were still able to make strong trade connections.
“CGC is held at a better time and place compared to China Fish. Weihai is China’s largest manufacturing centre for fishing tackle and there are buyers in Wehai every day, every week, every month. I hope that CGC can play a more and more important role in the export business of companies like ours. The weather and food are good and everything is cheaper compared to other big cities in China. The number of foreign visitors was less than I expected, maybe because of the Tackle and Gun Show in the UK at the same time.”
Rodolphe Jacques, VMC, France
“The show is good and much bigger than I expected. China is not a cheap place any more. People come here for good quality. If you want cheap products you should go to places like Vietnam. China is almost like Europe now. If you want cheap, forget about China.”
Lydia Wong, eN International
“This year’s CGC seemed double the size of last year and there were a lot more visitors. The show certainly met my expectations, with many buyers showing an interest in our new products. Some of our regular customers also made additional orders for our new lures. “We were pleased to meet many international buyers, as this was one of our key objectives. We had particularly strong interest from eastern Europe. Many buyers had seen our advertisements in Angling International, but this was their first chance to see Usami lures for real. “We plan to return to CGC next year because it is well timed for the purchasing 32
Angling International December 2009
season for most customers. It is convenient and efficient for them because it means they do not need to go to the factory.”
Simon Henton, First Dart
“The show was fine, better than I expected, but some people said worse than last year. It’s a bit like T&G for China, some international visitors but mostly it’s domestic suppliers/trading companies looking for other trading company business and for business in China. Big players like Guangwei, HuanQiu, Viva, Heng Feng and Okuma did not exhibit. There were no global brands either.”
Matt Wilson, OEM Account Manager, Eagle Claw
“The show was exceptional exposure for our Eagle Claw, Lazer Sharp and Trokar hooks. Creating more brand recognition in Asia is key to our success. “CGC differs from any other show in the world by giving people the opportunity to visit numerous factories before, during and/ or after the show. “Our objective in exhibiting is creating the brand recognition and credibility in the Asia market among lure manufacturers. Our Asia Distribution Center, located in Taiwan, stocks bulk hooks to be shipped immediately into mainland China. “Customers can go to www.echooks.com and use ‘ec1925’ for the password to check available inventory in Taiwan. “With the positive responses from this year, we plan to exhibit next year at CGC. The number of buyers seemed down this year compared to last, yet the number of attendees from the public was up.”
EUROPEAN FISHING TACKLE TRADE EXHIBITION 17th – 19th June 2011 Amsterdam RAI, Netherlands
Join the GREATEST GATHERING IN EUROPE of the international fishing tackle trade
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Please enquire for further information: EFTTA, Unit 2i, Berol House, 25 Ashley Road, London, N17 9LJ, UK T: +44.20.8365.0405 F: +44.20.8493.7220 E: info@eftta.com W: www.eftta.com
SPECIAL FE ATURE
COMPANIES YOU NEED TO KNOW ABOUT...
LURE SPECIALIST DRAGON UNLEASHES FOUR MORE KILLERS Distributors and predator anglers throughout Europe take note. Extensive field testing has proved what Dragon has long suspected – it has four more exceptional soft lures to add to its popular V-Lures range.
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ure specialist Dragon has announced the availability of its four latest models of V-Lures soft baits: Bandit, Hitman, Jumper and Maggot. The Poland-based manufacturer says the tests that it carried out before introducing these baits revealed that they form a very effective weapon in the hands of a spinning angler. Here it outlines the qualities that set its new launches apart.
1. BANDIT
Says Dragon: “Bandit is a ripper with a massive body and enlarged and heavy tail, designed for zander fishing in rivers with heavier jig heads. It passed the test very well, but later our convictions
about the possibilities of this bait were shaken. An aggressively used Bandit the colour of motor oil outperformed all other soft lures in a perch lake. The perch devoured it as if they had never seen an artificial bait before! We experienced it in mid-October and since then the Bandit has held a special place in our fishing boxes. It is available in sizes between 6.5cm and 12.5cm; the biggest are also extremely efficient for big pike.”
2. JUMPER
Says Dragon: “Jumper is another new product with a classic construction. Its short, wide tail generates intense vibrations at a frequency adored by predators, as well as – so we discovered – by coarse fish. There
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Angling International December 2010
is the popular 2.5cm “flecks”, which is perfect for a side lead and for Micro-type jig heads. We caught rudd, roach, bream and perch with this bait during the tests. The largest 8.5cm Jumpers are a devastating lure for pike and zander, and very easy to use. A steady retrieve, regardless of whether you fish in a river or lake, is just enough.”
3. MAGGOT
Says Dragon: “At the request of a number of anglers, we have introduced the Hitman and Maggot soft lures. Similar ones were previously available on the market, but we have dug a little deeper. The frilly tail of the Maggot has been developed so that it works even at the slowest retrieves. We have improved the
WHAT ARE THE TOP LURES FOR 2011? See next issue
Proof of the effectiveness of the new V-lures came in high-level field tests. “Our lures will be adored both by anglers and the fish they seek,” say Dragon now that the lures are heading to market.
proportions of the tail and body, while the hardness of the silicon we use has turned out to be very important. The typical and slow movements of the Maggot make pike more aggressive when they are normally not willing to prey, and this bait often becomes the bait of last resort. Try it for yourself. “Also, not everyone realises that the Maggot is also a real zander killer. There are two ways of leading that we recommend – the first one is classic and aggressive leading on a heavy jig head, where a single pull proves very effective. Maggots can also be pulled from the bottom really quickly, and will fall with full control over the tip. It is usual to catch fish while the bait is dropping or right after it has reached the bottom, the latter being a zander classic. “Another less popular method is known as ‘scuff-
ing’, where you have to lead the bait slowly so that it does not take off from the bottom. Flecks of sand and sludge raise the interest of predators. Note that fish bite delicately at this bait, so you should observe the tip all the time. Avoid using heavy jig heads with this method – select ones that will allow you to feel the bottom at slow retrieves. Maggots comes in sizes ranging from 5cm to 10cm, and in many colours.”
4. HITMAN
Says Dragon: “Finally, it is worth remembering a very interesting ripper known as Hitman – adored both by anglers and the pike they seek. We think that we can easily call it a soft lure that is strictly for pike – they cannot resist the Hitman regardless of the ground or
method of leading the fishing rod. The largest sizes of this bait are an autumn classic for large pike. You can either lead the soft lure slowly with breaks or pull it suddenly – anything goes. Even 15cm soft lures are available, and they are especially useful when fishing for metre-long pike. “We know some excellent spinning anglers who only take this type of ripper in two sizes and several colours when pike fishing, real evidence of the bait’s efficiency. The greatest surprise we have prepared for you are 5cm and 7.5cm Hitmans – this kind of bait has not been commercially available before and they certainly create new opportunities for pike or perch anglers. We didn’t have a chance to test them on brown trout, but we have high expectations with these fish too.”
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Want to talk to Dragon? Here’s how to find them...
Tel: +48 52 326 80 16 Email: export@firmadragon.pl Web: www.firmadragon.pl December 2010 Angling International
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SPECIAL FE ATURE
COMPANIES YOU NEED TO KNOW ABOUT...
Big thinking Salmo looks west for growth
After massive success over 20 years in Latvia and its neighbours, Salmo has the funds to invest in more expansion. “We should be ranked amongst Europe’s biggest tackle companies,” says its confident Export Director Guntars Vaisla.
F
or a company generating an annual turnover of more than 20 million euros, Salmo is one of the fishing tackle industry’s best kept secrets. The Latvian company – not to be confused with the Guntars Vaisla: “We can Polish lure manufacturer succeed in any number of categories.” of the same name – dates back to 1988 when it was established as one of the first co-operatives making and selling fishing products in the Soviet state. The first catalogue quickly followed and today
36
the Riga-based business is the producer of a highly respected collection of own brands covering everything from tackle through to clothing and footwear and even including inflatable boats and trolling engines. It also distributes dozens of well-known brands including Mora, Salmo (Poland), Sensas, Vision, Flambeau, Kamasan and Pradco into eastern Europe. “Yes it’s true that for such a big company, not everybody is familiar with Salmo Lativia,” confesses
Angling International December 2010
Export Director Guntars Vaisla. “Yet we have expanded rapidly through the years, growing through our subsidiaries in Russia, Ukraine, Belarus, Latvia, Lithuania and Estonia. “Also in recent years we have been developing not only by organic growth in these markets, but also by geographical expansion through distribution agreements in Kazakhstan, Poland, Bulgaria, Finland and Sweden. Considering the number of own label brands, the size of the range we produce and the number of territories in which we do business, this company should be ranked among the biggest traders of fishing goods in Europe.”
WHY HAS EFTTEX SOLD OUT SO QUICKLY? See p45
Surprisingly, given the existence of the other Salmo in Poland, identity has never been a problem. The company launched at a time when the registration of company names in eastern Europe was less stringent than it is today. At the same time, and purely by coincidence, Salmo in Poland also came into being as a lure company. Far from causing conflict, the potential problem has long since been resolved and the Latvian business is now the official distributor of Salmo lures in countries where it has subsidaries (Russia, Ukraine, Belarus, Latvia, Lithuania and Estonia) and the companies are good friends.
EFTTEX will be on the agenda again in 2011.
Now Salmo believes the time is right to raise its profile across Europe. Distribution into new territories in 2011 is high on its list of priorities, along with attendance at key trade shows. It plans to exhibit for the third consecutive year at EFTTEX in Amsterdam and is also considering ICAST in Las Vegas. Shows in Moscow, Ukraine and Belarus are also planned. So, as it determines to put itself on the fishing industry map in a bigger way in the future, where does Salmo’s product focus lie for 2011? “In a general sense, we plan to develop further our clothing brand Norfin by widening our summer programme. We see big potential in this sector,” Ice fishing clothing has helped drive revenues.
explained Vaisla. “However we will also focus on our other categories because we understand that everything is important if our range is to work together in the way we want. “Ice fishing is a very important sector for us. We publish two product catalogues each year, summer and winter. Our summer assortment currently accounts for more turnover but each year our winter product sales are getting bigger and very soon they will overtake summer. “Sales of the ice fishing range, which includes mormyshka, balanced lures, lines and rods, have been following a very positive trend, while the clothing is also growing very quickly. We’ve observed that people are paying more attention to what they wear these days and more of them are switching to specially developed fishing suits. “Years ago, the majority of ice fishermen in eastern Europe would just put on an extra sweater and jacket, but now people are more discerning and appreciate the comfort afforded by specially designed clothing that is warmer, weighs less and provides more freedom of movement. Also people have become more educated about how to use layer systems to stay warm.
SALMO’S MONEYMAKING BRANDS
● NORFIN A clothing a footwear brand designed in France and developed in Latvia. Norfin, says Salmo, is significantly different from other outdoor clothing brands, focusing entirely on the requirements of anglers and tested under “real” field trial conditions. ● LUCKY JOHN A hugely popular lure range among ice fishermen. The selection of mormyshka, balanced and vertical lures is constantly updated and is complemented by snaps and swivels, all made to the same high quality. ● COBRA Salmo’s hook brand is available at two price levels. Cobra Professional are made in Japan with no compromise on quality. An alternative Cobra selection is made in Korea and marketed at a more affordable level. ● HOLIDAY Described at the company’s ‘tourism’ brand, Holiday includes tents, sleeping bags, camping furniture and accessories for the outdoors.
● OUTLAND Salmo also offers inflatable boats and electric trolling motors for the angler afloat. The Salmo sports team plays a big role in product development.
The Salmo office and distribution centre.
“Yes, you can ice fish using a snowboard costume, but it has been developed for snowboarding and not for fishing. There are significant differences and design details that are very important. “These consumer demands have influenced our Norfin range, which now offers the widest selection of clothing developed specifically for anglers.” Salmo has also factored considerable research and development into its ice fishing range and deploys the services of world champions among the Salmo ‘team’ to ensure a constant stream of expert feedback into the product development process. The company’s ‘home’ markets – Russia, Ukraine, Belarus, Latvia, Lithuania and Estonia – are another key source of information. Vaisla works closely with his distributor partners to gather information on fishing styles and trends,
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noting that anglers in one territory are keen to try new tackle and methods being used in another. Salmo also takes pride in the fact that the majority of its ice fishing lures are still made at its own facility in Latvia, maintaining that this gives them an edge over lures made in the Far East. “Many of our other products are from Japan, Korea, Germany and Russia and not everything is sourced from China,” added Vaisla.
Want to talk to Salmo? Here’s how to find them... Tel: +371 67467975 Email: salmo@salmo.lv Web: www.salmo.lv December 2010 Angling International
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SPECIAL FE ATURE
COMPANIES YOU NEED TO KNOW ABOUT...
GRUPPODPCOMBINES EUROPEANVISIONAND ASIANTECHNOLOGY It was the ďŹ rst European company to exhibit at China Fish; it has a history of applying the best Japanese technology; and it distributes quickly from India. Now, says Sales Director Nicola Dagnino, Italian line company Gruppo DP is preparing for greater expansion.
Angling International: Gruppo DP markets both own-brand and OEM products. Which is currently the bigger business for you? Nicola Dagnino: Our OEM business, which includes both private spooled brands and line sold in bulk to spooling companies, is deďŹ nitely larger. It’s about 80% of our total business. The global potential for OEM is much larger and we expect this to be where the major growth will come from. The market is much bigger. However, at the same time we are focusing on and spending a lot of energy in promoting our Asso brand as well. We consider it equally important in our business plan. Asso is certainly our top brand and is rapidly increasing in popularity. We also manufacture spooling lines for some major international brands. Can you explain your Japanese connection? Japan is a country well known worldwide for its high-tech expertise, so for many years we have developed a good knowledge of that market. Over Above: ove: The Asso brand is growing owing in importance that time we have built up close relations with for Gruppo DP. Japanese companies at all levels – for machinery, raw materials and high-tech lines that we developed to complete our range of products. This has enabled us to supply all market segments with very high quality products. Is it accurate to say Gruppo DP is focused mainly on the manufacture of monoďŹ lament lines? Do you manufacture any braids? Yes, that is deďŹ nitely correct. However, in 2010 we
GRUPPO DP P
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Angling International December 2010
launched a range of six PE braided lines, which we supply both in bulk and spooled quantities. It is going very well and was a necessary step to complement our range of monoďŹ lament ďŹ shing lines and to provide a complete service to our customers, who otherwise had to look for braids from other suppliers. Now we can supply the best braids to go alongside our monoďŹ lament lines. You have established a comprehensive distribution network. How many countries are you in right now and are there particular territories that you would like to reach in 2011? We are distributing to a little more than 80 countries right now. These are spread mainly throughout Europe, North and South America, the Middle East, Asia and the PaciďŹ c. We have historically promoted strongly in the Asian market, where we have been selling since 1995, especially bulk lines to be
WHICH COMPANIES HAVE SIGNED THE EFTTA LINE CHARTER? See p46
and a labelling and packing design service for private brands. Finally, we are moving most of our production of spooled lines from normal spooling to parallel spooling, a technology the Japanese call Hekomaki. As well as improving shelf appeal, this produces a smoother line with less memory and better casting qualities. This is especially important for spinning, but all fishing applications will find Hekomaki a real advantage. Even for snelling hooks you have a straighter, no memory leader. How does Gruppo DP plan to stay ahead of its competitors? All the above will play a part, but we are also in continuous contact with the best fishermen and teams around the world so we are aware of consumer trends. We are also working closely with technology suppliers to develop products for specific needs. This includes specific lines as well as innovative packaging, and not forgetting the Hekomaki concept which is becoming increasingly important to us – a mark of distinction for our company.
respooled locally and OEM products. Incidentally, we were the first European company to exhibit at China Fish and have been exhibiting continuously there since 1995 when the show was at its very beginning. We are not targeting specific countries, but we will devote our energies uniformly across the globe. How is the Gruppo DP team structured to provide a good service to customers globally? Our export sales team is made of six salesmen who speak several languages in order to make communication easier. They can communicate in English, French, Spanish, Russian and Japanese. The team has specific areas to service and are travelling almost 50% of the year to visit customers and prospects across five continents. We believe this is very important in order to properly understand the market and the needs of the customers and to create a very good relationship with customers. This way we can provide the best possible service, even in the smallest markets. We also have two people in the office focused on customer service to answer customers’ questions and resolve any problems that arise. You also say that prompt delivery is one of your key advantages... Yes, this is one of our strong selling points. We can deliver both from Italy and our manufacturing facility in India, saving time and costs depending on the destination. Some years ago we decided to offer our customers a very fast delivery time and small minimum quantity, so we are carrying an inventory of more than 150 tons of line ready for dispatch in bulk or to be spooled immediately. This is the only way we can guarantee a very fast service for small and medium quantities, while large orders can be planned and produced accordingly on order. Then we have a large spooling capacity of two million spools per month to allow fast spooling time and delivery.
Above: Gruppo DP prides itself on the sheer number of options it offers OEM customers, including lines in 45 different colours.
So how does Gruppo DP differentiate itself in an increasingly competitive line market? Our motto is ‘European Vision and Asian Technology’ and it speaks for itself. There are a number of other reasons. Firstly, we have an inventory on hand and no, or small, minimum quantities. We also have a dedicated sales team for specific areas, providing superior service, knowledge and communication. We have a large range of products covering all price levels and quality needs: 14 grades of nylon; eight grades of fluorocarbon; six grades of PE braids; more than 45 standard colours; tapered lines; and over 25 different types of spools in stock, so, I repeat, there are no or, certainly, little minimum orders. We have in-house line-injection of plastic spools
In terms of your future strategy, do you see growth coming from increased distribution (that is, getting your product into more countries worldwide), through pricing policies, or something else? We expect growth from several directions: 1) Stronger distribution campaigns for our brands in Europe, Asia and America; 2) Increased distribution for OEM globally but with particular emphasis on the US market; 3) Sale of bulk lines to OEM Asian companies; and 4) Cooperation with other monofilament producers interested in outsourcing products not in their production range. We can enable them to enlarge their offering without the need of new technology or machines. This is particularly applicable to small/ medium quantities that do not justify investment.
“We carry an inventory of more than 150 tons of line ready for dispatch in bulk or to be spooled immediately.”
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Want to talk to Gruppo DP? Here’s how to find them...
Tel: +39 010 3696846 Email: export@gruppodp.com Web: www.gruppodp.com December 2010 Angling International
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SPECIAL FE ATURE
COMPANIES YOU NEED TO KNOW ABOUT...
CANADIANRODMAKER SEEKS PARTNERS FOR ‘NEXT BIG PUSH’ After making its mark in North America’s ice fishing sector, Wonder Strike now wants backers for its push into the rest of the world. “It’s a great opportunity for an investor with the right connections,” says President Alexander Shvarts. “We’re outselling everyone.”
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ast growth is welcome for any new company. Fast growth confirms its products are right for the target market whilst simultaneously providing the lifeblood of cashflow and motivating everyone involved. However, fast growth can also create problems which require fast thinking and fast solutions to ensure smooth and profitable progress. Even companies with the brightest of teams and all the latest angling, technology and market expertise can stall at this stage without fresh investment to make their innovations a reality on tackle store shelves. ‘The next big push’ is exactly the stage which Wonder Strike Ltd of Canada is heading for right now, and company President Alexander Shvarts is confident of attracting the right investment to go global. Such confidence looks entirely justified,
backed as it is by a phenomenal success story which has seen Wonder Strike ice rods become top sellers in mega chains including Bass Pro Shops, Cabela’s, Canadian Tire, Wholesale Sports of Canada and Fishin’ Hole in just three years.
The story so far...
Wonder Strike first hit the stores in 2007 with unique patent pending ice fishing rods which had been in official development over the previous four years – though closer to 20 years in the mind and hands of their creator, vastly experienced fisherman Igor Rozenberg. Wonder Strike Ltd is now the sole licensed manufacturer, marketer and distributor for Igor’s Wonder Strike rods, for which demand grew to epic proportions soon after appearing on Canada’s most
popular fishing show, TSN Sportsfishing. “After appearing on this show we were able to take our product to Bass Pro Shops, who were very impressed with the most unique ice fishing rods they have seen in years. They introduced our rods in their stores in Canada where we outsold all the other ice fishing rods combined,” says Alexander Shvarts. Bass Pro’s reaction was to extend its stocking of Wonder Strike rods to the USA. Cabela’s followed suit in some of its US stores, where again they outsold competitors in their field. Success at North America’s ‘big two’ opened many other doors. Right now, together with meeting increased orders in North America, Shvarts has his sights fixed firmly on the European market – especially Russia and Scandinavia – plus Asia too. All this in a time of global economic uncertainty and recession? “Published research seems to demonstrate that, regardless of economic conditions, a stable and maintainable market has been established. I believe the fishing industry is somewhat recessionproof. No matter how difficult a position people are in financially, they are not willing to give up their favourite hobby,” adds Shvarts. “Looking towards the future, and with the aggressive inclusion of European markets, it is easily foreseeable that our sales could increase by Left: Wonder Strike ice rods are available in five actions from super ultra-light to heavy.
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Angling International December 2010
WHICH COMPANY HAS IMPROVED ITS ICE FISHING AUGERS? See p54
The top-selling long-size and short-size ice fishing rods.
Why Wonder Strike?
Wonder Strike’s profile was boosted by the appearances of creator Igor Rozenberg on Canadian TV. Big sales soon followed.
When pressed for the reasons why Wonder Strike rods have taken the ice fishing market by storm, Shvarts lists a host of factors. Most boil down to a single word – innovation. Wonder Strike is providing fishermen with something immediately recognisable and proven to increase their catches. Quality, longevity plus the right price are also in the mix. So too, during their early days in the company’s homeland at least, is patriotism. “I believe a lot of people in the US and Canada were frustrated that everything is made in China and
we are losing all of our manufacturing jobs to China. Customers were extremely happy to buy a product made in Canada, that uses the services of Canadian companies ANFE Moulds to make our moulds and CMP Plastics to manufacture the handles, with Canadian employees to assemble the rods. Our quality surpasses all others, they last for five to ten years not just one year,” says Shvarts. The memory stainless steel sensor adjusts to fit small and large size jigs and comes in different gauges depending on action strength. Each Wonder Strike rod is also equipped with a 2BB graphite bait casting reel with free spool for quick line release, except the longer size rod which features a more advanced 3BB version. The tension of the line goes from 2lbs to 12lbs and it can hold up to 80m (260ft) of line depending on the thickness of line. The rods are constructed using special materials including polypropylene and ABS rod handles, luminous fibreglass blank, and thermo foam around the handle to withstand extremely low temperatures.
300% over this winter season with a five-year increase in sales of upwards of 500%,” he says.
NEW PRODUCTS AND TARGETS FOR 2011
Investment proposals – who wants in?
With Igor Rozenberg still driving product innovation – including an expansion beyond the ice fishing market sector into all-season product lines – Wonder Strike has unveiled a host of new designs including the following:
Shvarts admits his ambitious five-year sales forecast is dependent upon attracting the right level of investment, and is entirely open about the amounts. “In order for us to expand into the spring/summer fishing market and expand our sales all over the US and Canada and into the European, Scandinavian and Russian markets, we definitely need an investor with the right connections and distributor network,” he explains. Wonder Strike is actively looking for an investor/ partner who can help it expand its sales to the European, Scandinavian and Russian markets. In exchange for their investment, the investor would become an equity partner and share equally in worldwide profits, including reaping the benefits of existing North American sales. “I will use the investment to increase our manufacturing capacity, for advertising and marketing to help with future growth, and for new product development,” says Shvarts. “We have just signed agreements with a large brokerage company and a distributor in the United States that have been to several trade shows demonstrating our products. The presidents of both companies have indicated that, based on their meetings with the biggest chain store buyers in the United States, Canada, Europe, Scandinavia, and Russia, they are anticipating seven-figure sales for next year.”
● Wonder Strike Force Bait Casting Reel ● Wonder Strike Evolution Bait Casting Reel ● Wonder Strike Force Bait Casting Rod/Reel Combo with Strike Indicator ● Wonder Strike Triple Force Bait Casting Rod/Reel Combo with Strike Indicator ● Wonder Strike Bass Force Bait Casting Rod/Reel Combo with Strike Indicator ● Wonder Strike Evolution Bait Casting Rod with Strike Indicator ● Wonder Strike Evolution Spinning Rod ● Strike Indicator Component for Bait Casting Rods
Above: Wonder Strike’s new spring/summer fishing rods. Right: A rod showing the new Strike Indicator.
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“The Strike Indicator component which comes with our unique memory stainless steel sensor has been developed specifically to increase fish catching capability for the winter ice fishing and spring/summer open water fishing seasons,” say Shvarts. “It easily attaches to any ice fishing or open water bait casting rod and it comes with two different levels of thickness of stainless steel sensors: the thinner stainless steel sensor is suited for lighter jigs and the thicker stainless steel sensor is suited for heavier jigs. “With our new all-season range we are also prepared to enter any other European countries, Asian countries, Africa, Australia and New Zealand, India, South and Central America, and Middle Eastern countries,” he concluded.
Want to talk to Wonder Strike? Here’s how to find them...
Alexander Shvarts, President Tel: +1 416 616 7034 Fax: +1 905 597 4461 Email: wonderstrike@rogers.com Web: www.wonderstrike.net December 2010 Angling International
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FROM EVOLUTION TO REVOLUTION NEW
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SPECIAL FE ATURE
COMPANIES YOU NEED TO KNOW ABOUT...
SUPER SONIK READY TO ACCELERATE ITS EXPANSION PLANS New ranges in all sectors are fuelling the UK’s company’s rapid rise, says Commercial Director Ian McCormack. “And we have the stock to go faster.”
W
hen Sonik secured major investment from the Vardy Group it was with the intention of becoming a global player in the fishing tackle market. A bold declaration outlined a game plan that would see Sonik increase its product range and dealership network. One year on, Commercial Director Ian McCormack says that the injection of funds is beginning to produce tangible results for the UK company. “The 2009 Tackle and Gun Show saw the company introduce 165 new products. At this year’s event we launched another 60,” says McCormack. “This has allowed us to expand into international territories and expand our network of dealerships. In 2009 Sonik had 38 dealers. Now that number is 230 and increasing.” This impressive progress looks set to continue with good stock levels and an exciting new product plan that will see introductions across fly, carp, sea and coarse fishing categories. New products launched over the last year have included rods, reels, lines, clothing, luggage, waders and boots. “The Sonik brand is all about extra performance, looks and great value for money. Anglers today are faced with more choice than ever before, so winning products need to stand out on the shelf and over deliver in terms of performance and reliability. We try to ensure we are always working at least one year ahead in our product development process, to ensure we give sufficient time for research, testing and validation of each new product introduction,” comments McCormack. With EFTTEX 2011 in Amsterdam planned to play a pivotal role (see story on page 8) and key products in place, Sonik, says McCormack, is now ready to launch an all-out assault on the global market place.
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THE PICK OF THE NEW PRODUCTS The SK4 Spinning Rods (above) have been some of the company’s bestsellers in 2010. They will be joined by a number of new products in 2011, while Sonik has also delighted dealers by re-introducing its popular ‘Buy two get one free’ deal on its range of carp rods. New for 2011 are the SK4 50mm butt ring carp rods. Long awaited by Sonik stockists, they are suited for those using big pit reels. They boast powerful casting actions that will adapt to a variety of casting styles. Aimed primarily at the European market, the SK3 and SK4 13ft carp rods are built for performance and come with a full five-year warranty. The 42-inch and 46-inch landing nets (right) have a stiff six-foot carbon fibre handle and are supplied in a nylon bag with Velcro closure. The SK3 Pro-Specialist and Specimen rods represent Sonik’s first foray into the general coarse market and are competitively priced at £99.99 and £129.99 respectively. Meanwhile, the SK3 and SK4 Spod Marker and Margin rods have won numerous accolades and are fast becoming leaders in their field. For fly fishermen, Sonik has introduced the SK3 Pre-loaded Cassette reel, which comes with four spools. The reels are loaded with SK3 floating, intermediate and sinking lines, together with 20lb orange micro backing and leader loop. Sold separately to the loaded reels are the SK3 Pre-loaded lines (below right), which are already loaded onto the spools with backing and tapered leader. The fact that these spools can be fitted onto the reel for either left- or right-hand wind makes them unique in the marketplace. Priced at under £199.99 and £99.99 respectively are the SK4 Breathable Waders and Boots. They are pitched at anglers looking for a top quality, durable wading solution at realistic prices. Using new carbon technology, the Sonik ‘NCT’ shore rods break new ground in that they are significantly lighter and slimmer compared to other 14ft beachcasting rods on the market, while retaining smooth, powerful casting actions with a fast recovery. The weights are approximately 25% lighter than comparable rods. Available from next year will be the new Sonik rod stands (top right) which are delivered flat-packed and come at a competitive price.
Angling International December 2010
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Want to talk to Sonik Sports? Here’s how to find them...
Tel: +44 (0) 1670 798 910 Email: sales@soniksports.com Web: www.soniksports.com
EFTTA TRADING WITH
The voice of the European Tackle Trade
D L O S ! T U O
A surge of sales in October has prompted EFTTA CEO Jean Claude Bel to make an unprecedented announcement: Europe’s key trade show is effectively a sell-out eight months ahead of opening.
W
hen I wrote the lines ‘EFTTEX is sold out’ I had just learned that the show organising team had only 200 sqm of stand space still available for sale. Some of this JEAN CLAUDE BEL space was on hold and waiting EFTTA CEO for the confirmation of booking, so to all intents and purposes, Europe’s number one trade show is a sell-out. It is a big surprise that for the first time ever the show is sold out a full eight months before the event. We began with over 6,700 sqm of floor space to sell and we have done it in record time. Sure, we expect some cancellations. We always get some. But it will not be enough to satisfy the demands of all the companies on the waiting list. If you have pre-booked a stand and are not sure you will confirm and attend the show then please tell us as soon as possible. We need to be in the best possible position to satisfy the numerous incoming demands. If you are keen to add your name to the waiting list, please be aware that regular EFTTA members and old loyal exhibitors will be given priority in the stand allocation. Many thanks for your wonderful support. I look forward to seeing as many of you as possible in Amsterdam in June.
17th-19th JUNE 2011
December 2010 Angling International
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THEY HAVE SIGNED THE
HAN FIRMADO EL PROTOCOL
ILS ONT SIGNÉ LA CHARTE EFTTA POUR
LORO HANNO GIÀ ADERITO ALL These companies have pledged to abide by new rules on labelling. Will you follow their lead and help clean up the industry? Show your respect for your customers and your fellow manufacturers. Sign this charter today.
Estas empresas se han comprometido a acatar las nuevas normas sobre el etiquetado. ¿Va a seguir su ejemplo y ayudar a limpiar la industria? Muestre su respeto por sus clientes y compañeros fabricantes. Firme este protocolo hoy.
EFTTA Monofilaments Line Charter
Protocolo de líneas de EFTTA
● Respect and promote the EFTTA Monofilament Line Charter when producing, selling or distributing monofilaments. ● Print on the products clear and accurate descriptions in terms of diameters and breaking strength that are easy to understand, truthful and respectful of consumer protection laws and the standards of the industry. ● Run regular quality controls to ensure that the products’ labels are always accurate. ● Refuse to produce for any customer any branded products which break the rules on agreed standards. ● Refuse any customer’s request to make inaccurate labels. ● Not to use any other labeling in terms of breaking strengths that is not scientifically demonstrated or agreed by the industry so as to avoid any confusion among consumers leading to unfair competition. ● Conform to those rules within two years from June 2010.
● Respete y promueva el Protocolo de monofilamentos cuando fabrique, venda o distribuya monofilamentos. ● Imprima en sus productos descripciones claras y precisas en términos de diámetros y resistencias a la rotura que sean fáciles de entender, veraces y respetuosas con la ley de protección de los consumidores y los estándares de la industria. ● Establezca regularmente control de calidad, para garantizar que las etiquetas de los productos son siempre exactas. ● Niéguese a producir para cualquier cliente de cualquier marca, que rompa las reglas sobre las normas acordadas. ● Rechace cualquier petición del cliente para imprimir etiquetas con datos inexactos. ● No utilice ningún término en el etiquetado que no se demuestre científicamente o que no esté acorde por la industria a fin de evitar cualquier confusión entre los consumidores, y competencia desleal. ● Adáptese a las reglas en un plazo de dos años a partir de junio de 2010.
JOIN THEM IN THE FIGHT AGAINST LINE CHEATS
The EFTTA Line Charter aims to ensure the end of inaccurate labelling on line packaging. Says EFTTA President Pierangelo Zanetta: “As a trade association we cannot accept a situation where law-abiding members are at a disadvantage compared to companies that do not respect the laws. We have to show we act for an industry that respects consumer rights.”
ÚNASE A ELLOS EN LA LUCHA CONTRA LOS TRAMPOSOS DE LAS LÍNEAS
El protocolo de líneas de EFTTA tiene como objetivo garantizar el final de etiquetado inexacto en el envasado de las líneas. El presidente de EFTTA, Pierangelo Zanetta dice: “Como asociación de comercio no podemos aceptar una situación en la que los miembros respetuosos de la ley se encuentran en desventaja en comparación con las empresas que no respetan las leyes. Tenemos que demostrar que actuamos para una industria que respete los derechos de los consumidores.”
To join the fight against line cheats and pledge your support for EFTTA’s initiative act now by
E EFTTA LINE CHARTER
LO DE EFTTA PARA LAS LÍNEAS
R LES MONOFILAMENT POUR LA PÊCHE
LA CARTA DEI MONOFILI EFTTA Ces sociétés se sont engagées à respecter les règles légales sur l’étiquetage. Allez-vous suivre leur exemple et d’aider à assainir l’industrie? Montrez votre respect pour vos clients et vos collègues fabricants. Inscrivez-vous sur cette charte aujourd’hui.
Queste aziende si sono già impegnate ad aderire alle nuove regole sull’etichettatura. Vuoi seguirle anche tu ed aiutarci a rendere il mercato più trasparente? Dimostra il tuo rispetto per i clienti e per i fabbricanti. Firma questa Carta oggi stesso.
EFTTA Monofilaments Line Charter
Carta dei Monofili EFTTA
● Respecter et promouvoir la Charte lors de la production, la vente ou la distribution de Monofilament pour la pêche. ● Imprimer sur les produits des descriptions claires et précises en termes de diamètres et de résistance à la rupture qui sont faciles à comprendre, véridiques et respectueuses des lois sur la protection des consommateurs et les normes de l’industrie. ● Exécuter des contrôles réguliers et précis pour s’assurer que les étiquettes des produits sont toujours exactes. ● Refuser de produire pour tous clients des produits de marques qui enfreignent les règles sur des normes convenues. ● Refuser la demande de tout client de faire des étiquettes inexactes. ● Ne pas utiliser l’étiquetage d’autres en termes de résistance à la rupture qui ne seraient pas scientifiquement démontrés ou acceptés par l’industrie afin d’éviter toute confusion chez les consommateurs et ne pas entraîner une concurrence déloyale. ● Se conformer à à ces règles dans les deux ans à partir de Juin 2010.
● Rispettare e promuovere l’uso della Carta dei Monofili EFTTA nella produzione, vendita e distribuzione dei monofili. ● Stampare sui prodotti descrizioni chiare ed accurate in termini di diametri e carichi di rottura che siano facili da comprendere, veritieri e rispettosi sia degli standard dell’industria che delle leggi sulla tutela dei consumatori. ● Effettuare controlli regolari sulla qualità per assicurare sempre l’accuratezza delle informazioni stampate sulle etichette. ● Rifiutarsi di produrre per qualsiasi cliente qualsiasi prodotto che non rispetti le regole secondo gli standard convenuti ● Rifiutare qualsiasi richiesta da parte di clienti di stampare etichette con dati inesatti. ● Non utilizzare alcun dato di carico di rottura che non sia scientificamente dimostrato o riconosciuto dall’industria per evitare di creare confusione tra i consumatori o che possa portare ad una concorrenza sleale. ● Adeguarsi a queste regole entro due anni dal Giugno 2010.
REJOIGNEZ-LES DANS LA LUTTE CONTRE LES DISTRIBUTEURS DE FILS QUI TRICHENT
EFTTA Line Charter vise à assurer la fin de l’étiquetage inexact sur les emballages de Monofilament de pêche. Pierangelo Zanetta Président de EFTTA déclare : “Comme Association Professionnelle, nous ne pouvons pas accepter une situation où les membres respectueux de la loi sont désavantagés par rapport aux entreprises qui ne respectent pas les lois. Nous devons montrer que nous agissons pour une industrie honnête qui respecte les droits des consommateurs.”
UNISCITI A NOI NELLA BATTAGLIA CONTRO LE FRODI NEI MONOFILI
Lo scopo finale della Carta dei Monofili EFTA è la fine delle informazioni inesatte sulle confezioni. Come affermato del Presidente dell’EFTTA Pierangelo Zanetta: “Come associazione di categoria, non possiamo accettare l’attuale situazione in cui membri che rispettano le regole si trovano svantaggiati rispetto ad altri che non fanno altrettanto. Dobbiamo mostrare che siamo un’industria che agisce nel rispetto delle regole e dei diritti del consumatori.”
contacting EFTTA CEO Jean-Claude Bel at jcbel.eftta@orange.fr or +33 608 06 22 64
EFTTA TRADING WITH
THE VOICE OF THE EUROPE AN TACKLE TRADE
EFTTA’S MAN IN BRUSSELS
Can we shape the new strategy on invasive species?
Non-native and invasive species are high on the EU agenda right now, and it is throwing up some interesting challenges for the angling sector.
T
JAN KAPPEL is EFTTA’s lobbyist to the European Union. Part of EFTTA’s remit is to talk to decisionmakers to ensure policies created at a European Union level do not harm their angling industry. Read Jan’s full monthly updates at www.eftta.com/news
here is an urgent desire in Brussels to tackle the problem of invasive species. Good news for anglers, you would think. Angling organisations across Europe are terrified about invasive species. They monitor and report year-round to the authorities if they discover an invasive species, be it a plant, a fish or other animals. However, the debate does throw up some awkward questions for anglers – as you will see. There is currently no comprehensive instrument at EU level to tackle invasive species, but this is about to change. More cross-border and cross-regional co-operation is needed – and new legislation is also likely. Recently, I gave input as the only angling sector representative in a meeting room packed with national representatives, Commission staff, scientists, green NGOs and other stakeholders called in by the Commission. They were there because the Commission has been tasked by the Member States to bring forward an invasive species strategy in 2011, as a component of the post-2010 biodiversity strategy. Nobody can be against more efforts put in place to fight invasive species… or can they? It all depends on the content of the strategy of course. But beyond that, for anglers there are some delicate open questions thrown at the table such as, ‘When is an invasive species to be deemed invasive and eventually deemed
to be eradicated?’ and ‘Who is to blame for the introduction of this or that invasive fish species?’ The answers will be a mix of scientific and political opinions and could put at risk many angling-supported stocking programmes with a severely negative impact on the angling sector. For example, rainbow trout are stocked in some countries to ease the fishing pressure on native species. Can this continue under the upcoming European Invasive Species Strategy? Nobody knows for sure. Another worry is that a key Commission document circulated to the stakeholders has it that: “As regards introduction pathways, most invasive plants originally escape from gardens or aquaria, while invasive freshwater fauna reach the wild via aquaculture escapes or deliberate stocking by anglers.” I stressed that this gives a very misleading picture of what is going on in Europe concerning invasive species. As an example, I showed a sheet (right) with all of the 19 invasive fish species to be found in Dutch waters. None of them is suspected to be there because of anglers but instead because of the Main-Danube Canal (completed in 1992) and the ornamental fish business. The green NGOs’ attitude to non-native
“The answers to these questions could put at risk many stocking programmes and have a severely negative impact on angling.”
species were black and white with nothing in between. I countered their rigid views by stressing that the scientific opinion is that non-native species can be invasive, not so invasive or not invasive at all. I backed this up with a quote from the Commission’s key document that a project (DAISY) “…has identified 10,822 non-native species present in Europe, 10-15% of which are expected to have a negative economic or ecological impact”. So, in fact 85-90% of non-native species are of little or no concern, I said. And I
concluded: “In fact – at least for fish – nonnative species often will show a positive contribution to the protection of biodiversity and the economy.”
Above: A diagram showing the 19 invasive species in Dutch waters. None are suspected to be there because of anglers. Right: The pumpkinseed or sunfish is an example of the invasive ornamental fish now widespread in Europe.
TUBEOLOGY SET TO RETURN AFTER ‘FANTASTIC’ FIRST EFTTEX Tubeology has re-booked for EFTTEX 2011 following what it describes as a ‘fantastic’ experience at the 2010 show. The UK company marked its first anniversary at EFTTEX in Valencia and, four months on, is still celebrating the huge amount of business it generated over the three days at the show. Company owner Ann Kitchener was delighted by the response from buyers. Since June, Tubeology has 48
added distributors in Scandinavia and Canada. It is already looking forward to building on that success in Amsterdam next year. She said: “EFTTEX was fantastic for us. We cemented a lot of deals and new partners who we can do business with. The response from visitors was fantastic. We had people returning to the stand to look at our products time and again.”
Angling International December 2010
Tubeology is a unique tube fishing system designed to catch salmon, trout and predatory fish in both salt and freshwater. Adds Ann: “We put a lot of preparation into the show and it worked better than we could have imagined. We were non-stop. It was fabulous to see people enjoying what we had to offer. We even had visitors coming up to us as we were packing up.”
The company now has over 30 dealers in Scandinavia, Europe, Canada and Japan and is looking to grow even further in its second year. Ann added: “We have a presence in most European countries, but we are keen to maintain the momentum that we have established. “EFTTEX 2011 will definitely be important to us and we are already looking forward to it.”
December 2010 Angling International
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Next month: Lure Special Book your space today In the January 2011 issue Angling International will be talking to lure manufacturers around the world about the major issues affecting the sector today. This will be a must-read issue for manufacturers and buyers. Sell your products to buyers worldwide by calling Lucie Henton today. Following the success of last year’s Lure Special, space will be at a premium so make that call soon.
BETTER BUSINES S January 2011
How to sell lures in 201more 1 p17
Issue 36
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Please contact Lucie Henton on +44 7825 999230 Email lucie@angling-international.com SKYPE lpetrickova 50
Angling International December 2010
10
S U P P OR T ING P R OD U C T IN NO VAT ION W OR L D W IDE
at Angling rs ito ed t uc od pr e th th on m Each t exciting new International select the mos To help you t. ke ar m to t gh ou br g in be le tack customers, we decide on their appeal to yoeurmanufacturers so will include insight from thss immediately. you can start doing busine
products you need to know about
High quality, hand-made lures made from Siberian cedar Hard Baits Tackle Company plans to extend the good reputation its jerkbaits enjoy in its Russian homeland by further expansion into Europe in 2011. Manual processing and elaborate finishing techniques are producing a strong growing customer demand for its two product lines – the first an elite brand, Hard Baits, the second a lower-cost alternative, Pikeland. The company also offers customers the option to select their own colour patterns. What the makers say: “All our lures are made of durable but light Siberian cedar, a particularly strong wood that barely absorbs moisture even in its raw state. Each lure has two layers of epoxy coating, the first penetrating deep into the wood to protect the bait, even in saltwater. These layers are carefully polished before the application of white primer to improve the adhesion and brightness of the paint. The lure is finally coated with two layers of epoxy finish. The manufacturing process for Pikeland is very similar but involves paints and coatings made in Russia that reduce production costs. Pikeland lures are selling in large volumes on the Russian market.”
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Business contacts Tel: +7 495 9697858 or +371 297 20007 Email: hardbaits@bk.ru Website: www.hardbaits.ru
December 2010 Angling International
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10
products you need to know about
Natural scents proven to attract fish BioEdge Fishing Products of Maine, USA, has developed all-natural scents made from real bait extracts containing amino acids, pheromones and oils. The range comprises 31 different all-natural scents, each available in a liquid oil form called a Potion, or as a unique, long-lasting rub-on stick called a Wand. BioEdge is currently seeking distribution partners worldwide. What the makers say: “Novelty scents like garlic and tooti-fruity may stimulate fish to strike once or twice but to entice wise, hook-shy monsters why not go natural and make lures smell and taste of the baits they mimic so well? BioEdge is a proven fish-catcher which is differentiated from its competitors.” Business contacts: Tel: +1 207 848 3300 Email: petercowin@bioedgefishing.com Website: www.bioedgefishing.com
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Knotless lure adaptors
easy2HookUSA has followed its ‘no knot’ fish hooks with lure adaptors that use the same loop, wrap and pull-tight process for attaching lures to the line. Launched at ICAST 2010, they are available in six packs for fitting to existing lures. Pre-fitted lures can also be purchased from the company’s website. What the makers say: “Our knotless lure adaptors save time and maintain 98% of line strength. They can be attached in seconds and increase the chances of success because your line is in the water for longer!” Business contacts Tel: +1 602 418 5364 Email: rodger@outdoorspecialtyinnovations.com Website: www.easy2hookusa.com
Flies from a new Kenyan factory New Kenyan fly tying company Classic Flies is seeking distributors and shops as it looks to build a reputation for world class flies. What the makers say: “We have 20 experienced fly tyers in our factory in Limuru, using carefully selected, high quality, natural materials. We have the potential to supply large numbers of orders. Maintaining high quality and delivering customer satisfaction and trust are the driving forces behind the business.”
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Business Contacts Tel: +254 715 463 445 Email: karanjathairu@gmail.com
Ultra-accurate dry fly rods ‘with backbone’ from Cortland
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Angling International December 2010
Cortland created a real stir at the recent IFTD show in Denver with the introduction of its Diamondback Glass series of rods. Based on the popular Diamondglass series, the new rods are made from a proprietary S2 fibreglass blend in a striking midnightblue blank, with dark blue wraps, silver accent wraps, stainless steel chrome snake guides and burled Mappa reel seat. What the makers say: “Diamondback glass rods are designed to be ultra-accurate at close range, yet capable of reaching out when necessary. Each model has a unique taper that maintains the distinct glass ‘touch’ in the tip and mid-section, while still providing enough backbone to strike and play large fish. You won’t find a sweeter series of dry fly rods on the market.” Business contacts Tel: +1 607 756 2851 Email: info@cortlandline.com Website: www.cortlandline.com
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A safety vest that inflates as soon as it contacts water
Savage Gear has safety at sea in mind with its new life vest, part of a whole series of radical fishing equipment for predator hunters. The vest is in stock and ready for delivery. First shipments are already with dealers. What the makers say: “The perfect combination of cool design, performance and comfort, this one-size-fits-all, gas-inflated vest sets new standard for safety at sea. It inflates immediately on contact with water and features a series of design elements that make it ideal for all types of boat fishing, including freshwater.” Business contacts Tel: +45 46 191 913 Email: mads.grosell@svendsen-sport.com Website: www.savage-gear.com
Telescopic nets heading to Europe Following a successful ICAST 2010, American brand Promar is now generating interest in Europe with its Promesh series of landing nets. The nets feature hookresistant, rubber-coated, knotless mesh, with telescopic, soft-grip handles. In the two larger models the handles are detachable. The three available sizes are 12-16-inch frame/26-inch handle/14-inch deep net; 18-20-inch frame/36- inch handle/19-inch deep net; 22-24-inch frame/48-inch handle/24-inch deep net. What the makers say: “Promesh nets are fantastic for stowing in the car or boat and there has been no compromise on either functionality or strength. The pricing is unmatched in the market for this level of quality.” Business contacts Tel: +1 310 515 8881 Website: www.promarnets.com
7 Incredibly realistic lures from Halco
When world-known Australian manufacturer Halco says its Hamma lure is destined to turn the lure fishing world on its head, it’s worth finding out more. The ‘hard as nails’ casting minnow is a clearbodied suspending lure supplied with two easily changeable bibs for 1m and 3m running depths. What the makers say: “The Hamma is purpose-built to give maximum flexibility in one easy-to-fish package. It has an incredibly realistic baitfish profile and features a weight transfer system for better casting, five extra strong Mustad trables and Halco’s famous heavy duty rings. It has an enticing swimming action with a subtle shift mid-cycle to mimic wounded bait fish. The Hamma is designed to tackle tough sportfish such as barramundi, black bass, mangrove jack, tigerfish and tarpon.” Business contacts Tel: +61 89430 5080 Email: tim@halcotackle.com.au Website: www.halcotackle.com
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An extra-light pod for bank sticks
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Wychwood aims to lighten the angler’s load with its new Pocket Pod. The pod consists of two uprights that connect to four bank sticks with a longer central bank stick completing the versatile and solid set-up. It’s available in aluminium and stainless steel. What the makers say: “The Pocket Pod incorporates two small extras that weigh next to nothing and work in conjunction with the angler’s existing bank sticks. It takes seconds to assemble, looks stunning and performs perfectly without compromising the angler’s preparation. It’s a great alternative to bulkier, heavier pods.” Business contacts Tel: +44 1527 587414 Email: nic.brown@leeda.co.uk Website: www.wychwood-tackle.co.uk
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products you need to know about A new improvement on the Lazer Mag power ice auger from StrikeMaster Not content with the overhaul of its popular Lazer Mag power ice auger last season, StrikeMaster has further improved the machine’s durability to match its performance. What the makers say: “The Lazer Mag has been the trusty workhorse auger for everyday anglers who demand trustworthy performance tools. The question is, how do you build upon a legend? Well, the latest Lazer Mag has been fitted with high-impact composite handles, giving ice anglers an ergonomic, light-weight drilling tool. Engineering highlights include a 42cc, 2.5-hp engine by Solo in Germany, a 40:1 gear ratio with heat treated gears and a 24-ounce gas tank enabling extended operation. It is available in six, seven, eight and ten inch drill sizes and up to 10lb lighter that competitor augers.”
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Business contacts Tel: +1 763 263 8999 Email: strikemaster@sherbtel.net Website: www.strikemaster.com
PEOPLE
Garner joins Nash Well known European trade figure Dr Paul Garner has joined carp tackle and bait company Nash Group plc as Brand Manager for the Fish Frenzy and (soonto-be-released) Peg 1 brands. Garner, who has previously worked for companies including Leeda, Preston Innovations and Dynamite Baits, began his new role in October and is involved with product design, development and marketing. “With Peg 1 and Fish Frenzy we will bring the Nash know-how and commitment to innovation and quality to a whole new group of anglers,” he said. The appointment of Gareth Goldson to the Hardy & Greys Coarse Academy is, says the company, an indication of its intention to expand even further into the coarse fishing market. The float-fishing expert will be assisting with product development. Another new face in the Hardy & Greys ranks is talented all-rounder and prolific angling magazine contributor Dominic Garnett, who joins the company as a sponsored angler. Hobie Cat, one of the foremost companies making kayaks for fishermen, has “reaffirmed its commitment to the fishing market” with the appointment 54
of Morgan Promnitz (left) as Fishing Product Manager. Promoted from Sales Associate, his responsibilities at the Californian company include overseeing the development and launch of an expanding fishing range including boats, accessories and parts. He will be the liaison between the design, engineering, sales and marketing teams. “Morgan can help us launch into a new and exciting time for fishing products,” said President Doug Skidmore. Johnson Outdoors Marine Electronics, the manufacturer of fish finders, chart plotters, trolling motors and downriggers, has appointed Gianluca Bugli (left) as European Sales and Marketing Director. Bugli, who previously held a similar role with Svama Nautica, a leading Italian marine importing company,
Angling International December 2010
will take responsibility for the Geonav, Humminbird, Minn Kota and Cannon brands in nine countries in the west and south of Europe. Turrall, the fly manufacturer and distributor of fly fishing accessories, has appointed Miller Gourlay as representative for its products in Scotland and northern England. The experienced Gourlay has extensive knowledge of the fly fishing market in all the regions for which he is responsible. After two seasons as counsellor at The Fly Shop’s Fishcamp programme, Kara Tripp has now joined the Californian company full-time. Her responsibilities will include retail, graphic design and casting instruction. Tripp began fly fishing in her home state of Montana and graduated from the state university with a Bachelor of Fine Arts in Graphic Design. FishPal, the online provider of booking, advice and fishing information services, has hired Anne Woodcock as its new Marketing Director. A keen angler, Anne has spent 18 years in account management and web development with leading international directories business Yell. For the past year she has been managing the client base and establishing a social marketing strategy for advertising agency Armadillo. Carp angler Leon Bartropp has joined Fox International as a consultant. The Essex, Englandbased fisherman has been at the forefront of carp angling for more than 30 years and is an author and maker of instructional DVDs. “Leon will help our product development team continue to produce market-leading tackle,” said Fox Director Shaun McSpadden. Bartropp was previously with Drennan.
TOTALLY SHIMANO TOTALLY AFFORDABLE
With its distinctive blue colour scheme, designed to compliment the full range of Nexave rods, the Nexave is certainly a reel that gets noticed by the water. Three ball bearings and a roller bearing combine to produce powerful performance.
One look at the aggressive red Catana tells you this is a reel of quality and excitement. The superb design of the Catana features two ball bearings and a roller bearing, providing smoothness usually found on much more expensive reels.
www.shimano.com
Exage is the top P4 model and radiates quality with a visually stunning metalic platinum and gold colour scheme. Featuring 4 ball bearings and a roller bearing, the rear drag (RC) model includes Fightin’ Drag for precise adjustable control.
www.youtube.com/FishingShimano
Shimano P4 stands for Power, Precision, Performance and Pleasure and combines uncompromising quality with mid-priced affordability. The collection includes three established Shimano favourites - Exage, Nexave and Catana and blends some of the very latest technical innovations with eye-catching design and excellent engineering to produce reels that are totally reliable and a pleasure to use. Available in front and rear drag versions, P4 reels have many features found on Shimano ‘top of the range’ models which improves performance and promotes ease of use. P4 reels are available in front and rear drag options, in sizes 1000, 2500, 3000 and 4000, making them suitable for a wide range of European styles using either mono or braided main lines.