MTA2013 Show Daily - Day 3

3 show daily

Day

Thursday April 11, 2013

Day 1•April 9 Day 2•April 10

, No. Of Visitors (25% Overseas)

Event Highlights Held alongside MTA2013 is MetrologyAsia2013 MetrologyAsia2013 provides the following technologies: • Test and Measurements • Optical Test & Measurement Devices / Instruments • Optics & Photonics • Coordinate Measurement Equipment (Sensors & Scanners) • Material Testing • Monitoring Devices Venue: Hall 3 MTA2013 Capabilities Hub This designated area will showcase a cohort of enterprises that serve the precision engineering industry in sectors like: • Aerospace • Medical Technology • Oil & Gas • Complex Equipment Venue: Hall 4A

Conferences & Seminars icOPEN2013 International Conference on Optics in Precision Engineering and Nanotechnology April 9 – 11, 2013 Venue: Peridot 201/202

Foyer outside 201/202

(Free exhibition) Turn to page 8 for details.

PE COI Annual Conference 2013: Technology Innovation & Supplier Development for the PE Industry April 11, 2013 Time: 0900 – 1700 hrs Venue: Peridot 205/206 Turn to page 8 for details.

MTA2013 Show Daily Brought To You By

www.mta-asia.com

www.metrologyasia.com

The 19th Edition

9 –12 April 2013 • Singapore Expo

A Sum Of Parts

The combined effort of Singapore’s precision engineering industry is vital for progress, and begins with parts and components manufacturers, who have devised a variety of ways to increase competitiveness while lowering costs. By Sherlyne Yong

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s the global economy undergoes a slow recovery, it is important for companies to come up with innovative ways to boost productivity, and ultimately, their business. This holds true for stakeholders in high value industries, and especially that of parts and components manufacturers.

As such, several of these suppliers have congregated at the Capabilities Hub to showcase their expertise and technologies for the aerospace, complex equipment, medical technology (medtech) and oil & gas sectors.

This includes the likes of A & One Precision Engineering, Advance Tech Automation, Akribis Systems (Singapore HQ), ACP Metal Finishing, Beyonics International, Chinyee Engineering & Machinery, Eratech, Frontken (Singapore), Fujicon Engineering, Hup Fatt Brothers Engineering, Index Precision Industries, JEP Precision Engineering, Meiban Group, Microcast, Nanotechnology M a n u f a c t u r i n g , O n n Wa h Precision Machining, PCI, Solidmicron Technologies, ST Kinetics Integrated Engineering, Trek 2000 International, Vigor Precision Engineering and Wah Son Engineering.

Integration For Success A perennial challenge across all industries is that of cost.

Agreeing with this is Chan Cheong Seng, GM of CEI Contract Manufacturing. However, he feels that this can be mitigated with a greater integration of the industry, be it with customers or suppliers.

“We have to keep looking out for new things, work with customers on redesigns and

create more value add,” Mr Chan advised as he shared how he always offers alternatives to customers. This includes recommendations for the types of materials used, especially if there are cheaper or easierto-source options available.

Ultimately, he believes that this will result in cost savings for everyone.

Because his company deals mostly with integration and assembly, they purchase parts from other suppliers as well. As a result, one of the key factors for success lies in having good support from their network of suppliers.

With the conviction that the industry can reach greater heights by working together, Mr Chan said: “I think we should have more collaboration and sharing, like the PE COI.” This is the time for industry players to come together to share their knowledge, so that greater technologies can be developed.

He advocates for a change in mindset, summing it up by saying: “There is always room to work together.”

Prepared With Technology While cost matters, Iwan Marks, VP of JCS Vanetec, believes that being prepared is the way to stay relevant in this industry.

While one of the biggest challenges is in developing a cost effective technology, he feels it is more important for businesses to deliver when opportunities come knocking.

He said: “You need to make sure that you develop a robust technology, so once you get an opportunity, you are able to deliver.”

In line with this, his company continues to focus on the technology used in producing airfoils, 3D shaped blades

Chan Cheong Seng

Iwan Marks

Eddie Ko

and vanes, which is the same technology used for land based industrial turbines – a new sector the company is thinking of venturing into as well.

However, what Mr Marks eventually hopes to see is greater automation along the entire production chain. While automation currently exists for single operations, he hopes that it will be available for an entire sequence, from front to back end operations.

Meanwhile, Eddie Ko, senior manager of Welding a n d M a t e r i a l Te c h n o l o g y at Tru-Marine also believes that innovation is crucial for progress. He said: “We believe that in order for us to move

2

Jeffery Wong

forward, we have to innovate, we have to invest in new technology and to be more productive, bearing in mind that there’s a labour shortage.”

As an example, Mr Ko’s company has invested in repair technology that uses laser.

While commonly used in the aerospace industry, he believes it can be adapted to the marine, and oil & gas industries. “We invested in the laser technology, and we interfaced it into the robotic system, a five axis robotic system and two axis turn positioner. By so doing, we were able to produce a good quality product and not depend on human skill, because all these are programmed by the computer and will be accurate and repeatable,” he explained.

Matthew Ian Harland

The Need For Skills “The main problem now that is faced in the PE industry is skilled labour. It is one of the biggest challenges,” said Jeffery Wong, sales executive at Index Precision Industries.

“Singapore has very high labour costs,” said Mr Wong. As a result, the industry is also facing a lot of competition from places like Vietnam and Batam.

To remain competitive, Matthew Ian Harland, business development manager at Racer Technology, has said: “In this day and age, we need to provide a customised solution for products; it is not just a service that we offer with rigidity.”

To achieve this, the company has teamed up with subsidiaries to provide

Regional Platform For International Exhibitors Long recognised as a regional precision engineering trade event, MTA2013 once again features a strong showing of international exhibitors. By Wong Tsz Hin

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TA has always been recognised as a regional precision engineering trade show and its influence has been emphasised by the international participation each year.

Once again, international pavilions are an important component of MTA2013, with representation from Germany, Singapore, South Korea, Taiwan and the UK. Taking the home ground advantage to good use, the Singapore pavilion features over 30 quality exhibitors and showcases a wide range of products across different sectors. GP System (Singapore) has brought along precision cutting tools and machine accessories from Germany, Switzerland and the US. Similarly, INTEC Precision is presenting its range of tooling, metrology, milling and drilling machines, as well as tool accessories. Olympus Singapore is at the show with its measurement, detection and monitoring solutions that can be applied to pipes and tanks.

For optics products, Bruker AXS is showcasing AFMs, stylus profilers and noncontact 3D optical microscopes that enable critical surface measurements. Ultravision is presenting precision optics and imaging products for life sciences, biomedical and industrial metrology.

Carinhill Metrology’s participation at the show is part of the company’s objective to serve ASEAN’s industrial needs for reliable metrology, to achieve optimal process yields at competitively low costs. The company offers solutions in inspection and safety, nano positioning and testing, industrial and laboratory metrology, portable metrology and software solutions.

German Innovation Sponsored by the Federal Ministry of Economics and Technologies in cooperation with the Association of the German Trade Fair Industry, and supported by VDM, the German Machine Tool Builders’ Association,

customers with a holistic solution. For instance, one of its subsidiaries specialises in prototyping, while another deals with electronic components. Outsourcing certain tasks, as evident in Racer’s partnerships with other start-ups, helps boost efficiency as well.

“We work in clusters as well, so there will be a specialisation of skills,” explained Mr Harland. As a result, it is easier to oversee processes and protect intellectual property.

To mitigate cost and labour issues on the other hand, the company has worked out an arrangement that combines outsourcing and utilising local manpower. It conducts all its line training in Singapore, which will then be transferred over to their offshore facilities, which are located in China, Malaysia and Indonesia to keep costs low.

In addition, the offshore productions are all overseen by Singaporean engineers.

Yet at the end of the day, cost should not be the only driver of operations. Summed up succinctly, Mr Harland said: “People should work with integrity. There are naturally some products that you want cost down options, but not at a point where you go behind the person’s back, stuff that ends up hurting the overall operations. You make a short term profit, but after that it’s just bad business.”

3 the German pavilion returned with many major German brands.

Vibration specialist GERB is introducing its elastic support systems for active vibration isolation (source isolation) of metal forming machines and passive isolation (receiver isolation) of sensitive equipment. Having recently set up its Asia Pacific headquarters in Singapore, the Hoffmann Group is looking to promote its industrial tools to customers in the region.

Oemeta Chemische Werke is helping its customers get extra added values through the adoption of their watermiscible coolants. Their two-component coolant is said to be able to offer lasting improvements and cost savings in production and machinery processes.

Taiwanese Participation Taiwan, which has an established machinery industry, is back at MTA2013 with an offering of machinery, tools and accessories. Golden Asia Industrial is presenting its honing seamless tubes and hard chromium piston rod for pneumatic and hydraulic cylinders and guide rods for automated machinery.

Winstar Cutting Technologies is at the show with its solid carbide drill, endmill and indexable inserts that can be used across different domains, such as aerospace, medical, automotive, mechanical, mould and die, and electronics industries. HKF Cutting Tool Manufacturing is showing a series of milling cutters with processing equipment, including 20 units of CNC tool and cutter grinding machines from Germany.

T-ONE-S (Mfg) Trading is a manufacturer and exporter of boiler parts, steam accessories and valves, such as thermodynamic steam trap, safety relief, diaphragm control, Y-strainer, expansion joint and solenoid valve. Sun Yuan Technology has products including horizontal cover system, bellows, round bellows, finned bellows, roller covers, aprons, wipers, machine brushes and safety vision windows.

Korean Highlights The Korean pavilion completes the Asian line-up at the show with its showing of parts and accessories. SGO is presenting its selflubricating bearings that are manufactured in South Korea and patented in Germany and Italy. They can be used for steel backed sintered bushes, as well as components for press die, mould and injection moulding.

Tae Young Precision Machinery is here to introduce products that have been used by major Korean steel manufacturers. With regional markets in mind, the company has localised heavy duty gear boxes which used to be imported from overseas directly.

Yongkwang Flexible is a manufacturer of expansion joints and flexible tubes for various industrial applications.

Autowel is showcasing all types of standard welding machines and equipment that it has been manufacturing and exporting for two decades. Currently, the company has a product distribution network spanning more than 20 countries.

Dawo Technologies is a manufacturer of plastic injection and die cast moulds for medium and small precision parts. The company has a factory in Thailand to support the Japanese automobile industry in the country.

UK Products Finally, representatives from the UK round up the international pavilions with its modest, yet focused cluster of exhibitor booths. Among them is PTG Heavy Industries, which designs and manufactures Binns & Berry and Crawford Swift heavy duty lathes, deep hole boring systems, roll grinding machines, friction stir welding and application specific machine tools for the steel, oil and gas, aerospace, marine, railway, as well as medium and heavy engineering industries.

Bowers Metrology offers tools in the field of precision measurement with its bore gauge and hardness testers. With exports accounting for 80 percent of the company’s turnover, it has set up a distribution and training facility in Shanghai to act as a hub for its products in Asia.

International stockholder and distributor Impact Special Metals is showcasing fully certified nickel alloys, stainless, duplex and super duplex steels, titanium and high performance plastics used in the manufacture of precision engineered components with a wide range of industrial applications.

International participation at MTA2013 has reaffirmed its standing as a regional exhibition that provides a vital platform for companies to reach out to regional customers. While the future may be hard to predict, but it is certain that the show will continue to appeal to exhibitors around the world who wish to grab a slice of the Southeast Asian market.

MTA2013 Show Daily is produced and published by Eastern Trade Media Pte Ltd exclusively for Singapore Exhibition Services Editors Joson Ng Wong Tsz Hin Writer Sherlyne Yong Business Development Manager Randy Teo

Sales Manager Melvin Wong

Managing Director Kenneth Tan

Graphic Designer Jeffrey Pimentel

Printer Xpo Print connect with APMEN on

Dynamic Korea

The Korean pavilion at MTA2013 is a joint effort between the Incheon Chamber of Commerce and Industry, Busan Chamber of Commerce and Industry and Daegu Technopark.

Reflecting on the show so far, Son Kyo Moon, MD of the Incheon Chamber of Commerce and Industry, commented that although the show is taking place on weekdays, the quality of the buyers has been good so far. “The visitors we met so far are all serious about interacting and purchasing our products.”

He added that the show is an important platform for Korean companies to venture into Southeast Asia, especially since the country has signed a FTA with ASEAN. At the moment, Singapore and Indonesia have been earmarked by them as two important markets for precision engineering.

Compared to the last edition of the exhibition, participation from Korean companies has grown tremendously. There are a total of eighteen Korean companies, with eight each coming from Incheon and Busan and two from Daegu.

Understanding the importance of private interaction with customers, Daegu Technopark is organising one-to-one business meetings with potential clients throughout the duration of the show.

Looking ahead, Mr Son said that they will gather feedback from the Korean companies after the show, before deciding on expansion plans for the next edition. Regardless of the increase in the number of exhibitors, he hopes for an integration between the three organisations, so that companies from the respective regions can come together to offer a consolidated Korean experience for visitors.

For news coverage, publicity and advertising matters, please contact MTA2013 Show Daily Press Room All rights reserved. Eastern Trade Media (ETM) reserves the right to accept or reject all editorial or advertising materials. Reproduction of the publication, in whole or in part, is prohibited without the prior consent of the publisher. The Show Daily is published by ETM, who is solely responsible for its editorial content. The editorial content is not necessarily the opinion of the event organiser, editor or publisher. ETM is not responsible for any content provided by SES and printing error caused during printing process. While every effort is made to ensure the accuracy and authenticity of information appearing in the publication, ETM accepts no liability for damages caused by misrepresentation of information, expressed or implied, within the pages of the publication.

4 Hsiu Fong Machinery (s) To Keep Up With Times

Markus Gmelin (L) and Victor Leong

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or a company that supplies various machine tools and accessories, it is of paramount importance to be in touch with market sentiments.

This will allow the company to bring in suitable machines to cater for specific

needs in any particular sector.

For example, in Singapore, where the manufacturing sector is dominated by the oil & gas and aerospace industries, it is common to see top range machines being deployed at shop floors.

Some of the machines could well be distributed by Hsiu Fong Machinery(s), an exhibitor here at MTA2013. Victor Leong, GM of the company, told the Show Daily Team that the 30 HVK machine by Matec Maschinenbau is one such machine that they would like to introduce to the manufacturing sector in Singapore.

According to Mr Leong, the machine has a turning function in addition to its five-axis capability, making it effectively a six-axis machine. Markus Gmelin, export sales manager of Matec Maschinenbau, added that the machine also comes with the latest control from Heidenhain. The Show Daily Team understands that the machine is suited for the oil & gas and aerospace industries.

The Draw Of An Exhibition For Mr Leong, participating at a metalworking show has evolved from the days where business deals can be ironed out on the spot with regularity, to maintaining a market presence these days.

He said: “There were less agents in the past, as such, we get people visiting us at shows from abroad. Now, customers can go online for more information, even for the price of machines. There are many more ways to make enquiries. As such, we exhibit these days to let people know that we are progressing from the technology standpoint and our profile is developing. It is a totally different strategy from before.”

Booth Number: 4B4-01

Unisig To Expand The Oil Tool Market In Singapore

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xhibiting for the first time at MTA is Unisig, a company that manufactures deep hole drilling systems. Jeff Price, VP, sales and marketing of Unisig, told the Show Daily Team in detail what his company is all about. He said: “We produce two types of machines. The B Series is used for the drilling of large diameter on-centre holes. They use BTA toolings like solid, trepanning and counter boring tools.”

The other machines in use in the Singapore market now are used for drilling small diameter off centre holes with gun drill tooling. He said: “We have the USK and the USC series machines that are used for small diameter holes off centred up to 200 times the diameter of the depth in some cases.” Although there are no machines exhibited at MTA2013, he has technical information

available that he is happy to share at the Henko booth.

Business In Singapore Mr Price revealed he was at the previous edition of MTA two years ago. It was then that the company decided to exhibit at the show, because they saw the market in Singapore becoming more oil & gas related and it was gradually moving from the traditional realm of electronics.

The strong market for oil tool production in Singapore is an exciting prospect for the company and Mr Price expressed hopes to expand the oil tool market and help customers develop processes for deep hole drilling when required. In conclusion, he said: “We are excited about helping people be more competitive.”

Booth Number: 3J3-01

Jeff Price

5 Carl Zeiss Presents Two New Launches At MTA2013

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ndustrial metrology machine and solutions provider Carl Zeiss presented two Singapore premieres at this edition of MTA. Shaun Lim, regional division manager (Southeast Asia) of Carl Zeiss said: “We have here the O-Inspect 322, which is a new launch in the Singapore market.”

The Show Daily Team understands that the contact scanning and optical measuring machine was previously launched in Thailand and Indonesia.

In addition, there was also a new probe at the show. Mr Lim said: “We have the Vast XTR here. It is a new model for the Vast family of sensors, which includes the Vast XT.” According to Mr Lim, the ‘R’ in XTR

Sodick Goes Green At MTA2013

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or Daniel Tan, GM of Sodick Singapore, MTA is a “good opportunity” for his company to show customers their latest technologies. This is probably the driving force behind the company’s decision to show two machines that are making their debut in Singapore.

With its core business being the wire cut EDM, Mr Tan said the SL400G is a wire cut EDM that is going to help customers achieve better efficiency with lesser cuts and lower costs.

He also added that the machine is designed with a fair amount of environmental considerations. “It (SL400G) is a fully covered machine because we would like our machine to be eco friendly, a

Shaun Lim

stands for the ability for the probe to rotate. As such, it effectively adds another axis to its range of movements.

Another notable presence at the booth is the Contura G2, described by Mr Lim as their “long standing product.”

It is said that the product is now upgraded in a way that it is ready for line scanning. The laser scanner that used to be retrofittable now comes with the machine.

Over the course of two days, Mr Lim has seen some enquiries from visitors. He said: “Yesterday (April 9), we received five to seven serious enquiries. Some of them were from the plastic and electronics sectors.”

Quotes From The Exhibitors “We are here to generate new leads as well as greater awareness of our company and products for future potential businesses. Our primary target are customers from Singapore serving the oil & gas sector. So far, we’ve received a number of quality enquiries at MTA2013.”

Nelson Leo, Director Hankook Singapore

“The market is recognising a pertinent need to boost productivity and energy efficiency. These are the two critical areas ABB machines are designed to help our customers achieve maximum cost efficiency through raising product quality and levels of productivity, as well as to ensure workplace safety. Just on the opening day alone, we witnessed a good visitor profile at our booth. We are similarly pleased with the turnout at the ABB Seminar held on the second day.

We are happy to be here at MTA2013.”

Lim Say Leong, Energy Efficiency Ambassador ABB

“Being a market leader in materials handling, we are able to attract a lot of potential buyers to our booth at MTA2013. It is noteworthy to also highlight that they hail from the markets we have targeted to reach out to. It has proven to be a great event, we’re extremely pleased with our decision to participate at MTA2013.”

Imis Iskandar, Managing Director Expresso System Technology, Singapore

Booth Number: 3F2-05

point that the whole world is emphasising at the moment,” said Mr Tan. He added that the machine is able to reduce noise and other pollutions.

High-End Production The other pertinent technology at Sodick is the LA40. It is a horizontal injection moulding machine that can help users in Singapore move to higher end production, a key for survival according to Mr Tan. “Singapore’s manufacturing industries are entering a challenging phase. So what we try to do is to help our customers focus on high end production because when it comes to general production, we are no match against the likes of China and India.

What Singapore should do is what Japan is doing, that is, to focus on high-end production,“ he said.

In conclusion, Mr Tan said Sodick is focusing their efforts on not just being a machine provider but a full solution provider.

Booth Number: 4D1-01

Daniel Tan

6 DMG/Mori Seiki To Grow In Singapore

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ood infrastructure, quality customers, creditable leads and value added services from event organisers — these are the factors that make a good trade show according to Dr Jens Hardenacke, CEO of DMG Asia. Based on the points he uses to judge a particular trade show, he should be reasonably happy with MTA2013 because in terms of leads, he already has had a “handful” of quality ones as of 13:30 hrs on April 9, the first day of the show. He also mentioned that although the size of the show has reduced in recent years, it is one where he can find more quality customers that are “really interested.”

For the interested parties, they are greeted by various machines the company has brought to the show, namely the NLX 4000 Y large lathe machine and the DMU 100 P duoBlock universal milling machine, which Dr Hardenacke said are suitable for the oil & gas and aerospace industries.

“We show these machines (at MTA2013) to tackle the industries here (in Singapore),” he said. He added that the company brought a wide range of products to the show, which included the

Dr Jens Hardenacke

Ecoline, but the NLX 4000 Y and the DMU 100 P duoBlock are the focus. This strategy seems to have paid off as he said he had met some customers from the oil & gas industry who are showing genuine interest.

Market Trends In Singapore With their Singapore home at Tuas now firmly established, DMG/Mori Seiki has a solid base to support their activities in Singapore, a country Dr Hardenacke feels is very aggressive in attracting good businesses from abroad. One example from the aerospace industry would be Rolls Royce, which has set up establishments in Singapore in recent years. Along with the oil & gas industry, those two sectors have become the main economic driver for the

Renishaw Displaying The Power Of Additive Manufacturing

Steve Bell

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lthough the real machine is not at the show, a life-size version of AM250 is presented at Renishaw’s booth. The model is complete with a video screen, which shows the actual laser melting process. According to Steve Bell, GM (ASEAN) of the company, metal powder is melted by a 400W CO2

laser and the part is built up layer by layer.

The additive manufacturing process as explained by Mr Bell, is suitable for parts that are difficult to manufacture using conventional machining techniques. He showed the Show Daily Team a titanium part that has internal features like cooling channels to illustrate his point.

country and also for DMG/Mori Seiki in Singapore.

Dr Hardenacke also pointed out subtle differences between the two industries.

He said: “In aerospace, they sign contracts that last from 10 to 15 years, making it more predictable. Oil & gas on the other hand is less predictable. At the moment, it is very strong. Our forecast for the next three years is positive.”

Finally, Dr Hardenacke also revealed that the company will invest more to make Singapore their spare parts hub for the region, because it is easier to move parts in and out of the country as compared to China or India.

Booth Number: 4B2-01

The machine or technology is newly launched in Singapore and so far, it has attracted attention from the aerospace industry where weight continues to be an issue.

Said Mr Bell: “Although this technology is not really approved for flight, it is useful for non-flight critical components. If you are running an airline, any kilos you can cut out from the weight of the plane is very important.”

The areas where the technology can be applied are fixtures around the passengers’ cabin of the plane, like the stands that hold the table or the arm that supports the monitor of the in-flight entertainment system. He said as a result of the internal lattice structure that the technology is capable of forming, products can be made to a tenth of its original weight.

Apart from the aerospace industry, Mr Bell said there is interest from other sectors. He said: “At the moment, interest is coming from design houses. Also, the biggest area is education and R&D. We hope to industrialise these machines and make them more relevant to normal manufacturing companies.”

Booth Number: 3E2-05

7

Products ABB: Robotic Arc Welder Blum: Modular Touch Probe

ABB’s robot IRB 1520ID is a robotic arc welder.

It combines integrated process dressing, 24/7 production output with 50 percent lower cost of maintenance to deliver the lowest cost per weld in its class.

The robot can be up and running in hours and will boost productivity with cost-efficient and reliable production. With the hose package on the upper arm and the welding cablings at the base totally integrated into the robot, all the media necessary for arc welding, including power, welding wire, shielding gas and pressurised air, is routed for maximised performance and energy efficiency.

According to the manufacturer, the robot is capable of stable welding, high path accuracy, short cycle times and long lifetime of the hose package and cablings.

Booth Number: 4B1-01

MTA2013_Show_Daily_Feb13FA(path).pdf _Show_Daily_Feb13FA(path).pdf MTA2013_Show_Daily_Feb13FA(path).pdf

The TC53 is a modular touch probe with infrared data transmission for special measuring applications in machining centres. The touch probe allows fast, precise and automatic determination of workpiece position and workpiece dimensions in machining centres. Through the whole range of options and accessories it can be adapted to meet the special requirements of customers and thereby extending the range of applications.

The probe incorporates the patented shark360technology, which introduces a modified face gear to the probe assembly. The measuring mechanism sets a benchmark in accuracy and reliability within the measuring technology for machining centres.

Booth Number: 4A1-08

Cairnhill Metrology: Versatile Metrology System

The GE Phoenix v|tome|x s is a versatile highresolution system for 2D X-ray inspection and 3D computed tomography as well as for 3D metrology.

To allow high flexibility, the system may optionally be equipped with both, a 180 kV / 15 W highpower nanofocus X-ray tube and a 240 kV / 320 W microfocus tube.

Due to this combination, the system is an effective and reliable tool for a wide range of applications from extreme high-resolution scans of low absorbing materials as well as for 3D analysis of high absorbing objects. This system is presented at MTA2013 by Cairnhill Metrology.

Booth Number: 3D2-01

3/5/13 3/5/13 11:13:08 AM11:13:08 3/5/13A

8 Four Strategic Points To Advance SMEs In a competitive business environment, SMEs need to arm themselves with knowledge in order to balance their books, develop quality products and maintain their brand while keeping their customers happy. By Petros N Zenieris, The Business Criterion

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Ilker, Izmir, Turkey

n today’s business environment, most Small and Medium-size Enterprises (SMEs) will have to go through various challenges in order to ensure the required progression and development in their business arena.

Four major areas have been identified for SMEs to take on from the beginning of their operation in order to ensure survival and healthy progression in their respective market(s). The four critical elements are cash flow analysis, customers’ satisfaction, product development and branding.

its target customers. According to Philip Kotler, an expert in marketing, customer centric companies are those ones focused on customer developments in designing its marketing strategies and on delivering superior value to its target customers. In other words, he recommends building customers, not only products.

The ultimate task however for many SMEs nowadays should be to find optimal ways to balance the amount spent for increasing their customers’ satisfaction as compared to the increasing level of business satisfaction to other shareholders.

Go With The Flow Cash flow analysis is a strategic tool by which a company effectively plans and administers the control of its cash collection, the payment of its various debts and the management of all its liquid assets. It consists of accounts receivables and accounts payables, day-to-day cash, cash in banks and borrowings from banks.

In other words, cash flow analysis as a tool assists SMEs to measure how much money they have at a particular time. As ‘Cash is King’, a business simply cannot function without any cash.

The application of proper cash management will ensure the availability of required cash (liquidity) needed for the company’s various functions in order to meet its numerous business obligations. For any SME battling in the business arena, to be able to always have available cash is imperative. They need to manage the three parameters listed below:

Product Development There are two ways for an SME to acquire new products. It can be through an acquisition (by buying a patent or a licence to produce someone’s existing product or by buying another company) or through new product development.

Conference Details

The conferences on show today are icOPEN2013 and PE COI Annual Conference 2013.

Covering the latest technologies and developments on the design, manufacturing and testing of high-precision surfaces brought upon by advancements in Precision Engineering and Nanotechnology will be the second edition of icOPEN2013.

The fifth edition of the PE COI Annual Conference aims to provide information for attendees to gain a deeper insight in the oil & gas, aerospace, medtech and complex equipment sectors. At the conference, MNCs will share some of the key localisation requirements and case studies.

a. Accounts Receivable — Cash Inflow (Collect your payments early)

International Conference on Optics in Precision Engineering and Nanotechnology

c. Inventory (Do not tie up vital cash in the wrong inventory)

Customer Centric Peter Drucker, the famous management consultant once said that “a company’s first task is to create customers.”

In today’s highly competitive business environment, SMEs management must dedicate substantial time and effort to not only create customers, but most importantly to make customer satisfaction a top priority for their company’s success.

Gone are the days where any SMEs management’s aim was to simply satisfy their customers’ needs. Furthermore, the management of ordinary SMEs tend to believe that to ensure their customers’ satisfaction and win their customers’ loyalty is purely the sales and marketing departments’ responsibility. These views are not applicable anymore. All other relevant departments must organise themselves to form a customer delivery value system.

In today’s world, the management of SMEs must adopt the customer centric approach in order to deliver superior value to

PE COI Annual Conference 2013

icOPEN2013

b. Accounts Payable — Cash Outflow (Stretch your payments)

However, we must not confuse the term ‘Cash’ with ‘Profit’.

Cash is what SMEs must have in order to keep their business running, while they are busy making profits. Profit on the other hand is the sum of money SMEs expect to make if all their customers pay their outstanding on time and all their expenses due are deducted.

April 11

09:00 10:30

5.0 Micro-Optics

Technology Innovation & Supplier Development for the PE Industry 8:30 9:00 9:05 9:15 9:50 10:10 10:30

10:30 10:50

Tea Break & Poster Session

10:50 12:30

5.1 Special Session: Information Security

12:30 13:30

13:30 15:30

15:30 16:00

16:00 18:00

6.1 Special Session: Fringe Analysis

5.2 Sensors & Actuators, Fiber Optics Sensors

6.2 Characterization of Optical Materials

Tea Break & Poster Session

5.3 Precision Engineering

6.3 Optical & System Design, Computation Optics

Opportunities and Applications of 3D Additive Manufacturing Coffee Break Technology Innovation Track

10:50

Journey to a biomedical company specialising in Tissue Engineering Scaffolds manufacture through process and material innovation

11:10

Material Innovation for Integrated Products - A Commercialisation Strategy

11:30

Product Innovation: A journey from a trading company to a leading 3D wire bond inspection equipment maker

11:50

Lunch & Poster Session

Registration & Breakfast Welcome Address Opening Address Transforming Our Supplier Landscape PE COI Plan for Singapore PE SMEs

12:10 12:30 13:20 13:45 14:00 14:25 14:40 15:05 15:20

Business model innovation through next generation ECR RFID Pallet Leasing & Tracking System Based on EPCIS Panel Discussion Lunch Supplier Development Track Challenges in Deepwater Spill Control Local Suppliers Development Needs Oil & Gas Initiative Requirements to be an Aerospace Supplier Aerospace Initiative Excellent Perfection for Aerospace Manufacturing Complex Equipment Initiative Coffee Break

16:05

Welch Allyn Localisation Requirements and Expectations from its Suppliers MedTech Manufacturing Initiative

16:20

Tour of Capabilities Hub at MTA2013 exhibition

15:40

9 The latter signifies the strategy which will create exclusively new products for the company’s current or future market segments.

The product development process starts as an idea way back before the physical product appears on the market. After trials during the various stages such as idea generation, idea screening, concept development and concept testing, the product idea could then be turned into a potential workable product.

Based on their initially accepted product concept, the next step for the SME will then be to prepare the marketing strategy and plan, which will cover areas such as sales, costs and profit projections, as well as estimated volumes in order to ensure that the product idea will successfully turn into an acceptable and potentially profitable product.

At the development stage, SMEs must take into serious consideration the importance of product differentiation element as compared to the existing competitive ones available in their respective market(s). In other words, what are the extra benefits an SME would be able to offer to the consumers with the introduction of their new product versus the existing competitive ones? The product differentiation element could create a significant impact at a later stage during the product launch by emphasising on the Unique Selling Propositions (USPs).

It is therefore very important during the product development stage for the management of each SME to have full cognisance of all available competitive products with their USPs, as such knowledge could assist them in their own product development stage and also cushion the probable negative business impact from introducing their products later in the respective market(s).

Branding Branding should not be associated at any given time with any advertising and promotional activities. In addition, the brand must not be confused with the product.

We could define product as anything which can be offered to the market for the use, consumption, utilisation or attention that might satisfy a want (desire) or a need (necessity).

On the other hand, we could define a brand as a name, symbol, design, or some combination, which identifies the product of a particular organisation as having a sustainable and differential advantage as compared to those offered by the competitors.

• Sustainable advantage — any advantage that is not easily copied by competitors due to the development of an outstanding reputation or image for quality.

• Differential advantage — a customer has a reason for preferring this brand to competitors’ brands.

When the brand is properly managed and supported, it could be capable of enhancing the business’ reputation, motivating employees’ behaviour and creating long lasting loyalty among consumers.

Branding consists of the logo, its tagline, its brand name and in many cases could represent an important link or an association with the owner or founder’s vision and his long term plan in the SME. The successful brand could build a reputation for the SME as well as add on significant value to the company. Best brands are always associated with high quality and loyalty.

SHAKE 3D CT (X-ray) Scanning Systems SHAKE 3D CT SHR-CT-50 scanner uses Computed Tomograph scanning which allows for nondestructive metrology measurement, inspection, flaw detection, failure analysis.

It produces 3D data information both internally and externally.

Internal complex features are precisely measured without destructive testing.

Parts are scanned in a free-state environment without fixtures applying stress to delicate parts.

Rapid prototyping of the internal components can be completed without the daunting task of creating the CAD files from scratch.

SmartScope ZIP 250 SmartScope ZIP 250 sets a high standard in benchtop metrology. This durable system features fast stage speed for maximum throughput and short cycle times, without sacrificing accuracy. A heavy duty cast base with Y-axis center drive assures metrological stability.

SmartScope ZIP 250 is equipped with OGP MeasureMind 3D MultiSensor metrology software and 5:1 AccuCentric zoom optics. It’s ideal for a wide variety of manufacturing industries and locations.

SmartScope ZIP 250 is available with an optional 300 mm of X-axis travel.

Optical Gaging (S) Pte Ltd 21 Tannery Road, Singapore 347733 Tel: 65 6741 8880 Fax: 65 6741 8998

Visit our OGS Booth at 3F2-01

E-mail: sales@smartscope.com.sg Web: www.smartscope.com.sg

Singapore • Malaysia • Indonesia • India • Hong Kong • South China Thailand • Philippines • Vietnam • Taiwan • Australia • New Zealand • Middle East

10

Snapshots From Day 2 Blum welcoming their foreign guests to the show

Vincent Chai (C) having a relaxed moment with his staff

Sean Looi (R) of Hong Chek with his guest Colleagues from OGP lending a hand to their Singapore counterparts

Checking out the hardware

Showing their Equator measuring gauge at the show is Renishaw

Mr Steffen Zimmer, General Manager of Gรถckel with colleagues and show visitors from Goldken (Malaysia) and Xinghe Enterprise (Singapore).

Discussions aplenty at di-soric

Demonstrating the prowess of the Alicona Infinite Focus

Brian (L) and Eddie Heng, the father and son team behind Henko

Desmond Yee of Mitutoyo in good spirits at MTA2013

11

Products DKSH Technology: Turning Centres

Hexagon Metrology: Combining Technologies

Ichi Seiki: Precise & Rigid Machining Centre

The Haas Automation ST-30 Series Y-axis turning centres provide 4” of Y-axis travel (+/- 2” from the centreline) for off-centre milling, drilling, and tapping, and come standard with high-torque live tooling and a servo-driven C axis for versatile four-axis capability.

Represented by DKSH technology, the machines are available in standard and super speed configurations. By relying on volume sales rather than per-unit profits to build the company, Haas Automation delivers more standard features, hightech innovations, and solid engineering.

The Optiv multi-sensor line from Hexagon Metrology opens up opportunities in the quality assurance of precision components.

The measuring machines combine optical and tactile measurement procedures; and offers flexibility and accuracies from a few microns down to the submicron range.

For instance, the Hexagon Metrology Optiv Lite DCC comes with a fully automated three-axis stage, coupled with metrology software PC-DMIS, ensuring a quality process using optimum efficiency and reliability. With PC-DMIS Vision, the company provides the software designed for optical and multi-sensor measurement. Features of the software include Click-and-Measure, MultiCapture, AutoTune and OptimizePath.

Vision Wide, a Taiwanese headquartered company has developed the VB-2520 double column machining centre. The machine will be exhibited at MTA 2013 by Ichi Seiki, a solution-based company servicing the precision metal works industry.

Operating with precision and in low noise levels, the machine is said to be capable of achieving efficient, rigid and accurate cutting. Pertinent features are the hand scrapped box ways, vibration adapting design and precise power transmission.

Booth Number: 4C1-01

Booth Number: 3K3-01

Booth Number: 3D3-01 & 3D3-05

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9/6/10 2:29 PM

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NHX5500

4-axis horizontal machining centre for heavy machining

HSK-A100 or BT50 spindle

Highlights NHX5500 _Dynamic machine (0.7 g) with 60 m/min rapid traverse in the linear axes _Strengthened, rigid bed for 3-point setup _Extended travel paths of 800 / 800 / 880 mm for a 500 × 500 mm pallet _Increased standard precision through a Magnescale direct path measuring system in all axes _Powerful motor spindle with high torque and ø 120 mm front bearing for heavy machining

_Proven cartridge spindle system _Reduced distance between the spindle nose and table middle for the use of shorter tools _Faster 60-pocket ring magazine for fast setup and tool lengths up to 550 mm _Compact „all purpose“ chip conveyor from MORI SEIKI _Energy efficient: Power savings of up to 40 % compared to previous models _MAPPS IV control with a 10,4" TFT screen and an optional CAM module from Esprit

MTA 2013, Singapore 9 – 12 April 2013 Hall: 4B, Booth: 4B2-01 All the latest news available at: www.dmgmoriseiki.com DMG / MORI SEIKI South East Asia Pte Ltd No. 3 Tuas Link 1, Singapore 638584 Tel.: +65 66 60 66 88, Fax: +65 66 60 66 99 info@dmgmoriseiki.com, www.dmgmoriseiki.com If your phone is equipped with QR-code recognition software, you will be directed to our homepage.