EASA LINKS_The Sponsor Link

EASA LINKS SPONSOR LINK VALLETTA.MALTA.2015

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Supporting EASA Marketing Campaign (PR) Sponsor Packages Budget Contacts

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The Alfred Mizzi Foundation Centenary Logo Final Logo

Public Broadcasting Services Limited

supporting easa EASA LINKS 2015 will be an event of unprecedented scale within the Maltese design community. EASA LINKS 2015 is setting out to be bigger and further reaching than any previous assembly. Interest in the event is already high, with support coming in from a cross-section of industries.

As EASA is an entire event planned and carried out primarily by students for students, the role of sponsorships is a key factor in the success of the event. Potential sponsorship through monetary, material, or the sponsoring of specific events or workshops means that your company will have a very real input into the assembly - with your support having a far reaching contribution.

Furthermore it allows us to associate well defined elements of the assembly with specific sponsors, enabling us to represent your company/organisation in the form of advertisement opportunities, product placement, demonstrations, reports and exhibitions. This document illustrates possible ways in which a company, institution or individual can support our assembly, and in turn how our event can showcase your company or product in an international arena set within the historic capital city of Valletta at the 35th European Architecture Students Assembly.

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2 Makita Tools Sponsor - Zuzemberk, Slovenia - Credit: EASA Slovenia

Marketing campaign [MARKETING STRATEGY] The EASA network has been established for 34 years, and is a well-known and respected event within the European architectural community, with participants, tutors and helpers coming from over 50 countries. The primary aim of our marketing campaign is to create a large reach that goes further than promoting the event itself but also those who support it, both locally and overseas.

Our strategy will vary between the stages preceding, during, and after the event. In the months preceding the assembly in July/ August, it will be centred mostly around our digital reach through our facebook page, our website, blog and e-mails, as well as during any events leading up to the assembly and any printed material. During the event itself our strategy will shift from a digital medium to a more face-to-face approach

by means of banners, advertisement in the welcome packs, distribution of promotional material and merchandise, as well as the opportunity to hold product demonstrations or presentations on-site. Our main off-site venue, Piazza Teatru Rjal, will be the base for our public lecture series. Here, sponsors will have the opportunity to sponsor a lecture, distribute promotional material to a large local audience as well as set up advertising banners, which will be exposed to the general public throughout the lecture. After the event the strategy will remain predominantly face-to-face or through printed materials, such as that during the public open day, final exhibitions, final presentations and the publication of the final report.

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4 CANON Sponsor - Zuzemberk, Slovenia - Credit: EASA Slovenia

[MEDIA PRESENCE] From the start of the project in October 2013 we have pushed to extend our presence through the local media, including TV programmes, local newspapers and magazines. Up to this moment we have made an appearance on a local morning talk show (TVam), on the local news (TVM), as well as featuring on the Times of Malta and Insite online.

We aim to continue this exposure throughout 2014/2015 by means of press-releases and continued collaboration with local media channels.

During the event itself the media will be invited specifically for the Opening and Closing of the assembly, along with our supporters, including the Ministry of Justice, Culture and Local Government, and the Valletta 2018 Foundation.

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6 Weishaupt Sponsor - Zuzemberk, Slovenia - Credit: EASA Slovenia

[SPONSOR EXPOSURE] Besides the constant stream of media exposure before, after and during the assembly, there will be several other ways in which we can promote our sponsors. As can be seen in the Sponsor Packages section, there will be a multitude of options ranging from brochures and small merchandise placed in the participant’s welcome pack; to adverts within the participant pack and reports; presentations and demonstrations; as well as large banner advertising around selected areas of the site and at satellite venues such as Pjazza Teatru Rjal in the centre of Valletta. Interested organisations may also opt to sponsor a selection of other events that will be taking place, which will include a design competition, lectures, excursions, as well as exhibitions that will follow the assembly.

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Weishaupt Sponsor - Zuzemberk, Slovenia - Credit: EASA Slovenia

8 MAKITA Tools Sponsor - Zuzemberk, Slovenia - Credit: EASA Slovenia

Sponsor packages The following are a list of sponsorship options and ways in which an interested organisation can get involved. We have separated our requirements into different elements and items available for potential sponsorship. Participating in sponsorship through either large donations or purchasing of specific events or items means that your company will have a very real input into the assembly with tangible benefits and exposure at an event that has as much effect on a local level as on an international level.

9 MAKITA Tools Sponsor - Zuzemberk, Slovenia - Credit: EASA Slovenia

- ‘Powered By:’ Status (example: EASA 2015, Powered By: APS Bank) - Projections on Bastion Walls - Negotiable Exposure Items (example: Press Conference, mention in PBS Advert, filmable PR stunts) - Large Logo & Link on EASA Malta Website and at all events associated with EASA Malta Events - Large Logo on all printed material & emails inclusive of those associated with the Public Lecture Series and the Public Open Day

- Logo on Sponsor Banner - 2 Page advert on welcome pack - 2 Page advert on Final Report - Article in EASA Newspaper ‘Umbrella’ - Distribution of Promotional Material in Welcome Pack - Advertising Banners around prominent EASA site for 2 weeks - General posts on Facebook page (2,200 Likes) - Opportunity for Promotional Presentation of Product/Activity at the Assembly

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- Opportunity to host Half-Day Workshop related to your service/ product.

Assembly sponsor

â‚Ź Negotiable

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gold sponsor â‚Ź 10,000

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- Large Logo & Link on EASA Malta Website and at all events associated with EASA Malta Events - Large Logo on all printed material & emails inclusive of those associated with the Public Lecture Series and the Public Open Day - Logo on Sponsor Banner - 2 Page advert on welcome pack - 2 Page advert on Final Report - Article in EASA Newspaper ‘Umbrella’ - Distribution of Promotional Material in Welcome Pack - Advertising Banners around prominent EASA site for 2 weeks - General posts on Facebook page (2,200 Likes) - Opportunity for Promotional Presentation of Product/ Activity at the Assembly - Opportunity to host Half-Day Workshop related to your service/product.

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- Medium Logo & Link on EASA Malta Website and at all events associated with EASA Malta Events - General posts on Facebook page (2,200 Likes) - 1 Page Advert in Welcome Pack - 1 Page Advert in Final Report - Distribution of Promotional Material - Article in EASA Newspaper ‘Umbrella’ - Medium Logo on all printed material inclusive of those associated with the Public Lecture Series and the Public Open Day - Opportunity to Host Half-Day Workshop or Promotional Presentation related to your service/product.

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silver sponsor

â‚Ź 5,000

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bronze sponsor â‚Ź 2,000

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- Medium Logo & Link on EASA Malta Website and at all events associated with EASA Malta Events - General posts on FB page (2,200 Likes) - ½ Page Advert in Welcome Pack - ½ Page Advert in Final Report - Distribution of Promotional Material - Small Logo on all printed material inclusive of those associated with the Public Lecture Series and the Public Open Day

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- Small Logo & Link on EASA Malta Website and at all events associated with EASA Malta Events - General posts on FB page (2,200 Likes) - ½ Page Advert in Final Report - Distribution of Promotional Material - Small Logo on all printed material inclusive of those associated with the Public Lecture Series and the Public Open Day

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General sponsor

â‚Ź 1,000

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workshop sponsor workshop dependent

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Workshop Sponsor (€2,000) - Workshop’s name accompanied by Sponsor - Banner at Workshop Site - Logo on Website next to Workshop Page - Logo on Workshop Installation

Workshop Materials Sponsor - Workshop’s name accompanied by Sponsor - Banner at Workshop Site - Logo on Website next to Workshop Page - Logo on Workshop Installation

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- Banner at Lecture Venue (Pjazza Teatru Rjal or Valletta Ditch) - Distribution of Promotional Material at Event - Branding on Screen and all Printable Material concerning the Lecture Event.

- Branding on Lecture Series Link on Website and all e-mails.

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Lecture sponsor

â‚Ź 2,000

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Single sponsors

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Website Link (€200) - Logo & Link to Sponsor’s website on the EASA2015 Website Sponsor Square at EASA HQ (€200) - Sponsor’s logo beside the front door of the EASA Malta Office in Sappers’ Street, Valletta.

Advert in Welcome Pack - Advert in the participant welcome pack - distributed to 520 participants/tutors/helpers/guests.

- 2-Page Spread (€400) - 1-Page Spread (€200) - ½-Page Spread (€100)

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KNAUF and KONE Sponsors 2013 - Helsinki, Finland. Credit: Alexandra Kononchenko

On-Site Banner Advertising - Banner situated within a selected area

Advert in the Post-EASA report, published and distributed to all sponsors, partners, supporters and stakeholders.

within the EASA Site.

- 2-Page Spread (€500)

- Large (€1,000)

- 1-Page Spread (€250)

- Medium (€600)

- ½-Page Spread (€150)

- Small (€400)

Presentation/Demonstration (€1,000)

Advert in Final Report

- Presentation or Demonstration of

- Advert in the Post-EASA report, published and distributed to all sponsors, partners, supporters and stakeholders.

Sponsor’s Products/Activitiespromotional Material at the event.

- 2-Page Spread (€500) - 1-Page Spread (€250) - ½-Page Spread (€150)

Excursion Sponsor (€2,000) - Banner at Excursion Venue and Distribution of Promotional Material at the event.

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[PROJECTED INCOME]

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BUDGET [PROJECTED EXPENDITURE]

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32 St. Andrew’s Tenaille - EASA Malta 2015 Site, Valletta.

CONTACTS [EASA Finance Team] Samuel Cremona +356 79272383 Zoe Mizzi +356 99258485 Jean Vella +356 79496090

E-mail: easamalta@gmail.com

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