NOW ONLINE! COMPLETE EFTTEX NEW PRODUCTS GUIDE July 2011 Issue 42
ICA P SH ROD ST O U NOWD TO W C E MAIL 0+ T C 0 0 A , S 1 E 1 USINESSTHE S B UND E ARO ORLD W
Essential reading for buyers in the tackle trade Online at angling-international.com
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Ministerr may y overturn Italian registration egistration law p10 p1 10
July 2011 Issue 42
Ho t ne w la unc hes W NO
AROUORLD W
Essential reading for buyers in the tackle trade
GLOBAL NEWS New rods from Ross Reels
Colorado company adds to successful series p8
Dyneema’s boost for line sector
New grade is 50% thinner! p12
PowerPro unveils Super Slick 8 at EFTTEX and ICAST Biggest launch for nearly three years p56
EFTTA and Hugh’s Big Fish Fight Award-winning campaign gets trade backing p77
Why Mustad has closed its Philippines operation
Hook maker to concentrate on core business p14
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Online at angling-international.com
INDUSTRY URGED: ACT ON LEAD NOW As the Netherlands takes the lead in finding alternatives to lead in fishing tackle, the man behind the project tells manufacturers that they should be looking for replacement products now.
On the eve of EFTTEX, major fishing manufacturers are being urged to put more resources into searching for alternatives to lead in Niels Brevé: Urging their products. action on lead. The call comes from Niels Brevé, who for the last three years has headed a Government-backed project to investigate and introduce lead alternatives in fishing tackle in the Netherlands. Brevé will be at the exhibition in Amsterdam and says he has been disappointed by the performance of the major tackle manufacturers when it comes to looking for lead-free solutions. He said: “When I started work on the project I approached a number of international fishing tackle manufacturers, but they did not want to know. Their response was that the market was not ready for lead alternatives because they would be more expensive. “They added that if there was no lead ban in place, people would not buy alternatives.” However, Brevé said he would be advocating an about-turn in attitudes. He explained: “My message is don’t wait any longer in conquering the world market with environmentallyfriendly alternatives for fishing weights. Anglers need it now. We can expect
lead bans in several countries in the near future. A lead ban is already planned in different countries, including England, Denmark, Canada and nature parks in the US. “Price is no longer an argument for any types of fishing – the quality of the alternative is the key.” Brevé will also be highlighting the success of the Water Framework Directive – a government backed project to come up with ways of getting lead out of fishing in the Netherlands. The group is made up of two government departments, Dutch tackle shop owners, the Royal Dutch Angling Association and two tackle manufacturers. He said: “Anglers in the Netherlands are ready for alternatives to lead – 94% of the 4,000 fishermen we surveyed are willing to fish without it.
Above: Wind tunnel tests at a university in the Netherlands have helped develop alternatives for lead in fishing tacke.
“The Royal Dutch Angling Association has tested new alternatives and the quality of fishing has been found to be excellent by experts.” Brevé added: “Some of these lead alternatives are already available in tackle shops, but not for everything. Others will be ready for the market from next year.” Simon Healey, of UK-based Atomic Tackle, a major supplier of carp leads, told Angling International that his company already had an alternative to lead that could be used if a ban came in. He said: ” We have non toxic alternatives, but would not introduce them unless a total ban came in because it is more expensive than lead. Anglers will not buy alternatives that are up to 40p dearer. “One company on the south coast of England tried to sell lead- free tackle and they lost a lot of money in doing so. “We researched leadfree alternatives a number of years ago in case a ban came in – as I presume other companies will have done. But I cannot see a ban coming in my lifetime. Until it does lead will continue to be sold.” ● Danish company claims revolutionary lead breakthrough – see page 8
COMMUNIQUÉ continued on page 8 >
JULY 2011
Benvenuto,Bienvenida Bienvenue,Willkommen
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hoever I talk to in the trade and wherever I go in the world I am constantly told that ‘new product and innovation are the lifeblood of the fishing industry’. It is probably the most used cliché I know of – but the fact is, it is absolutely true. This magazine’s close engagement with the industry’s big shows (we are the official sponsors of the EFTTEX Best New Product Awards and it is no coincidence that product is central to our ICAST preview in this issue) is a further reminder that without inventive people and products we are all lost.
That is why I am pleased to be able to tell you about a new productdriven website about to be launched by Angling International. Rather than repeat the content of the magazine, which can already be accessed with page-turning technology online, we plan to introduce a new level of media service for the tackle trade. The site will be where manufacturers announce new launches and showcase their catalogues, where you find new product first and where you reach new customers around the world. No matter where you sit in the supply chain you will find information of interest to your business. It’s a new resource that we believe will bring added value to the trade
everywhere. If you are reading this at EFTTEX or in the time between EFTTEX and ICAST you will already have noticed our breakdown of all the Best New Product Awards entries for Amsterdam. That’s just a start. The site will underline our unbeatable show coverage and will bring a new dimension to our media service to the industry, showcasing more product, more often. Angling International will be in Amsterdam, Las Vegas and New Orleans. We look forward to seeing you. Mel Bagnall mel@angling-international.com
Meet the makers of Angling International... MEL BAGNALL, PUBLISHING EDITOR Mel’s vast experience in the angling industry includes six years as the publisher of UK company Emap’s angling business. He began his career on Angling Times where he was reporter, feature writer, sub editor and news editor. He has worked in magazines for more than 39 years.
ANTHONY HAWKSWELL, ASSISTANT EDITOR Anthony is an experienced news editor with a strong background in angling journalism, having worked as News Editor on the UK’s leading angling weekly newspaper, Angling Times. His background also includes time spent editing a national business-to-business title in the UK.
ROB CARTER, EDITORIAL DIRECTOR Rob began his career writing for and editing specialist consumer magazines in the UK (including Match football magazine, Fore! golf magazine and Trout Fisherman) before being appointed editor-in-chief of Emap’s contractpublishingdepartment.He is a founder director of Top Corner, the publishers of Angling International.
LUCIE HENTON, INTERNATIONAL COMMERCIAL DIRECTOR Lucie can call upon 11 years’ experience of delivering commercial solutions for angling clients. Czechborn, she is also familiar with other eastern European languages. Call her to discuss your advertising and marketing needs.
KEELY DOCHERTY-LEE, ART DIRECTOR As Top Corner’s art director and co-founder, Keely has 16 years’ design experience, and a proven record of producing successful ad campaigns, brochures and direct mail. She has worked with many angling clients and today leads the design team on Angling International, managing the editorial production of each issue.
STUART PAVLIK, US NATIONAL SALES MANAGER Stuart is based in North Palm Beach, Florida where he manages the accounts of Angling International’s US and Canadian clients. An avid fisherman with advertising experience gained at Florida Sportsman, Stuart has a strong understanding of worldwide fishing from his tenure at IGFA and from extensive travel.
MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Henton; lucie@angling-international.com; Tel. +44 7825 999230; Skype. lpetrickova • U.S. National Sales Manager: Stuart Pavlik; stuartpavlik@aol.com; Tel. 561-627-2520 direct; Skype. stuart.pavlik • Publishing editor: Mel Bagnall; mel@angling-international.com +44 (0)1733 392 977 • Assistant Editor: Anthony Hawkswell; anthony@angling-international.com • Editorial director: Rob Carter; rob@topcornered.co.uk • Art Director: Keely Docherty-Lee; keely@topcornered.co.uk • Designer: Kate Holt • Database Manager: Graham Goor; grahamgoor@atgraphicsuk.com • Subscription enquiries: enquiries@angling-international.com • Colour reproduction: AT Graphics UK Ltd, Peterborough •THANKS THIS ISSUE GO TO: Angela Coe, Fanny Champlon, Tony Conte, Ellen Geskus, Chris de Haan, Simon Henton, Kate Holt, Julian Jurkewitz, Jen Lavigne, Donna Leonard, John Mazurkiewicz, Steffens Noud, Jenny Travis, Austin Wang, Mary-Jane Williamson, Pete Wilson. ● Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
LEAD BREAKTHROUGH
A
Danish company believes that it is on the brink of the ‘biggest revolution’ in the fishing industry with the discovery of a groundbreaking lead substitute. And Morten Bundegaard, Managing Director/CEO of Pro Solution Aps, says that he has already had inquiries from leading manufacturers. Bundegaard, who also owns Pro Fly Tyer, told Angling International that he is just six months away from producing a material with the same density and physical attributes of lead. He said: “Lead has a density of 11. We have produced a new material, Pro Composite Matrix (PCM), that has reached a density of 8.5. It is only a matter of time before we can get the right combination of the five materials that make up PCM to obtain the same density as lead.” Bundegaard said: “Manufacturers have serious
failed to come up with a solution. This is going to be problems because of the imminent lead ban and we the biggest revolution in the fishing industry.” believe that we are close to solving the mystery for them. Bundegaard maintains that the PCM 11 – as it will “They are excited because there will be nothing like this on the market. A lot of companies have tried and be known – will have all the attributes of lead in terms of strength and durability. He said “Our PCM 8.5 can be used as jigheads now and they can take a hammering.” The exact composition of the PCM is a closely guarded secret and Bundegaard said: “Loyalty in the copying business is slim to none. There will be a lot of people who will try to break it down and find out how we have achieved what we have. “However, it is difficult and expensive to develop the matrix. It is involved, complex and requires complicated molecular interaction.” Left: Morten Bundegaard, of Solution Aps.
ROSS: ‘RODS COULD BE BIGGER THAN REELS’
Jeff Wieringa: High hopes for new rod line-up.
Ross Reels, the US fly fishing brand, has revealed plans to add at least seven new rods to its Rx and Essence FC series. The new launches would appear to herald a greater focus on rods by the Colorado company, whose latest advertising carries the line “Not Just Reels”. Ross was acquired last year by 3M, owner of prestigious fly line company, Scientific Anglers, and Business Development Manager Jeff Wieringa told Angling International: “We expect Ross rods to be just as big as reels if not bigger. “Ross has spent a lot of time designing and
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building exceptional rods, but just hasn’t told anyone about them. “These rods are in the $150 so $320 dollar range, so are very affordable for the kind of quality the angler is getting.” Ross is also introducing saltwater reels into the successful F1 large arbor series that it launched last year. There will be one saltwater reel to start with, but Wieringa alluded to a series of ‘at least three’. The reels will feature the successful F1 carbon fibre drag system and will debut at the IFTD show in New Orleans in August, with orders being taken from September/October.
Scientific Anglers and Ross will be at ICAST and IFTD, but will retain their separate identities. “We have a combination booth at ICAST but each brand will have its own area,” explained xplained Wieringa. “Ross will alsoo have its own defined floorspace at IFTD, with a link to Scientific Anglers.”
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Italian fishermen lobby Minister over new sea angling register
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n an unprecedented move, Italian trade body FIPO has met with its country’s minister for fisheries to express its opposition to the possible introduction of a sea fishing licence and to request that the current law requiring Ciro Esposito, President sea anglers to register be of FIPO. abolished. A strong delegation led by FIPO President Ciro Esposito and including EFFTA CEO Jean-Claude Bel presented its argument to Saverio Romano, the new Minister of Agriculture, whose responsibility includes recreational fishing. And Esposito believes the meeting is a big step in FIPO’s efforts to have current legislation requiring compulsory registration to be rescinded. Esposito told Angling International: “Currently sea anglers are just required to register online. This was introduced in May and is compulsory. No licence is required right now, but once the first step is taken, the second step becomes easier. “We believe this is the first move towards the implementation of a licence and it makes the second stage more likely. The same thing happened in hunting. “We have been fighting against the adoption of a paid-for sea fishing licence for some years and this meeting was a very significant development. We asked for the cancellation of the current registration
two to three years and it is hard to see any chance of scheme and the Minister gave us an assurance he growth this year or next. Consumables have held up will take action. reasonably well, but rod and reel sales are very weak. “The fact that he should even attend the meeting In the meantime companies are containing their is a very good sign and indicates a new and different overhead to adapt to the current market size.” attitude to recreational fishing in Italy. This kind of Despite the situation, 27 Italian companies will meeting is not very common in Italy and is a first for be represented among the 220 exhibiting at EFTTEX the recreational fishing industry.” in June. Europesca Sport, the manufacturer and The meeting was also attended by the full FIPO Board and by CONFISUB and UCINA, the country’s wholesaler of which Esposito is Managing Director, is among them. diving and boating associations. Jean-Claude Bel was A regular exhibitor at the show, the Rome business representing EFFTA President Pierangelo Zanetta. will be presenting a new line of fish finders on The introduction of a sea fishing licence in counstand B34. tries such as Portugal has been considered disastrous for the fishing tackle trade and FIPO fears the same thing will happen in Italy. The threat comes, says Esposito, at a time the industry is already struggling to deal with very poor trading conditions. “The economy has affected many countries, but it is particularly tough in Italy,” he added. “There was a decline in 2009, which slowed in 2010 and looks like it has stabilised in 2011. “The decline is most evident in the freshwater sector, perhaps because sea angling is less frequent and therefore less sensitive to the situation. “The total market value is Above: Italy’s Minister of Agriculture, Saverio Romano, addressing FIPO members. probably 30% down in the last
NEW-LOOK IFTD SHOW GATHERS MOMENTUM
Randi Swisher: Confident of a god show.
The International Fly Tackle Dealer (IFTD) show continues to gather momentum as the event draws closer. The new venue in New Orleans has provided a positive shot in the arm for the fly show with exhibitor numbers confirmed to be up on last year’s event in Denver.
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Bullish Show Director, Randi Swisher, told Angling International that he expected the number of companies taking booths at the event – between August 18 to 20 – to be up by “between 10% to 15% by show time”. Swisher says he is confident that it will be the biggest in recent years and the numbers
back up his optimism. The organiser has already had to look for another hotel to cater for those wanting to attend. IFTD is organized by the American Fly Fishing Trade Association. Click onto its website at www.aftta.com for a full list of exhibitors.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
New grade Dyneema takes another big step forward in line design
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A LEADER THAT IS CLEARLY DIFFERENT Low memory soft fluorocarbon Made with a special resin blend to be transparent for hours ● Among the first leaders to stay transparent for so long ● Fast sinking and supple ● Excellent abrasion resistance and knot strength ● Makes tying knots easier than ever ● ●
Now this new Dyneema grade is he quality of fishing lines worldwide could be about being made available to DSM Dyneema’s Premium Manufacturing to take another big step Partners and to leading fishing line forward with the news brands in partnership. that Dyneema has intro“The fibre is immediately available duced a new grade of fibre that is 50% thinner than its previous thinnest fibre. for fishing line manufacturers,” confirmed Global Marketing Manager The Netherlands company says that Noud Steffens. “They can contact us this new grade of the world’s strongest directly or contact one of our distribufibre is also incredibly supple and tors, Eurofibers or Gruschwitz. sensitive and will greatly enhance “The fibre can also be delivered in casting distance and accuracy. all kinds of twists. Anyone interested The company states: “What’s more, in a braided fishing line based on the exceptional strength of Dyneema the new fibre can contact one of our fibre provides even more power and Premium Manufacturing Partners in control when fighting big fish. And all the industry.” of this is achieved without sacrificing reliability and long life. “In abrasion resistDyneema fibre – now a new low diameter grade is available. ance tests the new grade has been shown to retain 68% of its strength after 20,000 cycles, making it the highest performer in this respect. In addition, lines based on Dyneema are highly-cut resistant, since they flatten when placed under tension.” Earlier this year DSM Dyneema announced a new licensing scheme to more strictly control the use of its • DSM Dyneema is the inventor products by fishing line manufacturers, and manufacturer of Dyneema, an a story revealed in the May issue of Ultra High Molecular Weight PolyEthylene (UHMWPE) fibre that is used by Angling International. line manufacturers around the world. The Dyneema Brand Licensing UHMWPE is produced in Heerlen, Programme means that the Dyneema Netherlands, and in Greenville, North trademark can now only be used unCarolina, USA. der licence by authorised companies.
THE TECHNICAL DETAIL
Looking for distributors worldwide BLOOD FISHING TACKLE INTERNATIONAL No 12, Aljunied Road, KH Plaza, #05-01J, Singapore 389801 Tel: (65)-68444081 Fax: (65)-68444696 Email: salesbloodft@gmail.com
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Dyneema explains: “The general trend in the fishing line industry is to have thinner, rounder and stronger fishing lines. This newly developed fibre is based upon our SK75-product range. This product range is among the strongest in the industry with a tenacity of 34-40 cN/dtex (the thinnest, the strongest). Next to this, this fibre has a very high modulus (modulus is the resistance to stretch), which
influences the feel of the bite. Now, DSM has been able to reduce the titer(thickness) of the fibre with 50%. A thinner fibre enables you to make thinner fishing lines (e.g. 4 x fibre) or more round fishing lines (e.g. 8-16 x fibre). To summarise, the new fibre enables manufacturers to make thinner and rounder fishing lines based upon a strong fibre. This is great news for the fishing industry.”
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Troubled Philippines plant is closed down
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orwegian hook manufacturer, Mustad, has closed down its Philippines operation after failing to reach ‘acceptable profitability’ for the plant. The Mustad Terminal Lars Lemhag, Mustad CEO. Tackle Philippines operation shut at the end of May and the company says it plans to concentrate on its core business of hook manufacture in the future. Around 200 workers have been made redundant at the plant that has been producing flies and rigs for over 23 years. In a letter to customers – leaked to Angling International - Mustad CEO, Lars Lemhag, said: “Mustad has struggled for a number of years to reach acceptable profitability in our Philippines operation and we have not been successful in turning this around.” Mustad has a long tradition of manufacturing flies
and rigs – first in Norway and then Singapore and Malaysia, before establishing a dedicated unit in the Philippines. Lemhag added:” We shall continue to build on our experience to offer flies, rigs and snelled hooks under the Mustad brand to the world together with outsourced specialist manufacturers, but we realise that we may have a challenge in servicing the private label business.” In a press release the company said that following the completion of the latest extension to its new factory in China, coupled with increased demand for its hooks, Mustad feels strongly the ‘necessity to focus our manufacturing resources on our core business’. In the Philippines, Mustad’s decision has angered unions who have described the move ‘illegal’ and disputed company claims about its profitability. Mustad has this year been the subject of takeover rumours, with both Rapala and Pure Fishing linked with the company. However, Mustad has dismissed the reports as speculation.
Zebco works on Europe brands Following its reunification with Zebco US in February, Zebco Europe is working to further establish the Fin-Nor and Van Staal brands in Europe. The Tostedt, Germany, based company had already taken over distribution of the premium sea fishing brands and now they have become an integral part of its product portfolio. The first product catalogues have also been produced and are now available through authorised retailers or can be downloaded in PDF format. Among the best-selling products in the two ranges are the Fin- Nor Offshore 9500 catfish reel and Van Staal’s new fixed spool reel, the VM150. Peter Delwes, Director of Zebco Europe, said: “Some products can become routine after being in the business for 30 years. “However, Fin-Nor and Van Staal are always something special. Anyone who has held one of their products will understand this. “ The entire distribution of the two brands is being handled from the Tostedt HQ and warehouse facilities. Stock levels will be adjusted to the already increasing demand.
ALSO THIS MONTH ● Aussie conference
A conference into the future of recreational fishing in Australia has been given Government funding. The Department of Agriculture, Fisheries and Forestry – along with the Fisheries Research and Development Corporation – will be backing next year’s event that has been charged with identifying three national projects that will take angling forward. The conference is a joint venture between Recfish Australia and the Australian Fishing Trade Association. The organising committee is seeking input from anglers and fishing groups to help make it a ‘world class’ conference. A date and venue for the event have yet to be announced. Email www.recfishing research.org for more details. ● Ocean Kayaks
Ocean Kayaks, the Californian company synonymous with sit-ontop kayaking, provided the prizes for the recent OK Classic Tournament, at Swanage in the UK. The Prowler Trident 13 Angler, Prowler Trident 11 Angler and Caper Angler models made up the first three prizes in the competition, which marked the company’s 40th anniversary. Further information 14
Angling International July 2011
on the brand can be found at www. johnsonoutdoors.co.uk. ● Seaguar
Seaguar,thefluorocarbonlineand
leadermaterialmanufacturer,ismarkingits40thanniversaryatICAST. The New York-based company will showcase an anniversary cake in the shape of a giant six-foot tuna at its booth. Visitors are invited to enjoy a slice of cake and coffee at its stand (1149) on Wednesday, July 13 at 2.30pm, where there will also be a draw for an Ipad.
● ABT
Visitors to the new-look ABT Lure Company website can get a sneak preview of what to expect from the manufacturer at ICAST. The Next Generation series of hard jointed swimbaits and the X-2 range of deep-diving crankbaits can be seen on the Ahwahnee, California, company’s site. The site also has detailed product information and images, news, pro-staffer galleries and streaming videos. “We think visitors to our www.abtlures.com site will enjoy learning more about our new baits and watching them in action,” said the company’s Allen Borden.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
EFTTA in plea to Russia over conservation of salmon stocks
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FTTA has called on the Russian Government to safeguard the future of Atlantic and Pacific salmon stocks in their country. The President of the European fishing tackle trade body, Pierangelo Zanetta and its CEO, Jean-Claude Bel, have written to Russian Prime Minister, Vladimir Putin, and its President, Dmitry Medvedev, to raise concerns about a new law being drafted on recreational and sports fishing. Under the proposed legislation free and uncontrolled access to all rivers and lakes for all species of fish are being proposed. In its letter, EFTTA urges the Russian Government to consider controlling quotas for endangered species.
“Please act to save the Russian salmon rivers before it is too late”
– EFTTA
EFTTA President, Pierangelo Zanetta.
Russian Prime Minister, Vladimir Putin.
EFTTA wrote: “While we generally support this type of ‘free access’ approach when applied to common species, we are extremely concerned about the consequences of such an approach when applied to rare and endangered species like Atlantic and Pacific salmon. ‘One size fits all’ is not the way to go in this situation. “Atlantic and Pacific salmon are among the most prized fish worldwide and Russia has long been renowned for its unique salmon rivers on the Kola Peninsula, Kamchatka, Khabarovsk and other regions. “While the population of these special fish has been declining dangerously over the years outside of Russia due to overfishing and destruction of their natural habitats, Russia has always been a world leader in practising conservation and ensuring salmon fishing is carried out responsibly. “Too often salmon stocks have suffered terrible declines due to the lack of knowledge or management policies that have led to over-fishing.
Monster stingray captor is new Editor of Fishing Magic
New Editor at Fishing Magic, Ian Welch.
One of the UK’s leading anglers, Ian Welch, has been appointed Editor of Fishing Magic and has joined the management team of the website’s owner, Fish & Fly. Welch is the captor of the world’s largest freshwater fish – a freshwater stingray weighing over 55 stone, taken from the Maeklong River, in Thailand.
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Welch said: “My input will be to continue to deliver the very best of what Fishing Magic does now and to expand the site to deliver a wealth of new material.” Will Barnard has also joined the website as Sales Executive and the Fish & Fly management team.
“Russia has a rare opportunity to avoid the declines suffered elsewhere by learning from these mistakes, thereby ensuring that its salmon population remains robust.” The letter goes on to ‘implore’ Russia to reject any attempts to allow uncontrolled ‘free access’ of the species. It added: “Please act to save the Russian salmon rivers before it is too late for Russia and the rest of the northern hemisphere.”
New website for Cotswold
Cotswold Aquarius, the luggage specialist, has launched a new website. Visitors to www.cotswoldaquarius.co.uk will see new releases including the STD and DLX Pond Creepers carryalls and the Les Graviers Safety Cradle Mat, designed in conjunction with Luke Moffatt, owner of the famous Les Graviers carp lake. The launch of the company’s new Woodland camouflage range is also imminent.
ALSO THIS MONTH ● New buying supremo at Big 5
One of America’s biggest outdoor sports retail stores, Big 5 Sporting Goods, has named Boyd O. ‘Bud’ Clark as its Senior Vice President of Buying. He will replace Thomas J. Schlauch, who is stepping down after 19 years in the job and 44 years with the company. Clark has worked in the El Segundo-based company’s buying department since 1992, serving as Vice President of Buying for the last 12 years.Big 5 operates 396 stores in 12 states.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Realtree shifts focus back onto Europe after changing its structure
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ix months after announcing the closure of its UK office, American camouflage and outdoor door sportswear manufacturer, Realtree, has revealed ealed its target markets in Europe. In an exclusivee interview, the company’s Licencing Category ory Manager, Nolen Sweet, told Angling International: “Some ome customers and partners feared that Realtree was pulling ing out of Europe completely and abandoning them. This couldn’t ouldn’t be further from the truth.” He added: “We are committed to working with new w promotional partners to help spread the Realtree message sage and continue to gain market share throughout Europe. e. “Realtree is looking to expand its markets in the UK and other countries, such as France, Spain, Germany and Russia. “So far we have seen positive growth in our business in Europe and we are excited for what the future can bring.” In October last year, the company made the shock announcement that it was closing its UK base with immediate effect, resulting in the redundancy of Realtree Europe’s Managing Director, Donna Hambleton. Sweet explained: “There were several factors that led to the decision, but mostly it came down to the fact that we believe we can better manage the administrative work,
“Some European partners thought we were abandoning them. It was simply not true.”
marketing efforts and promotions and overall growth of the European market in-house. “All our domestic operations are handled in our Columbus, Georgia, office and we have seen great success in bringing all our domestic business aspects in-house. With that in mind we felt our European operations would benefit from our internal efficiencies. “The time zone difference should have minimal negative effect on our European partners because of today’s communications technology.” Sweet said that European partners should see a ‘regrowth’ in Realtree’s core marketing efforts. “We are looking to cover all Europe with the Realtree patterns and brands. “With the ever-changing economy, retail and media outlets, Realtree has adapted and reorganised its structure so that we can continue and better serve all our partners and help grow the hunting and outdoor markets in Europe.”
HOLLY KUDOS ADDS MORE DOWNFORCE Holly Kudos has been quick to add to its new ultra-fast sinking Downforce braids range. The company says that due to demand from customers rs it has introduced a soft skinline to the line-up. Marketing Manager Lucas van der Geest said: “Until recently all the skinlines Holly Kudos offered were semi-stiff, ideal for making combi and stiff rigs. “However, we noticed a growing demand for a softer skinline that could be used as a normal hooklink, but with better anti-tangle properties – so we added the soft skinlines ines to our range.” Available to OEM cusatomers only, they come in Moss Green, Mud Brown and Dark Grey and in breaking strains of 15lb, b, 25lb and 35lb.
Future looks bright for Foundation The Future Fisherman Foundation (F3) has had its future secured by The Bass Federation (TBF). F3 – the organisation that is dedicated to introducing the youth of North America to fishing and the outdoors – has joined forces with TBF, the oldest and largest organised grassroots organisation in bass fishing,
after struggling to raise much-needed funding to support its programmes. The merger will ensure important F3 programmes such as Hooked on Fishing Not on Drugs continue to be available. Under the agreement, F3’s assets have been transferred to TBF. TBF President/CEO Robert Cartlidge said: “F3 and TBF share
common goals when it comes to the importance of providing fishing and educational opportunities for America’s youth. “We welcome F3 under the TBF umbrella and expect to see youth fishing efforts continue to grow in ways that might not have been possible without this merger.”
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
RFA calls on anglers to boycott Safeway stores
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ecreational fishermen in the US have been urged to boycott one of the country’s biggest supermarket chains. The Recreational Fishing Alliance (RFA) has called on anglers to stay away from Safeway after a press release from the grocery Jim Donofrio has wriiten to the Safeway chief informing store giant openly endorsed him of RFA boycott legislation to close large areas of Californian state waters to fishing. Its California chapter has asked anglers on every coast to send a message to Safeway that citizens have a right to fish. The RFA said California’s Marine Life Protection Act (MLPA) is an initiative under which large areas of state waters are being closed – possibly forever – to public fishing access. “Apparently Safeway has gotten some bad advice from the people in the ocean protection racket, “ said Jim Martin, West Coast Regional Director of the RFA. Martin added : ‘Safeway says it is supporting conservation groups that make a difference, but that is just greenwashing..” Jim Donofrio, Executive Director, said the RFA planned
to send letter to Steven A. Burd, Chairman, President and Chief Executive Officer of Safeway, officially informing him of the RFA’s intention to support a nationwide boycott of the chain. He said: “It is our hope that Mr Burd will stop and recognize that our rights to open access of a pubic resource are being taken away by preservationist smoke and mirror rhetoric and that by financially supporting anti-fishing groups Safeway is actually supporting attacks on our recreational fishing community.” In an official statement, Safeway said: “An important part of being a responsible seafood business is to not only limit the impacts of where we are fishing, but to set aside areas where we are not. Marine Protected Areas (MPA’s) are important to ensure the biodiversity and productivity of our oceans. “In California, Safeway is a proponent of the MLPA which balances the use and conservation of living marine resources through a statewide network of MPA’s.”
“Safeway is actually supporting attacks on our recreational fishing community” – Jim Donofrio
Excise tax boost for conservation Between 1955 and 2006 sport fishing manufacturers saw a 2,157 per cent annual return on excise taxes paid, reveals the US fishing and hunting research specialist, Southwick Associates. Excise tax, levied at a rate of 10-11 per cent on most Rob Southwick, owner of products, is apportioned to the Florida-based fishing American states for use in and hunting specialist, restoration programmes Southwick Associates. under the 60-year old Sport Fish Restoration Programme. Every three months manufacturers and importers of fishing, hunting and shooting sports equipment write cheques to the federal government. “These payments can be seen as an investment because federal law earmarks those dollars for the maintenance and enhancement of the country’s fish and wildlife populations,” points out Rob Southwick. “The result is abundant, sustainable fish and wildlife populations, with more diverse opportunities for sportsmen and women.”
Anglers and hunters respond by purchasing equipment manufactured or imported by the companies that pay the tax. The total annual excise tax collected from fishing is $667 million, which is invested by fish and wildlife agencies in fisheries conservation, access, education and more. The law that generates these funds also protects fishing and hunting licence dollars from being spent on anything else but fish and wildlife management and conservation. Fishing licence dollars amount to $604 million annually.
ENERGY BOOSTER
In an unusual brand extension, Imperial Baits has launched a new energy drink for anglers. Called ‘For The Big Fight’, it contains high levels of taurine, the amino acid thought to increase alertness and prolong wakefulness. “The first energy drink for anglers stimulates the metabolism and prevents fatigue,” said Imperial owner Max Nollert. “After a hard day’s work the angler can go fishing with renewed energy.”
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Big Rock enters Canadian market
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ig Rock Sports – one of North America’s biggest wholesalers of fishing tackle and outdoor sports gear – has made its first steps into the Canadian market. It has bought British Columbia-based Inland Pacific Distributors, following the decision of its owners to review their retirement options. Big Rock Sports CEO, Ed Small, said: “Inland Pacific’s long-standing commitment to the independent sporting goods retailer in Canada makes them an ideal platform for our expansion into the market. “As part of Inland’s succession plan, the current owners, Stu Slater and Tony Nesci, contacted us after reviewing their retirement options. They selected Big Rock as the best way to continue building on Inland’s success.” Slater, President of Inland, said: “After
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40-plus years of serving the independent retailer, Tony and I decided it was time to hand over Inland to someone who would continue to build on our success and commitment. “Our research clearly indicated that partnering with Big Rock was the right thing for our customers, employees, vendor-partners and the industry as Tony and I planned our retirement.” Slater and Nesci will continue to work with Inland and Big Rock for an indefinite period to ensure a smooth transition. Big Rock Sports is based in Newport, NC, and services over 15,000 retailers internationally with a direct salesforce that represents over 1,200 manufacturers. Inland operates out of three regional distribution centres across Canada and has been working in the independent sporting goods sector for over 40 years.
Angling International July 2011
Tubeology ties up New Zealand deal
Tubeology continues to break new frontiers at a phenomenal pace. Hard on the heels of distributorship agreements as far afield as Japan and Canada in the last year, the UK-based fly fishing innovator has tied up a deal in New Zealand. It has signed a distributorship agreement with Palmerston North-based Action Bait and Tackle to supply the country with its products. Ann Kitchener, coAnn Kitchener, co-owner of Tubeology, said: owner of Tubeology. “Led by passionate and experienced angler, Mark Graham, the team at Action Tackle love innovation and new products so they see Tubeology as a perfect solution to offer their dealers across New Zealand. “Tube fishing in the country is a hot new topic and Tubeology fits in just perfectly. “Our growth continues at a phenomenal rate. This launch comes on the back of agreements in the UK, Scandinavia, Iceland, Canada, Europe, Ukraine and Japan.”
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
RBFF to mark keynote legislation in Las Vegas
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are doing the most to preserve our he Recreational Boating wildlife and natural resources.” and Fishing Foundation Sieber added that the RBFF was (RBFF) is celebrating the intent on getting its message across to 75th anniversary of the two particular parties: 1) people who introduction of the most do not know that outdoor enthusiasts successful conservation legislation in the history of North America. At ICAST contribute to the preservation of the outdoors; and 2) the industry itself it will be highlighting the groundthat pays excise tax into the fund. breaking Federal Aid in Wildlife She explained: “The latter are Restoration Act that was signed in 1937 responsible for contributing to the by President Franklin D. Roosevelt. It enshrined in law a tax system, paid fund and it is important that they by everyone associated with recreational know what good it is doing.” Sieber said: “ICAST is the ideal boating, fishing, hunting and shooting, to be used to preserve America’s wildlife platform to promote the WSFR programmes because everyone who is and natural resources. Since then the Wildlife & Sport Fish at the show contributes to the Sport Fish Restoration Fund.” Recreation (WSFR) programmes have The 75th anniversary is being supportreceived more than $12bn for fish and ed by a campaign, ‘It’s in Our Nature’, wildlife conservation initiatives from hunters, anglers, shooters, boaters and which is being backed by a Facebook page and the launch of a website. associated equipment manufacturers. Heather Sieber, RBFF Vice President, Sieber said: “The most important Communications, Conservation & content on the website will reflect real Stakeholder Engagement, said: “It is local stories showing projects that have critical that we mark this very been restored. It is aimed at consumers important anniversary. and their need to know about where “Currently there are no alternative, their dollars are going, but also the dedicated funding systems in place – real-life success of the programme.” beyond excise tax and licence fees – to For information call + 703 519 0013, help support fish and wildlife conserva- email rbff@rbff.org or visit rbff.org. tion. Without the most traditional outdoor users’ contribution or new funding streams, America’s conservation ICAST BOOTH No: 2005 legacy could be in peril. “That is why it is so important that the contribution made by the angling, boating, shooting and hunting fraternity to wildlife conservation is highlighted.” She added: “It is not common knowledge that the people who are involved in all aspects of boating, fishing, hunting and shooting Members of the Kansas Department of Wildlife and Parks Stream are the very people who Management Programme at work on a WSFR project. The Arizona Game and Fish Department has joined the State Fishing License Marketing Programme run by the Recreational Boating and Fishing Foundation (RBFF). The programme is dedicated to increasing participation in fishing and generating awareness of the link between licence sales and conservation efforts. More than 30 states currently take part in the initiative. “The RBFF is helping forge new ground on behalf of fish and wildlife management agencies in the realm of data analysis and marketing,” said Larry Voyles, Director of the Arizona Department.
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Angling International July 2011
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Esca Global to miss shows
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sca Global, the Norwegian manufacturer of fish attractors, has announced that it will not be attending either EFTTEX or ICAST this year. Managing Director and Chairman Morten Dale and his wife Kathleen Sullivan Dale, Marketing Manager, made the “regrettable” decision following the loss of their eight-year-old son in a boating accident. However, the company assures its customers that it will be back at both shows in 2012. In the meantime, it will focus its efforts on growing existing markets, strengthening the organisation and continuing to market its products worldwide. “We regret that we won’t be meeting customers in Amsterdam
and LAs Vegas this year but we look forward to working with them and growing the business as we regroup after this devastating loss,” Morten MD Morten Dale has Dale said. issued a statement. “We are planning to introduce some new and extraordinary products next year.” Esca’s products, which imitate the ocean’s lights and electromagnetic fields using computer chip technology, have generated huge interest in the market in the past three years. The company has operations in Bergen, Hong Kong and New York.
MATAGI TAKING ORDERS FOR ‘UNIQUE’ PAINTED REEL SEATS Fishing Workshop Matagi, the Japanese manufacturer of rod components, is making available a wide range of Fuji reel seats in customised colours. The Osaka-based company produces a selection of seats in original colours and patterns (see picture above) but will also paint to customer requirements where possible. Everything is painted in Matagi’s own
Japanese factory and orders can be accepted even for single pieces. Matagi prides itself on the extent of its inventory and also on the fact that its unique products cannot be found anywhere else in the industry. For more information about Matagi’s painted reel seats and other rod components, or for the company’s latest catalogue, email questions@ matagi.co.jp or visit www.matagi.co.jp July 2011 Angling International
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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Early show bookings lift Australian gloom
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pace sales for August’s Australian Fishing Tackle and Marine Outdoor Show were running 10% ahead of last year when Angling International spoke to the organisers at the end of May. The Chief Executive Officer of the Australian Fishing Tackle Association (AFTA), Doug Joyner, revealed that 75 companies had already booked booth space for this year’s event. These included household names from across the world, Shimano, Daiwa and Rapala, along with Australian
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companies such as Alvey Reels. Joyner said: “The fishing tackle market in Australia is static at the moment so we are encouraged by the response thus far. “Natural disasters, such as the flooding in Queensland and Victoria, have not helped trade in the short term and internet sales from overseas is an unknown quantity – as is the two-speed economy that Australia is currently experiencing.” The trade-only event is taking place from August 15th to 17th at its usual venue, the Gold Coast Convention and Exhibition Centre, in Broadbeach, Queensland (pictured, left). It is the first time in a number of years that it has not been held on one day over the weekend. Joyner explained: “It is a trial to help with retail attendance. As stores do a lot of their business over the weekend we have moved it to a weekday event. “The weekend was a hangover from the past when the show used to be open to the public on the last day. It is now an all-trade event so weekend opening is irrelevant.” Show opening times are: 9am to 5.30pm on Monday and Tuesday and 9am to 3pm on Wednesday.
No move for Rod Show North America’s International Custom Rod Building Exposition will stay at its High Point, North Carolina home for at least another year. The event’s organiser and owner, Tom Kirkman, told Angling International that a plan to switch it to another venue has ended in failure. Kirkman was looking to relocate to the Benton Convention Center, in WinstonSalem – 20 miles away – because it offered better nightlife and hotel facilities. He said: “We could not get the dates we wanted so we have decided to remain at High Point. It is a good venue, but the facilities outside are not great.” This year’s Custom Rod Expo attracted a record 3,000 visitors – a 10% increase on 2010. A date for the 2012 Custom Rod Expo has yet to be announced, but it will be either at the end of February or the beginning of March.
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
Pozo’ changes web strategy Pozo’ Fly Fishing Products has launched a new website as part of its expansion plans. The website – www. pozoflyfishing.com – will no longer sell directly to the public Looking beyond Italy but will showcase for growth: Pozo’ CEO available products. Guido Volterra. “The site reflects the profile and future objectives of our company,” said CEO Guido Volterra. As reported in February’s Angling International, the 20-year-old company has embarked on a promotional campaign to grow its business outside of its native Italy. In exciting times for the company, Pozo’ booked to exhibit at EFTTEX in Amsterdam in June and is working on new rods, reels and other products for the coming year.
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Strike Pro plan wooden lures for pike
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olfcreek, a brand famous in Sweden for its handcrafted wooden lures, is to produce a new lure series for Strike Pro, the Taiwanese company whose products are marketed worldwide. The joint venture will “hopefully” see one new product unveiled at EFTTEX in June and available in the shops by late autumn. Managing Director of Strike Pro Europe/CWC Leif Collin told Angling International: “Wolfcreek owner Anders Ulvforsen is working closely with Strike Pro Europe/CWC on the design and testing of new high-quality predator lures. The target market will be Europe to start with, but longer term we will work worldwide as usual.” Wolfcreek was established five years ago and quickly established a good reputation, particularly for its pike lures. All of Ulvforsen’s products are hand-made using mainly oak, pine, cedar and beech. Wolfcreek will continue to operate as an independent company and Ulvforsen will produce a limited series of handcrafted lures under the brand. For further information on Wolfcreek call +46 876 10600, email lc@strikepro.se or visit www.strikepro.eu.
Angling International July 2011
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
South Africa’s key trade show stands firm in challenging times
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AFTAD – the South African fishing tackle trade show (pictured below) – has managed to defy a countrywide industry decline that has seen sales drop by 15% over the last two years. The organiser – the South Africa Fishing Tackle Agents and Distributors (SAFTAD) – says that over the last two years exhibitor numbers have grown by approximately 10% and attendances have increased by around 6% a year.
SAFTAD’s Howard Josceleyne, told Angling International: “The economic situation has affected our industry with overall sales down around 15%. It has affected the top end of the market with most consumers buying down. “However, the consensus in the fishing industry is that we should see an increase this year with a positive growth of around 3.4%.” He added that he expected the renewed confidence
to be reflected at SAFTAD which takes place on July 23rd and 24th at the Unisa Conference Centre, Ormode, near Johannesburg. This year 55 companies, including the likes of Zebco, Daiwa, Rapala, Pure Fishing and local brands, will be in attendance. The show, which is restricted to the retail fishing trade and the media, is expected to attract around 1,400 visitors.
KEY GLOBAL SHOWS IN JULY AND AUGUST 2011 AMERICA
BRAZIL
SOUTH AFRICA
AUSTRALIA
ICAST 2011 Date: July 13-15 Venue: Las Vegas Convention Center, Las Vegas Visitors: Trade only www.ICASTfishing.org • See preview, starting on page 39 SAFTAD Show (South African Fishing Tackle Agents and Distributors) Date: July 23-24 Venue: Unisa Conference Centre, Ormonde, Johannesburg Visitors: Sportfishing trade professionals only www.sportstrader.co.za
Pesca Trade Show 2011 Date: August 10-12 Venue: Centro de Convencoes Frei Caneca, Sao Paulo Visitors: Trade only www.pescatradeshow.com.br Australian Fishing Tackle Show Date: August 15-17 Venue: Gold Coast Convention and Exhibition Centre, Broadbeach, Queensland Visitors: Trade only www.afta.net.au
EXHIBITION DATES CONFIRMED FOR 2012
BRAZIL SHOW OPENS DOORS The largest sportfishing show in South America opens its doors in Sao Paulo, Brazil in August. The fast-growing Brazilian Sportfishing Trade Show will this year play host to more than 60 exhibitors, including global giants like Shimano, Daiwa and Rapala. More than 2,000 retail buyers attended last year’s event, contributing to a 30% increase in sales on 2009.
The Brazilian Sportfishing Trade Show is taking place from August 10th to 12th at the Frei Caneca Convention Centre in the city. Last year’s show – the fourth in its history – saw a 20% rise in visitor numbers to around 5,000. Opening times for this year’s event are: Wednesday and Thursday – 2pm to 10pm; Friday – 12pm to 8pm.
Bulgarian gamble pays off
The first of Bulgaria’s two fishing and hunting shows of the year was combined with an extreme sports exhibition at the Inter Expo Centre in the country’s capital, Sofia. As a result, the event drew a considerably higher attendance compared to the same show last year with 6,000 visitors taking in the sights. The focus now turns to the next event that 32
caters exclusively for anglers and hunters and takes place between September 14th and 18th, again in Sofia. It coincides with the start of the new hunting season in Bulgaria, but is also a popular event on the angling calendar with all the latest tackle on display and some of the country’s top anglers on hand to offer advice and tuition.
Angling International July 2011
FRANCE
Carrefour National Peche Loisirs January 13-15, Clermont-Ferrand Salon Européen Des Pêches En Mer, January 27-29, Nantes
CANADA
ITALY
CarpItaly February 11-12, Millennial Fair, Gonzaga Fishing Show 2012 February 24-26, BolognaFiere, Bologna
CZECH REPUBLIC
Western Canadian Fly Fishing Expo January 27- 29 Spruce Meadows, Calgary
Rybareni March 8-12, Brno Exhibition Centre, Brno
GERMANY
The Big One March 10-11, Farnborough Airfeld
Jagd Und Hund January 31-February 5 Westfalenhallen, Dortmund ANSPO October 26-28, Kassel.
NETHERLANDS
UNITED KINGDOM
SWEDEN
Sportfiskemassan March 23-25, Kistamassan, Stockholm
Carp Zwolle February 4-5, Ijsselhallen, Zwolle Visma March 22-25, Ahoy Arena, Rotterdam
LATVIA
CHINA
Yenisey April 5-7, Siberia International Exhibition Centre, Krasnoyarsk
China Fish February 6-8, New China International Exhibition Centre, Beijing
Angling Riga March 30-April 1, Riga International Exhibition Centre, Riga
RUSSIA
COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
ASA backs plan to ban ‘back door’ legislation
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he American Sportfishing Association (ASA) has welcomed a move to ban politicallyinspired attempts to outlaw lead in fishing tackle through the back door. It has backed the introduction of the Hunting, Fishing and Recreational Shooting Sports Protection Act, Gordon Robertson, that would ensure any future regulaASA Vice President. tions on fishing tackle are based purely on scientific data instead of unjustified petitions. “The legislation will – if adopted – put an end to attempts to over-regulate the recreational fishing and hunting industries and protect the rights of anglers. The act will help protect one of our nation’s greatest pastimes from unwarranted regulation,” said ASA Vice President, Gordon Robertson. “The sport fishing industry applauds the Congressional Sportsmen’s Causcus leadership and additional sponsors of this legislation for addressing an issue that urgently needs a dose of common sense.” Last year the Environmental Protection Agency (EPA)
“The act will help protect one of our nation’s greatest pastimes from unwarranted regulation” – Gordon Robertson
dismissed a petition filed by several organisations seeking to ban the manufacture and trade of lead fishing tackle and ammunition under the Toxic Substances Control Act (TSCA). It ruled that the petitioners did not demonstrate such a ban is necessary to protect against reasonable risk of injury to health or the environment. The proposed new legislation supports and reinforces the EPA’s decision by clarifying the TSCA exemption for ammunition and fishing tackle. “Despite the EPA’s clear ruling, the petitioners continue to attempt to push the ban by filing a lawsuit to force the EPA to regulate lead fishing tackle and ammunition,” added Robertson. “The Hunting, Fishing and Recreational Shooting Sports Protection Act is needed to protect traditional fishing tackle and ammunition from unjustified bans that will harm the economy and reduce participation in outdoor activities. “There is no scientific evidence that the use of lead is having an adverse effect on loons and other waterfowl – the reason the groups often cite for a ban. “Last November 43,000 anglers helped to defeat the most recent attempt to ban lead tackle by sending a loud and clear message to the EPA and that had a significant impact on its decision. “However, the issue is not yet resolved and we encourage anglers to contact their members of Congress and urge them to support the act,” added Robertson.
Cabela’s 50th year record-breaker America’s best-known outdoor retail store – Cabela’s – is celebrating its 50th year with record sales. The company that started out selling fishing and hunting gear through a mail order business in Sidney, Nebraska, in 1961, reported record sales of $2.7bn for 2010, shareholders at its annual meeting were told. Its CEO, Tommy Millner, said:” Last year we introduced our 2012 vision, which is to become the best multi-channel outdoor retail company in the world. For the last 12 months our entire company has been focused on this goal. I am pleased to report we are well on our way to achieving it.” He added that Cabela’s has expanded its online offering and has ventured into the world of social networking. The Cabela’s Facebook page earlier this year reached its one millionth ‘like’. Meanwhile, Cabelas’s Inc. has appointed Beth M. Pritchard to its Board of Directors. Pritchard’s previous roles included CEO of Sunrise Beauty Studio LLC, which develops third party beauty care brands for retail and wholesale customers, President and CEO of Dean & Deluca Inc., a
retailer of gourmet and speciality foods, and President and CEO of Organized Living Inc., a retailer of home and office storage products. “Beth’s retail, marketing and leadership experience will be invaluable as we focus on our strategic initiatives and look to profitably expand our retail store count,” said Millner.
July 2011 Angling International
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FLY FISHING
UPDATES
in association with
TM
Freedom Hawk looks beyond USA The IFTD show in New Orleans will herald the ‘next generation’ of Freedom Hawk boats. The company is set to launch a more robust model that will offer anglers the ability to stand and fish in more open waters. David Hadden, Director of Sales and Marketing, said: “In the past we have produced kayaks that were designed for protected water stand-up fishing like the Freedom Hawk 12 which is a proven best seller. “Now we are putting a lot more effort into making a
Above: the new ultra-comfortable Elite Angler seat will be on the Freedom Hawk booth alongside the new kayaks.
stronger model that is capable of stand-up or sit-down fishing in oceans and seas. “In Europe and Scandinavia kayak anglers do not have the access to the vast array of waters we have in the US. Much of their fishing from boats is done in more open waters and our new product is designed to meet that requirement. “In some European countries there is a minimum 4m restriction for fishing in open seas. At 4.2m (14ft), our kayak exceeds that limit. It also has a much larger capacity – 450 lbs – than any other kayak we have designed before and comes with much larger and heavier paddles.” The new kayak will make its debut at IFTD and go on sale at the beginning of October. The company will also be showing off its mid-season accessory launch, the Elite Angler Seat. New for 2011, it has been described as ‘the most comfortable kayak seat you will ever sit in’. Non-corrosive and fully adjustable, it can be attached easily and removed to be used as a camp or beach chair
Fish Pimp to unveil brand new line-up Fish Pimp has unveiled its 2011 line-up of what it calls ‘highly evolved’ fly fishing accessories, including several new products that deliver significant innovations. Formally known as Angling Evolutions, the company is rolling out with a new name, new packaging and new products at the IFTD Show in New Orleans. It will be showing off new products such as its Shake N Float dry flying system and Renew Line Tool clip-on cleaner. It says it has also completely redesigned its strike indicator to be more aerodynamic and offer a new dead drift configuration option. “Our goal is to help people catch more fish and experience less frustration on the water,” says Quentin Hoffpauir, Fish Pimp Sales Co-ordinator. “That means taking a hard look at all of our traditional approaches, then figuring out ways to re-design and re-engineer them to make them better.” The company says it has maintained this with its three flagship products:
• Shake N Float Described by the company as a revolutionary fly drying system that keeps drying agent and floatant in a single container but separate chambers. With just a couple of quick turns, anglers can dry flies and apply floatant quickly with no mess and a longer lasting effect. It comes in either a re-fillable premium version or a single-chamber, single-use disposable option. • Renew Line Tool A clip-on cleaning tool that allows anglers to protect and condition while they reel. It clips to the rod, securing the fly between two cleaning pads that apply Fish Pimp’s fly line cleaner and conditioner as the line is reeled in. It fits any size rod and does not leave a scuff. • Fish Pimp Strike Indicator One of the industry’s most popular strike indicators, it has been completely re-designed with a dimpled surface to reduce drag in both the forward and back casts. A tighter, more secure hold and a new dead drift option gives anglers three quick-change configuration an choices. It is available in three sizes – mini, ch original and jumbo – and red, white, yellow or or black colours. The new patent-pending design is said to be 30% lighter than other de foam fo indicators and can be used repeatedly without kinking your leader. wi ● Business contacts Tel: +1 866 461 2449 Email: info@fishpimpco.com Em Web: www.fishpimpco.com We
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Angling International July 2011
during non-fishing hours. It has been designed to fit the Freedom 12 and 12UL. Hadden said that more and more of the company’s kayaks are being modified into motorised fishing vessels. To cater for this fashion the company has introduced a motor mount for its two Freedom Hawk 12 models. At IFTD Freedom Hawk will also introduce a new motor mount that fits all four models. Made of corrosionproof materials, this mount can be added in minutes to all models and easily accepts a 30 to 40 thrust electric motor. It retails for $109US. ● Business contacts Tel: +1 978 225 1511 Email: sales@freedomhawkkayaks.com Web: www.freedomhawkkayaks.com
ORVISUPDATESITS CLEARWATERRODS
Orvis Rod & Tackle will be taking completely new and re-designed Clearwater fly rods to the IFTD show in New Orleans. The Sunderland, Vermont, company’s Marketing Director, Tom Rosenbauer, says that the new-look mid-price rods have been introduced following the success of its Fly-Fishing 101 courses this year. He said: “Orvis is really excited about bringing new people – especially families – into fly fishing. Our courses have been getting national news exposure and thousands have got free lessons at Orvis stores and at the premises of our dealers. “In that light we are excited to bring the new Clearwater rods and die-cast price point fly reel to the show.” He added that as the company’s sales of Helios rods continued to show an upward swing, all models in the range will be showcased at IFTD. In New Orleans they will be alongside an upgrade to the Orvis patented Sonic Seam wader line, new flats hikers and an “exciting” new fly line development.
WATERWORKS-LAMSONFINE-TUNES ITSICONICLITESPEEDAHEADOFIFTD “The Litespeed”, says WaterworksLamson designer Mark Farris, “continues to be, much as the Porsche 911, an iconic design that people love. It is a solid platform for continued improvement.” The Ketchum, Idaho company, has this year fine-tuned the WaterworksLamson Litespeed ultra-large arbor reel, making a great reel even better. The reel will be among the products being showcased by WaterworksLamson when the company exhibits at this year’s IFTD in New Orleans. “Re-contouring the spool face, coupled with a slightly longer handle, offers improved ergonomics,” added Farris. “The drag knob has been redesigned for more grip. The modified spool face acts as a counterweight, creating a perfectly balanced reel.
“Lighter without sacrificing strength, the Litespeed Hard Alox comes in a close second to a corresponding Force reel in terms of retrieve rate and weight, and each shares our patented maintenancefree, super smooth conical drag.”
Mystic Rods in bullish mood As far as timing goes, the launch of Mystic Fly Rods couldn’t have been much worse. The Michigan company’s arrival in the market preceded one of the worst economic downturns in history – and was followed by severe spring weather that made many waters unfishable. However, owner Dennis Klein reports growing year-on-year sales trends, both in repeat customer orders and new stockists, and is optimistic about the IFTD show in New Orleans. “Things looked dismal until we went back through the books,” said Klein. “Much to our surprise, the situation is good. “My test of sustaining and growing the company is to ensure that we continually take care of our existing customers. This is our first and foremost objective. “Beyond that, the three cornerstones of a healthy business are innovative technologies, price and quality. The latter is the most difficult because it is subjective. What it means to one person may not be true for another.
“At Mystic quality is what you get from the beginning of the value chain all the way through the life of our products. That is our personal guarantee. As for innovation, without keeping our products at the top of the technology scale we would manufacture nothing more than just another fly rod – and there are plenty of those to choose from.” Mystic has attended fly fishing’s major show for the past two years in Denver and, despite scepticism in some quarters about the 2011 location and timing, Klein is optimistic about the show. “We expect to meet new customers that have not attended the show in Denver, many of which will never have seen or heard of Mystic Fly Rods,” he says. “We will unveil our new Saltwater Tremor Series, which is handcrafted in the US. “The Reaper Series has exceeded our expectations in sales and performance since its launch in spring 2011, so we are introducing steelhead and salmon models this August for the fall season.” July 2011 Angling International
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NEWS
POSITIVE SIGNS WILL SEE SHOW DEFY ECONOMY
Despite another challenging year for the US economy, booth sales and registration numbers point to another great ICAST, reports Mike Nussman, president and CEO of the American Sportfishing Association, the show’s organisers. In the context of the current trading climate, whatkindofICASTareyouanticipating thisyear? Despite the challenges still facing our economy as we recover from a significant recession, both tackle and fishing licence sales are doing well, so we’re expecting a very good show.
Mike Nussman: Optimistic despite challenging times.
How is exhibitor space and visitor registration progressing? The positive state of sales and fishing participation is reflected in booth space sales and registration. This year, we expanded the show floor and, even with an expanded show floor, we have a waiting list for booth space. Last year you delivered an impassioned call to arms when you urged the trade to unite behind KeepAmericaFishing. How is that going? Will it play a part in this year’s show? From product sales to angler education efforts, ASA’s members have stepped up in a variety of ways to help raise awareness of KeepAmericaFishing™. It’s vital that anglers play a role in helping to ensure recreational fishing’s future through lending their voice in policy issues to providing financial support. ICAST will feature a seminar outlining the challenges facing recreational fishing and the industry and how everyone from buyers to media can play a role in supporting this effort. In addition, ASA staff will be available
in the ASA Resource Center (Booth 1727) to answer questions. ICAST extended an invitation to fly fishing companies this year. What kind of response has this generated? ICAST is open to the entire spectrum of companies who see recreational anglers as their customers, including tackle manufacturers, accessories and apparel manufacturers and boats and boating accessories. Fly fishing, boats and boating accessory manufacturers are finding that exhibiting at ICAST – and introducing products in the New Product Showcase – is an important business opportunity for them. This year, ASA added new categories for fly fishing products and an expanded boating category to reflect this. I understand you have options for both Vegas and Orlando for 2013. When will the decision be made on the location? ICAST 2012 will be on July 11 - 13, 2012, in the Orange County Convention Center, Orlando, Florida. ICAST 2013 will return to the Las Vegas Convention Center, Las Vegas, Nevada, on July 10-12, 2013. Do you have a message for the industry in the run-up to the show?
IN THIS SECTION 40 Pure Fishing 40 Boone Bait 42 Eagle Claw 42 Western Filament 42 Halco Tackle 44 Trophy Technologies 44 American Fishing Wire 47 Strike Pro 47 FirstDart 48 Frichy 48 Momoi 48 Plano 48 Momoi 51 Panther Martin 51 Northland Tackle 52 Rapala 54 Hobie Cat 54 Koppers 54 Montauk 54 Frabill 56 Shimano 56 Angler Pro 59 Centro Corporation 59 Aquaz 59 VMC 61 Wake Fishing 62 Extreme Fishing
I want to thank the American Sportfishing Association’s members and our ICAST sponsors for all their support. It’s been another challenging year for our economy, but booth sales and registration all point to another great show. I look forward to seeing everyone in Las Vegas.
July 2011 Angling International
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NEWS
Welcome to line’s next generation, says Berkley
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ne of the world’s d’s leaders in fishing ng line development ment has introduced ed what it describes bes as a new ultimate spinning reel line that pushes the limits for minimum imum diameter and maximum strength. gth. Pure Fishing says that its Berkley kley NanoFil Uni-Filament Fishing Line, with its thin, smooth texture, allows llows anglers to effortlessly cast farther er with unsurpassed precision. It adds that anglers are shocked cked at over the amount of water they can cover tility and NanoFil’s incredible versatility ide makes it a unique tool for a wide tions. variety of spinning reel applications. NanoFil allows anglers to go lighter; sensitivity is magnified by goingg down a reel size and using lighter rod actions. Light presentation is the key to es catching a wide range of species Fil allows throughout the year and NanoFil thing. anglers to feel absolutely everything. he a mono nor a Berkley says NanoFil is neither braid. Instead it is the next generation of fishing line. NanoFil is made out of gel-spun polyethylene, much like a superline, but its unique Unified Filament Technology takes hundreds of Dyneema nanofilaments that are molecularly linked and shapes them into a unified filament fishing line. This process gives this line superline-type strength, zero stretch and zero memory. The uni-filament process makes it feel and handle like a smooth monofilament. “Thin and smooth are the first words that you think of when you touch it. Wow, is the first thing you say when you use it!” said Berkley Pro and 2010
FEATURES Sizes: Available from size 0.036mm to 0.19mm; 1.41kg to 12.65kg test. 0.001ins to 0.008ins - 1lb, 2lb, 3lb, 4lb, 6lb, 8lb, 10lb and 12lb Colour: Clear Mist. Spool sizes: 150yard filler, 300-yard filler and 1,500 yard bulk. 50 metre Filler Spool / 125 metre Filler Spool / 270 metre Filler Spool / 1800 metre Bulk Spool.
Masters Walleye Champion, Johnnie Candle. “I knew on my first cast I was using something different,” he added. NanoFil lends itself to a wide variety of techniques, but it is most useful when anglers desire an ultrasmall diameter line for greater casting, yet also want the ultimate sensitivity to feel the most subtle of bites. For best knot results, use the NanoFil Knot – a double palomar that increases strength by 15% over a standard palomar knot.
MAKE CONTACT BEFORE ICAST Tel +33 450 967 700 Email contact@fr.purefishing.com Website www.berkley-fishing.com
ICAST BOOTH No.
2403
Boone puts faith in new UV Hoochie Boone Bait, the US lure and terminal tackle colours and in packs of five. There is also a company, will be revealing one of its lat25-inch-long version in six colour options. est creations to American buyers when it Company owner Peter Foley recently exhibits at its 59th consecutive ICAST in reported a significant year-on-year sales July. The Florida-based manufacturer plans increase and believes that new product like to unveil its UV Hoochie, a lure designed to the UV Hoochie, combined with existing attract species including chinook, salmon, favourites – plus his company’s focus on pink salmon, king salmon and steelhead. prompt shipping – will continue the sales The UV Hoochie, which was also momentum into next year. exposed to European retailers at EFTTEX, is generally trolled from a MAKE CONTACT BEFORE ICAST ICAST BOOTH No. downrigger behind a flasher and is Tel +1 407 975 8775 pre-rigged with two single hooks. Email boonebait@earthlink.net The 4.75-inch lure is available in ten Website www.boonebait.com
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Angling International July 2011
NEWS
TroKar to be sharper than ever in Vegas! TroKar’s presence at ICAST is unequivocal about the attributes of its new surgically sharpened TK300 and TK310 trebles. The people behind the brand say: “Quite simply they are the strongest, sharpest, baddest treble hooks ever made – with them you statistically increase your chance of hooking fish.” TroKar adds that the TK300 (right) is the ‘gnarliest’ round-bend treble around and the key to its performance was arriving at the perfect alignment of angles for each hook. They are offered in sizes 2, 4, 5 and 6. The TK310 comes in similar sizes, but is an extra-wide treble that has been ‘aggressively’ designed by TroKar pros. It is finished off with a black chrome auto-catalytic plating process for a stronger finish that helps to reduce wear and corrosion. TroKar adds: “Without an aggressive bite you need every edge you can get to turn hits into hook-ups, which is what that scary array of ‘uber-sharp’ TroKar hook points are designed for – that and embarrassing your competition!”
MAKE CONTACT BEFORE ICAST Tel +1 720 941 877 Email mgray@eagleclaw.com Website www.lazertrokar.com
ICAST BOOTH No.
1359
Western Filament makes breakthrough Western Filament believes it has achieved a major breakthrough in super-line technology that it expects to revolutionise the fishing line sector. Launched under the TUF-Line Duracast series as a fourth generation material, the line features high abrasion resistance and its reliability is said to be more than double that of its nearest competitors. It has a straight pull and knot strength that is 50% higher than the current Duracast line in the same diameter. Western Filament adds that the
Right: Spot the difference at 250x magnification: typical braided line (top) and fourth generation Duracast.
performance features are coupled with a line that performs flawlessly on a spinning reel and does not have any rod guide noise. Pro-staffers have indicated that it casts up to 20% further than comparable lines. The unique bi-component line utilises a method of fusing the micro-fine Spectra fibre filaments together through a patented process. Each micro-line fibre is securely bonded at the molecular level to the neighbouring fibre, ensuring a complete monolithic structure.
MAKE CONTACT BEFORE ICAST Tel +1 970 241 8780 Email wf@wfilament.com Website www.tuf-line.com
ICAST BOOTH No.
1618
Halco unleashes two-lipped Hamma 085 Australian lure maker Halco Tackle says that its Hamma 085 is a lifelike, clear-bodied, suspending casting lure featuring two interchangeable lips that allow it to work at depths of between 1m and 3m. The company’s Marketing Manager, Tim Carter, said: “The unique, interchangeable lips give the lure incredible fishing flexibilty and allow for a number of different actions and depths from the one product. “The custom-designed weight transfer system allows
the majority of the lure’s weight to move to the tail of the lure for accurate, long distance casts with no tumbling. However, on landing, the weight moves forward to the front of the lure for a perfect, slightly head-down position while suspending in the water columns.” The Hamma 085 is armed with two fine gauge Mustad No4 forged black nickel trebles for tough-to-hook species like mangrove snapper and snook. It is 85mm long, weighs 13g and comes in ten colours.
MAKE CONTACT BEFORE ICAST Tel +61 89 430 5080 Email tim@halcotackle.com.au Website www.halcotackle.com
ICAST BOOTH No.
808
NEWS
It’s time for the Rattlin Revolution The Rattlin Revolution Shad is the first lure to combine the sound and vibration of a traditional vibration bait with the segmented body and natural swimming motion of a swimbait, says Reaction Strike. The company adds: “Casting, trolling or jigging, it produces an action that is the colour palette is a ‘true work of art’. unlike any other bait (patent pending) The Rattlin Revolution Shad is three and as a vertical jigging lure – Hello, ice inches long with a new 4-inch model fishermen! – used to probe deep cover it making its debut at ICAST. Fast Fall is has no equal.” standard with Slow Fall available for The Rattlin Revolution Shad generates custom orders. its sound by belly roll at the lateral line and not by side-to-side movements. Additionally, Reaction MAKE CONTACT BEFORE ICAST ICAST BOOTH No. Strike claims, it has a tantalising Tel +1 317 936 5414 tail action that has never been Email krisreibel@hotmail.com achieved before. It adds that Website www.reactionstrike.com
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Angling International July 2011
AFW ready with ‘battle-tested’ swivels American Fishing Wire says that its new Ball Bearing Swivels and Snap Swivels have been battle-tested to survive the fiercest of one-on-one fish fights. The patented bullet shape provides full rotation and reduces water resistance, while the unique gun metal black finish minimises reflection and disguises the tackle. The swivels have a solid brass body, stainless steel bearings and welded rings for maximum security
MAKE CONTACT BEFORE ICAST
and to endure the unforgiving environment. The tempered, solid brass tournament snaps are designed to stay closed and keep you connected to the fish. Sales Director of AFW and HISEAS, Steven Miller, said: “AFW is a household name for anglers synonymous with quality. We have developed a line of ball bearing swivels and snap swivels that will certainly live up to the quality AFW is known for.”
Tel +1 610 466 6100 Email sales@americanfishingwire.com sales@hiseas.net Website americanfishingwire.com www.hiseas.net
ICAST BOOTH No.
1404
NEWS
FIRSTDART BRINGS PLATINUM HELIX TO THE STATES
Strike Pro set to unveil the Wolf Tail Developed by the famous Swedish lure builder, Anders ‘Wolfcreek’ Ulvforsen, the Wolf Tail is an ‘amazing’ tailbait, says Strike Pro. It has a gentle rolling action with the added teasing movement of a soft plastic tail. Strike Pro says that you can crank in the bait slowly or fast – it doesn’t matter. The fish can’t resist the deadly action. The Wolf Tail has a
patented screw link for the easy replacement of chewed plastic tails. It comes with Owner ST-36 2/0 hooks and is 23cm long with the replaceable tail. The bait is said to be excellent for pike fishing throughout the season.
MAKE CONTACT BEFORE ICAST
Tel +46 876 10600 Email lc@strikepro.se Website www.strikepro.eu
ICAST No. BOOTH No
1427
The Platinum Helix HCB is an ultra-fine PE line that FirstDart says has been specially designed for serious anglers looking for low stretch, great sensitivity, high strength and extra casting distance. Inspired by DNA molecules, it is produced using a state-of-the-art, triple inter-twined PE fibre technology that replaces the traditional braiding techniques of most multifilament lines. Not only can you get round lines as fine as 0.08mm, it is also cheaper. With the extensive research and development going into FirstDart’s new Homogeneous Compound Bonding (HCB) Platinum Helix HCB is available in black, process, line integrity is assured, says the grey, blue and fluo yellow. Customised company. colours are available on a bespoke basis. Combining the properties of thermal bonding technology on a helix MAKE CONTACT BEFORE ICAST construction, HCB produces a ICAST BOOTH No. smooth and reliable line that acts Tel +44 56 0248 1292 Email info@firstdart.com and feels like a monofilament, but Website www.firstdart.com has exceptional strength.
1804
July 2011 Angling International
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NEWS
Frichy ready to grow the pliers market
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other products on the market. They cost no more than the price of a fishing T-shirt.” The pliers are ergonomically designed and boast a comfortable tungsten cutter, spring-loaded handles and split ring jaws. Fan added that every pair of pliers that goes out of the factory has undergone eight different inspection processes to maintain quality and a long life.
hinese manufacturer Frichy says that over the next three years it expects to increase sales of its aluminium fishing pliers from 300,000 to 500,000 pairs. Jacky Fan, the company’s General Manager, said: “Fishing pliers is a very big market that Frichy wants to grow. “At ICAST we will be showing off a range of pliers that is ideally suited to fishing and which can carry out all the jobs required by anglers. “The are lightweight, will never rust and are considerably cheaper than many
MAKE CONTACT BEFORE ICAST Tel +86 512 5690 3075 Email info@frichy.com.cn Website www.frichy.com.cn
ICAST BOOTH No.
1514
Momoi’s No.1 for big game Momoi has released a new version of its IGFA class line to add to its Hi-Catch® series. The Japanese company says that the line has been designed especially for tournament anglers in search of world record fish. Momoi adds that its Hi-Catch® series has lived up to the expectations of big game anglers who regard it as ‘The #1 Monofilament in the World’. It says: “The reason for this is our strength and quality control and insatiable quest for evolution. The Japanese soul created by Momoi’s Samurai Spirit has permeated into our products.” Momoi’s official distributor in the USA is Hi-Liner Fishing Gear & Tackle, in Lighthouse Point, Florida.
MAKE CONTACT BEFORE ICAST Tel +81 78 391 5448 Email fishingline@momoi.co.jp Website www.momoifishing.jp
ICAST BOOTH No.
1214
Plano bulks up its StowAway range For 2012 Plano is introducing the 728 angled StowAway system to complement the two 3700 sizes it added last year. The tackle storage system has an integrated rack that receives and holds three 3600 series StowAway utility boxes individually at a 15-degree angle. The popular 3600 utilities are gravity-fed and held securely in place by their own weight. The layout means their front edges are exposed for easy identification to show what is inside each one. They are also easy to access. The DuraView front door conveniently slides underneath and out of the way when it is time to fish. The 728 comes in blue and grey and its over-sized handles provide a comfortable grip for carrying.
MAKE CONTACT BEFORE ICAST
Tel +1 630 552 3111 Email customerservices@planomolding.com Website www.planomolding.com
ICAST BOOTH No.
1027
NEWS
TailWaggers set to change the game There are a number of tail-spinning lures on the market that have been very successful for fish like bass, walleye, white bass and inland stripers. All of them use a flat Colorado or Meppsstyle blade with a clevis and generally feature a rounded, weighted body. However, Panther Martin says that, with the introduction of its TailWagger, things are changing. The TailWagger uses Panther Martin’s sonic in-line spinner blade with the shaft
passing through its famous convex/ concave blade. The company says this makes its blade spin faster and easier – whether dropping down after a cast or being retrieved. Most importantly, says Panther Martin, this new lure sends out the same famous sonic vibration that all its lures do – calling to bass, walleye, perch, inland stripers and white bass that here is a flashy, tail-wagging, tasty morsel. The company uses a weighted body with a concave mouth to increase wobble of the body and to impart more flash to its constantly spinning blades. The TailWaggers come in five colours: Chrome Black, Holographic, Albino Red Eye, Sassy Wagger and Silver Blue Holographic.
MAKE CONTACT BEFORE ICAST Contact Cecil Hoge Tel +1 631 473 7308 Website www.panthermartin.com
ICAST BOOTH No.
1505
Northland: ‘Our baits are lab-proven to be better’
ultra-sensitive bodies into deadly Northland Fishing Tackle says that quivers, making Impulse Baits my top its new Impulse Reactionary Baits are choice for multi-seasonal fishing.” 143% more effective than other leading He added: “Infused with an instincsoft plastic brands. The company’s tual attractant, Impulse has instantly statement is substantiated by an become my first choice for virtually independent laboratory study. every fishing opportunity when I am Impulse Reactionary Baits are poured with the softest plastic into the trying to hook perch, crappies, sunfish, walleye and trout.” most detailed shapes and body parts then infused with an exclusive scent. Professional angler and Team Northland pro-staffer, Tony Roach, says: “Impulse Reactionary Baits are an awesome new series of reallooking soft plastic baits that truly represent the ‘Tri-Fecta’ of attracting fish – scent, MAKE CONTACT BEFORE ICAST ICAST colour and action! BOOTH No. Tel +1 218 751 6723 “I can effortlessly Email norfish@northlandtackle.com send their lifelike and Website www.northlandtackle.com
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July 2011 Angling International
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NEWS
Rapala unveils stunning line-up
Rapala will be showing off four of its top lures plus its groundbreaking Sufix 832 Advanced Superline at ICAST. The company says that the award-winning 832 has become one of the hottest products in the fishing business since its introduction just over a year ago. It will be taking pride of place at the booth alongside lures including the Ultra Light Minnow, Ultra Light Shad, Storm Deep Rattlin’ Flat Wart and Williamson Raku Jig. 1. Ultra Light Minnow • Two sizes: 1.5” & 2.5” (4cm & 6cm) • 1/8oz • 10 colours • Weighted body • Casts far for a small bait and sinks slowly. • Unique lip design creates wobbling and rolling action.
• 10 colours • Weighted body, diving lip design (dives 4-5ft) • Great castability 3. Storm Deep Rattlin’ Flat Wart • Body length: 2” & 2¾” (5cm & 7cm) • 17 colours, including four UV bright patterns • Classic Wart searching action • Flat sides provide a hard flash and tight vibration • Loud rattle
2. Ultra Light Shad • 1.5” (4cm) • 1/8oz
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Angling International July 2011
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1 • 3D external scale pattern • High buoyancy to back out of cover 4. Sufix 832 Advanced Superline • New Ghost colour added to range • Virtually invisible under certain conditions 5. Williamson Raku Jig • Four weights and sizes: 70mm/60g (2.13”/2.125oz),
4 3
90mm/120g (4.25”/4.25oz), 110mm/160g (5.5”/5.5oz), 120mm/ 200g (7”/7oz). • Fast sinking, fluttering jig with incredible tail action • Perfect when fished in fast drift • Fishing with a lift and flutter technique or ‘dead sticking’ in a current, the balance and shape of the jig transmits the action to the squid tail • Irresistible to yellowtail, grouper, snapper and travally
5 MAKE CONTACT BEFORE ICAST For details of the latest Rapala products go online. Website www.Rapala.com
ICAST BOOTH No.
135
NEWS
Hobie adds stand-up to MiragePro range spooking. Accessories ssories such as fishfinders ers and rod holders can be mounted on the bar or it can be left clear for easy stand-up paddling paddling. A stripping basket added to the front ensures snag-free fly fishing. The H-Bar folds away in seconds by removing the two attachment clips, leaving the front hatch and cockpit area fully accessible. The Hobie H-Bar will be available in late summer. For more details, visit www.hobiefishing.com. To become a Hobie dealer, contact the Hobie Cat
Designed with stand-up anglers in mind, Hobie’s H-Bar adds utility and options to the Hobie Mirage Pro Angler kayak. “We designed the H-Bar to provide unsurpassed stability and an optimal support platform for entering and exiting our boat,” commented Morgan Promnitz, Hobie’s Fishing Product Manager. “Standing up and making a cast to feeding fish will be easy. You can cast even further while leaning against the super comfortable foam pad.” Made from clear-coated anodised aluminum, the H-Bar is light, strong and quiet to prevent fish from
Australasia, Company, www.hobiecat.com; Hobie Cat Australasia www.hobiecat.com.au; or Hobie Kayak Europe, www.hobie-kayak.com.
MAKE CONTACT BEFORE ICAST Tel +1 760 758 9100 Email iniehaus@hobiecat.com Website www.hobiecat.com
ICAST BOOTH No.
1619
KOPPERS HEADS TO LAS VEGAS SHOW WITH LURES THAT ‘SURPASS IMITATION’
The new LIVETARGET Saltwater Series represents an evolutionary step in the way saltwater lures are built and painted, says their US manufacturer Koppers. From unique fuselages that give accurate profiles with light-catching surfaces to multi-layered paint processes that allow anglers to ‘match the hatch’,
these lures are said to ‘surpass imitation’ and provide anglers with precise livebait replication. The Spanish Mackerel is available in four sizes (4¼” to 6”) and two colours, covering depths from 10ft to over 25ft. Other life-like models in the series include Mullet, Spanish Sardine, Scaled Sardine, Pinfish, Blueback Herring and Menhaden.
MAKE CONTACT BEFORE ICAST Tel +1 905 468 4448 Email info@koppersfishing.com Website www.livetargetlures.com
ICAST BOOTH No.
1449
Montauk unveils new jigging reel Pride of place on n the Montauk Fishing Gear booth at ICAST will be the ZR802-10W high gh speed jigging reel. The company says: “Whether you are shore fishing shing for striped bass, rockfish, halibut, sea bass – or whatever other her species the ocean delivers rs – this reel is strong enough to cope.” Weighing 14oz, z, it is machined from solid aircraft aluminium and features six high-grade rust-resistant resistant ball bearings. Line capacity apacity for #40
MAKE CONTACT BEFORE ICAST
Tel +1 646 397 3474 Email customerservice@montaukfishinggear.com Website www.montaukfishinggear.com 54
braid is 400 yards, while for #20 monofilabr ment it is 280 yards. reels All the company’s reel els ha have been waters severely tested in the water ers off Montauk, Maryland and the Dry Tortuga and Ma nd each one on is thoroughly inspected before final assembly. as Montauk says it offers one of the best be warranties in the industry, guaranteeing ante an teei eing ng iits ts shore reels for two years.
ICAST BOOTH No.
2263
Angling International July 2011
Frabill delivers ultimate rainwear
“The FXE Stormsuit is the mother of all extreme raingear,” says bullish American clothing manufacturer Frabill. The company is confident that it delivers unprecedented degrees of fit, finish, ergonomics, toughness and attention to detail. The FXE Stormsuit technology is designed to create a waterproof, windproof and breathable barrier from the worst that the elements can throw at you. The seams are completely taped and sealed to assure peak performance, says Frabill – adding that the jacket and bibs are loaded with features and functions other foul weather gear simply can’t match. For anglers who are serious about their craft, Frabill is adamant that its FXE Stormsuit is the only choice.
MAKE CONTACT BEFORE ICAST Tel +1 800 558 1005 Email service@frabill.com Website www.frabill.com
ICAST BOOTH No.
527
NEWS
Super Slick is ‘silent as an assassin’ says PowerPro
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he biggest product launch in more than two and a half years from Shimano-owned fishing line brand PowerPro promises to be one of the high-interest points of this year’s ICAST. PowerPro Super Slick 8 is, as the name suggests, a faultlessly smooth braid targeting both the freshwater market, with camouflage colours, and the inshore/offshore market, with colours for both coloured and clear water. “Since Shimano acquired PowerPro in January 2009 it has successfully launched Hollow Core and Vermilion Red, but this is the first truly global launch,” said spokesman John Mazurkiewicz. “This line comes from brand new technologically and has applications right around the world. Shimano Europe has been involved in its development and I’m sure it will prove popular over there. We believe this line will do extremely well in the market.” PowerPro Super Slick 8, which is also being showcased at EFTTEX, is constructed with eight-yarn Honeywell Spectra fibre, braided under high tension to provide specific features that will appeal to more advanced anglers.
“Its silky smooth surface offers not only exceptional castability from reduced friction and better line management, but it is also very silent as it passes over the rod guides,” explained PowerPro product manager Ted Sakai. “Anglers will also find superior knot strength and high abrasion resistance. “ The new line is available in aqua green for stealthy presentation in soft cover, a factor sure to be appreciated by bass anglers. It also comes in timber brown for fishing in hard cover such as flooded trees. For saltwater, where castability and high or low vis colours are needed in stained water, anglers can choose marine blue, high-vis yellow or timber brown. For clear water they have the option of high vis yellow, aqua green and marine blue. Super Slick is available in 10, 15, 20, 30, 40, 50, 65 and 80lb test, with each strength available in 150 yard, 300 yard and 1500 yard (bulk) spools. PowerPro expects to be able to deliver product in August/September.
“The line comes from brand new technology and has applications around the world. We believe it will do extremely well.” – John Mazurkiewicz
Above: Shimano’s biggest launch for nearly three years – the Super Slick 8.
MAKE CONTACT BEFORE ICAST
Tel +1 877 577 0600 or +1 970 242 3002 Web www.powerpro.com
ICAST BOOTH No.
349
Angler Pro uncovers new product Angler Pro, one of the first line companies to be licensed by DSM under its new Dyneema Brand Licensing programme, will be taking the covers off a brand new product at this year’s ICAST. Island Braid is an eight-carrier line that Angler Pro owner Daniel Paluch believes will have a competitive edge over other lines in the market. Although understandably reluctant to reveal too many manufacturing secrets, Paluch did disclose the line’s uniqueness comes from a special stretching process that results in a thinner diameter line with increased strength. “The best part of this process is the fact that our braid is nearly impossible to copy. Not knowing how many picks per cm and what percent we stretched keeps our secret safe,” he told Angling International. Fresh from exhibiting at EFTTEX, the Swedish company will be taking early samples to Vegas. 56
Angling International July 2011
“It has to be in a class of its own to make a difference in the line market today,” said Paluch. “It’s an extremely smooth line with a different feel to other eight-carrier braids. As soon as you touch it you can feel the difference.” The new line is boxed in eye-catching coco-brown packaging with a distinctive Hawaian feel. “It’s a high-tech braid with a laid-back look,” added Paluch. Angler Pro’s 12-carrier braid, called Island Pro, is entered in the EFTTEX Best New Product Awards in Amsterdam.
MAKE CONTACT BEFORE ICAST Tel +46 735 155150 Email info@anglerpro.eu
ICAST BOOTH No.
1913
NEWS
Centro to showcase ‘easy hooking’ weight The new FastachTM Football Weight from the Centro Corporation is said to make adding or changing a hook to your rig quicker and easier. The fishing tackle manufacturer says that with a simple twist, matching the hook to the bait is a breeze. The articulated hook gives more action to the bait, resulting in a greater number of strikes and more fish on the line, adds Centro. The FastachTM Football Weight is available in a durable black finish in 1/4oz (7g), 3/8oz (11g), 1/2oz (14g) and 3/4oz (21g) weights.
MAKE CONTACT BEFORE ICAST
Tel +82 31 977 7188 Email centro@centrofishing.com centro@kita.net Website www.centrofishing.com
ICAST BOOTH No.
2136
AQUAZ ARRIVES WITH NEW AFFORDABLE WADER The BR-J-205S is the new affordable, breathable wader from Korean manufacturer Aquaz. The company says that it is made up of quality materials, including three layers of Japanese-made AqualexPro fibre and seam-sealing tapes. The workmanship is said to be of very high quality and it also features waterproof zippered chest pockets, 1000D Cordura reinforced kneepads, adjustable shoulder straps and a waist belt. A front chest zipper allows easy access to the wader. A repair kit and wader bag is included.
MAKE CONTACT BEFORE ICAST Tel +82 51 621 6001 Email aquaz@aquaz.co.kr Website www.aquazfishing.com
VMC’s revolution in drop shots drop shot hook. The most simple, affordable and efficient Only two drop shot hook on the market today. That’s simple knots are how VMC Pêche describes its latest creation, needed – no bulky and the Spinshot, adding that it eliminates line expensive additional swivels and twist and allows anglers to stack multiple hooks at different depths and/or combine the ball bearings. VMC explains that this unique swivelling hook with weights and jigheads. wire structure guarantees 100% free The traditional drop shot rigging involves movement of the hook with any size lure a palomar knot tied directly onto the hook. and increases the energy transferred onto However, the line can easily get twisted, the hook during setting. The VMC technical affecting presentation, hooking rate and bend increases resistance to opening and causing weakening of the line. locks the fish firmly in place. Solutions include adding a swivel to the The hooks are available in sizes of 1/0, 1, sinker or on the line above the hook, but this 2, 4, and 6 and cost $3.99 RRP for packs of can be time-consuming, complicated, bulky four to five hooks. and risky, involving up to five knots. The company’s booth numbers are 343 So VMC teamed up with US bass tourna(VMC) and 135 (Rapala). ment angler, Mike Iaconelli, and legendary walleye fisherman, Al Lindner, to ICAST incorporate a light, but MAKE CONTACT BEFORE ICAST BOOTH No. super-resistant hi-carbon steel black Tel +1 952 933 1444 nickel spinning system to the Email djames@rapalausa.com premium VMC 7119 Spark Point Website www.vmchooks.com
343
ICAST BOOTH No.
2540 July 2011 Angling International
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NEWS
Wake increases US presence
version of the lure into Wake Fishing will be ICAST’s New Product looking for a new US Showcase. distributor and more A new swimbait and retail partners when two other ‘top secret’ it exhibits at its first lures are also being deICAST in July. veloped as Wake seeks The Finnish lure to build on the sales business already has momentum of the last a stock facility in the two years. US and has product Jose Jaakkola: Ready to “We are expecting on the shelves of increase USA presence. growth from our domestic Cabela’s and Tackle customers, as most of them have Warehouse among others. indicated that they will focus But encouraged by rapid even more on our brand and growth in export sales, Managing products, but especially from Director Jose Jaakkola feels the the export side which we are time is right to increase his now very serious about,” company’s presence in the explained Jaakkola American market. “This year we have put a lot “Our stock levels have not of effort into the trade shows to been high enough in the past, show our full range to export but now that has been fixed customers for the first time. We and we are looking for a new have booths at both EFTTEX pro-active distributor to improve and ICAST. the availability of our lures in “There is no doubt that this big market,” he told Angling Jigwobbler has helped us in International.
“There is a lot of competition in the US but we have many exciting ideas in the pipeline” – Jose Jaakkola “There is a lot of competition in the US but we have many new exciting ideas in the pipeline. The success of Jigwobbler has showed how important it is to introduce new and interesting products.” The Jigwobbler, a hard bait available in five sizes, has become a big seller and now Jaakkola is excited about entering a new soft
some export markets. Our soft lure range has been another very successful product group that has pulled in customers from all over the world.” Wake is a joint Finnish/Chinese venture which, says Jaakkola, means that it can negotiate better manufacturing prices and work directly with China to fulfil bigger orders.
MAKE CONTACT BEFORE ICAST Tel +358 44 377 3733 Email info@wakefishing.com Website www.wakefishing.com
ICAST BOOTH No.
2319 July 2011 Angling International
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NEWS
EXTREME FISHING TARGETS NORTH AND SOUTH AMERICA WITH PROVEN FISH CATCHERS Long-lasting, heard-wearing lures will be centre stage on the Extreme Fishing stand when it makes its ICAST debut in Las Vegas next month.
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xtreme Fishing will be showing its high quality metal lures at ICAST for the very first time in July. The ambitious Russian company whose lures have generated huge interest at EFTTEX and China Fish is intent on widening its worldwide sales network in Las Vegas. High on its list of targets are partners in South America and Canada as well as the US. Says owner Vitaly Pchelnikov: “We know that quality matters in the North American market, and that is what we are offering with our lures. But Brazil, Argentina and Canada are particular targets because our lures are so suited to their styles of fishing. We want to return from Vegas with strong leads in each of these territories.” If previous international trade shows are any measure, interest should be high. Extreme Fishing has carved a niche with its proven fish catchers designed using high-tech production techniques and tested in extremes of temperature and water flow. “They catch anywhere,” says Pchelnikov. But what sets Extreme Fishing’s top-of-the-range lures apart is their special finish. Known as the Addiction range, the lures are designed to appeal
Advanced coating for a more realistic finish Multiple layers for durability
Extra colours for better results
Improved light reflection to mimic fish
“We’re excited at the prospect of showing America what we’ve got.” – owner Vitaly Pchelnikov to committed anglers and have been created to be suitably hard-wearing and long-lasting. The body and blade are made using Bi-Plate® galvanic silver and gold coating. A world first in fishing tackle, Bi-Plate uses multiple layers to create a tough, reflective finish that increases the life of the lure. All Extreme Fishing lures also have specially designed holes at precise locations in their blades which produce strong hydro-acoustic signals, making them even more attractive to fish. As a finishing touch, those in the Addiction range are equipped
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BI-PLATE® technology
BI-PLATE® allows high-quality connections between different kinds of metal on the surface of the blade. It means reflected light becomes partly polarised –the same affect that fish scales produce. BI-PLATE® technology makes lures several times more durable compared to ordinary galvanic coating. The advanced technology allows several kinds of metals to be applied onto any part of the surface. It means the surface of the blade can have any combination of silver, gold, copper and black patches. Extreme Fishing provides many different colour combinations of BI-PLATE® coating to increase the chances of success when fishing in different weather and water conditions.
with extra-sharp Daiichi hooks from Japan. branded rods, fishing line and wading jackets as it “Everyone who fishes with these lures is excited makes every effort to capture the imagination of the by how they look, but then that excitement turns American trade. “Quality is our watchword,” adds to astonishment when they start fishing. The Pchelnikov. “We’re excited about the prospect of reaction is always the same. They look good and showing America what we’ve got.” fish even better,” adds Pchelnikov. “I am seriously looking forward to getting them into the hands MAKE CONTACT BEFORE ICAST ICAST of American anglers and journalists and seeing BOOTH No. Tel +7 499 707 7517; +7 926 214 8080 their reaction.” Email extremefishing@gmail.com Extreme Fishing’s ambitions extend beyond Website www.extremefishing.ru lures. At ICAST it will also be showcasing new
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SPECIAL FE ATURE
Old Ghost unveils new bait at EFTTEX COMPANIES YOUsurprise NEED TO KNOW ABOUT...
Old Ghost unveils surprise new bait before EFTTEX The Chinese bait giant announced a fourth major launch just days before the show, Fresh-keeping Groundbait Sausage, which it says will revolutionise how swims are fed.
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fter declaring its intentions to be the first Chinese company to plan a major launch into the European bait market, Old Ghost has surprised EFTTEX visitors with another announcement on the eve of the show in Amsterdam. Just days before the show, Old Ghost announced a new product – Fresh-keeping Groundbait Sausage, a sister product to its Fresh-keeping Hookbait Sausage. Explaining the move, Yi Zhe, the owner of Old Ghost, said: “Groundbait and hookbait are the two most important types of fishing bait. When we were developing the hookbait sausage, we were also considering its twin product, the groundbait sausage. And now both twins are ready for the water. “EFTTEX 2011 is to witness the unveiling of the groundbait sausage, which we believe will be another great surprise to the trade.” So how does it work? Says Yi Zhe: “When fishing, the most important thing is to have an attractive swim and that depends on having an attractive groundbait. Fresh-keeping Groundbait Sausage revolutionises how the swim is fed, upgrading it to a new dimension. “At Old Ghost we are convinced that, in the majority of cases, those baits with natural, fresh aromas and high nutrition are the ones that most appeal to the fish, including the wary ones. The concept of our groundbait sausages is based on providing the most natural and freshest swim possible, which leads to more fish being landed.” Old Ghost Fresh-keeping Groundbait Sausages are kept in the same world-class hi-tech freshkeeping film used to encase Fresh-keeping Hookbait Sausages. No matter when you open them during their lifetime, their aroma and nutrients are as fresh as they would be in nature. “The groundbait sausage can keep its quality for up to 18 months if stored in a cool place,” adds Yi Zhe.
“The concept is based on providing the most natural swim possible.” – Yi Zhe 64
Angling International July 2011
CHOOSE YOUR FRESH-KEEPING GROUNDBAIT SAUSAGE FLAVOUR Wild snail
MAIN INGREDIENTS Freshwater snail, soybean, mussel, fish, Antarctic krill and attractants
TARGET SPECIES Big carp, catfish
Sweetcorn
Sweetcorn, mussel, lugworm and attractants
Big carp, bream, roach, crucian, tench, chub and barbel
Seafood
Marine fish, extract of squid, Antarctic krill, beans and attractants
Big carp, catfish and other predators
The groundbait sausages are as easy to use as you would imagine, says Old Ghost. Simply open the wrapper, break or cut the sausage into pellets of suitable sizes according to the fish you are targeting and then throw them into the swim by hand or catapult. For even greater effectiveness the sausage can be used alongside powder groundbaits. Says Yi Zhe: “Mixing it together with your powder groundbaits and some water is the way to get the most attractive swim. The powder groundbaits can attract the fish into the swim quickly and the sausage will keep the fish there for longer.
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Above: Old Ghost Fresh-keeping Groundbait Sausage (left) can be cut up like its twin hookbait (right). Both also come in a hi-tech fim to keep them as fresh as possible.
“To match different fishing conditions, we have so far developed three flavours: sweetcorn, wild snail and seafood. Once we fully understand specific markets we will develop more flavours. “We believe that our groundbait sausage and hookbait sausage will be serious additions to any distributors’ portfolio and make their sales network more solid,” adds Yi Zhe. “They will be major attractions within retail outlets, becoming strong money-makers. And, most importantly, these revolutionary creations will help anglers catch more fish and enjoy their fishing even more.”
Want to talk to Old Ghost? Here’s how to find them...
Tel: +86 27 8756 1355 Email: sales@lg918.cn Web: www.oldghostbait.com
SPECIAL FE ATURE
COMPANIES YOU NEED TO KNOW ABOUT...
The successor to the Aero Technium Mgs unveiled! After three years of development, the Aero Technium 10000 XSB Mgs is ready. EFTTEX visitors saw it first, alongside the new Lesath BX spinning rod.
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n 2008 Shimano introduced its first Aero Technium Mgs reel at EFTTEX. Now – after three years of development – its replacement has been unveiled at the exhibition. The Aero Technium 10000 XSB Mgs boasts the new XShip system that will reduce friction to a minimum, making the reel run much smoother and more stable. The newly designed cold-forged aluminium drive gear increases the cranking power, making it easier to retrieve even the heaviest magnesium loads. And thanks to its magne nesium 440g. body and rotor, it weighs just 440 40g. Shimano’s The combination of Shimano no’s
“The Instant Drag, ssetting etting free the reel into fre ee spool in just half a turn, will make this reel a dream for all.” 66
Angling International July 2011
Aerowrap II system, with super slow oscillation speed, is said to create the best line lay for making your longest cast ever. Shimano’s Product Developer, Chris de Haan, says: “Imagine 100 rotor turns in one full oscillation and a line retrieve over 1m for a speedy line retrieve. The Instant Drag, setting the reel into free spool in just half a turn, will make this reel a dream for all.” The company says that one of its main goals is to lead the development of the best materials to make innovative and captivating products. He adds: “In combination with our highlyrated HPC technology and Steady Cast feature, we have managed to build new rods up to 25% 5% llighter ight ig hter er previous Lesath.” and up to 20% stronger than the pr prev evio ious us L esat es ath. h.”” with Steady The new Lesath BX spinning rrod od – w ith it h St Stea eady ea dy more accurate. Cast – is said to be easier to use se aand nd m oree ac or accu cura cu rate ra te.. te eliminated byy it Sideways vibration is elimin inat ated ed b itss no ttorque orqu or quee qu construction. and spineless construc ucti tion on. Th Thee Fu Fujiji ttitanium itan it aniu an ium iu m will guide with SIC guides w ililll gu guid idee liline ne w ith it h ea ease se aand nd decreases weight, making more decr de crea ease sess th thee we weig ight ig ht,, ma ht maki king ki ng tthe he rrod od m oree or responsive. Haan says: resp re spon sp onsi on sive si ve.. de H ve aan aa n sa says ys:: “T ys “The he aaction ctio ct ion io n of what ‘special progresthee ro th rod d is w hatt we ccall ha alll ‘s al ‘spe peci pe cial ci al p rogr ro gres gr es-es sive’. but sive si ve’.’. IIt’s ve t’ss a fa t’ fast st ttip ip aaction ctio ct ion io n ro rod, d, b ut under pressure becomes unde un derr pr de pres essu es sure su re iitt be beco come co mess me parabolic. a bi bitt mo more re p arab ar abol ab olic ol ic. ic “There’s more “The “T here he re’s re ’s m oree th or than an enough enou en ough ou gh ttip ip aaction ctio ct ion io n to lure, work wo rk yyour ourr lu ou lure re,, bu re butt al also so enough enou en ough ou gh ssoftness oftn of tnes tn esss to ccast es astt as distances. During long lo ng d ista is tanc ta nces nc es.. Du es Duri ring ri ng tthe he fight, mid-part fi ght, gh t, tthe he m id-p id -par -p artt of tthe ar he doo th work. rod ro d wi willll d thee wo work rk. rk
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“You will be able to put more pressure on the fish and you have enough reserves to stop sudden outbursts when the fish tries to flee.” Shimano will also be showing off packaging at EFTTEX that it says retains the strength of its lines for longer. The new Barrier Pack line packaging has been introduced for its two latest developments – Ultegra Invisitec and Aero Reel Mono. It is said to seal the line in a humidity-controlled environment as soon as it is produced. This prevents damage by UV light, and Shimano claims the result is a line that is as fresh as possible, with better strength and performance compared to line stored in a traditional PVC box. Comparing the same line 15 months after production, the company says that the line stored in a Barrier Pack was up to 5% stronger in linear tests and up to 15% stronger when knotted. Niki Baars, a member of Shimano’s European production development team, said: “The new Barrier Pack is a result of listening to our customers and dealers. “With more line now being displayed in a self-service way, it is important that customers can trust the line that they are buying. The new Barrier Pack enables customers to see the line through a clear window and be confident that it is in the best possible condition.” The new packaging is available in 150m and 300m spools. On sshow ho at EFTTEX (from left le ft ttoo right): the new Aero Tech Te Technium chni ch ni 10000 XSB Mgs, thee Le th Lesath BX spinning rod andd Sh an Shimano’s Barrier Pack.
Want to talk to Shimano? Here’s how to find them...
Tel: +31 341 27 2216 Email: gba@shimano-eu.com Web: www.shimano.com
EFTTEX stand No: D24
WHAT DOES SPRO HAVE PLANNED FOR EFTTEX AND ICAST? See p70
COMPANIES YOU NEED TO KNOW ABOUT...
Launches have been key, including (from left) the Competition Hooklength box, MAP Method Feeders and moulds and the Parabolix Layflat luggage range.
EUROPE IS THE TARGET FOR MAP EFTTEX 2011 is set to cement the brand at the top of the match sector following a flood of well received new releases.
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his year has seen MAP (Match Angling Products) launch over 150 new products into the market – and it has no plans to slow down. The company, which is part of the Leeda family of brands, has a long and established history of producing innovative products that are designed to cater for the needs of the modern day competition angler. The creator of the Meat Cutter, ACS reel, TKS range of poles and the Competition Hooklength box is introducing the much anticipated Parabolix STI Layflat Luggage, the new Fastform Method Feeders and moulds – plus much more at this year’s EFTTEX. The company reports that following massive growth in the UK, and after firmly positioning itself as a market leader in many sectors of competition angling, MAP is keen to speak to retailers both in Holland and the rest of Europe. Richard Taylor, Leeda Managing Director, said: “It is brilliant to be able to bring such a large number of new and innovative products to this year’s EFTTEX. All of the new range has been incredibly successful
“European retailers are asking us to extend our ranges beyond the UK.”
in the UK and as a result we are getting more and more requests from our Dutch and European retailers to extend our ranges outside the UK. “I am happy to say that we are now ready to do that and EFTTEX 2011 is the perfect platform for us.” MAP Brand Manager Mike Robinson and his team will be available on the stand throughout the show and happy to discuss the range in more detail. Visitors can also arrange a meeting with Leeda’s Export Sales Director, Tim Wildermoth, on +44 1527 587437 or at tim.wildermoth@leeda.com.
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EFTTEX STAND No: B23
Want to talk to MAP? Here’s how to find them...
Part of the Contact: Jo White, Leeda Export Email: jo.white@leeda.co.uk Web: www.leedab2b.co.uk July 2011 Angling International
family of brands
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COMPANIES YOU NEED TO KNOW ABOUT...
RICHWORTH READIES ‘EXCEPTIONAL’ BOILIE Armed with a new bait that “outfishes everything else,” MD Bob Baker is finalising ambitious plans to seize the initiative in the European bait market.
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ob Baker, owner of the Richworth bait company, pauses as he ponders his answer. “What have we got in store for 2012?” he repeats the question, and then adds tantalisingly, “The objective is a bait that outfishes everything else. It’s not named yet but the concept is in place.” Sitting with Bob in his UK office are his wife Eileen, sons Colin and Steve and Media Manager Pete Wilson. The talk is about the world of carp baits, and, more specifically, the next big ideas soon to come off the Richworth production line. The meeting is a fascinating insight into a family business that has produced a long list of memorable, some might even say, iconic, baits (Tutti Frutti, KG1, XLR8). But this winning team is always striving to go one better as it accelerates its growing influence across Europe. Richworth was the first company to produce readymade boilies back in 1983 – and time hasn’t dulled its appetite for new products. There’s plenty in this conversation to excite carp anglers the world over. Unfazed by current full frontal assaults on Europe from Chinese and Japanese bait companies, Bob explains how Richworth has built good export business in Russia and Ukraine in particular and has identified
“We have sourced the raw materials and a concept is in place for a boilie to match KG1 and XLR8.” ample headroom for its products in other territories. “The growth for us is in Europe right now,” he says. “We’ve come a long way since a Dutch guy would drive over and load his van and take our baits back for his customers. European sales are now on the higher side of 50% of our business. It’s something we want to build on. Frankly, firms not exporting are going to be in trouble in the winter.” At Richworth, quality is key. The company recognises that in a competitive market besieged by more than 200 companies in the UK alone, a product development programme driven by quality is the 68
Angling International July 2011
Above(from the left): the team behind Richworth’s success with some of the bait that is generating increased sales throughout Europe – Media Manager Pete Wilson with owner Bob Baker and sons Colin and Steve Baker.
only sustainable strategy. Accordingly, its reputation is built on a strict adherence to the simple premise that the best baits catch the best fish. “Anglers can stick with a successful brand for life, so we consider it essential that we provide the best quality possible,” says Pete Wilson, a consultant for three years before becoming Media Manager. “That is why our team of developers and field testers is so vital. One of our consultants, Steve Renyard, only fishes at weekends on crowded waters where the best swims are taken, so he knows his bait has to be the best. It’s a rigorous development process and only the very best baits come through.” A 600ft deep bore hole situated behind the company’s factory – from which it abstracts chlorine-free water for its manufacturing processes – is another big advantage in the company’s quest for quality. Everything is produced, packed and shipped from the 12,000 sq ft site.
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So what of Bob’s intriguing earlier reference to new baits? “We will have a collection of baits ready for early 2012 and the range will be anchored by an exceptional new boilie,” he reveals. “We have sourced the raw materials and a concept is in place for a boilie that will be as successful at KG1, Tutti Frutti and XLR8. We will build a range around this to cover all the carp disciplines. “We plan to have a finished example of our new bait ready for September’s World Carp Classic.” Richworth plans to show the development process for the new boilie online, though no ingredients will be revealed. Visitors to the site and to the company’s Facebook page will then be asked to name the bait in a competition. Martin Bowler, probably Europe’s best-known specimen angler, joined the Richworth consultants team earlier this year and is working on a new barbel bait. A method mix will be ready for January.
Want to talk to Richworth? Here’s how to find them...
Europe: peterdavies.marketing@ntlworld.com UK: pete@richworth.com Web: www.richworth.com or on Facebook
July 2011 Angling International
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COMPANIES YOU NEED TO KNOW ABOUT...
SPRO UNVEILS ITS LURES TO SELL BIG IN EUROPE ANDTHE USA Capturing the imagination of tomorrow’s anglers is at the heart of Spro’s plans for expansion – and it has the specialist lures to do it.
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eveloping lures that will make ke a difference in the tackle market tomorrow – that is what Spro’s international approach is all about. Its aim is to develop unique lures that exceed consumer demand and perfectly suit new trends in the tackle markets in both Europe and the USA. “We like to stay ahead of the things,” says Holland-based Spro President Takayoshi Fujimoto. “We design and develop products to suit a particular market, by which we mean specific fish or fishing techniques. If this means we cannot sell them elsewhere, that’s fine. We do not compromise on specs for the sake of selling to a wider audience. We leave that to others.” Spro has a very good track record for bringing successful lures to market. In Europe, names such as Screamin’Devil and PikeFighter have gained a lot of credibility; while the Aruku, the BBZ Swimbait, the Little John and the Bronze-eye Frog lures have created waves in the USA. 70
Angling International July 2011
UNVEILED VEILED AATT E EFTTEX, FTTEX THE NEW SPRO NIP NIPPON PPON NS SERIES ERIES EFTTEX in Amsterdam was selected to introduce the Spro Nippon series to Spro’s key European customers. These new high quality lures feature ultrasharp Gamakatsu hooks and come in a wide variety of exciting new colours and designs. Shinji Tanaka, Brand Manager at Spro, says: “It is very motivating to see our partners throughout Europe being so positive about this new Nippon range.” Pascal Vermeulen, Senior Manager Product Development and Sourcing, says: “Besides these premium quality lures we also have an exciting new line-up in our other Spro lure series. PowerCatcher Plus, PowerCatcher and the Spro Screamin’Devil series will all be coming in a wide variety of new models and colours. “We also have a great new Screamin’ Triple Devil Swimbait waiting to be launched later this year. This new lure was developed together with Dutch predator specialist Henk Simonsz. It has an amazing action and
was designed to be fished in the shallows on a cast and retrieve or trolling it deeper in rivers and lakes.” Spro Ikemen Bait 95 (1) features a weight-transfer system and a typical slow sinking jerkbait action. It comes in two fine-tuned models, LL (long lip) and SL (short lip), to fish the complete water column in pursuit of big fish. The Gamakatsu Treble 18 2X Strong tinned hooks guarantee a rock solid hook setting on any bite. They are designed for both fresh and saltwater fishing. Spro Gomen Shad 60 (2) features a weight-transfer system for a slow, nose-down sinking action. The Gomen stands on the bottom tail-up, making it semiweedless and allowing it to be fished as feeding prey. All 11 thrilling colours come with Gamakatsu Treble 13NS black sticky sharp hooks.
WHAT OTHER EUROPEANS HAVE MAJOR PLANS FOR ICAST? See p72
THE LURES TO EXCITE ICAST VISITORS IN VEGAS “At Spro we do not compromise on specs for the sake of selling to a wider audience. We leave that to others.”
– Spro President Takayoshi Fujimoto
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SPRO Corp is becoming a major player in the North American lure market and has high expectations of expanding its presence in the bass fishing market. For ICAST 2011 SPRO Corp is particularly excited about the Little John Baby DD and the SPRO BronzeEye Baby Popper. Kentaro Hara, the General Manager of SPRO Corp, says: “Our business has expanded a lot over the last five years because of great new products like these.” Syd Rives, the Sales Manager of SPRO Corp, Corp says: “I truly believe that when I am selling SPRO products to a dealer they are getting the best products on the market period.” prod Spro Sp President Takayoshi Fujimoto has outlined the key goals for the company in the US. They are: 1) To T increase the market share of its major brands, SPRO and Gamakatsu. SPRO Corp distributes SPRO lures lure in the United States, Canada, South Africa, and Central and South America. SPRO Corp also distributes Gamakatsu in the eastern half of the distri United Unit States. 2) To T drive sales on all of its major lines. SPRO is a market mark leader in sales of hardbaits and bucktail jigs. 3) T To focus on the market and come up with plans to sell inside of those markets. “Every region is different so our o product line-up and sales approaches need to fit the th markets,” he says. The SPRO Little John Baby DD (5) was designed by B.A.S.S. Elite Series Pro John Crews to be a smaller, shallower diving version of his
The SPRO Baby BronzeEye Popper (6) was designed by B.A.S.S. Elite Series Pro Dean Rojas to be a smaller version of his popular SPRO BronzeEye Popper. The SPRO BronzeEye Baby Popper weighs 1/4oz and is 5cm long. With its smaller 1/0 Gamakatsu double hook, it can be fished on light line and in open water as well as in thick vegetation. Dean Rojas says: “I designed the SPRO BronzeEye Baby Popper to be a frog that you can fish anywhere on just about any size tackle.” It comes with highly durable rubber legs that produce a nice action in the water. The hollow body of the BronzeEye Baby Popper ensures great hook sets, resulting in more fish catches.
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Spro Kaminari Pike (3) is the proof that Spro is able to build a life-like Pike. This supreme lure was designed for casting and trolling for big pike. When trolling it will dive down to a depth of seven metres. When casting and retrieving it will drop down to 2.5 metres. A very versatile lure intended for use on many different waters around Europe, the Kaminari Pike features a very loud rattle and a super-wide swinging action. Kaminari lures are mounted with Gamakatsu Treble 18NS black hooks and come in a variety of eight electrifying colours. Spro Teppan VIB (4) is a metal vibration lure that was designed to attract fish throughout the water column. Hyper vibration and long distance casting are just two of the key benefits of this new blade lure. The Teppan VIB comes in five different weights (7g, 10g, 14g, 21g and 28g) and in ten exhilarating colours. It is mounted with two Gamakatsu Double 21NS black hooks making it semi-weedless.
already famous SPRO Little John DD. The SPRO Little John Baby DD will dive 10-14 feet depending on the length of cast and the line size. The bait comes equipped with two premium Gamakatsu #3 treble hooks. The weight transfer system of the Little John Baby DD is another feature that sets this bait apart from other baits in its class. Says Crews: “You can cast this bait a mile which allows me to cover more water during my tournaments.” The weight transfer ball is made out of soft tungsten which gives the bait a softer sounding, subtle presentation. Adds Crews: “Big fish are pressured in a lot of lakes here in the United States, so you need something a little more subtle to get them to bite.”
ICAST 2011 BOOTH 867
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Want to talk to Spro? Here’s how to find them...
Spro BV Tel: +31 347 320 888 Email: info@spro.nl Web: www.spro.eu Spro Corp Tel: +1 770 919 1722 Email: contact@SPRO.com Web: www.spro.com July 2011 Angling International
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COMPANIES YOU NEED TO KNOW ABOUT...
Wychwood builds on winning formula with its latest launches Part of the
family of brands
Four pioneering products look set to take the brand to the next level following EFTTEX in Amsterdam.
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oth Wychwood’s game fishing and specimen arms will have a large presence at this year’s EFTTEX, with four entries in the Best New Product Awards. Wychwood Game is proud of its achievement in winning the Best New Fly Reel Award at the exhibition for the last two years and has high hopes of making it three wins in three when it unveils the FLOW reel in Amsterdam. The Wychwood FLOW is based on the design of the award-winning Truefly SLA, but the company says that the price point is hugely accessible. Paul Richardson, Wychwood Game Brand Manager, said: “FLOW reels define value without compromising on performance. They are created in-house by pioneering design and high quality manufacturing. “Wychwood understands the need to make fly fishing accessible to all – with FLOW we have done just that.” Wychwood Specimen is entering three products into this year’s awards. First up is the D-Ploy Shelter System (below), an incredibly innovative
shelter that takes less than 40 seconds to erect, claims Wychwood. Wychwood says that the D-Ploy is an adaptable shelter that has a large number of set-up options, giving it the versatility of an umbrella and the luxury and comfort of a bivvy. Attributes include: ● Wychwood Airflow System to keep it cool. ● Lightweight construction. ● Double wall thickness aero-grade poles. ● PU-coated mesh on the three-way door system to prevent water getting in. ● Detachable door to create an openfronted shelter. Next is the Epic Bite Alarm (top right), a bite indication system that Wychwood believes sets new standards. The design team says it has achieved its goal to design a compact, simple to operate, lightweight bite alarm that offers the perfect registration when the rods are used at any angle. Nic Brown, Marketing Manager of parent company Leeda, said: “Wychwood’s brief was to design a technologically advanced bite alarm that redefined what is possible. “It features a staggering amount of functions in such a small unit. It has brought bite registration into the 21st century with technology, style, design and functions never seen before in the fishing industry.” The alarm is housed in a rugged alloy casing and
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features a unique easy-to-access battery compartment, built-in bobbin attachment and an enclosed roller wheel. Wychwood is also entering its new Solace 10 ACS (above right) in the Best New Fixed Spool Reel category. The worldwide-patented ACS is designed to give total confidence when fishing in the line clip. Wychwood says that anglers no longer need to unclip after every cast – you can now fish with accuracy and confidence with the line remaining in the clip, safe in the knowledge that it will automatically release if you are forced to give line or backwind. Brown said: “On every other fixed spool carp reel, if you do not take the line from the clip and a powerful fish runs, then you must release the line manually or the fish will snap the mainline. “With ACS this is not the case. Normally after every cast an angler will remove the line from the clip for fear of what ‘could’ happen. Nine times out of ten, though, especially when fishing tight to snags, far margins or islands, the fish has nowhere to run and often it is unnecessary to take the line from the clip. The angler then needs to go through the process of clipping up again. ACS takes away this requirement and saves time.”
Want to talk to Wychwood? Here’s how to find them...
Tel: +44 1527 587437 Email: tim.wildermoth@leeda.com Web: www.wychwood-tackle.co.uk
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SPECIAL FE ATURE
COMPANIES YOU NEED TO KNOW ABOUT...
Imax warming up sea apparel sector The Svendsen brand has harnessed technology and design to deliver its best performing suits yet.
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max is ready to unveil its most complete programme ever. Functionality, comfort and performance are all key elements in a range that the brand believes will take sea angling apparel to new levels. Leading the way, the Aquanaut Floatation Suit is incredibly lightweight and packed with the kind of detail valued by sea anglers. Special sleeves and cuffs, large zippered, handwarmer pockets and elasticated neoprene shoulders are just some of the features in these two-piece suits. For those who prefer one-piece models, the Sea Ranger and Storm Ply are both breathable dry suits made from a tearresistant shell fabric, a first in angling. Recommended for cold and treacherous conditions but equally comfortable in warmer conditions, these hardy garments are fitted with heavy duty waterproof TiZip zippers across the shoulders, neoprene seals
at the neck and wrist, strong neoprene socks and heat-seal taped seams. The 2012 Imax range also includes a new Thermo Suit, an extremely warm two-piece outfit made from heavy nylon shell fabric and accompanied by a detachable hood. Other features include big outer pockets, velcrocuffs and reinforced buckles. Compatible with all the above suits is a one-piece Fleece Undersuit for extra protection against the elements. Elasticated at the waist, it includes lycra socks and a full two-way zipper. With boat boots and gloves also among its new offerings, Imax looks set to grow its business still further in 2012.
“We have taken a giant step in product development across our entire range.”
Above: the new lighweight Aquanaut two-piece Floatation Suit. Left: Imax’s Thermo Suit, part of the 2012 range.
– Cecilia Hartman
Q&A: CLOTHING PRODUCT MANAGER CECILIA HARTMAN How important is the clothing market to Svendsen in the context of its other brands? Clothing is very important as it gives a balancing turnover for us and our customers in the fall/winter season when tackle sales are down. Because of this we have a product manager dedicated to clothing, and we made the decision to buy Sasta in Finland to acquire deep experience and technology. Beside the Imax brand, Svendsen offers clothing from brands like Prologic, Scierra and Ron Thompson. Do you see it as a growth sector in fishing? Yes, definitely. A very big part of fishing clothing is still sold by shops outside the tackle trade, and both we as a supplier and the shops are getting better at winning this business. How is technology helping in the sea fishing sector? We still have safety standards to follow, but in recent years we have developed lighter, stronger and more breathable products due to new technology – and still within the safety frames. 74
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What kind of market share is Imax enjoying? For floatation suits we have from the very beginning enjoyed a good market share. However, in 2008 our new range became the first in Europe to comply with the new CE & International ISO 12402-5 standard. That meant a very big push for the Imax brand. In Finland, where the old EN 393 standard was banned, our partner OPM introduced the new Imax suits and took the market by storm, selling more than 8,000 suits the first year. For fall 2011 we have made a giant step in product development by introducing dry suits, thermo suits, footwear, floatation life vests and more, and we have very encouraging orders.
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What are most important territories for Imax? Our biggest single market has always been the UK, but the Nordic countries are very important too. We have some extremely tough and cold winter fishing and that is how Imax has gained its reputation. What are your three key competitive advantages? First, a 100% guarantee that all safety standards and regulations are followed in every detail. Other suppliers are either cheating or taking ‘easy routes’ to get approvals. Second, our technology allows us to make lighter and more comfortable suits. And thirdly, we offer great quality for the price thanks to our vast volumes and competitive pricing.
Want to talk to Imax? Here’s how to find them...
Tel: +45 46 19 19 13 Email: info@svendsen-sport.com Web: www.svendsen-sport.com
EFTTEX NEWS 5-PAGE SPECIAL SECTION
GRENIER-BOLAY GOES GREEN
French bucket maker unveils environmentallyfriendly new range.
ZONER MAKES EFTTEX PUSH
Finnish ‘smart diver’ set to make waves in Amsterdam.
NEW LINE CHARTER WEBSITE LAUNCHED
EFTTA steps up its campaign against wrongly labelled monofilament.
PRODUCTS • ADVICE • INTERVIEWS
Why EFTTA has joined Hugh’s Fish Fight
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The battle against discards is essential to the future of recreational fishing in the North Sea, writes Jan Kappel.
hen UK TV personality Hugh Fearnley-Whittingstall arrived in Brussels last month, it marked the culmination of an extraordinary five months for a campaign that could have far-reaching consequences for European sea fishing. It is a campaign that EFTTA is proud to be supporting. Hugh’s Fish Fight aims to stop the enormous numbers of fish that are discarded dead or dying back into the North Sea every year. Since he began his campaign on British TV in January, Hugh has gathered thousands of supporters from all around Europe. He has created an astonishing momentum behind his campaign, so much so that when he arrived in Brussels on May 31st he carried with him a petition signed by 676,726 people. Hugh is clear about his mission. It is, he says, “to end the insanely wasteful practice of discarding thousands of tonnes of fine edible fish at sea.” The activity is scandalous, he says. The facts speak for themselves. Globally, about 8% of catches are discarded. But in the North Sea as much as 40-60% of catches are believed to be dumped back in the water, either dead or dying. Worse, discarded fish are not counted against the fishermen’s quotas. The EU management system is based on landings not catches. Norway, Iceland, the
Faroe Islands and Russia have discard bans in place, but in the EU you are free to dump at sea whatever you don’t find a use for. Why does EFTTA agree with Hugh that this has to change? There are several reasons but most importantly, JAN KAPPEL EFTTA LOBBYIST IN BRUSSELS of course, is that we need to achieve healthy fish stocks in our part of the world. That is very much needed as 80% of the commercially exploited European fish stocks are overfished. But there is more to our support than that. The discards amount to more than the total number of fish anglers remove from the sea. But yet, because we take some fish from the sea, we anglers have been dragged into the discard and overfishing debate. At an ever-increasing speed, we are being denied access to fishing spots and are being presented with all kinds of measures to limit our fishing for no good reason other than the failure of EU and national commercial fisheries management systems. So there is another more selfish reason to join the campaign: less discards means better mortality data, means better management of the commercial sector, means less pressure on the recreational angling sector. Campaigns like Hugh’s Fish Fight are needed to generate the political will to solve the discard problem. If politicians don’t feel the pressure from the public then history tells us that not much will happen, if anything at all.
“Campaigns like this are needed to generate the political will to solve the problem. If politicians don’t feel the pressure, not much will happen.”
We just have to be careful that we are not caught unfairly in the discard debate and made a part of the problem. Some scientists don’t make a difference between the fish anglers release and commercial discards. EFTTA has made sure to counter these conclusions. The term discard doesn’t belong to the recreational fisheries vocabulary. Anglers don’t discard but release fish, obligatory or voluntarily. Fish released by anglers are widely accepted as a positive contribution to the conservation of fish stocks, and we want that to still be the case in the future. Visit www.fishfight.net to learn more.
Jan Kappel’s other priorities in Brussels... 1. EU Control Regulation After helping to ensure that angling would not be part of the quota system enshrined in the new EU fisheries control regulation, attention has turned to the follow-up legislation. We were unhappy that it was not made obligatory to provide figures on fish released by recreational anglers. The risk is that fish mortality in recreational fisheries will be set equal to catch figures with no consideration of all the fish we release alive. However, we know that a number of Member States – maybe all – will actually count or sample as we suggest. 2. Reform of the EU’s fisheries policy The European Commission has received our request for representation of the recreational sector July 2011 Angling International
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EFTTEX NEWS (including angling) on the Commission’s advisory body. It has also heard our plea that it open an office staffed with knowledgeable people to deal with recreational fishing issues. 3. Cormorants The Commission has funded a European cormorant management project. This is a result of lobbying from EFTTA and the angling community. EFTTA has also arranged a cormorant seminar at the World Recreational Fishing Conference in Berlin. 4. Hydropower EFTTA and EAA have funded the production of a documentary about hydropower. We are up against multi-billion euro industries, which lobby intensively that Europe’s rivers should be plagued by thousands of new hydropower installations and barrages in addition to the many thousands in place already. Our efforts have made some impact on the decision makers. In some countries the wind is blowing slightly our way and made it more difficult to get permission to build new barrages. But more efforts from our side are needed.
Pokee unveils coloured braid
Taiwanese manufacturer and exporter Pokee Fishing Tackle Company is showing off its Pro Hunter Revolution braided line at EFTTEX in Amsterdam. The company, which makes fishing rods and lines, says the Pro Hunter is braided with 100% Dyneema fibre and coloured with patented technology. It is coloured directly into the fibres to produce a colourfast and rounder line for better handling and sensitivity. Pokee says that the line’s unique smooth coating sails effortlessly through the guides and reduces friction and wind knots. It adds: “This super braided line delivers ultimate knot strength and maximum durability. It’s an ideal line to increase your catch and enjoyment.” Pokee Fishing Tackle has been manufacturing high performance rods, monofilament and braided lines since 1976.
MAKE CONTACT BEFORE EFTTEX Tel +88 66 2610070 Email sales@pokeefishing.com Web www.pokeefishing.com
EF STANTDTEX No.
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Grenier-Bolay goes greener! door that has an integrated air pump. Grenier-Bolay is launching a new, environmentally-friendly range of It is also marking the exhibition buckets at EFTTEX 2011. in Amsterdam by extending its range of tackle boxes Called – appropriately with the introduction – Green, they are made of small transparent mostly from recycled material scratch-resistant boxes. which, Grenier-Bolay They come in three maintains, makes them good sizes and many different for the environment and the configurations. consumer because of their Grenier-Bolay, based in competitive price. France, Grenier-Bolay has a long Fran is also improving its best-selling two-tray and threetradition of manufacturing on an best-s tray tackle OEM basis, but also sells under der its tac boxes by introducing new colours. Thalydris brand. colour The company claims it has the EF STANTDTEX largest range of fishing buckets on MAKE CONTACT BEFORE EFTTEX No. Tel +33 380 373237 Web www.grenier-bolay.com the market and provides innovative options, including a patented Email contact@grenier-bolay.com
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ZONER TARGETS AMSTERDAM SALES
Liquid Zone says that choosing the species of fish you want to catch has never been easier – thanks to the Zoner. The brainchild of Finnish inventor, Petteri Lankinen, the Zoner takes the lure to where the fish are. Lankinen’s life took a turn in 2006 when he decided to leave his job in Finland and cross the Atlantic. It was during the six-week cruise to the Caribbean that he came up with an idea that turned him into an entrepreneur. He said: “During the cruise I had a lot of time to think about my favourite sport of fishing. I realised that just knowing where the fish are does not guarantee a catch. What I needed was a product that could help me take the lure to the right depth, or even more importantly, the nation of a hydrofoil, control fin and Swiss-made right temperature layer.” sensor technology. It is commonly known that each species has a If the fishing line breaks, a hydrofoil brings it to typical temperature range where they are active. the surface, letting the fishing line slide through it. The Zoner takes follows the temperature layer Its bright orange colour makes it easy to spot even – thermocline – and finds and follows upwelling in rough waters. Zoner will come to the surface if spots so you are not trolling below the fish with there’s a catch and if it has collected rubbish. your lure. Lankinen said: “Zoner is the answer to a very There was no such product on the market so basic wish of all fishermen – being able to as soon as Lankinen’s feet touched the ground he maximise their catch rate and the chance of decided to turn his idea into reality. Now he has a choosing the catch they want.” company of his own –Liquid Zone – and has just You can set the Zoner to take the lure precisely launched the first smart diver on the market – the to the water layer with the desired temperature or Zoner. to the depth you want. It calculates the depth by It is designed for trolling fishermen and does constantly measuring the water pressure. You can what Lankinen needed – it dives to a pre-set also pre-set the Zoner to put the lure in the water temperature or depth, taking the lure right to where layer you want. a given fish species is most active. EF Made out of durable composite MAKE CONTACT BEFORE EFTTEX STANTDTEX material, Zoner is surprisingly No. Tel +35 850 5838 988 Web www.liquidzone.fi light at 150g. It can take a lure Email petteri.lankinen@liquidzone.fi down to 20m through a combi-
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EFTTEX NEWS
Line Charter gets new website
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he growing strength of the EFTTA Line Charter will be reflected at EFTTEX with a groundbreaking milestone for the campaign. The Line Charter is to get its own website (www.efttalinecharter.com) and it will be ready to be viewed at the exhibition. EFTTA Membership and Communications Officer,
Vicki Seymour, said: “Going online is an important step in the Line Charter campaign. We now have 23 companies, which have signed up against line cheats, and we are obviously hoping to get more at EFTTEX. “At present the Line Charter is used to highlight the companies who have signed up to it and show how serious EFTTA is to promote the initiative.
“But in the future we will start to promote this website to consumers and suggest that they visit it to see which brands are conforming to the Charter and what are the lines to trust. “We will also start to test Charter Line signed brands and non signed brands and publish the results on the website. “The site will grow and we hope that it will become the first port of call for consumers when they are choosing what brand of line to fish with.” Line charter members are regularly published in Angling International.
SCATRI TO HAVE PROFESSIONAL SIMULATORS AT EFTTEX SHOW Scatri will have two of its professional angling simulators at EFTTEX in Amsterdam. Both Omoto Fishing Tackle and Wake Fishing have hired the simulators so that visitors to their booths can test the fishing tackle they have on show. Export Sales Manager, Olivier Marchand, said: “We rent out simulators to exhibitors at all the major shows, including EFTTEX, ICAST and China Fish. Companies are increasingly finding them a valuable tool to properly demonstrate their products.” Marchand added that the simulators – particularly the Simfish and Pocket – are also proving popular with show organisers who rent them to run fishing competitions for visitors. He said: “We are organising such events in France, including at Nantes and Clermont-Ferrand, and can do the same in other countries. Rental is proving to be an increasingly popular side to our business.”
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THEY HAVE SIGNED THE EFTTA LINE CHARTER
www.saenger-tts.de
Pledge your support here
and join them in the ďŹ ght against line cheats.
www.eftta.com
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S U P P OR T ING P R OD U C T IN NO VAT ION W OR L D W IDE
at Angling rs ito ed t uc od pr e th th on m Each t exciting new International select the mos To help you t. ke ar m to t gh ou br g in be le tack customers, we decide on their appeal to yoeurmanufacturers so will include insight from thss immediately. you can start doing busine
products you need to know about
Big fish baits from France This incredible 36.5kg carp (right) was caught using a combination of Fun Fishing’s new Soluball and Fluo Pop-Ups. Made from more than 35% of soluble attractors, the Soluball can be used both as a hook bait and for baiting swims. The dissolving process begins as soon as the Soluball reaches the bottom and lasts for hours. Depending on the water temperature, the hook bait does not need changing for up to six hours. What the makers say: “Once again, the extremely powerful formula and progressive dissolving process of Soluball combined with the extreme visibility of our Fluo Pop-ups made the difference on a hard French water.” Business contacts Tel: +33 299 47 8628 Email: contact@funfishing.fr Website: www.funfishing.fr
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1 The transparent box that helps you manage your spool stocks
Textreme says its new Box 12 fly fishing spools storage system has been designed to help dealers and distributors accommodate them more easily. The Italian-based company, which manufactures fly fishing yarns and accessories, says it can store 12 vertically positioned spools. Its base and lid are transparent so that the colour of each item can be easily identified. Paired with the company’s Thread Display with its 36 rooms of 12 spools each, Box 12 makes it easier to manage stocks. What the makers say: “This combination can help dealers to show our fly fishing threads range in the smallest space possible. Every time the last spool is taken from its room, it can easily be refilled by emptying Box 12 into it. No more loose spools!” Business contacts Tel: +39 015 247 6194 Email: info@textreme.it Web: www.textreme.it
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products you need to know about
An upgrade to the Scierra XDP The Scierra XDP reel, a favourite among Europe’s fly fishermen due to its elegant, functional design, durable drag system and tough build, has been ugraded in the shape of the XDP+. The new model comes with a totally waterproof brake system designed to handle the strongest of fish. Design adjustments have also made this still stylish reel a little lighter. Four models are available: 3/4, 5/6, 7/9 and 9/11. The XDP+ also comes in a cassette version, which has three spare spools. What the makers say: “The ingenious cassette spool system allows the fisherman to change fly line in an instant. This is a great advantage when fishing off the coast and especially in rivers, where finding the right depth can be crucial.”
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Business contacts Tel: +45 46 19 1913 Email: info@svendsen-sport.com Website: www.svendsen-sport.com
Fluorocarbon in camo colours
4 Kiddy’s new improved Sandeels Sidewinder Lures has taken its best selling Sandeel lures and crossed them with the best-catching commercial colours to come up with a new range of professional hardbaits. The Super Solid Sandeels have a soft latex body and deep paddle tails that create a ‘superb’ action and vibration when used in the water. They are available able in six-inch sizes only. All genuine Sidewinder Lures are stamped Sidewinder and have the trademark snake design on every tail. What the maker says: “The Super Solid Sandeels have no holographics or gimmicks, just the best action in the best colours. Fish like a pro!” Business contacts Tel: +44 1803 293999 Email: info@kiddyfishing.co.uk Website: www.kiddyfishing.co.uk
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Quattro 100% Fluorocarbon combines Hi-Seas’s exclusive Quattro four-colour camo technology with a fluorocarbon line. Hi-Seas explains that the colouring process does for fishing line what camouflage pl clothes do for a hunter, breaking up visual patterns and making the line blend into its surroundings. urroundings. Four scientifically-selected alternated along the fluorocarbon, cientifically-selected colours are alterna reducing invisibility. ng light transmission and creating a new level of invisi What the he makers say: “The line is smooth and supple and is the best h handling fluorocarbon carbon yet. Now you can increase your line and leader rating without sacrificing ificing stealth or fishability.” Business siness contacts Tel:l: +1 610 466 6001 Email: sales@hiseas.net Website: www.hiseas.net
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Two brand d new colours for the ‘amazing’ Invisaswivel swivel Clear Two new colours – Bloody Red and Nuclear Chartreuse – have been added to the water-matching Clear model of the Invisaswivel. Rather than hammered out ut and bent into shape like metal swivels, the Invisaswivel is engineered using an advanced fluorocarbon material called ‘Fluoro-Clear’. What the makers say: “Think of a soft, flexible, neutrally buoyant and non-corrosive component and you quickly appreciate the magic of this stealthy little swivel. The first time you fish one, you will be amazed how it turns and spins with ease. Invisaswivel sets new standards in terminal tackle performance – both in fresh and saltwater.” Business contacts Tel: +1 904 273 7200 Email: sales@aquateko.com Website: www.aquateko.com
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Carson’s better balanced reel The Tri-Cast reel from Italian manufacturer Carson Fishing Tackle features a progressive micrometric front drag and silent unlimited anti-reverse perforated spool for reduced weight and improved balance. It also has nine stainless steel ball bearings, an ergonomic handle with anatomically designed grip and an oversized anti-twist line roller mounted on the ball bearings. What the makers say: “The Tri-Cast delivers an extremely fluid action and a smooth bale release system. It represents exceptional value for money.”
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Business contacts Tel: +39 011 450 1668 Email: info@carson.it Website: www.carson.it
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A low-noise motor coated to work equally well in saltwater The Sunelexe Trolling Motor is a low noise machine that has a long-lasting battery when used at low trolling speed. The durable engine incorporates a Dupont fibreglass reinforced nylon mounting bracket, which is much lighter than steel parts. It can be used in saltwater – the coating can endure acid and therefore will not rust if maintained properly. Easy to operate, it has five forward and three reverse gears. What the makers say: “These motors enable your boats to move through the water in a smooth and silent manner!” Business contacts Tel: +86 574 8809 9526 Email: sunelexe@gmail.com Website: www.sunelexe.com
A super-strong Superbox with super capacity! Plastica Panaro’s 501 Superbox incorporates the functionality and comfort for which its Italian manufacturer has become renowned. However, the added ingredient with this new polypropylene model is its remarkable strength, with the lid boasting a load capacity of 150g/330lbs. Under the lid is a roomy storage area and the handsome box also features four tackle drawers, each with adjustable compartments, plus a spinner box. Tackle can be accessed via a handy, two-flap opener. The 501 is available in blue/grey and green/grey. What the makers say: “The ergonomically designed seat allows the angler to fish comfortably, with easy access to the tackle stored below.” Business contacts Tel: +39 059 793 340 Email: lsirotti@plasticapanaro.it Website: www.plasticapanaro.it
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products you need to know about New surf rod blank from Chinese rod specialist Weihai Hanhigh Brand-building continues apace at Weihai Hanhigh. The brand new Contrix-1X H from the Chinese rod manufacturer is a surf rod blank made from 40T high modulus carbon from Toray. There are six blanks in the range and all have three sections. The rods come in lengths of between 400cm to 450cm and casting weights varying between 80-160g and 100-250g. What the makers say: “This blank comes with carbon tape X spiral reinforcement and has Fuji K frame, Alconite guides and a Fuji reel seat. It also has a stainless steel balance-weighted butt.” Business contacts Tel: +86 631 538 1858 Email: river@hanhigh.com Website: www.hanhigh.cn
Companies that want your business
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Angling International July 2011