ProPak Show Daily 2018 - Day 3

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BITEC, BANGKOK, THAILAND 13-16 JUNE, 2018

THE 26TH INTERNATIONAL PROCESSING AND PACKAGING TECHNOLOGY EVENT FOR ASIA

DAY 3 15 June Friday

Number Of Visitors On

DAY 2, 14 June

13,916

Disruptive Development: Active & Intelligent Packaging

Incorporating:

DrinkTechAsia PharmaTechAsia Lab&TestAsia MaterialsAsia PrintechAsia

ProcessingTechAsia PackagingTechAsia Coding,Marking&LabellingAsia Coldchain,Logistics&WarehousingAsia

HIGHLIGHTS 09.00-17.00 Food Innovation Asia Conference 2018 Meeting room 214-219 09.30-16.00 Food Innovation Contest 2018 Grand Hall 203

A

09.30-16.45 The 6th Asia Drink Conference 2018 Meeting room 222-223 09.00—17.00 The 10th APN Plastics in Packaging 2018 Meeting room 220 10.00-15.30 ASEAN Packaging seminar 2018 Meeting room 211

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the company towards integrating pollable information into printed physical objects. Bawa Singh, Executive Vice President for Alpha Assembly Solutions, gave an informative account on tailor-made printed electronics and how they can value-add to the current packaging sector. With solutions built around the packaging itself, this technology should be implemented at the product design stage— fast becoming the key enabler to smart packaging. Corey Wilson, Vice President for Business Development at EVERTHNG, highlighted the importance of supply chain traceability and digital rewards for customer loyalty when they are making purchase decisions. In using a consistent digital activation language, brands can create active digital identities for themselves through complete supply chains, to meet the requirements of GS1 and to inspire customer confidence. Tim Hadsel-Mares, Regional Director in Asia for Switzerlandbased ScanTrust, contributed to existing discussion with smart packaging and cloud-based solutions to fulfil increasing customer concern for goods’ production information, sustainability, and authenticity. Importantly, he introduced the room to the concept of “the Internet of packaging”—where an ecosystem is created through a communication channel among the physical good, brand, and consumer. Apiwat Thongprasert, Senior Business Development Manager from Silicon Craft Technologies, spoke of Near Field Communication (NFC) tags—which had been predominantly enabled for Android devices, and for most Apple ones. Along similar lines, he also touched upon applying intelligent packaging to after-purchase customer engagement to achieve brand sustainability—the core objective running through the minds of many business owners.

t the AIPIA Conference 2018 in the morning of 14 June, themed “Active & Intelligent Packaging Technologies for Smart Printing & Packaging for the Digital Age”, experts in the field contributed their insights into the vast opportunities for businesses to leverage technologies to win both shares in increasingly competitive markets and customers’ attention. The rapid rise in technology standards has significantly influenced the way suppliers and consumers purchase. Amidst this tech-heavy environment, businesses are required to do the most to keep up—reimagining packaging is one way to do so. Within the next years, Active & Intelligent Packaging (A&IP) is expected to be the most disruptive development for industries in decades. As the Active & Intelligent Packaging Industry Association (AIPIA) aptly describes: “The old ‘3P’s of Protect, Preserve and Promote will be supplemented by factors such as Trace, Authenticate, Inform, Add Value, Secure and Reduce Waste”. According to Grand View Research, the smart packaging market size is forecasted to reach US$26.7 billion by 2024 and growing at CAGR 10.6 percent between 2016 to 2024. Against this backdrop, implementing technologies can push packaging to an unprecedented level across the complete value chain—packaging will transcend the role of a conventional container or wrapper, and will serve to further food safety, security and marketing functions. In the opening address delivered by Andrew Manly, Communications Director from AIPIA, the reason behind the growing trend of A&IP in Asia Pacific as the region becomes a global hub for manufacturing activities—along with the spike in consumer culture—finds resonance at ProPak Asia this year. Suparat Chotikultanachai, Thailand’s Country Manager for HP Inc. Limited, shared with attendees the latest developments from

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