Angling International Trade Magazine - May 11 - 40 by Brave Creative

HOOK MAKERS Updates es from VMC, HOLDING FIRM Mustadd and more p39 May 2011 Issue 40

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Essential reading for buyers in the tackle trade Online at angling-international.com

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NYLON - FLUOROCARBON - BRAIDED PE

Expertise in synthetic monoﬁlaments www. perlonmonoﬁl.com

Come and visit us on stands B62/D01

THE LATEST Gruppo DP, Strike Pro, 74 4 EFTTEX NEWS Sanger and more p63-74 May 2011 Issue 40

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Essential reading for buyers in the tackle trade

GLOBAL TRADE NEWS Why hook makers are so positive Demand in China and Ru Russia ussia is helping sales p39-45

New products you can stock pp75 y

How kayaks are making waves in the US and beyond

Japanese ﬁrms turn to exports

The tsunami has taken its toll on the domestic market p8

Online at angling-international.com

EFTTEX NUMBERS COULD BE UP 20% As pre-registration begins, history suggests Amsterdam will deliver deli a huge uplift in visitor numbers, says Jean-Claude Bel.

FTTEX 2011 returns to Amsterdam for an unprecedented 11th time in June with high hopes that it could be one of the best exhibitions in the 30-year history of the show. And all the signs are encouraging for an exhibition that was sold out a full six months before the event in Jean-Claude Bel: Strong Amsterdam starts on June 17. attendance expected. The Dutch capital is a universally popular venue among exhibitors and visitors alike with tremendous facilities and transport links. Jean-Claude Bel, CEO of EFTTA, the organiser of the premier European show, is predicting a bumper attendance that he believes could show a 20% increase on last year’s event in Valencia, Spain. Jean-Claude told Angling International: “We are expecting a very good attendance for the show. I am confident we will see an increase in visitor numbers of between 15% and 20%. “Amsterdam is a superb venue and is the most asked-for location by our members. It is so central and easy to get to and from all over Europe. You can travel there and back in a day from many locations. “EFTTEX has been held in Amsterdam ten times since our first ever exhibition in 1982. Historically it has always produced the goods. Its return after a decade has been received enthusiastically by exhibitors. “The fact that the stand space was sold out in December shows just how popular it is.” Jean-Claude has called on visitors to pre-register as soon as possible to make attending the event an even more pleasurable experience. He said: “If you don’t want the hassle of queueing up outside to get in I strongly recommend that you fill in the pre-registration form on the EFTTA website.” EFTTA has also announced that it is to bring back admission

fees to retailers, wholesalers and manufacturers visiting the show. For those who pre-register before May 30th, entrance fees will be: • Retailers: €10 (€30 on the day); • Wholesalers €20 (€50 on the day); • Manufacturers €120 (€150 on the day) Jean-Claude said: “The exhibition provides visitors with a great opportunity to meet existing contacts and make new ones from around the world and that is a price worth paying for.” The money raised will go towards EFTTA’s lobbying programme in Brussels. There is no charge for EFTTA members or members of the press.

JAPANESE COMPANIES LOOK OVERSEAS Japan’s ﬁshing tackle industry is being forced to concentrate more on exports as it copes with the loss of key domestic markets following the carnage of the earthquake and tsunami that has devastated the north-west region. Companies have seen some of their lucrative home markets disappear overnight and say that export business will become increasingly important while the country’s infrastructure is rebuilt and a semblance of normality eventually returns to a nation still in despair. • For the full story, see page 8.

COMMUNIQUÉ continued on page 8 >

MAY 2011

Benvenuto,Bienvenida Bienvenue,Willkommen

o EFTTEX 2011 could attract a 20% bigger attendance than last year’s show in Valencia. Floor space has been sold out for six months and one of the best shows in the 30-year history of EFTTEX is eagerly anticipated. What a fantastic prospect for the European ﬁshing tackle trade and for the increasing number of exhibitors and visitors from elsewhere in the world that now attend the show. And yet it wasn’t so long ago that EFTTA – the owner and organiser of the event – was receiving more than its fair share of criticism for everything from how it allocated its funds to how it ran its show. Okay, so much of that was driven

by vested interest, but EFTTA has to be admired for the way it has stepped up to the mark, appointed a CEO, introduced new blood on to the Board, become more pro-active and seen off a rival show along the way. Angling International has worked closely with the Association since the magazine’s launch, promoting its activities and initiatives and helping generate worldwide interest in EFTTEX. Now, as the Association’s ofﬁcial media partner, we look forward to producing our biggest ever issue next month as we preview Amsterdam. To quote EFTTA CEO Jean-Claude Bel: “Angling International is where the worldwide trade reads ofﬁcial EFTTEX News. Together we present

a powerful platform for exhibitors to promote their products ahead of the show.” So if you want your company to feature in our big June EFTTEX Preview Issue – read by the most committed buyers – don’t delay in contacting International Commercial Director Lucie Henton or US National Sales Manager Stuart Pavlik to ﬁnd out about our special advertising and editorial packages. All advertisers are guaranteed editorial coverage. • A special welcome to eight companies advertising in Angling International for the ﬁrst time. Mel Bagnall mel@angling-international.com

Meet the makers of Angling International... MEL BAGNALL, PUBLISHING EDITOR Mel’s vast experience in the angling industry includes six years as the publisher of UK company Emap’s angling business. He began his career on Angling Times where he was reporter, feature writer, sub editor and news editor. He has worked in magazines for more than 39 years.

ANTHONY HAWKSWELL, ASSISTANT EDITOR Anthony is an experienced news editor with a strong background in angling journalism, having worked as News Editor on the UK’s leading angling weekly newspaper, Angling Times. His background also includes time spent editing a national business-to-business title in the UK.

ROB CARTER, EDITORIAL DIRECTOR Rob began his career writing for and editing specialist consumer magazines in the UK (including Match football magazine, Fore! golf magazine and Trout Fisherman) before being appointed editor-in-chief of Emap’s contractpublishingdepartment.He is a founder director of Top Corner, the publishers of Angling International.

LUCIE HENTON, INTERNATIONAL COMMERCIAL DIRECTOR Lucie can call upon 11 years’ experience of delivering commercial solutions for angling clients. Czechborn, she is also familiar with other eastern European languages. Call her to discuss your advertising and marketing needs.

KEELY DOCHERTY-LEE, ART DIRECTOR As Top Corner’s art director and co-founder, Keely has 16 years’ design experience, and a proven record of producing successful ad campaigns, brochures and direct mail. She has worked with many angling clients and today leads the design team on Angling International, managing the editorial production of each issue.

STUART PAVLIK, US NATIONAL SALES MANAGER Stuart is based in North Palm Beach, Florida where he manages the accounts of Angling International’s US and Canadian clients. An avid ﬁsherman with advertising experience gained at Florida Sportsman, Stuart has a strong understanding of worldwide ﬁshing from his tenure at IGFA and from extensive travel.

MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Henton; lucie@angling-international.com; Tel. +44 7825 999230; Skype. lpetrickova • U.S. National Sales Manager: Stuart Pavlik; stuartpavlik@aol.com; Tel. 561-627-2520 direct; Skype. stuart.pavlik • Publishing editor: Mel Bagnall; mel@angling-international.com +44 (0)1733 392 977 • Assistant Editor: Anthony Hawkswell; anthony@angling-international.com • Editorial director: Rob Carter; rob@topcornered.co.uk • Art Director: Keely Docherty-Lee; keely@topcornered.co.uk • Designer: Kate Holt • Database Manager: Graham Goor; grahamgoor@atgraphicsuk.com • Subscription enquiries: enquiries@angling-international.com • Colour reproduction: AT Graphics UK Ltd, Peterborough •THANKS THIS ISSUE GO TO: Marcel Alberts, Pierre Bronsgeest, Fanny Champlon, Elaine Connolly, Klas Elm, Joe George, Graham Goor, Ken Harada, Donna Leonard, John Loftus, Beatrice Lopez, Anouk Luykx, Christine Ma, Dan Mangus, John Mazurkiewicz, Dawn Mercadal, Rasmus Oveson, Ralf Scheipers, Oda Takaki, Stephanie Vatalaro, Timo Vernooij, Austin Wang, Gareth Whittington, Mary Jane Williamson, Bob Wiltshire, Yvette at Recﬁshwest. ● Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.

Angling International May 2011

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

JAPANESE PIN HOPES ON EXPORT BUSINESS

Leading companies conﬁdent of making up domestic shortfall following disaster.

s Japan comes to terms with the devastating impact of the earthquake and tsunami which wiped out towns in the north-east of the country, fishing tackle manufacturers are being forced to reposition their businesses and put the emphasis on their export markets. It is not yet known how many fishing tackle manufacturers and retailers were lost in the cruellest of circumstances, but those that have survived are looking to pick up the pieces and return to some semblance of normality. Export has now become a priority as Japan’s lucrative fishing market takes time to recover. Ken Harada, Chief Manager at Momoi Fishing Line, told Angling International: “The earthquake devastated the foremost fishing grounds in the northern part of Japan. The markets there had been playing a key role in developing new fishing gear and methods. Ken Harada of Momoi: “Exports will be key now.” “Fishing tackle manufacturers in the Tohoku region have incurred serious damage. Although few companies have their headquarters out there, some have production bases in these areas so fishing tackle will be in short supply. “In the short term the domestic economy will be fragile and therefore exports will play a larger part in our business strategy. “However, we will not give up on our Japanese market and have confidence that as a nation we can rebuild the region. We have done it before after the Second World War and 16 years ago following the great Sasame’s Oda Takaki: “EFTTEX Hanshin earthquake.” will be very important.” Oda Takaki, Export Manager of fishing hooks and tackle manufacturer Sasame, also acknowledged that foreign sales had become doubly important for his company. 8

Angling International May 2011

area that suffered the worst of the disaster. “Our warehouse was only slightly damaged and repair work has now been completed and the warehouse and shipping system is once again fully functional,” said Overseas Trade Department Director Osamu Ashina. “During the repair work we shipped from our two domestic distribution centres located in the south of Japan and kept disruption to our customers to a minimum.” Disaster: the earthquake and tsunami “devastated the foremost ﬁshing grounds of north Japan,” says Momoi’s Ken Harada.

He said: “Many Japanese firms will be looking to the export markets this year. For that reason EFTTEX will be particularly important for us. It is a high priority. Our main targets will be the UK, the Benelux countries, Germany, Scandinavia and the US. “Our company is based in the west of Japan so we did not feel any effects of the earthquake, but the disaster stunned the whole nation. Like millions of my countrymen I could not work for days after the earthquake as I took in the enormity of the situation. “The earthquake has caused huge damage to the fishing industry. We can’t expect any sales this year from the many tackle shops that were close to the sea. It will be some time before the situation improves.” With some 70% of the Japanese market, Gamakatsu is one of the leading makers of hooks in the country. In a statement its Board of Directors said: “It is obvious to us that we will have to shift our focus to exporting as the domestic business is not going to get better for some time. “Our production has not been affected because Gamakatsu is based away from the affected areas, but our domestic sales will be hit. We will concentrate on sales in western Japan and abroad. “We believe that the fishing market will decline by around 10% and there will be some bankruptcies. The affected areas are in the same situation as after the Second World War. However, the difference is that Japan is much stronger financially now. We should not be too pessimistic because it only impacts on less than 5% of our overall economy.” Bait company Marukyu is situated outside of the

SHIMANO DONATES 100m YEN Japanese ﬁshing giant Shimano has donated 100m Yen (approximately €850,000) to its country’s Red Cross Society and also winter clothing worth 30m Yen to support the earthquake victims. In a statement the company said: “We express our heartfelt sympathy to the people affected by the earthquake and sincerely hope for the safety and swift recovery of the people.”

YOKOHAMA SHOW CANCELLED The Japan Fishing Festival – due to take place in March – was cancelled as a result of the disaster. Formerly known as the Japan International Sportﬁshing Show (JISPO), it was scheduled to take place in Japan’s second city of Yokohama, south of Tokyo, before the earthquake and tsunami struck.

81,500 JOBS TO BE LOST IN HIT AREAS The earthquake and tsunami are expected to result in the loss of over 81,500 jobs in the coastal areas of the three hardest hit prefectures over the next six years. The estimate, which covers 38 municipalities in the three prefectures, is based on the assumption that the disaster will have the same impact in the employment situation as the 1995 Great Hanshin Earthquake.

FISHING BAN AROUND NUCLEAR PLANT Japan has imposed a ﬁshing ban within a 30km radius of its stricken nuclear power plant at Fukushima. Some 10,000 tons of radiation-contaminated water has been discharged into the sea as the authorities battle a crisis that has ofﬁcially been recognised as being as serious as the Chernobyl disaster.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

DSM Dyneema shakes up line sector with new licensing scheme

SM Dyneema has introduced a new “robust and secure” licensing scheme to more strictly control the use of its products by fishing line manufacturers. The Dyneema® Brand Licensing Program means that the Dyneema® trademark can now only be used under licence by authorised companies. No manufacturer can claim to be using DSM Dyneema Ultra High Molecular Weight Polyethylene (UHMWPE) material or the Dyneema® trademark without an official and explicit licensing agreement. The move by the Dutch company to tighten up controls on the use of its lightweight, ultra-strong UHMWPE material follows persistent false claims or references to the Dyneema® brand without proper authorisation and without using legitimate Dyneema® product. There is no fee payable, but applicants will have to meet a stringent set of criteria before being granted the licence. Companies issued with a licence will be permitted to use the diamond logo on their products. DSM Dyneema Global Marketing Manager, Noud Steffens, told Angling International: “This is a more transparent, secure and robust licensing programme. It will reduce the number of players referring to the brand and using our trademark because many are doing this without proper authorisation or without using real Dyneema®. “Our Premium Manufacturing Partners can sell their products to leading fishing line brand owners across the world, who in turn will be granted a licence for the use of the Dyneema® brand on their products and packaging. Pure Fishing is one of the leading brand owners within the Dyneema® Brand Licensing Programme. “It gives us more control throughout the value chain and consequently delivers higher value and benefit to all our approved partners and fishing line sellers. “This will bring improved clarity and security to the market and importantly will reinforce our licensed partners and their respective channel partners’ position of strength through their authorised use of

Angling International May 2011

“DSM is determined to create a clear distinction between fishing lines that contain genuine Dyneema® and those that do not.” the Dyneema® brand. The Dyneema® brand becomes a very clear mark of quality assurance.” The issue of licences will depend, says DSM Dyneema, on stringent criteria being met. Among other things, the applicant will have to demonstrate it is a proven, quality player, has a diverse product portfolio and is successful in fulfilling the needs of the industry through its products and innovation. Both existing and new users of Dyneema® will have to commit to the new scheme. All current brand licensees in all markets and regions will need to have the new licensing agreement with DSM in order to continue to use the trademark. “DSM is determined to create a clear distinction between fishing lines that actually contain genuine Dyneema® and those that do not,” continued Noud Steffens. “Fishermen have to be sure they are buying high quality products. Our improved programme helps to achieve this by producing better security and transparency throughout the entire value chain.” DSM Dyneema has introduced the new programme after talking to braiders, brands, distributors and fishermen to get their views and support and to engage them in the process. One of these was Dutch OEM company Eurocord, whose General Manager Timo Vernooij told Angling

International: “With its experience in the line market, Eurocord was able to provide input into developing the programme and applications. Following our active involvement and being a promoter of solutions with Dyneema® we are proud to be one of the first Premium Manufacturing Partners and to pass on this added value to our customers.” Manufacturer and distributor Angler Pro was also invited to participate in the process as an end user and is already using DSM Dyneema’s endorsement as an approved licensee in its trade advertising (see page 62). “We are delighted to be among the first to be granted the licence,” said owner Daniel Paluch. “It is positive proof that our products contain Dyneema® and really means something in the market place.” • DSM is a diversified multi-national company active in the pharmaceutical, food, automotive, electronics, agriculture, sport and textile industries. It introduced Dyneema® – a high molecular weight polyethylene UHMWPE – in 1990.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Defiant FTR re-enters market

merica’s trade magazine for the sport fishing industry, Fishing Tackle Industry support: new Retailer (FTR), owner Clem Dippel. has returned with a rejuvenated new look and defiant message for its readers. Written off as dead in some quarters of the angling media, FTR suspended publication for a short time following its sale to former Publisher and Advertisement Director, Clem Dippel, from BASS LLC (Bass Anglers’ Sportfishing Society) in December. In its comeback March issue, Dippel told readers: “FTR has been and will continue to be the trade publication and voice of the sport fishing industry in the United States. “Our audited circulation reaches the entire distribution system in this country – independent retailers, regional and national chains, wagon jobbers, regional and national distributors and marketers of sport

ﬁshing tackle and related equipment. “FTR has substantial industry support which has been earned over several decades of publishing. Our 2011 staff has experience, talent and a strong passion for recreational ﬁshing and all that it means to American anglers. We believe we can make a difference and contribute to the growth and prosperity of the industry.” The new-look FTR plans to publish seven editions this year and to increase its frequency in 2012 in both print and electronic versions.

Thomas & Thomas company saved by Florida enthusiast

in this issue

p12 ising best buyers INDUSTRY Advert attracts the UPDATE June 2011

Issue 29

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INDEX OF ADVERTISING AND BRANDSNIES COMPA

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IA OFFIC PREVIEW

Fliesp92 ! Mike Dawes p47 ! Molix p45 ! AFW / Hi-Seas ! MS Handbuilt p92 ! Alps p70 Custom Rods ! Anglers’ Club India p92 ! Mustad p33 ! Ningbo Huaxing ! Anhui Wilma p92 Hardware Fishing Tools p66 Machinery Co p38 ! Aquaz p25p59 ! Panther Martin ! Bait Liner p95 ! Parallelium ! Balsax p43p72, 92 p24 ! Plastica Panaro ! Bhagwati ! Platil p4 p82 ! Bidoz p92 ! Power Shot p12 ! Bios AB p28Co p86 ! Prime Line ! Boone Bait p49 ! Reaction Strike ! Carbotex p17p73 ! Richard Wheatley ! Carp Hunter p85 Ltd p62 ! Carp Italy p1 des ! Salon Européen ! CarpZoom p56 Pêche en Mer ! Carson p87 ! Scientific Anglersp36 ! Chub p31 ! Sébile p87p41 ! Climax p39 Ltd ! Composite p68 ! Sema p96 Developments ! Shimano ! Silstar p10 ! Cralusso p34 p20 ! Snowbee ! DCI Monofilament p92 p13 ! Sonik Sportsp32 p44 ! Speedbaits ! Dohitomi p55 ! Sportex p39 ! Dragon Tackle Fun ! Start’up / ! DTD p14 p44 p88 Claw Fishing ! Eagle p6 Fun ! Stoppioni p7 ! Ecstasy / Fishing p46 ! Strike Pro p2 ! Strike Wire ! EFTTEX p81p79 ! Stroft p37 ! Energofish ! Sufix p11 ! Epohook p92p90 Big p69 ! Esca Global p65 ! Think X p35 ! Trigger ! Extreme Fishing p57 ! Tuf-Line Duracast ! FirstDart p73 p40 ! Fish Master p14 ! Turrall Flies ! Fisherman’s Partner p63 ! Twinkle p76 p71 ! Fly p54 np67 ! Vega ! Vosseler Prop55 !FlyingFisherma Flyfishing ! Gamma p52 ! Weihai Yuanheng ! Greys p31 p14 Fishing Tackle ! Hardy p31 ! Weihei Hanhighp77 ! Hart p29 Fishing Tackle ! Indyline p64 p93 ! Weihei Mingyang ! Italcanna p84 Fishing Tackle ! Jetfish p91 ! Western Filament ! Jiuyu Fishing Inc p89 Tackle p78 de Fishing ! WFT / World ! JMC / Mouches Tackle p61 Charette p23 / Filstar ! Worth Company ! K & K Ltd p60 p87, 92 p75 p18 ! Lovec rapy Co p27 ! Wychwood Bait Co p14 Bait Yakima ! Mann’s ! p57 ! Yo-Zuri / Duel ! Mapso p26 ! Zalt p50 ! Matagi p19 ! Zebco p8 ! Maxel p58 p42 ! Measom Freer

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SET UP QUALITY MEETINGS WELL AHEAD OF EFTTEX. BOOK YOUR SPACE IN THE EFTTEX PREVIEW ISSUE NOW Delivered week of 20th May – over two weeks before EFTTEX. Contact: • Lucie Henton +44 7825 999230 (Europe/Asia) • Stuart Pavlik 561 627 2520 direct (USA) 12

Angling International May 2011

A Florida fly fisherman has bought quality American rod builder Thomas & Thomas (T&T) and secured its long-term future. Mark Richens, of Islamorada, has formed a new company that will sell the bamboo, glass and graphite rods under the T&T brand. T&T has been struggling through the American recession following financial difficulties caused by the withdrawal of bank funding. Key members of the former Thomas & Thomas Rodmakers team have joined the new business, having previously been made redundant. Richens said: “T&T is one of the last true American rod builders. Fly fishing

devotees around the world gravitate toward the brand. I am no different and am privileged to be working with a vastly experienced crew in New England. “We now own our own premises in Massachusetts and are well capitalised. I know of nobody who wanted to see T&T disappear – and this included a number of competitors who called me to say as much. Their calls spoke volumes of the fellowship of ﬁshermen. “This is not a vanity purchase. There is work to be done to ensure all operational aspects of our business exude the same quality as the ﬁnished items themselves.”

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

EFTTA adds extra New Product Award category

new category has been introduced at the EFTTEX 2011 Best New Products Awards – Innovation of the Year. It is one of 17 categories that will be judged at EFTTEX 2011 in Amsterdam in June. EFTTA CEO Jean-Claude Bel said: “For Innovation of the Year we are looking for the outstanding product at the exhibition. It has to be revolutionary and something that has never been seen before.” However, he added that if no product caught the eye of the judges the Innovation of the Year Award would not be presented. “We will not select a winner unless there is a stand-out product. It has to be truly innovative. “Like the Visitors’ Choice, all products at the show will automatically be entered for the Innovation of the Year Award.” The prestigious awards will be judged by a panel of experts on Friday, June 17th. All judges work in the industry and are enthusiastic anglers themselves. The judges will be looking for innovation, usability, design, quality and practicality. No products that have been sold in the shops before EFTTEX 2011 are eligible. They must be launched at EFTTEX 2011 for the first time and be a new product for 2012. None of the categories will be judged unless there are three or more entries. The winners will be announced at the EFTTEX Gala Dinner on Saturday, June 18th. Exhibitors will not have to provide stands or display cases for their products. EFTTA has introduced display stands that are all the same and will focus on the products themselves rather than their presentation. EFTTA will also provide mannequins for the clothing category. Entry forms have been sent to exhibitors and should be returned to Victoria Seymour at victoriaseymour@eftta.com by the closing date for entries of Friday, May 20th. Companies will receive a confirmation email before the deadline for entries. If you do not receive this confirmation, contact Victoria Seymour at EFTTA. 14

Angling International May 2011

Above: Will he make it four in 2011? Patrick Sébile won three awards at EFTTEX last year.

The EFTTA Best New Product categories • Best New Rod • Best New Fly Rod • Best New Fly Reel • Best New Fixed Spool Reel • Best New Multiplier Reel • Best New Fly Line • Best New Monoﬁlament Line* • Best New Braided Line • Best New Hard Lure (Wobbler style) • Best New Soft Lure (Soft plastic style) • Best New Metal Lure • Best New Accessory • Best New Fishing Apparel • Best New Soft/Dough Natural Hook Bait • Best New Carp Bivvy/Shelter • Innovation of the Year • Visitors Choice Award

*Open only to companies signed up to the EFTTA Line Charter.

Dragon direct in Ireland

Dragon Tackle is distributing direct to its customer base in Ireland following the closure of Truetackle, which had distributed its ﬂy range for over 30 years. Announcing that direct distribution will mean lower prices for his customer base, Dragon Tackle Managing Director Terry Clease said: “The unfortunate demise of Truetackle means we can work much closer to our Irish retail network, making available a full range of more than 3,000 ﬂies

and accessories. This was just not feasible for a wholesaler. A Euro-priced Dragon catalogue is available and the company also offers the option of paying in Euros directly into its Irish bank account. Former Truetackle Sales and Marketing Director, Gareth Whittington, will look after the Dragon agency in Ireland. Whittington can be contacted on 086 044 7241 or via email at gareth@ﬁnraiderz.com.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Sensas President attacks line cheats

s the President of the French fishing tackle trade association, GIFAP, Hugues Nello has been at the forefront of the battle against line cheats. His association has been a trailblazer on the issue and, in consultation with the French trade authorities, introduced its own line charter five years before EFTTA followed suit with an initiative of its own. Nello, President and Director General of French line giant, Sensas – one of the latest companies to sign up to the Line Charter – told Angling International: “Governing bodies should always lead from the front and give guidance on how to improve quality control. “Inaccurate branding of line is a massive problem, especially in the UK. Many companies stretch their tolerance limits to the maximum and there seems to be very few ways of checking claims. Not many fishermen

have micrometers to check their line. “Sensas is an honest and responsible company that strives to give our customers exactly what they want. “False line diameters and breaking Hugues Nello: “This is a strains can lead to massive problem.” breakages and lost tackle. Oversize lines also make for poor presentation and therefore poor catch results. “It is very important that companies join the EFTTA Line Charter. If they are responsible they should join us to give their products and the industry credibility. “Cheats should not be allowed to appear technologically advanced because of their false claims.”

Angling International May 2011

Aqua Pro makes impact New ﬂy line brand Aqua Pro has reported excellent early sales in the UK and is now looking towards overseas markets for additional growth. Aqua Pro’s Sales and Marketing Director Simon Henton told Angling International: “We launched Aqua Pro at the Tackle and Guns Show and were extremely pleased with the response. We have worked very closely with some

of the UK’s biggest retailers to deliver a product that not only represents affordable quality but also delivers excellent margins. “Now we can offer the same range of product with fantastic margins for distributors. Initially we are seeking further growth throughout countries within mainland Europe and Scandinavia. Within the range are ﬂy lines, leaders, copolymer tippets, leader loops and much more.” UK-based Dragon Tackle’s Terry Clease endorsed the product, saying: “Feedback from retailers is excellent. Aqua Pro will go from strength to strength.” For more details on exclusive distribution opportunities contact Simon Henton at simon@ﬁrstdart. com or call +44 7836 243741.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

ANSPO to be merged with consumer show

NSPO – the ailing German fishing trade exhibition – is to be merged with the consumer show that ran alongside it last year. At a crisis meeting in February the BVA, the German trade association that organises ANSPO, decided to combine the trade event with Anglermeile – a show it ran for the first time in 2010. ANSPO has increasingly come under fire from exhibitors for its poor attendance figures. Last year 2,000 people went through the trade show doors, but they represented just under 550 companies and dealers. More than 7,000 visited the adjoining Anglermeile. BVA Secretary, Dr Sabrina Preuss, told Angling International: “We have decided to adopt a completely new concept for the show. It will be combined with Anglermeile and open to all.”

Next year’s event will take place in Kassel from October 26th to 28th with the ﬁrst morning reserved for trade visitors only. Preuss said: “The trade will get a chance to look at all the new products in the morning before it is opened up to the general public. “It was decided that ANSPO could not reach substantially more dealers, but it could address the needs of the end user. Over 7,000 people visited Anglermeile last year and we are hopeful that we can at least emulate that ﬁgure in 2012.” No name has been decided for the new event, but Preuss maintained that the ANSPO title would not be lost. She said: “The ANSPO name is very well known and it would be a shame to lose it. Perhaps its name will end up being an amalgamation of the two – a decision on that has yet to be made.” After next year’s event, the BVA will make a decision on the frequency of what is currently a bi-annual show.

Berkley to sponsor catfish tournament Pure Fishing’s Berkley is to be the headline sponsor of the first-ever World Catfish Classic. The inaugural event will be held on the River Ebro, in Chiprana, northern Spain, and is being organised by the man behind the hugely successful World Carp Classic, Ross Honey. Pure Fishing’s European Marketing Director, Pascal Grillot, said: “There is Targeting a growing tremendous potential in catfishing sector: Pascal Grillot. and we believe that this tournament can emulate the success of the World Carp Classic. This is a very good promotion for us.” Berkley launched a range of catfish equipment last autumn, including specialist rods and terminal tackle, as it geared up to capitalise on the growing phenomenon. “Catfishing is huge in Asia and America and growing in Europe. It is a massive emerging marketplace,” continued Grillot. “There are representatives from over 16 nations taking part in the Classic and it is a great opportunity for us to attract a

larger audience. The Ebro is a fantastic venue and many fish fall in the 50kg to 150kg category.” There will be over £45,000 in prize money, but the most sought-after and prestigious prize will be the famous Berkley Pro bass boat and trailer, worth over £15,000, that will go to the captor of the biggest catfish over the three-day event. Despite being able to produce huge catfish – a 94kg monster was caught from the venue earlier this year – the area surrounding the Ebro has been described as a rubbish tip. Grillot said: “Garbage is strewn alongside the bank and a big voluntary clean-up has been put into operation –by a voluntary group called Friends of the Ebro – to make sure it is ready for the event. The Berkley Catfish Classic event starts on May 31st with fishing taking place from June 1st to 3rd.

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Sportﬁskemassan future still in balance

record attendance at Sweden’s most popular angling fair has failed to guarantee its future as an annual event. A best-ever 11,267 people visited the three-day Sportﬁskemassan in Jankoping, but SPOF pole CEO Klas Elm: the organisers of the show are Unsure about 2013 event. yet to decide whether it will return to the southern part of the country again. Owner of the show, the Swedish tackle trade association, SPOF pole, is committed to running the event in Stockholm next year and in 2014 and 2016, but its fate in the intervening years has yet to be decided. SPOF pole CEO Klas Elm said: “This year’s event was a big success – it was everything we hoped for. “Now the big question is whether we run another show in the middle of Sweden or somewhere else in 2013.” Members of SPOF pole held a meeting soon after

the latest Sportfiskemassan but could not agree on the crucial question of its duration. Elm said: “Everything is still up in the air. “Running Sportfiskemassan every year in Stockholm would be too much so we have a big decision to make. “There are two different ways of looking at the success of Jankoping. It was the first time it had been there for three years and therefore was something new. If it was held there regularly the numbers would inevitably slip. “On the other hand, the attendance could reflect the resurgence of sport fishing in Sweden. We will have to scrutinise the numbers and see what solution is best for our business. “Putting on a show is expensive and we need to be able to attract an acceptable audience to make it worthwhile. We would be happy with anything over 10,000 considering the size of Sweden and the fishing market. We hope to be able to make a decision in the forthcoming weeks, but I would not like to predict which way it will go. I have yet to be persuaded either way.”

Sponsors return Johnson Outdoors UK is to repeat its sponsorship of the OK (Ocean Kayak) Classic fishing tournament. The May 28th event follows last year’s successful inaugural tournament and includes three fishing kayaks among an expanded prize list – the Prowler Trident 13 Angler, the Prowler Trident 11 Angler and the Caper Angler. The competition takes place on Swanage Bay in Dorset, UK, and is open to all amateur fishermen. Further information is available by emailing office@johnsonoutdoors.co.uk.

Umpqua launch

Premium fly manufacturer Umpqua Feather Merchants has launched a new micro website, www.flyboxevolution.com, to support its awardwinning line of UPG (Umpqua Professional Guide) fly boxes. The site focuses on product detail using photographic and video imagery along with blueprintstyle detail and will, says the Louisville, Colorado company allow site visitors to learn more about its full range of fly boxes and to find their nearest dealers. Umpqua has introduced five new UPG fly box models for spring 2011 – the Midge, Day Tripper, Streamer, Flats and Double Wide – in a variety of translucent colours and with several new features.

Colleen signs up

This year’s show in Jankoping drew a record attendance but was still not enough to convince organisers that an annual event is viable.

Hardy integrates shop into its website

Hardy’s Ken Brewster.

Hardy fly fishing products are being trialled in a new e-commerce initiative using a web store integrated within the company’s website. UK-based consumers will be able to buy Hardy fly products online with their orders fulfilled by authorized dealers, not Hardy itself. 20

Angling International May 2011

Hardy fly dealers are being invited to sign up to the Shopatron-powered scheme where they can elect to fulfill the orders generated. Once the consumer has placed their order it will be assigned to the closest Hardy fly retailer who then delivers the product. Hardy & Greys Sales and Marketing Director Ken Brewster said: “We believe this initiative will increase sales, stock turn and profitability for all our Hardy fly retails partners.”

The Wright & McGill Co, manufacturer of Eagle Claw Fishing Tackle, has appointed Colleen Kelly as its new Inventory Project Manager. Kelly previously worked for Thule Organizational Solutions as Global Category Manager and has a background in both product management and product development within the outdoor sporting goods industry.

Zona’s new deal

Well-known US bass angler and television host Mark Zona is using G.Loomis rods, Shimano reels and PowerPro braid in all his ﬁshing adventures following a new alliance with Shimano-owned brands. Zona is the Bassmaster television host and also hosts his own show on the Outdoor Channel. “We look forward to his input on all three brands, both from his own experiences and through interaction with bass anglers nationwide,” said Chris Hess, Marketing Manager for Shimano American Corporation’s ﬁshing tackle division.

May 2011 Angling International

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RBFF boosts Take Me Fishing with new smartphone website

he Recreational Boating & Fishing Foundation (RBFF) is harnessing digital technology in a big way to help drive its mission to increase participation in recreational fishing and boating. As the organisation behind the awardwinning Take Me Fishing™ campaign, the RBFF recently unveiled its new mobile Frank Peterson: “Anglers website for boaters and anglers – an want instant information.” exciting initiative which follows its earlier launch of a boat ramp application for iPhone and Android phones.The new mobile website was launched at the Miami International Boat Show and at the Bassmaster Classic Outdoors Expo, where visitors were able to try it out and to gather information about additional digital tools developed in the past year, including the Boat Ramp App. The site, which can be viewed at www.takemefishing.org/mobile from smartphones, provides users with access to the TakeMeFishing.org Hotspots Map and allows them to save their own mobile hotspots. Users can also find information about a variety of different fish species, boating and fishing tips and state licensing and registration requirements.

Said RBFF President and CEO Frank Peterson: “With more and more people using smartphones and downloading information these days, we knew we had to invest even more into our digital offerings. “We’re proud to be able to provide instant access to the best ﬁshing and boating ‘where to’ and ‘how to’ information right in the palm of the user’s hand.” The new site is the latest in a line of imaginative and innovative initiatives from the RBFF aimed at getting more people on to the water, thereby protecting and restoring the country’s aquatic natural resources. TakeMeFishing.org has attracted more than 7.9 million unique visitors since it was relaunched in 2008 to help people discover, share and protect the legacy of ﬁshing and boating through outreach programmes like Take Me Fishing and Anglers’ Legacy. The mobile version of the website was developed to further support the Take Me Fishing campaign’s objective to be the premier online destination for anglers and boaters wanting to learn, plan and equip for time on the water. To learn more about the RBFF and the Take Me Fishing campaign visit TakeMeFishing.org. To receive updates via social media follow TakeMeFishing.org on Facebook and @Take_Me_Fishing on Twitter.

BOATRAMPAPP ALREADY DOWNLOADED37,000TIMES Looking for a place to boat or ﬁsh? The answer could be right in the palm of your hand – thanks to the RBFF. The non-proﬁt proparticipation body has unveiled a boat ramp application to help anglers search more than 35,000 boat ramps and marinas across all 50 states. The free app, part of the Foundation’s Take Me Fishing™ campaign, is for iPhone and Android phones.

It is available in the Apple iTunes store and in the Android Market. “This is all about convenience,” explained RBFF President and CEO Frank Peterson. “RBFF is committed to delivering information to visitors when they want it and how they want it. It’s a logical and useful extension of Take Me Fishing.” The Boat Ramp App has an easy-to-use interface, providing users with a list of ramps

close to their current location by zip code or city. It also provides users with turn-by-turn driving directions. Evidence that the RBFF had correctly identiﬁed a need in an increasingly digitally inclined outdoor market came in the shape of 2,600 downloads in the ﬁrst week of release, a statistic consolidated by the fact that the app has now been downloaded by more than 37,000 mobile users.

“It is just one of the many ways we are using technology to inspire anglers.” 22

Angling International May 2011

MOREFROMRBFFINTHEUSA Recent data indicates that states who partner with the RBFF sell more fishing licences. According to research body Southwick Associates, the nationwide average increase in licence sales in 2009 was 0.02%, but for the 30 states participating in the RBFF’s Fishing Licence Marketing Programme in 2008 and 2009 the average shows a 0.76% increase. The RBFF has this year added a live news feed to its website www.TakeMeFishing.org. Pulling from popular websites including FieldandStream.com, OutdoorLife.com and Boat Trader’s WaterBlogged, the feed provides visitors with the most up-to-date outdoor stories. The RBFF’s TakeMeFishing.org Hotspots Map, an embeddable map providing direct access to comprehensive boating and fishing how-to and where-to information, is now featured on 22 consumer websites. The RBFF has more than 65,000 fishing and boating locations and is adding them to the Hotspots Map to help make it easier for people to plan a day on the water. Ohio has become the second state to join the RBFF’s Lapsed Boat Registration Pilot Program, aimed at increasing boat registration renewals among lapsed boaters. “We want lapsed boaters to understand that simply by getting back on the water they are directly helping to preserve their waterways,” said President and CEO Frank Peterson.

“The Boat Ramp App is just one of many ways we are using new technology to engage anglers and boaters and inspire them to get out on the water,” continued Peterson. “We are continuing to increase our social media presence.” The RBFF’s “innovative achievement” in introducing the app was recognised by the National Marine Manufacturers Association (NMMA) at the 70th annual Miami International Boat Show.

May 2011 Angling International

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Felt ban takes hold in the US as ﬁght against didymo continues

he movement to restrict the use of feltsoled waders and boots – which enable the spread of invasive algae – gathered momentum in the US at the end of March as Maryland became the ﬁrst state to implement a ban. Vermont followed Maryland’s example at the beginning of April after legislative attempts to delay it failed, and Alaska is slated to implement its own ban next year. An Idaho resolution recognising the threat and congratulating manufacturers who voluntarily eliminate felt from their products looks likely to be passed; and Maine is also looking at the need for a ban. However, bills proposing bans in Montana and Oregon now seem dead. The growing ban will help stop the spread of the invasive organism didymo between different rivers and streams. Didymo contaminates water and for which there is no known treatment. It is predicted the bans will see many consumers

scrambling to replace their current footwear and will leave US retailers with stock they cannot sell. “People talk of the price of new waders but what’s really at cost here is the price of clean water,” said Jonathan McKnight, Associate Wildlife Director of Maryland’s Department of Natural Resources. Maryland Fisheries Service biologist Susan Rivers said switiching to rubber-soled boots was “something that will save our waterways.” To prepare for the new regulation, Tony Tochterman, owner of Tochterman’s Fishing Tackle in Fells Point, Maryland discounted his felt-soled boots to $30 from $50 and to $60 from $150. He

said he had about 50 pairs of boots to get rid of. “We’re pretty sure we’re going to dump the rest to out-of-state stores,” Tochterman said.

Right: Felt soles are responsible for the spread of a contaminating organism.

New Scierra catalogue Scierra, the ﬂy ﬁshing brand from Svendsen Sport, has released its 2011 catalogue. Fronted by an evocative front cover (pictured), the 48-page publication contains the full Scierra product line-up, including rods, reels and clothing. Among the featured products are the Nano Technology FlyLite V2 rod and the elegant HM+ rod, along with reels including the ultra smooth TX2+, the classy XDP+ and the XDP+ Cassette. Also to be found are Scierra’s no-stretch Kevlar shooting line and the coollooking SpeedCast wading jacket. Distribution of the catalogue began in the middle of March. It can also be found in pdf format at www.scierra.com.

NEW RICHWORTH SITE

Just weeks after launching its own Facebook page, bait manufacturer Richworth has launched a new website. Media Manager Pete Wilson explained: “The old site was full of information but lacked interaction with the consumer. The new version is fully interactive, has lots of features and information and is up there with the best in carp ﬁshing.” Features include a video library and weekly blogs from Richworth’s consultants, giving tips and tactics and answering visitors’ questions. Visit www.richworth.com or follow the link from the Facebook page. 24

Angling International May 2011

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Support for Italy’s tuna efforts

onservation work carried out by the head of Italian fishing tackle manufacturer Normic has been recognised by the country’s fisheries minister. Giancarlo Galan – the Minister for Agriculture, Food and Forestry Policies in Silvio Berlusconi’s Government – met with Michele Nodari, owner of the Padovabased sea fishing equipment manufacturer at the Bologna Fishing Show. They discussed

Left: Michele Nodari of Normic and Per Il Mare.

Nodari’s involvement in conservation work to save tuna stocks along the Italian Mediterranean coastline. Nodari is President of the sea fishing conservation group, Per Il Mare – ‘To the Sea’ – which was founded seven years ago. It is made up of 7,000 fishing enthusiasts and is financially backed by the local Veneto regional government. Nodari – a self-confessed ‘fan of the fish’ for 30 years – has been working through Per Il Mare with local authorities on a number of conservation issues. He said: “Per Il Mare has been working in collaboration with the Government at the highest level in a bid to bring tuna back to our shore as well as working to defend the sea and promote environmentally friendly fishing. “The Minister is a former President of the Veneto region and a big fishing fan. In the 1980s – before the decline – he had tuna up to 400kg to his name. Nodari added: “By around 2002 tuna had virtually disappeared off the Mediterranean and

Ambitious Cebbra enters Switzerland German-based distributor Cebbra Fishing International has appointed a representative in Switzerland. As part of its plan to extend its business further, Cebbra has reached an agreement with Engros Sport-Fisch, based in Wetzikon in the north of the country, to distribute its products to retailers. Engros is also a distributor for Zebco Sports Europe. Cebbra distributes Jackson lures and rods and flexonit wire leaders and flexible braids and is one of the biggest suppliers of predator fishing gear in Germany, Austria and the Czech Republic. It also distributes other top brands, including Humminbird, Koppers Live Target, Western Filament and Eagle Claw. Markus Jackson, Import and Export Manager for Cebbra, told Angling International that the company was

Angling International May 2011

keen to expand its operations worldwide, starting with a push into other European countries. He said: “Since 2000 Cebbra has built up a big market in Germany and surrounding countries. We are now lookingtoexpandthatbase.Wehavedealersbuyingour products across Europe, but are now looking for distributors. “Due to the demand and increasing interest in our Jackson brand – particularly the ﬂagship The SHAD and REAL JERK – we are looking to channel those enquiries through distributors. With Jackson and ﬂexonit, we feel we have the potential and right package to build up a team of strong partners.” From left: Eddy Werner, Rino Berardi and Hans Flury of Engros Sport-Fisch, with Cebbra’s Markus Jackson – the man behind the Jackson brand (back).

Adriatric coastlines of Italy because of exploitation by professional fishermen. The stocks were in crisis. “Thanks to the support of the Government and the work of Per Il Mare we have seen a gradual improvement in fish stocks and this has had a ripple effect within the industry. It has helped revitalise the sea fishing tackle manufacturing sector in Italy and people are making angling products again. “Tuna are coming back and there have been reports of really big fish being caught again.” Per Il Mare is also behind a Government-backed plan to conduct a sea fishing census throughout Italy. Nodari said: “There is estimated to be around two million sea fishermen in the country, but no one knows for sure. It is important that we get up-to-date data on the sport, its participants and how much it is worth to the economy. This is vital to take the fishing and tourism industries forward.”

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Cautious support for Rapala’s copyists move “Generally, I believe the situation is getting better, but it is still rife in China and the former Eastern Bloc countries of Europe where we have seen imitations of our rods.” Mads Grosell, Head of Product Development at Svendsen Sport, said: “More or less every new lure on the market has already been invented so it is a very difficult to police, but we should do anything we can to stop the copiers. “If a database highlights the problem and the Gerard Bakkenes: Unsure Mads Grosell: Svendsen Peter Foley: Costs can be perpetrators it will have done some good. about database idea. does everything it can. the biggest challenge. “Our stance at Svendsen Sport is to go after anyone eading fishing manufacturers from around the who tries to imitate our products. I always act if I see world have given qualified support to a call anyone ripping off one of my personal designs.” by Rapala to draw up a database of copyright Florida lure manufacturer, Boone Bait, has been the infringers. The global lure making giant has victim of copyists in the past, but while applauding any revealed plans to get tough on the copiers by attempt to curb them, owner Peter Foley believes the time stating that it will take legal action against the fraudsters and cost involved in taking action against the offenders and has called for them to be named and shamed on an makes it prohibitive for many companies. international database. “Trademark and patent attorneys can cost up to $750 Gerard Bakkenes, Shimano Europe Marketing Manager, an hour and you have to wonder if it is worth it. You might said: “I do not think it is necessary for a database, but it prove your case, but you are going to spend a lot of time is important that the companies who own the intellectual and money doing it. The cost of winning is most cases is property rights fight these thieves. too much. “Shimano has a clear policy against the copiers – we “You are not going to stop them – especially in China. attack them and go all the way to the courts if needs be. More power to organisations and businesses who try to Ending up in court is a last and costly resort, but protecting stop them, but market leading products will always get your property is very important. knocked off.”

Field&Stream winsforRapalaandPatagonia Rapala and its line brand, Suﬁx, have scooped prizes in the prestigious Field & Stream Best of the Best Awards. The Rapala Clackin’ Minnow and the Suﬁx 832 Advanced Superline have been honoured in the lure and accessories categories for 2011 by the American-based magazine. Also among the winners was Patagonia for its Rio Gallegos waders in the Outerwear section. The Reno,

Nevada-based company enjoyed similar success at last year’s EFTTEX Awards when the product won the Best New Clothing Category. “Having the right gear is a huge part of ﬁshing and the Field & Stream Best of the Best Awards are our way of vetting and recognizing the best stuff out there,” said Deputy Editor Jay Cassell.

The full list of winners are: • Baitcasting G.Loomis NRX Bass Roads, Shimano Caenan CAE100 Reel • Spinning Pinnacle Performa XT Reel, St Croix Eyecon Spinning Series Rod • Flyﬁshing Insta-Set Strike Indicators, Redington Pursuit Fly Rods, Rio Avid Freshwater Trout Fly Line, Waterworks-Lamson Vanquish Reel • Lures and accessories Rapala Clackin’ Minnow, Suﬁx 832 Advanced Superline • Outerwear Columbia Omni-Heat Squall Line Bib and Parka, Costa 580P Sunglasses, Korkers Chrome Wading Boot with Kling-On and Plain Felt Shoes, LL Bean Kennebec River Chest Pack, Patagonia Rio Gallegos Waders • Marine Garmin 78SC GPS-Chartplotter, Yamaha V MAX SHO VF250 Four-Stroke Outboard 28

Angling International May 2011

May 2011 Angling International

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Irish Lures puts USA and Europe on alert

here will be opportunities for distributors in Europe and the USA following the launch of new company Irish Lures by former Truetackle (Ireland) owner Celine Moorkens. Moorkens was the original founder of Ireland’s top selling Super C brand and now plans to revitalise and offer the range with immediate effect. “Due to demand I have decided to take the brand forward,” she said. “Manufacturing will still take place in

Angling International May 2011

Ireland and we will continue to deliver a fantastic product at an excellent price.” In addition to the Super C lures, the Dublin business will continue with the production of the German Sprat and Cruiser bass lures, while progressing other plans for product development. There will be “exciting distribution opportunities” for companies willing to offer the range in the UK, France, Sweden, Norway, Denmark and the US. Truetackle, which was Ireland’s longest-surviving distributor, went into liquidation in February. Moorkens, who was Managing Director and is the daughter of the company founder, Joe Moorkens, said: “After the Royal Bank of Scotland pulled out of Ireland it became very difﬁcult to ﬁnd a bank to work with. “This gave us no alternative but to close the doors. However, the future is bright for Irish Lures.” Truetackle was famed for launching and establishing brands like Daiwa, Maxima, Mustad, Shakespeare and Masterline Walker into the Irish market. For further information call +353 86 230 1610, fax +353 1294 1870 or email celine@irishlures.com.

Wolstenholme joins Board

John Wolstenholme, Sales and Marketing Director for Fulling Mill, has been appointed to the Board of the UK-based ﬂy and tackle manufacturer. Focusing on the future: Wolstenholme, John Wolstenholme. who joined the business from Hardy & Greys two year ago, has a background and experience in Africa, the location of the company’s principal factory. In addition to working in other parts of the world, he will make regular visits to the factory to help maintain Fulling Mill’s reputation for quality ﬂies. Said Fulling Mill Managing Director Barry Unwin: “John is the perfect addition to our Board. I know he will bring a great deal to the role. His relative youth ensures that the future at Fulling Mill remains in secure hands.”

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Calls for Visma to drop a day as attendance falls by 5,000

s Visma announced its third attendance decline in a row, calls have been made to reduce the Netherland’s showcase angling event to a three-day programme – or at least shorten the marathon 12-hour opening day. Figures released by the show organiser revealed that 19,500 people visited the 43rd Visma at the Ahoy Arena, Rotterdam, compared to over 20,000 last year and 22,000 in 2009. Pierre Bronsgeest, Editor of the Dutch fishing magazine Beet, said: “There is a general feeling among exhibitors that the event is too long. The first day attracted 4,000 visitors and from a financial point of view many exhibitors felt it would ld be a good move to reduce it by a day.” The event has already been scheduled for March 22nd to 25th next year and Bronsgeest added: “If losing a day cannot be done, then it was felt it would help to reduce the duration of the show on Thursday, the first day. Exhibitors are on their feet for 12 hours and that is a very long time.” Pascal Vermeulen, Spro’s Senior Director, Product Development, told Angling International: “I don’t believe the event would lose a lot of punters by going from Friday to Sunday. I would love to see it as a three-day event. Many people agree that Thursday is really quiet and wonder why the show is open then.

Above and inset: Efforts made by exhibitors are appreciated by visitors, but the opening day when staff are on their feet for 12 hours is taking its toll.

“The costs of exhibiting wo be reduced considerwould ab ably, which would also be a very ve good thing.” Sheila de Lange, Communi nications Executive for Ahoy, sa said: “It’s correct that some ex exhibitors would prefer Visma to be a three-day event, but mo most are content with the cu current duration. “From a cost perspective a four-day event is more proﬁtable than a three-day show because the overhead costs remain the same. It is unlikely that next year’s Visma will be three days.” Show Manager Erika Bronkhorst blamed

the attendance figure on a scorching hot Saturday in Holland. Rotterdam basked in unseasonally high temperatures that she said persuaded people to enjoy outdoor pursuits rather than be confined indoors. Bronkhurst said: “Although visitor numbers were down, businesses reported brisk sales. A lot of people came to buy.” Reflecting on the show overall, Pierre Bronsgeest added: “It was better than last year – the stands looked better and visitors seemed to be happy with what they could see. “Shimano, Pure Fishing and Spro were the major exhibitors and they each had really impressive stands, but there were also a lot of smaller companies selling specific gear who looked to be doing good business.”

KEY GLOBAL SHOWS IN JUNE AND JULY 2011 TURKEY

3rd Outdoor Sports, Hunting, Shooting, Fishing and Camping Materials Fair Date: June 2-5 Venue: Tuyap Bursa International Fair and Congress Centre Visitors: Trade and general public Website: www.tuyap.com ● Last year’s event attracted 42,923 visitorsand 151 companies from 12 countries. 32

FINLAND

Luonto & Era (Outdoor Fishing & Hunting) Date: June 10-12 Venue: Jyvaskylan Paviljonki, Jyvaskyla Visitors: Trade and general public Website: www.jklpaviljonki.ﬁ ● Staged every two years, there is a special area for businesses.

HOLLAND

EFTTEX 2011 Date: June 17-19

Angling International May 2011

Venue: Amsterdam RAI Visitors: Trade only Website: www.eftta.com ● More coverage from page 63.

UNITED KINGDOM

British Fly Fair International Date: June 18-19 Venue: Staffordshire County Showground, Stafford Visitors: General public Website: www.bfﬁ.co.uk ● Moved forward from October to a new venue.

USA

ICAST (International Convention of Allied Sportfishing Trades) Date: July 13-15 Venue: North Halls, Las Vegas Convention Center, Nevada Visitors: Trade and media Website: www.icastfishing.org ● The go-to destination for the US tackle trade with a growing international attendance. Claimed to be the world’s largest fishing trade show. Returns to Vegas for second successive year.

SOUTH AFRICA

SAFTAD Show (South African Fishing Tackle Agents and Distributors) Date: July 23-24 Venue: Unisa Conference Centre, Ormonde, Johannesburg, South Africa Visitors: Sportﬁshing professionals only Website: www.sportstrader.co.za ● South Africa’s only ﬁshing trade show recorded modest growth in visitor numbers last year.

THE COUNTDOWN TO EFTTEX 2011 CONTINUES See p63

Czech Republic’s two spring shows delight the local trade Fishing shows in central Europe continue to draw huge crowds – emphasising the growth potential for the tackle industry in the emerging region. In the Czech Republic two shows were held in the same month with the For Fishing Exhibition – an exclusively angling event – attracting 98 exhibitors and more than 19,000 visitors. In the capital Prague, Rybareni was run alongside a trio of other leisure events and pulled in an overall audience of more than 40,000. Mikbaits – one of the Czech Republic’s biggest manufacturers of carp baits – was a major exhibitor at For Fishing. Its founder, Michal Kucera, said: “We saw a great deal of visitors return from the previous year and sometimes we were so busy it was difﬁcult to cope. Although it was challenging and exhausting it was a thoroughly enjoyable event and we look forward to going back next year.” Miroslav Drahoradova, of carp specialist,

Tomas Carpio, said: “It was a great opportunity to present our products to the public for the second time at Fun Fishing and we look forward to repeating it again next year.” Dates for the 2012 event have yet to be conﬁrmed, but the organiser said it would be held in the second half of February. Rybareni again proved to be a hugely popular meeting place for Czech Republic and Slovakian anglers. Stanislav Odvarka, Business Director of Sportcarp, said: “We have been at the show since the start and ﬁnd it an important place where we can meet our stable customers. “This year there were more visitors than ever before and I believe that means we can expect a better season than the previous one.” Roman Cejka, of the internet sports magazine, MRK.cz, said: “Exhibitors I spoke to said they were happy with sales. The visitors really buy a lot more here than in Prague. “Rybareni has a longer tradition and is still a key exhibition for the Czech

Just some of the huge crowds that attended the events in Prague and Brno.

Republic and Slovakia. Visitors come here to buy and to improve their business.” Next year’s Rybareni will take place at Brno from March 8th to 12th. In Hungary, FeHoVa – the Hunting, Fishing and Arms International Exhibition – hosted 215 exhibitors from 12 countries and reported a 15% increase in attendances over the four-day event.

May 2011 Angling International

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Asia tops ICAST Breakfast agenda

hina’s role in the global ﬁshing tackle industry and Japan’s struggle to recover from its recent disaster will be focal points at this year’s ICAST show in Las Vegas in July. Michael Colopy, a worldASA CEO Mike Nussman recognised expert in global is promising a more international show. political and economic agendas, will be guest speaker at the show’s ‘State of the Industry’ breakfast and will provide an overview of the trends that will have an impact on future global trade. In particular, he will focus on China’s role in areas such as energy, food and resources for manufacturing and on Japan’s struggle for recovery. Mike Nussman, President and CEO of the ASA, the organiser of ICAST, will also provide inside information on the state of the industry with his industry remarks at the breakfast, which takes place on the ﬁrst morning of the show. His remarks will also include an update of KeepAmericaFishing, the Association’s angler advocacy campaign, which was launched

at last year’s ICAST. Tickets for the breakfast can be purchased when registering for the show. ICAST is scheduled for July 13th to 15th and the ASA has emphasised the importance to the association and its members of producing a show with worldwide appeal. Nussman told Angling International: “Attracting more international attendees opens up a world of possibilities for ASA members to forge relationships with new buyers.” In 2010, ICAST attracted 900 international attendees representing 63 countries. And the ASA is confident that this year’s show will once again live up to ICAST’s reputation as the world’s largest sportfishing trade show. Nussman added: “Numbers, whether it is the number of attendees, the number of booths sold, growth in square footage and the number of new products on display, are only one barometer of a successful trade show. “For the ASA, as the show’s producer, ICAST is a success if we have met, and exceeded, our exhibitors’ and attendees’ expectations as a venue to conduct business and build relationships.” Smart choice: the appeal of Las The New Product Vegas is an added bonus when Showcase remains, says attracting global visitors. the ASA, ICAST’s flagship feature and is the number one reason why buyers and media attend the show. Its importance to the trade is summed up by the fact that 210 companies entered 750 new products and innovations in 2010. Winning an award is perceived by manufacturers to have direct commercial value – as well as the obvious prestige and media coverage.

To further meet the needs of buyers and exhibitors, ICAST has this year refined the ‘best of show’ categories. In 2011 the New Product Showcase will include awards in 21 categories plus an overall Best of Show award. There will be new categories for fly fishing products and an expanded boat category. Only buyers and media can vote for the awards, with voting beginning on the eve of the show, Tuesday July 12th at 5.30pm. The winners will be announced during the Chairman’s Industry Awards Reception, sponsored by Frabill Inc, the following evening, when all ICAST attendees are welcome to attend.

“More international attendees opens up a world of possibilities for members.” – Mike Nussman

New Dinsmores website is an instant Euro hit

Wider reach: Dinsmores MD Nigel May.

Dinsmores – one of the UK’s best known coarse ﬁshing tackle brands – has relaunched its website in a bid to broaden its proﬁle in Europe and beyond. The company’s Managing Director, Nigel May, told Angling International that within two weeks of the new-look site going live it had received enquiries from dealers in Greece, Italy, Germany 34

Angling International May 2011

and Holland who expressed interest in opening accounts and buying from the company. “It is an excellent medium for us to broaden our brand and product range. For the ﬁrst time we are able to put our whole catalogue on the desks of dealers throughout the world without going through the tremendously expensive postal route.”

Added May: “There is scope out there for us to expand our business because the British brand is respected in Europe and worldwide. “We have reached a situation in the UK where it is difﬁcult to grow our business substantially and the new website offers us an opportunity to take advantage of opportunities further around the world.”

WHAT ARE WESTERN FILAMENT’S PLANS FOR EFTTEX? See p65

Western Filament: ‘Snowbee is our ideal partner in Europe’ Colorado fishing line manufacturer Western Filament has stepped up its European sales strategy with the appointment of UK company Snowbee as exclusive distributor for select countries. Snowbee will manage the distribution of the US company’s TUF Line braids in 22 countries, complementing other European distribution agreements already in place. Western Filament enjoys strong sales across the US with its products, including TUF Line XP, and is looking to accelerate its expansion across Europe with this latest alliance. “Western Filament has been committed to the European market since our first EFTTEX 12 years ago,” said President Rex Nelson. “Our European sales have continued to be strong over the past five years, with double digit growth each year. Our strategy is to continue to grow our TUF Line brand in Europe through strong regional distribution. “We have excellent distribution in numerous coun-

Western Filament’s Rex Nelson: “Snowbee has the right experience.”

Russell Weston: “TUF Line is an excellent ﬁt for our business.”

tries that have been in place for many years, including Germany, Spain and Russia. These agreements will not change but rather enjoy continued growth through the increased brand awareness created by Snowbee’s distribution channels in other countries. “We looked at many companies capable of covering the entirety of the available territory. We also wanted

a well-known business with an excellent reputation for selling quality products. My searches continued to point towards Russell and Simon at Snowbee. Their well-rounded knowledge and vast experience was ideal for the further promotion of TUF Line. “We look forward to growing our international business with Snowbee’s assistance.” Snowbee’s Managing Director Russell Weston told Angling International: “I eagerly anticipate the prospect of growing market share in Europe for TUF Line. The product is an excellent fit within the range of products that we sell.” Snowbee will manage distribution of the US company’s TUF Line braids in Belarus, Bulgaria, Denmark, Estonia, Georgia, Greece, Greenland, Holland, Hungary, Iceland, Ireland, Italy, Kazakhstan, Latvia, Lithuania, Poland, Portugal, Sweden, Slovakia, Turkey, Ukraine and the UK. For more information contact Snowbee at +44 1752 334933 or flyfish@snowbee.co.uk.

May 2011 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Turkish show gathering pace

ore than 45,500 visitors from over 16 countries attended the 2nd Bursa, Nature, Hunting 2010 show in Turkey last year. And the organiser, Tuyap Bursa Fairs Organisation Inc, is expecting a similar turnout for this year’s event that takes place from June 2nd to 5th at the Bursa International Fair and Convention Centre, Bursa, in the north-western part of the country. Fishing is one of the major attractions at the exhibition which last year attracted 204 leading companies from 17 countries. Visitors attended from as far aﬁeld as Georgia, Austria, Iran, Macedonia, Turkey and the USA to add inter-

national spice to an event that has already become a popular fixture on the Turkish outdoor sports calendar. Last year 15.1% of the visitors – more than 6,800 visitors – were anglers. That was the second largest contingent behind the most overwhelmingly popular hunting and hunting equipment sector. The angling section will include displays of the latest fishing tackle, baits and clothing on the market from some of the top manufacturers in Europe and beyond. The doors open at 11am and close at 9pm on June 2nd to 4th, while on the final day the opening times are from 11am to 8pm. Tel: +90 224 211 5081 Email: ozgesahin@tuyap.com.tr Website: www.tuyap.com.tr.

Popular English angler Claire Dagnall remembered One of England’s ﬁnest lady match anglers, Claire Dagnall, has died at the age of 46 after a long illness. A brand manager with UK ﬁshing tackle manufacturer, Leeda, Claire represented England in seven World Championships, winning three team golds, one silver and one bronze. She 36

Angling International May 2011

also won the UK Ladies’ National and Ladies’ Fishomania twice. Leeda Marketing Manager, Nic Brown, said: “Claire was an incredibly popular lady as a friend and one of the UK’s top female match anglers. She will be sadly missed by all here at Leeda and by her family and friends.”

FLY FISHING

UPDATES

in association with

More US fly anglers buying The American Fly Fishing Trade Association (AFFTA) has welcomed a new piece of research that indicates strong growth in fly fishing. As the build up to the Association’s International Fly Tackle Dealer (IFTD) show gathers real momentum, the report reveals that sales of fly fishing gear Delighted with the news: showed “impressive gains” with IFTD’s Randi Swisher. 59.3% of anglers reporting they bought fly tackle in 2010. That was an increase of 4.1% over the previous year. The findings, along with detailed information on the most purchased brands, types of equipment bought and fly angler demographics, are contained in Southwick Associates’ first ever comprehensive Fly Fishing Market Survey. “This is a great indicator that the fly fishing industry is

rebounding from tough economic times,” observed IFTD Director Randi Swisher. “It is also reflective of the strength and support we have established through the IFTD show. “I fully anticipate the IFTD space will be sold out for 2011. We continue to receive great support from the industry and even at this early stage, show attendance looks extremely strong and several of the show hotels are already full. We are looking forward to playing an important role in the continued growth of the fly fishing industry.” With the optimism generated by the report, and the support being shown by the industry – including space bookings from those companies who did not commit last year – AFFTA is predicting this year’s IFTD will be the biggest in recent years. Additional key findings from the Fly Fishing Market Survey reveal that the most rods purchased (15.4%) were from Temple Fork Outfitters, while the most purchased reels (23.5%) were by Orvis. IFTD2011takesplaceAugust18th-20th,NewOrleans.

For a complete list of all exhibitors to date visit www.afftaiftd.com. Click on the ‘For Retailers’ icon and scroll down to the ‘List of Exhibitors.’

Cortland: ‘It was time for a change’ Ever-present IFTD exhibitor Cortland Fishing Line is looking forward to showing off its new products at the new location for the show. The company is delighted that the event is moving to New Orleans for the August showcase. Product Design Manager Nate Dablock said: “A change of venue is necessary from time to time and we hope that it will prove successful. “The IFTD is an important show for the start of the new year. It is an excellent opportunity for Cortland to meet its customers face-to-face and to show our support for the ﬂy ﬁshing industry. “It is also an opportunity to meet new customers and to make as wide an audience as possible aware of our products and the Cortland Fishing Line brand.

Angling International May 2011

The ultimate goal, obviously, is translating all that into increased sales for the upcoming year.” The New York company has already introduced a new range to its Diamondback glass ﬂy rods for 2011. They are made from Diamondback’s S22 ﬁbreglass blend and feature a midnight blue gloss blank, dark blue wraps, silver accent wraps, stainless chrome snake guides and a buried Mappa seat reel. They are designed to be ultra-accurate at close range yet capable of reaching out when necessary. Each model has a unique taper that maintains the distinct glass touch in the tip and mid section. Tel: + 1 607 756 2851 Email: info@cortland.com Website: www.cortlandline.com

FLYINGFISHERMAN ‘EXCITED’BYBIGEASY

Eyewear manufacturer Flying Fisherman is looking forward to a new venue for the IFTD Show. Its Vice President, Linda Sheldon, told Angling International: “We are excited about New Orleans and the new date because it really works well for us. We are looking forward to seeing friends and customers, and hoping to do some good business.” The company’s new product launches will include several new polarised eyewear models, a new T-shirt series – Midnight Angler – and a range of new selections from its SunBandit™ protective headwear line. St.Croix is the latest addition to the Flying Fisherman Master Angler range and the company will be introducing two new frames and lens colours – black frame/smoke blue mirror lens and tortoise frame/ amber green lens for its 7317 series. The 7310 Pago will be unveiled in a new style with two new frames and lens colours. More than six new designs are being added to the SunBandit™ range – including Sailfish, Tuna, Speckled Trout and Redfish patterns, while the new T-shirts will be dark and short-sleeved with night time game fish designs. Tel: +1 305 852 8989 Email: info@flyingfisherman.com Website: www.flyingfisherman.com

HOOKS 2011

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MUSTAD POISED TO STRIKE HARD

A series of calculated investments are about to pay off, says the hook giant. It has huge-scale capacity in China, a winning formula in the US and an innovative new range for Europe. “We could not be better placed,” says CEO Lars Lemhag.

any new things are happening at Mustad and the company says that with the uplift in the financial market impacting on the trade, it has never been more ready than now to take advantage. In the USA Mustad is the ‘hottest item on the block’ with the profile of the new Kevin Van Dam treble hook boosted by Van Dam himself winning his record-tying fourth Bassmaster Classic. No-one else can boast of such an achievement and Mustad likes to think that the hook has played its part. It comes nicely wrapped in award-winning packaging that revolutionises the presentation of treble hooks (see inset picture, far right). In Europe the launch of the tailor-made Asian Range for the Mediterranean market has helped bring new innovative fishing styles into the sector thanks to good co-operation with one of Mustad’s leading longtime distributors. Meanwhile, because of the location of the company’s main factory in Wuxi, China, and the opening of the Chinese market, Mustad sees good expansion opportunities in this vast country. Many manufacturers of lures and rigs are already established in China to assemble their lures, and new ones are settling in. With a local presence, Mustad and the manufacturers have good reasons to look at a bright future. Wanting to see every fish caught on a Mustad hook rather than tread water as the global financial market contracted, Mustad has been busy with a growth management strategy that is set to re-energise the business. Investment has been made in almost every area of the business. These include: ● New logistics processes introduced to reduce lead times and increase service levels. ● State-of-the-art IT systems now encompassing everything from order confirmation through to bill of materials. ● More effective methods of warehouse storage and location systems in operation. ● The refocusing of the portfolio based on changing customer requirements. ● Employees from the shop floor to management and key design engineers have been trained, re-trained and better equipped to meet the demands of customer needs. ● Reorganised manufacturing processes and new technologies are in place to ensure that Mustad stays at

“We will now get the full beneﬁt of economy of scale by having the largest manufacturing unit in China” – Lars Lemhag

number of changes in the company. “We could not be better placed to maximise on the returning market!” The company adds that with 134 years of history in making ﬁsh hooks, Mustad will continue to be the best selling hook on the planet for many generations to come.

the forefront of innovation with the sharp, strong, reliable hooks that its name is built upon. Whilst the immensity of this investment at times felt like swimming upstream, Mustad is now heading back to open waters and the results can be seen in output capacity that has nearly doubled, faster response to customer demands and unprecedented quality standards. Being established in China with a manufacturing unit for ten years has proved to be a good strategy, says Mustad. “We will now get the full beneﬁt of economy of scale by having the largest manufacturing unit in China,” says enthusiastic CEO Lars Lemhag, who joined Mustad in 2008 and has since engineered a

The huge Mustad production plant in Wuxi. Inset: Mustad’s award-winning packaging is also helping to drive sales.

Want to talk to Mustad? Here’s how to ﬁnd them... Tel: +47 61 13 77 00 Web: www.mustad.no

Email: info@mustad.no

May 2011 Angling International

HOOKS 2011

I N S I G H T • A N A LY S I S • T R A D E N E W S

Lazer TroKar promises ‘sheer aggression’ with its latest range

he wickedest piece of metal that a bass will ever encounter’ – that’s the proud boast of American hook manufacturer Lazer TroKar about its latest new products for 2011. The Denver, Colorado company has introduced four new styles of hook which it claims ‘exude sheer aggression and lip-piercing fury’. The TK160 and TK170 Magnum Swimbait are said to be the beeﬁest on the market. Made to withstand the brutal forces exerted by a Skeet Reese hookset, the TK160 can handle most situations. Whether using a creature bait, swimbait or big tube, it offers anglers the

bait clearance needed to properly drive home the Lazer TroKar point. The TK170 offers anglers a weighted version, fashioned to keep the bait in the strike zone. Designed speciﬁcally for its Elite tournament professionals is the TK180 light wire Finesse Worm – perfect for prolonging the life of soft plastics. It has been engineered to be used with ultra-soft worms for a more technical presentation and utilises the TroKar BARB (Bait Alignment Retention Barb) to securely hold the soft plastics in place. Used exclusively for years by Bassmaster Elite angler,

Shaw Grigsby, the TK190 Tournament Tube is a favourite for fishing tubes. The company says it has added the sharpest point ‘in the world’ and a BARB to keep tubes pegged in place. Lazer TroKar says the extra wide gap and in-line pull of the TK190 makes it one of the most vicious and versatile hooks in the TK line-up. All Lazer TroKar hooks are finished with an autocatalytic plating technique that results in a silky black chrome finish. The hooks are designed, manufactured and sold by the company and come in three colours – red, white and blue.

Business contacts Tel: +1 720 941 8777 Email: mattg@lazertrokar.com Web: www.lazertrokar.com

TK160: made for forceful strikes.

TK170: created with extra weight.

TK180: designed for ﬁnesse ﬁshing.

TK190: vicious and versatile.

Partridge ready to make major advances after business overhaul

ince its takeover by FishingMatters in 2009, Partridge of Redditch has been working hard to improve the compliance issues that have plagued the brand in recent years. FishingMatters Director Mark Hamnett: “The brand Mark Hamnett said: “Continuis back in business.” ity of supply is critical to us and we have started to see signiﬁcant improvement

since the beginning of the year. That improvement – combined with the great team at our Wincanton, UK ofﬁce – means that the prospects for 2011/12 are looking good.” Hamnett told Angling International that taking on the legacy of Partridge of Redditch – an iconic hook brand known worldwide – has been a case of getting back to basics. He said: “We have been telling our customers and ﬁshermen alike that the brand is back in business and that things are about to get interesting. “We are planning new branding and communi-

Business contacts Tel: +44 1963 31623 Email: mark@ﬁshingmatters.biz Web: www.ﬁshingmatters.biz 40

Angling International May 2011

cations and a range rationalisation that has been improved with the addition of smaller sizes on a number of established patterns – most noticeably in the salmon and tube fly markets.” Added Hamnett: “Product developments include a new straight-eyed spider/soft hackle pattern expected this summer and a number of others later in the year.” He added that Partridge would be exhibiting at the IFTD Show in New Orleans in August where it will be looking to finalise its North American strategy and find distributors in certain European markets.

WHAT MARKETS IS GAMAKATSU TARGETING? See p43

VMC LOOKSTOTHE EAST FOR GROWTH Russia is a prime target, says MD Stanislas de Castelnau – and product innovation will be key.

Left: the 7119 Spark Point Drop Shot hook, part of the successful range of premium hooks developed by VMC. Right: hooks that aid catch and release are also high up the company’s agenda.

or more than 100 years, VMC Pêche has been at the forefront of hook technology. It is the undisputed leader in treble hook sales worldwide – a position it has built up from a solid base in Europe. Stanislas de Castelnau: The French giant exports “China is interesting too.” to 70 countries on all ﬁve continents of the world and its foreign trade represents 70% of the company’s overall daily production capacity of four million hooks. Yet, despite its considerable global strength, VMC Pêche President and Managing Director, Stanislas de Castelnau, has told Angling International that there are still many growth opportunities for the company. He said: “We are always looking to expand and I believe there is still room for growth, especially in North America, Asia and Russia. “The Russian market represents potential because both the ﬁshing tackle market and the country’s economy in general are on an upward curve. “We also have plans to develop sales in China – a market that offers a new challenge because hook patterns and sizes are different from anywhere else in the world.” Product development is central to the company’s strategy and de Castelnau said: “Our engineers in R&D and production are working together with our pro-staffers, customers and industry partners to produce the hooks of tomorrow. ”We are always investing in new machines and technological improvements at our workshop in France.” The VMC factory in Morvillars, in eastern France,

“Wearede “Wearedevelopinghigh-end eve hooksforspecificmarkets.The hooksfors sp riseintechnologyinthelure riseintech hn markethasnowhitoursector.” marketha asn works night and day, seven days a week with all its rk nigh d da hooks coming off exclusively-designed automatic machines made by the company’s engineers. Stanislas de Castelnau explained: “Our long-term relationships with our OEM customers, including Rapala, are the cornerstone of our strategy in developing new products and maintaining our high level of customer service. “We are looking to develop high-end hooks for speciﬁc markets. Fishing techniques are becoming more technological and specialised. Customers are more demanding – especially in the carp segment and niches within predator ﬁshing. “Market standards are getting higher all the time and the average price a customer is willing to pay for hooks is also rising. Anglers are paying more attention to their hooks than they used to in the past. “The rise in technology that the lure industry has seen over the last few years has now hit the hook sector – that is why hook innovation is so important.” The company is committed to consolidating its position with OEM customers and is investing strongly in marketing to support its retail activity. “We plan to invest more heavily in marketing communications and the two main areas we are concentrating on are sponsorship and the development of new retail packaging for our hooks,” said de Castelnau. “We recognise the need to take that extra step to

reinforce the brand’s well known name and make our image even more dynamic – especially in Europe and the US.” The company has become more involved in fishing as a sport through extra sponsorship and has strengthened its partnerships with pro-staffers, tournament anglers and fishing guides. “As a result we are now getting first hand feedback on the very latest fishing techniques and trends to fuel our innovation,” said de Castelnau. VMC, which is part of the VMC Rapala Group, was a founding member of EFTTA and its annual tackle show, EFTTEX. It is also strongly committed to environmental issues and is developing hooks that cause as little damage to fish as possible. A prime example of this is VMC’s range of tournament-friendly circle hooks and hooks with micro-barbs for catch and release fishing. The Fastgrip is particularly suited for this purpose. Its three micro-barbs ensure the hook setting is instant. The upper barb ensures swift connection with the fish while the other two barbs prevent the fish from coming off even when the line is slack. It also reduces damage compared to a regular barbed hook, complementing catch and release procedures. The company has also just added more patterns to its successful Spark Point range of premium hooks – the 7556 3X Treble Hook for wild and tough fishing styles and ultra-light single models for drop shot fishing and soft plastic rigs.

Want to talk to VMC? Here’s how to ﬁnd them...

Tel: +33 384 573 434 Email: sales@fr.vmcpeche.com Web: www.vmcpeche.com May 2011 Angling International 41

HOOKS 2011

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Northland builds on the appeal of its hottest seller with new additions

Assistant Brand Manager Chris Morgal is now looking beyond the US, starting at EFTTEX.

orthland Fishing Tackle says that in 1987 its President, John Petersen, designed and made the original Sting’r Hooks. Since then they have become the company’s hottest sellers across North America. The latest member of the renowned family is the Trailing Sting’r Hook. It is custom-built for spinnerbaits, buzzers and spoons and is said to ‘nip and sting those short striking biters’. It features a premium Mustad Ultra-Point hook and a ‘quick change’ snap on/off rubberised hook eye that can be attached to any hook in seconds. Also in the hook range is the Lip-stick

Worm Hooks, which are said to be bass anglers’ favourite new design in ‘weighted’ worm hooks. They are moulded with premium Mustad Ultra-Point hooks and feature a sleek ‘weighted’ design that slips and slides through heavily matted weeds, brush and timber without hanging up. The company’s Roach Hooks are a premium quality salmon-egg-style hook designed for live bait rigging and spinner rig ﬁshing. They feature a VMC Cone-Cut light wire

“The Lip-stick Worm Hook is said to be a new favourite among bass anglers in the US.”

Business contacts Tel: +1 218 751 6723 Email: cmorgal@northlandtackle.com Web: www.northlandtackle.com

Just some of the Northland hooks that are proving popular among keen anglers in the US.

Angling International May 2011

design for quick penetration and better hooking performance. Northland says that they are extremely effective at focusing attention to live bait minnows, crawlers, leeches, grubs and craws. The salmon-egg-style hook is chemically sharpened with Cone-Cut tips for quick and effective penetration.

WHO IS LOOKING FOR HOOK DISTRIBUTORS IN EUROPE? See p44

GAMAKATSU: BRIC NATIONS ARE KEY Mrr T M Toshitaka oshitaka F Fujii ujii eexplains xplains why why Gamakatsu Gamakatsu can can capitalise on the demand for hooks in new markets.

What percentage of the world hooks market does Gamakatsu currently have? This is a very difﬁcult question because it is hard to say how many hooks are sold in the world. Also, with new emerging markets and new production facilities opening up, it is very CEO Toshitaka Fujii: “We hard to estimate. However what are growing strongly.” we can say is that Gamakatsu has a very big share worldwide and that it is growing. We are continuously working hard on expanding our production capacity because demand keeps on surpassing production levels. We hope that, with upcoming major investments, we have a chance to be ahead of the trend for the years to come. In which hook category is Gamakatsu strongest? Worldwide, the strongest segment for us is single hooks. But we are also famous for our strong and extremely sharp treble hooks. The latest addition is the Treble 18, a double-strong hook in regular and short shank for salt and freshwater. Where does the company see the strongest future growth? This will come from the BRIC nations – Brazil, Russia, India and of course China. These are already important markets for us and will become even more important for us in the future. As a matter of fact we have opened a special sales and marketing ofﬁce in Guangzhou to serve the Chinese market better. What are the key consumer trends in the hook market and how is Gamakatsu reacting to these? If we knew we would not be telling! Is there still scope for new materials and processes to make hooks even better? Sure there is! We have special task forces in the factory

NEW DEVELOPMENTS FOR 2 2011

in Japan that work closely with engineering groups around the world to develop new products with new materials, new treatments and coatings to make our products even better and to stay ahead of the competition. Examples are the G-Hard and A1 hooks. Of course, there is always the balance between new developments and what anglers are willing to spend on hooks. So new materials and treatments are one thing; making these marketable is another. What is it that gives Gamakatsu an edge over its competitors? Our hook points are very strong. One of the key beneﬁts is that Gamakatsu hooks are ultra sharp when you buy them and they also stay sharp! Gamakatsu has been in the US since 1992. How is the business progressing there? We are dealing with some major US retailers and we have achieved double digit increases year-on-year since we started. What is Gamakatsu’s position on the environment and eco-friendly manufacturing? First and foremost, at Gamakatsu everyone is very concerned with the environment. We realise very well that, apart from all the good humanitarian reasons, it is in our own business interests to respect nature. Our chairman made a movie presentation for television in Japan that promoted environmental well-being and advised on taking measures against pollution.

Sharp operators: Gamakatsu hooks are renowned for their abilit ability to last. Below: thee ne th new Rubber Jig and Treble 18 hook.

High on Gamakatsu’s new product list for 2011 are the Treble 18 and the Rubber Jig. The Treble 18 is based on Gamakatsu’s famous Treble 13, but has a double-strong wire and the patented ME Magic Eye feature. It is available in both freshwater and saltwater versions. A special SS Short Shank is also available for rapid, secure and rock-solid hook setting. It is produced in sizes 1/0, 1, 2, 4 and 6. The 8g, 10g and 12g Rubber Jig WS SS comes complete with a size 3/0 Gamakatsu hook and is available in six attractive colours. Mr Tanaka, Gamakatsu’s Brand Manager in The Netherlands, told Angling International: “These new Gamakatsu jigs feature a ﬁne silicone rubber skirt and a heavy wire Gamakatsu jig hook with a wire keeper to hold tails and grubs. The new jigs stand on their ir head when dropped in the water, imitating feeding eding prey on the bottom.”

Want to talk to Gamakatsu? katsu? Here’s how to ﬁnd them...

Tel: +65 6557 2338 Fax: +65 6557 0138 Email: gs-sales@gamakatsu.sg Gamakatsu PTE Ltd, 3 Philip Street, #15-02 Commerce Point, Singapore 048693 May 2011 Angling International 43

HOOKS 2011

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TRU-TURNTWISTS AGAIN IN EUROPE After too long an absence and a successful mini-launch in Benelux, Tru-Turn match hooks are back.. Could Co ould you distribute them in your territory?

he return of Tru-Turn hooks to the European match scene has been warmly welcomed by anglers old enough to remember their awesome catching power. So says Anja Looking for distributors: van Assen of Holland-based Anja van Assen. Hengelsport AAS, the company with the rights to distribute Tru-Turn match hooks in Europe. Hengelsport AAS reintroduced the hooks to the Benelux market to huge acclaim last year. Encouraged by the positive response from former enthusiasts as well as newcomers to the brand, the company has now committed itself to increased production in Japan and has embarked upon an ambitious programme of signing up agents and distributors throughout Europe. “For anyone who partners with us, this isn’t like trying to develop a market with a brand new product,” says Anja. “You have to remember how successful Tru-Turn match hooks were in Europe 20 years ago. There is still a huge demand for these very special hooks among pole, match and feeder

anglers – which we always knew but ut had confirmed to us when we showed them to local anglers last year. “The reaction was unbelievably positive. So many anglers had warm memories ies of the he hooks and were delighted to see them em back. k. And because of their unique shape, we’re expecting expec ecting younger anglers to love them too. Who wouldn’t uldn dn’t want a hook that catches up to 50% more fish?” fish sh?” Tru-Turn hooks are famous for their unusual ual offset – or slightly bent – shape. The offset has the effect of forcing the point to turn towards pressure, thus us securing more bites. The original Tru-Turn was designed esigned by John W. Campbell and has sold in its millions ions in his native America and beyond. “But the match tch hooks are especially designed for Europe,” explains Anja. Anja Originally, Hengelsport AAS only had smaller sizes from America to sell to its new customers in Benelux: sizes 14, 16, 18 and 20. By investing in production in Japan it now has the capability to also produce and deliver large sizes such as 10 and 12 in sufficient quantities. “All sizes are available in bronze, nickel and red colours,” says Anja. Hengelsport AAS, which has also successfully distributed Parallelium premium quality lines in Benelux for the past three years, will continue to sell Tru-Turn match hooks direct to retailers in the Benelux region while looking for the right distribution partners in the rest of Europe. “Our ambition for the brand in Europe is to find distributors to reach retailers in all territories where pole, match and

Tru-Turn match hooks with their distinctive ‘twisted’ shape are available in bronze, red and nickel colours.

feeder ﬁshing are popular. “We have “W ha been b successful sful in i Benelux Be lu because be we know the market well. We want distributors who can match our expertise in their own territories and can use that expertise to successfully market TruTurn match hooks to anglers. The incentive is there: Tru-Turn match hooks have an appeal that stretches all the way from committed competition anglers to hobby ﬁshermen.” Hengelsport AAS also says it has introduced new packaging for the hooks, which will be available in sizes 10, 12, 14, 16, 18, 20 and, on request, 22 and 24. “Distributors and retailers throughout Europe can expect to make very respectable margins,” adds Anja.

Left: Another catch on the hooks. Right: The new packaging for the European market.

Want to talk to Hengelsport AAS? Here’s how to ﬁnd them...

Contact: Anja van Assen Tel: +31 6 15 59 39 24 Email: info@hengelsportaas-pnp.nl Web: www.hengelsportaas-pnp.nl

Angling International May 2011

2011 KAYAKS

SPECIAL REPORT: KAYAK FISHING 2011 Angling International Publishing Editor Mel Bagnall

“Absolutely the hottest segment in recreational fishing” – that’s how one manufacturer has described the booming kayak fishing sector. In a mature industry that continues to be shackled by turgid trading conditions, the rise and rise of kayak fishing certainly represents a refreshing opportunity for growth and, in the case of some fishing tackle manufacturers, new business.

While kayak ﬁshing can no longer be called new – it has been around in the US for years – it continues to grow at a rapid rate there, and the ripple effect is gathering momentum across the world as anglers are seduced by its particular sense of adventure. Add to that the attraction of paddling or peddling into previously inaccessible spots, its application in both sea and freshwater, the absence

of fuel bills and boat launch fees and the fun of playing ﬁsh from such a light craft and it’s easy to see why kayak ﬁshing ticks an awful lot of boxes for so many anglers. Most importantly for the tackle industry, this emerging tranch of consumers has spawned a whole new trade sector. Existing kayak specialists are producing far more custom-built

fishing craft, while conventional tackle producers are looking at kayaks and kayak accessories as a profitable and serious diversification. Angling International talked to some of the leading brands to discover more about the impact of kayaks on their businesses, their latest design breakthroughs and the exciting products they have in store for consumers in 2011.

Freedom Hawk increases standing

Designs by real anglers have given his company an edge, says David Haddon. What is Freedom Hawk’s business philosophy? David Haddon: Freedom Hawk was founded in 2006 with the goal of making the ultimate ﬁshing kayak in the world. While some companies simply add rod holders to existing models, our boats are designed

from the hull up with the aim of making you a better angler. We started with the premise that to fish better you need to fish from a standing position. We are the only kayak company to offer a built-in patented outrigger system that allows the kayak to transform from a traditional sit-on-top kayak to a fishing platform in seconds by simply moving two levers. What are your most popular products? Our Freedom 14 is our original model and offers maximum stability. It has been in production for four years now, but is still one of our most popular with anglers over 250lbs. Introduced in the fall of 2009, our 12-footer is smaller and easier to transport and use on smaller waters. With an optional motor mount, it became an instant hit and today is our bestseller. We also introduced a ‘canoe/hybrid’ version of this hull, the

Freedom 12 Ultralight. At 64lbs in weight, it’s our lightest model and a favourite on small lakes, ponds, creeks and protected water. What developments are you most proud of? Obviously our patented outrigger system is very popular, but we back this up with superior hull designs for maximum efficiency and all the best kayak fishing features – rod holders, casting braces, and durable hulls built for a lifetime of fishing and comfort. For 2011 we introduced an Elite Seating system for our 12ft series. It means that, whether you are seated or standing, you have the best and most comfortable fishing boat on the market. What are Freedom Hawk’s plans for the coming year? We are never resting. Our entire staff and sales force are made up of real anglers – most are on the water for a minimum 50 days a year. We consistently come up with new, innovative and feature-rich products at the best value to our customer. We want to continue to push the future of kayak angling. Watch out for a new model featuring our latest and greatest ideas in 2012. What is the current state of the market? Kayak fishing is one of the most popular categories in both fishing and paddlesports. While many categories have been hit by the world recession, this is an area that continues to thrive. While early kayak fishing sales were done in paddlesports shops, today’s angler is looking for more. They want a salesperson that is able to talk boats and fishing techniques. Because of this, we are seeing a

switch to tackle shop sales. Almost 70% of our sales are through fishing tackle and fly shops worldwide. We are also seeing a significant growth in the global and European markets and have added more than six distributors worldwide. We are constantly looking for new European and international partners. CONTACT Tel: +1 978 225 1511 Email:sales@freedomhawkkayaks.com Web: www.freedomhawkkayaks.com

May 2011 Angling International

2011 KAYAKS

HOBIE DRIVING THE MARKET WITH PEDAL POWER AND MORE By adding the award-winning MirageDrive® pedal system to its kayaks, Hobie® has revolutionised the sector. “We’re all about innovation,” says Director of Marketing Dan Mangus.

he name Hobie has become synonymous with kayak fishing everywhere. The Californian company’s philosophy that kayaking should be accessible, rewarding and – above all else – fun, has won favour with kayak fishermen right around the world. Nice words, you might say. But Hobie has backed its promise with the introduction of a string of pioneering developments that are literally changing the very way anglers approach their sport and catch their fish. Take, for example, Hobie’s proprietary and awardwinning MirageDrive system. Enjoying a day on the water starts, reasons Hobie, with the way you power your crafts. For many, the chore of paddling can threaten the fun factor, plus the fact that paddle splashes can scare fish. Why struggle to pull with your arms when it’s faster and more efficient to push with your legs. The answer,

say Hobie, is to lose the paddle and start pedalling, leaving the arms free for the important business of catching fish. Hobie’s MirageDrive system links a set of cockpitmounted pedals to a pair of powerful underwater fins which, when pushed, flex to take on the shape of a propeller blade. These power the kayak through the water as they scissor back and forth on both the front stroke and back stroke. The pedal action generates equal power on both sides to keep the boat tracking evenly. In addition, the fins ‘feather’ with water flow when they are not being used – which reduces drag – and they can fold up flush against the hull for exploring tight corners and shallow water or for beaching. The MirageDrive is used in both the Hobie Mirage Pro Angler and the Hobie Mirage Oasis® models, but is just one of the features make these Hobie kayaks a joy to fish from.

Key component: the MirageDrive system allows anglers to pedal their Hobie kayaks, keeping their arms free for ﬁshing. “It adds enjoyment,” says Hobie.

THE MULTI-FEATURE HOBIE MIRAGE OASIS

Long, narrow and lightweight, the new sleek tandem Oasis boasts rapid acceleration and impressive hull speed without sacriﬁcing functionality or hauling capacity. There are three enclosed stowage areas and one large on-deck cargo space, dual steering controls and a roomy cockpit with dual MirageDrives.

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Angling International May 2011

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Q&A: HOBIE’S FUTURE STEPS Do you see significant further growth in kayak fishing? Keeton Eoff, Hobie Fishing Strategic Development: Yes. The great thing about kayak fishing is that anglers are not limited by income, geographical location, gender or age. At one end we are seeing professional tournament trails develop and at the other families looking for adventure. It’s too much fun not to try!

How do you plan to grow beyond North America in the future? We also have significant distribution in Europe and Australasia and all areas are showing growth. Our key focus for growth will be in Europe, Australia and Asia. We don’t set any limitations. What are the trends in consumer demand? We are seeing all areas do well. The Mirage Pro Angler stands apart as a great fishing vessel. We’ve reintroduced the new and improved Mirage Oasis, which is a first class tandem; and the Mirage Outback and Mirage Revolution are fantastic fishing kayaks. We have a variety of models, each with its own benefits to meet anglers’ needs. Will pedal motion become the key driver in the sector? The pedal drive is revolutionary to the sport. When it comes to control, efficiency and ease of operation it is unbeatable. Do you see scope in technological advances? We’d prefer not to share that information. Suffice to say that for more than 60 years Hobie has continued

HOBIE MIRAGE PRO ANGLER

to introduce new and exciting concepts to water sports. We don’t plan to change that! Kayaks could be construed as ‘big ticket’ purchases and not frequently repeatable. Is market share where the key market battle lies? The market is huge. We pride ourselves on innovation and customer service. Kayaks are very affordable compared to the traditional ﬁshing boat and motor.

“Our key focus for growth will be in Europe, Australia and Asia. We just don’t see any limitations.”

A no-nonsense, extremely stable ﬁshing kayak, the Pro Angler is packed with essential features including easy-toreach cutting board, adjustable Cool Ride® Seat and space for 13 tackle boxes. A horizontal stowage area accommodates six rods while the voluminous bow and stern lockers and on-deck storage provide a 600lb payload. Its versatility stretches from farms ponds to lakes to the ocean.

The Mirage Pro Angler kayak in action. “It stands apart as a great vessel,” says Keeton Eoff.

Want to talk to Hobie?

Hobie Cat Company Tel: +1 760 758 9100 Web: www.hobiecat.com Hobie Cat Australasia Tel: +61 (02) 44418 400 Web: www.hobiecat.com.au Hobie Kayak Europe Tel: +31 (0) 187 499 440 Web: www.hobie-kayak.com May 2011 Angling International

2011 KAYAKS DIABLO MAKING WAVES WITH ITS HYBRID MODELS Diablo Paddlesports is now in the second year of production of its hybrid SUP-kayaks – craft that will change the way you ﬁsh, says the company. The Adios – a 12ft 6ins cross between a SUP board and a sit-on-top kayak – was launched last year and it has been followed by the 10ft 5ins Chupacabra. Both craft offer the ability to stand up or sit down to paddle or ﬁsh. The wide beam, that measures 36ins, and stable tri-hull design, means that standing to cast or paddle is easy for all users. This combination is also said to allow both models to accommo-

date larger paddlers or more fishing gear without sacrificing draft or performance. Diablos have a flat deck that will not catch stripped line, easy access dry and wet storage and double paddle holders. A leash comes out of the front of the cockpit to help standing and the cockpit is covered in a traction pad for secure footing.

CONTACT Tel: +1 512 282 2628 Email: info@diablopaddlesports.com Web: www.diablopaddlesports.com

PrecisionPak’s sales grow by 200%

Kayak ﬁshing accessories has been one of the driving forces behind the phenomenal growth of outdoor sporting goods producer, PrecisionPak. The company says that sales in the last year have risen by around 200% as it continues to expand. PrecisionPak is the own brand of Alphatan Internatonal, a Toronto-based manufacturer and distributor of bags and luggage.

Richard Tan, told Angling International: ”When we started promoting kayak fishing products back in 2007 at ICAST not too many people were interested. Today almost all retailers are talking about it – and it’s not just in North America either. It has become a global thing. “We were one of the pioneers who created various storage boxes for the sport – especially the CratePaks. Now, with the surge in demand, we are making our products in advance rather than to order as we did in the past. With our pro-staff in the field we are looking to diversify our lines from cut and sew products to hard accessories and we expect to launch these at ICAST in July.” PrecisionPak’s products are manufactured at its own and affiliated factories in China. Tan said that the CratePak and CratePak Max are now firmly established in the kayak fishing market. He said: “They are affordable, and feature an easy to access system for fishing gear and rod storage.” The CratePak fits over a standard milk crate and has three built-in rod holders, multiple mesh and fabric pockets and a safety light holder.

The outside features D-rings to secure it to the kayak. Slits in the top of the unit can be connected to straps for carrying. It is available in black, blaze orange and a special edition camouflage. The CratePak Max is a complete redesign and is geared towards kayaking, boating and fishing in general. It is fully self-contained and made of water-resistant poly. It also features padded inside panels for extra stability. Three integrated rod holders are built into one side, while the other features a variety of covered pockets and storage bags. All pockets have plastic grommets to drain away water. The outside has a built-in holder for a safety light. The top of the unit features side flaps for safe and dry storage of items like maps, cell phones or GPS units. A shoulder strap is included for transport of the CratePak Max which comes in lime green or blaze orange colour options. CONTACT Tel: +1 905 475 2527 Email: sales@precision-pak.com Web: www.precision-pak.com

WILDERNESS ADDS 14-FOOTER TO AWARD-WINNING RANGE Wilderness Systems has an award-winning pedigree when it comes to the design of its craft. For the last two years the company has won ‘Boat Brand of the Year’ at the annual Canoe & Kayak Paddlesports Industry Awards. Wilderness became the first boat brand ever to win the prestigious award two years in a row and Sue Rechner, CEO of parent company, Confluence Watersports, said: “We are grateful to our retailers for their vote of confidence – it inspires us to do even better.” The award-winning kayak design team has expanded its Commander fleet for 2011 with the addition of the Commander 140 – a craft that has the same hybrid canoe/kayak design, stable hull and comfort of the Commander 120, but is two feet longer at 14ft. 50

Angling International May 2011

The extra length gives a roomier ride, more foot room and greater storage space. Lead designer, Bob McDonough, said: “The Commander 140 is designed to be a versatile, high capacity recreational kayak that has great ﬁshing characteristics. It delivers a wide variety of applications, especially excelling in situations that need great stability and a seat comfortable enough to use all day.” Three paddling positions offers the variety needed to spend all day in the water and its dual seating system gives an elevated position in the moulded Captain’s Seat and a lower position in the adjustable Freedom Elite Seat.

Optional angler accessories include: • Slide Trax Accessory System on the top and sides • Slide Trax Anchor Trolley with anchor • Slide Trax Universal Mounting Plate • Integral trolling motor mounting block • Two ﬂush mount rod holders • Scotty rod holder CONTACT Tel: +1 888 52 KAYAK Email: www.wildernesssystems.com/forms/contact Web: www.wildernesssystems.com

WHY ARE THEY SMILING AT ZEBCO? See p53

Sea Eagle: ‘This is the most vibrant sector in the US’ Cecil C. Hoge Sr started out over 50 years ago with a fishing lure company that came to buy an inflatable boat business. Today the company is run by brothers Cecil and John Hoge and is better known as an inflatable boat company which also Cecil Hoge: “Kayaks’ has a fishing company. That’s wide appeal is the key.” how Co-Partner Cecil Hoge describes the transformation in the fortunes of Sea Eagle and its Panther Martin lure business. Hoge told Angling International that the change in impetus has been aided by sales of kayaks, followed by the sale of pontoon fishing boats. He said: “Kayaks are the most important category for us in inflatable boat sales, with pontoon fishing boats coming second.’ Hoge added that last year the two companies had combined sales of just under $11m – with $7.5m of that coming from its boats. “Kayak and pontoon fishing have become a big thing in America. They are the only vibrant parts of the fishing tackle industry over here. The rest remain

stagnant as companies fight the recession, bad trends, and reduced shelf space being offered by the retail stores. “Our lure business with the Panther Martin brand is holding up, but sales are not going anywhere. However, inflatable boat sales are bucking the trend in the US and beating the recession. “Kayak and pontoon fishing have really caught on and they appeal to a wide range of anglers, including the younger generation who find it exciting and an opportunity to catch big fish.” One of the most popular craft for fishing is the FastTrack Kayak 465 that was introduced in April last year. Hoge said: “Up to the end of 2010 we sold 600 units. We expect sales of over 2,000 for this year.” Hoge added that there were many reasons for the surge in inflatable sales, including the high cost of fuel, lifestyle changes and versatility of the craft. He said: “Inflatables – and kayaks and pontoon fishing boats in particular – offer so many advantages in that they are affordable and portable; they are practical in that they can reach areas bigger boats cannot access; and they are easy to store and transport because they can easily fit in the trunk of a car.”

The new Sea Eagle FastTrack inflatable kayak can be used to fish lakes, meandering rivers, inland bays and hidden coves. The secret of the new design is the outside drop stitch keel in the bow and the large skeg in the stern. These combine to limit the sideways movement when using a double-end paddle. and create extra ‘bite’ on the water. Hoge said: “Kayaks can be terrible to paddle, but because of the drop stitch keel it can go faster and straighter than other craft. “Other kayaks may look similar, but underneath there is a world of difference in the performance.” The FastTracks can be equipped with a swivel seat fishing module that can be dropped into the craft in seconds and allows fisherman to sit comfortably for hours. It gives a high line of vision and can turn 360 degrees. The fishing module weighs just 16lbs and includes two rod holders and the ability to accept a fishfinder or GPS. CONTACT Tel: +1 631 731 1701 Email: navneet@seaeagle.com Web: www.seaeagle.com

May 2011 Angling International

2011 KAYAKS

California’s Ocean Kayak still sitting pretty on top of the sector Ocean Kayak – which will be celebrating its 40th anniversary this year – is said to be the market leader in the kayak ﬁshing sector. The company was set up in 1971 in Malibu, California, and has since established itself as a brand that is synonymous with sit-on-top kayaking. It was one of the ﬁrst manufacturers to make and sell rotationally moulded sit-on-top craft and now boasts a huge range of robust kayaks for both children and adults, including a dedicated line-up of models specially designed for anglers. Ocean Kayak says it continues to lead sit-on-top development

Angling International May 2011

today through its new products that include the Trident Ultra 4.7 ﬁshing kayak. One of its most popular kayaks remains the Scrambler that still retains many of the original Ocean Kayak features. It has a moulded-in seat well, moulded-in footwells, storage areas, paddle keepers and carrying handles. The tri-form hull adds greater stability, and being rotomoulded out of polyethylane increases its durability. All materials can be repaired and recycled. CONTACT Tel: +44 1493 745192 Email:ofﬁce@johnsonoutdoors.co.uk Web: www.johnsonoutdoors.co.uk

WHICH GERMAN COMPANY WANTS DUTCH DISTRIBUTORS? See p72

SHARKOON’S IMPACT HAS ZEBCO SMILING

uccess in business is often about taking the right opportunity at the right time. Zebco Europe’s first step into the kayak fishing market is a perfect example. The German-based business is enjoying fantastic sales with its striking Sharkoon fishing kayak, part of the well-known Rhino brand which is characterised by its robust, high performance, valuefor-money products. But, as Marketing Manager Frerk Petersen explained, it may never have come about if Zebco had not discovered – quite by coincidence – a kayak building plant close to one of its rod making factories. “We were already interested in the exciting growth in the kayak fishing sector. So when we came across this factory early last year, which was already making kayaks for export to Australia, we felt it was the right time to test the market,” he explained. “The results have been amazing. The instant response from the trade and press to the Sharkoon has been greater than we have experienced for any other product. Sales have been good from the start and we have had to re-order. “We believe sales will get even better because the product did not arrive in the warehouse until October, which is clearly not the best time. So the best sales period is yet to come.” The bright red Sharkoon, with its dynamic hull design and distinctive shark-toothed grin, has made an immediate impact on both the trade and consumers.

The low-weight kayak is easy to transport and launch and its design, says Zebco, guarantees fast and stable manoeuvring with minimal effort. Features include a watertight storage area at the front and two additional storage compartments using rubber netting. It comes complete with side paddle mountings and seating mat. Zebco believes that part of its success with Sharkoon can be attributed to the wider range of accessories also available. “We built a complete, fishing-specific package before launch,” explained Petersen. “We wanted to offer a total solution to the trade and this approach has been very well received. Most companies don’t offer this.” Buoyed by the popularity of the 3m Sharkoon, Zebco are now considering adding a heavier 3.4m model at the end of this year. “We are not a kayak specialist, but we have wider distribution than most kayak specialists and that is a big advantage for us,” added Petersen. “Kayak fishing could certainly be an important element of what we do at Zebco Europe. It can be good business for us.”

“Resultshavebeen amazing.Saleshavebeen goodfromthestartand we’vehadtore-order.”

THE SHARKOON PACKAGE

The range of tailored Rhino accessories to transform the Sharkoon into a customised catching machine includes: ● Alu Paddle A robust light paddle featuring an aluminium shaft. ● Carbon paddle Lightweight, carbon fibre shaft for fatigue-free paddling. ● Kayak seat Finished in high-quality nylon and ergonomically designed to support the back. ● Fishfinder mounting Includes a swivelling cross-bar for easy vision. ● Kayak trolley With robust wheels and maximum grip treads for any terrain. ● Rod holder mountings To accommodate up to four rods. ● Double rod holder fitting The robust cross bar can accommodate two Rhino rod holders simultaneously. Simple slot connections optimise flexibility. ● Rhino NC Sharkoon rods The purpose-built Sharkoon 40 range rods are designed at the optimum length for playing and boating fish and are available with a choice of conventional reel seats or triggerstyle handles for multiplier reels. The Sharkoon 80 series has higher casting weights of up to 80g, perfect for larger lures.

Want to talk to Zebco Sports Europe? Here’s how to ﬁnd them...

Tel: +49 41 82 294334 Email: fpetersen@zebco-europe.com Web: www.zebco-europe.com May 2011 Angling International 53

SPECIAL FE ATURE

zCOMPANIES YOU NEED TO KNOW ABOUT...

Old Ghost gives details on its ﬁrst European launches

“These revolutionary baits will make angling easier and encourage newcomers into the market,” says a conﬁdent Yi Zhe, the man behind the launch.

ld Ghost has taken another step in its strategy to break into the European bait market by detailing its first three product launches. All three remain true to the company’s aim of enlarging the market with baits that make fishing easier for newcomers as well as passionate anglers. “The key to getting more people fishing – and to getting them hooked – is to make angling easier, quicker and more enjoyable,” says Old Ghost President Yi Zhe. “To this end, we will be focusing on delivering innovative, even revolutionary, baits to the European market and beyond. “We are completely confident we can do this as it is the same strategy that has brought us huge success in China these past two decades. “Innovation is the lifeblood of Old Ghost,” adds Yi Zhe. “We are sure our new products, starting with the three we are detailing now, will be a serious addition to dealers’ ranges and become firm favourites among anglers in Europe.”

FRESH-KEEPINGHOOKBAITSAUSAGE It took fully three years of research before Old Ghost was happy it had developed a series of hookbait sausages that would be irresistible to fish and would keep for as long as anglers needed them. Wrapped in a world-class hi-tech fresh-keeping plastic film, Fresh-keeping Hookbait Sausages are made with the highest quality natural ingredients, such as squid, bloodworm, freshwater snail and sweetcorn. By adding its own exclusive fish attractant, Old Ghost has created baits that fish find delicious and extremely enticing. “As its name suggests, the Fresh-keeping Hookbait Sausage’s greatest asset is how long it keeps fresh. Thanks to its highly-effective fresh-keeping coating, it can remain fresh for as long as one year on the shelf 54

Angling International May 2011

and for two years stored in cold conditions,” says Yi Zhe. “During its guarantee period, whenever you open it, you will notice its strong, fresh aroma of animal protein. Its aroma and nutritional qualities are kept totally fresh, which means outstanding performance every time. “And the most fantastic aspect of these sausages is that you can cut them into pieces as big or as small as you want according to the size of your targets. The bait can be hooked directly on the hook or attached to the line alongside the hook to make a chod rig.”

CONTINUOUSLY-DISSOLVING PELLET These revolutionary groundbaits combine pure natural ingredients such as freshwater snail powder, marine algae and silkworm chrysalis with Old Ghost’s exclusive attractant, which is rich in animal and plant protein, amino acid and vitamins. The result is a pellet that Old Ghost regards as a ‘revolution in groundbait’. It absorbs water as soon as it is under the surface and dissolves slowly into a cloud, releasing attractants that all fish find irresistible, says Old Ghost. As the dissolving process slowly runs its course, the fish group together around the bait and remain in the swim for up to three hours. “We call it the revolution in groundbait,” says Yi Zhe. “Compared with traditional powder groundbait, the Continuously-dissolving Pellet really makes fishing easier, quicker and more enjoyable. “You don’t have to mix it with water like powder

groundbaits, you just need to throw it to your swim by hand or by catapult. So it is especially ideal for those who are new to angling or less experienced and not familiar with mixing techniques. “In addition, and more importantly, Continuouslydissolving Pellets are more environmentally-friendly than powder groundbait. They dissolve and spread very slowly in the water, which means much more is eaten up by the ﬁsh. Powder groundbait spreads very quickly in the water which means most of it can’t be eaten by the ﬁsh, resulting in pollution and eutrophication of the water.”

DOUBLE-LAYERED BOILIES

“We know boilies are very popular with Europe’s carp anglers,” says Yi Zhe. “So, to enable them to enjoy more fishing pleasure and catches, we especially designed the Double-layered Boilies. “We looked closely at existing boilies on the European market and found that they are very hard and don’t release attractants very efficiently, meaning they can not attract fish effectively. To solve this, European anglers often dip the hard ball in dip bait, which doesn’t last long. Plus, it simply makes fishing more complicated. “To make it easy, we designed the Double-layered Boilies. The layer on the outside can slowly release particle attractants instantly once in the water. These are released very slowly, taking on a fluffy, more natural shape around the boilie, and can last for over ten hours. “In addition, because of their perfect disguise, the Double-layered Boilies are irresistible even to the biggest carp that have become highly alert after being caught and released so many times.”

Want to talk to Old Ghost? Here’s how to ﬁnd them...

Tel: +86 27 8756 1355 Email: sales@lg918.cn Website: www.oldghostbait.com

SPECIAL FE ATURE

COMPANIES YOU NEED TO KNOW ABOUT...

MEIHO ARRIVES AT EFTTEX TO BEGIN GLOBAL EXPANSION A focus on quality has given Meiho’s tackle boxes legendary status among predator anglers in Japan. Now it is looking further aﬁeld. “We want to appoint agents in new global markets,” says Hiroaki Kiyomoto.

verything must be perfect” – that’s the mantra of Japanese tackle box manufacturer, Meiho. The company believes that to create the ‘king of tackle boxes’ attention to detail is crucial. And it is a belief that has reaped rewards and established it as one of the world’s foremost producers of lure fishing tackle boxes and an award winner countless times over. For five years running it has picked up the ‘Tackle of the Year’ Award from Lure Magazine – Japan’s iconic lure fishing monthly. And it is also a former winner of the Good Design Award from the prestigious Japan Industrial Design Promotion Organisation (JIDPO).

Left and above: Meiho has become a ﬁxture on the Japanese industrial landscape since it was founded in 1947.

Angling International May 2011

HOW IS HART CELEBRATING ITS 20th ANNIVERSARY? See p60

Above: Meiho is committed to quality from the factory ﬂoor to the boardroom. “Consumers need to know the product won’t let them down,” says Hiroaki Kiyomoto.

Hiroaki Kiyomoto explained that attention to detail is vital to the development of what Meiho believes are the ‘best tackle boxes in the world’. He said: “Everything – structure, design, strength, durability and storage area – is crucial.” Meiho was the first company to become a specialised builder of tackle boxes 30 years ago. It started out life in 1947 in Osaka as a supplier of glass and plastic products to the electrical appliances industry, but now the emphasis is firmly and solely on its tackles boxes. It launched its Versus brand for the lure sector 16 years ago. Kiyomoto said: “Our concept when designing a tackle box is to look at the product from the customer’s point of view. “They want a quality product that will last them a long time – therefore the components are very important and are the reason why we use only virgin resin material when we are making the products. This keeps the boxes strong and stops them going out of shape. “Quality comes first because consumers need to be safe in the knowledge that they are using a product that will not let them down.” Alongside its Japanese virgin resin, Meiho uses rust-resistant stainless steel pins to connect the main body of the product so that it can be used for both fresh and saltwater fishing. Kiyomoto explained: “Unlike many manufacturers, we never use brass pins. Our superior components – and our unique knowledge from our long experience in the business – mean that we can offer the highest level of quality which our rivals cannot compete with. “We believe that we are at the cutting edge of tackle box technology and we take pride in the fact that our ‘king of tackle boxes’ can overcome the harshest challenges.” Meiho’s strength is within its own domestic mar-

Above: Just some of the tackle boxes which have made Meiho so popular in Japan, including (top left and right) versions of the VS8050.

ketplace, where it sells 80% of its products, but the devastating earthquake and tsunami that hit Japan in March has been one of the major factors behind its decision to expand its export market. Kiyomoto said: “The earthquake disaster in eastern Japan has had a huge impact on the ﬁshing tackle market in the country. And it will take a long time for it to recover. “Therefore we need to look at other countries where lure ﬁshing is prominent.” Meiho will be using EFTTEX 2011 in Amsterdam in June as the opportunity to recruit agents to sell its products in regions of the world where it still has not broken into the market, such as the UK, North and South America, South Africa, Oceania and the Middle East. Kiyomoto added: “Our policy is to recruit one agent for each individual country and that will be our aim at EFTTEX.” Just in time for the Netherlands showpiece, Meiho also plans to release a limited edition metallic colour version of its VS8050 and VS3078 tackle boxes and in January 2012 it will do the same for the VS3080 and VS3070 boxes.

Above: Meiho has won the ‘Tackle of the Year’ Award from Japan’s Lure Magazine ﬁve times in succession. Its tackle boxes have also won the Good Design Award presented by the Japan Industrial Design Promotion Organisation.

Want to talk to Meiho? Here’s how to ﬁnd them...

Tel: +81 66791 3515 Email: info@meihokagaku.co.jp Web: www.meihokagaku.co.jp May 2011 Angling International

Stand G55 57

SPECIAL FE ATURE

zCOMPANIES YOU NEED TO KNOW ABOUT...

EFTTEX award-winner set to thrill Europe’s sea sector

Okuma’s Andros 2-Speed sits on top of an exciting new range that, says distributor Svendsen, is ‘perfect for the monsters of the deep’.

From the top: Okuma’s Andros 2-Speed, Cortez and Clarion sea ﬁshing reels for 2011. “They’re impressive,” says Mads Grosell.

kuma was an instant winner with its new Andros 2-Speed sea ﬁshing reel. The reel made its debut at EFTTEX 2010 in Valencia and was immediately voted Best New Multiplier Reel after receiving glowing praise from the judging panel. As it seeks to capitalise on this early success, Okuma’s European distributor Svendsen Sport points out that the Andros 2-Speed has a long list of cool design features. It comes in ﬁve sizes and offers: • Two-speed set-up (6.4:1 and 3.8:1) • 6 EZO Japan ball bearing ABEC-5 • Cast control system • Dual anti-reverse • Quick set anti-reverse rolling bearing +ratchet system ratchet lever drag • Ergo grip handle-knob • Recessed reel foot design Svendsen says it is the recessed reel foot design that sets the Okuma Andros apart from other twospeeds on the market as it allows the reel to sit closer to the reel seat and also increases the height of the spool diameter. The line capacity is 350m of 0.40mm nylon and 260m of 0.45mm. Mads Grosell, Product Manager for Svendsen, said: “It is perfect for the monsters of the deep and will be

good for the upcoming halibut and cod season.” After it scooped the EFTTEX award, Grosell said: “Without doubt the brilliant Andros will receive cult status among sea fishermen in general. The reel is just part of a truly impressive 2011 programme from Okuma that brings great innovation and quality to anglers all over the world.” The recommended retail price in the UK for the Andros reel is £318. The Andros is one of three new sea fishing reels designed for the 2011 season and all are said to be perfect for northern European sea fishing for cod, pollack, halibut and conger. The Okuma Cortez reel is the second in the lineup and is said to be a real workhorse that will pull the biggest fish from the depths of the sea. Svendsen adds that it is the ideal compromise between elegance and design on one hand and durability on the other. It comes fitted with 4+1 SUS ball bearings, graphite side plates to make it lighter, an anodised aluminium spool, ergo-grip, critical drain ports, 303 grade SUS gears and many other features. Said to be extremely functional, it is priced at £120. The new Clarion reel is the last in the range and Svendsen claims it further establishes Okuma’s reputation for making high quality reels with its machine aluminium spool, tension spool control system for trolling, mechanical line counter, multi-disc carbonite drag system, 5:1:1 gear ratio, ratcheting drag star, speed lock pinion gear system and silent retrieve spool engaging mechanism. It is said to strike the perfect balance between affordability and quality. The Clarion comes in three different sizes and can carry up to 580m of 0.42mm nylon. It retails at £120.

Want to talk to Svendsen Sport? Here’s how to ﬁnd them...

Tel: +45 4619 1913 Email: info@svendsen-sport.com Website: www.svendsen-sport.com

Angling International May 2011

SPECIAL FE ATURE

zCOMPANIES YOU NEED TO KNOW ABOUT...

Hart’s Revolution is ‘a tribute to anglers’

art is celebrating its 20th anniversary this year and to mark the occasion has launched the Revolution range of lures. The company says that the newcomers to the Hart family have been introduced as a tribute to all fishermen who have supported the brand and believed in it for so many years. Hart sees these innovative introductions as a chance to pay back that confidence with an ‘absolutely outstanding new range’. Included among the new products are the Slim Bait – which is a universal lure for walking, sliding, jerking and twitching – the Topwater, the Missile and the LCB. Not content to sit on its laurels, Hart promises more new products in the not too distant future, but General Manager Inaki Odriozola explained: “We do not want to go into details just yet, but some of our ‘new babies’ will include soon-to-be revealed freshwater lures. “We are constantly pushed by fishermen around the world to produce even better products and we will not disappoint.”

The international brand Hart – which is part of the Europe-wide Evia group which has companies in France, Spain Portugal and Germany – started in the fishing world by creating lures. It took up the challenge of developing state-ofthe-art lures, using the most creative designs and advanced technology to persuade fishing enthusiasts of the Atlantic and Mediterranean to try new ways of attracting fish. Inaki Odriozola added: “Being among the pioneers has not been an easy path, but without doubt it has been a very rewarding one and we are proud that Hart’s identity has been built on the creation of its lures.” To remain at the cutting edge of lure creativity, Hart saw the need to have an international product team in place, realising that it was not enough to listen to experts from one country or to top names in one particular style of the sport. Listening to as many experts as possible, the company can now count on the expertise of product engineers in France, Spain, Portugal, Germany and Scandinavia to help it develop the most lethal lures. “Whatever language your water speaks – Hart is listening,” says Odriozola.

Specialists in different fishing disciplines outline the initial ideas and proposals based on water resistance, buoyancy, swimming action, weight and other factors. That information is then passed on to the industrial design and development team, which then goes to work and painstakingly develops the perfect lure for the job. The company is also adamant that one aspect of its thinking will never be compromised – quality. Innovative technology, combined with research and testing by an international research team is as fundamental to product development as working with its own unique moulds and using only the finest quality materials. By achieving this, Hart is confident it has come up with products that meet the highest expectations of its many customers.

Want to talk to Hart? Here’s how to ﬁnd them...

Tel: +34 943 820033 Email: evia@evia.es Website: www.evia.es

Angling International May 2011

EFTTEX NEWS 12-PAGE SPECIAL SECTION

FINLANDIA RETURNS WITH HIGH QUALITY NEW LURES

The Finnish manufacturer is coming back to EFTTEX after a six-year break.

FRABILL READY TO MAKE ITS EFTTEX DEBUT

The US apparel specialist is targeting growth in Europe.

FULLING MILL TO SHOW PREMIUM FLY PATTERNS

Pre-show reaction has encouraged the UK manufacturer.

Gruppo DP and Perlon to unveil new mono range at Amsterdam

ruppo DP and Perlon Monofil GmbH – partners for more than 50 years – have combined to launch a new range of sportfishing monofilaments, which will be jointly distributed by both companies, depending on the geographical area. All polyamide lines will be manufactured at Perlon’s plant in Germany while the fluorocarbon monofilaments and PE braids will be made by specialised manufacturers under the strict specifications of Perlon Monofil. Perlon has been producing bulk spool line for many years, but will now be offering high quality fishing line in ready-to-sell packaging. Gruppo DP and Perlon Monofil will also be looking for distributors worldwide to sell the new products. Perlon, whose company slogan is ‘Expertise in synthetic monofilaments’ will be using a selection of first class resins, some of them made available directly from its parent company, the Lanxess Group, to ensure the high quality standard for which it is renowned. The new products will make their debut at EFTTEX in June where they will be shown at both the Gruppo DP booth (B62) and Perlon Monofil

GmbH booth (D01). The line range will include: • X170 Made of a unique raw material formulated by Perlon Monofil, it is a very strong premium fishing line that is ideal for competition anglers. It is said to offer maximum linear and knot strength, with no soft spots, superior toughness and controlled stretch for extra sensitivity and ‘superfast’ hook setting. • XF200 The latest in fluorocarbon technology. Its unique blend of PVDF raw material enhances all the characteristics of fluorocarbon and makes it one of the strongest lines for hook lengths and match fishing. It is strong, has high resistance and sinks three times faster than nylon. • XP200 The very latest in PE braid development. Braided by the most advanced machines, the XP200 is a rounder line that performs better than flat braids. Its shape and smooth body improve casting accuracy and distance. It is thermally enhanced with a unique hot temperature coating that adds extra stiffness to the line and holds its colour much longer. It also creates less wind knots and is ideal for spinning and casting.

MAKE CONTACT WITH PERLON MONOFIL Tel +49 2133 51 3506 Email karl.mader@perlon-monoﬁl.de Website www.perlon-monoﬁl.com issue

tising in thisbuyers p12 Y best INDUSTR Adver attracts the UPDATE June 2011

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INDEX OF ADVERTISING BRANDS AND COMPANIES Fliesp92 ! Mike Dawes

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IA OFFIC PREVIEW

p47 ! Molix p45 ! AFW / Hi-Seas ! MS Handbuilt p92 ! Alps p70 Custom Rods ! Anglers’ Club India p92 ! Mustad p33 ! Ningbo Huaxing ! Anhui Wilma p92 Hardware Fishing Tools p66 Machinery Co p38 ! Aquaz p25p59 ! Panther Martin ! Bait Liner p95 ! Parallelium ! Balsax p43p72, 92 p24 ! Plastica Panaro ! Bhagwati ! Platil p4 p82 ! Bidoz p92 ! Power Shot p12 ! Bios AB p28Co p86 ! Prime Line ! Boone Bait p49 ! Reaction Strike ! Carbotex p17p73 ! Richard Wheatley ! Carp Hunter p85 Ltd p62 ! Carp Italy p1 des ! Salon Européen ! CarpZoom p56 Pêche en Mer ! Carson p87 ! Scientific Anglersp36 ! Chub p31 ! Sébile p87p41 ! Climax p39 Ltd ! Composite p68 ! Sema p96 Developments ! Shimano ! Silstar p10 ! Cralusso p34 p20 ! Snowbee ! DCI Monofilament p92 Sports p13 ! Sonik p32 p44 ! Speedbaits ! Dohitomi p55 ! Sportex p39 ! Dragon Tackle Fun ! Start’up / ! DTD p14 p44 Fishing p88 ! Eagle Claw p6 Fun / Stoppioni ! ! Ecstasy p7 Fishing p46 ! Strike Pro p2 ! Strike Wire ! EFTTEX p81p79 ! Stroft p37 ! Energofish ! Sufix p11 ! Epohook p92p90 Big p69 Think ! ! Esca Global p65 ! Trigger X p35 ! Extreme Fishing p57 ! Tuf-Line Duracast ! FirstDart p73 p40 ! Fish Master p14 ! Turrall Flies ! Fisherman’s Partner p63 ! Twinkle p76 Vega p71 ! Fly p54 anp67 ! ! Vosseler Prop55 !FlyingFisherm Flyfishing ! Gamma p52 ! Weihai Yuanheng ! Greys p31 p14 Fishing Tackle ! Hardy p31 ! Weihei Hanhighp77 ! Hart p29 Fishing Tackle ! Indyline p64 p93 ! Weihei Mingyang ! Italcanna p84 Fishing Tackle ! Jetfish p91 ! Western Filament ! Jiuyu Fishing Inc p89 Tackle p78 de Fishing ! WFT / World ! JMC / Mouches Tackle p61 Charette p23 / Filstar ! Worth Company ! K & K Ltd p60 p87, 92 p75 p18 rapy Wychwood ! Lovec ! Co p14 Co p27 ! Yakima Bait p57 ! Mann’s Bait ! Yo-Zuri / Duel ! Mapso p26 ! Zalt p50 ! Matagi p19 ! Zebco p8 ! Maxel p58 p42 ! Measom Freer

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THE EIGHT LINES IN THE NEW RANGE • X130 A classic Perlon line • X135 Has extra softness and strength; ideal as an IGFA line • X145 10-times higher abrasion resistance • X170 Strongest in the nylon range • XF100 Multi-purpose ﬂuorocarbon • XF200 Strongest ﬂuorocarbon • XP100 Soft and sinking PE braid • XP200 Round and hard coating PR braid

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Tel +39 010 369846 Email export@gruppodp.com Website www.gruppodp.com

SET UP QUALITY MEETINGS WELL AHEAD OF EFTTEX

BOOK YOUR SPACE IN THE EFTTEX PREVIEW ISSUE NOW

Delivered week of 20th May – over two weeks before EFTTEX Contact Lucie Henton +44 7825 999230 (Europe/Asia) Stuart Pavlik 561 627 2520 direct (USA) May 2011 Angling International

EFTTEX NEWS

Finlandia returns with new lures

inlandia-uistin Oy is returning to EFTTEX after a six-year break and is looking for new distributors. The Finnish-based company, which is the creator and manufacturer of the Nils Master and Bete lure ranges, says it is particularly interested in meeting new customers, particularly from America and the Netherlands. The company’s International Sales & Marketing Manager, Martin Crewe, told Angling International: “ We see EFTTEX as being very important to us as we are looking to attract new customers in Amsterdam. “Being a Finnish company, we are very strong in Scandinavia and Russia, but there are still many countries where we are seeking new distributors with America and the Netherlands at the top of that list. “As EFTTEX is in Amsterdam we are hope-

ful of getting enquiries from the Netherlands.” Finlandia-uistin Oy has been a member of EFTTA since 1981 and attended its ﬁrst EFTTEX the following year. It was a regular exhibitor until 2004. “We stopped going because of the high cost of exhibiting,” said Crewe. “However, as EFTTEX is the largest show in Europe we feel we must attend if we are to grow our business. That is why we have decided to return.” Pride of place at its booth will be reserved for four new 2011 launches: • The Japittaja lure. A new 5.5cm 9g lure suitable for casting and trolling for trout, salmon and grayling in running water and rapids, while in calm standing water it is ideal for catching perch and pike. • The new Nisa 50mm 12g. Described as a totally new jigger, the lure has hooks at both ends and is also equipped with a clasp which

Angling International May 2011

Heading to EFTTEX: Finlandia’s new 75mm Bete Lotto (above) and Nisa lures.

allows the central hook to be easily changed. • The 10cm 12g BeteZAP lure. Made from polymer, it is shaped like a small ﬁsh and suitable for casting and trolling. • The 75mm 24gr Bete Lotto. A new bigger version designed to cope with bigger ﬁsh.

MAKE CONTACT BEFORE EFTTEX Contact Martin Crewe Tel +358 3 7674 153 Email nils-master@ﬁnlandia-uistin.inet.ﬁ

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TUF LINE RAISES EXCITEMENT Western Filament enters its 12th EFTTEX ‘very excited’ about the future direction of its TUF Line brand. Among the three new items the US company will be launching in Amsterdam is its new braided Stainless Steel TUF Leader. It is packaged in 5m spools and designed for toothy predators like pike. Western Filament says that – unlike other steel leaders – the TUF Leader can be tied with traditional knots with no crimps. The company will also be adding new 6lb and 8lb TUF Line XP to its popular braided series. These new versions are 0.05mm and 0.07mm respectively and offer ﬁnesse anglers the small diameter and low stretch properties of high performance braid. The last newcomer is an improved fourth generation Duracast line. It is stronger, has 25% less diameter, greater knot strength and is up to ﬁve

MAKE CONTACT BEFORE EFTTEX Tel +1 970 241 8780 Email wfi@wfilament.com Website www.wfilament.com

times more abrasion resistant than traditional spinning ‘super lines’. Western Filament President Rex Nelson said: “We are very excited about the future direction of TUF Line. We have completely redesigned the packaging to incorporate a standard logo throughout the range. This gives us more exposure in the marketplace where product placement and shelf space is at a premium. “We are looking forward to returning to Amsterdam because the RAI venue has always been good for us.”

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Strike Pro gives pride of place to its new Wolftail Strike Pro Europe – an EFTTEX exhibitor since 2000 – traditionally uses the European showcase to launch its new products for the year. And the event in Amsterdam will be no different, with the company showing off its new Wolftail predator lure for the first time. The company simply says that the newcomer to its range will catch a lot of ‘really big fish’. The Wolftail comes in two versions – one shallow and one sinker – and measures 23cm. It has been designed by Anders Uvforsen at Wolfcreek Lures for Strike Pro Europe and will take pride of place at the exhibition alongside other additions to its sport fishing ranges.

MAKE CONTACT BEFORE EFTTEX Tel +46 8761 0600 Email lc@cwcab.com Website www.strikepro.eu

Leif Collin, Strike Pro Europe/ CWC Managing Director, told Angling International: “Strike Pro is looking forward to EFTTEX. “It is a very important event for the company since it is a meeting place for our distributors in Europe, Russia and several other countries. It is also the stage on which we launch our new products. “We will meet distributors from areas we do not currently cover, but the most important aspect of the show is meeting up with our established partners.” Strike Pro Europe exports its products in Europe, Russia and Australia, but is expanding its business in the US, South America and China.

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May 2011 Angling International

EFTTEX NEWS

Pre-show acclaim boosts Fulling Mill

ulling Mill’s Tactical River Flies Series looks certain to generate considerable interest when the leading fly and tackle manufacturer returns to EFTTEX for the first time in seven years. The range of 58 premium quality fly patterns, ranging from streamers to dry flies, has been extremely popular in Europe since its launch last year. And further endorsement has come from Czech Republic retailer Pavel Adamovsky who, after using the flies himself, said: “Now all fly fishers have the opportunity to fish with patterns which have up to now been hidden in the fly boxes of only the best European fishers. “What particularly caught my attention were the tungsten jig flies. I have long practised nymphing, both French and Czech styles, and

know from experience how difficult it is to obtain quality commercial tungsten nymphs and nymphs on special jig hooks. “These are exactly those patterns I see my Above: Dan Svroek, former Czech national squad member, chooses a Tactical fly on the River Test in the UK. competition friends using at world-class level. Fulling Mill has changed that by making the Fulling Mill has high hopes for its return to EFTTEX Tactical Series commercially available. It covers following the high levels of interest being shown in most needs of the European fly fisher.” its products in Europe. “We have always had a strong Fulling Mill’s Marketing Director John relationship with retailers in Europe. However, our Wolstenholme explained that each fly is tied on consistency, quality and range of products is attracting quality barbless hooks with the most suitable new buyers,” explained Wolstenholme. style of hook chosen for each individual pattern. “We maintain unbelievably high EFTTE standards of quality control and use MAKE CONTACT BEFORE EFTTEX NUMXBSTAND the very best materials,” he added. Tel +44 1293 778600 ER “The range includes flies from our Email john.wolstenholme@fullingmill.com consultant Oliver Edwards that have Website www.fullingmill.com been individually approved by him.”

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Electronics experts Flajzar will use EFTTEX as a ‘springboard to expansion’ Flajzar Electronics is returning to EFTTEX for the ﬁrst time since the company’s debut in its home country capital of Prague in 2007. And the manufacturer of bite alarms is looking to the event in Amsterdam to build on the success of its business outside its main markets in the Czech Republic, Slovakia and the Netherlands. Flajzar’s Head of the International Business Department, Tomas Hrachovsky, said: “We are planning to expand and will be using EFTTEX to help us ﬁnd further

business partners. Amsterdam is the ideal location for the company and exposure at the show is important to our business plan.” Flajzar has been at the forefront of the development of security and communication equipment since it was formed in 1994, and its knowledge in electronics has seen it introduce a top class range of bite indicators that today represents around 75% of its business. The company now produces ﬁve different ranges of bite alarms to suit various functions and all come with a three-year warranty – longer, said Hrachovsky, than any competitor. He added that with the company’s extensive R&D facilities at its base in Vnorovy, it is well placed to develop bite alarms to suit customers’ speciﬁc requirements. He said: “We can provide custommade products that are unique to individual clients and will be pleased to discuss this with interested parties at EFTTEX.” New for 2011 is a range of bite alarms with a built-in transmitter, the Fishtron Q9 TX, and a brand new receiver, the Q-RX2. But Hrachovsky promises further new developments in time for what it describes as an exciting EFTTEX.

Angling International May 2011

Right: The new Fishtron Q9 TX bite alarm will be on show at the Flajzar stand in Amsterdam.

MAKE CONTACT BEFORE EFTTEX Tel +420 518 628 596 Email sales@ﬂajzar.cz Website www.ﬂajzar.cz

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EFTTEX NEWS

Fun Fishing set on an export drive

Fun Fishing is preparing to conquer Europe with its innovative bait range. Founded in 1994, the French company, which has a capacity to produce up to 7,000kg of bait a day from its modern factory based in the west of the country, is using this year’s EFTTEX in Amsterdam to boost its export drive. Founder Franck Martin told Angling International that the company will be showing off its new 100% natural range of baits, including the AK47, Salmon & Tuna and Origin’s. He said: “With their highly attractive and digestible formula they have already enjoyed incredible success this year with carp up to 30kg being reported from waters in France and Belgium.” Martin added that the company’s Fluo Pop-Ups have also been gathering an excellent

reputation in Europe. Their particular blend of dyeing powders and Fun Fishing’s exclusive technology – Airball System – allows it to have one of the most buoyant pop-ups with ultrabright colours, “Our customers love their bright colours and power to stay buoyant,” says Martin. The company’s most exclusive product is its Soluball – a bait that can be used both as a hook bait and also for baiting. Martin said: “We know there are other soluble baits on the market, but I believe that once anglers try Soluball they will realise there is nothing to compare with it. “Its efficiency comes from its extremely powerful formula and its progressive dissolving process. The Soluball has been developed for carp anglers fishing in difficult waters. It acts like a magnet to carp and they MAKE CONTACT BEFORE EFTTEX simply become crazy when they try it.” Tel +33 29947 8628 Email contact@funfishing.fr Website www.funfishing.fr

“These baits have already caught carp up to 30kg from waters in France and Belgium.”

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US APPAREL SPECIALIST TO PUSH DEEPER INTO EUROPE

US manufacturer Frabill will attend its first ever EFTTEX in June – seeing the European showcase as the ideal opportunity to explore the potential for growth in Europe. The Wisconsin company has been successfully marketing its high quality apparel, stowable landing nets and ice fishing supplies in America for more than seventy years. But increasing interest from central and eastern Europe, Scandinavia and the UK has caused it to look further afield. “We’re looking forward to giving visitors to the show the opportunity to look at and feel products they may not have seen before,” said Frabill’s Vice President Marketing Jeff Kolodzinski. “We are seeing such a lot of internet interest from Europe that we feel exhibiting is a good investment. We

MAKE CONTACT BEFORE EFTTEX Tel +1 262 677 4740 Email jkolodzinski@frabill.com Website www.frabill.com

Angling International May 2011

aim to establish distributor relationships if possible and over time we would like to provide anglers with the quality experience that is associated with the Frabill brand. “When anglers make an investment in a product they are entitled to expect it to perform. Frabill has a reputation for making products that can be relied upon.” Kolodzinski is no stranger to European fishing, having represented the US teams seven times in the world match fishing championships. He also holds the world record for the most fish (2,164) caught in 24 hours. Frabill’s number one focus is apparel, but its fresh and saltwater ranges also include a wide selection of landing nets, bait systems, ice shelters, ice rods, reels and combos and other accessories.

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EFTTEX NEWS Yaska looking to net even more global clients

General Manager Xia Ning: “We have built a reputation for quality.”

long tradition of net weaving in China’s Anhui region has developed into a growing nets and rope business for Yaska Fishing Tackle. Established 31 years ago, the specialist company today employs 500 people on its 10,000-acre site, complete with its own chemical and physics laboratory and R&D department. Its customer base includes buyers in Europe, Australia, South Africa and the US – a total of more than 20 countries worldwide. “We have built a good reputation for high quality, good value products and perfect service,” says General Manager Xia Ning, who will once again be taking Yaska to EFTTEX. “Our laboratories enable us to make accurate analysis of our products while our research and development teams are constantly developing new products and packaging to meet customers’ requirements.” Yaska’s main products include hand-made net and machine weaves for cast nets, gill nets and trap nets and also a wide range of twisted and braided rope products. “Customers from home and abroad are welcome to supply samples or materials for processing and to establish cooperation,” invited Xia Ning.

MAKE CONTACT BEFORE EFTTEX Tel +86 551 5696488 Email ysj@yaskaﬁshing.com Website www.yaskaﬁshing.com

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THINK BIG TO LAUNCH NEW STRETCHABLE SHADS

German company Think Big plans to use EFTTEX as the perfect platform to launch a new product line called Elasfish. Think Big Director Jürgen Haese explained that the first product from the range is called Moby – a shad with a number of distinctive features. He said: “Moby is unique due to the fact that it is stretchable, doesn’t smell and the colours do not rub off, even when all the colours are together in one box. The advantages for fishermen are clear.” Moby is made in Germany and is

MAKE CONTACT BEFORE EFTTEX Tel +49 231 4447 2012 Email info@thinkbig-online.de Website www.thinkbig-online.de

available in three sizes – 5cm, 10cm and 15cm – and in 12 colours. Think Big plans to introduce the lure to retailers visiting the Amsterdam show but will also be looking for distributors.

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May 2011 Angling International

EFTTEX NEWS

Sanger targets Dutch market German-based Sanger Top Tackle is making its EFTTEX debut in Amsterdam in June. The company produces a range of ﬁshing tackle – including the Anaconda, Uni Cat, Iron Claw and Iron Trout brands – mainly for its domestic market as well as exporting to Austria, Poland Delighted with the venue: and Slovakia. Sanger’s Andreas Rudolph. Sales Manager Andreas Rudolph sees the exhibition in Holland as the ideal showcase to promote its products to other European countries. He said: “Over the last few years we have become very strong in Germany and neighbouring countries, but we feel now is the right time to branch out and show our products to new customers.”

Rudolph added that the choice of venue for EFThave some very strong brands within our portfolio TEX this year was a crucial factor in its decision to and we want to introduce them to new markets. exhibit for the ﬁrst time. “We now have the infrastructure in place to meet He explained: “The last two exhibitions in Valencia the extra supply demands from new wholesalers.” and Budapest were not the right locations for us. We Sanger’s carp brand, Anaconda, celebrates its tenth regard Amsterdam as an excellent city for a European anniversary and the company will be celebrating the trade exhibition. In our view EFTTEX should be there milestone by introducing a series of new items – every year. However, we understand that EFTTA has a including a tent and bedchair – into its popular range policy of sharing the venue around different countries later this year. in Europe. He also revealed that Sanger was checking out the “Geographically, Amsterdam is ideally placed to American market for its Anaconda range. attract customers from all over Europe. Its location, transport links and facilities make it a EFTTE stand-out venue for us. We have exhibited MAKE CONTACT BEFORE EFTTEX NUMXBSTAND there before with excellent results.” Tel +49 6085 98130 ER Rudolph said that Sanger was looking to Email info@saenger-tts.com develop new partnerships in the NethWebsite www.saenger-tts.com erlands, Italy, Portugal and beyond. “We

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Momoi looking forward after PROLOGIC LINES UP HEAVY DUTY NEW GREEN BAGS narrow escape in tsunami ence in Europe and also the emerging Staff at Momoi Fishing Lines had a African and Asian markets.” miraculous escape as its office in ShiThe company has just released two ogama was swept away by the devastattypes of PE line – the JigLine MX8 and ing tsunami which struck Japan. JigLine Multi-Colour. The company’s Chief Manager, Ken The new JigLine MX8 has been Harada, told Angling International: evolved from the JigLine Takumi. It “Our staff escaped by a hair’s breadth is ultra-strong and has high abrasion to a hill above the town, but our office resistance with eight braided fibres. was completely destroyed. The JigLine Multi-Colour is also “It was not a big loss for us, but we based on the JigLine Takumi and makes must grieve for many of our trading it easier for the angler to maintain a partners and their families who were consistent casting range once he has killed in the unbelievable disaster. located the fish. In addition, a new “Our headquarters, factory and monofilament and further fluorocarbon trading department are away from the products are planned. stricken area and we have managed to maintain some semblance of business. “We are proud of the words ‘Made in Japan’ and despite all the difficulties our country currently faces, we believe that the Japanese nation will recover from this nightmare and be strong again.” It is against this tragic backdrop that the company will be attending its fifth EFTTEX in Amsterdam in June and looking for more distributors. Harada said: “Over the last four years we have been able to find some distributors, but our EFTTE MAKE CONTACT BEFORE EFTTEX name is not yet fully NUMXBSTAND ER established in Europe. Tel +81 78 391 5448 “We will be looking Email fishingline@momoi.co.jp to strengthen our pres- Website www.momoifishing.jp

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Angling International May 2011

Showing at EFTTEX for the first time on the Svendsen Sport booth will be the New Green bag range from Prologic. It includes five specialist bags that are designed for specific purposes. They are heavy duty and come with padded pockets, internal zipped pockets, tough bases, side mesh pockets and heavy-duty zips. The 600D waterproof fabric comes in the New Green colour that Prologic says everyone is talking about. Three models are available: Large (30x36x38cm); XL (37x40x65cm) and Monster (38x42x87cm). The range also includes the New Green Scent and Bait Bag as well as the New Green Big Feast Bag – a real specialist bag, says Prologic. The Scent and Bait Bag is said to be the perfect solution for storing all your scents and baits and is made with twopadded side pockets and one large front

pocket. The main padded section has a detachable inner bag and a robust zipped hard base. It comes with comfortable padded detachable shoulder straps. It is made from heavy duty 600D waterproof material and measures 77x39x59cm. The bags have been developed in collaboration with some of the most experienced carp anglers in Europe and are competitively priced at the following prices: • Large New Green Travel Bag £29.99 • XL New Green Travel Bag £44.99 • Monster New Green Travel Bag £59.99

MAKE CONTACT BEFORE EFTTEX Tel +45 46 191913 Email info@svendsen-sport.com Website www.prologicﬁshing.com

EFTTE NUMXBSTAND ER

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S U P P OR T ING P R OD U C T IN NO VAT ION W OR L D W IDE

at Angling rs ito ed t uc od pr e th th on m Each t exciting new International select the mos To help you t. ke ar m to t gh ou br g in be le tack customers, we decide on their appeal to yoeurmanufacturers so will include insight from thss immediately. you can start doing busine

products you need to know about

Natural baits from Carp Zoom

Hungarian carp bait manufacturer Carp Zoom has introduced two brand new floaters made from purely natural ingredients. The Natural Corn Floaters (NCF) and Natural Pellet Floaters (NPF) are made from one grain of corn and are designed to be durable during fishing sessions. The NCF comes in three flavours – honey, strawberry and natural – while the NPF comes in two sizes, mini and midi, and has three flavours – honey, strawberry and vanilla. What the makers say: “The NCF and NPF can be used on their own or alongside other baits as hook raisers. They are the first in a range of natural baits that Carp Zoom will be producing.” Business contacts Tel: +36 34 312 496 Email: contact@carpzoom.com Website: www.carpzoom.com

1 Freezer dumbells from Richworth

By popular demand, Richworth Baits is introducing freezer dumbells to its popular range of UK boilies after countless requests from customers. The shelf-life Dumbell range has been very popular in Europe over the past year with more and more anglers seeing that the quality baits Richworth produce catch more fish, says the company. Made using exactly the same high quality mixes as the boilies, they are an ideal addition for those anglers that want a bait with a real edge. By mixing both dumbells and conventional round boilies in different sizes you can make it harder for fish to distinguish which is the hook bait. They are available in 1kg bags and in four flavours – Tutti Frutti, Pineapple Hawaiian, K-G-1 and the New XLR8. What the makers say: “Many anglers have come to realize just how effective dumbells or ‘chops’ can be and these new ones are set to be just as popular as their round counterparts.” Business contacts Tel: UK +44 208 9417770 Europe: for individual country wholesaler contact peterdavies.marketing@ntlworld.com Website: www.richworthbaits.com May 2011 Angling International

12 products you need to know about

A near-unbreakable ﬂoat for the most extreme ﬁshing conditions

The H-buoy is made of a special plastic and non-absorbent foam that makes it virtually indestructible, says its manufacturer, Carp Servis. Because the ﬂoat stays upright it is possible to use a heavy weight to make sure it is stable even in the most extreme weather conditions. The distance between the ﬂoat and weight is precisely balanced so that when it is suddenly drawn to a greater depth it will not sink. What the maker says: “The most important detail is the locking clip. It does not hinder buoy unwinding and is adapted for that purpose. To stop it unwinding literally takes a split second.”

Business contacts Tel: +420 777 003 066 Email: obchod@vaclavikovi.cz Web: www.carpservis.cz

Versatile line winders from Lovy

Lovy supplies line winding machines to the wholesale trade and to a limited number of tackle shops. The new ULW07 model enables line to be wound onto the spools of baitcasting, spinning or ﬂy reels or directly on to multiplier reels. It features a new digital counter (110v or 220v) that counts from zero to the required length, or the reverse. Price to distributors is 299 euros. What the makers say: “The main advantage of Lovy products are that they allow spooling to left and right-hand wind reels and multipliers, with a brand new feature determining the length of the line that you want on your spool.” Business contacts Email: vybiral@lovy.cz Website: www.lovy.cz

Refinement from Rapala The Trigger X Aggression range from Rapala – thanks to a special pheromone formula – triggers a ‘predator versus prey’ reaction in fish. Body shapes have been fine-tuned for better performance and a Phthalate-free composition eliminates the ‘plastic’ smell found in other soft baits, putting an end to scent contamination. What the makers say: “Its significant rib structure creates a softer, life-like feel, while increasing the lure surface area and allowing more distribution of the synthetic pheromones. The body designs present the exact required profile and the professionally picked colours make it perfect for all conditions.” Business contacts Tel: +358 9 7562 540 Email: info@rapala.com Website: www.triggerx.com

‘Game changing’ swivel that’s astonishing anglers worldwide

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Angling International May 2011

An EFTTEX 2010 award winner, the InvisaSwivel from Aquateko is described by the company as a ‘game changing’ device. The product, commended at last year’s exhibition in Valencia, has gone from strength to strength ever since. The swivel bends and ﬂexes 180 degrees in all directions and then recovers with zero adverse effects to its transparent material or free-running rotation. The Ponte Vedra Beach, Florida company adds that the fact that the InvisaSwivel is also corrosion-proof, self-lubricating and near neutrally buoyant – as well as invisible under water – makes it an obvious choice when conditions call for a natural presentation. Sizes range from 12lbs to 200lbs. What the makers say: “Wherever we go demonstrating the InvisaSwivel the reactions are the same. Anglers can’t believe what they are seeing – or, more like, not seeing.” Business contacts Tel: +1 904 273 7200 Email: sales@aquateko.com Website: www.aquateko.com

Berkley’s tournament quality PE braid

The new FireLine Exceed – tipped as the next generation in fused PE braid – is now available in the shops. Berkley has introduced Fireline Tournament Exceed to ﬁll the needs of cuttingedge tournament techniques that demand the highest performance braided lines. Fireline Exceed Flame Green and Smoke are available from 0.10mm up to 0.50mm, while the Fireline Exceed Crystal is available from 0.10mm up to 0.25mm. What the makers say: “The incredibly thin diameter improves casting distance, provides greater contact and control for subtle detection of strikes, delivers superior lure performance, improves drag capability and increases reel capacity. Berkley Advanced Fused Braid Technology retains the high knot strength, manageability and abrasion resistance anglers expect from FireLine.” Business contacts Website: www.berkley-ﬁshing.eu

Reel excellence from China

Lead Sporting Goods Company’s Canyon Reels EX-80 Trolling and HS-15 Jigging reels have a one-piece T6 aircraft aluminum frame, forged aluminum spool and feature a deep-spool line capacity. They are equipped with ABEC ball bearings and stainless steel gears. The lever drag features accurate pre-sets with special high wear-proof carbon ﬁbre drag washer. Custom colours and handles, including the T-power handle, are alos available as options. What the makers say: “Canyon – as one of our agents in the US – has already been enjoying very good sales for our products. There is a two-year warranty on all our reels and each one is inspected and tuned before it is packaged.” Business contacts Tel: +86 769 82085328 Email: helingzhong@163.com Web: www.leadﬁshingreels.com and www.canyonreels.com

‘Perfect’ ‘P f t’ ﬂ ﬂuorocarbon line

P-Line Europe says that to produce the perfect fluorocarbon you have to start with the best raw materials obtainable. And the company claims that it has done just that in developing the Shinsei fluorocarbon that it adds is made of the purest and cleanest fluorocarbon crystals to make the most invisible fluorocarbon on the market. What the maker says: “After spending painstaking hours in research and development with a team of Japanese engineers, we have developed the perfect combination of strength, stretch and durability. The end result is a product that will absorb shock while having the attributes needed for tying the perfect leader.” Business contacts Tel: +39 0583 709036 Email: p-line@p-line-europe.com Web: www.p-line-europe.com

An extra comfortable rucksack

Italy-based Carson Tackle has extended its accessories line-up with the Zaino Universale rucksack. It features a main compartment with enough space to store a large amount of fishing tackle and a smaller removable section for less bulky items. It can be carried in comfort thanks to its fully padded shoulder straps and can also be adjusted to fit more comfortably onto your back. It comes in green or camouflage. What the makers say: “The rucksack is also equipped with a removable fish keeper which can be used to keep the fish fresh while returning home from your angling expedition.” Business contacts Tel: +39 011 450 1668

Email: info@carson.it

Website: www.carson.it