OUR BIGGEST EVER ISSUE! June 2010 Issue 29
112 pages ges of EFTTEX reports and news
PR SPEC EV IA I L E W O DT I MAILE 34 SSU 0 , 1 S 1 SINESSE E! BU IDESTT OUR W YE REACH
w online at angling angling-international.com internati Essential reading for buyers in the tackle trade Now
112-PAGE SPECIAL ISSUE
EFTTEX products, news ews and more...
June 2010 Issue 29
See E STA FTTus at E N O T X D D E L MAI 34 G3 11SI,N0ESSES 0 BU IDESTT OUR W YE REACH
Essential Essen ntial rreading eading for buyers in the tackle trade Now w online att ang a angling-international.com ng gling-internatio ling-international.com
JUNE 2010
Welcome, Bienvenue, Bienvenida Willkommen, Benvenuto...
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t is with some satisfaction – and not a little relief – that I write these opening notes for the June issue, knowing that it is my last job and this issue is all but closed. What a relief! We already knew that June was likely to be our biggest magazine of the year, but we have been astounded by the scale of response from companies around the world who have chosen to use Angling International’s pages to communicate their advertising and editorial messages to the industry. That has made a lot of extra work but is, as they say, a nice problem to have - and we are proud to be able to put such a busy and well-supported magazine
together ahead of Europe’s biggest and most important trade show. Thank you to everyone who has participated in this June ‘special’, and apologies to those who requested space too late in the schedule and we simply just couldn’t fit you in. We look forward to meeting you all in Valencia, where we will be the only international trade magazine exhibiting, and learning more about your company and how we can help your business. A reminder too to make sure you meet the May 21st deadline for the EFTTEX Best New Product Awards, which are sponsored exclusively by Angling Interna-
tional. Editorial in this magazine awaits the winners. It all starts again for the next issue of course, which will preview another of the big annual shows, ICAST. If you want to be part of our preview issue, which will be handed to all attendees at EFTTEX, be sure to contact Commercial Director Lucie Petrickova as soon as possible to discuss editorial and advertising solutions. See you in Valencia and/or Vegas! Mel Bagnall mel@angling-international.com
MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Petrickova; lucie@angling-international.com; Tel. +44 7825 999230; Fax +44 1225 760249; Skype lpetrickova • Publishing editor: Mel Bagnall; mel@angling-international.com +44 (0)1733 392 977 • Editorial director: Rob Carter; rob@topcornered.co.uk • Art Director: Keely Docherty-Lee; keely@topcornered.co.uk • Designer: Kate Hooley; katehooley@atgraphicsuk.com • Database Manager: Graham Goor; grahamgoor@atgraphicsuk.com • International Ambassador: Caroline Thomas; caroline4u.thomas@virgin.net +44 (0)7952 555716 • Colour reproduction: AT Graphics UK Ltd, Peterborough, Cambs UK • Printed by: Warners Midlands plc, Bourne, Cambs UK • Subscription enquiries: enquiries@angling-international.com
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•THANKS THIS ISSUE GO TO: Keith Bevans, Kelly Brockpahler, Bruno Broughton, Angela Coe, Tony Conte, Graham Goor, Kate Hooley, Richard Lee, Tom Legge, Steve Partner, Simon Penson, Linda Saunders, Sally Steel, Steve Stones, Steve Tempini, Daniel Tillack, Jenny Travis, Paul Tunnicliffe, Sea Wheatley, Morten Vihlmann. No part of this magazine may be reproduced without the prior permission of the publisher. The magazine assumes no responsibility for the safety of contributions, although all reasonable care will be taken.
June 2010 Angling International
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Your EFTTEX Official Issue Index IN THE EFTTEX NEWS SECTION JRC 74 K&K 64 Lovec-Rapy 110 Mann’s Bait 84 Molix 91 Ockert 82 Pac Bay 67 Powerline 76 Pradco 60 Rapala 50 RB Company 46 Reaction Strike 89 SBS Bait 86 Sébile 72 Shimano 48 Snowbee 94 Sport System 71 Stoppioni 73 Strike Pro 92 Sufix 54 Tubeology 78 Ultimate 104 VMC Pêche 30-31 Wake 44 Western Filament 62 Zalt 62
Abu Garcia 74 Advancium 103 Alps 100 American Fishing Wire 56 Aquaz 35 Ardent 106 Berkley 74 Bhagwati 96 BIOS 81 Carp Zoom 98 Carson 92 Castaic 89 CD Rods 58 China Fish 100 Dragon 46 Dragon Tackle 98 Eagle Claw 60 FirstDart 67 Fonderia Roma 106 Geoff Anderson 96 Hardy Greys 69 Hubei Old Ghost 96 Imago Fly Fishing 53 Indyline 104 Jarvis Walker 88 Jigwobbler 108
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ADVERTISING BRANDS AND COMPANIES Advancium 111 American Fishing Wire 14 Aquaz 34 Ardent 70 Behr Angelsport 61 Bhagwati 72-73 BIOS 42 Boone Bait 65 Brazilian Sport Fishing Trade Show 38 Carp Italy 87 Carp Zoom 1 Carson 5 China Fish 95 Dragon Lures 79 Dragon Tackle 92 EFTTA 29 EN International 56 Energofish 105 Esca Global 102 Expo Nantes 88 Extreme Fishing 67, 69 FirstDart 71 Fisherman’s Partner 76 Flajzar 107 Flying Fisherman 23
Fonderia Roma 46 Fuji 16 Fulling Mill 13 Geoff Anderson 104 Goldfish 46 Gulp! Carp 4 Halco 48 Hardy & Greys 63 Holly Kudos 83 Hubei Old Ghost 52 Imago Fly Fishing 107 Indyline 101 InvisaSwivel 100 Italcanna 50 Izumi Lures 97 Jarvis Walker 49 Jigwobbler 107 Jilin Jabo 101 JM Gillies 86 JMC 90 K&K 101 Koppers 57 Lovec-Rapy 109 Mann’s Bait 75 Measom Freer 64 Molix 25
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Mustad 17,19,21 Nordic Outdoors 42 Northland 81 Ockert 51 Pacific Bay 78 Pêche Loisirs 59 Plano 47 Plastica Panaro 22 Platil 53 Powerline 36-37 Pradco 66 Rapala 15 RB Company 12 Salmo 103 Sangan 58 Sangan 92 SBS Baits 80 Scientific Anglers 26-27 Sébile 18 Sema 91 Shimano 112 Snowbee 20 Sonik Sports 55 Sport System 99
Stoppioni 60 Strike Pro 2, 6-7 Sufix 11 Sunelexe 78 Think Fish 77 Trophy Technologies 45 Tubeology 70 Twinkle 110 Ultimate 84 Vega 23 VMC Pêche 9 Wake 68 Weihei Hanhigh 85 Western Filament 44 Worth 89 Yaska 107 Zalt 93
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Angling International June 2010
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COMMUNIQUÉ YASEI RODS TO BE UNVEILED AT EFTTEX I N S I G H T • A N A LY S I S • T R A D E N E W S
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Gerard Bakkenes: “This is a new sector for Shimano.”
Below: Yasei rods plus lures will be on show for the very first time in Valencia.
ndustry buyers from around the world will get the chance to see the first products from new predator tackle concept Yasei at EFTTEX 2010. The range is the result of industry giants Shimano and Rapala joining forces to share their immense design skills, experience and expertise – and the official unveiling in Valencia is among the most anticipated events of the big European show. Rapala and Shimano will take the covers off around 20 rods and an array of different lures when the Feria Valencia opens its doors on June 11th. It is the first step in a move to compete in a mid-market sector both companies believe offers them additional market share. Product development has been driven by species and techniques favoured by predator anglers right across Europe. “We started by identifying the main predator species in Europe and the most effective techniques to catch them,” explained predator expert Willem Stolk, who headed up the Yasei
research and development project team. “Today’s predator fisherman is highly skilled and he wants a level of detail to meet his needs. Yasei is all about providing the right rod and lure combination to catch more fish. The feedback we have had so far is fantastic. “All the rods are highly specialised, constructed from very thin diameter, lightweight blanks and perfectly balanced with the right actions. Yasei offers the best predator rods ever built at a very attractive price. “We have worked very closely with Rapala to create soft plastic lures that have been thoroughly tested on rivers, lakes and channels in five countries – and zander, pike, perch and aspius just love them! “The shads have three rigger holes to make rigging very simple with a treble that can be attached above or below the tail. The ribbed flanks create sound in the water and we can put Trigger X Gel on these ribs because next to predators’ sense of hearing is sense of smell.” The Yasei concept will ultimately include rods, lures, hooks, braid and fluorocarbon
plus niche products that would not otherwise be in the Rapala/Shimano ranges. Speaking exclusively in Angling International’s April issue, Rapala’s Teemu Makela stressed the importance of educating the end user to the Yasei strategy, saying: “We want to share information about techniques with fishermen and this will drive demand for Yasei. We are also taking our sales teams on the water so they fully understand the products and can in turn educate retailers.” Explaining the reason behind the decision for Rapala and Shimano to enter the market with Yasei, Shimano’s Marketing Manager for Europe, Gerard Bakkenes, said it was a “natural step” for the two companies to collaborate over a new fishing tackle concept. “Rapala and Shimano are renowned for their quality at the top end of the market but there is a high value sector below that. Some companies are making a lot of money from it by reacting quickly to trends, but up until now we have not competed in that sector. Yasei will change that.”
Carp Italy makes ambitious plans
Above: the growth in popularity of carp fishing in Italy has helped drive up visitor numbers.
The growth of carp angling in Italy looks set to accelerate further with news that the country’s most popular niche angling show plans big things for 2011. Italy’s carp angling scene is exploding in popularity and at the centre is Carp Italy, a show that posted an impressive 10% rise in visitor numbers for its 2010 event in February this year, bucking the downward trend exhibited by events across the country and cementing it at the core of Italian carp fishing. Show Secretary Sabrina Bracciaoli says that attendance to the latest show exceeded internal expectations and as a result an ‘even bigger and better’ show is being planned for next 10
Angling International June 2010
year. She told Angling International: “With 20,000 active carp anglers, Italy’s carp scene is still growing but it is growing very quickly and Carp Italy has really reinforced its position at the very centre of the sport. “The 2010 show saw 11,500 visitors through the doors at a time when most exhibitions were down, and we put that down to a successful mix of retailers, conferences and workshops that visitors could get involved in. “The aim is to make the show as interactive and valuable as possible,” she added. The 2011 event, which will take place once again at the Fiera Millenaria in Gonzaga, over the weekend of February 5th and 6th, will
feature more floor space than ever before, enabling the team to create more show features. “We are very hopeful that CarpItaly 2011 will be another record breaker for us and we ask those looking to exhibit to contact us as soon as possible to book space to avoid disappointment,” added Sabrina Bracciaoli. www.carpitaly.it
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Berkley reveals major carp bait launch
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ure Fishing, the world’s biggest manufacturer of fishing tackle, has announced a “major mission” to build its market share in the carp sector, Angling International can exclusively reveal.The global heavyweight will launch a brand new carp bait range into Europe this summer under the established Berkley brand which, together with the expansion of its JRC carp tackle collection, represents a serious long-term strategy. The company has invested “huge sums” in the creation of Gulp! Carp, a bait concept developed over the past three years and made in a new factory in Holland dedicated purely to Berkley products. Many observers will consider Pure Fishing’s decision to take on the established carp brands as long overdue. But EMEA Products and Marketing Director Pascal Grillot explained that the company’s decision not to engage more deeply with the high-value sector until now is mainly down to timing. “We acquired Pascal Grillot: “Pure Fishing must be in the carp JRC only two business and now we are ready to go.” years ago and we have been working on Gulp! Carp for three years, so we have never really been ready before,” he pointed out. “But Pure Fishing knows that it must be in the carp business and now we are ready to go. JRC and Gulp! Carp offer the complete solution for the trade and consumers. We plan a very big push. “We began hiring specialists three years ago and after
two years of field testing, the Gulp! Carp team is confident we will provide a very good product that people will come back to once they have tried it. “And it doesn’t stop here. We will continue to innovate and to introduce new baits and flavours every year. For me and the product team this is a major mission for the next three years. “We understand there are already some good brands available. We respect the competiton and we will not be arrogant about the launch. But we also know that we have produced some excellent baits that will catch carp.” The three initial Gulp! Carp offerings fall into the boilie, pellet and seed categories, but the range will ultimately offer a comprehensive selection for the carp angler, with 190 SKUs of different baits. Fanny Champlon, Marketing Manager for Berkley’s parent company Pure Fishing, told Angling International: “Berkley Gulp! is a very strong brand for us and it makes sense to extend its offering to include baits for carp. “Rather than simply following what most companies do in having baits made for them, we want to develop everything ourselves so that we have complete control of the product and can create something genuinely unique.” Distribution of the range will initially focus on the huge UK carp market and on several countries around Europe, including Germany, France and Italy. Plans are also in place to take it to Japan. “This is a very big launch for us,” added Fanny Champlon. “We will be showing it for the first time at the EFTTEX show and we invite retailers to come and see an exclusive preview of the range.”
Hardy North America expands sales force Hardy Greys’ American arm has furthered its North American expansion programme with the appointment of two new sales representatives. Hardy North America says it has earmarked the Canadian market as its next priority in an ongoing effort to secure new ground for its products. The push will be led by David Jim Murphy: widening Bishop. The environmental Hardy’s reach. biologist has devoted much of his life to fly fishing and is also known as a salmon and trout guide, outdoor writer, casting instructor, outdoor consultant, fly tier and educator.
As Sales Representative for the Eastern Provinces, Bishop will be tasked with establishing good service and product supply for dealers in eastern Canada. Speaking of the appointment, Jim Murphy, President of Hardy North America, said: “David is the backbone of our new distribution plan for eastern Canada.” Bishop joins another new Hardy sales representative in Rob Kolanda, a former guide and instructor and member of the USA fly fishing team, who becomes the company’s sales rep for Colorado, Wyoming and New Mexico.
“David Bishop is the backbone of our new distribution plan for eastern Canada”
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Nantes Show delights the trade
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rganisers of Europe’s premier sea fishing show have revealed a record 100% satisfaction rate from exhibitors at their 2010 event. The survey conducted at the Nantes European Fishing Show in February also revealed that 85% of visitors said the show was a good reflection of the market with 40% purchasing a boat or equipment. It also identified that a healthy 35% of visitors were new to the show. In light of the hugely positive feedback, organisers Expo Nantes are now gearing up for a record event in 2011 – the show’s 10th birthday celebration. “The show has definitely become the ‘best fishing spot’ in Europe,” said Project Manager Cyrille Devorsine. “It is attended by the biggest names and distributors. The feedback from 2009 was a resounding success, but this year has surpassed even that. Exhibitors see it as a great opportunity to generate business and they are very satisfied with the number and profile of visitors. Over 90% want to take part in our 10th anniversary.” The west coast of France with its large fishing population is a popular location, with
visitors coming from Normandy, Brittany and Pays de la Loire, the Mediterranean Region and the Paris area, which is less than two hours away by TGV. The show combines a number of elements into one successful event – including an Eco Village featuring services and port infrastructure, the ‘Quay’ area with its display of books, clothing, paintings and sculptures, a full programme of conferences and films and the Innovation Awards for the most outstanding new products. Visitors can buy on the spot and take advantage of expert advice and attend seminars. The 120 exhibitors offer a wide range of products and services including fishing tackle, boats, bait boats, engines and accessories. “The Nantes European Fishing Show is an unmissable occasion for fishing lovers, the leading event in its field,” added Devorsine. “It brings together the main players in the industry for those who love sea fishing, tackle and boating.” Timed to take place prior to the main fishing season, the 2011 show will be on February 17th, 18th, and 19th when
Below: the Nantes mix of seminars, retail and events has been given 100% backing by exhibitors.
25,000 visitors are expected at the Parc des Expositions de la Beaujoire in Nantes. For further information call +33 2 40 52 08 11, c.devorsine@exponantes.com, or www.salon-peche-mer.fr.
Far Bank appoints Cade as Hard Goods Planner Far Bank Enterprises, the holding company for fly fishing brands Sage, Redington and Rio, has appointed Ryan Cade as Hard Goods Planner. Cade was formerly category manager for camping equipment and optics with Brunton/Fiskars Outdoor and prior to that was Senior Purchasing Specialist at Cabela’s, managing over 3,000 SKUs. He has also worked as a fly fishing guide in Colorado. “Ryan will bring a new focus to product planning and marketing and will help us expand our expertise to all hard good categories,” said David Visnack, Far Bank’s Director of Marketing and Mechandising. “His skill set will allow us to take our successful categories to the next level.” 14
Angling International June 2010
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Matt Hayes boosts Guideline’s sales push The new Reaction fly rod.
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ne of Europe’s best-known anglers, Matt Hayes, has signed for fly fishing company Guideline. Angling International understands that the popular TV personality and columnist has reached a long-term agreement to promote the Scandinavian brand and to promote fly fishing generally to the public and coarse fishermen. Hayes, who spends a significant part of his year living and working in Norway, will be involved in Guideline’s planning process next year. He will continue to work with BVG Airflo on Total Fishing Gear. “I’m excited by what is a new career opportunity and a fresh challenge,” said Hayes. “It’s great to be working with a company that is so passionate about its fishing, especially when so many companies nowadays have no fishing soul. Guideline’s passion is reflected in its products.” Hayes is also fronting, a campaign to encourage more anglers to take up fly fishing for carp. Convinced of the effectiveness of the method for Europe’s most popular coarse fish, he is inviting commercial coarse fisheries to embrace the idea and is proposing a network of coaching
lessons at venues keen to take part. Interested parties can call +44 1733 395102. Guideline is understood to be considering its dealer structure next year, with the possible inclusion of coarse fishing shops. The Norwegian company is already planning to launch a pike fly fishing kit for 2011. In an exciting month for Guideline, the company has also announced the launch of its Reaction fly rods (exclusively revealed in Angling International’s March issue). The US-made range features both double- and single-handed rods and is described by Guideline as the result of “co-operation between US manufacturing tradition and Scandinavian rod action ideas.” Price of the rods ranges from 649 euros. For more information on the range visit www.guidelineflyfish.com
Esca preparing ‘top secret’ lure product
A groundbreaking interchangeable lures, but the testers are saying the system is very effective. No one will have seen anything like it,” he enthused. lure codenamed the ‘400’ is being The ‘400’ lure could also be joined by a select number readied by one of Europe’s most of other exclusive new products including several cutting-edge angling companies ‘bundled Esca products’ that are currently being for launch at the EFTTEX show. Esca Global’s CEO Morten Dale developed with other brands. “We are working hard on a few key partnerships that says they are putting the finishing will allow us to sell Esca Global products bundled with touches to a sophisticated lure products from other companies,” adds Dale. “We could range he believes could change see anglers were using our products alongside others’ and the way lures are fished, allowing Morten Dale: “It will make so we wanted to reflect this trend by creating a handful of anglers to swap between patterns changing lures so easy.” packages that will give the angler everything together.” ‘in seconds’. “We are considering a number of these as we speak Dale believes the extensive field and may have more to say by the time EFTTEX comes testing project will be complete in time for the unveiling around and hope to continue several conversations along at the big European show. He said: “We are very excited these lines at the show itself,” he added. about this innovation as it will make interchanging of EF lures very easy and quick. Anglers will be able MAKE AN APPOINTMENT STANTDTEX to go from one pattern to another in seconds. No. Tel +47-55 39 55 90 Web www.escaglobal.com “Our anglers are still field testing and we Email kathleen@escaglobal.com have not yet come up with a name for the
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Visma upbeat despite low numbers
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ne of Europe’s top fishing shows is being hailed a success, despite a fall of around 9% in visitor numbers compared to last year. This year’s Visma Show in Rotterdam’s Ahoy Arena attracted just over 20,000 people, compared Organiser Andre Hooijer: to 22,000 the previous year, “Exhibitors were pleased.” a figure that organiser Andre Hooijer was happy with. “The main thing is that exhibitors in general were very pleased,” said Hooijer, who pointed to the good weather as one reason why some people may have stayed away. “There were fewer visitors but they spent more than last year and there have been no complaints about the levels of business done.” The 42nd Visma Show introduced a number of new ideas, including species-specific interactive workshops for carp, sea, coarse, predator and fly anglers. The popular Beet Theatre, featuring talks by popular Dutch anglers, also returned. Spro’s Senior Director, Product Development and Sourcing, Pascal Vermeulen, reported a “very good show,” with particular interest in the Strategy Fuzz specialist carp products and the new PikeFighter Boat. “Numbers were down but the retailers I spoke to were excited from day one and after a slow start they were selling well. The workshops were a nice idea but there was not as much interest as the organisers expected. We had some pro staff there but the response left something to be desired. “We will definitely be there next year. There are ways to make Visma even better and appeal to more people, but wholesalers, retailers and the media have to work closely together for that to happen.” Pure Fishing also reported a good show, with Penn saltwater products, Berkley Gulp! Alive, Abu Garcia reels and JRC carp equipment attracting attention.
New products like the Penn Atlantis reel and Berkley’s Whiplash Blaze Orange prompted good reactions. “The number of visitors isn’t the only thing responsible for making a successful show,” said Pure Fishing’s Marketing Manager for Benelux, Robert Valkeneer. “I prefer 20,000 who want to buy product and keep the trade alive to 24,000 who are just looking around and gathering information. Informing anglers is very important and is part of our job, but these shows are also about buying and selling. “Communication between Pure Fishing and Visma is very good and we have discussions during the year about improving or changing things. The organisers and the exhibitors both have ideas. Together we try to keep improving the show.” Hooijer was holding fire on any changes for next year until the results of an exhibitor questionnaire had been analysed. “We always look at how we can do better but we are pretty happy and there are no plans for radical change,” he explained. However, Beet Editor Pierre Bronsgeest believes there are opportunities for improvement. “The show was okay but the atmosphere was not there,” he told Angling International. “The layout was different and the organisers took a gamble with a number of ponds and workshops that did not work out. “The big exhibitors were there and worked very hard. Shimano, Pure Fishing, Spro and Ilex/Sensas had nice stands and I believe they had a successful show. Generally, people were buying, but it could have been better according to most shopkeepers.” Beet introduced its new predator magazine, Rovers, at the show and will follow up with a European launch at EFTTEX.
Zebco targets new anglers in UK with PoS Zebco Sports Europe is targeting new anglers by introducing a bespoke point of sale stand for UK retailers. The compact stand can be accommodated in small shops and comes pre-loaded with a selection of introductory level product for coarse, sea and carp fishing. The 6ft x 3ft x 20ins stand also has options for clothing, lighting and accessories, all of which can be adapted to each retailer’s market. Zebco’s UK Director Anthony Connolly explained that the initiative was based on impulse purchase, with pric-
ing a key consideration. All products are bar coded and packaging allows viewing of the product before buying. “The holiday trade market generates massive turnover for other leisure products,” he continued. “The products on our stand give new anglers the chance to try angling for little investment and if they are keen to continue they can upgrade at their nearest retailer.” Further enquiries to customer services 0808 10 11 254. Zebco Sports Europe markets six brands in the UK: Browning, Quantum, Rhino, Zebco, Fin-Nor and Van Staal.
See us at EFTTEX
Stand G02 Hall 2
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
InvisaSwivel is a clear winner, say its makers
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hen does a good idea become a stroke of genius? Aquateko believes it has found the answer with the introduction of the InvisaSwivel, a new fluoro-clear swivel which, as the name suggests, is virtually invisible under water. UK company Snowbee has just snapped up the distribution of the product and Managing Director Russell Weston said: “Genuine innovations are rare, but this is certainly one. It’s a fantastic product that is going to have a real impact. We took it to a UK show recently and it was really well received.” Numerous anglers and charter skippers have also testified to the product’s functionality and robust qualities in field test situations. The InvisaSwivel has already won best new product awards in four US magazines and looks certain to generate further interest among European buyers when Snowbee unveils it at EFTTEX in June. Described as virtually indestructible, the swivels are non-corrosive and recommended for braid, fluorocarbon and monofilament. “Following the same principle as fluorocarbon line, these swivels are fluor-clear, making them practically invisible in water,” say the makers. The resin compound allows the swivel to perform at nearly neutral buoyancy and unlike metal swivels allows really natural bait presentation.
“Inshore and freshwater anglers will appreciate the clarity and light weight of the inshore series, with swivels ranging from 12lb to 55lb in weight class. Offshore enthusiasts will welcome the heavier swivels, new for 2010, in sizes from 80lb to 200lb.” The swivels were initially intended for saltwater use but it seems likely they will find their way into many freshwater applications too, particularly the carp market, where improved stealth and bait presentation will give carp anglers a real edge.
Above: the InvisaSwivel is already winning awards in America and is now set for its debut at EFTTEX. “Such genuine innovations are rare,” say its UK-based distributors.
MAKE AN APPOINTMENT Tel +44 1752 334 933 Email flyfish@snowbee.co.uk Web www.snowbee.co.uk
EF STANTDTEX No.
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CHRIS BROWN
Mustad and bass champion create a classic When the world leading hook manufacturer joins forces with the most celebrated tournament bass fisherman then something special is in the offing. And so it proved when Kevin Van Dam, three-time Bassmaster Classic Champion and five-time Bass Angler of the Year, collaborated with O. Mustad and Son to create the new Ultra Point KVD Elite Treble. Mustad’s US Sales Manager Jeff Pierce recalls how the “secret weapon” came into being. “It began as I drove Kevin to an airport in New England. He discussed a new Mustad hook he wanted built. He had thought out every detail and knew exactly what he wanted. He jotted down some notes and a picture of the hook and the Ultra Point KVD Elite Treble was born.” Van Dam wanted a treble that was stronger than current
models for extra pulling power and which held up better when being removed from fish, arguing that if you don’t need to replace trebles you spend more time fishing. He also wanted to open up the point angle to improve hooking ratio while maintaining the hook holding capability that Triple Grips are known for. Thirdly he wanted a 2X short shank to allow upsizing on his baits without the hook tangling. After reviewing a couple of prototypes Van Dam settled on the final shape of the new TG76BLN treble and used the hook during the last five or six events of 2009 with great results, sealing his fifth Angler of the Year title. And arming his Red Eye Shad Lipless Crank Baits with the same hook, he never failed to boat a fish as he secured his third Bassmaster Classic title. “Kevin has since been hounded by other top tournament anglers asking for the hooks and consumer demand has been tremendous,” added Jeff Pierce. The hook will be part of the new range that Mustad is taking to EFTTEX and will be found on stand H70. For further details contact jeff@mustad-usa.com or visit www.mustad.no
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
ASA makes pitch for visitors
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he American Sportfishing Association (ASA) is urging sportfishing businesses to “get in on the action” as its premier event, the International Convention of Allied Sportfishing Trades – better known as ICAST – draws nearer. Bookings for the huge show have gone fantastically well, says ASA, and now it is urging buyers to sign up for the chance to visit hundreds of manufacturers and evaluate thousands of products at the Las Vegas Convention Center from July 14th to 16th. Says ICAST Director Maria del Valle Hamilton: “ICAST 2010 is shaping up to be another excellent show. We are very pleased with our pre-registration numbers, particularly buyers and media representatives, and we expect to have all our available booth space sold by June. “ICAST has truly become a global show. Last year 63 countries were represented and international attendance has more than doubled in the last decade. This year, we expect to host 7,000 members of the global sportfishing industry.” And for anyone still pondering over the decision whether to attend, ASA lists five good reasons why you shouldn’t miss out.
1. The New Product Showcase ASA has no doubt this is the “single most important feature” for exhibitors and attendees alike, with hundreds of next season’s innovations unveiled. The Showcase grows every year in size and prestige as companies vie for the coveted awards in 17 categories as well as the ‘Best of Show’ accolade. Only 22
Angling International June 2010
registered buyers and editorial media can vote and exhibitors are excluded from the showcase during the voting period.
2. Networking opportunities Despite the role that technology now plays in communication, the most effective meetings are still those conducted face to face. ICAST presents the perfect opportunity to connect directly with suppliers, manufacturers and industry leaders from all over the world. The Industry Breakfast, the Chairman’s Industry Awards Reception and educational seminars on issues such as intellectual property rights are opportunities not be missed. 3. See all major product lines ICAST, say the organisers, is the only trade show where major manufacturers display their entire product lines. Visitors can examine products and also test them in designated areas. 4. ICAST-only specials Show specials are listed in the show guide and offer great deals that can’t be found anywhere else. In 2009 nearly half of all ICAST exhibitors offered show specials. 5. ICAST Buyer Raffle Each time a buyer places an order with an exhibitor he is eligible to enter a raffle for cash prizes, with a trip to Crocodile Bay Resort in Costa Rica as the grand prize. To register for ICAST visit the show website www.ICASTfishing.org
June 2010 Angling International
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
IFTD ‘could move to East Coast’ in 2011
T
he International Fly Tackle Dealer (IFTD) show, the new fly fishing trade event being run for the first time by the American Fly Fishing Trade Association (AFFTA) in September 2010, is planning to announce a change of location Randi Swisher: “Moving and dates for the following east would bring more year. While details are not international interest.” likely to be confirmed by the AFFTA Board until later in the summer, Angling International understands that the 2011 show is almost certainly destined for the East Coast and that an earlier date is favoured. The long-established Fly Fishing Retailer (FFR) Show, which was replaced by IFTD after AFFTA and FFR owners Nielsen parted ways earlier this year, had traditionally been held in Denver. But AFFTA believes that changes are necessary to stimulate and sustain interest from both exhibitors and dealers following a long period of declining interest in FFR. Randi Swisher, Vice-President and Director of Marketing for AFFTA, confirmed the current thinking. “We are committed to the venue and dates for this year but I would like to look carefully at 2011 and maybe try something a little earlier. “It is a decision that will be reached by the AFFTA Board but I think we have to try different TM
things. The FFR has been in early to mid-September for a long time. “I am also working very seriously on a new location and 2011 will be when we move the show. There is a high probability we will take it to the East Coast. I am already talking to people and exhibition centres in different cities in the East and we hope to be able to make a June or July announcement regarding a new date and location. “In the past there has been a very high presence of West Coast and Rocky Mountain participation. By moving to the East we may get more international involvement as well as East Coast participation.” No decision has been reached beyond 2011 but the idea of alternating Denver with an alternative venue every other year will be one of the options debated by the Association. Regarding this year’s show, at the Colorado Convention Centre from September 9th to 11th, Swisher said he was very pleased with the continued positive response from the trade and that bookings were “very strong.” Responding to the decision by apparel company Simms not to attend, saying the show was too late in the calendar, Swisher added: “It is unfortunate that Simms won’t be there but it has not slowed us down at all. Bookings are full steam ahead. The reality is that we can’t keep everybody happy. Manufacturers typically want the show a little earlier and the retailers want it a little later. The soft goods/apparel season also starts a little earlier than fishing tackle.” Far Bank Enterprises, the holding company for the Sage, Redington and Rio brands, along with fly line company Scientific Anglers, are among the prestigious companies to have pledged their support for the show.
Recfish Australia loses state funding Australia’s three and a half million recreational fishermen are on the brink of losing their representation following their government’s decision not to grant financial support to Recfish Australia. The absence of funding means that the sport’s key body has been forced not to renew its CEO’s contract and to accept the resignation of the Chair of the Board. Recfish has encouraged the Government to reconsider a decision which would bring to an end 27 years of representation and which has forced it to reposition the organisation back to volunteer-run status. Russell Conway of Victoria has been appointed the organisation’s new Chair, but there is deep concern that Recfish will lose its voice on crucial national issues such as the upcoming Commonwealth Marine Bioregional Planning 24
Angling International June 2010
consultation covering vast stretches of coastline and which will involve more ‘bans’ on fishing using sanctuary zones. The Governmentrecently renewed its commitment to commercial fishing by pledging $2.6m to Oceanwatch to fund the SeaNet environmental programme. “Recfish Australia would like the same opportunity extended to it to work with Government on sustainability issues,” said outgoing Chair Frank Prokop. “Recreational fishing is a fundamental component of our Australia way of life.” The organisation has now called on all recreational fishermen, fishing tackle manufacturers and tackle and bait retailers to write or personally visit their federal Members of Parliament asking how angling can so easily lose its one voice to Government.
Innovative Lures makes appeal for UK distributor Danish manufacturer Innovative Lures is looking for a distribution partner to launch its products into the UK market. It is also seeking a nationwide web shop and plans to back the launch with extensive media coverage. “The UK market is very Lars Søgaard: “UK reac- attractive for us, with three tion has been positive.” to four million recreational anglers,” explained company founder Lars Wagner Søgaard. “The Innovative Lures portfolio of wobblers, spoons, spinners, jigs, leaders and rigs is perfect for traditional UK anglers as well as the first-movers in the market.” Research undertaken by the Odense-based business suggests that its products are very suitable for the UK market and preliminary test results indicate that the product collection has strong potential to be successful there. “We want to find a strong distribution partner and a nationwide online business, as well as establishing some solid media relationships – a mix of strategic partners who can mutually benefit from the product portfolio,” added Søgaard. “Our lures have been really well received by those UK anglers who have been introduced to them up to now. Anglers often praise the magnificent strike-capabilities. We welcome all feedback, including any suggestion for improvement as we actively use this information in our continued product development programmes.” Interested distributors should make enquiries to info@innovative. lures.com. For further information visit www. innovativelures.com.
速 速
We look forward to welcoming you to Efttex 2010 in Valencia
MOLIX - via Guiccioli, 24 - 40062 Molinella - Bologna - Italy Phone +39 051 887919 - Fax +39 051 6903961 - www. molixfishing.com - e-mail: info@molixfishing.com
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Halco unveils casting lure
Australian lure manufacturer Halco is heading to Spain with a “number of new products” to interest buyers. These include a new casting lure, an improved performance deep diving Sorcerer 90 along with some new terminal tackle. “EFTTEX has always been very important to us and this year is no different,” said Marketing Manager Tim Carter. Tel: +61 8 9430 5080 Email: tim@halcotackle.com.au Website: www.halcotackle.com EFTTEX STAND B52
Extreme Fishing’s targets
Spain, Portugal, Germany and the Nordic countries and among the territories being targeted by Russian company Extreme Fishing. Owner Vitaly Pchelnikov supplies lures to the international market and will focus on his GIGA range for Valencia, introducing new sizes and colours. Visitors can also learn about Extreme’s BI-PLATE® Technology, a galvanic lure coating process that resembles fish scales and is very durable. Tel: +7 495 598 6916 Email: extremefishing@mail.ru Website: www.extremefishing.ru EFTTEX STAND E16
Plastica Panaro on a high
Italian tackle box manufacturer Plastica Panaro goes to Valencia on a high after having recently appointed Platinum Marine as its new exclusive distributor for the Australian market. Export Director Lucio Sirotti told Angling International that his company’s new partner would be showing his products during the Australian Fishing Tackle Association (AFTA) show later this year and that he intended to visit the show personally. Sirotti believes that EFTTEX could mark the beginning of an upturn for the European fishing tackle trade after a difficult year and plans to use the event to unveil a selection of new offerings. Tel: +39 059 793 340 Email: info@plasticapanaro.it Website: www.plasticapanaro.it EFTTEX STAND E20
Boone Bait returns again!
US lure specialist Boone Bait is attending its 29th consecutive EFTTEX in the same year as it celebrates its 60th anniversary. Owner Peter Foley will underline the message that his company can ship from one warehouse in Florida and maintains fill rates of 98%-plus, with faster inventory turns than his competitors. Tel: +1 407 975 8775 Email: boonebait@earthlink.net Website: www.boonebait.com EFTTEX STAND F19
Holly Kudos set to build
Coming off the back of a successful China Fish, Holly Kudos is seeking to strengthen its bond with existing customers and recruit new medium and large-sized wholesalers at EFTTEX. The OEM manufacturer’s key objectives are to improve and extend its carp and catfish ranges and to promote its growing match fishing offering. Tel: +86 511 822 73072 Email: info@hollykudos.com Website: www.hollykudos.com EFTTEX STAND F62
Thinkfish makes debut
Spanish fly fishing brand Thinkfish makes its EFTTEX debut this year confident that the new technology behind its products will lead to deals with distributors and dealers across Europe. Thinkfish will showcase it technology pri26
Angling International June 2010
marily through three main products – its Bold large arbor reel, Czech nymph rods and Thinkfish Eyes (sunglasses). Tel: +34 619 594 279 Email: export@thinkfishworld.com Website: www.thinkfishworld.com EFTTEX STAND J10
Yaska looks to US and UK
Chinese net manufacturer Yaska has set its sights firmly on new distributors from the US and UK. “Our hand-made high quality products at low prices are proving very popular and EFTTEX is a great opportunity to make more buyers aware of what we do,” said General Manager Xia Ning. Tel: +86 565 710 1666 Email: ysj@yaskafishing.com Website: www.yaskafishing.com EFTTEX STAND C21
Koppers targets Europe
Koppers, the maker of Livetarget crank baits, plans to use EFTTEX to accelerate its international growth. Livetarget has popular lures including the Yellow Perch, Bluegill, Golden Shiner and Largemouth Bass in its line-up and has made a big impact on the Bassmaster scene in the US. It now sees Valencia and the perfect springboard for expanding business in Europe. Tel: +1 905 468 448 Email: tom@koppersfishing.com Website: www.livetargetlures.com EFTTEX STAND J50
Fuji brings new rod guides
Nothing comes close to the revolutionary-designed K-Series rod guides, says manufacturer Fuji, who will be taking the new product to the show. The guides look different and perform differently, with the forward slant of the frame preventing ‘crack offs’ when casting. High speed cameras have proved that the problem of line wrapping round the back of some conventional guides (causing a loop and resulting in breaks) is eliminated by the K guide. Tel: +44 1527 853822 Email: sales@hopkinsholloway.co.uk EFTTEX STAND D50
Fisherman’s Partner expands
Fisherman’s Partner, Europe’s biggest franchise organisation for fishing tackle, extends an invitation to retailers and wholesalers to visit its stand in Valencia. The growing business opened a new shop in Germany in April, its first shop in Romania in May and a further shop in the Netherlands, also in May. The momentum will continue in June with the opening of a second shop in Zagreb, Croatia, and the following month will see the taking over of four or five more outlets from competitor Moritz International in Germany. “Of course, more shops are under discussion,” said Fisherman’s Partner President Dieter Willenbruch. “Our shops carry all leading brands as well as our own brand, Suxxes, at competitive prices.” Tel: +49 89 864 2268 Website: www.fishermans-partner.de Email: willenbruch@fishermans-partner.de EFTTEX STAND C22
Leeda brings MAP to EFTTEX
Leeda is taking its MAP brand to EFTTEX for the first time, with its innovative ACS line clip reel heading up an exciting product line-up.The brand is wide open for distributorships. New from Wychwood Game will be a luggage range plus new sizes of the award-winning Truefly reel. Wychwood Carp will be showing its new rod pods among a selection of imaginative gear. Tel: +44 1527 587450 Email: sales@leeda.co.uk EFTTEX STAND A19
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UK AND FRANCE ARE NEXT TARGETS FOR BEHR BRANDS Smiling: Manfred Behr still has big ambitions.
I
t started in a dimly lit garage in a small, nondescript German commuter town. There, international angler Manfred Behr would whittle away into the small hours creating floats that the local match angling circuit so craved. It was a simple labour of love creating tackle that fitted the requirements of the world in which he lived. Little did Behr know, however, that 30 years later that laborious task would have become the foundation stone of a truly global tackle company. “I made those floats with my own hands out of polystyrene as there was nothing on the th market that suited suit the fishing we were doing with wi the German match ma team,” explains ex Behr as he surveys the
scene at his custom-built German HQ. “I had no idea that my toils would lead us here.” As he explains his story it leaves you with little doubt that what Behr Angelsport has achieved over the last three decades is nothing short of remarkable. The company now boasts some 2,400 retailer customers spread across the globe, who between them stock every single one of Behr’s 8,000 products. The list of brands under the Angelsport umbrella also reads like a who is who of European terminal tackle with IceBehr for winter clothing, Behrsports for leisure clothing, Eurolite chemical lights, Trendex lures and spinners, Eurobite electronic bite indicators, Yashida and Maracay hooks, Trendplus fishing lines and saltwater brand SeaBehr to name but a few developed over the years. “We are a true family business too,” explains Manfred Behr. “My wife Ruth and I are joint Managing Directors and run the company. Our son Thomas is in charge of our exporting and older son Jürgen runs a shipping company which handles all of Behr’s sea freight shipments from Asia. “This is something I am extremely proud of. To be able to grow something that is a passion into a business that can support the whole family is a dream come true for me and we have designs on taking Behr Angelsport onto a whole new level,” he reveals. Heading the list of priorities for that expansion is finding world-beating distributors in the UK, France and the USA. “Get those,” he says “and we can then really begin to realise the potential of our brands.” Prospective candidates should make contact sooner rather than later. As we are led into the company’s 3,800 square metre distribution warehouse it is hard to doubt the company’s ambitions. Manfred is still hardwired into the sportfishing market too and despite no longer representing Germany at inter-
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Just some of the 8,000 product ranges now held at Behr’s warehouse.
national level, something he did for more than ten years in the 1970s and 1980s, he is clearly just as enthusiastic about angling as ever and spends his free time fishing for almost everything and anything that swims. “Angling is in my blood, it is as simple as that,” he adds. “We have built the company using our own capital to ensure we have full creative control over what we produce. That way I know we can still serve anglers and react quickly to the changing demands of the market.” And with offices now in China as well as Europe, Manfred can very carefully monitor the quality and design of all new products. He still travels extensively across Asia sourcing new materials, product ideas and the latest production methods. “Being able to keep up with the latest production techniques and materials coming online is very important for us,” he adds. “It means we can be first to market with new product and be able to offer the widest margin in order for our distributors and retailers to make money – which is what it is all about.”
Want to talk to Behr Angelsport?
For distribution opportunities and product details
The Behr head office in Ladenburg.
28
Angling International June 2010
Tel: +49 6203 958 8180 Email: export@behrfishing.de Web: www.behrfishing.de
EUROPEAN FISHING TACKLE TRADE EXHIBITION
VISITOR OPENING TIMES Friday 11th June 2010 08:00 Visitor Registration opens 09:00 EFTTEX opens 17:30 EFTTEX closes
Valencia, Spain 11th-13th June 2010
Saturday 12th June 2010 09:30 Visitor Registration opens 10:00 EFTTEX opens 17:30 EFTTEX closes
BE THE BEST, COME TO EFTTEX Feria Valencia, Avda. de las Ferias s/n, 46035 Valencia, Spain T: +34.96.386.11.00 F: +34.96.363.61.11 E: feriavalencia@feriavalencia.com W: www.feriavalencia.com
Sunday 13th June 2010 08:30 Visitor Registration opens 09:00 EFTTEX opens 16:00 EFTTEX closes
m o c . a t t f or e . w ef w n to w u t J Y 0 a t r R s T te re 1 EN 201 s i g fo EE EX e r - be FR TT e r P EF
EFTTA, Unit 2i, Berol House, 25 Ashley Road, London, N17 9LJ, UK T: +44.20.8365.0405 F: +44.20.8493.7220 E: info@eftta.com W: www.eftta.com
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COMPANIES YOU NEED TO KNOW ABOUT...
VMC PECHE PUT FOUR HOOKS AT THE CENTRE CENTENARY CELEBRAT “The feedback from our field testers has been superb,” says MD Stanislas de Castelnau as VMC prepares to unveil its latest hook innovations at EFTTEX.
O
ne of the world’s largest hook manufacturers is to be the toast of EFTTEX in 2010 as it celebrates 100 years of business in the angling industry. The globally renowned VMC Pêche will celebrate the milestone with a special presence at the show and by unveiling a number of groundbreaking new products as part of a comprehensive anniversary celebration. Heading the list of new product launches will be the introduction of a series of super tough saltwater trebles under the Spark Point 3X Strong Treble Hook banner; it is a series that VMC Pêche Managing Director Stanislas de Castelnau says will further reinforce the company’s standing as the world’s number one manufacturer of trebles. He told Angling International: “This hook will be the third addition to VMC’s premium Spark Point Treble Hook range and we are expecting big things of it in the light game market. “It has been manufactured with tough species like trevally and barramundi in mind and the feedback
SPARK POINT TECHNOLOGY: THE DETAILS Spark Point is the name given to a new hook point design developed by VMC for its premium hook ranges. The point of each hook featuring the techre nology is hardened by a die forging process before being chemically sharpened. Front and back ‘ribs’ guarantee rigidity while ‘energy channels’ increase the speed of penetration, resulting in extremely efficient and effective hooking power.
One of the new super-tough Spark Point treble hooks. 30
from our field testers has been superb.” Another new addition to the innovative Spark Point range (see info panel, right) will be the Super Light Worm Hook, which will be sold as the ‘lightest worm hook on the market for finesse-style fishing.’ EFTTEX has long been highlighted as the key event on VMC’s anniversary calendar. And the new hooks will be centre stage at the company’s 100 Years celebration in Valencia. There VMC is planning a host of celebratory specials, including the sponsoring of this year’s EFTTA dinner, where some special guests will be invited to help make the anniversary that bit more memorable. As one of the founding members of EFTTA, VMC sees such actions as being central to its plans, as Marketing Manager Dawn Mercadal explained: “VMC is justifiably proud of our 100-year milestone and we see nowhere better than EFTTEX to celebrate it. “We will be unveiling a number of new products during the event and hope to share these and our anniversary celebrations with our customers and friends at the show,” she added.
Angling International June 2010
WHICH FRENCH SHOW HAS BIG PLANS FOR 2011? See p32
A long history of support: Christophe Viellard, VMC’s former President and EFTTA co-founder, meets the British Duke of Wellington, who opened the first ever EFTTEX.
‘SUPERB’ E OF ITS TIONS Spark Point 3X Strong Treble Hook (7556 BN/TI) Designed to be fished in saltwater situations where tough species such as trevally are the target, the 3X Strong Treble is predicted to be snatched up by many of the world’s lure makers. Available in sizes 1/0, 1, 2, 4 and 6, the hook also features VMC’s groundbreaking Spark Point technology that creates stronger, more durable hook points. VMC trebles feature one double hook and one single for more resistance compared to alternative brand three-hook designs.
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Assist Jigging Hook (7264 OB) This new range has been developed in conjunction with Williamson Lures and is designed for use with all saltwater game fish species. Featuring an extra wide gape to fit all vertical metal jigs and an 8° offset eye for easier rigging and penetration, VMC expect this to be a big seller. It will be available in sizes 13/0, 11/0, 9/0, 7/0, 5/0 and 3/0 and will feature the OB (Onyx Black) corrosion-resistant saltwater plating for better longevity.
3
GROWING THE BRAND
VMC TERMINAL TACKLE VMC has integrated modern angling technology with its premium hooks to craft a new range of VMC-branded terminal tackle.
Spark Point Super Light Worm Hook (7310 BN) Available in 3/0, 2/0 and 1/0 sizes, the new worm hook is the lightest on the market but because it is made with Vanadium® Steel (VMC’s premium alloy for ultra-strong and lightweight hooks) it outperforms every time. An extra wide gape makes hooking soft plastics easier and the ultra-sharp Spark Point helpshooking.
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X-Short X-Strong Round Treble Hook (8651 BN) Light game anglers will be using this new small size 16 a lot over the next few years as it is perfect for trout, bream and small bass, offering sensitivity and strength in equal proportions. VMC have managed to pack all of its hook-making expertise into a hook that is less than 1cm in length.
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Following the successful launch of VMC Terminal Tackle for the USA market, VMC has developed a new range of jig heads and rigging kits specifically for European anglers. The range has been developed in close collaboration between VMC’s expert hook engineers and on-the-water specialists. The range represents a notable shift in focus for a company that has been known exclusively for its hooks. Key product features include two ribs to keep lures firmly in place, realistic 3D holographic eyes on coloured products and VMC’s signature logo engraved on natural lead products.
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Want to talk to VMC Pêche?
Here’s how to find them...
Tel: +33 3 84 57 34 34 Email: sales@fr.vmcpeche.com Web: www.vmcpeche.com June 2010 Angling International
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zCOMPANIES YOU NEED TO KNOW ABOUT...
FRENCH SHOW SET FOR RECORD 2011
T
he biggest angling event in France could be the venue for a record breaking new attraction in 2011 if plans to include “the largest exhibitor pool the country has ever seen” come to fruition. The organisers behind the Carrefour National Pêche et Loisirs show are to introduce an eight-metre long aquarium where some of sportfishing’s biggest stars will show off their skills to visitors at the two-and-a-half day event in January 2011.
THE VIEW FROM THE SHOW FLOOR Fox International is a regular exhibitor at the Carrefour National Pêche et Loisirs show, seeing it as the ideal launch pad for new products for the French market. Fox European Marketing Director Andre Akkermans told Angling International: “We have been very impressed in previous years by the Carrefour National Pêche et Loisirs and plan a major presence in 2011 to exhibit our all-new Rage predator range. “It is a very important show in European terms as it is so central to everything and always attracts a large, quality crowd of anglers. In many ways it has become the show for predator fishing in particular,” he added.
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Organiser Clement Posada said: “The record breaking exhibitor pool is all part of our plan to make the 2011 show bigger and better than ever before and we feel with a real centrepiece attraction we will achieve that. “We felt that the 2010 show was one of our best to date and the great news is that our exhibitors felt the same way, as 97% of them have already indicated that they will return for 2011,” he added. But despite the success of this year’s show, Posada and his team are not resting on their
Angling International June 2010
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laurels. As well as introducing the huge new centrepiece they also have designs on improving other areas of the event. Every one of the four main areas of the show – Angling Products, Sailing, Green Tourism and Water & Environment – are to be examined over the coming months to see how they can be further improved for both exhibitors and visitors alike. “We know we have the location as Clermont-Ferrand is situated right in the heart of France, so it is easy to get to. We also know that it is becoming a real hub for the international angling market as many of the trade come here to meet because of the location,” Posada revealed. And with 350 brands being exhibited by 130-plus exhibitors and constant live displays put on in partnership with the AFCPL, the French competition circuit for lure fishing, there is little surprise that 90% of visitors give positive feedback of their experiences. “Everybody supports our show,” exclaims Posada. “It carries the seal of approval by the French National Angling Federation and is organised in conjunction with Europêche, the biggest specialised network of angling retailers in France. That’s important for exhibitors to know. Co-organising with Europêche means 150 professionals and retailers will be coming to the show to find out about new products. It makes the show a central hub for professionals in France. “Our large new display pool will be the icing on the cake, allowing us to truly cater for every one of France’s 1.5 million freshwater anglers and many more besides,” he enthused. Carrefour National Pêche et Loisirs will take place from January 14th to 16th in Clermont-Ferrand’s Grande Halle d’Auvergne.
CARREFOUR NATIONAL PÊCHE et LOISIRS BY NUMBERS
The number of visitors at the 2010 show
21,000
The number of brands on show
350
The number of exhibitors
130
The percentage of 2010 exhibitors booking for 2011
97%
The number of years the show has been going
21
The number of days the show is open
2½
Want to talk to the show organisers? Here’s how to find them...
Tel: +33 4 73 17 19 22 Email: evenements@centrefrance.com Web: www.cnpl.fr
Legendary Saltwater rods.
av Ag Di ai en st u lab cy rib s at le ag ut st - P ree ion an le m / d ase en C v ts 19 isi . t
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Hi-techfeaturesgive Aquaz the edge
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feast of new products from leading clothing and footwear manufacturer Aquaz awaits visitors to this year’s EFTTEX. The Korea-based premium fishing clothing firm says it plans a ‘significant launch schedule’ at the European event, headed by a trio of new wading products. Topping the list will be a new breathable wader under the Badagang name that Aquaz Managing Director Brandon Hwang says will introduce a number of groundbreaking new materials and features to the marketplace (see image right). As well as offering supreme breathability and waterproofing, the Badagang also offers the angler levels of comfort that have “not been seen before”. Says Brandon Hwang: “The Badagang is packed with the latest materials and features to take the
CLOSE UP: THE BADAGANG WADER
wader to the next level of comfort and durability not seen before in the market. The stocking foot insert even contains an anti-bacterial agent to protect your feet from germs. We really have tried to think of everything.” Also on show will be a new wading shoe, to be called the BB-212FS, and a breathable, lightweight wading jacket branded the BR-1012. Both carry Aquaz’s usual array of hi-tech materials and are packed with carefully thought-out design principles. Added Brandon: “We spend a lot of time sourcing the very best materials and spend many, many hours looking for innovative new ways of creating new finished products. “We are very proud of our latest offerings and look forward to showing them at EFTTEX so we can find distributors across Europe to help build our brand.”
WHY IS AQUALEX AQUATEK SO SPECIAL? AQUALEX Aquatek is used in Aquaz’s latest clothing. It is a revolutionary microfibre consisting of a combination of nylon and polyester, which results in a very soft and smooth texture. This construction means the garment can dry quickly while also being much stronger than normal fabrics.
OTHER PRODUCTS AT A GLANCE BR-204S DX Wader
Best selling high quality and functional wader. • Water-resistant front chest pocket • Reinforced kneepad • Stockingfoot durable double-knitted sole
Aquaz BR-1012 Wading Jacket
Designed for very comfortable and lightweight fishing. • 2.5L capacity • Two large front pockets for fly box • Hand warmer fleece pockets • YKK water-resistant zipper on front main entry
BB-212FS Wading Shoe
Provides protection and comfort in tough fishing environments. • High quality young-buck leather with heavy duty mesh • Padded collar for ankle protection • Removable spike • Hi-density felt sole with removable cleats 34
Angling International June 2010
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Want to talk to Aquaz? Here’s how to contact them... Tel: +82 51 621 6001 Email: aquaz@aquaz.co.kr Web: www.aquazfishing.com
A new fabric called Aqualex AQUATEK has been used to offer anglers extreme levels of comfort, while also delivering durability and protection while wading in deeper water.
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The upper body of the wader features three layers of AQUATEK, while the lower portion increases that to five for more protection.
2
The front chest pocket and big hand warmer pocket are fitted with Riri waterproof zippers to ensure that valuable items do not get wet.
3
Inside the foot of the wader is Nankai jersey fabric to help protect feet from bacteria and also to help keep feet warm in very cold water.
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The shoulder straps and boot sole are covered in sticky rubber to provide greater grip where it is needed most.
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There are two levels of waistheight adjustment to ensure the wader fits snugly irrespective of body shape.
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Powerline, Z.I Les Brunelleries, 49080 Bouchemaine l Tel (33) 02 4136 36 66 l Fax (33) 02 41 36 32 00 l Email stb@powerline.fr
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S U P P OR T ING P R OD U C T IN NO VAT ION W OR L D W IDE
at Angling rs ito ed t uc od pr e th th on m Each t exciting new International select the mos To help you t. ke ar m to t gh ou br g in be le tack customers, we decide on their appeal to yoeurmanufacturers so will include insight from thss immediately. you can start doing busine
products you need to know about Tough, crystal-clear and airtight waterproof cases Plano’s Guide Series of waterproof cases are now available in four redesigned StowAway sizes, allowing them to be used in the company’s tackle bags alongside its traditional StowAway utility boxes. What the makers say: “The cases are made from tough, crystal-clear polycarbonate with cam-action latches and Dri-Lock™ O-ring seals to ensure they are airtight and waterproof. Non-corrosive pinned hinges will last for years and the soft rubber lining protects the contents, while an additional rubber lining hides contents and shields them from the sun.” Business contacts Tel: +1 630 552 3111 Email: swheatley@planomolding.com Website: www.planomolding.com
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1 A revolution in the lure sector Tubeology is a modular tube fishing system that enables the creation of tube flies, snake flies, flying Cs and spinners. All the components are interchangeable, meaning a tube fly can have weight and hotspot colour heads swapped at the waterside thanks to its unique screw-thread system. Suitable for all predatory fish, sea or freshwater, the Tubeology system can convert to over two million variations – and all in a kit weighing less than one kilo. What the makers say: “Tubeology provides effortless flexibility. Anglers can always have the right lure to hand at any time, regardless of light, weather or water conditions. A range of spares and ready-to-use Tubeology flies are also available.” Business contacts Tel: +44 203 174 3305 Email: info@tubeology.net Website: www.tubeology.net
June 2010 Angling International
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10
products you need to know about
Durable reels from Vega
3
Vega has built its new series of CL reels to incorporate built-to-last durability plus enough technical features to make them suitable for a broad range of disciplines. The series includes the CL65 and CL80 models, both made to the high standards synonymous with the Portuguese manufacturer. What the makers say: “These new reels are the smartest choice when demands and expectations are high. They combine top quality design and materials to produce top performance with light weight.” Business contacts Tel: +35 12 19 617455/6 Fax: +35 12 19 617457 Email: paulo.soares@mundinautica.com Website: www.vega.com.pt
4
A top-of-the-range rig winder from Poland’s specialists
Polish company Anplast, the manufacturer of plastic terminal tackle and accessories, is introducing a new adjustable rig winder. The winder can be adjusted from 21cm to 34cm in 3cm intervals and enables the use of different sizes of rig. Resistant to bending, it features 28 double holders, with cork or foam protection for the hooks. Special runners prevent the fishing line from moving and tangling. What the makers say: “The adjustable rig winder is designed especially for demanding anglers – a Mercedes in our wide range of winders. It comes recommended by professional Polish anglers.” Business contacts: Tel: +48 693 665 335 Email: office@anplast.eu Website: www.anplast.eu
High quality new river flies The new Tactical River Flies Series from Fulling Mill is a collection of premium quality river fly patterns for trout and grayling. The 38 patterns in the collection range from streamers to dry flies, all tied on quality barbless hooks with the ideal style of hook chosen for each individual pattern. What the makers say: “We have unbelievably high standards of quality control and we use the very best hooks and materials. The range includes flies from our consultant Oliver Edwards which have been individually approved by him. One of our contributors has been quoted as saying, ‘This is the finest quality collection of river flies that has ever been made available commercially.’” Business Contacts Tel: +44 1293 778600 Email: sales@fullingmill.com Website: www.fullingmill.com
6
5 A proven carp catcher that h iis part-soluble, part boiled
Double Trick Boilies from SBS Baits Europe are a ‘hybrid’ bait that the manufacturers believe has all the advantages of both soluble and boiled boilies. The 20mm bait comes in a variety of flavours including Ace Lobworm, All Season Corn, M1, M2, M3, AV1, AV2, Bio Big Fish and Fruit & Nut. What the makers say: “The external 6mm layer is soluble and the 14mm core is boiled. The outer soluble layer decomposed in two to three hours in water at a temperature of 20 degrees Celsius, and due to its intense flavour and scent it stands out from other baits in attracting carp. You can be sure that the internal core will stay on the rig for hours.”
Business contacts Tel: +36 709 358720 Email: info@sbsbaits.net Website: www.sbsbaits.net 40
Angling International June 2010
7
Bigger, better boxes – built in Europe for easy delivery
The new K4 Comet series from the Fishing Box brand comes with large bulk storage in the top and four tackle organisers in a spacious drawer system (compared to three in last year’s K3 version). This year’s models also have larger compartments. What the makers say: “Our location in Hungary ensures unrivalled logistical advantages with products being delivered within one week. Our Fishing Box range represents our constant commitment to design and research, with new developments introduced each year.” Business contacts Tel: +36 1 283 22 85 Email: info@energofish.hu Website: www.energofish.hu
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The perfect long-distance lure The new Piper sinking lure from Molix has been specially developed to reach long distances in all conditions. Its linear and compact design, combined with the positioning of weights inside the lure, produces ‘unbelievable’ casting performance. What the makers say: “The Piper features an incredible oscillating movement which imitates an escaping prey fish. It can be retrieved in various ways – slow, fast or with a jerking motion. Built with top quality raw materials and enhanced by natural colours for a perfect looking finish, it’s a great lure for a wide range of species.”
Lures with changeable bibs J.M. Gillies, one of the premier fishing tackle suppliers in Australia, has combined ‘proven fish catching action’ and ‘unbelievable anti-snag capabilities’ in its Stumpjumper lures series. A patented snap-lock bib allows the instant alteration of the lure’s fishing depth by changing to a different shape. And lures with damaged bibs need never be thrown away – anglers can just change and continue fishing. What the makers say: “With a choice of hot colours, flashing metalised finishes and subtle naturalised patterns, anglers can change bibs to get the attention of the fish. Bibs and bodies can be mixed and matched in a system that makes Stumpjumper the most innovative and effective lures available.” Business contacts Tel: +61 3 8360 8191 Email: sales@jmgillies.com.au Website: www.jmgillies.com.au
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Business contacts Tel: +39 051 88 7919 Email: info@molixfishing.com Website: www.molixfishing.com
New colours for a classic line
10
Platil STRONG, the world-known fishing line from Monofil Technik, was initially only manufactured in dark brown, but today it is available in different colours including light grey, blue and grey-brown. The combination of strength and smoothness makes it still the ‘most wanted’ line in the range and is sold in diameters from 0.6mm to 0.8mm on spools of 25m to 5,000m. What the makers say: “For some time fisherman have been going back to their roots, returning to reliable products that have given them good experiences in the past. They are tired of testing new products that don’t deliver. This has led to a welcome revival of Platil STRONG, the classic line with unique precision spooling.” Business contacts Tel: +49 2242 927614 Email: d.sowietzki@monofil-technik.de Website: www.platil.de
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Angling International June 2010
EFTTEX NEWS 68-PAGE SPECIAL SECTION
PRE-REGISTER FOR FREE ENTRY NOW Buyers can secure free entry to EFTTEX before June 1st.
EXHIBITORS MAKE THEIR PITCHES
NEW PRODUCTS UNVEILED
Tackle companies outline their plans for the show.
The innovations set to impress buyers at the Feria Valencia.
PRODUCTS • ADVICE • INTERVIEWS
“Imagine the power we would have if EFTTA was larger” On the eve of what promises to be a spectacular EFTTEX, it pays to consider how we can work together to safeguard our future, writes Jean-Claude Bel.
I
JEAN-CLAUDE BEL EFTTA CEO
am delighted by the growth in EFTTEX exhibitor numbers this year. EFTTA made a bold move to take the show to Spain for the first time in its history, and the trade has shown overwhelming support for that decision. For me, it’s proof that EFTTA has a true understanding of the business needs of its members. But this past year has also seen EFTTA prove something else – that it has the power to represent the wider interests of the trade. Since we last gathered together at EFTTEX 2009, EFTTA’s lobbying efforts in Brussels on behalf of the trade have met with real success. But we can achieve so much more in the years ahead: on protecting our industry against outside interests; on protecting members against IPR infringements; and on setting standards across the industry, in the lines sector especially. And that is why I have asked for the trade to show yet more support for our work. Regular readers of Angling International will know that I have called upon all European companies to become EFTTA members. Whether you intend to exhibit at EFTTEX or not, EFTTA membership strengthens your business. A strong industry with strong, growing businesses needs a strong representative association, it’s as simple as that. The global recession has shown how inter-connected we are. So what better way is
there to protect your business than to have a representative body meeting its counterparts in China and America? That is what EFTTA is striving to do and we have made good progress this year developing closer relationships with China Fish and the ASA in America. As time progresses, we will collaborate still further – always with our members’ interests at heart. Of course, the indusry in Europe still faces enormous financial challenges, although I do believe there is light at the end of the tunnel. Yes, we have problems with worldwide prices and their effect on company profits and, yes, the problems in Greece, Spain and Portugal are alarming, but I still expect good business to be done in Valencia. We have a wider global reach than ever and the arrival of more than 20 American companies is a timely reminder of the environmental disaster in that country and how fellow businesses need support in difficult times. Here in Europe we have not been immune to such problems, although perhaps not on such scale, and I have faith in nature’s ability to absorb their impact. In the meantime, we will offer what support we can. EFTTEX has that power to bring the trade together. I am looking forward to meeting as many of you there as possible. Whether you are exhibiting or buying, I wish you a very successful show, but also urge you to
consider the greater power we would have as a larger member organisation. Good luck and see you in Valencia!
Visitors ‘will be spoiled for choice’ at EFTTEX 2010 Visitors to EFTTEX this year will have more choice and the chance to meet with more new companies after official figures showed a large increase in exhibitor numbers for the 2010 show. The total number of exhibitors at EFTTEX next month has been confirmed at 248, which represents a 6% increase on last year. The figure has been boosted by 49 first-time exhibitors, which means one in five exhibitors will be brand new to Europe’s number one trade show. EFTTEX Exhibition Manager Neena Tailor confirmed the figures, saying: “Last year’s show was a great success but EFTTEX 2010 will be bigger and better. We are especially
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Pre-register for FREE before June 1st
910 visitors have already pre-registered for EFTTEX 2010. Secure your free entry now by visiting www. eftta.com and clicking on the pre-registration link.
June 2010 Angling International
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EFTTEX NEWS delighted to welcome so many new companies. If you are a regular visitor to EFTTEX, there is even more reason to register for entry this year – you have the chance to meet with completely new businesses with very different products and services.â€? EFTTEX 2010 promises to be as diverse as ever with strong numbers in all market categories, including 22 different groundbait and fresh bait manufacturers, 35 hook companies plus 29 y ďŹ shing exhibitors located around the purpose-built Casting Pool and Fly Fishing Village. The sector with the biggest increase in numbers is the lure market. There are 64 manufacturers of lures, spinners and spoons this year compared to 51 at EFTTEX 2009. Adds Neena: “We are proving once again that EFTTEX is the essential date in the calendar for tackle distributors and retailers. Buyers in every sector are spoiled for choice. How can you afford to miss an opportunity to compare and contrast so many newproducts?â€? EFTTEX 2010 will also have plenty to offer buyers looking beyond Europe for new product. Of the 248 exhibitors, 85 will be from non-European countries.
Valencia in numbers
The total number of exhibitors is 248 compared to 233 in 2009. There will be 49 ďŹ rst time EFTTEX exhibitors at Valencia. The Casting Pool and Fly Fishing Village will be home to 29 y ďŹ shing companies and there will be 22 makers of groundbaits, fresh baits and attractants spread throughout the halls. There will be more hook makers compared to last year and a huge increase to 64 manufacturers of lures, spinners and spoons. And more than a third of exhibitors will be non-European companies: 85 out of the 248 total.
BUSINESS RECEPTION SOLD OUT
Please note that demand has been particularly high and there are no more tickets available for the EFTTEX Business Reception on the Saturday evening of the show.
Newcomers offer European quality at Chinese prices Buyers from Europe’s predator markets will be offered the best of both worlds at EFTTEX – Chinese pricing combined with European quality control. The promise comes from Finland-based company Wake Fishing, which will be making its show debut with a range of product options in the predator sector. Because it is part-owned by its Chinese manufacturing arm, Wake is able to create customised products for different European markets while keeping a tighter control on costs and shipping from the Far East. The company is most famous for its special painting technique for soft lures. Says Wake’s Jose Jaakkola: “Our product range is large and covers all kind of predator ďŹ shing equipment including reels, rods, lines and soft and hard baits. With our painting system we can make any colour or design on the soft
lures. We even have a programme that distributors can use to easily design their own colourful product range.â€? Wake is growing quickly in Finland and the Baltic region and has recently signed a signiďŹ cant distribution agreement for the USA and Canada. Now it is shifting focus towards central Europe and Russia. Adds Jose Jaakkola: “We have the means to develop any kind of products with a competitive pricing structure and tight quality control. We are looking to start cooperation with distributors that are interested in working closely with us on the product development side. “We also have an in-house development team for state-of-the-art internet solutions, which means we can help distributors with their advertising and promotion as long as it involves our products.â€?
Just some of the lures that Wake produces. It also specialises in the painting of soft lures.
MAKE AN APPOINTMENT Contact Jose Jaakkola Tel +358 44 377 3733 Email info@wakeďŹ shing.com
EF STANTDTEX No.
J65
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EFTTEX NEWS
Shimano: ‘A strong EFTTEX is essential’
G
lobal brand Shimano is among the biggest supporters of EFTTA and its annual show, but feels the European industry’s showcase event could be even better. “The ideal show for Shimano is a mix of good business, excitement about our new products and concepts and meeting up with industry friends,” says Marketing Manager Gerard Bakkenes. “But at EFTTEX we do miss the contact with the public. It is a pity that there is still a proportion of exhibitors who do not feel the necessity to make contact with the end consumer.” Despite this, Shimano will make the most of the “main moment of the year” opportunity presented by Valencia, meeting face to face with its pan-European distributor network and discussing both the recent past and the company’s future direction. It could be argued that with its com-
48
prehensive and highly efficient distributor network firmly established, Shimano has less need than most to be part of EFTTEX. But as Bakkenes explains, the revered Shimano name stands firmly behind the show: “As one of the biggest fishing tackle companies in Europe and the world, we have an interest in a strong and well organised European show that unites the trade. This unification is essential if we are to secure the future of fishing for our children and grandchildren. “Looking ahead, Shimano will remain among the leaders of the fishing tackle industry with a focus on developing imaginative tackle which will make fishing a greater joy in all respects. Next to that we want to be at the forefront of uniting the European trade as we believe this is really important for the future of our sport. We have to secure our industry by working together.” Shimano is responsible for some of the finest products on the market, but if it
Angling International June 2010
Right: Shimano plans to show its support by displaying its very best Stella reels.
could only take one product to Valencia, which would it be? “A difficult question, but for me it would be the Stella FE,” says Bakkenes. It is a prime example of Shimano’s development capability to redefine and improve fishing reel specifications. The Stella FE is a work of mehanical art which brings greater joy to fishing.”
MAKE AN APPOINTMENT Tel +31 341 27 2216 Web www.shimano.com Email gba@shimano-eu.com
EF STANTDTEX No.
K20
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EFTTEX NEWS
Rapala set to lure and light the way!
E
FTTEX buyers who are fans of Rapala’s legendary Clackin’ family will be delighted to learn of two new additions to the collection – The Clackin’ Minnow and the Clackin’ Crank (pictured above). Both lures create a distinctive clacking sound, with the specially designed sound chamber featuring a single steel ball and external metal discs that transmit the unique sound with maximum vibration. The slow-sinking Clackin’ Minnow is ideal for long and accurate casting. The minnow-shaped body with its internal holographic foil induces a hard-kicking action and pronounced body roll. The lure is available in two sizes and ten colours. The Clackin’ Crank has a round crankbait body which in addition to Rapala’s proprietary clackin’ chamber, also features the Depth Control Concept that tells anglers the exact depth in feet for each lure. Weighted to be a slow rising floater for a variety of applications, it comes in two sizes and eight colours. Always ready to shed new light on old problems, Rapala has also introduced a new line of lighting accessories to make anglers’ lives easier. These new lights – from a company known the world over for its ideas and quality – mean an end to fumbling around in the dark. Angling International is pleased to be the first to take you through the five design styles and some of their attributes. The Fisherman’s Flashlight (left) combines incredible lighting power in a small, lightweight and durable package, with a ‘twist’ on/off element to prevent accidental turn-ons. It features seven LEDs and measures at 105 lumens, is waterproof to ten metres, has a 30-hour run-time and provides light up to 40 metres. Designed specifically for anglers,
MAKE AN APPOINTMENT Contact Milja Lindroos Tel +358 9756 2540 Email info@rapala.fi
the Fisherman’s Cap Light (right) has wide vision LEDs to concentrate light where it is needed most. It is water resistant, pivots up and down and has dual modes — spot focus or 65degree-wide vision — depending on the situation. This cap light measures at 20 lumens and lights up to 20 metres in spot focus mode with one LED that has a run time of 50 hours, or ten metres in the 65-degree-wide vision mode with two LEDs that have a run time of 25 hours. For anglers who need a cap light that can shine up to 40 metres, the Fisherman’s Magnum Cap Light is the answer (bottom right). It is water-resistant, pivots up and down and has dual modes – spot-focus or 65-degree-wide vision – for short and long distance lighting needs, lighting up to 40 metres in spot-focus mode with one LED that has a run time of two hours. In the 65-degree-wide vision mode with two LEDs it can light up to ten metres with a run time of 12 hours. The Fisherman’s Mini Headlamp (below right) is interchangeable between a head strap or cap mount light. It is water-resistant, pivots up and down, features three LEDs and measures at 20 lumens. Choose from dual modes or spot-focus with one LED that lights up to 20 metres with a 50-hour run time. The 65-degree wide vision mode, with two LEDs, lights up to ten metres with a 25-hour run time. Perfect for anglers to keep in your pocket, the Fisherman’s Pinch Light (below left) offers excellent lighting power with a locking on-and-off switch. Its clasp and swivel key chain ensures it will be there when needed. It features one LED and measures at 15 lumens, has a 20-hour continuous run time and shines the way up to an amazing 20 metres distance.
EF STANTDTEX No.
K26
See the tradition... feel our mission... make the decision... at EFTTEX 2010
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Visit us at EFTTEX – Hall 2 Booth G20
EFTTEX NEWS
New fly brand in confident mood “The most exciting thing to happen to fly fishing in the last ten years…” When you hear John Zerihoun talk about Swedish company Imago, the pride and passion is indisguisable. John and partner Alexander Gustafsson founded Imago less than three years ago because they were disillusioned with the products they were using in their own fishing. “The quality and performance we were looking for were just not available – and we are just two people in a booming new young generation of fly fishermen who are demanding more from the products they buy and use,” says Zerihoun. “So we decided to design and manufacture our own products to very exacting standards.” Within a year Imago was getting demand from distributors and dealers in Sweden and that has now grown to other European countries at such a rate that the co-founders believe they own and run the fastest growing fly fishing company in Europe right now. The Norrkoeping-based business pulled off a real coup last year when it enlisted the services of fly fishing legend Gary Loomis to help design its fly rods. “Our policy is to work with the best people in the market. So we are making our rods and lines in the US, our reels in Europe and our textiles
in the Far East,” continued Zerihoun. “We want to be famous as the new generation fly brand – and we are well on the way to being just that.” Imago will make its EFTTEX debut in Valencia, and will also exhibit at the inaugural IFTD show in Denver in September with very clear objectives. With the exception of the UK, where
it has already established distribution through Mark Hamnett’s Fishing Matters, it is looking for long-term partners in both Europe and the US. At EFTTEX the main focus will be on the Imago Performance Tool (IPT) trout rod series, professional clothing and wader line Amphibean and the Explorer float tube.
Imago has high hopes for its reels (above right) and fly fishing clothing.
EF STANTDTEX No.
MAKE AN APPOINTMENT
H10
Contact John Zerihoun Tel +46 733 929000 Email info@imagoflyfishing.com June 2010 Angling International
53
EFTTEX NEWS
Sufix set to unveil ‘the ultimate in advanced superline’
S
ufix has harnessed the full power of its expertise in materials and manufacturing to create what it is heralding as ‘the ultimate in advanced superline’. The new line, Sufix 832, has been developed using Gore® Performance Fibres made from a compound called ePTFE which is inert to virtually all known chemicals. It means Sufix 832 will not degrade or lose strength after exposure to saltwater, solvents, lubricants or just about anything else. It is even immune to the UV radiation of sunlight. Sufix 832 also has a very low coefficient of friction which gives it a permanent slippery feel. Sufix believes the combination Gore® Performance Fibres with Dyneema® fibres gives Sufix 832 the edge over competitor lines in three distinct areas: 1. Strength The construction of eight fibres and 32 weaves per inch results in an average of a 20% increase in tensile strength and a 30% higher Palomar knot strength compared to other braids. 2. Abrasion Gore® Performance Fibres improve abrasion resistance, giving Sufix 832 triple the abrasion durability of rival braids. 3. Castability In over 50 scientific side-byside trials (different braid constructions, line diameters, automatic and human testers), Sufix 832 braid containing Gore® Performance Fibres cast further than lines with no Gore® Performance Fibres over 92% of the time. Says Sufix: “This is the only fishing line to combine both Dyneema® and Gore® ePTFE
fibres. The combination of these two fibres creates the strongest, most abrasion resistant, fastest sinking, UV protected, roundest braid on the market.” Also on view at EFTTEX in Valencia will be a new printing technology for the Sufix Key Lime IGFA. Says Sufix: “Key Lime is a high quality monofilament line that has been very popular for its smoothness, durability, knot strength and abrasion resistance. This line never breaks over its rated strength, making it the perfect choice for specimen hunters.” The new technology allows printing in black on the high visibility neon Key Lime line. Strength ratings are printed on the 50lb (0.68mm) and 130lb (1.1mm) lines while the thinner 20lb (0.42mm) and 30lb (0.52mm) lines have a single or double square marked on the line every 2.5m. Says Sufix: “We are the only manufacturer offering this feature on its lines. Not only does it help the angler to recognise the line class but it also helps in measuring the length of line out.” Sufix Key Lime IGFA is available in 1000m, 1kg and 2kg spools. Visitors will also be introduced to a new metered version of Sufix’s popular Performance Fuse line. Launched for 2011, Performance Fuse Metered is likely to gain favour among trolling and jigging enthusiasts. It has the same superior castability and knot strength and virtually zero stretch, making it an ideal line for any species. Sufix Performance Metered is available in 20lb/0.18mm up to 50lb/0.34mm in either 250m or 1500m spools. It changes between five different colours every 25ft so anglers know exactly how much line to let out to get their lure to the desired trolling depth.
“The combination of these two fibres creates the strongest, most abrasion resistant, fastest sinking, UV protected braid on the market.” 54
Angling International June 2010
The new Sufix 832 and, below left, the neon Key Lime line featuring printed strength ratings. Sufix has high hopes for both products in 2011.
New user-friendly package and dispenser er Following the success of its carp fishing lines, Sufix has added a new package to make the products even more popular amongst anglers. The he new modern-look package features es a ‘mouse tail’ so consumers can feel the product. There is alsoo a dispenser which stores the line ine neatly and cuts it to specifiedd lengths. The dispensers fit in most of the carp tackle boxess available on the market.
MAKE AN APPOINTMENT Contact Milja Lindroos Tel +358 9756 2540 Email info@rapala.fi
EF STANTDTEX No.
K26
International Dealer Opportunities. ÂŽ
GROW YOUR PROFITS WITH SONIK – a dynamic company with a big vision. One which aims to provide anglers all over the world with superbly designed fishing tackle that sets new standards for quality, performance and value for money. Fishing tackle dealers today are increasingly looking for new, innovative products that offer a good margin and are correctly marketed to ensure strong consumer demand. In addition, they require a good back-up service from a company that will stand by its products. At SONIK, our passion for designing and developing world beating fishing tackle is founded on many years of experience, both as anglers and industry professionals. By working closely with our chosen manufacturing partners, and liaising with our team of approved guides and consultants, we are confident that the knowledge and experience captured in every SONIK product will show through. Contact us today for more information on how to become a SONIK dealer:
ONLINE www.soniksports.com/international by EMAIL sales@soniksports.com or Sonik Sports Limited, Riverside Business Park, Coniston Court, Blyth, Northumberland, NE24 4RP, United Kingdom
EFTTEX NEWS
AFW capitalises on bold decision to maintain its prices
A
bold decision to hold prices for two years, combined with the continued introduction of “truly new and useful” products, has resulted in a strong first quarter performance for US business American Fishing Wire (AFW). Against a backdrop of brand consolidation, the introduction of more braided lines and an increase in petroleum costs in 2008 that lead many monofilament companies to increase selling prices, AFW has swallowed rising costs to maintain its prices – and is reaping the awards. “This price stability has given us a definite competitive advantage and has helped us attract new business internationally and in the US,” explained VP of Sales & Marketing Michael Shields. “The weak global economy limited our sales growth over the past year as consumers cut back on discretionary spending and purchased less of everything, including fishing tackle. “But we have experienced a strong rebound during the first quarter of this year, an indication that consumer confidence is on the rise. We anticipated this and began building our inventory levels back in October, so we are able to ship orders quickly from stock and keep pace with increased demand.” AFW’s goal continues to be the development of lines, leaders and terminal tackle that offer advantages over existing products. Its Hi-Seas Quattro 100% fluorocarbon is the world’s first multi-colour fluorocarbon, its camouflage technology stopping light transmission through the line and reducing visibility in the water. This product has helped AFW gain more placement in the line and leader segments and the company plans to expand the range
to include more pound tests and longer spool lengths. AFW is also eyeing new categories. Its new Mighty Mini Swivels – 100% stainless steel and offering three times the strength of brass swivels of the same dimensions – have quickly become popular and are helping the company grow its terminal tackle market share. More products are promised for release later this year and in 2011. AFW is again among the American contingent of exhibitors at EFTTEX, where it will be introducing Titanium Surfstrand 1x7 leader wire, made from a special grade of alloy that can stretch and recover to absorb hook sets and provide a virtually indestructible leader wire. “It represents a huge leap in leader wire technology,” says Shields. AFW operates in a market sector that has seen remarkable improvements in technology and quality in recent years. So is there anything left in the barrel? “There have been tremendous advances in materials in recent years but there is still room for further improvement,” observed Shields. “Our chemists are working on new formulations of monofilament and fluorocarbons that offer advantages over existing lines. “We are also testing and developing new wire products to stay way ahead of the competition by using advanced metals like titanium and man-made fibres such as Spectra to break new ground. We continually invest in modern manufacturing equipment to control and enhance our product quality.”
“This price stability has given us a definite competitive advantage and helped us attract new international business”
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Angling International June 2010
VP of Sales & Marketing, Michael Shields: “We have seen a rebound in the first quarter of this year.”
AFW has grown its share in terminal tackle thanks to the success of Mighty-Mini Snap Swivels (above), which complement core products such as Quattro 100% line (left).
MAKE AN APPOINTMENT Contact Yvette Rodriguez Tel +1 800 824 9473 Email yvette@americanfishingwire.com
EF STANTDTEX No.
E10
Booth No. 1546
Stand No. J50
EFTTEX NEWS
Avatar visual effects team thrusts CD Rods back into the spotlight
I
t’s not every day that an angling company employs an Academy Award winning visual effects company to promote its latest range of rods, but that is precisely what CD Rods has done for its latest launch. The New Zealand-based high-end rod manufacturer hired the team behind blockbuster movie Avatar – and others including The Lord of the Rings and King Kong – to develop props for its forthcoming advertising series to “put CD Rods back where it belongs.” The decision to invest in such cutting edge marketing is part of Managing Director Marty Johanson’s grand plan to put CD Rods
well and truly back on the agenda. “A lot of people may say we have chosen a strange time to invest so heavily in our marketing but we believe our rods and blanks are now the best coming out of China. For me that’s something worth shouting about,” Johanson explained. “We looked at ways of making our products stand out from the crowd and after an exhaustive search we settled on Weta, the company responsible for the amazing costume and prop designs for films such as Avatar and Lord of the Rings.” Weta has worked with CD Rods to create props for the new ad series, seen for the first time in this issue of Angling International, as the company looks to differentiate itself as a true top end rod brand with a complete new range being unveiled for 2010. “We have a lot going on this year,” Johanson enthused. “With a whole new range of saltwater rods and a new series of spinning rods under the Taiaha name being designed by Russian angling star Dmitry Shabalin we feel
“We have a whole new range of saltwater rods and a new series of spinning rods this year” we are really moving our product line on.” Fly rods are also on CD Rods’ agenda and a rigorous 12-month testing campaign is about to begin to see how what Johanson describes as ‘cutting edge technology’ will perform in the field. He added: “As well as the new fly rod developments we also have an OEM range of fly rods being launched in the USA and a new factory in China to manage, so all in all 2010 will be a big year for us and EFTTEX is a great place for us to start showing off the toils of our labours.”
Below: After setting up a new factory, CD Rods believes it now delivers ‘‘the best rods and blanks coming out of China.”
Left: One of the fish which helped the CD Rods team to win New Zealand’s National Billfish Championship and National Angling Championship for 2010.
MAKE AN APPOINTMENT Contact Marty Johanson Tel +64 9 448 0991 Email marty@cdrods.co.nz
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EFTTEX NEWS
YUM Soft Plastics introduces ‘groundbreaking’ bass attractant
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he increasingly sophisticated bass angling market is to get a fresh injection of science with the introduction of a ‘groundbreaking’ new attractant. YUM Soft Plastics has been perfecting a ‘highly concentrated formula’ it says has been independently verified as being ‘30% more effective than the leading attractant’ for its YUM 2 series of lures. Lawrence Taylor, PR Manager of parent company Pradco, told Angling International: “We have infused six bait styles with the new F2 attractant and independent testing has found it to be 30% more effective than the leading attractant. “They also don’t dry into hard, wrinkled
and useless shrivels when left out of the packaging.” That will be music to the ears of many bass anglers as hydration has been a major issue with previous models. With testing carried out by researchers at Mississippi State University proving the product to be extremely effective, its makers expect big things. “These lures have been tested under the strictest scientific conditions and the result is documented proof that bass prefer YUM F2. Combine that with the practical benefits the attractant also brings, including its ability to be infused in traditional soft plastics of any shape, long-lasting effectiveness and continuous dispersal of scent, and we know we have a winner,” he added.
Above: the new Wooly Bullee bait. Below: the Salee-mander. Both are part of the new YUM 2 series of lures.
YUM F2 will initially be made available in four new bait styles and two existing YUM baits. The new baits include the Wooly Bullee, a flippin’ style bait; the Mighty Bug, a six-legged creature bait in three sizes; the Salee-mander, a six-inch swimming lizard; and the Shakealicious Worm, a six-inch shaky head worm with an undulating skirt at the head. YUM Dingers and Money Craws have also been infused with F2.
MAKE AN APPOINTMENT Contact Bruce Stanton Tel +1 479 782 8971 Email bstanton@lurenet.com
100% biodegradable line will be Eagle Claw’s star attraction
Angling’s push to improve its green credentials is to be given a welcome boost in 2010 by a new ‘eco friendly’ fishing line its makers say is 100% biodegradable. Eagle Claw’s efforts to become a ‘truly environmentally friendly’ company are being headed up by a new monofilament that International Sales Manager Brigitte Carlson says will be the star of the company’s stand at EFTTEX 2010. She told Angling International: “Bioline is the first of its kind in the industry as it is certified to meet the most stringent standards and will degrade in both landfill and the marine environment within five years – standard
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lines will hang around for around 600 years.” “We see it as being a very important product for us as we promote our Fish Green philosophy throughout the industry.” Combined with the line’s ability to retain 100% of its strength and durability for the first 10-12 months, Eagle Claw believes that Bioline could create the new standard in eco-friendly fishing products. “As anglers, we are very aware of the environment and by using a product like Bioline we can all contribute to the efforts to protect the world around us,” added Brigitte. The degradation process starts at the surface of the line, where micro-organisms
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begin digesting the line with the aid of sunlight and moisture. Over time it becomes a simple combination of CO2, H2O and biomass. “Eagle Claw is proud to bring Bioline, the first 100% biodegradable premium fishing line, to the market,” says Brigitte. “And it will be shown for the first time ever at EFTTEX .”
MAKE AN APPOINTMENT Contact Brigitte Carlson Tel +1 720 941 8746 Email bcarlson@eagleclaw.com
EF STANTDTEX No.
E23
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EFTTEX NEWS
K&K triples capacity and targets the UK with new float collections
E
urope’s angling accessory market is set for a major shake-up as one of its most respected players reveals an ambitious and ‘exciting’ expansion programme. Bulgarian float, line and accessory manufacturer K&K Ltd has expanded its warehousing and production facilities significantly in a bid to raise its game once again and offer customers an ‘exhaustive range of floats and other accessories.’ Speaking exclusively to Angling International, Manager Kiril Andreev said: “The last 12 months have been very busy for us but
The new factory has now been completed.
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our expansion work has now given us three times as much capacity.” “This is potentially game changing for us as we can now produce a much expanded float range that already stretches to some 30 different models. And what’s more, with the new machinery we have now invested in we can create every kind of float imaginable to meet our clients’ needs.” The growth comes as the company prepares to celebrate its 20th year in business as a leading supplier of accessories. “The idea was to bring K&K to the cutting edge of accessory design to coincide with our 20th birthday celebrations and I think we have achieved that,” says Andreev. “Our new technology allows us to react very quickly to new product requests and turn them around quickly.” New products have already been added to the range with the biggest addition being a new collection of floats made specifically for
Angling International June 2010
the UK market. Sticks, Avons, wagglers and controllers will be finding their way into UK retailers very soon. “The next year is going to be a busy year for us, but with our new expanded facilities now in place we feel we are now ready to push on,” added Andreev.
K&K has an expanded float range plus (right) a thriving line business.
MAKE AN APPOINTMENT Contact Kiril Andreev Tel +35 98 88 534 085 Email mail@filstar.com
EF STANTDTEX No.
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EFTTEX NEWS
FirstDart puts faith in its new range of carp braids
F
for some time and so it is really exciting to finally see the irstDart’s grip on the line market will be finished products and obviously to show them off to the tightened further this summer as it introducindustry. es a comprehensive new range of carp braids “The team has worked really hard developing a full to Europe’s anglers. range of products including lead core braids and even Following hot on the heels of the company’s strippable and coated versions to help us cover a wide successful global launch variety of applications demanded by today’s carp angler,” of Platinum Mainline he explained. Braid at China Fish in The launch once again reinforces FirstDart’s unflinchBeijing in February (see ing focus on fishing lines and Henton says it now gives Angling International them a strong coverage of the entire line market. April 2010 issue) will be “We do not get distracted by developing any other an exclusive unveiling of products. Line is our core focus and we see this strategy a complete range of carp as being key to our success as all our resource is braids at EFTTEX. channelled into the development of these lines,” he FirstDart Group enthused. Marketing Director “We thoroughly expect the range to follow on from Simon Henton says the the success of the Platinum launch and look forward launch is the culminato showcasing all of the products at the Valencia event,” tion of many months he added. of research and development. EF MAKE AN APPOINTMENT STANTDTEX “The carp No. braids have been Contact Simon Henton Tel +44 7836 243741 in development Email simon@firstdart.com
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‘World class’ distributors sought by American components specialist Europe’s premier angling product distributors are being targeted at this year’s EFTTEX as part of an ambitious expansion plan by one of America’s biggest rod components companies. Pacific Bay, the firm behind such favourites as Minima Guides and Spinning and Casting reel seats, is to mount a search for the best in the business to enable them to reach into ‘every corner of Europe’. Product Manager Geoff Staples told Angling International: “2010 is going to be a big year for us. We have a lot of new product under development and some of that will be shown for the first time at EFTTEX and ICAST. “We have also been investing a lot of time in education, helping many of our customers understand what we can offer, while working alongside OEMs and their development projects. product developmen ent team teams on joint pro “We’re very excited about what the next 12 months hold,” he added. But it is distribution that
will be the central theme of Pacific Bay’s EFTTEX as the business looks for partners to work with across Europe. International Sales Manager Rick Hall is in charge of the push and believes the new products should go down very well in Europe. He explained: “We know we have the product now for the European market as we are developing a lot more spinning and fly fishing equipment, so we are now very interested in talking to distributors on the Continent.” Pacific Bay is planning a large number of new product launches for 2010. The latest items to be developed will join a range that it claims is the ‘largest selection of rod components in the world’, although increasingly its focus will move onto customer support. Rick Hall explained: “It is very easy when you have such a great product to expect it to sell itself, but we see our relationships as being very much a two-way deal and our own product developers work closely with many clients ts to create products specific to their needs. This customer service will be a big focus for us going forwards,” he added.
MAKE AN APPOINTMENT Tel +1 406 493 0924 Email info@fishpacbay.com Web www.fishpacbay.com
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EFTTEX NEWS
Launches prove Hardys has strength in depth
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s one of the world’s most respected fishing brands Hardy Greys is expected to lead the market in product innovation – and it does not plan to disappoint at this year’s EFTTEX with no less than 16 headlinegrabbing launches planned. As well as the expected flurry of activity from within its fly fishing department, visitors to the prestigious European show are being told to prepare for a large number of coarse and carp launches from the Chub and Greys brands.
Gavin Burn, UK Marketing Manager for carp and coarse products at the UK-based company, revealed that most of the products on display at the show will not have been seen before. “It has been a busy 12 months for our product development guys, that’s for sure,” Burn told Angling International. “As well as eight major launches in the fly market, we will also have a number of new products to introduce for Chub and Greys. It will definitely be a busy show for us,” he added.
New Hardy, Greys and Chub products at-a-glance CHUB
HARDY
Zenith fly rods NEW Stronger, lighter and faster than their predecessors, the new Zenith series harnesses the industry changing properties of Hardy Greys Sintrix material. Fortuna x Reels NEW Collaboration between some of the finest reel designers has produced a lightweight, waterproof sealed beast of a reel producing 32lbs of stopping power. Bougle MkVII NEW All the best features from 106 years of Bougle reels have been brought together to create this new reel. Cascapedia MKIII Reels NEW The MKII’s additional ventilation is replaced with a traditional solid front plate adorned with three highly polished metal badges. Resembles the 1930s model. XF2 Streamflex NEW A rod that takes river fishing to a completely new level through innovation. XF2 Streamflex plus NEW The patent pending extension system allows a sharp, accurate 9.6ft dry fly rod to be transformed into a 10ft long nymph fishing weapon in seconds.
GREYS
GX300 Reels NEW Full aluminium construction, large arbor design, central twin Rulon disc drag and twin dog drive are among the features on this entry-level reel. GX500 Reels NEW The GX500 is a large arbor cartridge reel with Greys’ revolutionary spool design making line identification simple. Greys Distance Marker NEW Greys has updated the Distance Marker and Distance Marker Plus and they now feature a ground tip for increased responsiveness, G-Lit Ultralite SIC guides and much more. Greys Spod Plus and Distance Spod Plus NEW An enhanced blank construction allows for asmootherprogressionofpower through the rod.
Chub Barrow Mat NEW A very large mat dedicated for use with barrows and based around the design of the Snooper Xtra Protection Mat. Chub Compact Xtra Protection Mat NEW The Compact Xtra Protection Mat is a smaller version of the popular Snooper Mat but is still manufactured to the same high standard. Chub Euro Xtra Protection Cradle NEW As with the Xtra Protection Cradle, this Euro version has been completely re-vamped, re-designed and re-styled to accommodate monster European carp. Chub S-Plus Max Bivvy NEW The S-Plus Max bivvy is the top-of-the-range hooded version of the new S-plus range, coming complete with an extended hood, storm side panels and rigid frame. Chub Xtra Comfy Bedchair NEW The Xtra Comfy Bedchair, with its removable extra fleece mattress, ensures the necessary level of comfort at a relatively low price point. Chub Xtra Protection Cradle NEW Completely re-vamped, re-designed and re-styled, the Protection Cradle now has a unique fold-flat design which allows the padded side panels to be stiffer and stay upright.
New products (l-r): the Chub Xtra Comfy Bedchair; the Chub S-Plus Max Bivvy; Greys Distance Marker Plus rods.
MAKE AN APPOINTMENT Contact Andrew Sowerby or Martin Kelly Tel +44 1665 602771 Email sales@hardygreys.com
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Angling International June 2010
EFTTEX NEWS
Swedish spinner specialists target southern Europe
S
wedish company Sportsystem may be situated at the other end of Europe to Valencia, the venue for this year’s EFTTEX, but the southern location is the key attraction for this long-established manufacturer of spinners and fly boxes. Sportsystem began producing spinners as long ago as 1951 and in the ensuing 60 years has established wholesale customers in 22 countries. However, southern Europe is largely unexplored territory and Managing Director Bjorn Johansson Elmervik sees the show as the ideal opportunity to change that situation. “Our biggest volume of business is done in the Baltic states. We do very well in Russia, Kazakhstan, Ukraine and Belarus, these are very big markets for us,” he explained. “We also have a good market in Japan, where they prefer small spinners. “Valencia now presents an opportunity to meet and do business with
wholesalers in Spain, Portugal, Italy and perhaps North Africa. Geographically we are a long way from southern Europe so Valencia is a good venue for us.” Johansson Elmervik estimates that Sportsystem has produced more than 25 million handmade spinners and fly boxes since its inception and believes that the fact that all its components and materials originate in Sweden gives its products an all-important edge in quality over manufacturers supplied from the Far East. The original Myrspinner has been followed by a large family of spinners including Wip, Agat, Mira, Toni Z, Pilot, Tuna Lax and Sting, all marketed under the Myran brand and all either patented or pattern protected. The company works closely with Swedish lure company Zalt, sharing many of the same wholesalers, and the two will share a stand in Valencia, where Sportsystem will focus mainly on its spinners.
“Valencia is a chance to meet wholesalers in Spain, Portugal, Italy and North Africa.”
MAKE AN APPOINTMENT Contact Bjorn Johansson Elmervik Tel +46 36 51000 Email sportsystem@sportsystem.se
EF STANTDTEX No.
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June 2010 Angling International
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EFTTEX NEWS
Sébile prepares to bring its smash hit US lures to Europe
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ulti-award winning lure manufacturer Sébile has announced it is to bring its latest smash hit American lures to the European market in 2010. The US-based company will use the EFTTEX show as a launch pad for its Magic Swimmer Soft, Pro Shad Spinnerbait and DNS Crank ranges across the European continent as it looks to cement its place as a major global player. Company founder Patrick Sébile said of his EFTTEX plans: “We will be focusing our efforts on three main lure ranges at the
EFTTEX show as the launches are significant for the European market.” “The Magic Swimmer Soft is a great addition to the soft plastics category for the European market, while the Pro Shad Spinnerbait will go down well with the metal baits fraternity. The DNS Crank is a different kind of crankbait so we are expecting big things from it in 2010,” he added. The DNS is said to utilise a very different movement style in order to offer the angler ‘truly snagless’ fishing; something Sébile is very proud of. “The DNS is a very good product,” he enthuses. “Our product team has worked hard to produce a lure that can be fished in extremely snaggy environments while also being very efficient at hooking fish and we
Patrick Sébile: “Our launches are significant for the European market.”
Below: Patrick Sébile on the cover of Pacific Coast Sportfishing magazine in the US.
think we have cracked it. This is a very exciting launch for us,” he added. The talk of the show could well be diverted to one of its other products, however, as Sébile readies the launch and introduction of its Soft Weight System to European shores. The terminal tackle items utilise cutting edge tungsten powder technology to create moldable weights that can be easily added or removed from any kind of lures to alter the swimming action. “Everything we make is based on sound science and research into the actions and reactions of predatory fish,” Sébile explained. “These latest products to hit the Euro market are no different and we would not allow them to reach the shelves if we were not 110% happy with the results they produced. We have very high hopes for all three of the lures and the Soft Weight System in Europe.”
“The Magic Swimmer is a great addition while the Spinnerbait will appeal to the metal bait fraternity.” MAKE AN APPOINTMENT The new Soft Weight System. “We have high hopes for this and our lures,” says Patrick Sébile.
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Angling International June 2010
Contact Russell Gray Email rgray@sebile.com Tel +1 325 437 8103 or +1 303 885 2544
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WHO HAS INTRODUCED A REVOLUTIONARY LURE PRODUCT? See p78
Those new Sébile lures in detail 1. DNS Crankbait The DNS Crankbait has been built from the ground up as a crankbait with the ability to beat weedy swims. Its unique swimming action protects the hooks from catching in weed, while also not affecting its hooking ability. Full details of the lure will be unveiled on the Sébile stand at EFTTEX. 2. Magic Swimmer Soft This, the first soft bait produced by Sébile, has been a long time in development. The team waited until it was absolutely right before bringing it to market. Hand-painted colourings combine with a realistic swimming action to create a very life-like lure that can be fished with or without weight. Available in 105mm and 130mm, it is sure to be a big hit in Europe. The body conceals most of the hook, requiring the hook to go only through a tiny part of the lure in the upper back area to further enhance hooking efficiency. 3. Pro Shad Spinnerbait The Sébile Pro Shad Spinnerbait combines the company’s years of practical fishing experience with serious technical innovation and its design seriously improves fish hooking efficiency. Because of the way the lure is designed, it allows the hooks to stay on the same plane in order to maximise the lure’s hooking ability, while the body is designed in a heavy alloy, which is then plastic-coated to ensure that the lure is extremely durable. The Pro Shad Spinnerbait comes in half ounce, three-quarter ounce, one ounce and one-and-half ounce models and a number of different colour finishes.
Stoppioni targets Europe’s match anglers with multi-feature bait stand Italian company Stoppioni has been specialising in the production of fishing tackle accessories for more than thirty years. The huge range made available by the Florence-based business under its Stonfo brand includes swimfeeders, fishing tools, pole products, fly vices, carp items, tackle boxes and many more. Continually researching and developing new ideas for
both salt and freshwater, Stoppioni will be bringing more new product to market in 2010, including its Serbidora bait stand. Below is a first ever look at the new-for-2010 plastic stand designed for match fishing. It is set to be one of the highlights of the company’s EFTTEX launches as Stoppioni looks to cement its place as one of the world’s top accessories brands.
THE NEW SERBIDORA BAIT STAND Magnetic storage for hooks and small metal accessories
Large seat for bait boxes
Rubber strip for holding hooks etc
Disgorger, scissor and important accessories holders Chopping board for bait
Seats for smaller bait boxes
Slots for scissors and other utensils
Holes for water drainage
Fish measuring gauge
Seat for bait boxes or accessories
MAKE AN APPOINTMENT Contact Alessio Stoppioni Tel +39 055 8739615 Email stonfo@stonfo.com
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EFTTEX NEWS
Launches for Abu Garcia, Berkley and JRC planned for EFTTEX
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ith a stable of brands to make any one of the world’s angling companies envious, Pure Fishing is in a strong position when it comes to product launches. And 2010 looks set to be another bumper year for headline-grabbing innovations at the group. Heading what is a significant list of new product is a double act from Berkley sure to attract much attention at this year’s EFTTEX show, where many of the global company’s latest innovations will be showcased for the first time. Berkley Gulp! Carp! will be rolled out across Europe as a “genuinely unique range of carp baits” and will, says Pure Fishing’s EMEA Marketing Communications Manager Fanny Champlon, become recognised as the best carp bait available. Gulp! Carp is the culmination of three years’ work and preparation to give Pure Fishing a strong foothold in the carp baits market and is only the beginning of a long-term strategy to forge a powerful position in the attractive sector. “This is a very big move for us,” said EMEA Products and Marketing Director Pascal Grillot. “It is part of the fishing business that we need to be in and our JRC and Gulp! Carp products together offer the complete carp solution for trade and consumers.” Fanny Champlon added that plans for the EFTTEX show were now at an “advanced stage” and that customers can expect to see a number of other new products. One sure to provoke much interest in the aisles at Feria Valencia is the new Berkley Whiplash Camo braid. As an established product in its own right, Whiplash has a large following and the development team
believe a new Camo version will capture yet more of the market. “We are very excited about the Whiplash Camo,” Fanny Champlon enthused. “Whiplash is still officially the strongest diameter-to-strength tested line in the world and the introduction of a Camo version, to help it blend in on a number of different venues, will open it up to many more anglers.” The Whiplash range will also be bolstered by new 600m and 3000m spools across the board. Speaking about the introduction of the Camo version, all-round Berkley Pro angler Rainer Purkhardt said: “Whiplash has long been my choice when it comes to difficult conditions where the risk of losing fish due to underwater obstacles is high. I use it when fishing saltwater wrecks or in freshwater for carp in heavy vegetation. This line never gives up! “The Camo version provides me with even more scope to attack in the best stealthy way possible, while the addition of 600 and 3000 metre spools is a blessing. Now, a pair of big capacity reels can be spooled to the maximum from a single bulk spool. These will travel with me always, providing insurance when I need to re-spool on the bank,” he added. A new reel under the Abu Garcia brand, called the Revo Neos, will also make its debut at EFTTEX. Developed by Pure Fishing’s Japanese engineers to appeal to anglers all around the world, the lightweight, but powerful reel is, says Grillot, “an extradordinary product at a price that is not in the clouds.” Among what is expected to be a show stopping series of launches from JRC in Valencia is the JRC Crib, an innovative new weather shelter that can be clipped directly
Above: “We are very excited about the Whiplash Camo,” says Pure Fishing of the new version of its popular braid.
to almost any chair or bedchair to protect the angler during short sessions. Made of tough Oxford Nylon 210 D fabric with a hydrostatic head rating of 5000mm PU, it is a product that is built to last and is expected to create a stir at the launch. “With nine brands EFTTEX is always a busy show for us,” Fanny Champlon added. “And 2010 will be another big year, not just with the four big headline product launches but also because of the scores of other new tackle items we will be showing.” The new Abu Garcia Revo Neos reel is “an extraordinary product,” says Pascal Grillot.
THE PURE FISHING BRANDS Pure Fishing is regarded as the biggest fishing tackle conglomerate in the world, housing some of the best known ‘names’ in the business including: Abu Garcia Berkley Berkley Fireline Berkley Trilene Berkley Gulp!
Berkley Powerbait Fenwick JRC Mitchell Penn 74
Angling International June 2010
Pflueger Shakespeare Spiderwire Stren Ugly Stik
MAKE AN APPOINTMENT Tel +33 450 967 700 Email contact@fr.purefishing.com
EF STANTDTEX No.
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EFTTEX NEWS Powerline: ‘EFTTEX is the driver behind our rapid international growth’ The secret behind the astonishing international growth of one French angling company has been revealed to Angling International. STB Powerline, based in north-west France, has enjoyed phenomenal success overseas in recent years selling its range of lines, along with securing the exclusive distribution deal for acclaimed Japanese brand Shout. It has also more recently launched its new Jig Power range of lures. Despite all of that however, company founder Thierry Jahiel says he sees the EFTTEX show as the main reason for his success. He explained: “The tie-up with Shout and the launch of the Jig Power range has clearly changed the face of Powerline, but those things were only really possible because of the relationships we have built at EFTTEX over the years. “The European show helped us meet many distributors and it was through these discussions that we were able to form our international strategy,” he added. And with trade links now having been established all over Europe and even into North Africa, few can argue against the merits of this strategy. The journey started in 1997 with the creation of a small range of quality fishing lines by passionate angler and businessman Jahiel. His focus on quality
and distribution quickly turned the brand into a French favourite, and extra products were quickly added to the range. The Shout deal then catapulted Jahiel and his company into the spotlight: “We became an exclusive distributor of the Japanese range of jig fishing accessories and fishing bags in 2008 in a deal that transformed the business. It eventually led us to the launch of our own range of accessories and lures under the Jig Power brand,” he went on. But it is EFTTEX that is fuelling the expansion as the business grows its list of international contacts and looks for more and more new territories for its expanding range. “There is little doubt that EFTTEX has contributed in a major way to our growth,” Jahiel continued. “And we look forward to the 2010 show so we can talk to more new wholesalers,” he added.
POWERLINE’S EXPANSION
1997 1999
Thierry Jahiel creates STB Powerline Continues to add new products to an ever expanding range
2002
Continues international expansion throughout Europe
2008
Sign exclusive distribution deal with Shout in France
2009
Create Jig Power range of lures
Above and left: Powerline has launched Jig Power lures on the strength of its increased sales.
MAKE AN APPOINTMENT Contact Céline Boutin Tel +33 2 4136 36 66 Email stb@powerline.fr 76
Angling International June 2010
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EFTTEX NEWS
UK innovator ready to bring ‘unique’ tube fishing system to Europe
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mong the companies gracing the EFTTEX show floor for the first time in Valencia, few will have made such a dynamic entrance into the fishing tackle industry as Tubeology. The UK business made its bow in November of last year, but is already doing business in Scandinavia, Canada and Japan and is looking to roll out its products worldwide throughout 2010 and next year. Tubeology is a tube fishing system used to create tube flies, snake flies, surface wake flies, spin flies and flying Cs. It is designed to catch trout, salmon and other predatory fish in both salt and freshwater. The system’s uniqueness is captured in the screw thread that allows easy assembly or alteration of the lure on the bank. Inventor and company owner Andy Kitchener estimates that the possible variations using a single tube amount to more than 72,000, while a standard 48-tube system can produce as many as four million different variations. In addition, the fact that the Tubeology kit is the size of a small book and weighs under one kilo means that anglers do not have to take lots of tackle to the water. Its flexibility and compactness are key selling points.
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The concept has quickly captured the imagination of the UK market and Kitchener is looking forward to the company’s EFTTEX debut as an opportunity to build on a great beginning. “We have a number of good dealers and agents in the UK. But our promotion in Europe has been limited so far and Valencia is the perfect opportunity to change up the gears,” he told Angling International. If response so far is anything to go by, Tubeology could be deluged with enquiries at the show. However, Kitchener and his wife and business partner Ann are determined to manage growth in a controlled way. “We are not rushing to be too big too soon and will be cautious about the speed we go to market,” he added. “We don’t want to ship to just anyone only for the product to be discounted. It’s very important that we manage dealer support in a way that protects margins. We prefer a few good quality partners with good margins to hundreds with discounted prices. “EFTTEX will be a learning exercise but our immediate objective is to establish contact with reputable distributors. We will go direct to dealer where we are not able to establish the right distributor.” Tubeology is confident its product will be relevant everywhere in the world. The team will agree targets for territories, depending on exclusivity or non exclusivity, and will visit partners to educate them about the product and to provide marketing support. “Once in Valencia, we want to see decision makers interested in working with us. Distributors and dealers are welcome to make appointments before the show to get dedicated time,” concluded Kitchener.
Angling International June 2010
Above and below: the Tubeology system allows anglers to produce endless variations of lures at the bankside.
MAKE AN APPOINTMENT Contact Ann Kitchener Tel +44 203 174 3305 Email ann@tubeology.net Web www.tubeology.net
EF STANTDTEX No.
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Stand No. K17
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EFTTEX NEWS BIOS and Nordic Outdoor combine for show of strength to customers Swedish company BIOS AB and Norwegian distributor Nordic Outdoor/Solvkroken are poised to attend their first EFTTEX as a combined operation. As reported in the last issue of Angling International, the two businesses recently joined forces in a move they hope will create Scandinavia’s best distributor of sportfishing equipment – and they will be sharing a stand in the Feria Valencia exhibition centre. “It is a big occasion for both us and for our customers,” said BIOS President Per Westerlund. “This is the first time for us to be seen together on the big stage and the first opportunity for our customers to see our combined offer.” Speaking specifically about BIOS, Westerlund explained that he will be taking new products from his Pool 12 brand to the show and will also be introducing new predator
products under the I-FISH brand. Encouraged by the good distribution agreements generated by last year’s EFTTEX, Westerlund is hopeful of establishing further partnerships this year. ‘We are taking a much wider range this year, a lot of pike and perch products but also some exciting ideas for sea trout fishing that are new to the market and will be interesting for a number of European countries,” he added. “These include a sea trout fly that can be cast with a spinning rod.” As a modest-sized company, BIOS is a supporter of EFTTA’s policy to move its show around Europe, seeing it as a cost-effective way to find distributors that would otherwise be too expensive to reach. Nordic Managing Director Tom Rune Gjetmundsen is excited by the possibilities that EFTTEX offers for the further expansion
“This is the first time for us to be seen together on the big stage. It’s a special moment.”
BIOS will be unveiling some ‘exciting’ new lures at EFTTEX, promising “a much wider range” this year.
of his Solvkroken brand. “In addition to the presentation of the big new set-up with BIOS, the main reason for exhibiting is to seek new and bigger opportunities for Solvkroken,” he told Angling International. “It is the most recognised brand for fishing tackle in Norway and we would really like it to become bigger elsewhere in Europe. “Solvkroken is the market leader for hard lures and jigs in Norway and we are finding greater and greater demand from other countries as well,” he added.
MAKE AN APPOINTMENT Tel +47 6483 8900 (Nordic) +46 280 44100 (BIOS) Email tom.rune@nordic-outdoor.no pw@bios.se
June 2010 Angling International
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EF STANTDTEX No.
I07
EFTTEX NEWS
Line manufacturer Ockert makes cost pledge ahead of the big show
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here are any number of factors that go into the making and marketing of a successful fishing line, but German manufacturer Ockert has no doubt which is the most important. “The total cost of our customer’s product is our clear focus and a clear competitive advantage,” says Export Manager Christian Rademann. Ockert is a long established company with a fine tradition for quality and service, but this heritage is combined with a modern-day awareness that, at a time when the industry is groaning under economic strain, cost is more important than ever. However, it is also aware that the right price points must only be achieved with no compromise on quality, service and choice. At the root of the Ockert’s successful OEM supply operation is a commitment to consistent high quality, coupled with a deep understanding of customers’ needs.
“We are set up to run products with a high grade of individuality on short delivery times,” continued Rademann. “We can back up intermediate orders to refill stock whenever needed. Seasonal variations, sudden trends or promotions can hardly be planned in August or September so we plan ahead. “We encourage customers to market their products as individually targeted as possible. This delivers successful sales but requires a fast and flexible supplier – and that is exactly our competitive advantage.” The same Ockert thoroughness is again evident in its approach to product choice. Constant research and development at business HQ in Puchheim near Munich has produced a wide range of lines, with Dyneema, Dacron, Kevlar and PA fibres braided in diameters of 0.06mm to 3mm. Customer requirements for hollow, plain, round or blended lines are met, and Ockert also produces leadcore and skinbraid coated
Christian Rademann: “We focus heavily on controlling the total cost to our customers.”
Above: Engineering at its best. Ockert’s state-ofthe-art braiding facilities ensuremaximum quality every time.
Left: More than 50 years of experience in the tackle industry as well as constant research and development have created an extremely wide range of line qualities available from Ockert.
lines. Its range of monofilaments ranges from PA lines such as nylon to copolymers, fluorocarbons and hard monos. “There is hardly anything we cannot supply when it comes to fishing lines,” says Rademann, before returning to price competitiveness. Recalling that it was 15 years ago that Ockert established a manufacturing and warehouse facility in Hungary for packaging, spooling and processing specialised products, he explains: “Price may not be the first issue raised when making a new product but it often plays a major role in the final decision. “The total cost of a customer’s product
including development, design, packing, transportation, quality assurance and on-time availability is our focus. “This is a clear advantage over anyone coming to Europe across any ocean. European customers in particular can benefit from short transport routes, simplified import regulations and taxation, as well as no currency risk.” Ockert’s General Manager Jan Willenbruch summed up his company’s powerful attraction to OEM customers, saying: “Our integrated approach to combining a wide choice of the best raw materials, modern packaging facilities, many years of manufacturing experience and a highly efficient factory in Hungary enables us to supply sophisticated private label products for highly specialised markets, all well packed to the customer’s requirements and completely ready for sale.”
MAKE AN APPOINTMENT Contact Christian Rademann Tel +49 89 894 08310 Email crademann@ockert.net 82
Angling International June 2010
EF STANTDTEX No.
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EFTTEX NEWS
Mann’s Bait adds yet another fish catcher – the Textured Stretch Alive
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he Textured Stretch Series of trolling baits from Mann’s Bait is renowned for its fish catching prowess and durability. Now visitors to EFTTEX 2010 will be able to see the latest exciting addition to the series – the Textured Stretch Alive. Featuring a four-piece, multi-segmented body that wiggles seductively while diving and maintaining its stated depth, the lure provides a lifelike action “not available in
any other deep diving lure”. The Stretch Alive is made from super tough polycarbonate to withstand the rigours of rugged saltwater fish and large inshore species, incorporating a proprietary hinge system specifically designed to withstand abuse. It is available with a textured body featuring nine of the top fish-catching colours and Eagle Claw® Lazer Sharp® 4X saltwater hooks. The realistic lure
“Its lifelike action is not found in any other deep diving lure.”
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Angling International June 2010
Above: The Stretch Alive features a special hinge system and Eagle Claw Lazer Sharp 4X saltwater hooks.
is nine inches long, weighs three ounces and runs seven to eight metres deep. Established more than 50 years ago, Mann’s Bait Company products are sold around the globe. Mann’s Bait Company is proud to proclaim its products are “Made in America – Fished Around the World”. Mann’s Bait Company manufactures a broad range of products for both salt and freshwater markets, including spinnerbaits, crankbaits, soft plastic, lead lures and hollow body baits.
MAKE AN APPOINTMENT Contact Frank Oelerich Tel +1 334 687 5716 Email foelerich@mannsbait.com
EF STANTDTEX No.
C17
EFTTEX NEWS
Carp bait specialist steps up plans to cover the entire European market
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arp bait specialist SBS Tactical Bait has a clear objective for EFTTEX – to take another step closer towards being distributed in every country in Europe. The company will have a powerful weapon in
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Valencia – renowned competition angler and committed bait tester Zoltán Kovács. SBS Tactical Baits has been established in England for more than 35 years. It was one of the first bait manufacturing companies to start developing baits and ready-made boilies for carp fishing. Mr Kovács manages the European Group of Distributors which has the sole rights to distribute SBS products within Europe, with the exception of England. It has a contract with the English parent company which means that only distributors that have contracted with SBS Baits In Europe Ltd can be considered as official distributors and receive its latest world-class products. Mr Kovács himself plays a key role in developing new products including the new Double Trick Boilies
Angling International June 2010
(pictured), a hybrid product that has all the advantages of soluble and boiled boilies. Now he is looking for exceptional partners to help accelerate the growth of SBS across Europe. Mr Kovács says: “SBS is renowned for its expertise in carp baits and we are looking for outstanding distributors throughout Europe. The company has a long history and it is important that we protect its reputation. “To be an official distributor of SBS Baits in Europe is something to be prized, so it’s vital that we select only the very best partners,” he added.
MAKE AN APPOINTMENT Contact SBS Baits In Europe Tel +36 709310500 Email info@sbsbaits.net Web www.sbsbaits.net
EF STANTDTEX No.
H19
EFTTEX NEWS
Jarvis Walker: “We have proven sellers” “EFTTEX is a chance to find new long-term partners,” says General Manager Brian Black.
What is the value of EFTTEX to Jarvis Walker? Brian Black Jarvis Walker Brands launched its electric trolling motor brand Watersnake in 2004. Since then, Watersnake has grown into a strong international brand with a comprehensive range of more than 70 freshwater and saltwater motors in tiller-steer and bowmount configurations. The brand has also expanded to offer electric motor accessories, inflatable boats, plus boat-and-motor packages. This just wouldn’t have been possible were it not for the exposure to new markets and distributors at international trade events such as EFTTEX. But EFTTEX is good for other things too. We’re looking forward to meeting with customers of Masterline Walker, a group company based in the UK. And we are eager to talk with the locals about new products and opportunities in their markets. What are your main objectives in Valencia? Watersnake electric motors sell exceptionally well internationally. They now have proven success in 39 countries. We know we can
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replicate those results in other markets, so one of our main objectives is to find new distribution opportunities with established companies in countries that haven’t yet had access to the Watersnake range. We are also looking for new distribution opportunities to build on the success of Rovex fishing tackle. The full braid and monofilament fishing line range, which includes more than 90 products, achieves strong sales in each country where its sold. The Rovex rod, reel and combo ranges are also proven performers, so we’re expecting high interest in Rovex.
Below: Watersnake trolling motors from Jarvis Walker sell in 39 countries... and there’s room for more.
prides itself on the strong relationships we have forged with all our international partners. We’ll be looking for people interested in a long-term business partnership, who are driven and passionate about their business. We want people who are committed to working with us to provide the best support for our brands, people who are willing to think and who can work with us to grow each brand to be a major category within their business.
What other products will you showcase? In addition to Watersnake motors and Rovex fishing products, we’re also looking forward to displaying our Tsunami soft plastic lure and terminal tackle ranges, plus the comprehensive range of Jarvis Walker products. Who do you want to meet? Experience has taught us how important the right people are and Jarvis Walker Brands
Angling International June 2010
MAKE AN APPOINTMENT Contact Brian Black Tel +61 41 75 94 816 Email brianb@jarviswalker.com.au
EF STANTDTEX No.
F19
Company behind Reaction Strike and Castaic brands makes Europe its main target territory for 2010
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rophy Technologies is preparing an all-out assault on Europe in 2010 as it earmarks the continent as a ‘key battleground’ in its plans for growth. That is the strategy of Trophy Technologies co-founders Kris Reibel and Richard Quade as they prepare a raft of new products for this year’s EFTTEX show, all of which are being designed with European angling in mind. Said Reibel: “The acquisition of the Castaic brand was time consuming last year but it has put us in a powerful position when it comes to product design and we are now using that to create a series of lures aimed squarely at the European market. “Those products are still under development but we plan to have them on show for the very first time at EFTTEX. We see the show as being a really important stepping stone into the market,” he added. Reibel and his team will be pushing hard during the show to find ‘the right’ distribu-
tors across Europe. Added Reibel: “A key priority for us will be to find the right agents to get all of these new products into retail. Our plan is to proactively begin a search for possible agents to cover European countries including Spain, Norway, Finland, aastern Europe generally and then also the Middle East and Asia.” It is quite a task list but one that Reibel says is vital as his go-ahead company looks to gain a firmer foothold among the pike and zander anglers of Europe. “Our lure designs are already well known across Europe and four out of the top ten lures on the continent very closely resemble our original designs, so why not offer anglers the genuine, real deal?” he adds. Trophy Technologies will be exhibiting all three of its brands at EFTTEX 2010 – Reaction Strike, Musky Innovations and Castaic – for the very first time following the acquisition of the latter in late 2009. The company will show off a large number of new lures and
Kris Reibel: “Getting the right agents is the key.”
rods designed specifically for the European fishing environment. It will also be hunting for new distributors for the Middle East and Asia as part of ambitious expansion plans outlined to Angling International. If you or your company is interested in talking to Trophy Technologies about becoming an official distributor call Kris Reibel direct on +1 317 938 5414 or visit www.reactionstrike.com
EF STANTDTEX No.
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Contact Kris Reibel Tel +1 317 752 8608 Email kris@reactionstrike.com
June 2010 Angling International
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EFTTEX NEWS
Molix promises a little bit of magic “We are going to surprise a few people,” says Paolo Vannini. How will you continue to make Molix stand out in the crowded lures sector? Paolo Vannini: The market for lures is certainly wide. There are lots of excellent products out there that deserve our respect and consideration. Molix always likes to see things from a different point of view and tries to create products that can talk a different language to the consumer. When we have an idea we share it with our partners and try to obtain the best from it. We believe that good ideas, design, materials, a clear message and the proper marketing campaign give us a lead on most of our competitors. So how will you keep your customers happy in the next 12 months? We have always worked hard on our customer care. We consider our customers as good partners with whom we can exchange ideas, suggestions, services and values. The business today is not just about selling a product but about the value of the relationship between us and our customers. Which countries does Molix see as priorities for export in the near future? The United States is still where we’re concentrating most of our efforts. We’re taking our time to do this because we want to do it the right way. We have probably also found a good partner for the east European countries. We do not undervalue the eastern market and we’re spending a lot of time and effort there too. What are the opportunities for you at EFTTEX 2010? We believe it is an opportunity to maintain and refresh relationships with customers that we do not see so often. It is also a chance to show our existing customers what’s coming soon on the products line. Molix has a number of products including lures, line and accessories. What will you focus on in Valencia? We will stay focused mainly on fresh
and saltwater lures since these are what we and our partners are best known for. But we’re working on several new projects that we do not wish to talk about just yet. Don’t forget that this year we’ve signed with the top level US professional angler Mike Iaconelli, who will be involved in the design and development of new products. This will move Molix a step ahead and even into the US market where we are getting more popular by the day, even though we do not have any distribution there yet. People will be surprised to see what emerges from our ‘magic box’ for the 2011 season. You were an award winner at EFTTEX 2009. In which category do you think you stand the best chance this year? We won the EFTTEX Award as best soft lure with our Cursor lure and this was really unexpected. The Cursor is still our best seller because it was really innovative in the market. We think that people are still looking for something different and really innovative and it’s not easy, but having already won the ‘soft’ category in the past, we wish to compete for the hard category this year. Despite the economy, EFTTEX has sold space to more exhibitors than last year. Why do you think that is? When things get tough you need to invest more money in promotion and marketing just to have more visibility. EFTTEX is a great showcase for the companies who wish to promote their products all over Europe, and Valencia offers a fresh location to do that. We agree with the policy to change location each year as it gives exhibitors a chance to discover new markets.
MAKE AN APPOINTMENT Contact Paolo Vannini Tel +39 051 88 7919 Email info@molixfishing.com
EF STANTDTEX No.
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June 2010 Angling International
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EFTTEX NEWS Strike Pro ready to make waves with newTrailer lure
Attractive proposition: the Trailer is likely to be a big draw.
Strike Pro can always be relied upon to have something new and exciting to interest buyers at EFTTEX – and this year is no exception. Topping the company’s tempting menu of new products is the revolutionary Trailer, a lure incorporating scent attractants that is expected to attract plenty of new buyers to the Strike Pro stand. Strike Pro Scent Cookie can be added to an internal chamber located under the gill of the lure, which can be removed from the body to make the operation simple. Once in the water, the Scent Cookie slowly dissolves leaving an attractive trail behind the lure as it is retrieved. Under test conditions, the lure’s
action combined with the he scent attractant produced aggressive strikes from a wide range of predators. The innovative lure is available in two sizes: 10cm, 18g, suspending; and 15cm, 57.5gm, suspending. Strike Pro lures are used all over the world and the company is confident that the Trailer will match the impact of its famous Buster Jerk, a must-have lure for many pike anglers in its many versions and colours. Strike Pro has been manufacturing lures at its Taiwan facility for more than 35 years and has good reason to believe that with over 500 models in 4,000 colour patterns it has the right selection, price and delivery to satisfy any buyer’s needs.
MAKE AN APPOINTMENT Tel +46 8 761 0600 Email lc@cwcab.com Websites www.strikepro.com www.strikepro.eu
EF STANTDTEX No.
G50
CARSON PUTS FOCUS ON EUROPE’S LURE MARKET
The spinning and jigging markets will be the focal point for Italian manufacturer Carson when it attends EFTTEX in June. Although the Turin company will also showcase rods, reels, clothing, luggage and terminal tackle, it has identified the European lure market as a key growth area. “We will have a very comprehensive range of lures on display during the show,” said owner Marco Fortini. “Lure fishing continues to enjoy huge popularity in Europe and we believe buyers will be very interested in
what we have to show them.” Fortini will also be revealing some new tackle for carp fishing, another sector that remains buoyant across many markets, along with a selection of new lines. Carson traditionally used the big European event to meet with distributors and to discuss plans for the season ahead, and despite the lingering effects of the recession, is optimistic that companies with good products who work hard at providing excellent service will be rewarded with success.
MAKE AN APPOINTMENT Contact Marco Fortini Tel +39 011 4501 668 Email info@carson.it 92
Angling International June 2010
EF STANTDTEX No.
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All water is Zalt water Welcome to our stand J20 at EFTTEX in Valencia 11th – 13th June. You will meet both classic and brand new Zalt products. Would you like to book a meeting with Zalt, please send a mail to peter.af.rolen@zalt.se ¡Bienvenido a nuestro stand J20 en EFTTEX, la Feria de equipo de pesca, en Valencia, España, del 11 al 13 de Junio! Podrá ver los productos clásicos de Zalt y también la nueva gama. Si quiere reservar un encuentro o solicitar más información, envíe un mail a peter.af.rolen@zalt.se
zalt.se
EFTTEX NEWS
Snowbee planning surprises in the sea sector
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ritish company Snowbee is set to surprise the European trade on two counts at EFTTEX. Firstly, with the sheer breadth of its new launches, and secondly with the fact that these launches are focused not on fly fishing, but on the sea fishing sector. Snowbee has a strong reputation worldwide based on its high quality fly fishing tackle, especially its PVC waders. Now, driven by MD Russell Weston’s passion for sea fishing, Snowbee is moving rapidly forward with an equally impressive range of sea products. Already in the range are the company’s Deep Blue rods, new stinger jigs, a variety of quality sea
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Left: Russell Weston. Right: new Smiths lures distributed in the UK by Snowbee. Far right: Deep Blue Popping/Boat rods.
fishing clothing and accessories and the world renowned Accurate reels. And this summer’s launches include a number of new rods such as Snowbee’s ‘Sea Bass Specials’, the new multi-purpose fivepiece Popping/Boat Rod, the new ‘Charter’ boat rods and the new Deep Blue speed jigging rods. The range has also been enhanced by a whole new assortment of new Smiths rods, lures and plugs after Snowbee secured distribution for the UK and Ireland. Snowbee is also anticipating huge interest in the new Invisaswivels™ which it will be bringing to EFTTEX for the very first time. They are already receiving high acclaim in the
Angling International June 2010
sea fishing market and are expected to have even wider appeal. The company is also paying more attention to point-of-sale innovations to help retailers. It will be introducing its new 15-prong spinning counter display, just one example of displays for all markets that help improve presentation where space is at a premium.
MAKE AN APPOINTMENT Contact Simon Kidd Tel +44 1752 334934 Email flyfish@snowbee.co.uk
EF STANTDTEX No.
G02
EFTTEX NEWS
Danish clothing specialists widen search for perfect European partners
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eoff Anderson has made a preEFTTEX offer to distributors throughout Europe: prove you can match our energy, imagination and belief in our products and we will supply you with the most reliable and most technically advanced waterproofs on the market. “We produce special garments so we are looking for special partners,” says Geoff Anderson’s chief designer Morten Vihlmann. “Any distributors we work with need to have sales staff that can master technical information. They need to explain the qualities that set our clothing apart from the competition.” Geoff Anderson specialises in producing highly advanced, hardwearing clothing for anglers. Its ranges includes jackets, trousers, shirts, fleeces, mid-layers and more. It works with fabric engineers in Germany to create highly sophisticated breathable fabrics and tests them to their extremes. “We have developed exceptional garments that
withstand everything saltwater and the sun can throw at them,” says Vihlmann. “We don’t launch any product unless it’s better than what is already out there. Our garments have the X factor, and the evidence is there in the return rate, three in every thousand, which is extremely low.” Success in its home nation has been followed by strong sales in places such as Slovakia, Italy and Poland. Now Geoff Anderson is looking to enlarge its network of distributors across Europe – but, be warned, to win a coveted Geoff Anderson contract, you need to prove yourself a perfect match. “We are a dynamic company with total focus on our products, and we need partners that can match that energy and focus,” explains Vihlmann. “A great example is our distributors in Slovakia. We are their sole priority and they put tremendous energy into selling Geoff Anderson. The result is that we have seen significant growth in that country. “We don’t want to be one brand in a long
China’s top bait maker sets sights on exports When the China Old Ghost Bait Company attends EFTTEX for the first time this year it will be the culmination of five years of preparation. Established in 1993, Old Ghost became the first Chinese company to produce commercial baits. Today it is one of China’s best known fishing brands, claiming more than 70% market share of China’s bait sales. In the past 18 years it has sold over two billion bags of commercial bait. But it was not until five years ago that company President Mr Yi Zhe (above left) visited an EFTTEX show at the invitation of China Fish President Mr Li Jiang. “I was surprised at the number of carp fishing lovers,” he told Angling International. “I was very impressed and now after five years’ careful preparation we believe it is the right time to enter into the European market. “As China is so far from Europe, the fishing techniques, species and consumer buying patterns are quite different. But we have fully prepared for this. There are also some similarities, of course. Carp is the favourite fish in both territories and as Old Ghost baits are very successful for carp fishing in China then we believe they will also be successful for European carp. “After all our research we believe that Old Ghost will be very competitive in the European market, despite the fact there are already many The Old Ghost factory top bait manufacturers here.” in Hubei Province. Located in Hubei Province, famous as the province of the Thousand Lakes and with China’s longest river, the Yangtze, crossing Wuhan City, Old Ghost is also aware of the potential for domestic growth. With an estimated 90 million anglers, the annual sales volume has reached almost RMB 10 billion EF MAKE AN APPOINTMENT STANTDTEX and the company continNo. Tel +86 27 8756 1819/1996 ues to develop products Email info@lg918.cn Web www.lg918.cn for a range of species.
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Angling International June 2010
The Geoff Anderson range includes the much admired Urus-3 waterproof trousers.
list, we want to be a major priority. Our garments deserve that – and any partner that gives that focus will reap the rewards.” Geoff Anderson welcomes enquiries from distributors from throughout Europe for its highly technical fishing clothing and is particularly keen to talk to potential partners in Norway, Finland, Russia, Spain, Portugal, France and Benelux. “We have what it takes to compete with the most respected brands in the world,” adds Vihlmann, “but to do that we need to be working with the best partners.”
MAKE AN APPOINTMENT Contact Morten Vihlmann Tel +45 36 44 26 60 Email info@geoffanderson.com
EF STANTDTEX No.
H12
BHAGWATI PUTS FOCUS ON ITS OWN BRANDS
After 30 years of producing quality tackle for top brands in the European trade, Bhagwati will arrive in Valencia from India with yet another collection of innovative tackle – plus renewed focus on its own brands. Promoting the Fish Master and Carp Hunter brands will be a key part of the Indian company’s strategy at EFTTEX. New Fish Master products will include an extensive array of short-range and longrange elasticated and inline feeders, while the strength of the Carp Hunter brand will be evident in its wide range of end rig products and bite indicators. Bhagwati will also be launching a whole new range of pole elastic in different sizes and colours, some new high quality natural elastics plus bungs and tip connectors. And it has not neglected the sea fishing sector either, where it will be introducing a large range of sea rigs and terminal tackle. Bhagwati is especially keen to further its reach in eastern Europe. But distributors from all over Europe are encouraged to make their way to stand number C35 to meet company representative Chandra Tibrewal to discuss opportunities.
MAKE AN APPOINTMENT Contact Chandra Tibrewal Email bhagwatisportex@airtelmail.in
EF STANTDTEX No.
C35
EFTTEX stand J35
EFTTEX NEWS
Carp Zoom aims for rapid response
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ungarian bait company Carp Zoom aims to enhance its strong reputation for rapid on-time deliveries still further with the opening of a new 10,000 square metre logistics and warehousing facility. Coming at a time when good delivery is valued by distributors and dealers more highly than ever before, the Hungarian company believes the move will be a key driver behind its growth strategy over the next few years. Senior Managing Director Salim Fadil explained: “We will maintain growth by taking forward the most successful elements of the business, those elements that have established us in such a strong competitive position. “Quick, reliable deliveries have become our biggest advantage in a market populated by more and more bait companies. The time from receiving an order to preparing it for delivery takes just a few days as we always work with huge stocks of each product in our standard programme. “The new facility here in Tatabanya will enable us to have everything in one place and will make us even more efficient.” Carp Zoom has observed significant changes in the market landscape in recent years, from a few big bait brands to many small and medium brands (some not dealing specifically with bait) and a much wider range of bait types and flavours. While this has presented consumers with wider choice, it has also resulted in retailers carrying too much stock, which in turn has driven prices down. Faced with this change
in the global bait market, Carp Zoom has tried to make customers’ lives easier by developing a range its customers can understand and keep in stock. “Consumers get used to sale prices of old stock with the result that retailers won’t stock at normal price levels and are afraid of taking new product,” added Salim. “We have reacted with new high quality products at affordable prices specially to attract these retailers. These baits are in our new 2010 programme and include Fireshot boilies, pellets, corns and groundbaits, and the new aromas in our Express Attractor range. “Some of our customers call these ‘crisis products’ as they sell very well during the economic crisis due to their excellent value. “We do not make endless flavours or useless sizes, preferring to develop product according to customers’ demands. We also supply a full programme of baits for branding under the customer’s own name. It is an important part of our business and people come to us because they want a quality supplier they can trust.” Carp Zoom’s best sellers currently include boilies, dips, aromas and groundbaits, but Salim believes that their already popular pellets will become much more important than in the past and the company is already preparing a “massively comrehensive” pellet programme. Hookbaits will, he says, also be in more demand and, again, a plan is in place ready for what Salim describes as the “hookbait revolution.” Carp Zoom is also anticipating a good response to its recently introduced Match
Salim Fadil: “Our quick deliveries give us the edge.”
Zoom brand, launched to fill a gap in its product range and in recognition of the fact that while match fishing is in decline in some countries, it is on the rise in others. Following the introduction of PVA and lead products last year, there will also be a full carp accessories programme including chairs, bedchairs, bivvies, bite alarms, carp rigs and more. So, as it develops a strategy that will allow customers to buy more of what they want from one supplier, what will Carp Zoom be focusing on in Valencia? “Baits will always be the major share of the business. It is our 12th consecutive EFTTEX and we are very clear about the business we want to do there. “Our absolute priority is Spain and Portugal, where carp fishing is becoming more popular. We have customers in these regions but feel it’s time to deal with much more serious distributors. We also want to establish stronger distribution in France and in the UK. After that we want to get into the US and Canadian markets, as carp fishing is seeing rapid growth there. I also want to find distributors in Japan and China as we have specific baits for those territories.”
MAKE AN APPOINTMENT Contact Salim Fadil Tel +36 34 312496 or 337142 Email contact@carpzoom.com
EF STANTDTEX No.
G23
UK’s DragonTackle unveils AquaPro brand The list of fly fishing products available to Europe’s anglers is to be bolstered by a number of exciting new offerings from Dragon Tackle International. MD Terry Clease has revealed that his team is working on a ‘significant number’ of new products in preparation for this year’s EFTTEX in a bid to win over more new distributers and wholesalers. “The next few weeks will be a very busy time for us,” explained Clease. “We use EFTTEX as a meeting place where we can showcase our initial fly and accessory designs to potential and existing customers and to get feedback on our products. This then enables us to tailor them to the specific needs of each country.” 98
Amongst the new products on show will be a range of flies that Clease describes as being made up of “classic patterns with modern, innovative tweaks” and the introduction of Dragon’s new AquaPro brand, with its line-up of fly fishing lines and accessories. He added: “We clearly have a lot to show new and existing customers. As well as taking visitors through our range of prototype flies so we can tailor them to their specific needs we will also be showcasing AquaPro. “Many will not have seen any of the AquaPro products so it will be a chance for us to take people through it all in one go. We realise it is a competitive market but we are confident in the products and have realistic expectations of what we want to achieve with the brand.”
Angling International June 2010
Terry Clease: “We are confident of success in a competitive market.”
MAKE AN APPOINTMENT Contact Terry Clease Tel +44 1656 862444 Email flies@dragontackle.com
EF STANTDTEX No.
J11
EFTTEX NEWS A message from China Fish President Li Jiang to EFTTEX visitors and exhibitors “EFTTEX will play an important part in our three-year objective to develop China Fish as a truly international trade show,” writes China Fish President Li Jiang. “Attracting exhibitors and visitors to China Fish is not Planning changes: China Fish President Li Jiang. enough and in the future we will be focusing on providing excellent services to match the stature of the show. “China Fish is not only a business destination but also an important gathering of the industry. Therefore we must ensure that customers can conduct business in a happy and comfortable environment. Updating our show services will be a main target in the coming two to three years. “Also, unless the number of buyers increases sharply, we will keep the exhibiting area under 25,000 sqm to maintain the bal-
ance of buyers to exhibitors. We will also be seeking further cooperation from the Chinese Government to reduce the IPR infringements as much as possible. “Having a booth at EFTTEX enables China Fish to promote its brand and to provide a service and consultation for our members. The EFTTA Lounge at China Fish in February was very successful and we will try to make the China Fish booth equally interesting with several activities. “To give people a greater understanding of the Chinese market there will be two Fishing in China seminars: ‘How to sell your product in China’ and ‘How to fish in China.’ The 2010 China Fish Buyer’s Guide with information on more than 500 companies will be available for seminar attendees. “The Beijing Intellectual Property Office will also make its debut on the China Fish booth (G60), with a seminar on how to protect your IPR in China. From May 10th all EFTTA members can submit cases and issues to zhifachu@bjipo.gov.cn.
“During the show we welcome the opportunity to meet EFTTA personnel and the European media to gather information about the European markets. Communicating with experts on the European and world markets will provide an invaluable insight into which way the Chinese market should develop. We also wish to hear demands and suggestions from long-term customers of China Fish.”
Alps Rod Components promises more choice for rod builders Alps Rod Components will have a host of new products for customers to see and buy at this year’s show. Reaping the benefits of the installation of state-of-the-art machinery and equipment at its Taiwan factory in recent years, Alps expects its special new lightweight aluminium spinning reel seats and fly reel seats to attract plenty of interest in Valencia. Managing Director David Lin revealed David Lin: promising a wide that the company’s strategy to provide range of components. custom rod makers the world over with more choice means they will also be taking new MXN all-purpose guides, special lightweight aluminium spinning reel seats, classic spinning guides and tops, new SS316 anti-rust guides and tops, colourful winding checks and other aluminium components. Alps has more than 20 years’ experience in developing and making high quality rod components and Mr Lin believes his company has a vital role to play in the way fishing rods continue to evolve. “The improvement of components is important for rod development because new and exciting rod components will stimulate new rod design and create more choice for rod manufacturers,” he told Angling International. Alps is seeking distributors in northern and eastern Europe and Russia.
MAKE AN APPOINTMENT Contact David Lin Tel +886 6292 2474 Email tataka6333@yahoo.com 100 Angling International June 2010
EF STANTDTEX No.
I04
June 2010 Angling International 101
VISIT US AT STAND D22 ON EFTTEX IN VALENCIA FROM 11. – 13. JUNE 2010
Esca® A genuinely new and innovative product that will help you catch more fish – an essential addition to even the best-stocked tackle box.
Inspired by nature’s living lights, Esca® is expertly integrated into small units that can be added on to any lures or tackle. Esca® is powered by saltwater and therefore uses no batteries. Attached to your favorite lure or tackle, Esca® will help you catch more fish.
Esca®: More Fish – More Fun! Esca® in action Esca® mimics the natural bioluminescence used by fish to help them catch their prey. Attracts fish Esca® attracts fish by mimicking the wavelength, intensity and frequency of light emitted by different types of fish and plankton. The pulse of life!
Esca®– 4 variations, endless combinations Esca® blue fading Esca® blue multi-blink Esca® green fading Esca® green multi-blink Esca® blue and Esca® green are optimized to emit very specific wavelengths that mimic the predominant lure lights used by marine organisms. Additionally Esca® research shows that static light doesn’t attract fish as effectively as dynamic light – which is why Esca® comes in fading and multi-blink. Esca® blue is generally recommended for clearer and/or deeper waters, while Esca® green light is more suitable for murkier and/or shallower waters.
Makes lures and bait come alive Esca® creates an electromagnetic field making lures and bait come alive. Fish sense life and their hunting and biting instincts are triggered. Fish bite and they bite harder! Improves visibility Esca® improves the visibility of your lures and tackle thereby improving your odds. No light – no bite! Use with all lures Combine Esca® with all lures and tackle to catch more fish.
Visit
www.MoreFishMoreFun.com for: • additional product information • success stories, pictures and videos • where to buy Esca® • rigging tips
www.MoreFishMoreFun.com
EFTTEX NEWS Ultimate ready to increase hold on the lures market
Ultimate Fishing aims to use EFTTEX 2010 to accelerate its plan to become one of Europe’s leaders in the distribution of lures. For almost ten years the French company has been building a strong customer base from its Brittany headquarters and intends to build on this in Valencia in June. “For Ultimate Fishing, being at EFTTEX is very important,” said Yannick Cordier. “This is the show to be at in order to meet future distributors of our products, to start new business partnerships and to show our new items to retailers.” The company’s rapid evolution is based not just on its passion for its products and its focus on delivering success for its customers. It prides itself on its innovative and imaginative fishing tackle, developed with the aid of an “army” of guides and testers who spend thousands of hours on bank, shore and boat making sure each item
meets specific requirements under field test conditions. Each year hundreds of new items from top Japanese brands are put through their paces. “Fishing has changed dramatically from a restful pastime to a specialist sport with a huge following of passionate enthusiasts,” continued Cordier. “The fisherman must tempt fish with lures that are as realistic as possible. Our aim is to be as close to the market as we can be so that each of our creations is initiated by a genuine need by fishermen. “Our ultimate objective is to grow as a company by developing our customers and making them successful. And we can only achieve that by creating products that fishermen want.” Ultimate Fishing works with its partners like Japanese rod company Tenryu to make available products specially designed and adapted for European markets.
MAKE AN APPOINTMENT Contact Yannick Cordier Tel +33 297 31 2789 Email ultimate.fishing@orange.fr
EF STANTDTEX No.
B74
Indyline bounces back with 100% production Of all the companies exhibiting in Valencia, few will have had such a traumatic year as Indyline. The fishing line manufacturer was a victim of the major earthquake in Italy in 2009, which halted production and damaged the properties of its workforce. Incredibly, through a combination of ingenuity and determination, the company was able to maintain deliveries of its wide range of braids and is now looking forward to Valencia with renewed hope and optimism. “It has been a hard year for us but we are now back to 100% production and go to this year’s EFTTEX with a lot of hope and new ideas that we
believe will be really appreciated by our customers and the market place,” said Matteo Ravasi, Indyline’s Sales and Events Manager. “The OEM side of our business is working better and better despite the difficulties we have experienced and the Indyline trademark is growing its reputation in the market and has become synonymous with top quality. “My wish for 2010 is for our trademark to continue to expand still further and to conquer new markets. We are looking for distributors worldwide and invite interested parties to come and visit us at our booth to sample our quality first hand.”
MAKE AN APPOINTMENT Contact Matteo Ravasi Tel +39 039 234021 Email info@indyline.net 104 Angling International June 2010
EF STANTDTEX No.
B78
EFTTEX NEWS
Ardent arrives with high expectations
R
have been hit in many parts of the world, it eel care specialist Ardent will arrive in Valencia buoyed by the has increased demand for Reel Care because anglers are realising the importance of reel phenomenal sales in its native maintenance to protect their investment and North America and every ensure longer life for their reels,” said Ardent indication that its products President Michael J. Brooks, who has already are going to be similarly well received in established a distribution partner in Portugal. Europe. Ardent’s reel care range prompted “There are lots of pro-active European a great response last year in Budapest – the distributors looking for new, genuinely useful company’s debut at the big European show products at the right price and I am looking – and exhibiting at EFTTEX again this year is forward to meeting them in Valencia. Reel fundamental to the company’s growth plan. care is a new category that can make a real A mix of attractive price points, high difference to their business. We are planning margins for retailers and rapid stock turn to move quickly to appoint distributors.” certainly sounds attractive. Add to this the fact that the products are not only recessionproof but actually become more in demand when consumer spend comes under pressure and it seems certain that stand J50 is going EF MAKE AN APPOINTMENT STANTDTEX to be very busy. No. Contact Michael J. Brooks Tel +1 314 878 7722 “While sales of Email mjbrooks@ardentoutdoors.com bigger ticket items
J50
106 Angling International June 2010
Italian sinker maker sets sights on growth Italian company Fonderia Roma specialises in supplying lead products to national and international markets and today produces over 100 different types of sea and freshwater sinkers in different colours. The business was founded in Rome’s historic Testaccio district more than 30 years ago but as business continued to grow found it necessary to expand into a 1,000 sqm facility in the industrial area of Ardea on the outskirts of the city, a move that has helped transform the company. Run by brothers Mark, Monica and Massimiliano Schinaia, Fonderia Roma enjoyed a successful EFTTEX in Budapest last year and is returning to the show in Valencia with the aim of further international expansion. The company supplies lead products for other industries and is a regular exhibitor at the FIPO Show where in addition to recruiting customers in the fishing tackle sector, it also trades in the boating and commercial fishing industries.
MAKE AN APPOINTMENT ContactMarco Schinaia Tel+39 06 91 486323 Email info@fonderiaroma.com
EF STANTDTEX No.
H80
June 2010 Angling International 107
Lovec Rapy Lovec Rapy I n t r o d u c i n g
t h e
L o v e c - R a p y
w o b b l e r s
• Top quality hooks • Lifelike movement in the water • Phenomenal attention to detail • Hand made and hand painted in EU • Individually tested • Range constantly expanding
We already distribute to:
Austria,Chile, Czech Republic, Finland, France, Germany, Hungary, Italy,Latvia, Lithuania, Poland, Romania, Slovakia, Sweden, Switzerland.
Lovec-Rapy wobbler manufacturer is looking for NEW exclusive distributors
www.lovec-rapy.com
Contact: David Kolousek (co-owner), Telephone: +420 603 819 479, E-mail: david@lovec-rapy.com
EFTTEX NEWS
Lovec-Rapy boosts wobblers range
W
hen Polish wobbler designer Sebastian Piekarski and Czech fisheries student David Kalousek began to work together in 2005, it signalled the beginning of a new company that was soon to become known to anglers all over Europe. Lovec-Rapy was officially formed two years later and now supplies many parts of Europe with its hand-made, hand-painted wobblers through exclusive agents. The company believes that exhibiting at international fairs is critical to its continuing
expansion plans, and none more so than EFTTEX, where this year it will have more new wobblers on show to attract new customers. These include the Shiner, the Power Pike and the Shiver Pop. The Shiner is designed especially for asp fishing and comes in two versions: a heavier, easy-to-cast diving model and a floating version that excels on small streams and rivers where the current can work the lure. The Power Pike is aimed at both lake and river fishing where slow spinning and jerky retrieves are the most effective methods. It is recommended for catching both pike and zander. When perch are the quarry, then LovecRapy suggests the Shiver Pop, a new generation wobbler described as “a potent weapon”. In addition to being suitable in standard spinning situations, like classical pop wobblers, the Shiver is at its best when worked mainly by movement of the rod tip. It is also effective for asp and pike. “Taking our products to trade shows has been an important step,” explained Sales
110 Angling International June 2010
Below left: Company founders Sebastian Piekarski and David Kalousek. Below: the new Power Pike wobblers that will feature heavily at EFTTEX in June.
Manager David Kalousek. “Customers can see for themselves the attention to detail that we put into every lure. Our philosophy is that quality is the only way that you will keep customers long term. “There are still a number of countries in Europe where we are seeking agents and we welcome enquiries from people interested in discussing exclusive partnerships.”
MAKE AN APPOINTMENT Tel +420 383 393 041 Web www.lovec-rapy.com Email david.kalousek@seznam.cz
EF STANTDTEX No.
B69
“Having heard so many positive stories about Power Pro I decided to try it myself about a year ago . . . and haven’t looked back since! Power Pro is easy to use, extremely strong and gives excellent presentation, particularly when used with soft plastics. Power Pro is my line of choice when dropshotting & vertical jigging” — Willem Stolk
EXCELLENT LINE MANAGEMENT
• Won’t bury in the spool • Picks up less water • Spools and packs better on any reel • No reel memory
STRUCTUALLY SUPERIOR
• Reduces wind knots, backlashes, guide and rod tip wrap overs • Ties more easily and holds knots better • Near zero stretch • Unbelievable strength-to-diameter ratio
SMOOTHER AND SLICKER
Available in Colours: Moss Green, Hi Vis Yellow, White and Phantom Red Diameters: 0.10mm to 0.89mm · Breaking strengths: 5 to 125kg Spool lengths: 92 to 1370m
• Sails effortlessly through guides for longer casts • Resists abrasion by equipment or natural hazards • Won’t cut guides • Maintains performance over time